CircleCount helps you better understand Google+

2013-05-17 18:40:08 (3 comments, 0 reshares, 0 +1s)

What do you think about the changes to Google+? 

2013-05-15 18:34:16 (0 comments, 0 reshares, 2 +1s)

My latest post on what you can do to recover when a customer complains about a bad experience.

2013-04-04 16:20:49 (0 comments, 0 reshares, 0 +1s)

What type of social media customer are you? I define seven types in my latest post. 

2013-03-15 19:52:44 (0 comments, 1 reshares, 1 +1s)

Was that Panda Update 25 that just hit Google's search results? We believe so, but Google says it will no longer be confirming such things, as it believes the rollouts will be so gradual as to generate less abrupt changes than in the past.

2013-03-11 18:52:16 (1 comments, 0 reshares, 3 +1s)

How to Measure Social Media
_Liveblogging Nnotes from #sxsw   #sxswi   #smroi _
Featuring: +Nichole Kelly President of Social Media Explorer

> Putting social media in context of where it delivers value to your consumer
- It's gotten tough to measure but why? It all happens online which is inherently measurable.

> Why does all of this matter?
- CEO's thing marketers lack credibility, don't understand business, and that we are failing
- The report says they think marketing is a "cost of doing business," don't expect much, and pull from the bottom line
- Don't think marketers don't have part of senior management teams

> Why is measuring social so hard?
- Because we've decided to make it hard!
- We try to redefine ROI (return on engagement, return on influence, return onco... more »

2013-03-11 16:59:41 (0 comments, 0 reshares, 0 +1s)

New Knowledge Ecosystems: How & What Do We Know?
Liveblogging Notes from #sxsw   #sxswi   #howweknow  
Featuring David Weinberger, Jason , Lissa Harris, Marguerite Avery 

> Talking about: Our changing knowledge ecosystem
- We have had standard models of authority in the past - universities, libraries, schools, research centers, publishers, etc. that were trusted sources of knowledge
- Now the internet changes that. can publish a book, post info online, there are numerous authorities
- In universities with MOOC classes, anyone can take them
- Evolves

3 A's of Knowledge
Access
Attribution
Authority

> 60,000 unique visitors on real-time reporting of a flood area. Outside media was using their hyperlocal blog as a source to find contacts - served to help get stories of these floods out tonation... more »

2013-03-11 16:15:44 (0 comments, 0 reshares, 1 +1s)

Mobile Disruption and the Rise of the Local Web
Liveblogging Notes from #sxsw #sxswi   #localweb  
Chi-Hua Chien, Harry McCracken, Logan Green

> 3 Major Trends Converging
1) 1 billion people today have computers in the palm of their hand with smartphones
- People are using these devices much more than the 1st gen PCs
- Usage density has driven economic possibilities in the mobile local web
2) Social use makes cost of distribution and marketing much more accessible
- High-quality products can be marketed and discussed easily on these systems
3) Shift from mass manufacturing (low quality, mass) back to craftsmanship and higher quality 
- 3 trends combine to make a powerful opportunity 
- Economy has been struggling because more economic power was in fewer big companies
- Power is shifting back to service providers,making... more »

2013-03-10 03:14:55 (0 comments, 1 reshares, 3 +1s)

Are you still catching up on the Facebook News Feed announcement? You're in luck! We pulled together our coverage from last week, including steps on how to get started, and an in-depth comparison between the old and new News Feed. 

Facebook’s New News Feed: The Before & After Look http://mklnd.com/XtrVbA

How To Get The New Facebook News Feed http://mklnd.com/XtebO9

Facebook News Feed Evolving Into “The Best Personalized Newspaper” http://mklnd.com/ZmpXq4

Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed http://mklnd.com/Z2z1BG

#facebook   #facebooknewsfeed  

2013-03-10 03:13:40 (1 comments, 1 reshares, 1 +1s)

Beyond WorkLife: Changing the Debate & Making Change
Liveblogging #sxsw   #sxswi   #longgame  session notes
+Ann Marie Slaughter +Jessica Coen 
"Having it all" means being able to have a career and a family too.
- When a man has a child, people don't say "how are you going to manage that?" but it's one of the first questions asked of a woman: "Are you going to be able to come back to work?"
- Men still have ability to have career without questioning it with family
- Women need a different set of choices
- BUT if men say they need the same flexibility that's more acceptable for moms, they get more pushback. 
- IF we want to have better choices for women, we need to have better choices for men
- We have to make it possible for guys to be fully engaged in families and their career
- Today thereare m... more »

