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Jay Acunzo
Content Team Manager, HubSpot | Co-Founder, Boston Content | Former Googler
Occupation: Creating the world's biggest and best content hub for marketers at HubSpot
Location: Boston
ProfilesRankThis is the rank of 'Jay Acunzo' out of all Google+ Profiles.: 4,837 (GenderRankFor the gender 'not available'.: 4,063)
ProfilesRankThis is the rank of 'Jay Acunzo' out of all Google+ Profiles. in United States: 1,535 (GenderRankFor the gender 'not available'.: 71)
CircleRankThis is the rank of 'Jay Acunzo' out of all indexed profiles and pages at CircleCount.com.: 8,589
Followers: 12,816
Following: 0
Added to CircleCount.com: 01/08/2012That's the date, where Jay Acunzo has been indexed by CircleCount.com.
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Average numbers for the latest postings:
1 comments per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many comments someone has received recently.
1 reshares per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of .how often someone's posts have been reshared lately.
2 +1's per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many +1's someone has received on his or her posts recently.
307 characters per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many characters someone has used per post recently.
Latest postings
2013-05-20 12:59:41 (0 comments, 0 reshares, 0 +1s)
So you need to yell "Yahooooo!" before you tumble now. (Pause.)
I'll show myself out...
2013-05-19 01:15:03 (0 comments, 1 reshares, 1 +1s)
P&G Lays Off Over 6K and Increases Ad Budget
Bottom line: Don't build your strategy around 3rd parties (like Facebook). That's an outpost. Build around OWNED media, then use outposts to spread valuable content and start conversations.
(Facepalm) I may never return to the world of big brand advertising. Too frustrating....
2013-05-17 18:51:11 (0 comments, 0 reshares, 1 +1s)
For anyone who's EVER encountered sponsored posts. So, for everyone.
“I would say that I’m happiest when I’m being taken advantage of and duped into reading what is essentially a company’s propaganda disguised as actual editorial content.”
2013-05-17 14:45:27 (0 comments, 0 reshares, 0 +1s)
When I was in school, I couldn't wait to learn from people in business who had it all figured out. Now? I'm glad that nobody does. That's why I learn.
2013-05-14 13:07:37 (2 comments, 1 reshares, 1 +1s)
Lack of Sleep in the Workplace Has the Same Effects as Being Drunk
Harvard Business Review argues today that a giant movement needs to take place - and fast. We talk a lot about nutrition and exercise, but sleep deserves to be a third pillar that's just as important and relevant to our lives.
Eye-opening: the chart (previewed in the snippet) which reveals your workplace effectiveness - or lack thereof - when you're deprived of sleep as compared to when you're drunk.
In short: my decisions made after a scotch or 3 = my decisions made after a terrible night's sleep or 3.
2013-05-14 02:21:56 (0 comments, 2 reshares, 3 +1s)
Thrilled to have +Guy Kawasaki post to our blog today at HubSpot.
Thanks to Guy for sharing his process behind how he stays prolific on social media.
2013-05-13 15:08:16 (0 comments, 1 reshares, 2 +1s)
John Cleese's video on making your life more creative continues to inspire
Around 3:30, he rails against what we all believe to be productivity (checking things off a list; tackling trivial things that are urgent). This video and subsequent breakdown by +Brain Pickings resonates simply because John Cleese keeps it so simple. His approach is so obvious that it's nearly impossible for us to adopt this, because we all stray SO far from simplicity in our daily work lives.
LOVE this video!
2013-05-13 13:36:23 (0 comments, 1 reshares, 3 +1s)
"No matter how good, how experienced, how graceful they were on the wave, every surfer ended their ride in precisely the same way: By falling."
Nice little pick-me-up over on +Harvard Business Review to get your week started. Bottom line: do it. If you fail, you'll feel bad, but you JFDI :)
2013-05-13 13:07:43 (0 comments, 0 reshares, 1 +1s)
How Marketing Legend Guy Kawasaki Manages His Social Presence
Thrilled to have +Guy Kawasaki guest post on the +HubSpot blog today.
What's awesome about this post is the exact playbook Guy uses to be prolific each and every day. Another major takeaway: nobody every replies to comments except Guy through his accounts, which isn't always the case for really busy people with tons of reach.
