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Bud Gibson

Bud Gibson 

I created the hands-on search marketing program at Eastern Michigan University

Occupation: Professor, Business Advisor (Eastern Michigan University)

Location: Ann Arbor, MI

Followers: 18,395

Following: 581

Views: 1,439,048

Added to CircleCount.com: 07/13/2011That's the date, where Bud Gibson has been indexed by CircleCount.com.
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Bud Gibson has been at 1 events

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Google+ Developers138,093@100495273398424488407 @114257258372806385210 and @111661289724043424828 will explain Cross-Platform Single Sign-On (SSO) between Android and the Web. Learn to create a seamless sign-in experience for your users across devices.Google+ Developers Live: Cross-Platform Single Sign-On2013-06-04 23:30:00123  

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Most comments: 1

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2016-09-25 21:27:24 (1 comments; 0 reshares; 1 +1s; )Open 

We hope that by October 4 that we will be able to see Google's new phone called Pixel. The phone will fetch you a price tag of over 600 dollars. These type of phone releases seems to go towards the die hard Google/Android fans. I myself probably wouldn't know the difference between the operational function of a Nexus to a Samsung. Most people find a phone that accomadates their own needs. 

Most reshares: 1

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2016-09-19 15:48:21 (0 comments; 1 reshares; 0 +1s; )Open 

Facebook introduced Messenger version 2.1 which includes Facebook pals. Facebook pals enables you to send money through this system. As Facebook messenger has over 1 billion users, people expect that they can handle their financial work via Facebook messenger too. 

Most plusones: 2

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2016-09-25 21:35:35 (0 comments; 0 reshares; 2 +1s; )Open 

Standing out in a job interview is vital, but how do you do that? One way is becoming Google AdWords certified! The test used to cost $50, but now its free! There is also a free study guide to help you study for the exam. The link for the study guide is in the article. If you do not pass the exam, you have to wait one week before you can retake it. What are you waiting for? Become certified today!

Latest 50 posts

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2016-09-26 22:11:52 (0 comments; 0 reshares; 0 +1s; )Open 

If you had a yahoo account, you were hacked

Yahoo has recent been hacked as their deal with Verizon closes. 200 million accounts breached and the information leaked can cause harm beyond Yahoo Email. I wonder if this will have an impact on their sale to Verizon and if in the future we will find out Yahoo actually could have stopped this from happening. ___If you had a yahoo account, you were hacked

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2016-09-26 22:10:31 (0 comments; 0 reshares; 0 +1s; )Open 

that phone addiction. I find it's good to put it in another room.

I will admit my phone has kept me up later than it should of but this is a little ridiculous. Half of young people, aged between 18 and 24, who were polled claim they check for messages throughout the night.___that phone addiction. I find it's good to put it in another room.

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2016-09-26 18:54:47 (0 comments; 0 reshares; 0 +1s; )Open 

Excellent point relating to our discussion on driverless cars.

"In 2015, deaths on U.S. roads jumped to 35,092 -- up 7.2% from 2014. That was the largest increase since 1966." The trend worsens for 2016. Why is the fatality rate increasing for motor vehicle deaths? Smartphone use, cheaper gas prices, climate change, and a strong economy seems to be the answer. The many laws surrounding texting and driving have not seemed to deter people from doing it. I think it's important to look at the facts and to realize how dangerous distracted driving is.___Excellent point relating to our discussion on driverless cars.

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2016-09-26 18:49:08 (0 comments; 0 reshares; 0 +1s; )Open 

Frankly, it is often not worth it.

There are many tactics businesses can use to fight the competition. They should be very careful when doing so. This article has great advice on bidding on the competitors. ___Frankly, it is often not worth it.

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2016-09-26 18:47:58 (0 comments; 0 reshares; 0 +1s; )Open 

Note that Google Glass failed, so we'll have to see with this one.

i think this is really cool. I have missed some awesome moments just because I couldn't get my phone out of my pocket, unlock the phone, go to the app, have it open, etc. Now with just a simple touch of the frame you can record exactly what you see with your eyes. Really cool.___Note that Google Glass failed, so we'll have to see with this one.

