CircleCount helps you better understand Google+

2013-06-17 09:11:53 (0 comments, 0 reshares, 2 +1s)

The end of strategy and competitive strategy as we knew it -  a book challenging the status quo!!

2013-06-13 21:10:21 (0 comments, 1 reshares, 6 +1s)

Announcing a new series of workshops on the key subjects of strategy, money, marketing and sales

2013-06-13 14:39:04 (0 comments, 0 reshares, 3 +1s)

Bright Business Seminar Tour...

Like a double-espresso of business tools, the seminars are practical and action-focused. You will take away tools to implement in your own business. Tools that work!




BRIGHT BUSINESS TOUR DATESLondon, Thursday 11th July - Book Now

Bristol, Friday 12th July - Book Now

Manchester, Tuesday 17th September - Book Now

Birmingham, Wednesday 18th September - Book Now

ABOUT THE TOURThe Bright Business Tour was conceived on a rainy afternoon in early May. After a lengthy discussion about what types of business seminars are available we decided to run a survey and ask people what they wanted. A few days later we had received hundreds of responses from businesses across the UK telling us what they looked for in a seminar.

So far the survey respondents have decided the following:more »

2013-06-13 14:30:18 (0 comments, 0 reshares, 1 +1s)

New workshops on strategy, money, marketing and sales...

2013-06-13 13:57:25 (0 comments, 1 reshares, 5 +1s)

Access to Finance in UK

Guide for people who work in or with government who have frequent contact with small and medium-sized enterprises (SMEs). It:

summarises the main forms of public support and advice available to businessesexplains who can access which schemessets out where further information can be foundIt covers schemes and programmes for small firms relating to loans, investment, contracts, business advice, and other financial support.

2013-06-13 13:23:35 (0 comments, 0 reshares, 2 +1s)

Strategy and Marketing workshops...
Like a double-espresso of business tools, the seminars are practical and action-focused. You will take away tools to implement in your own business. Tools that work!

2013-06-13 11:36:11 (0 comments, 1 reshares, 2 +1s)

The end of strategy and competitive strategy as we knew it -  a book challenging the status quo!!

2013-06-11 19:53:45 (10 comments, 0 reshares, 9 +1s)

Tonight: 10 posts removed. 5 people banned...
because they are in broadcast mode and fail to interact with the community.
If people simply want to advertise then they should go elsewhere..

2013-06-11 17:15:22 (0 comments, 0 reshares, 3 +1s)

*The Customer is Wrong... *" ignore possible fraud by Lloyds salesmen, most complainants would give up if rejected." http://buff.ly/168oNV6

2013-06-11 13:20:40 (7 comments, 0 reshares, 2 +1s)

You saw it here first... Ear Snugs... as used by pop stars... awesome sound isolation and sound quality.. not just earphones at all... check out https://www.facebook.com/EarSnugs 

2013-06-09 21:18:21 (0 comments, 0 reshares, 2 +1s)

'Shock jock' disrupts BBC's Sunday Politics show

Very funny...

2013-06-09 20:52:26 (0 comments, 0 reshares, 1 +1s)

Pricing Strategies

What, how and when of pricing...

2013-06-09 20:26:52 (0 comments, 1 reshares, 4 +1s)

 Tous ensemble!!!...

2013-06-09 07:27:34 (5 comments, 0 reshares, 2 +1s)

*A bit of help please re customer service... *
Everyone claims excellent customer service improves the bottom-line...  loads of anecdotal/'self-evident' arguments  
So where's the proof?

2013-06-08 11:07:51 (6 comments, 0 reshares, 2 +1s)

Delighted to join the group.
My name is Robert Craven and I am the author of Customer Is King (Foreword by Sir Richard Branson)

2013-06-08 06:43:44 (8 comments, 0 reshares, 3 +1s)

Mark Lee Interviews Me About Accountants And Being An Expert...

2013-06-06 19:14:01 (2 comments, 1 reshares, 5 +1s)

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits

Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram, Pinterest, and other platforms associated with ‘domestic’ social media and the B2C market arena: they are now realizing that Enterprise social Media is just the next step on in the life of their digital strategy.

