Pinterest is a powerful social media channel that maximizes marketing efforts. Using the power of Pinterest to boost your brand awareness is especially important during the holiday season.
There are more than 100 million users you can reach on the social media platform. And if your demographic is happens to be women, Pinterest is a valuable asset since 70 percent of their users are women.
Pinterest Leads the Social Media Marketing Charge this Holiday Season
Pinterest has become also surpassed Facebook and Twitter when it comes to revenue per click. On average, Pinterest users stay on site for 15 minutes with 75 percent of users making purchases.
Holiday Pins are certainly a valuable asset to your brand. It is estimated that 38 million people have saved holiday related Pins. Creating a holiday inspired Pinterest board is simply marketing gold.
A few fantastic holiday themed board ideas include:
- “Pin the Halls” board
- Holiday party decorations and festive themes like “Bad Santa” sweater party ideas
- The 12 days of Christmas
- Best holiday houses
- Funniest or most bizarre holiday family photos
- Holiday pets
Make Your Pinterest Holiday Marketing Plan a Success
There are a few important Pinterest strategies you should add to your holiday marketing strategy.
- Create Mobile Friendly Pins
Making your Pins mobile friendly is best practice, since 80 percent of Pinterest traffic is via mobile devices.
- Focus on Your Images
Pinterest is image driven, and if your images are uninspiring, so will be your brand engagement. Image Pins without faces net 23 percent more Pins.
- Make a Price Point Pins
When planning your holiday marketing strategy for Pinterest, ensure you add your prices. Research found that Pins with prices get 36 percent more likes.
- Pin Five Times a Day
The amount of Pins per day is another element of creating brand awareness this holiday season. Studies have found that five Pins per day is the magic number. And Saturday was found to have the most impact.
- Have Pinterest Sales and Giveaways
The holiday season encompasses gift giving, and everyone likes a good sale or giveaway. Multi-day giveaways are great for engaging with your audience. And having Pinterest only sales will generate more re-Pins from your followers who want to unlock your sales codes.
Leveraging Pinterest effectively this holiday season will increase traffic, drive engagement, and create a powerful call to action.
Check out all the wonderful ways you can boost your holiday marketing with this informational infographic by Brilliance: