As a small business, your employees may be juggling a lot of “hats” at once. Your salesperson may also be in charge of marketing, customer service, along with some administrative tasks! It can be easy to forget marketing when you’re concerned with immediate results for your bottom line.
But marketing is integral to the overall success of your business. It builds customer loyalty, which leads to higher retention rates and referrals. This is different from sales, because you’ve already convinced them to “buy in” to your product – now you want to “buy in” to your company’s brand.
The digital marketing process can be streamlined by the use of online tools that don’t have to break the bank. Some of them on this list are even FREE! Here are some digital marketing tools for your small business:
- Social Media Management Platforms
When you’re a brand dedicated to creating a consistent social media presence, you know posting around the same time every day is helpful. But if you do this in real-time, it’s going to interrupt your focus on other tasks. This is where social media management tools come in.
Hootsuite is a great starter for entrepreneurs. The free plan allows you to control 3 different social media profiles from universal dashboard. You can schedule posts ahead of time to run across the different platforms. This allows you a lot of flexibility – you could schedule all your posts for a week in one day! Another option is Buffer – while the free plan is limited, the cheapest plan has a lot of features.
- Online Photo Editors
Photoshop is expensive. And the truth is, if you are only wanting to make simple edits and graphics, you probably don’t need it! There are lots of free alternatives out there that you can use within your browser.
A good option for beginners is Canva. It has canvasses that are sized for optimal viewing on Facebook, Twitter, instagram, etc. so that you don’t have to worry about making something that won’t fit. The program also has free templates, fonts, and graphic elements. There are some free stock photos, and a large library of photos that are only $1.
- Analytic Tools
If you have website, you SHOULD be using Google Analytics. It will help you get a better insight into to which pages are performing well, your ROI from promotions, read time, bounce, rate, etc. Did you know you can create a custom dashboard within Google Analytics? This allows you to focus on which pieces of data are the most relevant to you.
- Blog Managers
Content marketing is a great way to create value for a potential consumer. One of the most common forms of content marketing is blogging. No matter what industry you’re in – if you are an expert in it, you can offer insight to readers.
But if you don’t know a lot about design or Web development, it might seem like an overwhelming task. One of the staples in the blog hosting industry is WordPress. It offers free templates so you can stop worrying about design and focus on design. It also has paid self-hosting options and more advanced templates. If you are an avid Google user and prefer to streamline your systems as much as possible – you might consider Blogger.
You can’t market well without spending both time and money. But there’s a difference between throwing lots of money at “fancy and flashy” marketing trends, and investing in smart marketing tools that will propel your business forward. If you’re a new business, don’t be afraid to try out a variety of options and find what works best for you!