A recurring topic among our social media circles revolves around when are the “best times” to post on a given network. When it comes to the “best time” to post on Google+, there are many factors to consider in order to find the “best time” for your posts.
Here is our infographic showing that there is no general “best time” to post:
The single images in this animation have been created in the dashboard of CircleCount for different users. You can get your specific best time analysis for free here.
Now let’s check the factors for the different “best times”.
Your Audience/Follower’s Time Zone
Depending on the language you use to write your posts, your audience may be mainly concentrated in a specific region or geographical area, so it is important to consider your audience’s time zone(s) when you post. Whether you live in the region or not, you will want to choose a time that makes sense for your target audience.
Your Time Zone
If you are expecting people to comment on your posts, you should be available to reply, so it is important to consider your own time zone as well. While there are tools that you can use to schedule posts for specific times (there are great tools for that), your followers will soon stop commenting on your posts when they recognize that they are participating in a one-way discussion.
You have probably seen infographics telling you that the best time to post on Google+ is 9-11am EDT, but if you are located in Australia and would rather be asleep at 2:00 in the morning, then this might not be the best time for you to respond!
Depending upon your topic, your audience will be more or less likely to engage with your post depending upon where they are (work/home) or what they are doing at that time (working/eating/relaxing). For example, a blog post about the latest trends in social media might perform better when your targeted audience is at the office, while a Lady Gaga music share might get more interest after hours when your audience is at home drinking a glass of wine.
People are on Google+ for various reasons and depending upon the goal of your post, timing may or may not matter. For example, if your goal for a photo post is to get lots of plusones, choosing a great photo is much more important than what time you post; however, if you are hoping for an interesting, indepth discussion about your latest blog post, your audience will need to be in the right frame of mind and have time to both read and comment on your post, and you should have the time to respond.
The main point is: there can’t be just one “best time” that works for all people or even all posts. Rather than relying on an infographic to tell you when to post, figure out what makes sense for you keeping in mind the points above and make changes as necessary until you find your “best times” to post. You may also want to experiment with “Time Zone Reshares” and reshare your post at a different time to reach a different or a new audience.
Check your Google+ stream to get a feel for what is working for others and use the dashboard on CircleCount to learn more about your audience. Did we mention it is free?