Google Creative Sandbox 
When creativity and technology collide in the digital space
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Google Creative Sandbox has been shared in 175 public circles
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Latest postings
2013-06-19 14:57:43 (0 comments, 6 reshares, 40 +1s)
Big congrats to +Topshop and +Dove for their Cannes Lions Awards! And double celebration for +Dove who was also voted number 1 in the Cannes YouTube Ads Leaderboard. Don't miss them on stage tomorrow @1pm CET at the Palais.
#GoogleCannes
#adspeoplechoose
2013-06-19 13:38:46 (2 comments, 10 reshares, 50 +1s)
All our Lightning Talks from yesterday are now available to watch! Just go to our YouTube tab on our +page to take a look or click below.
#GoogleCannes
2013-06-19 08:23:00 (0 comments, 1 reshares, 22 +1s)
If you feel you need a drink as much as we do, join our Sunset Social from 5pm CET onwards. Grab a cocktail and share your creativity
#GoogleCannes
2013-06-18 10:34:12 (2 comments, 2 reshares, 23 +1s)
2:00 - 2:50pm “Adthropology: What great ads say about us”
Join TED and Google as we dig into the anthropology of our compulsion to curate, create and share – from ads to crazy videos, to our friend's vacation photos to big ideas. And how smart brands, like those behind TED Ads Worth Spreading 2013, are tapping into it.
Speakers:Rhonda Carnegie, Head of Global Partnerships, TED
Abigail Posner, Head of Strategic Planning, Agency Development at Google
3:00 - 3:20pm “I Hate Technology”
Self confessed “luddite” Sara will cover a history of stories, looking in particular at how technology is advancing the art of directing. Sara will share her insights into how the impact of technology on the way stories are told and films are made, seen and engaged with, is revolutionising the world of film.
Speaker: Sara Dunlop, Rattling Stick
#GoogleCann... more »
2013-06-17 14:37:26 (0 comments, 16 reshares, 62 +1s)
Only a few hours left to get questions in for Astro Teller, Captain of Moonshots @ Google [x]. Post & vote here goo.gl/goKJ7 #GoogleCannes
2013-06-17 11:50:46 (4 comments, 5 reshares, 29 +1s)
Fancy grabbing a smoothie and joining us for today's Lions Live stream with Jenson Button of McLaren F1 and Nick Emery, Global CEO of Mindshare...?
#GoogleCannes
2013-06-16 21:55:01 (0 comments, 5 reshares, 33 +1s)
After a long day of preparations, we're excited to say that we're all set for tomorrow! The beach is opening at 12pm CEST, but we will be welcoming early birds for Yoga at 10.30am. Full day schedule below.... See you under the sun! #GoogleCannes
2013-06-16 13:14:15 (5 comments, 4 reshares, 39 +1s)
The first Lions Live session will start in less than an hour with Rene Rech CEO of BE ON and Mihkel Jäätma Managing Director of RealEyes directly from +Cannes Lions International Festival of Creativity
#GoogleCannes
2013-06-16 08:42:59 (3 comments, 12 reshares, 125 +1s)
The +Cannes Lions International Festival of Creativity started today and we just arrived at Cannes! Care to share your Cannes hotspots and secret festival tips? Apart from our beach that is...
#GoogleCannes
2013-06-19 16:20:25 (0 comments, 9 reshares, 54 +1s)
Come and hear three innovators share their moonshot proposals to solve global problems. Take part in a +Solve for X exploration session to help push forward their breakthrough technology and radical solutions.
Sign up here: goo.gl/ckUGK
#GoogleCannes
2013-06-14 19:32:20 (7 comments, 21 reshares, 72 +1s)
What Do You Want To Ask Google [x]'s Astro Teller at the Cannes Lions?
If you have a question you'd like Astro to tackle, please enter it here: http://goo.gl/goKJ7
You can also see other questions and vote them up or down.
On June 18th, Astro Teller, Google [x]'s Captain of Moonshots, will give a glimpse of the ethos, people and approach behind Google [x], a moonshot factory full of optimists who are focused on changing the world by seeking out massive unsolved problems that, when solved, will profoundly and positively alter the way we live. Moonshots are seemingly impossible, yet impossibly important ideas that through science, technology and creativity can be brought to reality. Astro will talk about the importance of storytelling to launching and achieving moonshots.