2013-06-06 16:01:05 (2 comments, 0 reshares, 0 +1s)

SHERBORNE Chamber of Trade & Commerce business breakfast on Wednesday 19th June features guest Robert Craven, probably the UK's most sought-after speaker on the subject of entrepreneurship and business growth "How to Survive and Thrive in the Current Recession". www.robert-craven.com
The event takes place from 7.30am-10am at the Eastbury Hotel, Sherborne. For more information visit www.sherbornechamber.co.uk


Read more: http://www.thisisdorset.co.uk/speaker-Sherborne-business-breakfast/story-19146717-detail/story.html#ixzz2VH8BvOnR 
Follow us:@thisisdorsetnew on Twitter | thisisdorset on Facebook

2013-06-06 11:09:23 (0 comments, 0 reshares, 2 +1s)

Woolley Valley protestors are proved right. Bath City Council is telling Developers to remove their chicken sheds.

2013-06-06 06:53:30 (0 comments, 0 reshares, 1 +1s)

Most Marketing doesn't work!!!!
Most marketing doesn't work. It is progressively more expensive and results seem to be harder to come by. Meanwhile most marketing is dull, unremarkable, unfocused, doesn’t focus on benefits, positioning is wrong, customer understanding is technically and statistically correct but wrong and most is simply over-analysed. There is no great commitment, no great customer engagement and cost of client acquisition is rising. It just doesn’t work like it used to. And that is a fact.
 
I would like to construct an argument.
It is clear that most 'traditional' marketing does not work. Despite what they tell you!
Despite what they tell you, most firms are falling short of customer expectations especially in terms of customer service.
Only 10% of any market actually buys on price despite what people tell you.
Customers leaveyou ... more »

2013-06-06 06:52:55 (0 comments, 0 reshares, 0 +1s)

What is the return on investment in customer service?

2013-06-05 21:05:06 (2 comments, 0 reshares, 1 +1s)

customer is King??? Yes or no....?

2013-06-05 16:01:58 (2 comments, 0 reshares, 2 +1s)

When it comes to customer service, are you ready to help?

Today I want to share something different with you. It’s a video that I came across about customer service in Japan that I found on Gadling that was originally posted on LiveLeak earlier this year. The video is only 51 secs long but is definitely worth a watch.



If you can’t see the video then click here.

Did you watch the video? Surprised? Funny?

In a country that uses a lot of technology, I think it is fascinating and insightful to

2013-06-05 16:01:11 (0 comments, 0 reshares, 2 +1s)

*Customer Is King in Marketing Week*

The customer experience champion is always right: marketers who champion the customer’s experience have a golden opportunity to make their mark in the boardroom by improving their brand’s bottom line.



Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brandCase Study: Hilton Worldwide. Click here to read how the hotel brand successfully relaunched its HHonors loyalty programmeCall centre experiences can have a big impact on customer experience,click here to see how brands compareRSA Group (owner of More Than) chief marketing officer, Pete Markey,talks about how marketers should be central in the customer experienceRead why Marketing Week editor Mark Choueke thinks customer experience is the new battleground

2013-06-05 15:59:25 (4 comments, 1 reshares, 5 +1s)

Most Marketing doesn't work!!!!
Most marketing doesn't work. It is progressively more expensive and results seem to be harder to come by. Meanwhile most marketing is dull, unremarkable, unfocused, doesn’t focus on benefits, positioning is wrong, customer understanding is technically and statistically correct but wrong and most is simply over-analysed. There is no great commitment, no great customer engagement and cost of client acquisition is rising. It just doesn’t work like it used to. And that is a fact.
 
I would like to construct an argument.
It is clear that most 'traditional' marketing does not work. Despite what they tell you!
Despite what they tell you, most firms are falling short of customer expectations especially in terms of customer service.
Only 10% of any market actually buys on price despite what people tell you.
Customers leaveyou ... more »

2013-06-05 14:48:44 (0 comments, 1 reshares, 3 +1s)

What is the return on investment in customer service?

2013-06-05 14:47:39 (0 comments, 0 reshares, 0 +1s)

What is the return on investment in customer service?

2013-06-05 13:04:48 (3 comments, 0 reshares, 0 +1s)

A question:
Do you have any evidence/research to support the relationship between excellent customer service and bottom line benefits?

Everyone makes reference to customer service ROI like 'motherhood and apple pie' but it does the evidence really exist?

2013-06-05 13:03:39 (8 comments, 0 reshares, 1 +1s)

A question:
Do you have any evidence/research to support the relationship between excellent customer service and bottom line benefits?

Everyone makes reference to customer service ROI like 'motherhood and apple pie' but it does the evidence really exist?

2013-06-05 13:00:55 (2 comments, 0 reshares, 3 +1s)

Quick Intro

A pleasure to be here.