2013-03-08 21:43:47 (0 comments, 0 reshares, 1 +1s)

Disaster: The Future of Crisis Communication
Liveblogging Panel Notes at #sxsw #sxsw2013
Panel: Anastacia Visneski, Brandon Brewer, +Hanson Hosein, John Visneski

>First priority in a crisis, it's important to make sure the people within the crisis situation are getting the information they need to be helped, safe, etc. 
>This used to mean communicators were competing with each other to share information - law enforcement, hospitals, all created competing yet important information that creates info overload.
>Now, joint communications practices can help share the info out that people need to have collaboratively. It's a fairly new practice (last 50 years) from a training and best practices perspective. 
>What's new today? Technology an provide the public one source for information that is helpful and relevant to their needs. 

2013-03-08 20:31:20 (0 comments, 0 reshares, 0 +1s)

Interesting question from the +MakerBot session: If you could scan, digitize  and print any physical object (smaller than a shoe box) what would it be?

2013-03-11 16:43:45 (0 comments, 0 reshares, 0 +1s)

+bre pettis of +MakerBot  talking about 3D printing at opening keynote of #SXSW  
The Next Industrial Revolution
Think about ho PhotoShop changed photography, 3D printing changes the way we make stuff affordably and quickly. 
Thingverse - A site for things you can make and share. Makes creativity more accessible in the "thing" world.
Can make and print a customized back for your phone. Accessible, fun, and playful way ot entice people to become makers
Professional companies are using MakerBot to make things faster and cheaper as a way to prototype their prototypes
Top architecture firms are using MakerBot
Nasa is even using MakerBot for their prototypes.
- It's creating Companies and Jobs
- MAkes it easier for entrepreneuers to launch new companies, driving economic growth for stats, cities, countires.

Peeko Monitor - Sleepapnea... more »

2013-03-08 19:54:27 (0 comments, 0 reshares, 2 +1s)

Kicking off #sxsw  with +Elysa Ellis and +Kendall Shiffler with the opening keynote. I'll be liveblogging session notes so stay tuned!

2013-02-01 21:13:46 (0 comments, 0 reshares, 2 +1s)

Great post from colleague +Tara Banda  on Marketing Profs today! What Not to Do With Your Online Presence in 2013 http://bit.ly/14EaFmi 

2013-01-30 17:00:10 (0 comments, 1 reshares, 2 +1s)

How do you generate creative content ideas? Here's a list of 3 brainstorming games I like to use in our content marketing planning. Share your ideas!

2013-01-29 20:51:42 (0 comments, 0 reshares, 0 +1s)

How does your listing look in the Google Maps app?

2012-12-20 20:55:58 (0 comments, 0 reshares, 1 +1s)

Is your business showing up in Facebook Nearby?

2012-09-17 15:15:03 (0 comments, 0 reshares, 1 +1s)

Are you guys using SlideShare?

2012-09-06 14:57:44 (0 comments, 0 reshares, 0 +1s)

Interesting. What do you think about mobile social advertising?

2012-08-30 16:29:30 (0 comments, 0 reshares, 0 +1s)

Did you know people are spending more of their online time on social networking than on email? We've got 149 more smart stats like these in our latest SlideShare presentation, check it out! http://slidesha.re/OK3Ya6

2012-08-23 19:44:57 (0 comments, 0 reshares, 0 +1s)

Very interesting move by Facebook. What do you think about an evolution from Likes to Subscriptions?

2012-06-06 04:27:27 (1 comments, 0 reshares, 5 +1s)

Big thanks to +Guy Kawasaki for coming out to #smcdallas  tonight! Loved the insights you shared and heard nothing but great things from our guests and ambassadors. Enjoy the rest of your time in Dallas!

2012-06-01 15:37:08 (2 comments, 0 reshares, 1 +1s)

More in Social Search from Bing. Do you ever use Bing to search?