2013-06-14 08:52:26 (9 comments, 13 reshares, 115 +1s)
Ever wondered what's the result of mixing a few pairs of Chuck Taylor All Star Sneakers with some of the most creative minds in the world? Take a look at +Converse to find out...and stay tuned for the ultimate #chuckhack being announced next Monday at #GoogleCannes on the beach
2013-06-18 10:32:32 (0 comments, 2 reshares, 25 +1s)
3:00 - 3:20pm "Brand APIs"
Participatory brands - with followers, friends, hashtags and UGC - aren't enough. Today, brands need to adopt, develop and become more like APIs that facilitate experiences for, and provide services to our customers. To do this, we'll have to blow up a few of our ideas about participation, control, and utility. This talk should help light the fuse.
Speaker: Farrah Bostic, Founder, The Difference Engine
3:30 - 3:50pm “LMAO with Gen Z - And Realizing I Am Getting Older”
Working with a young team can be quite a challenge for anyone. It means understanding their vocabulary, their approach to the work, being generous with theirs and your own limits and making sure you don't act like you are their mother, but you do "slap" them from time to time.
Speaker: Fernanda Romano, Chief Creative Officer and Par... more »
2013-06-12 17:51:13 (5 comments, 12 reshares, 46 +1s)
Chief Creative Officer Christopher Bailey introduces Burberry Kisses - letters sealed with your kiss kisses.burberry.com
2013-06-12 17:20:28 (2 comments, 10 reshares, 32 +1s)
Play Cube Slam face-to-face against your friends in Chrome!
Cube Slam is a Chrome Experiment built with +WebRTC, an open web technology that lets you video chat right in the browser, without installing any plug-ins.
To play Cube Slam, visit cubeslam.com, click “Play a friend,” and share the unique URL. You and your friend’s video feeds will appear across from each other in the game arena, so you can video chat while you play.
Have fun!
2013-06-19 08:22:43 (0 comments, 3 reshares, 18 +1s)
Should advertisers be inventors? Winston Binch will be at the #GoogleCannes beach to tell us why he believes that's the case. His Lightning Talk starts at 3, don't miss it!
2013-06-10 20:37:40 (1 comments, 1 reshares, 14 +1s)
It's official, the winners of Lions Live have just been confirmed and they are:
SUNDAY 16 JUNE
BE ON
HUMAN BEHAVIOUR – MEASURING EMOTIONS TO IMPROVE EFFECTIVENESS OF ONLINE VIDEO ADS
MONDAY 17 JUNE:
MINDSHARE & MCLAREN F1
HOW TO BE MORE ADAPTIVE AND WHY IT'LL MAKE YOU MORE CREATIVE
TUESDAY 18 JUNE:
LEO BURNETT & CONTAGIOUS
WILDFIRE / FULL OF TOMORROW: HOW BRANDS CAN EMBRACE MIRACULOUS NEW TECHNOLOGIES TO CREATE SMALL WONDERS THAT WILL CHANGE OUR DAILY LIVES
WEDNESDAY 19 JUNE:
LINKEDIN
THE NEXT BIG CHALLENGE: CREATIVITY IN SOCIAL MEDIA
THURSDAY 20 JUNE:
DENTSU
HAPPY HACKING: REDEFINING THE CO-CREATION FRONTIER
FRIDAY 21 JUNE:
PUBLICIS GROUPE / HEINEKEN
MAURICE LÉVY INVITES... JEAN-FRANCOIS VAN BOXMEER AND ALEXIS NASARD
... more »
2013-06-10 17:19:13 (5 comments, 26 reshares, 112 +1s)
Ad agency Ogilvy Paris developed a creative way to use your Scrabble skills to get free WiFi
http://goo.gl/OB1rz
2013-06-08 16:47:15 (0 comments, 9 reshares, 36 +1s)
Can't make to South of France? Not a problem! This year +Cannes Lions International Festival of Creativity offering a taste of the Festival experience on +YouTube: one seminar session each day will be streamed live. Get voting for your favourite session - you've got only one day left! #GoogleCannes
2013-06-06 17:31:56 (1 comments, 12 reshares, 43 +1s)
Pop Secret & DeutschLA have solved the burnt popcorn problem w/ an app that listens to the popping and then analyzes it against data culled from several models of microwaves and hundreds of bags of popcorn. Never have burnt popcorn again!
http://goo.gl/AvuXi
2013-06-06 01:43:33 (1 comments, 20 reshares, 54 +1s)
The Harlem Shake, Nyan Cat, screaming goat videos. Are these memes just a mindless distractions? Dumb hilarity? Or do they have a deeper meaning?
