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Alex Diaz (alexdiazeco) has been at 12 events

HostFollowersTitleDateGuestsLinks
La Chiwinha346+Acción camandular se une a +La Chiwinha para darle forma a la edición de su Mercadillo de Trueke de este año. Convocamos a la comunidad universitaria y vecinxs de Río Piedras a compartir de esta dinámica de intercambios donde queremos promover los productos elaborados por los participantes para que el mercadillo no solo incluya el intercambio de cosas que ya no necesitamos.  Lxs participantes podrán intercambiar productos hechos por ellos mismos, además de servicios y conocimiento al instante o en el futuro con vales de trueke (intercambio por servicios, talleres, terapias, consultas, cosechas u otros). La actividad se llevará a cabo el próximo viernes negro, 28 de noviembre entre la 1pm y 4pm en el lote de Proyecto 177 (la baticueva) en Rio Piedras. #diadenocomprar #mercadillodetrueke #labdeinteracciones #lachiwinha #accioncamandularMercadillo de Trueke2014-11-28 18:00:0025  
AWorld4Change1,429Join Hosts @118161386573818916005  and @106506914071969243397  as they talk with Jeff Harmon of @111382502485537155238 on *Wednesday, November 5th at 1pm EST* | 6pm GMT to learn about building your own personal solar systems, and what products and services they offer to help you along your path to #Sustainability . *Scroll Down To RSVP. Responding Yes or Maybe will set a reminder so you can catch the replay.* _SHARE THIS WITH YOUR FRIENDS_ *Full Schedule AW4Ctv Events Here:* http://www.aworld4change.com/events Sustainability is something that we are all aware of though many of us are unaware of how it applies to us in the *Modern Day World*.  During the show, we exploring different areas of sustainability, eco living, and green lifestyle, to help each one of us create a sustainable modern world. We bring together experts from all around the world to discuss all areas of sustainability, so you can see first hand how sustainability applies to you and your life. ===== *THEME OF THE MONTH - SUSTAINABLE ENERGY* ====== We will talking about all areas of sustainable energy from #SolarEnergy , #WindEnergy and #HydroEnergy . Feel free to join the conversation and discover how you can use these energy systems in your life. Links to this months show can be seen below: *Watch Live on* Website - http://aw4c.com/SCMWLiveShow Facebook - http://aw4c.com/SCMWFacebookLive Mobile - https://a.pgtb.me/v7Ddsr --------------------------------------- *Use #SCMWLive for In Show Comments* --------------------------------------- ===== *OUR GUEST* ====== Jeff Harmon is the owner of Missouri Wind & Solar, the Largest DIY Wind & Solar store in North America. MW&S manufactures and sells wind turbines, charge controllers, permanent magnet alternators, pma's, wind turbine blades, wind generator blades, 12 volt dc water heater elements, solar panels, grid tie inverters, and more.  Current Projects. My most current project is….. *Links* Website - http://www.mwands.com YouTube - http://goo.gl/iz6ho4 Ebay Store - http://goo.gl/mBD5Yf Google Plus - http://goo.gl/Bghb2t Facebook - http://goo.gl/sTxHGf --------------------------------------- *We monitor the comments in as many locations as we can. If you're wanting a question answered, make sure and comment using the hashtag #SCMWLive and we’ll do our best to bring it up!* _(Our show may not be timely for your schedule. Responding Yes or Maybe will set a reminder so you can catch the replay)_ *Hashtag*: Please use #AW4C for your tweets and when sharing out the show. _SHARE THIS POST WITH YOUR FRIENDS_ *Subscribe to +AWorld4Change's YouTube Channel to catch future, and watch past episodes of our shows.* http://goo.gl/ONYbKX *Like the topic?* Know someone that will enjoy it? *Invite your friends to watch too.* #SustainableChange #QuestionEverything #Sustainability --------------------------------------- *Website* - http://www.aworld4change.com *TV Show YouTube Channel* -http://goo.gl/ONYbKX *TV SSustainability In The Modern World - Solar Energy with Missouri Wind and Solar2014-11-05 19:00:00102  
AWorld4Change1,429*Can WE become Sustainable?* Join Host +106506914071969243397 with guests +107659834854043405294 and +107431971248791811471, on *Thursday, September 11th at 3pm EST* | 2pm CST | 1pm MST | 12pm PST and learn what it means to be prepared, and why it's important. *Scroll Down To RSVP. Responding Yes or Maybe will set a reminder so you can catch the replay.* _SHARE THIS WITH YOUR FRIENDS_ *Full Schedule Of Live Events Here:* http://www.aworld4change.com/events Question Everything is a show where we talk about the “tough issues” we’re facing as a society. With humanity at risk of collapse, corporate greed and governments dictating our rights, and consumers not knowing the truth behind what’s going on in the world… Are We Sustainable (as a human race)?...becomes a SERIOUS question! We bring YOU experts, have FOUNDED discussions, so WE can ask educated questions, and get REAL answers!  --------------------------------------- Use #AW4CLive for In Show Comments --------------------------------------- *In today’s show, we’ll be talking about whether or not we’re going to be able to be sustainable as a human race.* We’ll address some of the things that are broken, and what we need to do to correct our course.  *Topics On The Agenda* What really is Sustainability? How are “WE” doing? Can we really be sustainable? Resource Based Economy Circular Economy Gift Economies Invisible Architectures New Economies -- *Our Guests* -- +107431971248791811471 is internationally recognized in the fields of collective intelligence and new paradigm economics. She is a social innovation entrepreneur. Co-founder of 'The Collective Intelligence Research (CIRI)' in France and +104319151753401676162, an organization which provides -Whole Systems Design for Regenerative communities around the world. Ferananda has worked with communities, NGOs, corporations in Europe, Mexico and the United States.  +107659834854043405294 has enjoyed 36 years as a leader in intentional community design, appropriate technology, and new paradigm economics.  Jeff co-founded the Ecovillage Network of the Americas and was Ecovillage Director at Sirius Ecovillage for 6 years.  Jeff has served on 7 NGO Boards, founded 6 successful solar & renewable energy design & installation businesses and has visited over 60 intentional communities teaching and providing comparative whole systems design.  Jeff’s passion is the design integration of the social, economic and ecological aspects of community. *Current Projects* VillageLab: Whole systems design for communities of Intent Metacurrency: Creating the infrastructure and consciousness shift for the next economy Emerging Leader Labs: Social incubation in the gift economy *Links* https://plus.google.com/u/0/b/104319151753401676162/104319151753401676162/posts https://plus.google.com/u/0/b/104319151753401676162/communities/108085038761665148485 https://www.facebook.com/ferananda.ibarra http://www.twitter.com/villagelabnet http://villagelab.net --------The Path To Sustainability2014-09-11 21:00:0075  
James Dearsley5,427Next Wednesday at 5pm BST (9am PST, 12PM EST) our second _*What does the data tell you?_* show takes place. We are privileged to have @116714755322464698447 Senior Marketing Manager @117902611960199712990 who will be giving us an insight into this comprehensive social analytics tool. *Aim:*   To open the hidden world of social and digital marketing analytics by sharing the best services and by reviewing interesting case studies   *Format:*   These will be Hangouts taking place every two weeks and will investigate particular platforms and case studies that demonstrate the power of the platform. The Hangout will be structured as a 30 minutes discussion including questions. However, this is flexible depending on the platform, case study, guests and questions.   It will be hosted by @111872150536766030421  Founder of @107231455029934512572  who is particularly passionate about cutting edge marketing techniques and also by the methods of measurement and analysis of the entire social and digital world   The aim is to make it a particularly visual Hangout so please, if you are a guest, be prepared to screen share your website or diagrams and pictures that demonstrate what it is you are describing. This is one analytical tool that we use on a daily basis and if you are interested in social analytics this will be worth watching.What does the data tell you?2014-07-09 18:00:0071  
Mia Voss34,942Click here for the direct YouTube Link: http://www.youtube.com/watch?v=VbmTXqvexhA Time for another @109324423871490315778 Power Chat! This week we are featuring @102874181378039374952 @114414831154896320161 @112149507901294093321 & @107499215004519214139 on the panel! Each week we cover a variety of topics including the latest in social media & the online world and feature influencers & innovators from all types of industries who will share their smarts with us. Oh, and we always get a little #BatCrapCrazy   . Check out this week's panel of fabulous guests:  @102874181378039374952   - Marketing Strategist, Business Developer, Pinterest RockStar!  http://www.pinterest.com/ivaignjatovic/ @114414831154896320161   - Moore Consortium - Behavioural Psychologist and Firewalk Trainer @112149507901294093321 -  #SocialMediaGuia  Marketer, Blogger & Web Traffic expert.  THE woman to know in Panama! @107499215004519214139  - +The Social Media Hat - Social Media Manager, Hootsuite Consultant, Star Wars Aficionado Topics:  Building international relationships, leadership, Hootsuite, Pinterest, Awesome Accents Friday, January 24th at  9am PST | 10am MST | 11am CST|12pm EST Find your timezone: http://bit.ly/1fSkJRb Special thanks to our show sponsor & affiliate  @114900731353476318395 Click for more info:   http://bit.ly/EdgeAdEx How & where to watch: - Google Events: Watch, comment & ask questions right here  - YouTube:  http://bit.ly/SMPCYouTube - Facebook:  https://www.facebook.com/TheMiaConnect - TweetHappy? Follow +The Mia Connect  and tweet #BatCrapCrazy           Subscribe to +The Mia Connect community for updates: http://bit.ly/SMPCcommunity Can't make the show? Not to worry - you can catch the Youtube replay right here on the event or at http://themiaconnect.com/episodes/ #GetYourLearnOn     #PeopleYouNeedToKnow     #GetYourLearnOn            The Mia Connect Power Chat featuring Iva Ignjatovic, Dave Moore, Anabell Hilarski & Mike Allton2014-01-24 18:00:00178  
Chef Dennis Littley779,631Join me this Friday for *Our Almost Christmas Party* edition of Good Day Google+ !   We're having a *Social Media Extravaganza* that you won't want to miss! This week my guests will be *Social Media Strategist and Marketer +Randy Hilarski   *Social Media Marketer and Strategist* +Logan Lynn Roberts : *Social Media Strategist, Marketer and Blogger* +Anabell Hilarski  and *Authority Marketer and Brand Strategist*+Alexandra Riecke-Gonzales  \ *Join us as we chat about life, Google+ and Social Media* Bring your lunch or bring a beverage just don't miss the best weekly HOA on Google+!   Sit back, relax and enjoy the show, TGIF! *Friday, December 20th at 10am PST | 11am MST | 12 pm CST| 1 pm EST*   Check your time zone here-->http://goo.gl/sa8CdP   Watch our show here on the event page where you can leave your comments and ask your questions live during the shows broadcast.  But if you can't watch it live don't worry you can always watch the replay on my YouTube Channel:  https://www.youtube.com/user/AskChefDennis Subscribe to my Blog : www.askchefdennis.com Follow me on Twitter:  https://twitter.com/AskChefDennis Follow me on Instagram:  http://instagram.com/askchefdennis #gooddaygoogleplus   #varietyshow   #gplustips   #askchefdennis Good Day Google+ - Our Almost Christmas Party Edition2013-12-20 19:00:00189  
Google.org1,510,515Some of the world's leading conservation nonprofits will participate in a #wildlifewednesday Hangout to discuss the urgent state of wildlife trafficking, their collaborations with +Google, and their ongoing efforts to use technology to stop wildlife crime.  Tune in, ask your questions, and learn how you can get involved! The Participants Will be: Lacy Caruthers: Principal on the Google.Org Team  Crawford Allan: Senior Director, World Wildlife Fund/Traffic  Jonathan Baillie: Conservation Director, Zoological Society of London David E. Schindel: Executive Secretary, Consortium for Barcode of Life, SmithsonianEnding Wildlife Crime: A Special Edition of #WildlifeWednesday Hangouts on Air2013-12-18 18:00:00414  
Mia Voss34,942 The  #SocialMediaPowerChat happens every Friday & we get our chat on about all things social media & online. This week we'll be dishing with +David Oldenburg of the #OnlineMoneyShow  and +Anabell Hilarski of #HighImpactMediaGroup Topics include Social Media, Tech, Marketing, Online Business and all things new online! We'll be taking your questions & shouting out your comments LIVE so join us this Friday  - don't miss it!  Feel like tweeting? Use the hashtag #BatCrapCrazy   Friday, October 18th at  9am PST | 10am MST | 11am CST and 12pm EST Can't make the show? Not to worry - you can catch the Youtube replay right here or at http://themiaconnect.com/episodes/ Invite your friends & share this event - show the love! #BatCrapCrazy     | #GetYourLearnOn  | #SocialMediaTips  | #OnlineMarketing  Social Media Power Chat - Guests: David Oldenberg & Anabell Hilarski2013-10-18 18:00:00105  
Noah Diffenbaugh643,653*HOA To Discuss New Paper About Climate Change and Extreme Weather* +Martin Scherer and I have a new paper coming out about climate change and extreme weather. The paper will be published this week, and the press embargo lifts on Thursday, September 5. I will be hosting a Hangouts On Air at 4:00pm Pacific time (23:00 GMT) to discuss the results and answer questions as the embargo lifts and the paper is published. This is a continuation of my experiment with having an open discussion with anyone who is interested (and not just media) right as the paper is released - I hope that you can join! #climatechange   #globalwarming   #extremeweather   #science   #sciencecommunication   #hoa   #hangoutsonair   #noahclimatehangouts  HOA To Discuss New Paper About Climate Change and Extreme Weather2013-09-06 01:00:0037  
msnbc2,834,298Join +msnbc's +All In with Chris Hayes and some big thinkers on climate change for a Hangout On Air Thursday, August 15th at 1 p.m. ET. Chris and his guests--including +Kate Sheppard of +The Huffington Post, Andy Revkin of +The New York Times, Joe Romm of the +Center for American Progress, Phaedra Ellis-Lamkins of Green For All, and May Boeve of +350.org--will delve into solutions for cooling a warming world. We'll also preview Chris' new documentary on the topic, “The Politics of Power,” which premieres on Friday, August 16th at 8 p.m. ET. Join the conversation: #PoliticsOfPower   msnbc Hangout On Air: The Politics of Climate Change2013-08-15 19:00:00254  
Noah Diffenbaugh643,653My co-author and I have a new paper coming out this week. The paper is currently under embargo.  I would like to host a Hangouts On Air at 11:00am Pacific time (18:00 GMT) this Thursday (August 1, 2013) to discuss the paper as soon as the embargo is lifted. This is a bit of an experiment with having an open discussion with anyone who is interested (and not just media) right as the paper is released - I hope that you can join! #climatechange   #globalwarming   #science   #sciencecommunication   #hangoutsonair   #noahclimatehangouts  Hangouts On Air to Discuss New Climate Paper2013-08-01 20:00:0050  
La Chiwinha346Re-apertura Comunitaria de la Casa de Cultura Prof. Ruth Hernández Torres 8am-10pm - Exhibición de fotografías de RP y sobre la vida y obra de Ruth 3pm -Siembra de robles 3-10pm - Feria de artesanos, agricultores y proyectos estudiantiles y comunitarios 3-5pm - Talleres de comparsa puertorriqueña y carnaval dominicano 5pm - Comparsa comunitaria 6pm - Conversatorio sobre la Casona 7pm - Charla sobre la independencia dominicana 8-10pm - Cine-foro riopedrense Previo al 28 de febrero, desde el 19 hasta el mismo 28, habrán giras a la Casona y Talleres de Comparsa. Esta actividad es posible gracias a la colaboración del Dept. de Arte y Cultura de SJ y el auspicio del comercio local. Habrán actividades en los diferentes locales comerciales del Distrito Cultural y Gastronómico de Río Piedras (Ave Ponce de León y Calles Gonzalez, Robles y Saldaña).Jueves de Río Piedras2013-02-28 07:30:0010  

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Most comments: 67

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2014-07-30 14:51:47 (67 comments, 1 reshares, 9 +1s)Open 

The new language of climate trap doors

This fantastic +Los Angeles Times op-ed goes hand-in-hand with this piece from +Think Progress (Climate Progress), shared by +Andrea Learned http://thinkprogress.org/climate/2014/07/29/3464918/climate-economy-white-house-report/

The message in both stories is clear: the world is already paying a steep carbon "tax" across a wide range of costs associated with climate change, and the longer we wait to counter these costs, the higher they'll go.

