
Lisa Barone
I save brands. Most often from themselves.
Occupation: Vice President of Strategy
Location: Rensselaer, NY
Her ProfilesRankThis is the rank of 'Lisa Barone' out of all Google+ Profiles.: 2,330 (GenderRankFor the gender 'Women'.: 859)
Her ProfilesRankThis is the rank of 'Lisa Barone' out of all Google+ Profiles. in United States: 791 (GenderRankFor the gender 'Women'.: 256)
Followers: 26,232
Following: 236
Added to CircleCount.com: 07/05/2011That's the date, where Lisa Barone has been indexed by CircleCount.com.
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Lisa Barone has been shared in 55 public circles
Latest postings
2013-03-29 17:27:58 (1 comments, 3 reshares, 13 +1s)
Fantastic case study on how to change a video's mood through color and sound. It's the same shot, re-edited.
http://overit.com/blog/video-color-sound

2013-02-08 15:48:54 (1 comments, 3 reshares, 10 +1s)
Do yourself a favor and check this one out. We need to talk more about failture. Impressive stuff from +Josh Shea
http://overit.com/blog/failure-is-inevitable

2013-01-23 16:44:58 (1 comments, 2 reshares, 5 +1s)
Design trends to watch for in 2013. You don't want to be the unfashionable one in the pack. Great insight from +Overit Media Creative Director +Susan Merrick
http://overit.com/blog/2013-design-trends-to-watch

2013-01-21 17:16:28 (3 comments, 2 reshares, 6 +1s)
How do you a Web agency with 20 years of growth and success? Adapt and Overcome. Love this from +Dan Dinsmore

2013-01-17 17:09:52 (0 comments, 0 reshares, 4 +1s)
Finding your Iceman and other ways to nurture relationships in an online world.
[Remember when Tom Cruise didn't give us all the creeps?]

2013-01-10 19:13:00 (1 comments, 0 reshares, 7 +1s)
So +Lisa Barone is having a silent love affair with me? That's OK because I've had a silent love affair with her for years, mostly because she writes great posts like this one that really BRING IT!
If you want to make 2013 your Best Year Ever, then +Overit Media offers you five great ways to get started now.
http://overit.com/blog/business-actions-2013

2013-01-09 18:59:52 (2 comments, 1 reshares, 3 +1s)
As someone typically on the other end of these pitches, I appreciate the tips Tom lays out here. I guess PR people are okay after all ;)
http://overit.com/blog/pr-pitching-in-a-world-of-overloaded-inboxes

2013-01-07 18:29:06 (0 comments, 0 reshares, 6 +1s)
What blogging has taught +Marty Weintraub , +Andy Beal , +Virginia Nussey and myself about marketing? We all share it here:
http://overit.com/blog/expert-blogging-lessons
What has your blogging given you?

2012-11-30 15:37:21 (4 comments, 1 reshares, 9 +1s)
Would love to hear thoughts on this in the comments!
http://overit.com/blog/content-strategy/

2012-11-19 20:46:25 (1 comments, 1 reshares, 4 +1s)
+Janae DeRusso wants you to write better blog posts.

2012-11-19 18:13:11 (0 comments, 0 reshares, 4 +1s)
What makes a blog readable and NOT a miserable failture. The three secrets here.
Agree? Disagree? Share your own advice in the comments.

2012-11-16 19:07:12 (0 comments, 0 reshares, 1 +1s)
How to use brand characters in your online marketing, plus some videos of a few of our favorites. :)
Oh, and that's Stu. He's our mascot!
http://overit.com/blog/branded-characters/

2012-11-09 18:11:58 (0 comments, 0 reshares, 1 +1s)
What's the lesson you learned the hard way?
What do you wish someone told you about business BEFORE you got burned?
We all have our stories. Share yours here and help the next generation of SMBs and marketers!
http://overit.com/blog/business-lessons/

2012-10-30 20:21:08 (1 comments, 1 reshares, 8 +1s)
Have you seen our new Overit Overview video yet? It's really quite something to behold. We dare you to watch. We double dare you to share it with your Circles.

