4 Ways To Increase Revenue From Social Media

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Once businesses move beyond the blind quest to accumulate as many followers as humanly possible, they find that engagement, interaction and ingenuity on social media can lead to higher sales and more repeat business. Instead of chasing vanity numbers, it’s important for brands to shift the focus towards actual conversions and sales.

In this article, we’ll discuss four elements of a revenue-boosting social strategy:

  1. Include an Online Store

Traditionally, social media acted as the middleman between research and purchase. Potential buyers would browse social media, encounter a promising product or service and then click a link that would whisk them away to an outside landing page, where they could then complete the conversion.

Publications like Entrepreneur, however, suggest cutting out the middleman altogether by embedding shopping carts directly into social pages. Facebook, for example, supports ecommerce apps that enable users to open stores, which allows customers make purchases without ever leaving Facebook.

The fewer touchpoints customers encounter on their buying journeys, the fewer chances they have to exit the process altogether. Businesses can boost revenue by consolidating their purchase order template, shopping cart and checkout function all in their social media platform of choice.

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  1. Rethink Customer Service

It’s no secret that customers turn to social media to vent, to complain, to report problems, to seek help and — occasionally — to shower businesses with praise. Research shows that 42 percent of customers who turn to social media to express a concern expect a response within 60 minutes.

Solving problems through social media provides multiple benefits. Research shows that customers spend between 20 percent and 40 percent more with companies who quickly address their concerns on social media.

Equally important is the public setting in which social customer service takes place. When a business addresses and resolves a customer’s issue on Facebook, Twitter or any other platform, everyone in that customer’s network sees that the business in question is diligent and responsive.

  1. Focus on Engagement, Not Raw Numbers

Marketers historically have focused on the number of fans and followers their social accounts attracted. It is becoming more and more evident, however, that quantity of followers has far less impact on revenue than the level of engagement per follower.

By asking questions, responding to inquiries and focusing on interaction, businesses can boost the number of shares, reblogs, retweets, likes and comments per post — all of which are more important than sheer volume of followers. Research shows that engaged customers spend nearly twice as much money as non-engageds social customers.

  1. Develop Social-Specific Landing Pages

Visitors who enter your website through social media are generally coming from the top of the sales funnel. Unlike say, PPC visitors who are nearing the end of their purchasing journey at the bottom of the funnel, social visitors are probably just discovering your brand, service or product.

It is likely those social visitors haven’t conducted more than preliminary research, and that they are unfamiliar with who you are and what you do. It is critical to create separate landing pages specifically for visitors from social media and on mobile devices. These landing pages should be more introductory and explanatory than bottom-funnel pages.

Social visitors require their own landing pages if they are ever going to convert. But an alternative solution is to avoid website landing pages altogether by embedding shopping carts and checkout capabilities directly into social pages. Businesses should remember that social media is the most direct, most personal and most cost-effective customer service platform that exists — and remember, social engagement is more powerful than big lists of followers.

The Right Idea For Your Social Media Efforts

The Right Idea For Your Social Media Efforts

 

If you are struggling to get the engagement and attention you desire, chances are you are missing something important.
That something might me the right data.
Data you can act on in order to optimize your social media efforts.

You want to get insights about your collections?
We have your back?

You are active on other social media platforms and want to see who of your engagers there is active on G+ as well?
We got you covered!

Go to http://www.circlecount.com/pro/ and explore all the features that get you back on the right track!

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A cup of CircleCount coffee?

Chances are you drink coffe every now and then. For the cost of one you get a whole month of CircleCount PRO. Including all of the features supporting you on your way to success we have to offer.
On top of all the features you get when you subscribe, you’ll also support us tremendously!
We really need every dollar/euro/yen we can get, which is why we lowered the price to make it affordable for everyone.

Just go to http://www.circlecount.com/pro/ and try it our yourself for a whole 14 days – no credit card required!

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One Step to Success with CircleCount PRO

You or your business is on Google+?
You want to get to know your interactors better?
You believe in data to be the key to business success?

Then go to http://www.circlecount.com/pro/ and check out our free trial for CircleCount PRO.
You’ll get deeper analyses about your interactions, insights into your collections, insights into your pictures and much more!

Also make sure to sign up for our newsletter at http://www.circlecount.com/

Stay tuned, there’s a lot to come!

Using Google+ to Increase Organic Search Results

Google Plus is a relatively new social media platform that is designed to help you engage with communities and online users around the world. As such, it is clearly a great way to help improve organic search results for your website or blog. By keeping up to date with new trends and technology, using new platforms like Google+ can really help boost your SEO marketing efforts. There are several ways to engage the Google+ community that can attribute to increasing your overall organic traffic and rank among search engines. We will be covering some of the most important factors that you can use with Google+ to help you drive more traffic to your site, explain how and why it works.