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2016-09-26 17:40:53 (0 comments; 0 reshares; 0 +1s; )Open 

I can still remember going to the travel agent for this kind of thing.

Considering my wife and I do a lot of traveling this app may look like one that we will have to check out. The article notes that the app will populate popular itineraries based on past results. The app will also work offline just in case you're in areas without service. I hope to use this app as it will put all your activities under one planner. If you're in the need of food or drink the app will help you find a place with directions. ___I can still remember going to the travel agent for this kind of thing.

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2016-09-26 17:40:03 (0 comments; 0 reshares; 0 +1s; )Open 

This has been tried before. It works if you have sufficient population density to support the overhead and logistics.

What do you think of getting groceries delivered? Kroger is doing this and I have yet to try it because I'm not sure how I would like it. I like to see the prices and see new items so I like being in the grocery store. I think this will hurt new companies or even new products if people aren't in the stores to see the product and price.___This has been tried before. It works if you have sufficient population density to support the overhead and logistics.

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2016-09-26 12:35:11 (0 comments; 0 reshares; 0 +1s; )Open 

Algorithms are great for identifying patterns, not so great for breaking the pattern.

This is a great article explaining how robots will take over the world. JK! It does however bring to light how intimate people get with their search engines and what that means for marketers.___Algorithms are great for identifying patterns, not so great for breaking the pattern.

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2016-09-26 12:33:37 (0 comments; 0 reshares; 0 +1s; )Open 

Machines very routinely outperform people on routine tasks. It's human drivers that are most often the problem.

This article just shows how Googles self driving cars are not the problem. This Google car was hit by a van that ran a red light driven by a person. It's not a shock that US car accidents are 94% of the time caused by human error. I was really skeptical about the self driving cars, but I'm really looking forward to it now.___Machines very routinely outperform people on routine tasks. It's human drivers that are most often the problem.

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2016-09-26 12:31:21 (0 comments; 0 reshares; 0 +1s; )Open 

Key point: Does going more granular increase your ROI? Maybe and maybe not.

It is kind of a great step for Google AdWords. Google recently introduced some changes of the way bid adjustments. It will enable users to have full control of managing or informing AdWords by the most suitable device. So through this new way of management, marketers can have another valuable data, and integrate new optimization strategies where they fit best. ___Key point: Does going more granular increase your ROI? Maybe and maybe not.

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2016-09-25 21:37:06 (0 comments; 0 reshares; 0 +1s; )Open 

Find something that works on one group, immediately deploy on another similar group.

Facebook has recently expanded its advertising targeting features. This new feature will allow businesses to advertise to people across the world. A upload of minimum of 100 emails of existing customers and/or leads is needed, then Facebook will find similar people internationally based on your email list provided. ___Find something that works on one group, immediately deploy on another similar group.

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2016-09-25 21:36:08 (0 comments; 0 reshares; 0 +1s; )Open 

YES

This seems like a helpful article on how to organize your Ad groups in Google Ad Words. With pointers on best practices and optimizartion. ___YES

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2016-09-25 21:35:35 (0 comments; 0 reshares; 2 +1s; )Open 

+Tia Ferris makes a great point. The question is how to pass. Generally, using the product helps a lot.

Standing out in a job interview is vital, but how do you do that? One way is becoming Google AdWords certified! The test used to cost $50, but now its free! There is also a free study guide to help you study for the exam. The link for the study guide is in the article. If you do not pass the exam, you have to wait one week before you can retake it. What are you waiting for? Become certified today!___+Tia Ferris makes a great point. The question is how to pass. Generally, using the product helps a lot.

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2016-09-25 21:34:10 (0 comments; 0 reshares; 0 +1s; )Open 

If your product explodes causing serious harm to users, you automatically lose.

The exploding Samsungs may prove Tim Cook’s slow-but-steady plan was right all along. By Apple making only refinements they are not necessarily taking risks like Samsung did. Samsung made a huge leap in battery life, but where did that lead them? Risks are important to take but can be very costly. It's interesting analyzing how Samsung's decision to expedite the new phone led to pretty bad consequences. I wonder what the lasting effect of this decision will be.___If your product explodes causing serious harm to users, you automatically lose.