Check it out here: http://blog.hubspot.com/how-guy-kawasaki-manages-social-media
2013-05-08 13:17:02 (0 comments, 0 reshares, 2 +1s)
"Either write something worth reading or do something worth writing." - Benjamin Franklin
2013-04-19 13:19:12 (3 comments, 0 reshares, 2 +1s)
I live in Cambridge, commute by this coward's home, have colleagues and friends who live within a block (some with kids). My fiancee and I are safe inside and praying for a swift end to this entire situation.
Stay safe, all.
2013-03-29 18:25:55 (0 comments, 0 reshares, 1 +1s)
Why I'm Joining +HubSpot's Content Team
This blog post talks a lot about fear, but it’s really about opportunity, hunger, and career path. I’ll explain…
As a writer, few things in this world rattle you to the bone worse than a blank screen, cursor blinking at you, mocking your paralysis. I’ve set out personally and professionally to obliterate this fear in my writing, a desire borne out of a love for quality content and improving people’s lives through creation. But regardless, this post almost had me. The need to meticulously convey exactly why I’m joining HubSpot drove me to draft paragraph after paragraph, delete the first one, rework the second, start all over, and scrap it all in the end…only to start again.
But here we are: I’m joining HubSpot, and I couldn’t be more excited to be their Content Team Manager.
I’ve been incredibly lucky ear... more »
2013-03-11 14:04:13 (0 comments, 1 reshares, 1 +1s)
What Is Red Bull Doing Right with Their Content?
Guest post up today on the Boston Content Blog
Boston Content is an industry resource group for 200+ content producers, strategists and marketers in the Boston area. I founded this group in 2012 to ensure that, while the content-for-business trend keeps booming, the career paths follow suit! More at BosContent.com
2013-03-07 18:26:03 (0 comments, 1 reshares, 3 +1s)
Agree fully but still wish Google would add better formatting tools to make more elegant posts with multiple images and such.
2013-03-04 19:29:45 (2 comments, 1 reshares, 2 +1s)
This video is making the rounds at the office. Get ready to laugh a lot:
2013-03-04 16:43:10 (0 comments, 1 reshares, 3 +1s)
7 Steps to Dominating Pinterest: A Visual Guide
Excellent, very tactical advice here from +John Clark - founder and CEO of visual content marketing agency (and platform), +Indivly Magic
Hope you enjoy!
2013-03-02 17:48:25 (0 comments, 0 reshares, 0 +1s)
Content Creators! Question about building a better content ecosystem online...
I have a relevant if random question for you. I'm doing some light market research involving bloggers and digital content creators, specifically those who create for fun or on the side (not as their core jobs).
I'm looking to send out a 60-second survey sometime in the next week or two and am compiling a list of creators. Two things:
1. Would it be okay if I emailed this survey to you?
2. Are there others you'd recommend that'd be interested in helping out? Looking specifically those who create content in a quality way (i.e. they aren't your typical BuzzFeed list-builders).
Let me know. Thanks!
PS: The grand reveal...
The reason I'm doing this is for me personally - no other company - to survey the... more »
2013-03-01 16:28:11 (0 comments, 0 reshares, 0 +1s)
Just linked BosContent.com using Google Authorship. Brilliant!
2013-01-18 03:52:12 (4 comments, 0 reshares, 6 +1s)
Finally Won-Over on Google+ and All Its Glory, Ladies and Gentlemen, +Jack DeManche!
Jack is one of the top rising social media minds/community managers out there. He organizes the Boston CMGR Group, is the Community Experience Manager for Dailybreak.com, and is an all around gentleman and scholar.
Please give him a follow and add him to these or similar Circles:
- Social Media
- Startups/Entrepreneurs
- Boston
- Community Managers
2013-01-15 14:11:02 (0 comments, 0 reshares, 0 +1s)
The Content Spectrum, Stage 3: Distribution - How to USE Content You've Created
In an earlier post (http://goo.gl/j7GYF), I introduced the Content Spectrum: four simple phases in your content operations that can help you make sense of the loose, frightening project of owning “content” for your business. Its goals are simple: be efficient, be thoughtful, and keep your and your company’s goals in mind the entire time.
Details on the first two steps, Planning and Production, can be found in separate posts here (http://goo.gl/9fKKC) and here (http://goo.gl/Dpqwg), respectively.