My name is Robert Craven, author of Customer Is King (Foreword by Sir Richard Branson.

Looking forward to participating.

2013-06-05 11:16:44 (0 comments, 0 reshares, 2 +1s)

How effective are our white papers and shared content?

Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.

The report, which was based on a survey of more than 400 B2B content seekers around the world, also found that valued content is widely shared within buyer organizations. Some 28% of respondents share content with more than 100 colleagues and 59% forward content to more than 25 people.



Read more: http://www.marketingprofs.com/charts/2013/10888/how-b2b-content-impacts-buying-decisions-infographic#ixzz2VL6pOEpm

2013-06-05 08:59:10 (0 comments, 0 reshares, 0 +1s)

Here is my question:
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:57:31 (0 comments, 0 reshares, 1 +1s)

A quick intro: 
Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 

2013-06-05 08:57:12 (4 comments, 0 reshares, 1 +1s)

A quick intro: 
Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 

2013-06-05 08:47:56 (2 comments, 0 reshares, 2 +1s)

Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:46:07 (0 comments, 0 reshares, 0 +1s)

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:45:30 (2 comments, 0 reshares, 1 +1s)

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:44:59 (0 comments, 0 reshares, 0 +1s)

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:44:25 (0 comments, 0 reshares, 0 +1s)

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 08:42:42 (0 comments, 0 reshares, 0 +1s)

Here is my question to the group: 
What evidence is there that excellent customer service is good for the bottom line?
What reports or studies can we quote to support our belief?

2013-06-05 07:51:04 (0 comments, 0 reshares, 0 +1s)

A bit of a blow for business schools - the end of competitive advantage as we know it!!!!

2013-06-05 06:16:58 (0 comments, 0 reshares, 0 +1s)

Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 
Delighted to be here.

2013-06-05 06:14:23 (1 comments, 0 reshares, 0 +1s)

Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 
Delighted to be here.

2013-06-05 06:13:12 (0 comments, 0 reshares, 0 +1s)

Hi - My name is Robert Craven, author of Customer is King (Foreword by Sir Richard Branson.) 
Delighted to be here.

2013-06-04 11:25:06 (0 comments, 0 reshares, 2 +1s)

Key Takeaway - "We see 10% uplift in conversion when people visit our site when they are connected to Facebook (and can see their friend’s name)." - Having a well-managed FB page is a must. 

2013-06-04 09:02:01 (0 comments, 0 reshares, 0 +1s)

see part two of the MBAs and entrepreneurship debate at http://robert-craven.blogspot.co.uk/2013/03/do-entrepreneurs-need-mbas-part-two.html

2013-06-04 09:00:00 (0 comments, 0 reshares, 0 +1s)

Also see http://qz.com/79042/if-mbas-are-obsolete-were-all-in-big-trouble/ to add to this MBA and entrepreneurship debate

2013-06-04 08:02:39 (2 comments, 1 reshares, 5 +1s)

2013-06-04 07:59:11 (1 comments, 0 reshares, 1 +1s)

Contextual digital advertising coming to London cabs

This is the future of advertising on top of London Cabs. The first 25 cabs will be "lit up" on June 25th. Here's a photo of the first one that I shot on my Google Glass. 

I'm talking with Piers Mummery, CEO. 

Now, imagine that you aim your Google Glass at this and something happens. That's not that far off. 

But these screens will bring contextual advertising to you. How so? The computer has sensors. Temperature. GPS. Time. Inside the cab there might be other sensors that could display things outside. Imagine you could play a game inside the cab. 

Ads could change based on temperature. You don't want to advertise ice cream on a cold day for instance.

Anyway, the screen definitely gets your attention, looks different than other screens on top ofcab... more »

2013-06-04 07:56:22 (2 comments, 0 reshares, 3 +1s)

Stop blaming the customer

I am fed up with the way that every time farmers get ripped off by the supermarkets, or a tragedy occurs while manufacturing cheap garments, the customer gets blamed. Frankly, it is a load of reproductive oblate spheroids, and not of the canine variety.

What we hear, both from the stores and on ill-thought out TV documentaries and news reports is that it is the consumers' fault because we demand cheap milk and cheap clothing (say). That is ludicrous. When did anyone ever stand outside a supermarket yelling 'What do we want? Cheap milk! When do we want it? Now!'? When did anyone email Primark saying 'It is disgusting that your tops cost £6! I want them for £4!'? It just doesn't happen.

Of course customers will buy things cheap if they are made available cheap. They would be stupid not to do so. I would rush outt... more »