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2016-09-25 21:33:21 (0 comments; 0 reshares; 0 +1s; )Open 

I find Apple Watch unlocking to sometimes be useful, but it is hampered by reliability issues.

With the launch of iOS 10 and as an owner of an Apple phone and computer, I have been anticipating the launch of Apple's new macOS Sierra. MacOS Sierra includes Siri, I don't really use Siri so I don't feel one or another about this feature. A cool feature is the ability to unlock your Mac by being near it with an Apple watch. The update also addresses space and clutter, which I am having a really hard time with currently on my Mac.___I find Apple Watch unlocking to sometimes be useful, but it is hampered by reliability issues.

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2016-09-25 21:32:07 (0 comments; 0 reshares; 0 +1s; )Open 

Danny makes a great point. Facebook is becoming a channel for watching mobile game competitions, something that simply did not exist before 2010.

The world of gaming is growing and becoming more and more of our everyday culture. ESPN shows professional gaming and now that Facebook live will also start showing games from apps, the marketing potential for video game companies has sky rocketed. Cable TV and Facebook are really helping boom the video game industry.___Danny makes a great point. Facebook is becoming a channel for watching mobile game competitions, something that simply did not exist before 2010.

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2016-09-25 21:28:29 (0 comments; 0 reshares; 0 +1s; )Open 

The case for social listening

Many people, companies, organizations, etc, market on social media, however do they know how to monitor everything that is posted on social media about their brand. 3 key reasons you should monitor your brand on social media is because it can help you with: 1- acquiring customer knowledge, 2-gaining a competitive advantage and 3- you can monitor business influencers.___The case for social listening

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2016-09-25 21:27:24 (1 comments; 0 reshares; 1 +1s; )Open 

Basically, the Android brand has no identity.

We hope that by October 4 that we will be able to see Google's new phone called Pixel. The phone will fetch you a price tag of over 600 dollars. These type of phone releases seems to go towards the die hard Google/Android fans. I myself probably wouldn't know the difference between the operational function of a Nexus to a Samsung. Most people find a phone that accomadates their own needs. ___Basically, the Android brand has no identity.

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2016-09-25 21:26:03 (0 comments; 0 reshares; 0 +1s; )Open 

Very needed, but you need to be able to question the insight.

Looks like Google Analytics is making the jump to more insights and less data. Currently available on iOS and Android platforms. This seems like it could be very usefull. ___Very needed, but you need to be able to question the insight.

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2016-09-25 21:24:57 (0 comments; 0 reshares; 0 +1s; )Open 

Computing really is the network now

Sometimes, you are using the Cloud, even when you are not.___Computing really is the network now

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2016-09-25 21:23:47 (0 comments; 0 reshares; 0 +1s; )Open 

I would not worry too much +Janai Sims. This is a very limited skill, relying very much on some unchanging properties of physics.

'Pepper' robot uses trial-and-error learning to master a child's game

' ... After some trial-and-error learning, it worked. Pepper, after shot 100, maintained a 100 percent success rate in landing the ball in the cup on subsequent tries. ... '

http://thenextweb.com/artificial-intelligence/2016/09/24/pepper-robot-uses-trial-and-error-learning-to-master-a-childs-game/___I would not worry too much +Janai Sims. This is a very limited skill, relying very much on some unchanging properties of physics.

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2016-09-25 21:22:56 (0 comments; 0 reshares; 0 +1s; )Open 

This has been years in the coming

This should help businesses access their accounts a lot easier. According to the article a new service for account managers they just have to invite someone without having to wait for manager confirmation. This helps ease wait times for people to access certain accounts. ___This has been years in the coming

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2016-09-25 21:22:10 (0 comments; 0 reshares; 0 +1s; )Open 

Terrible news for Verizon AND Yahoo users.

You can try to hide your kids, hide your wives, and hide your husbands, but it still wouldn't save you from this! Yahoo confirms one of the largest security breaches ever- 500 million user accounts were leaked! This is terrible news for Verizon, who states they just learned of this breach 2 days before Yahoo confirmed it to the public.
According to Motherboard the hacker; a cybercriminal known as peace_of_mind, listed 200 million users information (including username, password, and personal information) on the dark web, his payout $1,800. This hacker is also the same one that has been involved in illegally selling information from Myspace, LinkedIn, and Tumblr.
___Terrible news for Verizon AND Yahoo users.