In this post, I’m introducing the basics of Distribution, which is an enormous topic (you can basically call it marketing). Therefore, I’ll tee up just a few of the must-know concepts that I’ve seen firsthand, and I encourage you to explore other marketing- and content-focused blogs for mo... more »
2013-01-10 16:20:51 (0 comments, 3 reshares, 5 +1s)
Dumb Ways to Die - an EXCELLENT Example of Content Marketing
There's "content marketing" (blogging and writing a lot of crap for SEO purposes), then there's this: actual, awesome, shareable, lovable content created by and for a brand.
Here's the premise of why this works and scales as a strategy: start with purely consumer-focused ideas that they'd be interested in, and find ways to make your brand a part of that ecosystem. Don't lead with product and sell-sell-sell.
Give it a story, make it affect your consumer in a positive, emotional way, and you'll inevitably win them over.
PLUS...this is awesome ;)
2013-01-07 13:16:33 (1 comments, 1 reshares, 2 +1s)
Smartphones, Silly Users
A quick read on HBR about how advances in mobile tech makes us more forgetful, less decisive and less mentally in-shape.
Scary but I sort of agree. Do you?
2013-01-02 16:19:55 (0 comments, 0 reshares, 0 +1s)
Great video by +Boston.com about Dailybreak and what we're up to in Boston! Our CEO and our co-founder give you an overview of the product, our investment rounds, and our business model.
2013-01-02 13:14:04 (1 comments, 0 reshares, 0 +1s)
Happy New Year! Here's an inspiring and interesting list of same famous Resolutions courtesy of my new favorite site, Brain Pickings.
2012-12-31 22:00:17 (0 comments, 0 reshares, 5 +1s)
Happy New Year yall. Be safe. Hope 2013 brings you every blessing and comfort.
2012-12-21 16:38:41 (0 comments, 0 reshares, 2 +1s)
Content Production: The Most Dangerous Phase of Your Content Operations
Original post found via the Boston Content industry association blog: http://www.boscontent.com/#!blog/c1ik6
In an earlier post ( http://goo.gl/D5D9F ), I introduced the Content Spectrum: four simple phases in your content operations that can help you make sense of the loose, frightening project of owning “content” for your business. Its goals are simple: be efficient, be thoughtful, and keep your and your company’s goals in mind the entire time.
Details on the first step, Planning, can be found in a separate post here: http://goo.gl/EvquG
Today, we’re focusing on the second step in the process - the phase that most will think of when you talk about content created for business: Production.
THE PITFALL OF CONTENT CREATION IS PRODUCTION
One of the g... more »
2012-12-21 14:09:10 (4 comments, 1 reshares, 4 +1s)
Take the #EndOfTheWorld Challenge on Dailybreak and test your knowledge of the TRUTH and history behind the end of days.
http://www.dailybreak.com/challenges/doomsday_2012
2012-12-18 14:58:56 (1 comments, 1 reshares, 1 +1s)
Do you create content for your business? If so, chances are high you've missed this step
I know I have done so too many times. This article was originally posted to the industry association Boston Content, a community for content creation professionals in Boston: http://www.boscontent.com/#!blog/c1ik6 (the full article is there - this one is a bit shorter)
Planning: Easy to Skip, Crucial to Execute When Creating Content
In an earlier post to the Boston Content blog ( http://goo.gl/j7GYF ), I talked about how four simple phases in your content operations can help you make sense of the loose, frightening project of owning “content” for your business. I’m calling this the Content Spectrum, and the goals are simple: be efficient, be thoughtful, and keep your and your company’s goals in mind the entire time. Above all, don’t just jump into creating content an... more »
2012-12-18 01:57:53 (0 comments, 0 reshares, 5 +1s)
Brilliant, and why I can't stand content aggregators, link bait, and content farms.
Originally found here: http://thedoghousediaries.com/4786 & https://twitter.com/willrayraf
2012-12-17 13:52:11 (0 comments, 0 reshares, 0 +1s)
Latest post up on the Boston Content blog. What do you think? Would love your 2 cents!
2012-12-16 19:03:46 (0 comments, 2 reshares, 2 +1s)
A Simple, Efficient Way to Think About Content at Your Company
Originally written for Boston Content, a community for content industry pros. www.BosContent.com
Congratulations: your company (and you, of course) officially “get” the need to create online content regularly. Your management team understands that businesses today are faced with a real opportunity to lead the conversation about their industry, products, brands and customers. They can be thought leaders, entertainment outlets, and media channels that add value to their target audiences - all by creating and distributing digital content.
Your business gets all that. So, um…what now?