As part of our #engagementproject , we partnered with cultural anthropologists, psychologists and digital creators to dig deeper. The verdict: memes matter. Not just to people, but to brands. Google's Abigail Posner explains....
http://www.google.com/think/articles/memes-with-meaning.html#utm_medium=social&utm_campaign=twgplus&utm_source=memes-with-meaning
2013-06-08 16:37:42 (0 comments, 8 reshares, 39 +1s)
Creative Sandbox is returning to the +Cannes Lions International Festival of Creativity We can't wait to open our beach on Monday 17th June. Have a look into what we've got planned!
#GoogleCannes
2013-06-03 20:47:42 (3 comments, 13 reshares, 68 +1s)
+Samsung Mobile had a recent ad that challenges passersby to a staring contest which features the Galaxy S4 phone's new 'smart pause' technology: http://goo.gl/gzn3e
2013-05-31 16:10:03 (0 comments, 4 reshares, 37 +1s)
Create your own interactive travel stories this summer w/ the latest +Expedia campaign, Find Your Story.
Yet another neat integration with Google Maps!
http://goo.gl/GgN1D
2013-05-30 23:17:06 (7 comments, 53 reshares, 182 +1s)
You saw it on stage at Google I/O, and now Racer is finally here: http://www.chrome.com/racer
Line up your phones and tablet devices to create a race track across up to five screens. No apps, no downloads. Just start a race, sync up and tap your screens to rev your engines!
2013-05-24 22:39:43 (6 comments, 41 reshares, 166 +1s)
Thanks to the 1 million developers that have re-imagined the map by using the Google Maps API!
Do you know of a marketing campaign or application that utilizes Google Maps API in a creative way? If so, let us know about them below!
2013-05-23 21:04:24 (1 comments, 13 reshares, 32 +1s)
Sky Brasil and Agencia Click have created a hashtag that lets customers record their favorite tv shows by tweeting: http://goo.gl/X2Qkz
2013-05-21 23:22:28 (22 comments, 81 reshares, 200 +1s)
China's EPA and ad agency DDB China created Green Pedestrian Crossing, a campaign urging people to walk more and drive less: http://goo.gl/d4WfM
2013-05-16 16:24:33 (7 comments, 65 reshares, 165 +1s)
+Toyota USA and advertising agency Saatchi & Saatchi LA collaborated with Google and employed Joystick Interactive to build the social shopping app "Toyota Collaborator," which is being demoed at the Google I/O conference this week.
The shopping app allows consumers to construct their perfect, dream car, ask their questions with a salesman online and even take friends on a virtual test-drive.
Try building a Toyota in your next Google+ Hangout!
2013-05-13 20:28:20 (16 comments, 122 reshares, 287 +1s)
Dyskograf is a music experiment created by Avoka, a collection of new media artists and producers. The project consists of a graphical disk drive, the music is created by the user drawing on the disk with a marker.
In this way the experience becomes a highly visual one. It expands the language of music drawing from the visual arts. But perhaps the most interesting possibility for this experiment is its easy-to-use form, allowing for anyone to create music regardless of talent.
As the barriers to music creation break down, the possibilities will only increase for more immersive, imaginative, and engaging sonic experiences.
2013-05-06 20:24:12 (3 comments, 10 reshares, 46 +1s)
Trend #6: Data Stories
Our previous posts have covered grounds on major trends in digital creativity. We talked about bringing personal touches to otherwise ordinary objects by inviting users to interact with products through the web. Our second post discussed how re-imagined canvases can bring fresh thinking to established media and ad formats. We also told you about the importance of useful marketing, and how it drives the construction of tools that can bring a brand’s promise to life in tangible ways for consumers. Additionally, we mentioned about the value of creating more valuable ads tailored and personalized at the individual. Finally, in our post from yesterday, which covered the fifth trend in our six-part series, we touched on harnessing people’s desires through collaborative storytelling.