2012-09-06 18:24:56 (10 comments, 1 reshares, 17 +1s)
Did you hear the news? I just joined +Overit Media as Vice President of Strategy. Check out their site and read about the company expansion! http://overit.com

2012-07-21 19:05:01 (3 comments, 0 reshares, 7 +1s)
Thanks to everyone whose been voting for me in the Small Biz Influencer Awards. I appreciate it.
http://influencers.smallbiztrends.com/small-business-experts-2012/barone-lisa/
Who should I be voting for? Give me some of your top picks (especially anyone who you think is flying under the radar!)

2012-07-12 13:49:03 (5 comments, 0 reshares, 3 +1s)
Can you help my friends at Overit in Albany's #socialmadness competition? They're super cool and need a push! Thanks in advance. :)
http://www.bizjournals.com/albany/exclusives/socialmadness

2012-05-22 12:18:38 (8 comments, 2 reshares, 11 +1s)
I dig into the new Google Social Analytic Reports on +Jay Baer's Convince and Convert blog. Check it out - http://www.convinceandconvert.com/social-media-measurement/google-analytics-social-reports-provide-huge-metrics-edge/

2012-05-01 15:04:57 (0 comments, 2 reshares, 2 +1s)
PostRank officially goes away today, but have you checked out the new Social reports in Google Analytics? You don't have to give up that social data! My +Small Business Trends post for today.
http://smallbiztrends.com/2012/05/google-social-reports.html

2012-03-27 14:27:19 (1 comments, 0 reshares, 2 +1s)
Personally, my votes would go to +Rand Fishkin and Shoemoney. And then Rand to take home the big prize. What about you? :)
http://www.copypress.com/march-madness-final-4

2012-03-16 20:44:24 (1 comments, 5 reshares, 6 +1s)
Women trust Pinterest more than Facebook and Twitter, but how do brands develop a real strategy for the site? Start here!

2012-02-21 22:57:15 (0 comments, 1 reshares, 5 +1s)
Joe came up with a pretty sweet download to help out with link prospecting. One of those things you can print out and frame to look super nerdy to everyone else in your life. ;)
http://outspokenmedia.com/seo/link-prospect-power-audit/


2012-01-16 14:10:20 (27 comments, 0 reshares, 3 +1s)
What's the weather like where you are? West Coast people...respond with caution. ;)

2012-01-11 18:51:07 (2 comments, 4 reshares, 4 +1s)
A love letter of social media sorts http://outspokenmedia.com/social-media/to-pinterest-a-love-letter
/

2012-01-03 20:45:15 (1 comments, 3 reshares, 8 +1s)
Stop focusing your energy in the wrong direction. Build momentum this New Year instead of false resolutions.

2011-12-13 15:53:15 (9 comments, 22 reshares, 22 +1s)
My TEDxAlbany talk on stuttering & being weird is live. For those that wanted to see it but aren't local, here it is. Thanks to everyone who has been so incredibly supportive of me stretching my wings. You've made my year.
TEDxAlbany-Lisa Barone-What stuttering taught me about running a business

2011-12-05 17:36:49 (9 comments, 6 reshares, 15 +1s)
Most of us have been there: What happens when you try to explain your SEO job to your parents. It's not pretty. Check out the video.
http://outspokenmedia.com/seo/explaining-your-seo-job/

2011-11-17 15:39:48 (12 comments, 5 reshares, 13 +1s)
http://outspokenmedia.com/social-media/ignoring-linkedin/I probably shouldn't say this on Google+ but..I'm gonna try and stop ignoring LinkedIn. What about you?

2011-10-18 17:41:46 (25 comments, 1 reshares, 19 +1s)
What trait do you most look for, value in others? For me it's the ability to find the humor in absolutely everything. What's life without daily giggle fits?