The word from the White House in the Climate Progress piece, joining the growing choir now led by the business leaders of Risky Business http://riskybusiness.org/ is that no matter what you think of climate change, the ONLY smart thing to do is insure against it by implementing wise government and corporate policies.

What we're witnessing here, friends, isthe... more »

Most reshares: 6

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2015-05-29 07:01:03 (5 comments, 6 reshares, 19 +1s)Open 

The City of Green Shoulders

"Let's go. The bus arrives in seven minutes."

Wouh. What? Seven minutes? How do you know? Sure it's not eight, or I don't know, five? "I checked the app, dad. That's how I move around."

My daughter and I raced out of Wormhole Coffee Shop and made it to the six corners of North, Damen and Milwaukee right on time. Spot on. Seven minutes.

I was captivated. It was the second day of a two-week visit my wife, son and I made to Chicago to attend Maydi's graduation (shout out to Columbia College Chicago), but for me it became as much a family trip as a fact-finding and relationship-building trip around the sustainability built into this amazing city just in the last seven years.

The ambitious process began in earnest with the 2008 announcement by then Mayor Richard Daley of the... more »

Most plusones: 39

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2014-12-17 18:27:06 (5 comments, 1 reshares, 39 +1s)Open 

It's about time!

As the President said today, this is the right thing to do.

Hail to the Pope!

#Cuba   #Pope   #Obama  

Latest 50 posts

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2015-06-16 18:25:55 (0 comments, 2 reshares, 2 +1s)Open 

It's about freaking time!!

The world's weather men and women, the folks who report on the day's and week's sun and rain every single day of our lives -- and who know more about the climate than most mortals -- have been befuddlingly and deafeningly silent on climate change this entire time. It has been one of the most perplexing mysteries of the last 20 years of sound and fury on global warming.

So it comes as an absolute delight -- a thrill, a big reason to celebrate! -- to see the mother and grandaddy of all weather men and women, The Weather Channel, come out with its first foray into the debate.

Check out this take on it http://thinkprogress.org/climate/2015/06/15/3669379/weather-channel-climate-change/  and visit the site in the link below.

Then, if you can, invite one or more TV channels in your city to launch a Climate 25 of theiro... more »

It's about freaking time!!

The world's weather men and women, the folks who report on the day's and week's sun and rain every single day of our lives -- and who know more about the climate than most mortals -- have been befuddlingly and deafeningly silent on climate change this entire time. It has been one of the most perplexing mysteries of the last 20 years of sound and fury on global warming.

So it comes as an absolute delight -- a thrill, a big reason to celebrate! -- to see the mother and grandaddy of all weather men and women, The Weather Channel, come out with its first foray into the debate.

Check out this take on it http://thinkprogress.org/climate/2015/06/15/3669379/weather-channel-climate-change/  and visit the site in the link below.

Then, if you can, invite one or more TV channels in your city to launch a Climate 25 of their own, raising the voice of your local experts. Like the ones tapped by The Weather Channel, we can be certain they will speak out at full volume.

And isn't that what we want them to do?


#climate   #climatechange   #globalwarming   #sustainability  ___

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2015-06-12 17:08:56 (0 comments, 1 reshares, 5 +1s)Open 

She truly is our last remaining hope

Well, OK, that's not fair. American presidents can't solve climate change alone. Heck, they're hard-pressed to get significant action through Congress in this country!

So to read this column by +Bill McKibben and trust Hillary will do exactly as he says, and then hope that alone will get the job done, is quite the leap.

Still, Bill got the vision right, and she can get the action right, and that includes using American influence to get others around the world to do what's right.

Will that get the job done? No way to know. The only thing we DO know is that the launch of an Apollo-like, Marshall Plan-like, anti-terrorism-like approach to climate policy domestically and overseas, is the ONLY choice she would have as president to give the U.S. and the world one final hope of avoiding the worst consequences... more »

She truly is our last remaining hope

Well, OK, that's not fair. American presidents can't solve climate change alone. Heck, they're hard-pressed to get significant action through Congress in this country!

So to read this column by +Bill McKibben and trust Hillary will do exactly as he says, and then hope that alone will get the job done, is quite the leap.

Still, Bill got the vision right, and she can get the action right, and that includes using American influence to get others around the world to do what's right.

Will that get the job done? No way to know. The only thing we DO know is that the launch of an Apollo-like, Marshall Plan-like, anti-terrorism-like approach to climate policy domestically and overseas, is the ONLY choice she would have as president to give the U.S. and the world one final hope of avoiding the worst consequences of climate change.

Because the window will close forever in the coming years, so if whoever wins in 2016 doesn't do this, there will be no path left for the next one to thread.

But this is precisely why we citizens, we the people, can't just sit back and leave climate change to the U.N. and the politicians and elected officials of this or ANY country. Because their record is abysmal, and we don't know and can't for a second trust Hillary or anyone in London or Beijing or anywhere to deliver THE solution.

So we have to press on with private-sector and NGO action at the local and grassroots level, with the innovations and the behavior change that truly CAN solve the crisis.

And if we get lucky and our leaders follow our lead and really, truly do implement the laws and policies that accelerate that change and get us to the promised land, behold, children of the Earth. Behold! For ours will be the glory. Ours will be the triumph. Ours will be the new society sure to emerge from the ashes of our own deeds.

Amen to that!


#climatechange   #climate   #globalwarming   #sustainability   #hillaryclinton   #2016elections   #carbon  ___

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2015-06-07 17:20:23 (0 comments, 2 reshares, 4 +1s)Open 

Go, Gina!

Could not have said it better myself.
NO ONE could have said it better "myself"!
A clear exposition of what government can do best to drive climate solutions forward.
Set the right standards.
Focus on the long term.
And get out of the way.


#sustainability   #climate   #climatechange   #globalwarming   #EPA   #GinaMcCarthy  

Go, Gina!

Could not have said it better myself.
NO ONE could have said it better "myself"!
A clear exposition of what government can do best to drive climate solutions forward.
Set the right standards.
Focus on the long term.
And get out of the way.


#sustainability   #climate   #climatechange   #globalwarming   #EPA   #GinaMcCarthy  ___

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2015-06-05 23:30:51 (1 comments, 1 reshares, 4 +1s)Open 

June 18

I'm with +Chris Mooney, the climate editor of the +Washington Post when he says in this article that 2015 is shaping up to be -- finally! -- the Year of Climate. http://www.washingtonpost.com/news/energy-environment/wp/2015/06/05/why-2015-could-be-the-year-that-really-changes-the-climate-debate/

He lists the Pope's upcoming June 18 encyclical on climate change (article link below) as one of the reasons, the others being the Paris #COP21  conference in December and record temperatures.

Of these, I think the encyclical will go down in history as THE 2015 climate event. Paris will be important -- greatest-ever global accord and all -- but it alone will not keep us from surpassing 2C. Those voluntary country commitments will likely not be worth the paper they'll be printed on.

Better than nothing? Of course. Enough to solve the crisis?Not... more »

June 18

I'm with +Chris Mooney, the climate editor of the +Washington Post when he says in this article that 2015 is shaping up to be -- finally! -- the Year of Climate. http://www.washingtonpost.com/news/energy-environment/wp/2015/06/05/why-2015-could-be-the-year-that-really-changes-the-climate-debate/

He lists the Pope's upcoming June 18 encyclical on climate change (article link below) as one of the reasons, the others being the Paris #COP21  conference in December and record temperatures.

Of these, I think the encyclical will go down in history as THE 2015 climate event. Paris will be important -- greatest-ever global accord and all -- but it alone will not keep us from surpassing 2C. Those voluntary country commitments will likely not be worth the paper they'll be printed on.

Better than nothing? Of course. Enough to solve the crisis? Not a chance. Even the event's organizers have admitted as much. http://www.climatecentral.org/news/paris-talks-wont-achieve-2-degree-goal-does-that-matter-18648 

Heck, perhaps nothing will stave off 2C at this late stage. But if there is anything that CAN maybe perhaps pull it off, it is the triggering of a social wave so rapid and massive as to create the final global push required to halt carbon emissions and bring them down at the speed and scale needed to avert the worst climate consequences before it's too late.

In this Dec. 2011 post, I called it The Climate Spring. https://plus.google.com/u/0/+AlexDiaz2030/posts/6e76oyUyrut Studies show how movements suddenly pop and create that one final push into liberation. The Civil Rights struggle in the 1960s. The End of Communism in 1989. The Arab Spring in 2011.

It is the combination of a committed minority, usually 10%-20% of the population, and the point when the volume of their voices becomes so loud, and the justice of their claim becomes so undeniable, that action breaks through a tipping point and speeds to total and unstoppable execution.

Passive believers go from intimidation and inertia to mutual support and emboldened willpower. Suddenly -- at least when it explodes it feels like suddenly -- the minority becomes a raving majority, and the world changes.

I believe we may be about to witness the next such episode. I certainly hope so. The trigger will be June 18, and it won't hurt -- I suppose it is not a coincidence -- that the Pope's circular comes on precisely the day Al Gore will team up with Pharrell Williams to awaken the planet with the 24-hour global Live Earth concert. http://www.liveearth.org/ 

Pope Francis will awaken something else. It is the thoroughly undeniable Moral Argument in favor of the most aggressive and urgent climate action we can possibly muster. His focus is the world's 1.2 billion Catholics, including 77 million in the U.S. and roughly 450 million in Latin America.

But the calling will be inter-faith. EVERY religion will be asked to join. And the argument is strong. If you believe in God, you have an unshakable moral duty to protect his creation. Don't believe God actually created the planet? No problem. Focus on the next part of the argument: God wants you to love and care for one another far more than you may be doing now, ESPECIALLY the most vulnerable . And in a world ravaged by climate change, that includes everyone who suffers the consequences of extreme weather and other climate impacts.

As the latter escalate, so will the urgent need for...your love! The Pope will speak from the perspective of Christian love, and he will ask you to connect and call on the love inspired by whichever spiritual leader or deity suits your particular faith.

The raw significance of this calling, and the reason I see it as a possible -- dare I say likely? -- game-changer, is the fact that 80% of the world's population is religious, according to the most reliable studies. http://www.pewforum.org/2012/12/18/global-religious-landscape-exec/

That's 5.8 billion people. In developing countries and emerging markets -- soon home to most of the world's middle and upper income classes (read: consumption, influence, power, action) -- the percentage is substantially higher!

Influence is driven by inner-circle trust and social position. You follow those you trust, as I wrote here http://greeneconomyproject.blogspot.com/2012/03/landmark-study-shows-way-to-denier.html  Every well-made poll points to strong majorities across countries who are already climate believers, and a small and shrinking minority who are deniers -- except, of course, in weird countries like the U.S., Canada and Australia, where deniers are a sizeable minority, though still a shrinking minority.

But the believer majorities are passive. Deniers have been louder. Inertia has held firm. So when the Pope unleashes and emboldens the faithful in those inner circles and social positions to raise the volume of THEIR voices, to realize they are right AND they are more, and to connect their climate beliefs nonnegotiably and unwaveringly with their faith beliefs -- when all those priests, ministers and rabbis take to the pulpit and the streets and move masses of loyal followers into definitive and decisive action, the inertia and passivity holding believers back will -- let us hope! -- vanish, and a game-changing, planet-saving wave of action will come to rule the day.

Not only does this have all the makings of a Climate Spring, but I trust it will also include something else.

Not even the Pope, and much less those priests, ministers and rabbis, can anticipate whether this revival will keep us from passing 2C. At this point, the carbon already in the atmosphere may suffice to scuttle that plan.

So we may be headed for 3C no matter what the world's faithful do, though their actions will no doubt keep the disaster from becoming even worse.

And that means we will need something else from communities of faith and worship in every corner of the planet. We will need a reawakening of the church-based service and relief charities of centuries past, when government welfare programs did not exist and the only folks offering health, education, housing and other vital services were religious charities.

Check out these two early-2013 posts I wrote when my book was going to be called Green Hope. I have since changed it to The Hypergreen Neighborhood and a focus on local action, but if this Pope-triggered source of hope does materialize, I may just return to the previous focus. https://plus.google.com/u/0/+AlexDiaz2030/posts/g1PHbc1YXDE and https://plus.google.com/u/0/+AlexDiaz2030/posts/9xg67ALkdXc

All told, June 18 promises to be monumental. Truly historic. As with all such moments, they are established as such much later by historians. But for those of us living through it, and for those of you reading this column and now anticipating the moment, we will know.

So let us do something with that knowledge, particularly those of us who ARE faith-driven. Let us be among the ones who take the Moral Argument into our own inner circles. Let's ride the wave set off by the Pope's announcement, join the priests and ministers, lead social organizations, persuade governments and corporations, and do EVERYTHING in our power to make sure the Climate Spring happens. That the silent majority becomes high-volume. That the sustainable life, and LEED buildings and neighborhoods, and all matter of sustainable solutions, become the new normal. At the earliest. With the most accelerated pace of change possible.

I, for one, along with a growing group of leaders and volunteers, am in the midst of an initiative here in Puerto Rico and later elsewhere that can be easily folded into the Climate Spring to add to the acceleration.

It will be an exhilarating ride. Care to join?