2012-05-30 14:11:33 (4 comments, 0 reshares, 4 +1s)

Google+ Local rolls out today. What are your thoughts? #local #localmarketing

2012-05-29 22:11:33 (0 comments, 0 reshares, 1 +1s)

My latest post for +Small Business Trends is live! Do you have any other deadly sins for small business marketing you'd add to the list?

2012-05-18 19:19:33 (2 comments, 0 reshares, 0 +1s)

So exciting! +Robert Wilson's first print for Nakatomi came out today, entitled "Viper in the Lilies." Proud to be the owner of #1 in this limited edition print run of 100!

2012-05-18 15:12:11 (0 comments, 0 reshares, 0 +1s)

Penguin or Panda? How to tell which might be affecting your website. Good stuff!

2012-05-17 15:09:53 (0 comments, 0 reshares, 1 +1s)

I know lots of people in home-based businesses, so wanted to share this post I just did on Google Places for this type of business model.

2012-05-08 14:34:05 (0 comments, 0 reshares, 1 +1s)

Excited about the new Google+ Hangout broadcasting feature? Make sure to read the terms, because if you initiate one of these hangouts there are some things you need to know!

2012-05-03 18:46:06 (0 comments, 0 reshares, 0 +1s)

Great tips for organizing the digital side of your work!

2012-04-12 22:21:54 (0 comments, 0 reshares, 1 +1s)

2012-04-09 18:12:24 (0 comments, 0 reshares, 0 +1s)

Interesting week for long-time Instagram users. First Android launches, now Facebook buys them. What do you think the future of the app? And will it still have its niche appeal if you can use the same functionality from Facebook?

2012-04-09 14:56:11 (2 comments, 1 reshares, 1 +1s)

Pinterest is now the third most popular social media site, new stats show. Are you using the site personally - or as a marketing platform? I've got an article out on MediaPost on using Pinterest for local marketing. Love to hear your thoughts.

2012-03-22 17:01:10 (0 comments, 1 reshares, 0 +1s)

Has your business made the switch to Timeline on Facebook yet? We have a checklist to help you out! Remember, these will switch over March 30 whether you are ready or not!

2012-03-20 15:05:25 (0 comments, 0 reshares, 3 +1s)

Here's a roundup I did on #SXSW Interactive Marketing Insights! What did you take away from SXSW this year?

2012-03-14 18:38:42 (0 comments, 0 reshares, 2 +1s)

Back from #sxsw and getting caught up on email and work. So many things going on after a few days out of the office! So tell me:

What's your favorite way to follow on connections, ideas, content, up after conferences?

2012-03-14 14:27:31 (0 comments, 0 reshares, 1 +1s)

Google docs Hangouts are now fully baked into Google+.

2012-03-14 14:28:23 (10 comments, 2 reshares, 3 +1s)

SXSW Session Notes: Facebook Customer Service
#sxnotes #sxcustserv
+Bryan Person +Molly DeMaagd +Eric Ludwig +Mark Williams
On Twitter:@bryanperson @theSEMninja @MollyD1 @MarkWilliams

Why do brands not respond to negative on Facebook?
- Using FB as a marketing/broadcast channel
- Don't understand it's about a relationship with your customer. This takes time and effort
- It's easier to broadcast than to engage
- Facebook is trying to change the platform, shares, likes and comments are a means to an end: talking
- No one goes to a party and is asked what they did last night and says they were online commenting. They share experiences in their lives
- Trying to scale 1:1 communication
- 150 years ago, if you went to a small town, he would know pretty much everything about you and would begin to anticipate your needs... more »

2012-03-13 17:01:21 (0 comments, 0 reshares, 2 +1s)

Social Commerce: Not Taking Off Like Farmville #sxecommerce #sxnotes
+Greg Sterling +Tara Hunt +craig donato +Peter Farrell

Models for success in social commerce
> Tactical: Now there are two funnels of traffic on the Internet: Search and Facebook
- We spend so much time optimizing for the search funnel, how do we optimize for the Facebook funnel.
- It's not just sharing the fact, but the story. IE, why am I buying this?
- This art of storytelling increases conversions
- Independent of where the sharing is created - we want to keep them on Facebook
- Getting 4x conversion if they can keep them in the Facebook ecosystem
- It's a very different funnel, a different mindset, serendipitous browser

+Tara Hunt
> ModCloth - the Be the Buyer part of site gets input from their customers on what they should be... more »

2012-03-10 17:46:43 (2 comments, 2 reshares, 1 +1s)

Intellectual Property Issues in Social Media: Panel #sxipsm
+Chip Stewart +Kathleen Olson +Victoria Ekstrom +Riyad Omar

Creation - Creating original works
Curation - Sharing the works of others

Copyright really does cover both of these use types.