2011-09-22 14:36:33 (0 comments, 1 reshares, 10 +1s)
#Otable #ethics #linkbuilding
Why I don't "do" SEO
I have to say that I've always been unattracted to link planting for a variety of reasons, and it is one of the reasons that I refuse to use SEO expertise in any of my self descriptive offerings when I consult. I definitely do all kinds of page SEO, and research competitors, all the things that make PPC run, but the link building aspect of it is really core to SEO proper, and I have had almost zero interest in these petitioning, (seemingly) often deceptive processes. I never really thought about it a lot, I just educated myself on as much SEO as I could so I can help clients in a peripheral - you really should look at this - way, but steered clear of that kind of work. It was AdWords and Social Media strategy for me, with SEO bleedover.
The non-existent Son
+Kat Caverly linked an... more »

2011-09-21 18:39:39 (0 comments, 2 reshares, 6 +1s)
+Sabre Sarnataro rocked this one, don't you think? A great analysis of the different persona types available to marketers and the risks/benefits associated with each.
http://outspokenmedia.com/online-marketing/personae-ethics/

2011-08-24 21:10:27 (17 comments, 0 reshares, 5 +1s)
Starting the process of putting together a book proposal. Any tips from folks who have been through it?

2011-08-09 21:00:19 (4 comments, 2 reshares, 3 +1s)
25 Things about myself that I've NEVER told anyone...not even my cat...who knows quite a bit as it turns out!
http://www.rewirebusiness.com/rethink-business/25-things-about-myself-that-ive-never-told-anyone/

2011-08-09 20:55:09 (11 comments, 0 reshares, 6 +1s)
TEN HOURS LEFT! Where's my army at? ;) http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-08-08 16:41:47 (6 comments, 0 reshares, 7 +1s)
1.5 days left to vote! Spare one click and give me a vote again? I promise beers and hugs to all once this thing Finally. Ends. :)
http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-08-04 20:56:28 (11 comments, 0 reshares, 5 +1s)
16 clicks to reach 2000? Can you spare one? http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-08-02 21:19:06 (1 comments, 13 reshares, 10 +1s)
This is funny on so many levels. I can't believe it's real.

2011-08-02 20:53:22 (2 comments, 0 reshares, 5 +1s)
To everyone who has emailed me "congrats" about speaking at BlogWorld LA... thank you. The support in this community never ceases to amaze me. Hope to see some of you guys there.

2011-08-02 14:56:47 (7 comments, 3 reshares, 5 +1s)
One week left in SMBInfluencer voting. Please consider giving me a vote and sharing with anyone who may be interested. Thanks for all the support you've given me! Tackle-hugs (and beers) for everyone next meeting. :)
http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-08-02 14:38:58 (5 comments, 3 reshares, 7 +1s)
Losing folks at checkout? Here's how to stop that.
http://outspokenmedia.com/usability/ecommerce-checkout-optimization/Los

2011-07-29 17:08:43 (8 comments, 1 reshares, 4 +1s)
I'm sick and can't move off the couch. :( Hoping to get a Friday push from Team Lisa! Can you take a second to vote and share? http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-07-28 19:45:49 (6 comments, 5 reshares, 16 +1s)
Buying people = bad. Got it? http://outspokenmedia.com/social-media/buying-facebook-fans/

2011-07-27 18:57:19 (22 comments, 1 reshares, 11 +1s)
Created a Team Lisa Circle for everyone who has been voting. You guys are my army and it means the world. <3 http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-07-26 21:38:41 (11 comments, 0 reshares, 9 +1s)
I know this is getting annoying, but I'd appreciate a vote here if you haven't yet today. I promise I'll make it up to you at some point. :)
http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-07-25 14:08:47 (18 comments, 1 reshares, 14 +1s)
Do you guys read +Lisa Barone? She's been nominated for a Small Biz Influencer Award. If you are familiar with her writing over at Outspoken Media, I'm sure you'll agree that she's a great candidate. You can very easily click her a vote over here: http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/
If you're not already familiar with her, you should be! Check out http://www.outspokenmedia.com/blog/ and see what you think!

2011-07-21 18:28:45 (7 comments, 0 reshares, 11 +1s)
Appreciate everyone whose given me a vote in the SMB Influencer Awards. You can vote every 24 hours! http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/

2011-07-19 17:43:22 (7 comments, 1 reshares, 3 +1s)
Vote early, vote often and vote.... for Lisa Barone http://influencers.smallbiztrends.com/small-business-gurus/lisa-barone/
Please reshare
http://blumenthals.com/blog/2011/07/19/small-business-influencer-awards-vote-early-vote-often-and-vote-for/

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