#sustainability   #climatechange   #climate   #carbon   #popefrancis   #catholicchurch   #religion   #faith  ___

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2015-06-03 12:07:27 (0 comments, 0 reshares, 1 +1s)Open 

The right adaptation narrative

Commodity prices are rising. Supply chains are being affected. If you don't adapt to intensifying climate risks, YOUR BUSINESS WILL BE HURT.

This story is so right. THAT's the message we must be delivering to business owners, boards and shareholders the world over. Oh sure, +GreenBiz.com conferences and guru books have been saying it for some time. But clearly, the message has not gotten through with the urgency and massive adoption it calls for.

So a new urgency beckons. New ways of getting the message across. As communicators, we MUST get more creative. We must insist on a different narrative.

So much rests on this story, so let's tell it. Differently.


#sustainability   #climatechange   #carbon   #globalwarming   #supplychains   #adaptation  Thanks for the story, +Jessica Cheam 

The right adaptation narrative

Commodity prices are rising. Supply chains are being affected. If you don't adapt to intensifying climate risks, YOUR BUSINESS WILL BE HURT.

This story is so right. THAT's the message we must be delivering to business owners, boards and shareholders the world over. Oh sure, +GreenBiz.com conferences and guru books have been saying it for some time. But clearly, the message has not gotten through with the urgency and massive adoption it calls for.

So a new urgency beckons. New ways of getting the message across. As communicators, we MUST get more creative. We must insist on a different narrative.

So much rests on this story, so let's tell it. Differently.


#sustainability   #climatechange   #carbon   #globalwarming   #supplychains   #adaptation  Thanks for the story, +Jessica Cheam ___

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2015-06-03 03:33:43 (3 comments, 0 reshares, 1 +1s)Open 

Call this a sort of Poynton's place

That's Scott Poynton, founder of The Forest Trust, as told by +Grist in this great piece. Check it out.

At first, it brings you down, when he reveals the fault lines in the green-certification system we've all become so enamored and lulled by. And you wonder whether you'll ever again consume "in peace."

But then he lifts you back up with the alternative.

I won't spoil it. You really should read the article. And then download the free ebook and read THAT.

Truly inspiring. And for brand warriors like +Joel Franqui, real important information for your products and stores.


#sustainability   #climatechange   #sustainablebrands  

Call this a sort of Poynton's place

That's Scott Poynton, founder of The Forest Trust, as told by +Grist in this great piece. Check it out.

At first, it brings you down, when he reveals the fault lines in the green-certification system we've all become so enamored and lulled by. And you wonder whether you'll ever again consume "in peace."

But then he lifts you back up with the alternative.

I won't spoil it. You really should read the article. And then download the free ebook and read THAT.

Truly inspiring. And for brand warriors like +Joel Franqui, real important information for your products and stores.


#sustainability   #climatechange   #sustainablebrands  ___

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2015-05-29 07:01:03 (5 comments, 6 reshares, 19 +1s)Open 

The City of Green Shoulders

"Let's go. The bus arrives in seven minutes."

Wouh. What? Seven minutes? How do you know? Sure it's not eight, or I don't know, five? "I checked the app, dad. That's how I move around."

My daughter and I raced out of Wormhole Coffee Shop and made it to the six corners of North, Damen and Milwaukee right on time. Spot on. Seven minutes.

I was captivated. It was the second day of a two-week visit my wife, son and I made to Chicago to attend Maydi's graduation (shout out to Columbia College Chicago), but for me it became as much a family trip as a fact-finding and relationship-building trip around the sustainability built into this amazing city just in the last seven years.

The ambitious process began in earnest with the 2008 announcement by then Mayor Richard Daley of the... more »

The City of Green Shoulders

"Let's go. The bus arrives in seven minutes."

Wouh. What? Seven minutes? How do you know? Sure it's not eight, or I don't know, five? "I checked the app, dad. That's how I move around."

My daughter and I raced out of Wormhole Coffee Shop and made it to the six corners of North, Damen and Milwaukee right on time. Spot on. Seven minutes.

I was captivated. It was the second day of a two-week visit my wife, son and I made to Chicago to attend Maydi's graduation (shout out to Columbia College Chicago), but for me it became as much a family trip as a fact-finding and relationship-building trip around the sustainability built into this amazing city just in the last seven years.

The ambitious process began in earnest with the 2008 announcement by then Mayor Richard Daley of the city's Climate Action Plan, reported in this +Scientific American story at the time: http://www.scientificamerican.com/article/chicagos-plans-to-go-green/

Chicago had some catching up to do, as other U.S. cities were already underway with their own initiatives. But the Windy City's aggressive push made heads turn nonetheless, given its size and rust-belt reputation.

Three years later, Daley successor and former White House Chief of Staff Rahm Emanuel entered City Hall and broadened the program with Sustainable Chicago 2015, a 24-goal agenda in line to be extended past this year's expiration. See the latest status report here: http://www.cityofchicago.org/content/dam/city/progs/env/SCYear2Report.pdf

The 24 goals are divided into seven categories covering the city's most significant climate and environmental impacts and opportunities: the economy, energy, transportation, water, parks & food, waste, and climate change.

The results are mind-blowing by any account. Chicago now ranks first in the nation in LEED building certifications per-capita, and the Retrofit Chicago initiative has attracted dozens of high-rises downtown and slashed their energy bills by 7% since 2012.

"LEED is now a default mode," Brian Imus, +USGBC (U.S. Green Building Council) Illinois director, told me in his office -- so much so, in fact, that "we're now evaluating our role going forward." Imagine that.

Neighborhoods have been integrated big time. Data is now public on energy use at every neighborhood in this city of neighborhoods. The Retrofit Chicago Residential Partnership, Solar Chicago, and the Chicago Neighborhood Energy Challenge drew thousands more homes than anticipated.

The Challenge has thus far reduced energy costs by 20% across Logan Square and Humboldt Park, the area where I lived for much of the 70s and 80s.

Density, central to any sustainable urbanism design, had accelerated prior to Daley's 2008 climate-action launch, thanks to the redevelopment of numerous communities. Wicker Park, down Division and North avenues from Humboldt, was no-man's land when I biked and rode the bus to Holy Trinity High School and later DePaul University. Today, it is chic-ville, home to the Wormhole, Filter Coffee Lounge (pictured) and dozens of the coolest spots you will find in any city. The DePaul district around Fullerton, Lincoln and Clark, and many others, have undergone a similar transformation.

The green thing is taking them all to new heights. Transportation is a major driver. Apps, like that used by Maydi, are featured on the Transit Chicago website: http://www.transitchicago.com/apps/ -- a major reason for the double-digit hike in mass-transit ridership under Sustainable Chicago 2015.

When you're not moving around in trains and buses, you're likely doing it on a bike -- weather permitting -- thanks to Divvy, a ride-sharing service of the city that in just the last two years has placed 300 stations and 3,000 bikes in neighborhoods throughout Chicagoland.

To drive you even further into biking, the city has created more than 65 miles of new bike lanes, part of a goal to reach 100 by year-end. If you must still use a car, Zip Car and other vehicle-sharing firms have added hundreds of cars to their fleets, and charging stations are being installed everywhere to encourage the purchase of EVs and plug-in hybrids.

So successful have these neighborhood and retrofit wins been -- along with the city's other green initiatives -- that companies expanding in and relocating to Chicago are increasingly opting to set up at or near downtown and the inner city, according to Tom Bartkoski of World Business Chicago, the public-private partnership in charge of promoting the city for business development. I paid him a visit to discover what Chicago is doing right on that front.

"That's where the talent is at and wants to live. It's part of the funky culture that has emerged in these neighborhoods, so the companies are following along," he said.

Speaking of WBC's efforts to attract firms, cleantech is one of the priority target industries. My trip coincided with this year's Clean Innovation Bridge, a city and WBC initiative run by Chicago-based Clean Energy Trust (CET) to matchmake cleantech entrepreneurs and start-ups with capital and corporate partners.

The Bridge is part of a broader push to make Chicago a global leader in cleantech innovation, a mission that also includes initiatives by the University of Chicago, the Illinois Institute of Technology, Energy Foundry and other organizations.

"Cleantech is a priority for us," WBC President & CEO Jeff Malehorn told the audience, a point he made clear when he was introduced to me a few minutes prior by the CET's energetic CEO, Amy Francetic.

"Our goal is for these entrepreneurs to come in search of capital and partners and set up their global hubs right here in Chicago," Deputy Mayor Steve Koch also told the audience.

Yes, along with companies from every other industry moving to the city. It's hard to pinpoint the precise weight Chicago's neighborhood and green improvements represent in these corporate relocation decisions -- the main appeal is the talent itself, plus location and industry ecosystems -- but the correlation is at the very least intriguing: Chicago has now ranked two years straight as the #1 corporate relocation city in America by Site Selection magazine, comfortably ahead of second-place Houston. See the coverage here http://www.siteselection.com/issues/2015/mar/top-metros.cfm and here http://www.siteselection.com/issues/2014/mar/metros.cfm 

The vibrancy of those neighborhoods, the transportation options, the lower energy bills -- I don't know about you, but it seems to me like a clear no-brainer. If you're looking for talent, relocate to a city giving that talent the lifestyle choices they want, and the convenience and lower cost offered by sustainability are proving decisive in keeping those knowledge workers happy. Certainly in Chicago.

It's one of the reasons I was so looking forward to our May 13-25 trip, because back home in Puerto Rico, where I've lived since 1988, I'm leading a neighborhood-based initiative called Footprint Zero -- under the auspices of the local USGBC Chapter http://www.usgbc-uscaribbean.org/ -- to get the Caribbean island and U.S. territory on the climate warpath so many other visionary cities, states and countries have already joined.

We're in the planning and design stage, which is why I visited Karen Weigert at City Hall and was thrilled when she agreed to become a sort of mentor. She's the city's Chief Sustainability Officer, and her 2015-and-beyond plan is already textbook for us.

So are Living Cities and Sustainable Urbanism, the first co-authored and the second fully authored by the dean of the field in America, pioneer of the USGBC's LEED for Neighborhoods standard we're using as the centerpiece of Footprint Zero, and a demigod at the +Congress for the New Urbanism. I met Doug Farr at his downtown office, not far from CNU's, and received some kind words and key advice on the initiative. We're honored to have him on board.

We're also honored to have partnered with Aleen Bayard, CEO of Footprint Partners http://www.footprintpartners.net/ -- the name similarity is purely coincidental. I reached out prior to the trip, and she bent over backwards to offer priceless advice and arrange meetings, including Weigert's, with the help of JLL's Robert Best.

We're doing this in Puerto Rico, as is Chicago and every other urban area, because cities matter. They matter to the climate struggle perhaps more than any other single source of emissions and resource depletion, since about 80% of all carbon hails from the world's cities.

The critical contribution Chicago is making, and we hope Puerto Rico will make, is speed. Raw speed. Radical urgency. Big ambition. At the +WeMeanBusiness Coalition, they're calling it the Breakthrough Challenge, a phrase coined by sustainability extraordinaire +John Elkington in his co-authored book by the same name: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118539699.html 

The thinking is simple: despite everything done on sustainability to date, all the renewables and corporate platforms, all the transit apps and neighborhood redevelopments, emissions are still rising. So given the little time we have left before the worst of climate change becomes irreversible and reversing course becomes impossible, we must abandon green-business-as-usual and adopt bold, breakthrough climate action.

That means accelerating solutions, including everything being done now and then some, at unprecedented speed and scale in cities everywhere. In my own book-in-progress, I call it hypergreening: http://www.slideshare.net/alexfdiaz/the-hypergreen-neighborhood 

It is precisely why we wish to set up what Aleen calls an EcoSister City relationship with my former home town -- because if we can inspire others to move at the utmost speed and scale, just like Chicago is inspiring us, we may give ourselves a fighting chance at saving the planet from climate catastrophe, and in the process, reward ourselves and future generations with urban spaces and choices far more livable and uplifting than today's.

Indeed, it is the ONLY chance we have as a human race. We HAVE to get cities right, and that means getting neighborhoods right, since the former is merely a collection of the latter. Where people want to live. Where we want companies to set up shop.

What about you and your city? Are you engaged? How is your neighborhood doing?

#climatechange   #carbon   #sustainability   #globalwarming   #Chicago   #PuertoRico   #sustainablecities  ___

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2015-05-17 17:16:47 (0 comments, 3 reshares, 6 +1s)Open 

So how do we feel about this?

At some point, we have to read and reread this article, this mother of all messages, and answer that question. How DO we feel about this?

Because the author is so right. Everything we know about human beings suggests we as a people will not take the steps needed to escape catastrophe, which is due to begin in earnest near mid-century and escalate to uninhabitable degrees by century's end.

It is, as the article posits, POSSIBLE to fall short of 2C, but only if we act in such a manner and change behavior at such speed and scale as has NEVER occurred in human history.

The thing is, that is not to say it can't happen this one first time. There is a first time for everything, we're told since we're five. Everything is possible if you put your mind to it. The ultimate resource is human ingenuity. Etc., etc. Yes, we... more »

So how do we feel about this?

At some point, we have to read and reread this article, this mother of all messages, and answer that question. How DO we feel about this?

Because the author is so right. Everything we know about human beings suggests we as a people will not take the steps needed to escape catastrophe, which is due to begin in earnest near mid-century and escalate to uninhabitable degrees by century's end.

It is, as the article posits, POSSIBLE to fall short of 2C, but only if we act in such a manner and change behavior at such speed and scale as has NEVER occurred in human history.

The thing is, that is not to say it can't happen this one first time. There is a first time for everything, we're told since we're five. Everything is possible if you put your mind to it. The ultimate resource is human ingenuity. Etc., etc. Yes, we know. And in this instance, we already have the means to avoid 2C. If we put our minds to it, technically we CAN get it done.

So the challenge is to turn technical possibility into historic, unprecedented reality. Is there still hope? Of course. We just have to move like never before.

I'm in. Are you?

Let's do this.

#climatechange   #climate   #sustainability   #globalwarming   #carbon  ___

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2015-05-01 21:08:57 (6 comments, 1 reshares, 4 +1s)Open 

The only question now is: How FAST!

How fast can this scale. How fast can we roll it out to homes and buildings everywhere. And I mean EVERYWHERE, because that's where it's needed. In every corner of the planet.

Check out the Powerwall here: http://www.teslamotors.com/powerwall

#carbon   #climate   #climatechange   #sustainability   #energy   #energyefficiency  

The only question now is: How FAST!

How fast can this scale. How fast can we roll it out to homes and buildings everywhere. And I mean EVERYWHERE, because that's where it's needed. In every corner of the planet.

Check out the Powerwall here: http://www.teslamotors.com/powerwall

#carbon   #climate   #climatechange   #sustainability   #energy   #energyefficiency  ___

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2015-03-16 13:23:16 (1 comments, 2 reshares, 6 +1s)Open 

Great news. Now we wait. And act.