In this final post on creative digital trends, we highlight the power of ... more »
2013-05-03 17:01:15 (2 comments, 17 reshares, 50 +1s)
Trend #5: Collaborative Storytelling
Yesterday’s post was all about creating messages that are more relevant to users by catering towards the individual’s preferences and interests, rather than large, generic consumer segments and audiences. Today, we’ll cover Collaborative Storytelling and how it can captivate users and allow them the engage and participate with brands in refreshing ways.
It’s an old maxim that ideas can come from anyone and anywhere, but the web has been great proof of it. Given the opportunity, people have consistently surprised us with their boundless creativity. On the web, we can harness people’s desires to co-create with us by building platforms that bring ideas to life which could never be accomplished alone. More and more, inspiring this kind of participation is going to be crucial for brands.
By putting a piece of themselves into the ... more »
2013-05-02 17:39:54 (0 comments, 10 reshares, 37 +1s)
Trend #4: Audiences of One
In our series of posts this week we’ve discussed digital trends in regards to connected devices, re-imagined canvases and useful marketing. Today’s trend of the day touches on the Audiences of One.
In today’s society, people can now decide if, when and how they interact with brands. Consequently, our definition of great creative work is changing. Today, people can choose the ads they want to engage with, which opens the door to fresh thinking about how to make them more relevant.
Using real-time data and cues like time of day, location and interests, we can already tailor and personalize ads in ways that make them more valuable and meaningful. Instead of creating messages aimed at audiences, consumer segments and personas, we can now simply talk to people the way they want to be talked to.
In Hyundai’s Elantr... more »
2013-05-01 16:55:52 (10 comments, 46 reshares, 123 +1s)
Trend #3: Useful Marketing
In the past two days, we’ve covered two trends in digital creativity: connected objects and re-imagined canvases. Today, the third trend we will be highlighting in this 6-part series is the idea of Useful Marketing.
Marketing has become less about talking and more about doing. Brands, even the non-techy ones, are launching mobile, web and hardware products. Tools that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways. Whether they’re leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.
The KLIPPBOK by IKEA campaign (http://goo.gl/Bx6Qz) is an iPad app which gives users access to IKEA products all year round. K... more »
2013-05-01 01:59:31 (0 comments, 16 reshares, 62 +1s)
Yesterday, we introduced our 6-days series of digital creativity trends, starting with Connected Objects. The second trend in this series is about Re-Imagined Canvases.
When we think of innovation, we shouldn’t necessarily think of it to always mean inventing something new. Bringing fresh thinking to established media and ad formats can be an easy and inexpensive way to stand out in a connected world.
Sometimes it’s about the unexpected marriage of an idea and an existing technology. Or it can be a matter of taking a well-known ad space and making it sing with an innovative creative approach. Whether you’re crafting surprising experiences with video ads or giving the classic printed circular an online dimension, there are plenty of opportunities on the modern web that are coding-optional.
In the Assasin’s Creed campaign (http://goo.gl/Zc6vl), video game pub... more »
2013-04-29 18:00:12 (1 comments, 14 reshares, 54 +1s)
Advertising has gone through waves of changes throughout history, while maintaining the mindset of captivating an audience in the most compelling of ways.
Whether to inspire, to evoke emotion, to educate or to entertain, today’s age of advertising is now more driven by creative and innovative usages of technology and digital media. We are more connected to the world and to the brands we love than ever before, through various means and channels that were never thought possible.
The project Art, Copy & Code (http://www.artcopycode.com) is experimenting with innovative brands to bring amazing ideas to life through technology. The project outlines a series of six trends in digital creativity.
This week, we will be posting a daily post that will illustrate one of these 6 trends in digital creativity along with an example from a brand that brings these conce... more »
2013-04-26 17:08:21 (7 comments, 10 reshares, 59 +1s)
+Old Spice and +Wieden + Kennedy NY have rolled out their new Scratch 'N Sniff Banner Ads: goo.gl/6vbvD
2013-04-22 21:18:14 (13 comments, 5 reshares, 43 +1s)
Join Anastasia Holdren for a 30-minute Hangout on Air hosted by +Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals.
Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006.
