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Search Engine Land
News, tips & tactics about search engines and search marketing.
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2013-06-19 20:08:14 (0 comments, 0 reshares, 7 +1s)
A few new tricks for search marketers entering the social marketing sphere. Check out this #SMX Wrap-up from the Social Tactics For The Search Marketer with +Casie Gillette +Adam Schoenfeld +Ric Dragon +Kristy Bolsinger and +Eric Werner - by Kevin Ryan.
2013-06-19 19:18:22 (0 comments, 3 reshares, 16 +1s)
+Google is claiming its First Amendment right in order to release FISA requests made by the government.
2013-06-19 17:53:34 (1 comments, 10 reshares, 32 +1s)
Now you can control sitelink details in #AdWords enhanced campaigns. http://selnd.com/1atA5pK
2013-06-19 16:50:49 (0 comments, 0 reshares, 4 +1s)
So, you’ve got big data, but it’s hard to use — that’s where programmatic marketing steps in.
2013-06-19 15:52:08 (0 comments, 2 reshares, 6 +1s)
If you're getting ready to switch your AdWords campaigns now, check out this wrap-up from the #SMX #PPC Best Practices In An Enhanced World session by +Christine Churchill.
2013-06-19 15:39:25 (6 comments, 23 reshares, 53 +1s)
The Quintessential Marketer Scientist http://selnd.com/13T3VjC
2013-06-19 14:54:29 (5 comments, 23 reshares, 20 +1s)
Google remains consistent with the message that content is what webmasters should focus on, not links. #seo
2013-06-19 14:29:37 (1 comments, 11 reshares, 17 +1s)
How carousels end up hurting a sites #SEO and usability.
2013-06-19 00:48:41 (1 comments, 3 reshares, 10 +1s)
Don't wait until the last minute to migrate to enhanced campaigns. +iProspect #ppc #sem
2013-06-18 21:29:11 (0 comments, 1 reshares, 6 +1s)
The apps that aren't really apps on #googleglass .
2013-06-18 20:43:53 (5 comments, 15 reshares, 43 +1s)
Another week, another traffic record set by DuckDuckGo. http://selnd.com/16eCLE4
2013-06-18 18:47:19 (1 comments, 1 reshares, 2 +1s)
+Yahoo! issued its own disclosure statement last night about law-enforcement data requests.
2013-06-18 18:00:35 (3 comments, 29 reshares, 35 +1s)
+Google announces official launch of Carousel for local search results. http://selnd.com/13YNktq
2013-06-18 17:40:32 (0 comments, 0 reshares, 2 +1s)
izik comes to iOS and Android, offers a “what’s nearby” local search feature. http://selnd.com/11Mv30z
2013-06-18 17:21:16 (1 comments, 7 reshares, 15 +1s)
Did you know that sites with Schema could potentially rank three positions higher?
Read this great write up by +Chris Smith from the +Search Marketing Expo (SMX) Advanced session, “From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO.” #seo
2013-06-18 16:51:19 (0 comments, 6 reshares, 11 +1s)
Google's crackdown on unnatural links asks the question within #SEO circles: "Is link building dead?"
2013-06-18 16:33:36 (0 comments, 1 reshares, 5 +1s)
Which metrics would you like to see become industry standards?
2013-06-18 16:18:28 (0 comments, 1 reshares, 16 +1s)
Have you noticed a huge drop in the number of reported links to your sites? http://selnd.com/1apcsOR
2013-06-18 15:51:00 (0 comments, 0 reshares, 5 +1s)
Contributor +Brian Patterson compiled a list of five tools to check your reputation in ways you might not have considered.
2013-06-18 15:33:19 (0 comments, 11 reshares, 16 +1s)
"Over the next six months, Google CPCs will rise for the first time in almost two years..." http://selnd.com/13YksRU
2013-06-18 15:15:39 (0 comments, 2 reshares, 5 +1s)
Finding success in retargeting, Google remarketing programs, and explored non-Google channel retargeting opportunities. #marketing #advertising
2013-06-18 02:12:22 (0 comments, 5 reshares, 13 +1s)
What might be called a "transparency battle" erupted between Google and Facebook following Facebook's disclosure of government-related user-data requests. Microsoft, Twitter, also give their input.
2013-06-18 00:47:47 (0 comments, 1 reshares, 7 +1s)
Happy Birthday AdSense! To celebrate, +Susan Wojcicki will host a live Google Hangout TOMORROW at 10:00 AM PDT, tune in!
2013-06-17 19:43:13 (6 comments, 16 reshares, 41 +1s)
Google's +Matt Cutts: Stock Images do not impact search engine ranking. For more, visit: http://selnd.com/11KQCi7
2013-06-17 19:31:54 (0 comments, 0 reshares, 2 +1s)
Attend +Search Marketing Expo (SMX) East for essential #SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City.