How, exactly, is a company supposed to handle its content operations? Grasping the idea of generating online content is one thing; successfully executing is entirely another matter.
Having launched liter... more »
2012-12-16 18:24:29 (0 comments, 0 reshares, 1 +1s)
Well done by Tyler Blake Littwin of www.BlakeInkUnited.com
I work with Tyler currently and HIGHLY recommend his design work for his ability and sensibility. You can also follow the official page here: https://www.facebook.com/pages/Blake-Ink-United/188727917835221
2012-12-16 18:09:20 (0 comments, 1 reshares, 1 +1s)
TED Talk: A kinder, gentler philosophy of success.
Watched as part of my favorite weekend routine: watch a TED Talk for inspiration and energy, then write.
2012-12-16 15:44:14 (1 comments, 0 reshares, 1 +1s)
Today's weather is perfect for brunch followed by coffee shop writing.
Time to beef up Boscontent.com for the new year.
Happiness is creating cool stuff.
2012-12-15 18:52:12 (0 comments, 0 reshares, 4 +1s)
A human point and a statistical point re: gun control, so we can all (Republicans, Dems, moderates, WHOEVER) think before we speak.
Disclaimer: I'm providing some thought-starters. I don't really care to argue with you 2 days after my home state and the US was left shocked and mourning. Be mature, be sensitive, be human.
1. LANGUAGE
Media members write this way to be objective as reporters (and they should):
"9,000 were killed by guns last year in the US" (actual stat).
It's not hard for even the most sensitive and empathetic person to separate their thoughts and feelings from that statement, right?
Nine-thousand is a number. It's a stat. It's 9,000 THINGS...those things are void of distinct meaning in our brains. That's what words do - they put thoughts, pictures, and narratives in our ... more »
2012-12-14 18:58:03 (0 comments, 0 reshares, 4 +1s)
There's a special place in hell reserved for the shooters of Newtown, CT. Prayers go out to the victims' families and that community.
2012-12-12 19:12:41 (0 comments, 0 reshares, 4 +1s)
My favorite video of the year is out: +Google's annual Zeitgeist. So inspirational every time. Enjoy! To a great year in 2012 and a better 2013!
2012-12-12 03:04:44 (1 comments, 0 reshares, 2 +1s)
Clayton For Google BOLD :)
After applying for and attending Google's AdCamp last June, I have set my sights on the Google BOLD Internship Program for this summer. On December 1st, I successfully submitted my application for the program with the below resume (http://goo.gl/BFXN3). I know I have what it takes to be successful at Google, and I hope that I am able to show that this summer.
The BOLD Internship Program (http://goo.gl/Fks4M) is an 11-week internship in a non-technical role. For me, this role would most likely be in Advertising Sales and User Operations, Marketing, or Communications. BOLD will be a great way to challenge myself and expand my knowledge through my work as well as through workshops, seminars, mentors, and speakers.
Please, feel free to review and share my resume to show your support for me.
Tip: The resolution is better if you... more »
2012-12-10 13:22:06 (0 comments, 1 reshares, 0 +1s)
The art of visual storytelling. Something that is near and dear to my work at Dailybreak and to us all as creative people in digital media. Another great read by +Brain Pickings
2012-12-08 20:13:49 (0 comments, 0 reshares, 1 +1s)
I launched an industry association recently focusing on content industry pros. Here's the story of why! www.boscontent.com
2012-12-06 20:38:36 (3 comments, 0 reshares, 6 +1s)
Best bday gift by the Dailybreak creative team. They're going to regret giving this to me almost immediately ;)
#domiNERFtion
2012-12-06 15:44:59 (1 comments, 1 reshares, 3 +1s)
Is Creativity the Most Overlooked Requirement in Content Creation?
(Originally posted to Boston Content - the Boston-area industry resource group and community for content creation professionals. www.boscontent.com )
“No one wants to admit it, but sometimes a baby is ugly.”
This was one of the greatest quotes from an Adweek panel held earlier this year. The point being made was that, as brands evolve into media shops and create content regularly, it’s important to recognize that - maybe, just maybe - branded content flops for a very simple reason: it was bad content. There’s no deep analysis or lofty marketing buzzword needed here. Sometimes the answer is simple: the content created by a company (and really, that means a person or people at the company) just lacked creativity and wasn’t good enough to matter to consumers. And if so many overlook that simple fact and try t... more »
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