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Top posts in the last 50 posts

Most comments: 4

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2011-12-09 16:51:24 (4 comments, 0 reshares, 0 +1s)Open 

Looking for a gift to give that drummer in your life? Recommended:

Most reshares: 1

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2012-03-13 20:48:51 (1 comments, 1 reshares, 2 +1s)Open 

Most plusones: 4

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2012-09-29 14:52:39 (2 comments, 0 reshares, 4 +1s)Open 

Latest 50 posts

2014-09-18 01:19:48 (0 comments, 0 reshares, 0 +1s)Open 

A great read. #branding

So, how important is branding really anyway?

I know that to many, the idea of personal branding is something they either fully buy into without enough questions, or rail against a bit as just people trying to buy friends and hoping it will all turn into money somewhere by magic.

But personal branding (and corporate branding too) are nothing to do with gaining pluses and likes and follows.

Branding is a very small word for a very large concept.  Its based on the very obvious idea that people think of things in context.  Brand is a small, easy word that summarises a lot of big nebulous concepts that would be hard to grasp, and at least having a small word to summarize the whole thing gives you an easy first hand-hold.

Brand is how others think of you.

Brand isn't your colours, logo, or mission statements, though those all play their parts.

Brand, and in particular, personal brand, is why when you think about Authorship you think about +Mark Traphagen automatically because of his attachment to the topic and devotion to talking about it.

Brand is why the very words 'Semantic Search' will connect some part of your mind to +David Amerland.

I bring those examples specifically because:

(a) both are here in the community and willing to talk openly and frankly about how they positioned and created that brand. 

(b) they both built these very strong and effective brand associations through thought leadership strategies.

I will also 'out' myself as being quite bad at personal branding.  I'm great at branding my clients, and terrible at 'owning' a space that is sufficiently focussed for people to associate me with.  My 'net' is cast a little too wide, making me seem more of a generalist than the kind of specialist that makes my name synonymous with any one topic.

So, during my time here, I'll do my very best to help you understand what branding is, and how to do it better, and to also brush up my own personal brand a bit.

But, back to my initial, opening question on this post.  How important is branding?

Well post Hummingbird, someone asked me what it all meant in practical terms for the big picture.

I wrote then:

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So many that I probably need to do a full "State of eMarketing" post to really do that question justice. However, in a nutshell:

1. Branding is NOT just a technique for the big guys. In fact, it is harder for a large company to build and maintain a consistent brand that goes from the top CEO to the lowest front-line staff. Become a brand - focus on who your customers see you as, because THAT is your Brand.

2. Keyword Research is going to be harder and less meaningful overall in the double-hit of Hummingbird and NotProvided. You'll need to find other avenues to perform market research on what your customers and market are asking for.

3. Concepts will slowly become more important than the words we use to communicate them, in SEO, but more meaningful than ever in terms of converting customers. We'll not be sure of 'mirroring' the terms they used when searching, so we need to clearly communicate what we offer, and what it offers to them.

4. Above all, maximise your conversion rates. The higher the conversion rate you have, the lower that makes your cost per aquisition through all marketing activity. It means that you can afford other means of driving traffic.

5. Lastly, but not least, never complain that Google is killing your business. If your business is totally reliant on free Google traffic, that is a weakness that is YOUR fault, and needed fixing. If your business depends on free traffic, find additional means to generate it, such as viral marketing, and seriously ... think about whether a business so unprofitable it can't even fund its own marketing is really worth saving. It may be a very good time to revisit your entire strategy.
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Branding is the number one priority for SEO today.  Branding is what lets you never have to worry about where you rank for this keyword or that, because the keyword people are using in the first place is the one you won't be beaten on - your own name.___A great read. #branding

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2014-09-11 15:01:50 (0 comments, 0 reshares, 0 +1s)Open 

#neverforget  

#neverforget  ___

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2014-03-06 01:24:09 (0 comments, 0 reshares, 0 +1s)Open 

New music from The Steel Wheels! We've got a fire was recorded at +Blue Sprocket Sound and shot on location by +DIGICO Shoot Post Design. 7" vinyl available April 1st. Enjoy and share!