Yes, it is the best of news, for energy-related emissions to have stabilized in a year (2014) of global growth. So the rush to efficiency and renewables is working.

Or is it? It is certainly part of the explanation, but we have to wait for a more complete picture. First, the mid-year revision of this data. Second, further signposts that will tell us if this is a one-year phenom or the start of a long-term planet-saving trend.

Were it to be the latter, it would mean we're off to the races. This just covers energy-related emissions. There are others, of course, plus biodiversity data. But clearly, to go from a 5% rise in emissions to a flattening of the curve not only reaffirms that we're taking positive steps, but emboldens those and many other steps.

More importantly, it tells those who may be standing on the... more »

Great news. Now we wait. And act.

Yes, it is the best of news, for energy-related emissions to have stabilized in a year (2014) of global growth. So the rush to efficiency and renewables is working.

Or is it? It is certainly part of the explanation, but we have to wait for a more complete picture. First, the mid-year revision of this data. Second, further signposts that will tell us if this is a one-year phenom or the start of a long-term planet-saving trend.

Were it to be the latter, it would mean we're off to the races. This just covers energy-related emissions. There are others, of course, plus biodiversity data. But clearly, to go from a 5% rise in emissions to a flattening of the curve not only reaffirms that we're taking positive steps, but emboldens those and many other steps.

More importantly, it tells those who may be standing on the sidelines unsure what to make of climate change that they, too, can contribute if they choose to get in on the act.

And then progress can become exponential. Maybe, just maybe, the action curve will then pass the much-awaited tipping point, the point beyond which action becomes a force so powerful and widespread that it overwhelms the most persistent effort to deny or block, and converts the most passive citizen, company and government into an agent of change.

Because we must never rest on our laurels. Stabilization is but the first step in a multi-decade march to save the planet. To halt the rise of emissions does not mean we've STOPPED emissions. We're still emitting at climate-busting levels. The longer-term and frankly far more daunting challenge is to REDUCE emissions -- by 5%-10% per year for the next 30-40 years.

And for that, it won't be enough for the remaining 500-or-so gigaton carbon budget to remain buried underground. We must convert the world's systems and lifestyles with unprecedented depth, commitment and urgency.

For that to happen, the world's New Climate Economy must be turbo charged. Climate-saving policies, suppliers, brands and deals of all kinds MUST become the order of the day, the headline grabbers in CNN and the Wall Street Journal -- the business that transforms every corner of the planet.

Everyone's celebrating that we may have halted emissions while continuing to grow our economies. The far bigger question, for which we have yet no clear answer, is whether we can sustain growth and development while slashing emissions that dramatically for such an extended period of time.

For if we don't, were we to fail THAT challenge, today's stabilization news will be but a positive footnote in an otherwise nasty story.

#climate   #climatechange   #sustainability   #globalwarming   #carbon  ___

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2015-02-21 14:15:47 (0 comments, 5 reshares, 4 +1s)Open 

Nice short case study

Pass it on: how one scientist went from denial to belief.

Nice short case study

Pass it on: how one scientist went from denial to belief.___

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2015-02-09 18:42:00 (1 comments, 2 reshares, 2 +1s)Open 

Let's break through

Last week's relaunch of The B Team http://bteam.org/ offers the world a uniquely compelling proposition. Can we take the group's focus on big business and turn it into a powerful movement to finally and massively convert small and midsize companies (SMCs) to sustainability? And cities? And districts within cities?

Most of the action on green has thus far been taken by large enterprises and certain state, city and national governments. Largely absent has been the segment that easily represents the bulk of most local economies around the world, as this recent +The Guardian article attests:
http://www.theguardian.com/sustainable-business/2014/nov/04/small-business-smes-sustainable-economic-growth

Tragically, for all their noise, neither large companies nor governments are yet breaking through to the degree of ambition desperately... more »

Let's break through

Last week's relaunch of The B Team http://bteam.org/ offers the world a uniquely compelling proposition. Can we take the group's focus on big business and turn it into a powerful movement to finally and massively convert small and midsize companies (SMCs) to sustainability? And cities? And districts within cities?

Most of the action on green has thus far been taken by large enterprises and certain state, city and national governments. Largely absent has been the segment that easily represents the bulk of most local economies around the world, as this recent +The Guardian article attests:
http://www.theguardian.com/sustainable-business/2014/nov/04/small-business-smes-sustainable-economic-growth

Tragically, for all their noise, neither large companies nor governments are yet breaking through to the degree of ambition desperately needed to save humanity from 4C-6C by century's end. And if #LimaCOP20  is any indication -- and it most certainly is! -- we KNOW #ParisCOP21  will keep us horribly short. To most, Paris has become THE hope for mankind, and any gain achieved there in December will be welcome news, not the least because it will likely spark hopeful action on multiple fronts. But let's not kid ourselves; COP21 will NOT get the job done. It alone will not avert 2C.

So SMC conversion is a front we simply cannot afford to leave out of the equation. We don't stand a prayer of SOLVING the crisis without SMCs, and I have yet to see a concerted effort to bring SMC change agents in at the speed and global scale needed.

That's where I see the grand potential of The B Team and its 10-point Plan B. Plan A, say the group's founders, is green-business-as-usual. The "B" in its Plan, by contrast, is for Breakthrough, the group having adopted the Breakthrough Capitalism agenda of one of its original mentors and founders, +John Elkington, known widely as one of the movement's elders and pioneers and today the Executive Chairman of the London-based firm, Volans, that delivers Breakthrough as a service: http://www.breakthroughcapitalism.com/

Volans caters to big business, though the Breakthrough agenda it and The B Team promote is easily adoptable by any visionary SMC. Volans even holds Breakthrough labs and events for cities, something we can presumably expect Team B to get into, as well.

One thing is certain: the Breakthrough agenda is THE agenda for a future free of devastating climate change and resource depletion, particularly when combined with the New Climate Economy launched by the Global Commission last summer http://newclimateeconomy.report/  

Breakthrough is about about catapulting to a whole new level of sustainability, one driven by profound internal and societal systems change to achieve zero impact.

Elkington is the first to say that the number of large companies and cities today that fully get Breakthrough and are implementing it effectively can hardly be counted with one hand. And he is also the first to say we have just now begun what is likely the final decade we have, 2015-2025, to get EVERYONE on Breakthrough mode, or else.

Three years ago, I wrote this G+ post where he asserted 2012-2022 as the decade we couldn't get wrong:
https://plus.google.com/118018939924152190745/posts/f75W5Ef4dRy

I don't know how much longer we have to keep moving the Decisive Decade Goalpost, but the science is clearly telling us he may very well be right this time around. The remaining carbon budget will be history, and we with it, unless we move at Breakthrough speed NOW, so that we may get to Zero and become contagious change agents by 2025. The idea is not to WAIT until 2025, but rather to act TODAY so we can save this thing between now and then.

What I love about Team B is that its leaders have issued an open invitation to ANY company that wants to join, embrace the 10-point Plan B, move toward Breakthrough and become the cutting-edge leaders of tomorrow. To stretch our goals and become Breakthrough Companies, as it were.

That includes SMCs, and so exciting do I find these possibilities that I've decided to incorporate Plan B into my own work agenda, essentially to extend the invitation to as many SMCs, districts and cities as I can reach in NorAm and LatAm, the region I can more easily cover. I encourage ALL of you to do the same wherever you are.

In the case of SMCs, stretch goals can coalesce around three basket categories: 1) Operations, particularly culture and radical resource efficiency to get to Zero impact -- in carbon, water, waste, forests, species, oceans, minerals and the like -- 2) Revenues, which entails turning their green products and brands into market disruptors -- insurgents that dethrone unsustainable incumbents in every corner of the planet -- and 3) Social, or going significantly beyond operations and collaborating with every possible stakeholder to move the rest of society toward Breakthrough.

As Unilever CEO and B Team leader Paul Polman (pictured) has become fond of saying, no business can succeed if society fails, and we have to agree with him when he says society WILL fail if we don't take this battle to a whole new level. It behooves everyone, including the world's SMCs.

This is an opportunity to, as Elkington says, help others achieve the far higher FQ we collectively need to save the planet. That's short for Future Quotient. There is IQ (rational and intellectual intelligence), EQ (emotional intelligence) and now FQ: 
http://futurequotient.tumblr.com/report/

Unless we move toward Breakthrough FQ and adopt this new way of looking at businesses, neighborhoods and cities, I fear we will remain stuck in a less evolved (not to say outright dumb, clearly not very intelligent) understanding of what it takes for our companies and species to survive and thrive in the decades to come.

So what do you say? The scale of change is monumental, and we have zero time to waste. Find your place in this space, and let's get going.

#climatechange   #climate   #carbon   #greeneconomy   #globalwarming   #sustainability  ___

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2015-01-17 15:46:52 (0 comments, 3 reshares, 7 +1s)Open 

Don't forget the other side of the coin

With so much attention going to carbon emissions and energy as focal points in the struggle against climate change, we mustn't take our eyes and minds off the equally important battle to save the world's resources and biodiversity.

As this fantastic summary-article says, resource preservation and regeneration are vital solutions to avert climate change, but they're life-critical in their own right:
http://www.huffingtonpost.com/vance-g-martin/a-wild-answer-to-climate-_b_6459012.html

Reminds me of my dear friend Pablo Cruz (pictured), the longtime director of the U.S. Forest Service in the U.S. territory of Puerto Rico and chief protector of the El Yunque Rainforest on the island.

His calling in life has become to keep urban pressures from harming the forest more than they already have. His fine... more »

Don't forget the other side of the coin

With so much attention going to carbon emissions and energy as focal points in the struggle against climate change, we mustn't take our eyes and minds off the equally important battle to save the world's resources and biodiversity.

As this fantastic summary-article says, resource preservation and regeneration are vital solutions to avert climate change, but they're life-critical in their own right:
http://www.huffingtonpost.com/vance-g-martin/a-wild-answer-to-climate-_b_6459012.html

Reminds me of my dear friend Pablo Cruz (pictured), the longtime director of the U.S. Forest Service in the U.S. territory of Puerto Rico and chief protector of the El Yunque Rainforest on the island.

His calling in life has become to keep urban pressures from harming the forest more than they already have. His fine team of biologists continually documents the rich biodiversity alive in this amazing habitat and don't tire of educating anyone who will listen on the deep value these resources bring to our lives.

The same can be said of everyone with a similar calling in forests everywhere. And oceans, rivers, lakes and all nature parks and wilderness areas.

The challenge posed by the article has indeed become the next frontier in our crusade to save them all, and with them save humanity, as the author makes clear:

"How do we make this reality understandable, accessible and cool? We have a plethora of conservation organizations, institutes, think tanks, and agencies. They are necessary, but they mostly deal in science and policy, and their jargon is as opaque as carbon gas and methane are invisible. Science and policy are important, but they are tools. What we need is a new kind of vector, a bridge from ideas to inspiration and action."

Culture must be part of this new vector, say the authors and Wild Foundation leaders. So must marketing and the game-changing work communicators can do to trigger this bridge.

The challenge is out. We only have 10-15 years to turn this around, or else. There is zero time to waste.

Marketers and artists of the world, UNITE!!

#climate   #climatechange   #globalwarming   #naturalresources   #sustainability   #greenmarketing   ___

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2015-01-17 15:08:16 (2 comments, 3 reshares, 2 +1s)Open 

Rather limited vision, don't you think?

Activism is good. Always has been. Lots of wins through the centuries. Today's climate activism is no exception.

But as I read leading activists outline their 2015 priorities in this story, I can't help but think how limited the entire concept of activism has become, or perhaps has always been. This variety is synonymous with protest and combativeness: the folks who block coal plants and neighborhood fracking, or lobby lawmakers and lead voter registration drives to knock out the rascals, or as has suddenly become fashionable, recruit diverse communities to join these and other such efforts.

Again, absolutely nothing wrong with that. I've joined many a protest and combative effort over the years myself. Those trenches are vital to achieve the objectives we all share.

There are other trenches, though,... more »

Rather limited vision, don't you think?

Activism is good. Always has been. Lots of wins through the centuries. Today's climate activism is no exception.

But as I read leading activists outline their 2015 priorities in this story, I can't help but think how limited the entire concept of activism has become, or perhaps has always been. This variety is synonymous with protest and combativeness: the folks who block coal plants and neighborhood fracking, or lobby lawmakers and lead voter registration drives to knock out the rascals, or as has suddenly become fashionable, recruit diverse communities to join these and other such efforts.

Again, absolutely nothing wrong with that. I've joined many a protest and combative effort over the years myself. Those trenches are vital to achieve the objectives we all share.

There are other trenches, though, that can just as well be labeled activism: the mid-level manager or high-level board member at some company fighting the good fight from within, or the teacher trying hard to persuade the curriculum board to teach climate science, or the friend who talks his/her buddies into changing their behavior, and let's not forget the army of greenpreneurs, marketers and consultants who change behavior through the sustainable products and services they market and sell.

They're all "active" as well. They're just not protesting or adopting a combative approach, but rather a collaborative one driven by persuasion, marketing and softer, friendly brands of pressure.

To all of you on those fronts, consider yourselves activists, too. We're all part of the exact same team, only focused as we should be on different priorities. News media being what it is, the protesters capture the most attention. So perhaps those activists, the ones addressed in this article, should be called combatives and the other activists called persuaders.

Is this a fruitless game of semantics? I don't think so. Semantics are important. They play on the mind and can help motivate and unite. Words are powerful. As is activism.

In all of its varieties.

#climate   #climatechange   #sustainability   #globalwarming  ___

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2015-01-03 18:23:43 (5 comments, 0 reshares, 7 +1s)Open 

"It's becoming part of the consciousness"

Fascinating and accurate cultural take on what's happening here. People are beginning to realize, if still mostly subconsciously, that humanity is in deep trouble if we don't wake up and move quickly.

#climate   #climatechange   #globalwarming   #sustainability   #carbon

"It's becoming part of the consciousness"

Fascinating and accurate cultural take on what's happening here. People are beginning to realize, if still mostly subconsciously, that humanity is in deep trouble if we don't wake up and move quickly.

#climate   #climatechange   #globalwarming   #sustainability   #carbon___

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2014-12-17 18:27:06 (5 comments, 1 reshares, 39 +1s)Open 

It's about time!

As the President said today, this is the right thing to do.

Hail to the Pope!

#Cuba   #Pope   #Obama  

It's about time!

As the President said today, this is the right thing to do.

Hail to the Pope!

#Cuba   #Pope   #Obama  ___

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2014-12-15 14:55:11 (0 comments, 0 reshares, 3 +1s)Open 

Pressure? Yes, but of another kind.

