CircleCount helps you better understand Google+

2012-10-05 12:34:48 (0 comments, 0 reshares, 2 +1s)

+Dejan SEM website has been merged with +Dejan SEO please circle us and stay up-to-date with the latest in Search Engine Marketing.

2012-09-27 22:46:05 (0 comments, 0 reshares, 1 +1s)

PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page.

How does PPC work?

Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for a certain keyword gets the most exposure.

http://www.shoutmeloud.com/ppc-pay-per-click-improve-campaign.html

2012-09-16 08:06:40 (0 comments, 0 reshares, 1 +1s)

Nominate your website for a live SEO audit by Martin Reed & Dan Petrovic from Dejan SEO. We will examine your website’s technical setup and look at the main risks and opportunities for your domain. If you have any specific questions or wish to submit your website please do so on the event page. We will pick popular questions so if you want your website reviewed ask your friends to +1 it in the comments.

2012-09-03 06:15:59 (0 comments, 1 reshares, 5 +1s)

Private Manned Mars Mission Gets First Sponsors

Initial sponsors include Byte Internet (a Dutch Internet/Webhosting provider); Dutch lawfirm VBC Notarissen; Dutch consulting company MeetIn; New-Energy.tv (an independent Dutch web station that focuses on energy and climate); and +Dejan SEO (an Australia-based search engine optimization firm).

“Mars One is not just a daring project, but the core of what drives human spirit towards exploration of the unknown. We are privileged to be a supporter of this incredible project,” said +Dan Petrovic, general director of Dejan SEO.

Mars One aims to launch a series of robotic missions between 2016 and 2020 that will build a habitable outpost on the Red Planet. 

2012-09-02 16:17:35 (0 comments, 0 reshares, 4 +1s)

SMX Melbourne 2012

Here is the list of +Dejan SEO presentations during SMX Melbourne 2012:

Don’t Panic! A Hitchhiker’s Guide to Surviving SEO Changes:
Speaker: +Dan Petrovic, Tuesday - 10:30am – 11:00am, Track: SEO
Room: Skyline Room

Link Building Basics:
Speaker: +Dan Petrovic, Wednesday, 11:30am – 12:00pm, Track: SEO101
Room: Yarra Room

☛ http://dejanseo.com.au/smx-melbourne/ ☚

2012-08-31 10:46:09 (0 comments, 0 reshares, 2 +1s)

2012-08-31 10:45:53 (0 comments, 0 reshares, 2 +1s)

#vanityurl - how it happens & screenshots.

2012-08-20 13:43:47 (0 comments, 0 reshares, 2 +1s)

2012-08-20 11:14:20 (0 comments, 0 reshares, 2 +1s)

Google AdWords – Easy Tips for Bloggers and Small Business Owners

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Here, we offer you some tricks of the trade that might help you optimize, maintain, and improve your advertising campaign.

http://kikolani.com/google-adwords-easy-tips-for-bloggers-and-small-business-owners.html

2012-08-17 12:53:56 (0 comments, 0 reshares, 3 +1s)

3 new factors to consider in your approach to campaign management

Google AdWords Quality Score is the overall grade of the efficiency and success of your ad. It can range from one to ten, one being the lowest grade and ten being the highest.

#SEM   #PPC   #AdWords  

Having a high Quality Score means that your ad has proved to be relevant and useful for the “clickers”. However, having a low Quality Score means that your key elements (such as keywords and landing page) are proved to be irrelevant to someone looking at your ad.

http://sem-group.net/search-engine-optimization-blog/3-new-factors-to-consider-in-your-approach-to-ppc-campaign-management/

2012-08-17 05:57:50 (0 comments, 0 reshares, 1 +1s)

SEO: Leveraging Brand Power to Earn Awesome Links

Links are still the most potent search engine ranking signal so it’s no surprise that many big brands hire SEO companies to “build links” for them. Links however, are not something you are supposed to create artificially. Search engine expect them to occur organically. One of the best ways a well-established enterprise can generate meaningful links is by leveraging its biggest asset – the brand.

http://www.convurgency.com/blog/leveraging-brand-power-to-earn-awesome-links.html

In this article +Dan Petrovic from +Dejan SEO / +Dejan SEM highlighted a few of his favourite brand-based link building tactics, such as: Logo Placement, Brand Mentions, URL Mentions, Finding Brand Advocates, Small Business Outreach, Community Activities and more.