Indexed Content
One major advantage that helps webmasters is the fact that Google will automatically index their posts, meaning that certain search terms entered by users will be able to find your content much easier, as it is organized and catalogued appropriately by Google. Submitting posts through Google+ may provide you more results for organic traffic, as opposed through other social media outlets.

Google Plus Local
If you own a business or provide a service, creating a local page and profile through this platform is another great way to attract searches from users within your region. Not only will this help you drive more organic traffic, it may help you increase your conversion rates or potential sales. Google+ will give preference to those with a profile, refining the results based on their geographic location. Which takes us to the next feature of Google Plus.

Personalized Content
Anyone who uses Google+ will start to receive personalized content that is based on numerous factors. From geographic preferences to search history, advanced algorithms look at the best matches for Google+ users. Those who implement this social media platform into their marketing efforts are also given preference and a higher likelihood of pages and posts that are ranked better. Personalized content for users are not the sole factor that can help you achieve results but they can attribute to the overall effectiveness in using Google.

 Content marketing

Lets be honest google weighs itself more heavily than other social networks. When targeting SEO rankings and organic traffic with content marketing make sure you share your content and promote it on Google +. Often you won’t get as many social signals as say twitter or Facebook, but the signals from Google + have been shown to carry a tad more weight and get more real shares that translate into backlinks. Infographics with unique information do really well on Google + and tend to rank naturally and quicker when focusing on Googles platform as opposed to it’s competitors. Be active in communities and don’t spam, and when you do have a piece of content ready Google’s communities are much more supportive than their alternatives.

Hangouts
There are plenty of circles and hangouts that can help you market your website to other like-minded individuals and potential clients. It is also important to note that Google+ has one of the most active and largest groups of internet marketing and SEO professionals. Staying current with new trends regarding the nuances of Google+ is important to help you get the results you desire, not to mention the communities offer special types of trainings that can translate down to you employees. There is plenty of help that can be found in the many hangouts and circles associated with Google.

Profile and Rank
Creating a Google+ profile and producing quality content can help out in so many different ways. Having a personalized touch with pictures, catchy headlines in your content and becoming an authority in your area of expertise will help improve your chances of getting ranked higher and having your content recommended in search engines. Furthermore, content that is posted using your personalized Google+ profile, provides an attractive snippet or preview of the content, making it more likely for users to click on your links.

Google+ is an evolving social media platform that continues to offer more features that are relevant to SEO. There is not just one element that can be found in Google+ that plays the biggest role in increasing organic traffic and searches to your website. It is important to utilize all of its features and remain active on your profile and in the community. Like most things in search engine optimization, it takes time and dedication to promote your site, but can prove to be a very worthwhile endeavor for those who do choose to use this in their marketing strategies.

The Difference Between Predictive Analytics and Business Intelligence

The Difference Between Predictive Analytics and Business Intelligence

Although there is definitely a great deal of value in successfully predicting future actions within your industry, the nature of prediction is uncertain at best. You may have a gut feeling about what will happen, but in many cases, external conditions and unexpected events will override predictive measures and cost your business a great deal of money and time for no reason.

There is a better way to use information than to put it into a predictive analysis algorithm and expecting a result that you can base executive decisions on. Here is a better format for organizing data that a busy executive can use in a streamlined way.

– First of all, create a data dashboard with more detailed information than what you think that you will need.

In order to fully create a picture of the present and the future, you need a full picture of the past. Many predictive models bind themselves because the model itself limits the input that can be acknowledged by the program.

If you want to create real business intelligence that gives you more of an opportunity for a correct decision than a predictive model, then you must begin with a program that allows for substantive input. “Garbage in, garbage out,” as the saying goes.

– Secondly, invest in a trusted line of human analysts to sort through the output of your business intelligence programs.

Before the raw information from a particular campaign is ever presented to an executive to make any kind of decision, there should be a trusted group of analysts whose job it is to sort through the output and determine the most relevant data to present for future analysis.

In order to turn a predictive analysis into a true business intelligence campaign, there must be input from people who understand the things that computers do not. For instance, only a human can respond in real time to unexpected events until that information is input into a program. Humans are able to interpret data trends that do not fit a certain mold – this kind of data will only confuse a computer program, or worse, make it think that a particular situation is something else entirely.

– Third, any executive that is expected to make a decision from information must be presented information that is relevant to a certain topic.

Although it is up to the analysts to sort through the raw data, it is up to the executive to dictate what the actual goal of the analysis is. There should be a meeting of the minds before any data is processed so that the computers can be programmed to look for the right kind of information trends and the analysts will be fully informed about what the goals of the process are. Otherwise, information can be interpreted in a number of ways. This is of no help to anyone in the company.