Of everything written on the outcome of Lima COP-20, this one is perhaps the clearest and most succinct.

Read it?

OK, here's the real deal. This peer pressure won't work, the name-and-shame montage under the elegant sounding Intended Nationally Determined Contributions (INDC). Recall the name. We'll certainly be hearing it a lot. It is the world's new climate-change framework, sure to become a more formal agreement a year from now in Paris.

For all the reasons stated in the article, though, it won't get the job done. We're so deep in this hole that it requires far greater ambition and a structure with teeth. But then again, we've known that for some time now. We've known they wouldn't and won't be up to the task. And we know why.

We also know the rest of us can't... more »

Pressure? Yes, but of another kind.

Of everything written on the outcome of Lima COP-20, this one is perhaps the clearest and most succinct.

Read it?

OK, here's the real deal. This peer pressure won't work, the name-and-shame montage under the elegant sounding Intended Nationally Determined Contributions (INDC). Recall the name. We'll certainly be hearing it a lot. It is the world's new climate-change framework, sure to become a more formal agreement a year from now in Paris.

For all the reasons stated in the article, though, it won't get the job done. We're so deep in this hole that it requires far greater ambition and a structure with teeth. But then again, we've known that for some time now. We've known they wouldn't and won't be up to the task. And we know why.

We also know the rest of us can't simply leave it up to them. We MUST move on our own fronts, as so many already are, and that includes another brand of pressure altogether.

You know what surface tension is, the molecular pressure that keeps an item attached to a surface. The classic example is a drop of water on top of a table. As the table is tilted, the drop hangs on for dear life, not yet rolling down, until the tilt becomes too slanted and the molecules can no longer adhere. The drop then rolls down. Rapidly.

We're currently witnessing the exact same thing in the world's climate crisis. The people are tilting the table. Pressure is building from below. The powers that be are resisting and trying hard to hold on. But it's only a matter of time, only a matter of how quickly we can create a slope steep enough to loosen and break their grip.

And then their emissions will tumble like the falling drop. Rapidly. Suddenly. A social tipping point will be upon us, and today's majority opinion in favor of climate action -- at home, at work and in government -- will finally become voter pressure for the laws we've been waiting for, consumer pressure for sustainable brands to become bestselling goods and services, and peer pressure amongst ourselves to spread the magic of a simpler, low-carbon lifestyle.

THAT's the pressure that will solve climate change, provided we'll still be on time. If the INDC is all our leaders can do, well that will be all they can do. The rest is up to us.

The rest is up to YOU.

#climatechange   #LimaCOP20   #sustainability   #globalwarming   #carbon  ___

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2014-12-13 12:41:34 (0 comments, 0 reshares, 2 +1s)Open 

La voluntad de ser líder

COP20 volvió a decepcionar, como todas estas conferencias climáticas suelen hacer. La utilidad del proceso se ha reducido al margen de las cosas, ante la urgencia abrumadora de la crisis que nuestros líderes no tienen la capacidad de enfrentar como adultos, precisamente el llamado que hace este caballero en un pasillo en Lima (foto).

Dicho eso, hay que admitir a la vez que esto no es nada fácil. Basta con mirar el ejemplo de nuestros países latinoamericanos, tal como destaca el reportaje abajo de +The Guardian. El Brasil de Lula logró unos avances que Dilma ahora retrocede, pero ella entonces encamina unos acuerdos prometedores. El grupo de los seis países que forman AILAC mostraron en Lima el liderato que todos esperábamos, pero algunos de ellos, particularmente el país sede del Perú, traicionan en sus propias políticas nacionales.
Es así en... more »

La voluntad de ser líder

COP20 volvió a decepcionar, como todas estas conferencias climáticas suelen hacer. La utilidad del proceso se ha reducido al margen de las cosas, ante la urgencia abrumadora de la crisis que nuestros líderes no tienen la capacidad de enfrentar como adultos, precisamente el llamado que hace este caballero en un pasillo en Lima (foto).

Dicho eso, hay que admitir a la vez que esto no es nada fácil. Basta con mirar el ejemplo de nuestros países latinoamericanos, tal como destaca el reportaje abajo de +The Guardian. El Brasil de Lula logró unos avances que Dilma ahora retrocede, pero ella entonces encamina unos acuerdos prometedores. El grupo de los seis países que forman AILAC mostraron en Lima el liderato que todos esperábamos, pero algunos de ellos, particularmente el país sede del Perú, traicionan en sus propias políticas nacionales.

Es así en el resto del planeta, con políticos, empresarios y hasta las mismas ONGs que pretenden ser más rectas. La hipocresía se ha convertido en parte de la lucha -- algo irónico, como una comedia trágica de Shakespeare, llena de personajes muy complicados.

Pero dentro de todo, vale destacar el nuevo liderato, las nuevas voces de acción y esperanza, que podemos ver en América Latina. AILAC tendrá sus contradicciones, pero es sin equivocación un esfuerzo genuino de girar la marcha hacia una dirección más refrescante y efectiva. Brasil y México, los dos colosos de la región, empujan a las grandes potencias a moverse más de lo que de otra forma harían. Costa Rica es...pues Costa Rica, el gran ejemplo. Uruguay y Colombia emergen con movimientos importantísimos.

Nuestras empresas se unen, también, aunque hay que decir que no tanto como reclama el momento. Esta es hoy la gran oportunidad que tienen ellas y que tenemos los que podemos influir sobre ellas.

Precisamente por las paradojas inherentes al proceso de gobernar y de acordar pactos globales, ya no podemos contar con los políticos para imponer soluciones desde arriba. La UNICA esperanza ahora son las empresas y su capacidad de innovar y llevar al mercado a gran escala las marcas y soluciones que reduzcan dramáticamente la huella de carbono de todo comprador de esos bienes y servicios, sean ellos consumidores particulares, las mismas empresas en sus gestiones de compra y suministro, los gobiernos y otras instituciones.

Hablamos de soluciones energéticas renovables, abastos y eficiencias de agua, transporte urbano, edificios verdes, agricultura orgánica de alto rendimiento, todo tipo de producto de consumo: jabón y detergente, electrónicos y juguetería, ropa y accesorios, muebles y decorativos -- en fin, TODO, tanto el producto final como el ciclo de producción completo y el comercio justo y circular que lo trae al mercado, así como la promoción de una vida muchísimo más sencilla, solidaria y en comunidad que precisa de MENOS cosas materiales para ser feliz. Ayer mismo publiqué aquí un post sobre las soluciones de vanguardia que recopila y presenta la organización Sustania: http://www.sustainia.me/

Repito: ESTA es nuestra gran oportunidad y el momento es AHORA. La providencia magnífica que tenemos es que esta nueva forma de producir, consumir y vivir es absolutamente SUPERIOR a la presente y totalmente consistente con el objetivo de reducir la pobreza en nuestros pueblos.

La sostenibilidad ahorra dinero, mejora la salud y nos colma de grandes conveniencias cotidianas. Las empresas por su parte se abren al crecimiento fantástico de estos bienes y servicios verdes en un mercado globalizado que superará los 10 billones de consumidores. La oportunidad es histórica, verdaderamente sin precedente.

La única pregunta es: ¿Quiénes serán las empresas líderes? ¿Quiénes harán las apuestas e inversiones en esta nueva economía? ¿Quiénes tendrán la visión y la voluntad?

La Comisión Global que preside Felipe Calderón lanzó el reto en agosto, mediante el estudio y plan de acción llamado The New Climate Economy http://newclimateeconomy.report/ que nos presenta las oportunidades con una claridad esperanzadora. Debe ser documento de trabajo de toda junta directiva en América Latina y toda región del planeta. No cubre todas las áreas, pero es un comienzo estupendo.

Nadie sabe si lo vamos a lograr a tiempo, porque tiempo no queda mucho. Lo que sí sabemos es que no lo vamos a lograr si no nos movemos con el más alto sentido de inteligencia y URGENCIA. Sí sabemos que no lo vamos a lograr si esperamos que lo hagan los políticos. Por lo tanto, sí sabemos que la única forma de lograrlo es esta Nueva Economía y que ella está enteramente en NUESTRAS manos, no la de los gobernantes.

Está en nuestros productos, marcas y soluciones, en la forma de producirlas y distribuirlas, en cuán asertivamente convenzamos a nuestros públicos a que las compren y cambien su conducta, desplegando las más avanzadas tendencias de comunicación y los más amplios e inspiradores movimientos e iniciativas de comunidad y solidaridad.

Ese es nuestro desafío, mis amigos. Vamos. Let's do it!!!!!

#sostenibilidad   #sustentabilidad   #cambioclimatico   #sustania    #LimaCOP20   #sustainability   #globalwarming   #energiaverde  ___

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2014-12-13 04:20:05 (0 comments, 0 reshares, 3 +1s)Open 

We are all Sustainians

Solutions, solutions, solutions. Think tank Sustainia is looking for every sound sustainability solution from anywhere in the world that can help accelerate the way out of climate change. Visit http://www.sustainia.me/collaborate/ to pitch in.

It's one of the most exciting initiatives going on today, as it presents solutions as a destination, the world we want, the cities, homes, food, health, education and companies we want.

Sustainians of the world: unite!

#sustainia   #sustainability   #climatechange   #globalwarming  

We are all Sustainians

Solutions, solutions, solutions. Think tank Sustainia is looking for every sound sustainability solution from anywhere in the world that can help accelerate the way out of climate change. Visit http://www.sustainia.me/collaborate/ to pitch in.

It's one of the most exciting initiatives going on today, as it presents solutions as a destination, the world we want, the cities, homes, food, health, education and companies we want.

Sustainians of the world: unite!

#sustainia   #sustainability   #climatechange   #globalwarming  ___

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2014-12-10 22:26:16 (0 comments, 1 reshares, 3 +1s)Open 

For Mujica and Uruguay, only the beginning

Or so I hope. Or so we should ALL hope. Jose Mujica leaves the presidency of Uruguay next March -- term limits kept him from what would have been a sure reelection -- but he musn't be allowed to leave our hearts and minds.

That's because more than ANY other national leader in the world today, Mujica represents not just what every other leader should be in outlook and outcomes, but what every citizen of the world should be in terms of our approach to climate change and the future that awaits our children.

I wrote about him and his path to climate sanity in this Oct. 2012 post following his speech at the Rio+20 UN climate conference:
https://plus.google.com/118018939924152190745/posts/Z63jgH4Ha7h

And here he is in the link below in what should go down as one of the greatest and most visionary speeches of... more »

For Mujica and Uruguay, only the beginning

Or so I hope. Or so we should ALL hope. Jose Mujica leaves the presidency of Uruguay next March -- term limits kept him from what would have been a sure reelection -- but he musn't be allowed to leave our hearts and minds.

That's because more than ANY other national leader in the world today, Mujica represents not just what every other leader should be in outlook and outcomes, but what every citizen of the world should be in terms of our approach to climate change and the future that awaits our children.

I wrote about him and his path to climate sanity in this Oct. 2012 post following his speech at the Rio+20 UN climate conference:
https://plus.google.com/118018939924152190745/posts/Z63jgH4Ha7h

And here he is in the link below in what should go down as one of the greatest and most visionary speeches of our time, of this unique and epochal time in human history, delivered at the 2013 UN General Assembly. If Spanish is not your thing, here it is with the English interpretation: http://youtu.be/mw-9XvcoHXo

Mujica lays out in no uncertain terms the daunting conundrum we face. The future holds fantastic potential in new discoveries and social justice, but we won't get there from here unless we solve the climate crisis, which will be excruciatingly difficult unless we reach the needed global consensus and agreements, which in turn will be nearly impossible without a transformation of the human heart.

It is the latter that holds the key, he insists, because if humanity has been unable thus far to strike a climate agreement, it is largely due to what he calls prehistoric attitudes and divisions that keep us from the degree of solidarity and collaboration that is needed. "Our biggest challenge, therefore, is cultural and political." And we all know how long that change can take! We're seeing those attitudes and divisions once again this week in Lima.

It's as if Mujica had anticipated the barrage of recent articles pointing to the wrenching technical challenges ahead in avoiding 2C and falling short of the world's remaining 500 gigaton carbon budget in the next 10-15 years. That is, if the challenge of the heart is a prerequisite to solving the challenge of carbon and biodiversity, we should be getting ready for a wild ride, indeed.

Role for Uruguay

But here's what I'm left wondering after seeing this 2013 speech and others by Mujica. Go through them on +YouTube. Developing countries, he says, must not consume at developed-country levels, and developed-country consumers must bring their own levels to within the planet's limits. He presents Uruguay as an example of a country that is happy with its own level -- a country, BTW, +The Economist named Country of the Year last year. No small feat.

This is a huge point, the equity issue in today's climate debate. How does an emerging market fight poverty without ruining the planet for everyone, including themselves? Should developed economies, then, which caused this whole carbon mess in the first place, reduce their consumption and emissions to make room for the growth of poor countries, since there isn't enough of a carbon budget left for everyone to grow as usual?

We can be fairly confident folks in developed countries will resist that. They won't want to give up their lifestyles, at least not in the next decade or so it will take to consume the remaining 500 GT budget. And we can be just as confident most emerging-market consumers will continue to fight for their fair share.

Problem is, we can't all have our cake. Growth-as-usual at that scale is simply not viable. The world, therefore, needs a model of growth unusual, a country that shows us HOW to grow and reduce poverty without busting the carbon budget. A level of income and consumption high enough to provide SUFFICIENT comfort, but low enough to be in harmony with Earth. Production of energy and products decoupled from carbon -- indeed, those are the brands that can and must grow to enable the needed behavior change. A degree of social cohesion, or social capital, that creates not just policy collaboration, but more importantly the level of community and unity we know from social science and experience is the deepest and most effective source of happiness, once a minimum level of material comfort is achieved.

Scandinavian countries were once considered such a model, but we now know their carbon footprint is too high for that role. In fact, no developed society qualifies. It must fall on a developing one where consumption and carbon levels are still comparatively low, and of them all, Uruguay stands tall. Witness, among other achievements, the path it's on to generate as much as 90% of its energy from renewables within the next two years, one of the highest in the world.

Could we be looking here at a Uruguayan Dream for the world to follow, instead of the American Dream everyone around the world is now rushing toward? For it is a new Dream we need. Over at the Center for the New American Dream http://www.newdream.org/ economist Juliet Schor and others are feverishly brainstorming ways to transform the U.S. to adopt precisely this new set of planetary values, roughly the ones Mujica is articulating.

Perhaps Schor & Co. should be looking at this small state deep in South America, which clearly has much to teach the rest of us about how and why this new Dream works. Achieving consensus is a start. Mujica is himself a strong sign of that. A politician would only dare speak his mind like he does if his people mostly agree and are behind him, as are the 65% of Uruguayans who approve of his work and have just elected a new president from the same party and mindset -- reelected, actually, since Tabare Vazquez served prior to Mujica and got much of this going during his first term.