2012-08-11 09:07:30 (0 comments, 0 reshares, 1 +1s)

Google AdWords News – Flexible Reach for the Display Network

The Display Network is a collection of partner websites and specific Google websites. Websites such as Gmail, YouTube along with mobile sites and apps are all part of the Display Network. When showing ads on the Display Network you can reach a wide range of possible customers with broad interests. By choosing on which sites ads appear on, you can engage users with appealing ad formats.

http://www.technogati.com/google-adwords-news-flexible-reach-display-network.html

Before the new feature (Flexible Reach) you could have managed your display targeting, on the campaign level, by choosing Broad or Specific reach. By selecting Broad reach, your ads are shown on pages that match your primary targeting method and by selecting Specific reach, your ads are shown on pages that match all of your targeting methods.H... more »

2012-08-11 07:08:33 (0 comments, 0 reshares, 1 +1s)

Google Algorithm Updates: June & July 2012 [Organised List]

Google’s massive list of June and July updates: Trimmed, merged and organised into five main areas: quality, query understanding, images, snippets and other.

References:

Search quality highlights: 86 changes for June and July,
http://insidesearch.blogspot.co.uk/2012/08/search-quality-highlights-86-changes.html

Find more big, beautiful images on Google,
http://insidesearch.blogspot.com.au/2011/06/find-more-big-beautiful-images-on.html

===============================================
✖ Written by +Dan Petrovic ⇨ ⇨ ⇨ +Dejan SEO / +Dejan SEM             
===============================================

2012-08-11 06:58:20 (0 comments, 0 reshares, 1 +1s)

PPC Ads Don't Cannibalize Organic Search Listings

One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because the ads will cannibalize organic listings. The theory supposes that the two forces, AdWords and SEO, are killing each other, and it is a bad strategy to spend money on both at the same time.

As an experiment, Google "paused" search ads to measure the effect that such a cessation had on organic search result clicks. What the study found was that users did not suddenly start clicking the natural results in the absence of AdWords results.

http://www.marketingprofs.com/chirp/2012/8675/ppc-ads-dont-cannibalize-organic-search-listings-infographic

2012-08-09 13:54:40 (0 comments, 0 reshares, 2 +1s)

Control the ads you see with ‘Mute this Ad’

Google have recently announced that they are introducing a ‘mute this ad’ button for ads on their Google Display Network. 

http://dejansem.com.au/control-the-ads-you-see-with-mute-this-ad/

The ‘mute this ad’ button will be in the form of a small [x], which will appear beside display ads.  The user then has the chance to click this button in order stop that ad from appearing.  Users are then led to a confirmation page, in case users click the [x] by mistake.  

So far, the ‘mute this ad’ button has been introduced for ads based on remarketing and interest categories.

2012-07-29 08:58:06 (0 comments, 0 reshares, 5 +1s)

10 Easy Tips To Achieve Maximum With Your Banner Ads

A web banner or banner ad is a form of online advertising which entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Just like traditional ways of advertisement, web banners serve to notify and inform the consumer of the product or service in question, while presenting the reasons why the consumer should choose it among others. However, unlike the traditional advertising,  and may be targeted to the viewer’s interests.

Here are several tips on how to achieve maximum with your banner ads:

http://www.business2community.com/marketing/10-easy-tips-to-achieve-maximum-with-your-banner-ads-0234530

2012-07-28 16:09:01 (0 comments, 2 reshares, 6 +1s)

Remarketing with Google Analytics [BETA]
Remarketing is a powerful way to broaden your reach and bring customers one step closer to buying. It’s never been easier to take advantage of all the rich data you have in Google Analytics and use it to improve your campaign performance.

