Best Social Media Practices For Your Franchise

Social media has transformed the way we do business. For example – word of mouth referrals have always been powerful. But it’s faster and easier to do so now when you can instantly post an opinion about a brand to your Facebook feed. And customers don’t make a referral decision based solely on experiences in brick and mortar stores. In fact 71% of customers are likely to recommend a company after having a positive experience on social media.

 

And this is only one of the MANY ways that social media has revolutionized sales and business. Whether your business is about to launch a profile, or want to improve on your current one – a great starting point is to study best practices. There’s no reason to reinvent the wheel! Here are some social media best practices for your franchise:

  1. Choose The Right Social Network

Logically you’re going to reach the most people by being on EVERY social media site, right? Well maybe…but it’s more complicated than that. But content is not universal. Narrowing your focus gives you more time to curate posts that will be successful on THAT PLATFORM specifically. Just look at the differences between Twitter and Instagram. Instagram is an image-driven platform, while Twitter is focused on what’s relevant RIGHT NOW and communicating short, easy to digest messages.

If you are unsure which social network to focus on, just look at your franchise’s specific demographics. You want to be where they are.

  1. Take Part in “Social Listening”

Being interactive on social media isn’t just about posting content. It’s also about consuming content to better understand your customer. Listen when users tweet about your brand and point out issues. Instead of ignoring it as someone just ranting on the internet, ask yourself if there is some merit behind their criticism- especially if it’s a complain that you keep seeing again and again. You also have a chance to directly respond and ask follow-up questions, making them feeling heard and possibly even swaying their opinion

  1. Focus on Engaging

Of course you want more customers from being active on social media. But when that’s your number one focus – consumers can tell. They’re already being sold to by countless internet ads. If they’ve come to your social media page, they want to find some insight about your brand. They’re looking at the value you can offer them and how you treat customers. Social media is NOT the same as a sales call. 

  1. Be Consistent

Brands often choose one person to run their social media because this encourages consistency. Social media is the face of your brand. Let’s say your demographic is “hip and trendy.” So you post something with emojis and cheat speak to try to reach your consumer. But your NEXT post is long-winded, all text, with 4+ syllable words. See how this would confuse a user? You want to find a voice consumers can easily recognize.

  1. Humanize Your Brand

Social media is your chance to be stand out and form a relationship with your consumer. By responding to questions and complaints, you aren’t just a faceless company selling to the masses. Instead you’re creating personal experiences that build trust and credibility. It’s not just about responding – if you copy the same message over and over to every comment, you’re not truly interacting. But if you take the time to individually reply to feedback, your customers WILL take notice.

 

Success on social media is all about utilizing your magic formula. What does your franchise offer that no other brand does? Once you’ve answered that, you can figure out how to communicate it through content. Create a good social media experience, and you’ll attract loyal customers who refer you time and time again.

2017 Rules for Social Media For Kids

What do WhatsApp, Snapchat, Instagram, Vine, and Tumblr have in common? They happen to be five of the hottest social apps for kids these days. While social media sites like Facebook and Myspace were the main players a decade or so ago, the landscape has definitely changed.

Social media can offer a lot of benefits such as opportunities for networking with peers, making new friends, keeping in touch with loved ones far and near, and developing communication skills. But there is a dark underbelly to social media, in general, and to the Internet, in particular.

Consider these startling statistics:

  • The largest demographic of Internet porn consumers happen to be kids between the ages of 12 and 17;
  • One in five teenage Internet users report having received undesired sexual solicitation such as requests for personal info or private chats;
  • Nine in 10 children between the ages of eight and 16 have encountered online porn;
  • Law enforcement agencies estimate that any given time there are 50,000+ sexual predators prowling around online;
  • 69% of teenagers often get online communications from people they don’t know — and they don’t inform their parents or caregivers;
  • About 89% of sexual solicitations of children were made via chat room or instant messaging programs; and
  • 20% of kids between the ages of 10 and 17 were on the receiving end of sexual solicitation or were approached on the Internet.

Despite the sobering statistics, banning your kids from social media is not the answer. What you need to do is to ensure that they understand and comply with social media rules that will help to keep them safe in 2017 and beyond.

 

TOO YOUNG FOR FACEBOOK?

While Facebook isn’t necessarily the first site kids turn to when looking to connect with others, it is nonetheless a popular site. But the minimum age for anyone seeking to create an account is 13. You need to inform you kids that it is not okay to sign up under false pretenses.

 

SET PRIVACY SETTINGS PROPERLY

As the parent, you need to take the initiative to set the privacy settings to the most stringent levels on any computer or mobile device that your kids will use to connect to the Internet. This will safeguard your children as well as protect your computers, tablets, and smartphones from viruses.

 

EMPLOY FILTERING SOFTWARE

Be sure to use filtering software — there are plenty of options available — to monitor your children’s online activity. You’ll be able to stay abreast of info such as the sites they visit, the amount of time they spend on the Internet, and even the precise keystrokes they typed.

KEEP COMPUTER IN CENTRAL LOCATION

Until your kids are perhaps old enough to get a job and buy their own computers, you need to keep computers in a central location of your home where there is sufficient foot traffic. You should discourage your children from hiding away in their rooms while on the Internet.

 

AVOID ‘FREEBIE’ SCAMS

Who doesn’t like to win free things? The problem is that criminals often use things like surveys and the like to trick the unsuspecting to give up personal details that they otherwise wouldn’t. Ensure that your children are not only street-proofed but also Internet-proofed so that they don’t fall for scams.

 

SIGN OFF ON PICS

Social media provides an ideal platform for posting pictures, but you need to inform your kids about the need to be wise on what sorts of pics they share. To avoid any problems, let your kids understand that you must sign off on any and every picture that they post or send on social media.  

 

SET USAGE LIMITS

You need to set guidelines for when your kids can use social media and how long they can spend doing it. There should be no instance, for example, where your kids are communicating with people on social media while everyone else is the home is asleep for the night.

 

COMMUNICATE THE DANGERS

You need to education your kids so that they understand the potential dangers of social media — such as the fact that the people they communicate with may not be who they claim to be. You should definitely warn them not to get into discussions with strangers and not to disclose personal information. Also be sure to let them know what steps to take if they are approached by potential predators online.

Teaching children social media skills is really just an extension of the social skills you are already endeavouring to teach them. With the former, you’re really just adapting things for the digital age.

Social media presents plenty of benefits that kids should not be denied. By implementing and enforcing some social media rules, your kids will be able to safely enjoy communicating with those they know via the Internet.

 

500

Our Facebook page has reached the next milestone: 500 facebook fans

Maybe “500” looks like a small number, but: it’s a Facebook page for a Google+ project 😉

We want to say thank you to each one of our Facebook fans and want to pick out the 500th: Piyapong pomz (@CircleCount) from Thailand.

Piyapong Pomz

The next facebook milestone is set and we are going to double this number.
Stay tuned, since we will prepare something very special for this date!

CircleCount.com at Facebook

Yes, it sounds weird, but we would like to present to you the Facebook fan page of CircleCount.com.

“Weird” because CircleCount is a portal about Google+ and not about Facebook, but as there is no possibility to create business pages at Google+ in the moment we want to be at least at Facebook.

facebook.com/CircleCount
facebook.com/CircleCount

You can find as at facebook.com/CircleCount

Feel free to write on our wall or even like us 😉

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