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2016-09-19 16:27:50 (0 comments; 0 reshares; 0 +1s; )Open 

Good observation

In today's society, technology is part of our everyday lives. With these advancements in technology, more jobs are being done by computers. It seems that more interactions are happening between humans and technology, than human to human interaction.



https://plus.google.com/109719015632599024379/posts/brKoHz2SvHH___Good observation

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2016-09-19 16:27:12 (0 comments; 0 reshares; 1 +1s; )Open 

A lot of local search

If you are looking to improve the image of a business, never overlook the effectiveness of the google profile images. Though it seems like such a minuscule thing, check out this article to find out why google profile images are extremely important!___A lot of local search

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2016-09-19 16:26:28 (0 comments; 0 reshares; 1 +1s; )Open 

A good note about the need to consider your marketing spend in terms of profit returned.

Return On Ad Spending (ROAS) is simple, easy to measure, and has the appearance of being important, but alone it might not be the best predictor of retail success.___A good note about the need to consider your marketing spend in terms of profit returned.

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2016-09-19 16:22:48 (0 comments; 0 reshares; 0 +1s; )Open 

This is too rich

Many people have switched over to Adblock/Adblock Plus to get rid of ads on their screens and now Adblock Plus is going to start doing the exact opposite of their business model. I definitely wont be using them anymore.___This is too rich

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2016-09-19 16:22:26 (0 comments; 0 reshares; 0 +1s; )Open 

Most "TV" watching is done on devices.

Interesting article on how important mobile advertising is becoming. I was most surprised on the number of millenials who watch dialy video on their smartphone. ___Most "TV" watching is done on devices.

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2016-09-19 16:21:29 (0 comments; 0 reshares; 0 +1s; )Open 

It's NOT "instead of using keywords" BUT "in addition to using keywords". Search terms are our single best indicator of user intent. That would be throwing away useful information.

Great news fellow marketing students! AdWords has a new feature: Demographic targeting for search campaigns. Instead of using keywords to match ads to users, demographics are now used to advertise to target age and gender demographics within their search campaigns. ___It's NOT "instead of using keywords" BUT "in addition to using keywords". Search terms are our single best indicator of user intent. That would be throwing away useful information.

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2016-09-19 16:15:52 (0 comments; 0 reshares; 0 +1s; )Open 

A very typical loyalty play, reward volume consumers with lower prices, knowing they will make it up in volume. How does this affect drivers?

In order to make Uber more affordable, its taking after Amazon Prime. Their idea will have riders pay up front for a month of extremely cheap rides. This is taking place in major cities, I think this is a great step forward and it's interesting to see what the new ideas are of these popular companies. This marketing tactic could keeps Uber in competition with Lyft.___A very typical loyalty play, reward volume consumers with lower prices, knowing they will make it up in volume. How does this affect drivers?

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2016-09-19 16:13:25 (0 comments; 0 reshares; 0 +1s; )Open 

Further explanation: Green signals go. It's an example of the stroop effect. Also, there are the most receptors in your eye for green of any color, making green more noticeable.

An estimate of $47.5 billion will be generated in 2016 from Google Search Ads! The color green is a main contributor to this massive revenue. Google recently changed the color of the "ad" tag on paid ads from yellow to green. This green color was picked in hopes that users will mistake paid ads for organic results, and it works! Therefore, it is now needed for marketers to budge for paid searches. ___Further explanation: Green signals go. It's an example of the stroop effect. Also, there are the most receptors in your eye for green of any color, making green more noticeable.

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2016-09-19 16:06:02 (0 comments; 0 reshares; 0 +1s; )Open 

Key point: Uber stole Carnegie Mellon's autonomous driving team. That's why they're starting in Pittsburgh.

Ever used Uber before? How would you feel if it was a self driving car the next time they picked you up? It seems like a great concept, but I know I wouldn't want to use the self driving car until a couple years from now, after they work out the bugs and minor issues that will arise in the beginning. ___Key point: Uber stole Carnegie Mellon's autonomous driving team. That's why they're starting in Pittsburgh.