Helps protect free speech
- Copyright protects expression of an idea but not the idea itself
- Tweets are not copyrightable, for example. That's a factor of length.

Scope of protection is limited in ways meant to protect public interest
- Limiting length of term
- Fair Use doctrine
- Fair use protects socially beneficial uses from infringement claims

4 Fair Use Factors
1) Purpose & Character od Use, includin wether such use is commercial nature or is for nonprofit educational use
2) Nature of the copyrighted work
3) Amount and... more »

2012-03-10 16:29:14 (1 comments, 2 reshares, 4 +1s)

Can You Tweet That? Social Media and the Law #sxsmlaw #smlaw #sxsw #sxswi
Speaker: +Dara Quackenbush
Liveblogging session notes on #sxnotes

Considerations: Libel, public person v. private citizen
Laws do vary from country to country, this talk focusing on US based law, but what you do in one country can affect ability to sue in another country, so important to keep in mind.

Tests of Libel
- Defamation (did it cause harm)
- Publication (seen and heard by others)
- Identification (singled out and identified)
- Negligence
- Damages (this one can be tricky)

* 3 Defenses f Libel*
1) Truth - what I said is the truth, you can't argue with it
2) Privilege - Reporters can report on a public official who is doing something in a public capacity
3) Fair comment and criticism - This is an opinion, I... more »

2012-03-09 22:16:34 (0 comments, 2 reshares, 1 +1s)

If you're planning sessions tomorrow, I'm speaking on local marketing at 3:30 at the Intercontinental downdown at 701 Congress! Details here, would love to see you there, and feel free to spread the word! #sxsw #sxswi #sxlocalchat

2012-03-09 22:08:59 (2 comments, 0 reshares, 2 +1s)

SoLoMo Redefined: Next Gen Social Media Redefined #sxsmartpush
Panelists: +Matt Galligan +Scott Kveton +Chris Messina +Jeffrey Rhors
Liveblogged #sxsw session notes, follow them all at #sxnotes

Where are we right now with SoLoMo?
Panel Opinions:
- Social, Local, and Mobile are important components of many apps right now, in the future, you'll see almost all apps with some part of these.
- Right now, we're in a huge period of confusion about what a mobile device should be used for, because tech experience was based on file types. The idea of a personal computer is everyone with their own device. We will need to think about what the future looks like when technology is so cheap we use tech as groups or a disposable device. This makes the cloud more important than the device. This is a major challenge we face and need to address.
... more »

2012-03-09 21:31:53 (0 comments, 1 reshares, 1 +1s)

I'll be liveblogging notes from #sxsw sessions this year, follow them all at #sxnotes!

2012-03-09 21:30:03 (2 comments, 0 reshares, 0 +1s)

Bradley Horowitz is hanging out in a live Hangout On Air. #hangoutsonair

2012-03-08 19:04:43 (0 comments, 0 reshares, 2 +1s)

Getting ready to head to Austin for #sxsw, overpacked and anxious about the rain, but ready for a good time! +1 if I'll see you there!

2012-03-07 14:57:30 (1 comments, 1 reshares, 4 +1s)

Great list of FREE official +SXSW events that anyone can attend without a badge.

2012-03-06 17:22:30 (5 comments, 0 reshares, 1 +1s)

The countdown is on! SXSW is only days away. What tools and apps are you using to plan and keep track of events, sessions, and parties this year? I used Plancast, SXSW Go, and Lanyrd last year. What else are you using, and any tips you'd like to share?

2012-03-06 15:17:56 (0 comments, 0 reshares, 0 +1s)

Rejoice! User access to Webmaster Tools!

2012-03-05 18:02:55 (2 comments, 0 reshares, 0 +1s)

Will you be at SXSW this week? If so, what's on your agenda? Some good tips in here for first-timers from +Jessica Miller-Merrell! Enjoy :)