In the end it was just a matter of time that Google would start an own online community as competition to Facebook. Then Google did it a few days ago with their Community called “Google+” and the feature “Circles”, which intelligently and transparently manages friends and profiles in an easy to navigate way. By using the “Circles” you are able to partition profiles for example your friends or profiles you just want to keep up with. At the moment Google+ is more clearly arranged with their visual circles and their rights management than Facebook, although Facebook makes a similar way of rights management possible by using the profile preferences, but it is not as well structured.
Google+ is in BETA at the moment. The community can be used with all features, but it is limited to a small number of users. Google did not start any big marketing campaign with their launch of Google+ Circles. That might show that Google wanted to wait how well their concept is going to be accepted. In this stage you get user feedback, so you can enhance or completely eliminate certain features. This is a standardized business procedure, if you launch new products and you want to find out if you did a good job in terms of technology and targeting your interest group. If both works out well, then chances are high that you will make money with it.
In this stage, without Google advertising Google+, Boris Veldhuijzen van Zanten used the publicly available information of Google+ and build a ranking of the most clicked persons. So known or unknown persons other people observe in their “Cirlces”. In the end, it turned out that number one of this high score list with 47.000 Google+ users observing him in their “Circles” is Mark Zuckerberg. So the founder of Facebook and competitor of Google is the most followed person on Google+.
A small sensation that Boris Veldhuijzen van Zanten revealed on his website http://socialstatistics.com/
Something interesting, which made Google+ Cirlces internationally known, is a New York Times article from July 5 2011. Mainly due to the fact that Mark Zuckerberg was ranked number one. That is a nice effect we can observe here, how to advertise a product without investing a whole lot of money. Mark Zuckerberg has 77.807 “followers” by now and 69 “following” (profiles he follows in his circles).
We did neither know Boris nor his Website, but we made something out of the same idea: CircleCount.com
This Website provides similar, however more detailed information. We are happy to be up-to-date, although we are such a small team.
Check out: www.circlecount.com