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2016-09-19 16:04:13 (0 comments; 0 reshares; 0 +1s; )Open 

There are some real things to recommend the Android experience. In particular, Google's AI is just way better. Try Google voice search for local sites on iOS and compare it to Siri to see what happens.

Another Android device going after iPhone users. There is a video where iPhone users think they are being introduced to new innovative technology from Apple. Who knows how staged these type of videos are, but, considering that in my opinion that iPhone has yet to draw my attention Android platforms still have a wide variety of phone companies to choose from. Hopefully they are introduced to the luxuries of Android. ___There are some real things to recommend the Android experience. In particular, Google's AI is just way better. Try Google voice search for local sites on iOS and compare it to Siri to see what happens.

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2016-09-19 16:00:54 (0 comments; 0 reshares; 0 +1s; )Open 

Consider my post about how to keep from getting automated out of your job.

Analytics, a powerful tool in marketing! Data helps marketers solve problems, predict the future, analyze customers, etc, and overall to drive growth! Data analytics also helps marketers in the decision making process because of the wealth of information you get from it.___Consider my post about how to keep from getting automated out of your job.

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2016-09-19 15:59:29 (0 comments; 0 reshares; 0 +1s; )Open 

This number only gets bigger. I wonder what the natural limit is. Search is natural on mobile because of the limited UI.

According to Google, more than half of all search queries globally come from mobile devices. Out of the 11 key categories, "Food and Beverage" had the highest percentage of mobile searches. So, what does this tell marketers? Do you think there will be a time when PCs will no longer exist? I think eventually there will be no more demand for PCs, and everything will be run on mobile devices.___This number only gets bigger. I wonder what the natural limit is. Search is natural on mobile because of the limited UI.

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2016-09-19 15:57:43 (0 comments; 0 reshares; 0 +1s; )Open 

Where does Netflix fall on the digital media landscape? It's basically its own platform.

BILL NYE THE SCIENCE GUY! For all of you who remembered and loved when you walked into your science class and found out you were watching an episode of "Bill Nye the Science Guy," this one is for you. Starting Spring 2017, Bill Nye will have his own talk show called, "Bill Nye Saves the World" coming to Netflix. The show will "explore science and its impact on politics, society, and pop culture." CAN'T WAIT!!! (:___Where does Netflix fall on the digital media landscape? It's basically its own platform.

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2016-09-19 15:56:28 (0 comments; 0 reshares; 1 +1s; )Open 

TBH, not that hard to believe ...

This article has some interesting stats for this week. Hard to think 300,000 people would be interested in watching a live stream of someone making a Baconator.___TBH, not that hard to believe ...

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2016-09-19 15:55:32 (0 comments; 0 reshares; 0 +1s; )Open 

Mobile is about battery, connection, and user experience. Samsung pushed it a little hard on battery.

The Samsung team getting sued for the galaxy note 7 exploding in a customer pocket. This is scary, because the customer has a second degree burn from the phone exploding. I am definitely a "team android " user, so this is a disappointment story to me. I believe that Samsung is going to lose a lot of customers because of this. ___Mobile is about battery, connection, and user experience. Samsung pushed it a little hard on battery.

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2016-09-19 15:53:25 (0 comments; 0 reshares; 0 +1s; )Open 

The question I always have with Android is how often the carriers update the core OS. Google Play services gets around all of that to some extent.

The day has come, I might just switch to android. The new beta is a huge step forward in my book, I've always thought they should do this. If only they could make it so Youtube would still play audio when the screen is turned off. Can't wait for this to catch on.___The question I always have with Android is how often the carriers update the core OS. Google Play services gets around all of that to some extent.

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2016-09-19 15:49:44 (0 comments; 0 reshares; 0 +1s; )Open 

Excellent news from Ahyun. We heard about this over the summer.

As Professor Gibson mentioned before, Facebook is going to launch Blueprint Certification, which could be another great advantage for web advertising specialists. Facebook develops this certification in order to allow digital media planners or web advertising professionals plan successful Facebook campaign. And even more, Blueprint eModule is available in online. ___Excellent news from Ahyun. We heard about this over the summer.