And so the table is set for Uruguay to mean more to the world than it has to date, and for Mujica to remain an active voice in this most important of all movements, at this most important of all moments. His plans are to retire to his humble home and launch a school for dozens of adopted children.

Here's hoping those plans include a vibrant role to ensure those children have a future.

#josemujica   #uruguay   #climatechange   #carbon   #sustainability   #UNCOP20  ___

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2014-11-28 21:01:30 (1 comments, 1 reshares, 7 +1s)Open 

Good poll numbers

You may have seen this by now, the latest poll highlighting that "more than one quarter of Americans are climate change skeptics," as if that were a number to dread, or an excuse to throw our hands up in despair.

The flip side is that about three quarters, or a solid majority, believe climate change is real, that the science is sound, that humans are causing it, that the consequences of inaction are horrendous, and that we must therefore do far more about it than we're now doing.

The other piece of good news is that the principal drivers of climate skepticism, totaling 63%, are only three, and they can be rather easily countered in any good reasoned argument -- although I must admit that the first of these, where people claim that warming mustn't be happening because it's cold where they live, suggests an intellectual capacity... more »

Good poll numbers

You may have seen this by now, the latest poll highlighting that "more than one quarter of Americans are climate change skeptics," as if that were a number to dread, or an excuse to throw our hands up in despair.

The flip side is that about three quarters, or a solid majority, believe climate change is real, that the science is sound, that humans are causing it, that the consequences of inaction are horrendous, and that we must therefore do far more about it than we're now doing.

The other piece of good news is that the principal drivers of climate skepticism, totaling 63%, are only three, and they can be rather easily countered in any good reasoned argument -- although I must admit that the first of these, where people claim that warming mustn't be happening because it's cold where they live, suggests an intellectual capacity which may be unable to grasp the simplest of explanations.

Still, there is hope even with those folks, and more so with the other two groups, not to mention the ones constituting the other 37%. The hope is in triggering a massive activation of the three quarters of Americans who do believe. Granted, this proportion has held fairly steady for a couple of years now. Skepticism has proven a hard nut to crack.

But that's just because we have failed to ACTIVATE believers sufficiently and with the right strategy. People respond to reason and change behavior best when prompted and influenced by those in their inner circles whom they trust most. That is basic social and brain science.

The trick is to launch a Big Initiative, which can only be done by brands and companies strategically aligned with the project, to penetrate those inner circles deploying a combination of digital, content marketing, CRM, customer-touchpoint, and mass-marketing strategies to get believers to use their super-majority numbers and the persuasive arguments we can facilitate, and go on the offensive.

It's the missing link that can turn these poll numbers into a fantastic story!

+Sustainable Brands just posted a story about an important contest where leading brands can showcase what they're doing to change consumer behavior through the use of their products. I'll be on the lookout to see which ones include initiatives such as this one.

#climate   #climatechange   #sustainability   #greenmarketing   #sustainablebrands  ___

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2014-11-25 17:10:45 (0 comments, 2 reshares, 3 +1s)Open 

The monomyth and hero brands of climate behavior

Author and thought leader Joseph Campbell popularized the concept, when he summarized the treatment of heroes in stories across history. Take a close look at this brilliant powerpoint adaptation from a +Sustainable Brands event last April, by +Park Howell.

Howell converts the monomyth into a cycle that helps any brand markedly improve its sustainability storytelling, by making it far more captivating, compelling, powerful and dramatic, which in turn makes it more original, shareable, searchable and actionable.

Actionable as in getting people to change their climate behavior, which in the end is what the entire struggle over climate change has come down to, now that we know for certain that UN global deals and top-down solutions will not work -- for unless the world's brands can persuade billions of people to buy... more »

The monomyth and hero brands of climate behavior

Author and thought leader Joseph Campbell popularized the concept, when he summarized the treatment of heroes in stories across history. Take a close look at this brilliant powerpoint adaptation from a +Sustainable Brands event last April, by +Park Howell.

Howell converts the monomyth into a cycle that helps any brand markedly improve its sustainability storytelling, by making it far more captivating, compelling, powerful and dramatic, which in turn makes it more original, shareable, searchable and actionable.

Actionable as in getting people to change their climate behavior, which in the end is what the entire struggle over climate change has come down to, now that we know for certain that UN global deals and top-down solutions will not work -- for unless the world's brands can persuade billions of people to buy their sustainable stuff and leave the rest collecting dust on store shelves and showrooms in every neighborhood on the planet, the only story that will be told in the future is the one of our Shakespearean demise.

Not that storytelling is the only solution. But it has become an indispensable part of the mix, more so considering we have a fabulous story to tell. The green life is simply better. Solar and building efficiency save a ton of money in power bills, and solar is now available with no up-front investment. Reuse, recycling and reduced materiality saves even more, as does water efficiency, EVs and mass transit. Organic food is far healthier, as is walking and biking. Parks and public spaces bring communities together across physical and demographic distinctions. 

But for people/companies/consumers/citizens to become aware and convert that awareness into change, we have to tell the stories behind these enhancements with particular drama and zest. That's what it takes to break what Campbell calls the Refusal of Call, when we refuse to change even in the face of danger.

In the world of climate behavior, the call is blocked by several forces deep within. There's human inertia and comfort zones, where we form habits that are hard to break and therefore fear losing what we have gained, ignorant that we will lose everything unless we change. Then there's our relentless search for pleasure, our avoidance of pain and all the risk management we do accordingly, unaware that there is greater pleasure, less pain and lower risk in the sustainable. Our built-in optimism bias blinds us to nasty futures, which means we only bring them on instead of escaping them. It's part of our cognitive dissonance, or the common and instinctive human tendency to deny or downplay information or a realization that conflicts with our existing beliefs and worldview. And God knows climate change can be a rather disturbing realization!

People, that is, are far from rational, a point highlighted in this wonderful climate-behavior presentation by Brazil's +Eight Sustainability Platform, one of the most comprehensive treatments of the issue I've seen, also in April at Sustainable Brands: http://www.sustainablebrands.com/digital_learning/research_report/behavior_change/framework_action_consumer_behavior_change

And that means we ALL must step up and influence everyone we can using every means available. Dramatic storytelling powered by social media and digital marketing has become one of the primary means, and the countless and growing number of brands and products that deliver all that sustainable good have become one of the primary messengers.

On balance, though, they have been far too passive and quiet. Yes, there are many Roads of Trials and Thresholds to Cross. But if these brands want to Master the World, they must begin to honor everyone's Freedom to Live and to prosper. They must, at the earliest, awaken the hero within.

#climatechange   #climate   #globalwarming   #sustainability   #greenmarketing  ___

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2014-11-24 22:11:15 (0 comments, 2 reshares, 8 +1s)Open 

Center of gravity

We already know that given the speed and scale of urbanism we're seeing across the planet, cities have become THE center of climate gravity, and more so going forward, as we accelerate from 50% of the world's population today living in urban areas to 70% or more by 2050.

That's only 35 years down the road, and the climate consequences are ginormous. We simply HAVE to get cities right, and articles such as this one can help. It's one of the finest summary pieces I've seen, a great one to pass along in the hope we can influence others to take aligned action in their own urban centers of gravity.

#climate   #climatechange   #sustainablecities   #globalwarming   #urbanism  

Center of gravity

We already know that given the speed and scale of urbanism we're seeing across the planet, cities have become THE center of climate gravity, and more so going forward, as we accelerate from 50% of the world's population today living in urban areas to 70% or more by 2050.

That's only 35 years down the road, and the climate consequences are ginormous. We simply HAVE to get cities right, and articles such as this one can help. It's one of the finest summary pieces I've seen, a great one to pass along in the hope we can influence others to take aligned action in their own urban centers of gravity.

#climate   #climatechange   #sustainablecities   #globalwarming   #urbanism  ___

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2014-11-18 20:34:44 (0 comments, 0 reshares, 9 +1s)Open 

Still needed: a massive bottom-up push

What a week! The U.S. and China strike a carbon deal hailed as the game-changer that will lead the world to the much-awaited Dec. 2015 global climate pact in Paris. http://thinkprogress.org/climate/2014/11/12/3591354/us-china-energy-climate-gamechanger/

But not so fast, say leading climate scientists, who remind us that even under the terms of this agreement, plus the EU's previously stated carbon-reduction commitment, and the commitments likely to happen leading up to Paris, we will still blow past a 2C temperature rise and probably past 4C by century's end. http://thinkprogress.org/climate/2014/11/12/3591341/china-climate-deal-scientists-reaction/

As if on Q, the +The New York Times then gave us a reality check out of India, where the government of Primer Minister Narendra Modi, who took over only last May, is moving... more »

Still needed: a massive bottom-up push

What a week! The U.S. and China strike a carbon deal hailed as the game-changer that will lead the world to the much-awaited Dec. 2015 global climate pact in Paris. http://thinkprogress.org/climate/2014/11/12/3591354/us-china-energy-climate-gamechanger/

But not so fast, say leading climate scientists, who remind us that even under the terms of this agreement, plus the EU's previously stated carbon-reduction commitment, and the commitments likely to happen leading up to Paris, we will still blow past a 2C temperature rise and probably past 4C by century's end. http://thinkprogress.org/climate/2014/11/12/3591341/china-climate-deal-scientists-reaction/

As if on Q, the +The New York Times then gave us a reality check out of India, where the government of Primer Minister Narendra Modi, who took over only last May, is moving forward with the world's most aggressive extraction of coal to fuel the world's most aggressive expansion of plants fueled by coal, all using the world's dirtiest coal.

“India’s development imperatives cannot be sacrificed at the altar of potential climate changes,” India’s power minister, Piyush Goyal, told the NYT reporter. So don't count on India and its billion people to join the party in Paris.
http://mobile.nytimes.com/2014/11/18/world/coal-rush-in-india-could-tip-balance-on-climate-change.html?referrer&_r=0

The world's predicament is captured nicely by the graph below. The best-case scenario coming out of Paris will have carbon emissions still rising at a clip of 40 gigatons per year the rest of the century. As of today, we only have a carbon budget of 500 GT left, meaning we can't burn any more than that if we're to have a prayer of avoiding 2C. With 85 years to go, that means we'll burn 3,400 GT if we settle for those commitments. And that assumes, of course, that the commitments will be honored!

Is that better than the 100 GT per year or the 80 GT in the other scenarios on the graph? I suppose. But the real question we should be asking is whether any scenario is at all relevant once we surpass the 500 GT budget, which we're due to do a short 10-15 years from now.

Which should tell us one thing above all else: We MUST rely on something OTHER than these top-down global commitments if we are to save humanity, and we must do so NOW. The commitments are great, and let's do all we can to make sure they're implemented. But c'mon, who are we kidding? The numbers are as clear as can be. They won't suffice. Top-down solutions will not save us -- global pacts, national laws to honor the global pacts, technology breakthroughs to enable the global pacts.

Needed more than ever, faster than ever, at greater scale than ever, is the BOTTOM-UP. Grassroots solutions. A community and neighborhood awakening. Massive action by people and city governments The long-overdue activation of small and mid-size companies.

The task is monumental, the urgency overwhelming. But the strategies are at hand. I have written about some of them in this space. Others have exposed awesome paths in other places. In her latest book, author Naomi Klein calls them "beautiful solutions": http://thischangeseverything.org/ And that they are.

We must not be lulled into any illusions by these fantastic global commitments. Another set of actions is still needed, and there is no time to waste.

Find YOUR space. YOUR action. YOUR speed and scale. Whatever it is. We are all a part. Let's go.

#climate   #climatechange   #sustainability   #carbon   #globalwarming   #China   #India  ___

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2014-11-17 00:38:55 (0 comments, 1 reshares, 4 +1s)Open 

The 2,000 Watt Society

Ever heard of Novatlantis? It is a project to retrofit the entire city of Basel, Switzerland, and an example to the rest of the world.

Turns out a Brazilian scientist calculated in the 1980s that if every person in the world limited his/her energy consumption to 1,000 watts, we would keep global temperatures from rising into civilization-threatenting levels.

A Zurich team followed a decade or so later by estimating that the number is actually 2,000 watts, and Novatlantis was born, as explained in the video link below. To put this in some context, Americans on average consume 12,000 watts, while Europeans come in at half that, and the billions of poor folks across the planet hover at about 500.

The 2,000 figure is meant to guide the hot equity debate surrounding climate talks. That is, the equitable approach is for everyone to consume... more »

The 2,000 Watt Society

Ever heard of Novatlantis? It is a project to retrofit the entire city of Basel, Switzerland, and an example to the rest of the world.

Turns out a Brazilian scientist calculated in the 1980s that if every person in the world limited his/her energy consumption to 1,000 watts, we would keep global temperatures from rising into civilization-threatenting levels.

A Zurich team followed a decade or so later by estimating that the number is actually 2,000 watts, and Novatlantis was born, as explained in the video link below. To put this in some context, Americans on average consume 12,000 watts, while Europeans come in at half that, and the billions of poor folks across the planet hover at about 500.

The 2,000 figure is meant to guide the hot equity debate surrounding climate talks. That is, the equitable approach is for everyone to consume the same amount of energy, which would mean that Americans and Europeans would have to drop to 2,000 while anyone below the figure -- arguably the bulk of the world's population -- have greater room to improve their standard of living and reach the 2,000 watt mark.

Over at Basel, the team leading this effort -- in their case to drop to 2,000 -- allege it can be done perfectly without sacrificing quality of life. It's a take on the decoupling movement, the goal of slashing emissions from buildings, homes, mobility, manufacturing plants, consumer products, cities and the like by replacing all things unsustainable with green alternatives. It's what the New Climate Economy is about, launched recently by the Global Commission, or the massive expansion of THOSE goods, services and infrastructure.

There are some, though, that point to the 2,000 watt figure as particularly challenging, requiring much sacrifice, indeed -- the kind most people in developed countries are resisting, and those in emerging markets are fast escaping. And then there's the Big Timing issue, or whether we can pull off this monumental transition on time to save humanity. And the extent to which such a slash in emissions should be accompanied by an equally intense reinvention of the way natural resources are extracted and consumed.

All in all, it is a story worth following. Indeed, it is a story worth telling, since such few people know about it at all. Let's start here, by sharing it as widely as we can.

#climate   #climatechange   #sustainability   #globalwarming   #Basel   #2000wattsociety   #Novatlantis  ___

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2014-11-03 22:45:59 (0 comments, 0 reshares, 3 +1s)Open 

Pet stories that can change the world

I just posted on the magic of storytelling for green brands, and wouldn't you know it, along comes a story that absolutely blew my mind on the extent to which we can take the practice.

We cannot overstate how amazing it is to reach 50 million monthly readers in as little as 10 months. 50 million. 10 months. That's just unbelievable. But after reading how this pet store did it, it's not just believable; it's a model every sustainable product and service should adopt to change the world.