2012-07-18 08:08:15 (0 comments, 0 reshares, 5 +1s)

UPDATE: Catch of the Day confirmation page rocks, says +Jaaved Khatree 

2012-07-18 08:07:36 (0 comments, 0 reshares, 4 +1s)

Want More Traffic? Facebook Launches Promotional Posts

The idea behind the promotional posts is to reach more fans on Facebook, with any promo posts showing up on the news feed (and in mobile site feeds) of those who have “liked” a business Page.

If a user interacts with the promotional post, it will also be seen by their connections. In turn, this can lead to higher volumes of traffic to your website, more sales for your business and overall a great SEO ranking.

2012-07-16 21:32:22 (1 comments, 1 reshares, 10 +1s)

SEM: How To Improve Google AdWords Quality Score

Google AdWords is the perfect match maker. When the user is searching for something and finds exactly what he needs that is what Google aims for and considers a great user experience. When ad provides a great user experience that is reflected in the Google AdWords Quality score.

Quality Score is basically an attempt to describe the overall effectiveness of the advertising campaign. In other words, Google AdWords Quality score is the type of grading mechanism where grades range from one to ten, ten being the highest and one the lowest.

2012-07-06 11:25:25 (0 comments, 0 reshares, 6 +1s)

Search Engine Optimization: Link Building Ideas

Senior SEO strategist, +Richard Greenwood in this excerpt from +Dejan SEO’s recent seminar, talks about some effective methods of achieving some relevant quality links as an important part of an effective SEO solution. 

http://dejanseo.com.au/link-building-ideas/

Richard covers items such as ego baiting, .gov links and viral content concepts to generate authority and traffic to your site. Additional ideas include content curation, such as looking at existing content and ‘re-packaging’ and optimising to be most effective for both users and search engines, as part of a holistic SEO solution.

2012-06-27 13:51:27 (0 comments, 0 reshares, 5 +1s)

AdWords clicks and Analytics visits don't always match. What's the deal with that? Join the conversation with an Analytics expert in the AdWords Community to clear up this issue once and for all.

http://goo.gl/UpIy7

#awcommunitywed

2012-06-14 01:50:17 (0 comments, 3 reshares, 1 +1s)

8UXJ-WULA-9UM6-RBZW-AJWJ
Expires: 30th June 2012

2012-05-30 07:25:36 (0 comments, 0 reshares, 2 +1s)

Do you want to work for Dejan SEO? We're hiring.

SEO & Online Marketing Strategist

Dejan SEO is the most respected SEO brand in Australia. Position available for a smart and capable online marketer to join Melbourne office and work as part of the core strategy team.

Activities:
Client Meetings
Research
Online Strategy
Execution & Coordination
SEO
Link Building
Project Health Monitoring
Reporting

Qualifications:
No official qualifications required. Candidates will be evaluated by experience and personal capabilities.

Experience:
Both established online marketers and graduates will be considered (salary based on experience).

Apply:
Email: jobs@dejanseo.com.au
Phone: 1300 123 736
Work for Dejan SEO

2012-05-30 07:25:18 (0 comments, 0 reshares, 0 +1s)

Model large-scale bid changes with campaign bid simulator

Campaign bid simulator allows you to do the following:

⇨ View bid changes in aggregate and model changes – even if keywords or ad groups don’t have enough data on their own.
⇨ See what might happen if all your bids are either increased or decreased by a certain percentage (for example 10%).
⇨ Find out if you should increase your campaign budget in order to make sure it does not get limited by budget at the new bid value.
⇨ Test what would happen if you changed all the bids in your campaign to a single value.
⇨ Download bid-simulation data at either account or campaign level.
⇨ Download AdWords Editor-compatible file with bid amounts at the simulated level, including the ad groups and keywords to which they should be applied.http://dejans... more »

2012-05-29 12:32:02 (0 comments, 0 reshares, 2 +1s)

Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

2012-05-29 10:04:01 (0 comments, 0 reshares, 2 +1s)

Easy Ways To Create Great Content

With each algorithmic change, there seems to be increased emphasis placed on producing great content and obtaining links through ‘white-hat’ means.