Although very few executives have the time to ask the “why” questions when information is presented to them, analysts should have this information handy for themselves. Before presenting anything to an executive, analysts will have a much better chance of providing true business intelligence by collaborating on the data that they will present to the decision making class of the company. This process will also help to quantify any of the ideas that are presented to executives rather than simply relying on the algorithm of the program.

– Fourth, the external situation must be considered.

The problem with predictive analysis is that it cannot analyze the situation surrounding any of the results of a certain condition. If trend lines are the same at two points in time but the market surrounding those conditions are different, a different outcome will likely occur. There may also be new competition in the market that was not there any more. All of these factors must be considered. They are factors that may not be able to integrate themselves into a program at all; this is another reason that the human analysis of the computer results are so important.

If there is a new and relevant competitor in the marketplace, then you must incorporate their impact on the marketplace into any new results that are compiled. Be sure that this is a part of the data table that your analysts put together for the executives and decision makers.

Customer Recovery: Recapturing the Heart (and the Business) of a Lost Customer

Even if your business is securing new customers constantly, losing customers at the same time will not help the company to grow.  Rather than assuming nothing can be done to regain the trust of that lost customer, it pays to get in gear and do what is necessary to rebuild the relationship.  Here are some tips that will help with the process.

Identifying the Reasons That the Customer Left

As the supplier or vendor, you are in the position to understand what happened on your end.  Unfortunately, too many people stop at that point and never consider the perspective of the lost client.  While using a zendesk integration to gather information from different databases is a good start, your job is to look beyond what you know to be fact and take a good look at what the customer perceives as the reason for the end of the relationship.

This is going to require more than an internal investigation.  As important as it is to check your own procedures and the actions of your employees, you must be able to see those events from the point of view of the customer.  Never dismiss them out of hand.  That is true even if what the customer perceives occurred was actually something else.  If you have any hope of winning back that customer, you must get a good idea of what he or she thinks.

Own the Situation

No matter what actions took place on each side of the events, you take ownership of the breakdown in the relationship.  That means you assume responsibility for what happened.  It doesn’t matter if the issue got rolling due to the failure of one of your suppliers to provide goods or services on time, or it the matter is because the client did not quite grasp how a certain service works.

Avoid backhanded apologies that leave room for some of the blame to be placed on the customer.  The worst thing you can do is tell a former client that you are sorry he or she didn’t understand how to place an order for rush delivery.  Instead, you take the responsibility and state that you should have made it clearer on what was needed to produce the desired result.

What Are You Going to Do About It?

Lost customers may appreciate a sincere apology, but the only way to really capture their interest is to offer a workable resolution.  This will likely mean tweaking some of your internal processes before you begin the effort to rebuild the lost relationship.  Even if you think the current setup is perfect, the fact that you lost a customer for any reason indicates there is room for improvement.

A twofold approach is likely to generate some interest.  First, explain to the lost customer what you’ve done to help prevent the same set of circumstances occur a second time.  Make sure each step is presented in a positive light, and call attention to how this will make things easier for the client.  Depending on how well those changes resonate with the customer, you could be on your way to getting that second chance.

For the second step, offer some type of incentive.  While money may not be the first priority of the client, you can bet it figures into the mix somehow.  After explaining how things will be different going forward, offer some type of discount for any orders or usage of services that will remain in place for a limited time.  For example, if you run a teleconferencing company, that discount could apply to all conference calls placed over the next thirty days.  Be clear about the amount and how the discount will be applied to the invoices, and be prepared to back up that verbal offer in writing.

Tracking Progress

Just as there is a sales funnel for cultivating and signing up new customers, there is also a customer service funnel designed to aid in customer service and support.  In order to manage that funnel effectively, your team must be able to retrieve relevant information with ease.  Since that data will not necessarily reside in a single database, it helps to structure the network so data can be downloaded and sorted in a common source.

One way to easily collect relevant data into one easy to use database is with the aid of an overlay that can grab the data and organize it for quick access.  The right integration program helps to provide the connection between different contact databases, manages the scheduling of follow-up calls, and even triggers the generation of email and hard copies sent by post.  The integrative software can pull from sales databases, the accounting database, and even grab information about the status of shipments.

Using this tool effectively will mean there is a constantly updating record of what actions have occurred with the client, what actions are pending, and even some ideas of what should be planned once those pending items are completed.  The right software makes it easy to generate reports arranging in any manner the user needs, or create charts that help to show the progress (or lack thereof) with winning back the lost customer.  The ability to collate the data and actually look at it up close will often yield new and more creative ways of what to do next.

The choice is yours.  Do you want to write off the customer as a lost cost, or do you want the relationship back?  Show the client you can provide them with excellent service and support, and the odds of healing the broken relationship are very high.