2013-06-17 19:13:06 (0 comments, 1 reshares, 6 +1s)
Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of baseline intent analytics.
2013-06-17 17:47:48 (0 comments, 16 reshares, 31 +1s)
Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. http://selnd.com/17gGkhU
2013-06-17 15:42:36 (0 comments, 2 reshares, 10 +1s)
Google Carousel image displays are appearing more often. http://selnd.com/13UtlvJ
2013-06-17 15:25:33 (0 comments, 1 reshares, 3 +1s)
Up close coverage from the session "Authorship: Dive Deep" at +Search Marketing Expo (SMX) Advanced this past week.
2013-06-17 15:08:45 (0 comments, 4 reshares, 19 +1s)
+Chris Smith explains why you should forget about link building for local search, and what you should be doing instead. #seo #search
2013-06-17 14:51:07 (2 comments, 11 reshares, 27 +1s)
Google appears to have quietly put an end to a long-running trial that added a "quick view" option next to mobile search results from select websites. http://selnd.com/1aliIXS
2013-06-17 14:34:53 (0 comments, 1 reshares, 5 +1s)
#PPC Managers: Swinging for the fences instead of putting the ball in play.
2013-06-16 20:19:04 (5 comments, 8 reshares, 52 +1s)
+Danny Sullivan scored some vintage looking glasses from Bing at this past week's +Search Marketing Expo (SMX) Advanced conference. For more search in pics from this week, visit: http://selnd.com/1afXo6g
2013-06-16 20:08:15 (0 comments, 1 reshares, 11 +1s)
+Google switches up their logo to a slot machine type tribute for Father's Day. http://selnd.com/13ROCq7 #fathersday2013
2013-06-16 19:51:14 (0 comments, 4 reshares, 8 +1s)
Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. #search
2013-06-15 23:20:01 (1 comments, 2 reshares, 31 +1s)
Of all the things #googleglass does, apparently helping drivers isn't one of them. Here's what it looked like when +Barry Schwartz got pulled over while wearing his pair. Check out this week's search in pics: http://selnd.com/1afXo6g
2013-06-14 15:38:57 (4 comments, 9 reshares, 23 +1s)
Bing's upcoming Change History Graph is meant to offer quick visual insight into the effectiveness of your optimization changes. http://selnd.com/198nhU5
2013-06-14 15:20:48 (0 comments, 11 reshares, 12 +1s)
Can other indexable file types besides PDFs have inferred authorship in Google? #SEO
2013-06-14 15:03:23 (0 comments, 1 reshares, 3 +1s)
"Location bid modifiers are one of the (only) benefits of upgrading to enhanced campaigns, as they can be applied by location in a very granular and simple way." By +Benjamin Vigneron. #search
2013-06-14 14:43:11 (0 comments, 12 reshares, 15 +1s)
Yesterday, +Google announced more changes to the Google mobile search algorithm, intended to improve the search experience for mobile users.
2013-06-14 14:02:33 (2 comments, 8 reshares, 33 +1s)
+Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. http://selnd.com/1ab7SUi
2013-06-13 23:57:52 (0 comments, 6 reshares, 16 +1s)
Facebook has said that it’s getting rid of sponsored search results for the time being. #advertising
2013-06-13 15:21:22 (0 comments, 1 reshares, 7 +1s)
With Bing growing each day, optimizing for and advertising on Bing should not be ruled out when creating your online marketing strategy.
2013-06-13 14:58:46 (8 comments, 10 reshares, 28 +1s)
How much work are #PPC managers really doing? By +Larry Kim http://selnd.com/196kZ7X
2013-06-13 14:29:50 (0 comments, 0 reshares, 6 +1s)
While advertisers find themselves in a foggy haze of excess information, clear and accurate insight becomes invaluable. #search
2013-06-13 13:35:42 (3 comments, 7 reshares, 31 +1s)
+Google Image Search adds navigational arrows to browse through image search result large thumbnail by large thumbnail. http://selnd.com/1a7wn4U
2013-06-13 01:43:13 (0 comments, 8 reshares, 31 +1s)
Google's +Matt Cutts announces that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm.
2013-06-13 01:26:03 (2 comments, 2 reshares, 8 +1s)
+RKG | Rimm-Kaufman Group's newly added SEO solution segments all queries into topic areas, and then calculates CTRs at
each position for each topic area. According to the announcement, the Blueprint software can predict the probable impact of traffic changes.
2013-06-13 01:12:46 (0 comments, 1 reshares, 7 +1s)
After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users.
2013-06-12 18:57:20 (1 comments, 12 reshares, 26 +1s)
+Matt Cutts announces a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard.
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