But what is great content and how can you create it?

Read our latest blog post for some easy ways to create great content.

http://www.123seo.com.au/easy-ways-to-create-great-content/

2012-05-23 18:06:01 (1 comments, 0 reshares, 4 +1s)

SEM: Changes in Search Marketing - Head of Sales point of view

Here are the top 3 new trends +Caitlin Krumdieck - Head of Sales for +Distilled, across the New York, London, and Seattle office, seeing in search, based on client requests:

1) Can you help me clean up my act
2) Building brands instead of building links
3) Conversion Rate Optimization

Search is evolving and agencies/consultants need to be ready for the changes. Client are demanding more, project scopes are expanding, and showing value for the work being done has never been more important. The leaders of the search industry have always been a fast to adapt and agile industry and it will be interesting to see how different agencies change as we start to push our work beyond just the search rankings and further into the marketing mix.
... more »

2012-05-23 17:56:29 (0 comments, 1 reshares, 3 +1s)

SEO: Link Building & The Penguin Update

Over the past few weeks, starting from day one we have seen a bunch of posts about what to do to get out of Penguin clutches. Sure, some of them sound good, some of them seem just general good advice timed when people need them, and some are just crap. Anyway, 9 out of 10 of those articles are premature, people guessing, hoping to get new audience and get some traffic flowing.

2012-05-23 17:56:21 (0 comments, 0 reshares, 2 +1s)

Webmaster Academy: Simple Google Tutorial or Indispensable Resource

At the first glimpse it looks like a simple checklist found on dozens of sites already, things you need to do to get your site on the web, working with webmaster tools as well as how to optimize it according to their guidelines.

The goal of Webmaster Academy:

“Our goal is to help you create great sites that perform well in Google search results.”

One thing is clear, the academy is geared towards new webmasters and unestablished ones. There is very little an experience webmaster can learn from this tutorial, but just in case, Zac recommends you go over it.

There are 3 parts:

⇨ Google & You
⇨ Webmaster Tools
⇨ Business

Each of them tackling a few important questions and even providing videos to help you understand the matter quiteeasier.more »

2012-05-23 10:51:26 (0 comments, 0 reshares, 3 +1s)

SEO: What Form Of Backlinks Provides The Most Quality

Thanks Martin Evans for the question on +123SEO's Google Plus Page.

“Since the penguin and panda updates, what form of backlink provides the most quality? blogs? articles? press releases?”.

In a post penguin world there has been lots of speculation about what forms of linking are effective. We put the question to some of the team members and you can check the responses on 123 SEO's blog.

2012-05-23 10:47:44 (0 comments, 0 reshares, 3 +1s)

2012-05-23 10:44:18 (0 comments, 0 reshares, 3 +1s)

SEO Tip: Ditch the meta keywords tag!

Despite what you may hear, the meta keywords tag is irrelevant, passes on absolutely no SEO value whatsoever and hasn't played a factor in rankings for a very, very long time. If you're still using it, ditch it. Focus on page content instead!

For further great SEO tips, please visit our website and blog!

http://www.123seo.com.au/

2012-05-23 10:42:36 (0 comments, 0 reshares, 2 +1s)

2012-05-20 16:36:43 (0 comments, 2 reshares, 3 +1s)

Australian Business Pages v2.0

#circlesunday

2012-05-20 16:35:47 (0 comments, 2 reshares, 5 +1s)

SEO - SEM Pages v2.0

#circlesunday

2012-05-18 08:19:21 (0 comments, 5 reshares, 9 +1s)

SEM: Google AdWords Ad Sitelinks

If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks ad extension feature, which enables you to show customers the various services you offer, with links directing them to more info.