RSVP for the hangout here: http://goo.gl/075jA
2013-04-15 16:46:11 (4 comments, 15 reshares, 72 +1s)
Today’s social consumers rely so heavily on their networks of friends and peers to help them make purchase decisions that your brand can get completely cut out of the process. Join +Maya Grinberg and +Google Engage for Agencies to learn how your brand’s marketing efforts can adapt to the new social media customer lifecycle.
RSVP for the Hangout on Air here: http://goo.gl/Oo85N
2013-04-09 16:35:22 (4 comments, 6 reshares, 45 +1s)
Did you know that Pepsi’s “Test Drive” ad has already racked up more views in mere weeks than any of the 2012 Leaderboard ads have tallied since their upload dates? Check out the March 2013 YouTube Ads Leaderboard to see which other videos were hot last month.
2013-04-04 20:12:21 (8 comments, 26 reshares, 110 +1s)
+Google Play has a new feature called "Info Cards" that show information about films/shows you watch from an Android tablet: http://goo.gl/rXJne
2013-04-02 16:33:15 (5 comments, 29 reshares, 73 +1s)
Have you seen Director Patrick Jean's latest featured work w/ the @googlemaps interface? Check out "Motorville," a simple story about society's increasing dependency on oil http://goo.gl/Cg99h
2013-04-01 14:21:36 (15 comments, 26 reshares, 95 +1s)
Check out Google's #AprilFools joke this year from YouTube! http://youtu.be/H542nLTTbu0 What's been your favorite April Fool's prank from Google so far? Comment to let us know!
2013-03-29 18:48:39 (0 comments, 38 reshares, 78 +1s)
Hype My Hangout is a simple web tool for creating and sharing a short promo video for an upcoming Google+ Hangout. Make a video to spread the word.
Hype your own G+ Hangout at http://hypemyhangout.com
2013-03-29 16:15:42 (4 comments, 3 reshares, 28 +1s)
Join our One Channel hangout right now! We will discuss YouTube's new One Channel design and its capabilities for creatives and marketers. During our talk we'll share why we made the changes, what exactly has changed and steps you can take to leverage this new creative canvas.
One Channel
2013-03-28 16:28:17 (3 comments, 5 reshares, 39 +1s)
The ad agency Red Tettemer + Partners hired new 16 employees in the span of 6 months. So naturally, they decided to craft a crayon sculpture for each new hire. We love seeing this kind of creativity. via +PSFK
2013-03-27 14:43:58 (6 comments, 69 reshares, 183 +1s)
Today we present The Full Value of Mobile: Constant connectivity through mobile has created five new paths to purchase that start on customers’ smartphones. Learn how to measure the value they drive using our new Full Value of Mobile resources: a web-based calculator, case studies, measurement tips and videos that illustrate each conversion path. Visit www.howtogomo.com/fullvalueofmobile
2013-03-26 15:00:12 (7 comments, 12 reshares, 59 +1s)
Experience Google I/O around the world with I/O Extended
#io13extended
Not going to Google #IO13? Experience the Google I/O magic remotely with Google #IOExtended!
Become an organizer: register your event on our new site http://goo.gl/6Kscu
Attend an event: find an I/O Extended site near you and RSVP today!
Part viewing experience and part community building, I/O Extended programming can include everything from live streaming the Google I/O keynote and sessions http://developers.google.com/io, to local developer demos, hackathons, and speakers.
For more info on Google I/O Extended, keep an eye on the Google I/O site http://google.com/io, add us to your circles, and follow the conversation on #io13extended
2013-03-25 16:24:52 (5 comments, 21 reshares, 76 +1s)
Peanut Gallery is a new Chrome Experiment that lets you add intertitles to old film clips using your voice, using your computer's microphone and the Web Speech API. Be sure to share your masterpiece with friends.
www.peanutgalleryfilms.com
2013-03-21 16:37:57 (1 comments, 12 reshares, 26 +1s)
Fashion got a makeover when Google+ and +Topshop joined forces at London Fashion Week.
There was a time when only editors of the world’s style bibles got the chance to sit on the front row of a fashion show, when the catwalk was the exclusive domain of top models, and when stylists and makeup artists were the only ones lucky enough to join in the backstage excitement of London Fashion Week.
This past February, Topshop reinvented its fashion show and simultaneously democratised the thrill of London Fashion Week. And there's now a case study to show for it, just as Topshop reaches 1M followers on the platform. Read through the case study here: http://goo.gl/DwDcF
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