So please give this story a close read and put your own storytelling on steroids. You can do it, and the world needs it. Desperately.

Check it out, and let's get it done.

#sustainability   #greenbrands   #greenmarketing   #climatechange  

Pet stories that can change the world

I just posted on the magic of storytelling for green brands, and wouldn't you know it, along comes a story that absolutely blew my mind on the extent to which we can take the practice.

We cannot overstate how amazing it is to reach 50 million monthly readers in as little as 10 months. 50 million. 10 months. That's just unbelievable. But after reading how this pet store did it, it's not just believable; it's a model every sustainable product and service should adopt to change the world.

So please give this story a close read and put your own storytelling on steroids. You can do it, and the world needs it. Desperately.

Check it out, and let's get it done.

#sustainability   #greenbrands   #greenmarketing   #climatechange  ___

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2014-11-03 22:32:19 (0 comments, 0 reshares, 2 +1s)Open 

The right way to tell your story and change behavior

"Marketing departments," says the author of this great piece, "need to open their aperture on how they view brand storytelling to capitalize on how critical sustainability is to consumers."

He says, and I couldn't agree more, that one way "to ensure that your sustainability efforts maintain the necessary engagement and impact that your brand, business, and our planet needs...is integrated brand storytelling."

YES!!!! Companies need to change the way they tell their sustainability story. Today's content marketing, which has come to take over the way digital marketing is done, is all about the spread of journalistic, not self-promotional, stories. That takes a special kind of writing and communication skill that is not pr-ish, but rather based on storytelling that moves and... more »

The right way to tell your story and change behavior

"Marketing departments," says the author of this great piece, "need to open their aperture on how they view brand storytelling to capitalize on how critical sustainability is to consumers."

He says, and I couldn't agree more, that one way "to ensure that your sustainability efforts maintain the necessary engagement and impact that your brand, business, and our planet needs...is integrated brand storytelling."

YES!!!! Companies need to change the way they tell their sustainability story. Today's content marketing, which has come to take over the way digital marketing is done, is all about the spread of journalistic, not self-promotional, stories. That takes a special kind of writing and communication skill that is not pr-ish, but rather based on storytelling that moves and excites, features that spark the imagination and INSPIRE people to share these stories with their inner circles. And we know from voluminous behavior science that inner-circle influence is how social change happens.

I would just return to what the author says and add Sustainability Departments to the his statement above, because perhaps more than CMOs, this is a change that must be led by CSOs!

#sustainability   #climate   #climatechange   #globalwarming   #greenmarketing  ___

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2014-11-03 22:09:27 (4 comments, 2 reshares, 4 +1s)Open 

Recurring growth theme

As recent reports by various organizations conclude persuasively and authoritatively that the world is running out of time -- fast! -- to solve the climate challenge and save humanity from calamity, one question that keeps popping up is whether we can pull it off in a way that will allow companies and economies to keep growing, though sustainably.

Here's one article that presents quite a bit of evidence showing that we can. And indeed, we have no choice but to approach the 10-15 years we appear to have left to fall short of 2C, from this perspective. One of the contributions of this particular piece that I find quite novel is the author's statistical correlation of growth, environmental performance and inequality.

From the conclusion: "There are two paths nations and cities can take when it comes to economic growth, environmental... more »

Recurring growth theme

As recent reports by various organizations conclude persuasively and authoritatively that the world is running out of time -- fast! -- to solve the climate challenge and save humanity from calamity, one question that keeps popping up is whether we can pull it off in a way that will allow companies and economies to keep growing, though sustainably.

Here's one article that presents quite a bit of evidence showing that we can. And indeed, we have no choice but to approach the 10-15 years we appear to have left to fall short of 2C, from this perspective. One of the contributions of this particular piece that I find quite novel is the author's statistical correlation of growth, environmental performance and inequality.

From the conclusion: "There are two paths nations and cities can take when it comes to economic growth, environmental performance and inequality. There is a low road, taken by nations like the U.S., the U.K. and Canada, where economic growth comes hand in hand with higher levels of inequality and poorer environmental performance. But there is also a high road, taken by Northern European and Scandinavian nations, where economic growth goes along with lower levels of inequality and greener environmental outcomes. If we want a future where the rapid development of emerging nations and cities is sustainable and continuous, we’re all better served by taking that high road."

Here, here!

#sustainability   #climate   #climatechange   #globalwarming   #carbon  ___

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2014-10-10 02:09:21 (0 comments, 0 reshares, 3 +1s)Open 

Replace everything, everywhere

Great example of the change EVERY corporation must make in their production. And then it's a matter of getting EVERYONE to buy THESE products.

Replace everything, everywhere

Great example of the change EVERY corporation must make in their production. And then it's a matter of getting EVERYONE to buy THESE products.___

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2014-09-22 19:10:52 (0 comments, 0 reshares, 6 +1s)Open 

Exactly what the world needed

Yes, exactly -- particularly in anticipation of the #unclimatesummit   tomorrow (Tuesday, Sept. 23). http://www.un.org/climatechange/summit/

Welcome to the New Climate Economy, explained fully in the linked report by the Global Commission on the Economy and Climate. It is the single, most comprehensive, cutting-edge, far reaching work and action plan on climate change developed by anyone, ever. If you haven't read the report, what are you waiting for? This web version is extremely readable. Go!

There are several things I absolutely loved about it. First, it is thorough, scholarly, extremely well researched, and amazingly thought through. It is a manifesto for every economist, banker, policy maker, business leader, NGO activist -- anyone in need of a guide to adjust their own vision and actions.

Second, it comes from theh... more »

Exactly what the world needed

Yes, exactly -- particularly in anticipation of the #unclimatesummit   tomorrow (Tuesday, Sept. 23). http://www.un.org/climatechange/summit/

Welcome to the New Climate Economy, explained fully in the linked report by the Global Commission on the Economy and Climate. It is the single, most comprehensive, cutting-edge, far reaching work and action plan on climate change developed by anyone, ever. If you haven't read the report, what are you waiting for? This web version is extremely readable. Go!

There are several things I absolutely loved about it. First, it is thorough, scholarly, extremely well researched, and amazingly thought through. It is a manifesto for every economist, banker, policy maker, business leader, NGO activist -- anyone in need of a guide to adjust their own vision and actions.

Second, it comes from the highest levels and can therefore reach the highest levels of decision-making in the world today.

Third, the report presents clearly and factually the raw urgency of the moment, and thus the Commission shows that we only have until 2030, or another 15 years, to make the changes needed to keep global temperatures from rising higher than 2 degrees Celsius above the preindustrial historical average. Few people in the halls of power, including President Obama and all his climate rattling of late, have been willing to go there and put a date on this. And it's about time we do.

Fourth, it presents an action program with the AMBITION the world has been missing to date, focused on three core areas that among them cover the bulk of what must be done: energy, cities and land use.

Fifth, it officializes and legitimizes the framing and language --- again, at the highest levels of officialdom in the world -- to trigger once and for all the common understanding and action we've needed to get this done harmoniously -- or as harmoniously as we can! -- across the world.

Finally, the report's and the Commission's focus is spot on: to show that decoupling the economy from carbon is possible without killing growth. We've known for a long time now that the challenge is to decouple, but it hasn't been as clear as it is in this report that we can decouple AND grow. This is, perhaps, the biggest contribution of all, since it discredits and disproves the principal contention opponents of climate action have used to derail effective action: the notion that the cost of the solutions to climate change are not worth the try, and that it's therefore better to risk doing little or nothing or to focus on watered down solutions that will take far longer than we have. This report ends whatever was left of that debate. Or should, anyway.

Those are the principal strengths, and they are considerable. I do see a couple of gaps -- or better said, one gap and one issue of contention.

The gap is the absence of the consumer, or of the various efforts taking place around the world to influence people and buyers and move them to change their behavior, including placing a wave of green products on store shelves.

The report's focus is the supply side, or top-down, and that's wonderful, since those solutions are indispensable. But demand-side, bottom-up solutions are just as indispensable if we're to hit the report's 2030 target and do this in the next 15 years.

As to the issue in contention, it is whether decoupling WITH growth is at all possible at this late stage. There are a lot of people I respect a whole lot, huddled around The New Economy Coalition http://neweconomy.net/ who have shown that the compound growth of population over the coming 50 years or so, combined with the effect of the carbon ALREADY in the atmosphere plus the gigatons to be emitted by the time we actually reverse course, are sure to throw us past 2C even contemplating the most aggressive climate action, like that proposed by the Global Commission report.

They argue instead that the world should focus on degrowth as a central part of any solution. The report, on the contrary, is an agenda to enable growth by solving the climate change that threatens it. I find it so interesting that both organizations placed the concept of the "new economy" at the center of their name and their work, even though they refer to different visions of what that new economy would look like.

My take on this is that if degrowth advocates are right, their new-economy solutions will not in any case be implemented on time to avoid disaster, given the growth momentum today's economy is carrying. The powers that be are so focused on maintaining growth that switching to a widely shared global vision of degrowth is a practical non-starter.

Therefore, the only hope we have of securing a sustainable future comes down to the one presented in the New Climate Economy by the powers that be. It's our best shot. And to be sure, there are lots and lots of solutions proposed by the New Economy Coalition that coincide -- wind and solar, forest preservation, smart urban growth, many, many more -- so by moving vigorously to join and transition to the New Climate Economy, we may be enabling growth, but we're also implementing the very solutions we will need if we later discover that growth is, indeed, the problem.

So it behooves ALL OF US to not just read the report, but to adopt it as our new climate-action manifesto -- adding the consumer/citizen part it's missing. We only have 15 years, and perhaps less. There is zero time to waste.

Let's do this.

#climate   #climatechange   #sustainability   #globalwarming   #carbon___

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2014-07-30 14:51:47 (67 comments, 1 reshares, 9 +1s)Open 

The new language of climate trap doors

This fantastic +Los Angeles Times op-ed goes hand-in-hand with this piece from +Think Progress (Climate Progress), shared by +Andrea Learned http://thinkprogress.org/climate/2014/07/29/3464918/climate-economy-white-house-report/

The message in both stories is clear: the world is already paying a steep carbon "tax" across a wide range of costs associated with climate change, and the longer we wait to counter these costs, the higher they'll go.

The word from the White House in the Climate Progress piece, joining the growing choir now led by the business leaders of Risky Business http://riskybusiness.org/ is that no matter what you think of climate change, the ONLY smart thing to do is insure against it by implementing wise government and corporate policies.

What we're witnessing here, friends, isthe... more »

The new language of climate trap doors

This fantastic +Los Angeles Times op-ed goes hand-in-hand with this piece from +Think Progress (Climate Progress), shared by +Andrea Learned http://thinkprogress.org/climate/2014/07/29/3464918/climate-economy-white-house-report/

The message in both stories is clear: the world is already paying a steep carbon "tax" across a wide range of costs associated with climate change, and the longer we wait to counter these costs, the higher they'll go.

The word from the White House in the Climate Progress piece, joining the growing choir now led by the business leaders of Risky Business http://riskybusiness.org/ is that no matter what you think of climate change, the ONLY smart thing to do is insure against it by implementing wise government and corporate policies.

What we're witnessing here, friends, is the rapid mainstreaming of a brave new climate language to be used in communication and persuasion, one that obviously appeals to climate hawks like me, but that also SHOULD resonate with deniers and skeptics.

Because time is running precious short, and EVERYONE must start getting on board right about now.

#carbon   #climate   #climatechange   #globalwarming   #sustainability  ___

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2014-07-23 18:58:59 (3 comments, 0 reshares, 6 +1s)Open 

With these numbers, we can change the world

Here we go again. This poll points out a recurring theme in this G+ page. It, and most polls like it, indicates that Americans lag way behind other countries in climate views and convictions, and pollsters and pundits react with predictable alarm

But may I point out (again) a couple of angles that, far from alarm, should bring us great reassurance.

First, this means that most of the world's population is headed in the right direction or is already there! Let's not be so U.S-centric when we look at these polls. Americans may represent about a fifth of all emissions, but are less than 5% of the world's population.

Second, as the article says: "When asked if we are headed for environmental disaster unless we change our habits quickly, just 57 percent of Americans said yes, while 91 percent of Chinese... more »

With these numbers, we can change the world

Here we go again. This poll points out a recurring theme in this G+ page. It, and most polls like it, indicates that Americans lag way behind other countries in climate views and convictions, and pollsters and pundits react with predictable alarm

But may I point out (again) a couple of angles that, far from alarm, should bring us great reassurance.

First, this means that most of the world's population is headed in the right direction or is already there! Let's not be so U.S-centric when we look at these polls. Americans may represent about a fifth of all emissions, but are less than 5% of the world's population.

Second, as the article says: "When asked if we are headed for environmental disaster unless we change our habits quickly, just 57 percent of Americans said yes, while 91 percent of Chinese said yes."

"Just 57% of Americans"? "Just"?!! You know how long we waited for that number to break 50%? And the fact that it's 91% in China, the other huge emitter and recalcitrant country in UN talks, is fantastic news.

Note that this question, more than any other, is THE question when it comes to the Holy Grail of achieving an urgent change in climate behavior -- to believe we're headed for climate disaster unless we change our habits quickly. That is heavily loaded in our favor, in the planet's favor.

And this means, in turn, that we can count on 57% of Americans, a solid majority -- and freaking 91% of Chinese! -- to move the rest. Historically, all it has taken for social movements to trigger a massive tipping point is a committed minority of 10%-20%. Today, for climate, there can be no doubt we're there.

So with believers now a majority, all we need to do is ACTIVATE the committed minority into bold, confident action from coast to coast and continent to continent, and I have zero doubt we will change the world.

In America, that is the significance of President Obama's recent conversion to climate evangelist. How much will the full weight of the White House embolden that minority?

The early signs are good. But the main battle is your house, not the White House. It's the local level, the community, the neighborhood, the workplace. That's where it's at. And that's where much more needs to be done than is being done.

That front is up to us. You in? Let's go. And if you need some direction, take a look at this post:

Time for an entirely new direction
https://plus.google.com/u/0/118018939924152190745/posts/j89KoMRdhpY

#climate   #climatechange   #globalwarming   #sustainability  ___

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2014-07-23 12:22:11 (0 comments, 1 reshares, 3 +1s)Open 

Writers unleashed

Fantastic story by +Grist on a new way to fund the work of independent writers and journalists. Check out #Beacon  and pitch in, particularly the work of #climatechange  writers. As you can see, it doesn't take much, but the impact can be HUGE.

Writers unleashed

Fantastic story by +Grist on a new way to fund the work of independent writers and journalists. Check out #Beacon  and pitch in, particularly the work of #climatechange  writers. As you can see, it doesn't take much, but the impact can be HUGE.___

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2014-07-22 12:06:20 (8 comments, 0 reshares, 5 +1s)Open 

What are we waiting for?