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2016-09-19 15:48:21 (0 comments; 1 reshares; 0 +1s; )Open 

To date, Facebook's efforts at transaction processing and ecommerce have not really borne fruit.

Facebook introduced Messenger version 2.1 which includes Facebook pals. Facebook pals enables you to send money through this system. As Facebook messenger has over 1 billion users, people expect that they can handle their financial work via Facebook messenger too. ___To date, Facebook's efforts at transaction processing and ecommerce have not really borne fruit.

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2016-09-19 15:46:52 (0 comments; 0 reshares; 0 +1s; )Open 

I'm not even sure people think of skype as a video calling platform anymore if they ever did.

Skype was a leader in video calls at one point not too long ago. However, that might not be the case any time soon. With apps like snapchat and updates to instagram to create real time videos to send (and the most similar to skype: facetime) I feel like Skype is on a steady decline. Skype's London offices are closing, putting 400 jobs at risk.___I'm not even sure people think of skype as a video calling platform anymore if they ever did.

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2016-09-19 12:49:12 (0 comments; 0 reshares; 0 +1s; )Open 

Controlling channels of distribution

Controlling channels of distribution___

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2016-09-19 12:41:12 (0 comments; 1 reshares; 1 +1s; )Open 

Excellent post on mobile design. 

Excellent post on mobile design. ___

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2016-09-19 12:31:47 (0 comments; 0 reshares; 0 +1s; )Open 

Key point: use machines to enhance your capabilities. 

Key point: use machines to enhance your capabilities. ___

2016-05-13 16:43:15 (1 comments; 0 reshares; 1 +1s; )Open 

I'm considering launching a publication on Medium. Any thoughts?

I'm considering launching a publication on Medium. Any thoughts?___

2016-05-03 13:55:08 (0 comments; 0 reshares; 1 +1s; )Open 

I'm using a low end samsung chromebook as a sort of third computer (for website that won't quite work on the tablet in a location I'm using over the summer). It's quite tolerable.

I could see paying a little more for a more fluid web loading experience, but other than that, the traditional web experience is all you could hope. It's like a low end cloud terminal.

I point out to students that what i was calling the web a decade (and more) ago has now morphed into the cloud. That's basically all the web protocols now optimized for data and content delivery.

I'm using a low end samsung chromebook as a sort of third computer (for website that won't quite work on the tablet in a location I'm using over the summer). It's quite tolerable.

I could see paying a little more for a more fluid web loading experience, but other than that, the traditional web experience is all you could hope. It's like a low end cloud terminal.

I point out to students that what i was calling the web a decade (and more) ago has now morphed into the cloud. That's basically all the web protocols now optimized for data and content delivery.___

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2016-04-18 12:43:32 (0 comments; 0 reshares; 0 +1s; )Open 

Agile is effectively a change management approach

As you all know, we have been using the agile approach to project management throughout this semester. As we experienced or research or viewed from our trips to MENLO and the car insurance organization that came in agile change management practice can address such issues as it is geared towards adding value in small increments.  Agility in change management requires making and delivering changes in smaller amounts using an approach that uses brief time-periods.  It promotes managing change by focusing on value, delivering the value and optimizing the value.  Change is delivered in small chunks that are time-boxed. This article is pretty interesting.___Agile is effectively a change management approach

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2016-04-18 12:42:51 (0 comments; 0 reshares; 0 +1s; )Open 

No doubt about this

It's definitely not surprising to me to see that developers and engineers are hard to find, but it's a little surprising that project managers are hard to find too. "Every company is an IT company nowadays, so every industry, not just IT, is going to need these people..." This statement is exactly why I chose CIS as my major. Every company needs computer people.___No doubt about this

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2016-04-18 12:42:26 (0 comments; 0 reshares; 0 +1s; )Open 

Lean is often considered a flavor of agile. Agile at its root is about a philosophy.

Perfect article for this class! "Best" is definitely subjective in almost all cases - project management is not an exception. Agile may be better for some projects, while Waterfall is better for others. and maybe some projects require a combination of Lean, Agile, Waterfall, and Six Sigma, or LAWS.___Lean is often considered a flavor of agile. Agile at its root is about a philosophy.

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