Three Ways Digital Marketing Can Take Your Business to the Next Level

Photo via Pexels

 

The world of business is far different today than it was just a decade ago. Now, entrepreneurs have the ability to market their products and services to a worldwide market using the power of the Internet. Along with these new possibilities comes the reality that there is now more competition than ever before, and many business owners are having a difficult time accepting this fact. Whether your employer has yet to establish substantial digital marketing into their business plan or is just having trouble keeping up with the continual changes, there are three important ways you can use your skills to take the business to the next level.

 

1. Powershell Foreach

 

One of the most complicated aspects of digital marketing is the correct implementation of coding. From copying and pasting to moving lines of code and more, just a simple error can make all the difference. Powershell Foreach is a handy host application that allows users to both write and edit their scripts just as they would in a text editor. As if that weren’t enough, users can also take advantage of the ability to run scripts the same way they would in a command shell. It’s interface is easy-to-use as it features the following panes:

 

  • Script pane where you can write and debug scripts as well as edit existing ones
  • Console pane where users enter and run commands and see the displayed results
  • Add-on tools pane

2. Creative Writing

 

So you’ve long ago launched your website, and you implement ideas daily to increase your SEO efforts. All of this hard work is done in vain when people don’t have interesting and engaging content to explore once they arrive at your site. Success in SEO relies heavily on the creative writing abilities of the digital marketers in charge of updating the website. The average attention span of those seeking products and services online is eight seconds. Therefore, if you fail to intrigue then within this time, you’ll likely lose them.

 

As you create content for your website, think of catchy headlines and throw in your keywords in correct content that doesn’t take away from the intrigue. It can be difficult to create content when you have to also incorporate your regular SEO tools, but failure to take the time to produce relevant content with value will ultimately result in a loss of traffic.

 

3. Continued Education

 

It’s currently estimated that computing power doubles every two years. Even if you spent two years earning a masters in Internet marketing, your learning quest cannot end there if you want to succeed. It’s crucial to keep up with the latest trends in order to maximize your SEO efforts. Popular search engines are continually changing their algorithms. Failure to keep up with these alterations can leave you in the dark when it comes to maintaining a commercial website.

 

A Whole New World of Business

 

Today is an exciting time to be in business. With so many technological tools being introduced nearly every day, there are so many new and exciting ways to introduce your products or services to a growing number of consumers. The key is to work smarter instead of harder and actually utilize the tools being made available today.

 

This requires a skilled team of digital marketers always working in the background to ensure your commercial audience is maximized. It starts with the realization of the importance of SEO efforts, and understanding these three important factors can help employers truly understand the significance of their digital marketing staff.

 

Manage Your Favorite Posts on Google+

Many people have searched for a way to get a workaround since Google+ doesn’t give us the option to manage our favorite posts directly on Google+.

You can use for example a private community like +Jaana Nyström described here or use an empty circle like +Google Plus Daily described here.

Today we would like to show you another way to manage your favorite posts, without having to leav the stream on Google+ and with a nice result you can show to everyone.

Together with +Martin Matysiak we worked on a connection between his chrome extension Favorite Posts for Google+™ and Your Favorite Posts on CircleCount.com.
After you have installed the chrome extension, you can click on the left sidebar on Google+ on “Favorites” and choose “Connected Services” via the options icon:

Connected Services

Besides Instapaper and Pocket you will find also CircleCount which you can add as a service within this extension. After a click on “Add” you will be asked to give the extension permission to write in your favorite posts on CircleCount:

Request Permission

After you have enabled CircleCount, you will find a button at each post on Google+ with the CircleCount logo:

Send to CircleCount

With just one click you can send a post to your Favorite Posts on CircleCount.
The title of the post and the tags will be automatically extracted but you can update any information you want directly there:

Edit Favorite Post on CircleCount

You will get a page on CircleCount which you can share with your friends or anyone else to show your favorite posts in Google+ for a specific tag or for any tag:

Favorite Posts on CircleCount

Here are a few examples of how great these pages can look like:

You can disconnect at any time the chrome extension on our new Apps-Page:

Your Apps

 

 

 

 

Verified profiles at Google+ – and now also at CircleCount.com

Wen-Ai Yu, who is working at Google, has announced before some hours, that a verification process is available at Google+:

We’re starting to roll out verification badges on profiles so you can be sure the person you’re adding to a circle is who they claim to be. Check out the video below (or my profile) to see what these verification badges look like.

For now, we’re focused on verifying public figures, celebrities, and people who have been added to a large number of Circles, but we’re working on expanding this to more folks.

You can find her post here.

We are proud that we were able to add this feature only a few hours after the announcement of the Google+ team.

On the page “Verified” you can find a list of the Top 100 verified profiles. You can also set a filter to a country for this list.

And you can see now on any page of CircleCount.com if a profile is verified by Google:

Verified profiles on the startpage

Verified profiles on the startpage

 

The verification status in the profile page

The verification status in the profile page