If your ads are appearing at the top or bottom (rather than the side) of the Google search results pages, web searchers will be able to see your sitelinks. It is possible to include up to ten different sitelinks to be displayed with your ad.

http://dejansem.com.au/google-adwords-ad-sitelinks/

2012-05-17 08:44:13 (0 comments, 0 reshares, 9 +1s)

SEO Tip: Don't over optimise your page content

There is no magic number when it comes to keyword density and the best rule of thumb is to never overdo it (ie. if it reads like it's spam, it will be considered as spam). Read through your content and include the sorts of words your customers use, especially if there are different ways of describing what you do. For example, tree removal is exactly the same thing as tree lopping, but everyone looks for this service differently so it would be wise to include both words in your page copy to capture traffic from both search queries.

For further great tips, visit our blog!

http://www.123seo.com.au/category/seo-tips/

2012-05-17 08:41:40 (0 comments, 0 reshares, 9 +1s)

Learn about the history, predictions and first-ever glimpses of Google's next-generation search results.

Thanks to: +Bas van den Beld and +Bill Slawski for their contribution in early discovery of Google's knowledge graph influence on results.

2012-05-16 08:57:14 (0 comments, 0 reshares, 10 +1s)

SEO Tip: Every page on your site should have an objective with a clear call to action guiding users through your site. Example: A big red button with the words "Order Your Champagne Here and Get FREE Delivery".

For more detailed tips, visit our blog!

http://www.123seo.com.au/category/seo-tips/

2012-05-16 08:56:02 (0 comments, 0 reshares, 9 +1s)

Are you a small business looking for simple but effective SEO services?

123SEO is your answer!

Led by Australia's leading SEO experts with a proven track record of delivering great results to small business.

Get a FREE quote now!

http://www.123seo.com.au/

2012-05-11 08:20:52 (0 comments, 3 reshares, 13 +1s)

SEM Tips: Controlling non-profitable keywords with Automated Rules

Today’s quick tip is about using AdWords Automated Rules to pause keywords. When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

#SEM #PPC #AdWords

http://dejansem.com.au/quick-tip-controlling-non-profitable-keywords-with-automated-rules/

2012-05-08 18:42:58 (0 comments, 0 reshares, 11 +1s)

Google Webmaster Tools Redesigned and Improved

Google just released a few changes to Webmaster Tools.

http://googlewebmastercentral.blogspot.com/2012/05/navigation-dashboard-and-home-page.html

The most notable change is the dashboard layout, but there are also different names for some of the navigation and the possibility of using compact view for the home page list of sites instead of the large preview images.
http://dejanseo.com.au/webmaster-tools-redesigned-and-improved/

2012-05-04 16:03:51 (0 comments, 0 reshares, 10 +1s)

2012-05-04 14:27:21 (0 comments, 0 reshares, 8 +1s)

New post..

2012-04-30 07:33:44 (0 comments, 3 reshares, 11 +1s)

2012-04-29 15:31:03 (0 comments, 0 reshares, 9 +1s)

2012-04-26 07:55:20 (0 comments, 0 reshares, 8 +1s)

Friday: Advanced SEO Hangout Invitation
Session time: Based on location of invited participants.

- Enterprise SEO
- Search Quality
- Technical SEO
- Algorithms & Theory

Note: This is a limited space hangout. Please reply in the comments if you would like to be invited.

2012-04-26 07:13:51 (0 comments, 0 reshares, 10 +1s)

How Google Reviews Ads for Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.

Although Google’s system is not 100 percent foolproof, it does put a large dent in the amount of unsafe ads that make it onto Google websites and websites that utilize Google’s Adsense program.

2012-04-25 04:22:40 (0 comments, 5 reshares, 13 +1s)