New music from The Steel Wheels! We've got a fire was recorded at +Blue Sprocket Sound and shot on location by +DIGICO Shoot Post Design. 7" vinyl available April 1st. Enjoy and share!___

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2014-01-21 21:45:25 (0 comments, 0 reshares, 0 +1s)Open 

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2014-01-18 02:18:56 (0 comments, 0 reshares, 0 +1s)Open 

How to Choose the Right Songs for Your Next Album Release:

How to Choose the Right Songs for Your Next Album Release:___

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2014-01-16 16:01:40 (0 comments, 0 reshares, 0 +1s)Open 

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2014-01-15 16:51:35 (0 comments, 0 reshares, 0 +1s)Open 

New blog series starts today! Releasing an Independent Album: 

New blog series starts today! Releasing an Independent Album: ___

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2014-01-06 19:33:56 (0 comments, 0 reshares, 0 +1s)Open 

[New] The Steel Wheels: Winter's Coming | via +Blue Sprocket Sound 

[New] The Steel Wheels: Winter's Coming | via +Blue Sprocket Sound ___

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2014-01-06 19:32:39 (0 comments, 0 reshares, 0 +1s)Open 

Our good friends The Steel Wheels just finished recording a couple of songs in our studio. The first of which is called "Winter is Coming." Listen, watch and enjoy: 

Our good friends The Steel Wheels just finished recording a couple of songs in our studio. The first of which is called "Winter is Coming." Listen, watch and enjoy: ___

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2014-01-02 22:25:55 (0 comments, 0 reshares, 0 +1s)Open 

[New] Goals will never become a reality unless you pick up the pieces and start building.

[New] Goals will never become a reality unless you pick up the pieces and start building.___

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2013-08-29 16:23:58 (0 comments, 0 reshares, 0 +1s)Open 

Listen and download my new single. (Plus a play-along package for you drummers!) 

Listen and download my new single. (Plus a play-along package for you drummers!) ___

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2013-08-12 14:37:55 (0 comments, 0 reshares, 2 +1s)Open 

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2013-07-14 15:59:03 (0 comments, 0 reshares, 0 +1s)Open 

New single - Say What? - Now Available! Check out the promo music video:

New single - Say What? - Now Available! Check out the promo music video:___

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2012-12-10 16:51:43 (0 comments, 0 reshares, 3 +1s)Open 

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2012-12-10 16:44:47 (0 comments, 0 reshares, 0 +1s)Open 

On facebook? Consider connecting on my official musician page: http://facebook.com/traviswhitmore

On facebook? Consider connecting on my official musician page: http://facebook.com/traviswhitmore___

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2012-10-16 15:46:38 (0 comments, 0 reshares, 1 +1s)Open 

On tumblr? Come visit my site and follow along here:

On tumblr? Come visit my site and follow along here:___

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2012-09-29 14:52:39 (2 comments, 0 reshares, 4 +1s)Open 

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2012-09-29 14:37:44 (3 comments, 0 reshares, 4 +1s)Open 

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2012-09-27 13:09:37 (0 comments, 0 reshares, 0 +1s)Open 

Reintroducing the "Ask Travis" page on the studio blog: Questions about recording, drums, musician resources? Something else on your mind? Ask me anything:

Reintroducing the "Ask Travis" page on the studio blog: Questions about recording, drums, musician resources? Something else on your mind? Ask me anything:___

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2012-09-25 15:40:39 (0 comments, 0 reshares, 0 +1s)Open 

[New Blog Post] Here's a great tool and resource for musicians who are ready to take their music public:

[New Blog Post] Here's a great tool and resource for musicians who are ready to take their music public:___

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2012-07-18 14:22:23 (0 comments, 0 reshares, 0 +1s)Open 

New "Ask Travis" on the studio blog: "How Do I Record a Crisp, Thumping Bass Drum?"

___New "Ask Travis" on the studio blog: "How Do I Record a Crisp, Thumping Bass Drum?"

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2012-07-12 14:38:52 (0 comments, 0 reshares, 0 +1s)Open 

It's always great to see clients finish a project. Here's one from french musician Thierry Muller:

It's always great to see clients finish a project. Here's one from french musician Thierry Muller:___

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2012-07-12 14:22:50 (0 comments, 0 reshares, 0 +1s)Open 

I recently took my +GoPro camera to a water park. Fun was had:

I recently took my +GoPro camera to a water park. Fun was had:___

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2012-07-12 14:20:06 (3 comments, 0 reshares, 1 +1s)Open 

New on the studio blog via "Ask Travis"

New on the studio blog via "Ask Travis"___

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2012-07-09 13:48:25 (0 comments, 0 reshares, 0 +1s)Open 

New in-studio performance video: "Just Groove Me"

New in-studio performance video: "Just Groove Me"___

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2012-06-26 20:50:40 (0 comments, 0 reshares, 2 +1s)Open 

New blog post:

New blog post:___

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2012-06-21 20:46:09 (0 comments, 0 reshares, 0 +1s)Open 

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2012-05-09 14:19:23 (0 comments, 0 reshares, 0 +1s)Open 

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2012-05-01 12:20:08 (0 comments, 0 reshares, 1 +1s)Open 

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2012-04-19 13:47:18 (0 comments, 0 reshares, 0 +1s)Open 

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2012-04-11 18:08:08 (0 comments, 0 reshares, 0 +1s)Open 

[New Blog Post] My thoughts on the V-Control Pro iPad app

[New Blog Post] My thoughts on the V-Control Pro iPad app___

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2012-04-06 17:47:11 (0 comments, 0 reshares, 0 +1s)Open 

I recently created a motorcycle travel blog. Feel free to check it out and follow along:

I recently created a motorcycle travel blog. Feel free to check it out and follow along:___

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2012-03-13 20:48:51 (1 comments, 1 reshares, 2 +1s)Open 

New on the studio blog:

___New on the studio blog:

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2012-03-01 20:17:05 (0 comments, 0 reshares, 0 +1s)Open 

New Post: Drum clinic review with drummer Todd Sucherman of Styx. Hosted by Greenbrier Percussion and +The Official Pearl Drums Page

New Post: Drum clinic review with drummer Todd Sucherman of Styx. Hosted by Greenbrier Percussion and +The Official Pearl Drums Page___

2012-02-29 22:03:07 (0 comments, 0 reshares, 1 +1s)Open 

On facebook? Come connect with me on my new musician page timeline:

On facebook? Come connect with me on my new musician page timeline:___

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2012-02-23 17:42:46 (0 comments, 0 reshares, 2 +1s)Open 

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2012-02-23 17:36:06 (0 comments, 0 reshares, 0 +1s)Open 

[New Guest Post] How to maximize productivity 25 minutes at a time:

___[New Guest Post] How to maximize productivity 25 minutes at a time:

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2012-02-22 15:06:24 (0 comments, 0 reshares, 0 +1s)Open 

Thanks for everyone who participated in the Quiztones giveaway! Winners announced:

Thanks for everyone who participated in the Quiztones giveaway! Winners announced:___

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2012-02-14 20:43:59 (0 comments, 0 reshares, 0 +1s)Open 

Here's your chance to win a copy of Quiztones for Mac - Giveaway ends on February 21st at midnight EST. Get your entry in here:

Here's your chance to win a copy of Quiztones for Mac - Giveaway ends on February 21st at midnight EST. Get your entry in here:___

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2012-01-11 18:22:03 (0 comments, 1 reshares, 0 +1s)Open 

New Blog Post:

___New Blog Post:

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2012-01-06 17:41:56 (0 comments, 0 reshares, 0 +1s)Open 

[New Post] Here's a top 5 list of my favorite albums released in 2011...

[New Post] Here's a top 5 list of my favorite albums released in 2011...___

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2012-01-05 19:43:56 (0 comments, 0 reshares, 0 +1s)Open 

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2012-01-04 21:19:12 (0 comments, 0 reshares, 0 +1s)Open 

[New Blog Post] Here's what's new and in store for 2012:

[New Blog Post] Here's what's new and in store for 2012:___

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2011-12-14 16:11:08 (0 comments, 0 reshares, 0 +1s)Open 

[New Blog Post]

___[New Blog Post]

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2011-12-13 14:03:55 (0 comments, 0 reshares, 1 +1s)Open 

[New Blog Post] 10 simple steps that I always take when mixing drums:

[New Blog Post] 10 simple steps that I always take when mixing drums:___

2011-12-12 15:33:25 (0 comments, 0 reshares, 0 +1s)Open 

New Google+ Page for the Studio...

New Google+ Page for the Studio...___

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2011-12-09 16:51:24 (4 comments, 0 reshares, 0 +1s)Open 

Looking for a gift to give that drummer in your life? Recommended:

Looking for a gift to give that drummer in your life? Recommended:___

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2011-12-08 19:40:22 (0 comments, 0 reshares, 0 +1s)Open 

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2011-12-07 14:19:53 (0 comments, 1 reshares, 2 +1s)Open 

A truly great film about a drummer.

A truly great film about a drummer.___

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2011-12-06 15:44:54 (0 comments, 0 reshares, 1 +1s)Open 

Great discussion yesterday on the blog regarding the never ending real drummer debate. Here's a follow up to yesterdays post:

Great discussion yesterday on the blog regarding the never ending real drummer debate. Here's a follow up to yesterdays post:___

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