5 Mobile App Development Tips For Small Businesses

 

It’s been said that if you build it, they will come. But whoever came up with those words of wisdom definitely wasn’t thinking about apps. The reason? Millions of them available on different app store platforms, so merely building an app is no guarantee that anyone will even know it’s there, much less become persuaded enough to download it onto their smartphones.

 

According to Statista, there were, as of March 2017, 2.8 million apps on the Google Play Store as well as 2.2 million apps on the Apple App Store. If you add other app stores like BlackBerry App World and Windows Phone Store, then you can understand how merely making apps available to the masses won’t do much for your app-download numbers.
In order to help you succeed in a crowded marketplace where there are so many options competing for consumer attention, here are 5 app development tips for small businesses.

  1. Solve a Problem

 

Before your app developer gets down to business, you need to brainstorm to figure out exactly what problem your app will solve. Check out the app stores you plan to sell your app on for some inspiration. For instance, you’ll see there are apps to help people find rides, find short-term rental accommodations, and more. Once you identify a problem, seek to resolve the issue in a out-of-the-box kind of way. This will encourage your target demographic to download the app and to tell their friends and acquaintances about your app. And, as the advertising world has known for ages, word-of-mouth advertising is the most effective type of advertising.

  1. App Store Optimization

App store optimization (ASO) is a process by which you can increase the rank of your software in an app store. This includes asset optimization and keyword optimization.

  • Asset Optimization: Asset optimization refers to the non-text aspects of your app, namely in-app screenshots, app icons, and preview video. Consider it this way: If your app store listing grabs attention because of your adherence to asset optimization considerations, consumers are more likely to download it. However, if your screenshot pics look uninspired, consumers may not give an otherwise useful app a second look.
  • Keyword Optimization: Keyword optimization refers to the text included in your app store listing page. In addition to selecting the right keywords, you also need to write well enough to persuade consumers to download your app. What are the right keywords? You need to research to find out what keywords are applicable and most used by the demographic you’re targeting. One source notes that including a keyword in the title of your app store page can boost your app’s search ranking pertaining to that keyword by, on average, 3%.

  1. Monitor App Performance

It’s easy to assume that you can sit back and watch the app downloads pile up after your software developer has completed it, tested it, and uploaded it to an app store. But this couldn’t be further from the truth. You have to factor into the equation that there are numerous things — things you have no control over — that can negatively impact the performance of your app. For instance, an operating system update on a smartphone, tablet, or other mobile devices can adversely influence app behavior and lead to issues that include, but are not limited to, more app crashes. This means that you must monitor the performance of your app to ensure that the user experience is always a good one. Fortunately, there are tools you can use to help with this sort of monitoring. Examples are Crashlytics or Crittercism, both of which will provide app visibility during the development stage so that your app developer can quickly resolve problems that arise. Such apps are also useful when the app is completed as they will provide you with important information on crashes, latency, and other issues.

  1. App Development Tools

When it comes to building an app for your small business, there’s no need to reinvent the wheel. Specifically, you can take advantage of app development tools to build, market, and monetize your app at a fraction of the cost of proceeding without app development solutions. Whether you want an easy way to integrate your app with third-party apps, to monetize your app in the form of surveys, to boost app engagement with your users, to achieve direct advertising deals with other app developers, or to do any of a number of other things to strategically position your app, you can achieve your objectives by incorporating the right tools into your strategy.

  1. View Recorded User Sessions

There are tools available, such as Appsee, that you can use to view recordings of people using the app developed by your small business. This will provide you with strategic business intelligence and insight since you’ll get to see any potential problems people encounter that might impact whether they’ll actually stick with your app.

There are millions of apps vying for the attention of consumers, so it’s important that you differentiate your offering in the crowded marketplace. By following these 5 mobile app development tips your small business will be able to put out an app that attracts and retains users.

 

The Dashboard for your Google+ Pages

Many users are asking us how to get the CircleCount Dashboard for your Google+ Business Pages.
Since we don’t get access to the Pages API (and we never got any feedback why) we want to explain how you can get the dashboard for your Google+ Pages with a simple workaround.
By following the 9 steps described below you can verify easily on CircleCount that you are a manager of the page.

You can try it out here:
http://www.circlecount.com/mypages/

This dashboard is free for everyone.

The Dashboard PRO is more detailed and faster. Check out the demo here:
http://www.circlecount.com/dashboardpro/?demo=nstration
This is available for your Google+ Business Pages as well.

Set your country to get into the correct rankings

You can filter any of our rankings for a specific country and get country-specific rankings.

We have two different ways to identify the country:

  • for persons we are using the first public visible location on your map on Google+
  • for pages we are using the public visible address on your Google+ profile

Country Detection For Pages Country Detection For Profiles

We have now an additional way to identify your country which is more accurate:
You can define it by yourself on CircleCount!

You will find a list in your dashboard where you can set your country:

Set The Country In Your Dashboard

 

There is the dashboard for your personal profile and you have also a dashboard for your Google+ Pages. Here is a description about how to access the dashboard for your pages.

After you have set your country in the dashboard, you can reload the dashboard directly to see your new rankings. You will be included in the ranking list latest after one hour, since we are caching these rankings for one hour.

Once you have set your country in the dashboard, it won’t be changed by our scripts anymore. That means, that you have the full control on your settings.

Analyze your posts

Today we have an upgrade for your dashboard at CircleCount.com.

With this upgrade you get a table with all of your public posts. This table is sortable, so that you can easily find for example your most reshared and plusoned posts.

Sortable table of your posts

Sortable table of your posts

For each post you will find

  • the first part of the text, which is directly linked to your post
  • the date and the time
  • the number of comments
  • the number of +1’s
  • the number of reshares
  • the sum of +1’s and reshares
    • that’s a good indicator of the “overall popularity” of a post. The number of comments has been ignored, since everyone can raise this number by oneself

You will find this new table in your personal dashboard but also in the dashboard of your Google+ Page. If you didn’t add your Google+ Page to your profile yet, you can find out how to do this here.

You can also sort the posts in the same time on multiple columns. You just need to hold the shift-key on clicking at the column headers.

Normally you would analyze the posts with the most reshares, +1’s or comments. But there are also interesting findings if you sort the other way around. For example the Google+ Page of CircleCount has no post without at least one +1 or one reshare! 😉

Analyze your posts in your Dashboard

Analyze your posts in your Dashboard

Dashboard for Google+ Pages

We have asked you and you said you would like to have the dashboard at CircleCount.com also for your Google+ Pages. The result of the last days is:
You can get now a dashboard for your Google+ Pages 😉

Take a look for example on our dashboard:

The Dashboard for Google+ Pages

The Dashboard for Google+ Pages

Here you can see that we get the fewest comments on Thursday. Let’s try to change this with the post to this announcement on a Thursday 😉

At the moment there is no way through the API of Google+ to find out if you are the admin of a page, so we are working with a short post you have to send through your page to verify that you are the admin. We hope this workflow is self-explanatory. Try it out!

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