It’s no secret that technology has revolutionised the ways we communicate and accomplish our day-to-day responsibilities. We are able to hold the proof in our hands with a Smartphone or tap a tablet’s screen to witness the new influx of tech. However, many of us fail to notice the role technology plays in the world of beauty and cosmetic products. Yes, the world of lipstick and curling irons is being changed by an influx of modern technology in some pretty amazing ways.
Four Powerful Ways Tech is Changing Beauty
The following list is a compilation of four ways that tech is making over the beauty world:
App-tastic! It is estimated that 87 percent of us will be logged on and shopping online by the year 2020. In response, many cosmetic and beauty companies are embracing computer and social media technology as a viable way to bring the makeup counter to us. These technologies are changing the way brands are reaching out to their customers, offering us another dimension to exploring looks or products.
These apps and sites are allowing us to virtually try make-up before we buy, while introducing new beauty products to digital consumers. Many of these apps allow a user to watch tutorials on how to apply product with professional makeup artists and offer us tools that combines skin and facial technology with an uploaded photo so we can “try out” various shades of lipstick and false eyelashes with a swipe of a finger.
Color changing cosmetics. Do you remember the mood rings we used to buy at the local pharmacy counter? They were typically oval in shape with a dark color changing stone. Supposedly, they were able to indicate our moods by changing color. They were entertaining and always a fun conversation topic, but seldom did they work. Fast forward a few decades, and with a nod to our favorite childhood jewelry, we have make-up that changes color when applied.
These color changing cosmetics are a fun way to embrace tech into our daily routines and see a green lipstick turn a beautiful hue of red. These modern pigments rely a lot on our body chemistry, mainly our pH balances and body temperature. When the makeup comes into contact with moisture, it changes the solubility and pH which causes the color to change. The key to this reaction is the moisture, so as long as the chemicals stay dry and are mixed into oil or wax based products like lip balms they won’t turn colors until applied. This enables the products to remain clear or be dyed fun colors, like green, to make the experience more enjoyable.
Lashing out. For years, women have dreamed and fawned over lush, thick eyelashes. We would buy lash curlers, falsies, and even rush to buy the newest plumping mascara on the market to make our doe eyed dreams a reality. In fact, an average woman will spend about $3,770 on mascara in their lifetime! We love our lashes, but many of us struggle with short or thin lashes.
That is where the technology comes to the rescue. Today we have special mascaras and prescription medicines that can help us rejuvenate, grow longer, darker, and thicker lashes. This advancement is actually a byproduct of a glaucoma medication that was found to cause unexpected eyelash growth. Now, if we are willing to pay a little more or get a script from the doctor, we can avoid embarrassing or sticky situations with false lashes.
Hair today, gone tomorrow: smoothing over hair removal. Dealing with unwanted hair has been plaguing women and men for decades. At first, a few little whiskers here and there aren’t much of a problem, but after plucking, waxing, and shaving for a little bit you might become upset and self-conscious. For years, women have tried every conceivable option to keep unwanted hair at bay.
For those of us who struggle with unsightly upper lip shag or granny whiskers, there have been some new techniques to reduce our hair problem. Thankfully, technology has led to the development of laser hair removal. With this treatment method, the pain is minimal. However, it takes several treatments to work and can be costly.
This finds many of us still embracing old-fashioned methods which can leave us feeling razor burned. These techniques range anywhere from shaving, using chemical depilation, plucking, waxing, electrolysis, and more. Unfortunately, many of these options are painful or leave us with red, irritated, burning skin. However, technology hasn’t forgotten our plight and we now have skin conditioners and treatments at our disposal. These products reduce inflammation, bumps, and even ingrown hairs so we can feel comfortable in our own skin.
In what ways have you seen technology change beauty?Four Ways that Technology is Changing Beauty by Megan Ritter