This really is quite a country. This story has now been out for about a month. It has been shared extensively on social media. In Florida, it and the National Climate Assessment behind it have stirred up a bit of political controversy.

But across the rest of the country? About the rest of the Assessment? Have you read or heard any mainstream media report on it? Politicians debate it? Celebrities calling the government out on it?

Have you actually read it? Because it's not just about South Florida going scuba diving this century, or even where I live in Puerto Rico. It's about the entire country being dragged down. Of course, none of this is new. Other equally damning reports have preceded this one.

But that's precisely the thing. The continuing absence of urgency. The willingness of most believers -- of most Americans!... more »

What are we waiting for?

This really is quite a country. This story has now been out for about a month. It has been shared extensively on social media. In Florida, it and the National Climate Assessment behind it have stirred up a bit of political controversy.

But across the rest of the country? About the rest of the Assessment? Have you read or heard any mainstream media report on it? Politicians debate it? Celebrities calling the government out on it?

Have you actually read it? Because it's not just about South Florida going scuba diving this century, or even where I live in Puerto Rico. It's about the entire country being dragged down. Of course, none of this is new. Other equally damning reports have preceded this one.

But that's precisely the thing. The continuing absence of urgency. The willingness of most believers -- of most Americans! -- to be hollered into silence by a few.

#climatechange   #globalwarming   #sustainability  ___

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2014-07-17 21:46:57 (7 comments, 2 reshares, 5 +1s)Open 

Great checklist

Run it by your city and see how you're doing...

Great checklist

Run it by your city and see how you're doing...___

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2014-07-17 21:37:02 (7 comments, 4 reshares, 9 +1s)Open 

It's all in how you frame it

I absolutely love the trend to consider climate change a risk-management issue far more than a threat debate. The latter, as this article finely states, throws you inevitably into a denial clash. The former is unavoidable even to deniers, since even they -- everyone, in fact -- insure against potential risks in their daily lives. Climate just happens to be the biggest risk of all.

#climatechange   #climate   #globalwarming   #sustainability  

It's all in how you frame it

I absolutely love the trend to consider climate change a risk-management issue far more than a threat debate. The latter, as this article finely states, throws you inevitably into a denial clash. The former is unavoidable even to deniers, since even they -- everyone, in fact -- insure against potential risks in their daily lives. Climate just happens to be the biggest risk of all.

#climatechange   #climate   #globalwarming   #sustainability  ___

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2014-07-14 12:27:32 (1 comments, 2 reshares, 6 +1s)Open 

Mainstreaming

As awareness and concern over the likely consequences of climate change gains ground, the country's mainstream leaders are stepping up.

#climatechange   #globalwarming   #sustainability   #carbon  

Mainstreaming

As awareness and concern over the likely consequences of climate change gains ground, the country's mainstream leaders are stepping up.

#climatechange   #globalwarming   #sustainability   #carbon  ___

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2014-07-06 17:19:32 (0 comments, 0 reshares, 4 +1s)Open 

Yes, but which hope are we talking about?

The one that says we're still on time to save the planet, or the one that says we're only on time to EXTEND its life and manage the collapse?

This +Grist article presents evidence that to motivate activists, you need the first kind. And that would appear to make sense. Perhaps sensing that, Al Gore went all out for hope in a recent +Rolling Stone story that has made the rounds in social media. Grist summarized it here http://grist.org/climate-energy/al-gore-thinks-theres-hope-for-humanity-after-all/

The case is shaky for the still-time-to-save-this-thing hope, and looks stronger for the extend-the-life variety. Still, no one can question the evidence on how to motivate activists and recruit new ones. As the article says, "attempts to get people to do something — anything — around climate change “shouldbe accomp... more »

Yes, but which hope are we talking about?

The one that says we're still on time to save the planet, or the one that says we're only on time to EXTEND its life and manage the collapse?

This +Grist article presents evidence that to motivate activists, you need the first kind. And that would appear to make sense. Perhaps sensing that, Al Gore went all out for hope in a recent +Rolling Stone story that has made the rounds in social media. Grist summarized it here http://grist.org/climate-energy/al-gore-thinks-theres-hope-for-humanity-after-all/

The case is shaky for the still-time-to-save-this-thing hope, and looks stronger for the extend-the-life variety. Still, no one can question the evidence on how to motivate activists and recruit new ones. As the article says, "attempts to get people to do something — anything — around climate change “should be accompanied – and perhaps even preceded — by messages on effective actions individuals can take” — as well as a strong dose of optimism around the “effectiveness and feasibility” of activism itself."

The bottom line is this: regardless of which side is right, both hopes are part of our reality and our activism. Both must motivate us, if we're to have any hope at all.

#greenhope   #climatechange   #sustainability   #globalwarming   #algore  ___

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2014-07-06 15:47:39 (0 comments, 0 reshares, 1 +1s)Open 

Cooperative = Circular

This is a combination that is certainly worth discussing in this G+ Community. To what extent is the circular economy also a cooperative economy? Surely the sharing part. That's core cooperative. But other circularities as well. Here's another article that sheds additional light.

http://www.eco-business.com/news/circular-economys-trillion-dollar-opportunity/

#circulareconomy   #sustainability   #climatechange   #carbon  

Cooperative = Circular

This is a combination that is certainly worth discussing in this G+ Community. To what extent is the circular economy also a cooperative economy? Surely the sharing part. That's core cooperative. But other circularities as well. Here's another article that sheds additional light.

http://www.eco-business.com/news/circular-economys-trillion-dollar-opportunity/

#circulareconomy   #sustainability   #climatechange   #carbon  ___

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2014-07-04 16:59:45 (2 comments, 0 reshares, 2 +1s)Open 

A peek into the future

So where does your city rank? This is huge. A large offering of green buildings has become an indispensable advantage for a city that wants to attract business relocations and start-ups. Truly a new frontier in country competitiveness.

#sustainability   #climatechange   #globalwarming   #greenbuildings   #LEED  

A peek into the future

So where does your city rank? This is huge. A large offering of green buildings has become an indispensable advantage for a city that wants to attract business relocations and start-ups. Truly a new frontier in country competitiveness.

#sustainability   #climatechange   #globalwarming   #greenbuildings   #LEED  ___

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2014-07-04 16:45:40 (1 comments, 0 reshares, 3 +1s)Open 

Burying Milton Friedman once and for all

Here's a big dose of green hope -- for millennials to so prioritize social and environmental value when making investment decisions.

Check out this beautiful exposé by a beautiful (and very wealthy) soul.

#sustainability   #climatechange   #globalwarming   #socialinvesting  

Burying Milton Friedman once and for all

Here's a big dose of green hope -- for millennials to so prioritize social and environmental value when making investment decisions.

Check out this beautiful exposé by a beautiful (and very wealthy) soul.

#sustainability   #climatechange   #globalwarming   #socialinvesting  ___

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2014-06-28 13:15:22 (1 comments, 0 reshares, 1 +1s)Open 

More than UK, France and Canada...combined!

Listen to famed former Bogota mayor Enrique Peñalosa in this recent speech on the coming growth of cities in the U.S. and reach your own conclusions about what we should do about this. All the focus on urban growth of late has been on China and emerging markets, but riding under the radar has been this.

The question is how we will make this sustainable? How to grow like this, everywhere on Earth, and ensure that life on Earth can continue at a reasonably prosperous level? Or should we redefine entirely what prosperity is?

#sustainability   #urbanism   #newurbanism   #climatechange  

More than UK, France and Canada...combined!

Listen to famed former Bogota mayor Enrique Peñalosa in this recent speech on the coming growth of cities in the U.S. and reach your own conclusions about what we should do about this. All the focus on urban growth of late has been on China and emerging markets, but riding under the radar has been this.

The question is how we will make this sustainable? How to grow like this, everywhere on Earth, and ensure that life on Earth can continue at a reasonably prosperous level? Or should we redefine entirely what prosperity is?

#sustainability   #urbanism   #newurbanism   #climatechange  ___

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2014-05-25 22:36:19 (5 comments, 0 reshares, 2 +1s)Open 

The religious edge

Revealing column on why it's so tough for most people to strike the proper balance between the spiritual and the rational, between climate science and faith. For the minority who deny either the science, the faith, or both, there is no conflict whatsoever. But for that vast majority who believe in both, that balance is a challenge.

Check out this story and see where you come down on the issue.

Thanks to +Andrew Revkin for the thoughtful post.





The religious edge

Revealing column on why it's so tough for most people to strike the proper balance between the spiritual and the rational, between climate science and faith. For the minority who deny either the science, the faith, or both, there is no conflict whatsoever. But for that vast majority who believe in both, that balance is a challenge.

Check out this story and see where you come down on the issue.

Thanks to +Andrew Revkin for the thoughtful post.



___

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2014-05-25 22:18:58 (0 comments, 0 reshares, 3 +1s)Open 

Long haul ahead. Longer than most care to admit.

If Dems can't or won't stand up...

Yup. You got it.

Long haul ahead. Longer than most care to admit.

If Dems can't or won't stand up...

Yup. You got it.___

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2014-05-17 13:11:30 (0 comments, 0 reshares, 7 +1s)Open 

Focus on the source

Well, THE source is God. But this post refers to a more earthly dimension.

Applied to sustainability and the imperative of changing climate behavior, this amazing graphic tells us where we must focus.

#climate   #climatechange   #sustainability   #globalwarming  

Use what you've got and #BeTheAwesome  you want to see in the world.___Focus on the source

Well, THE source is God. But this post refers to a more earthly dimension.

Applied to sustainability and the imperative of changing climate behavior, this amazing graphic tells us where we must focus.

#climate   #climatechange   #sustainability   #globalwarming  

posted image

2014-05-13 12:45:10 (0 comments, 1 reshares, 8 +1s)Open 

John Oliver: my new hero

As a journalist, I couldn't agree more with him and with +C.J. Shane So much of the problem we face in achieving greater adoption of climate solutions stems from this misperception of the facts as a result of the media's misperception of what it means to be fair. And this is a fantastic way of clearing that up.

This video is funny. But it points out a very serious problem. Too many media people seem to think that "balanced" reporting means that the debate about climate change is represented as 50% vs. 50%, i.e. "both sides." In reality "both sides" means 97.1% vs. 2.9%. Let's not forget that as we laugh.___John Oliver: my new hero

As a journalist, I couldn't agree more with him and with +C.J. Shane So much of the problem we face in achieving greater adoption of climate solutions stems from this misperception of the facts as a result of the media's misperception of what it means to be fair. And this is a fantastic way of clearing that up.

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2014-05-12 04:52:09 (0 comments, 2 reshares, 8 +1s)Open 

Useful info

More than useful, actually. This is vital climate education.

Useful info

More than useful, actually. This is vital climate education.___

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2014-05-03 19:09:02 (0 comments, 0 reshares, 3 +1s)Open 

So many ways to skin this map

So much open, uninhabited space, and we can say the same thing when looking at every other large country, as well.

The comments following the +Bloomberg News story in the link below are interesting. Check them out. Some say drill, baby, drill. Others say go West, young man. Still others say stay home and leave my hiking spaces alone!

What I'm looking at is all the white space, though -- where the people ARE living. And I think of the fact that in emerging markets, the move to urban areas has accelerated wildly, creating far more open green spaces on their maps. And I'm thinking, as well, that those areas may not be populated, but they are hyperexploited to satiate the consumer habits of those who live in the populated zones.

And in that sense, the map makes us all too aware of the extent to which most of us living in... more »

Where ISN'T everybody? Many of the green areas on this #map , census blocks with zero official #population , are State and National  #Parks . One more reason to preserve, protect, and enjoy them.___So many ways to skin this map

So much open, uninhabited space, and we can say the same thing when looking at every other large country, as well.

The comments following the +Bloomberg News story in the link below are interesting. Check them out. Some say drill, baby, drill. Others say go West, young man. Still others say stay home and leave my hiking spaces alone!

What I'm looking at is all the white space, though -- where the people ARE living. And I think of the fact that in emerging markets, the move to urban areas has accelerated wildly, creating far more open green spaces on their maps. And I'm thinking, as well, that those areas may not be populated, but they are hyperexploited to satiate the consumer habits of those who live in the populated zones.

And in that sense, the map makes us all too aware of the extent to which most of us living in white have disconnected with the green. It is a disconnect with profound consequences, as it is one of the forces behind the inexorable depletion of those green resources we know little about -- in part because we know so little about them.

All in all, an absolute great share by +Kevin Fisher

#climate   #climatechange   #population   #nature  

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2014-05-03 17:00:54 (2 comments, 1 reshares, 3 +1s)Open 

So how's your city doing?

I know mine isn't even close! And I'd love it to be on this list. Not just to make a "list", but to make a planet. So here we go.

#climate   #climatechange   #solar   #globalwarming  

So how's your city doing?

I know mine isn't even close! And I'd love it to be on this list. Not just to make a "list", but to make a planet. So here we go.

#climate   #climatechange   #solar   #globalwarming  ___

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2014-04-29 00:44:57 (0 comments, 0 reshares, 2 +1s)Open 

Mainstreaming resilience

Great piece from +GreenBiz.com. Thanks to +Andrea Learned for sharing. It's about San Francisco's new Chief Resilience Officer, Patrick Otellini, and his take on why resilience has grown so central to city planning.

His job is mostly earthquake related. For most of us everywhere else in the world, resilience is mostly climate related. But the concepts are exactly the same.

One that I loved was Otellini's focus on human networks as a central component of resilience. Of course! The more we know and trust one another, especially neighbors and coworkers, the better we'll react to a natural disaster or food shortage or water shortage or any other climate mess.

Less on-target is his conclusion that resilience should be designed primarily to help us recover, not necessarily to help us survive. Actually, it's both, and... more »

Mainstreaming resilience

Great piece from +GreenBiz.com. Thanks to +Andrea Learned for sharing. It's about San Francisco's new Chief Resilience Officer, Patrick Otellini, and his take on why resilience has grown so central to city planning.

His job is mostly earthquake related. For most of us everywhere else in the world, resilience is mostly climate related. But the concepts are exactly the same.

One that I loved was Otellini's focus on human networks as a central component of resilience. Of course! The more we know and trust one another, especially neighbors and coworkers, the better we'll react to a natural disaster or food shortage or water shortage or any other climate mess.

Less on-target is his conclusion that resilience should be designed primarily to help us recover, not necessarily to help us survive. Actually, it's both, and I would place the emphasis on survival simply because the way things are going -- did you read the latest IPCC report? -- there will come a time when it will be ALL about survival resilience.

In the meantime, though, recovery resilience is cool. So read the story and get into it.

#climate   #climatechange   #resilience   #globalwarming  ___

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