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Doc Sheldon

Doc Sheldon 

Retired business management consultant, turned forensic SEO and content strategist. Semantic fanatic.

Occupation: Perpetual student of SEO; Content Strategist

Followers: 5,343

Added to CircleCount.com: 07/13/2011That's the date, where Doc Sheldon has been indexed by CircleCount.com.
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Doc Sheldon has been at 86 events

HostFollowersTitleDateGuestsLinks
Jim Munro18,672We meet every Thursday to answer the SEO questions asked on the SEO Questions community on Google+ https://plus.google.com/u/0/communities/110526883334667803217 You are welcome to participate.Dumb SEO Questions 151.2015-08-13 15:00:0015  
ISOOSI Research Engine3,463Graphs & Vaults: Getting to Know Knowledge Bases with @107219258490020304975  Tuesday (23rd September 2014) at 12pm PDT // 3pm EDT // 8pm GMTGraphs & Vaults: Getting to Know Knowledge Bases - #ISOOSIChat 442014-09-23 21:00:00160  
ISOOSI Research Engine3,463The End of the Authorship (Tagging) with Eric Enge Tuesday (9th September 2014) at 12pm PDT // 3pm EDT // 8pm GMTThe End of the Authorship (Tagging) with guest Eric Enge2014-09-09 21:00:0075  
Larry Fournillier1,566,360On this episode, @109499407181545454680 is making a healthy Mexican salad. She will be preparing a *Spicy Mushroom Quinoa Salad* for our vegetarian and healthy living friends. This is also a bi-lingual (Spanish/ English) show.  *Recipe*: / Receta: http://inmamamaggieskitchen.com/recipe/spicy-mushroom-quinoa-salad/  En este show, @109499407181545454680  nos va preparar una ensalada mexicana y saludable. Ella va a hacer una *Ensalada Picante con Champignones* para nuestros amigos vegetarianos. Hablamos los dos idiomas (español e inglés) para que todos puedan participar. Join us on *Sunday, August 31st at 1:30PM (EDT & AST), 10:30AM (PDT)*. It's going to be muy delicioso!  #hoa   #quinoasalad   #maggieunzueta  Cuentos de Nuestra Comida with Maggie Unzueta S01E04 | Spicy Mushroom Quinoa Salad2014-08-31 19:30:0056  
David Amerland355,543Semantic search is scaling across the web and we are now in the semantic technologies age. In this HOA I will cover what's new, what we are seeing and marketers can/should do. Data Density and Semantic Search2014-08-30 18:00:0095  
Jim Munro18,672Each week we meet to answer the questions asked on the SEO Questions community on Google+ https://plus.google.com/communities/110526883334667803217 Previously-answered questions are archived at http://dumbseoquestions.com/new_questions/ You are welcome to join us, please ask for an invitation.Dumb SEO Questions 99.2014-08-28 14:00:0011  
William Rock8,008*What Should WE* #LEARN ? The Most Powerful thing you can do as a *COMPANY Online Today* is to Re-Evaluate the Landscape.. What has been done on your website, especially if you started a website back in the beginning of Google. Many Marketers found loopholes in the Google Algorithm and exploited them to the *POINT* where Google has had to *SPEND* many years trying to find a way to have *Webmasters CLEAN up their MESS* . #CAUTION I am not saying that YOU did it but you may have *HIRED* a company that did without you realizing the PENALTIES that could come with these Techniques.  *What is Google Panda and why SHOULD I even CARE* ? We will be learning the basics on how to recover from a #GooglePanda  Update Penalty.. Most of you will not even know if you where but I have a few TRICKS to show you that will NOT have to rely on a 3rd Party ... *Helpful, POST I have written on the Algos* : Let's Start out with *Local Rank* dubbed #Pigeon   https://plus.google.com/+WilliamRockseo/posts/TqfAs6qy8KD Next Let's talk about Panda v.4.0 and my review on Forbes *How To Recover From Panda 4.0 * https://plus.google.com/116890393697227872557/posts/f85P2a8zPxM *Circle of Legal Trust Presents - SSL and Ranking + Security* https://plus.google.com/u/0/events/crgi22i0b2gjc62u9nlif5b3rmc *And I am going back into all the videos I have been on and BUILDING a YOUTUBE Playlist* :  http://www.youtube.com/playlist?list=PLMIQb7EINsddCx2SksL-3JVEqg6amlmfuTHE "Google" Zoo - Learn how to FIX and GROW your Business2014-08-27 18:00:0044  
ISOOSI Research Engine3,463*The Lifestyle Business* with @117590169633617507930 on #isoosichat   One of the fascinating trends of recent years is that of people leaving the 'Rat Race' of climbing the corporate ladder, and equally turning away from the traditional entrepreneurial alternative of pouring one's every waking moment into building a personal business empire.  Instead, we see more and more individual choosing a "lifestyle business". Don't make the mistake of thinking that if you have a traditional business, this topic has no relevance to you.  The real fact today is that the 'Lifestyle Business' is your biggest rival for attracting and retaining good employees.  No matter who you are in business, and no matter your own models, you *need* to understand the Lifestyle Business and how it affects your market, and your workforce. In this week's ISOOSI Tuesday Chat, we'll explain what a lifestyle business is, how it works, why it is such a growing trend, and how this impacts other business models at all levels. We'll have plenty of tips for those who want to develop their own lifestyle business to free up more personal time for friends, family and activities outside of work.  We'll talk about distractions, marketing, and all sorts of issues. As always, we love to have your comments too, so please join us and participate in the discussion with @117590169633617507930 @113426828273677356184  @106515636986325493284 and @116843668885160648294  #lifestylebusiness   #marketing   #entrepreneur   Links: G+ Hangout Event:  Youtube version:  Main Comment Discussion: ISOOSIchat: The Lifestyle Business2014-08-26 21:00:0045  
Sandra Watson3,141*Content Marketing - The Rhythm of Comedy* *Preparation for this show – watch the video to the left!* Really you said, rhythm and comedy in content!  I know, it seems a little off the wall.  But my co-host @103199578795495006329  summed it up brilliantly while we were talking about this show.  He said... "think of a train leaving the station"... 1. There is the start-up mode when the engine is warming up.  There is a slight humming as data  is gathered and analyzed 2. Soon, all systems are “go” and the engineer feels confident that he has everything he needs to compete the mission  3. The wheels start turning, faster and faster - the spinning of the wheels create a rhythm of their own 4. Pretty soon the engineer can feel the music and it becomes a part of him 5. He can feel the pace of the rhythm change with each slow down, stop or course correction Good content can create and achieve the same experience.  The audience can feel it, they can hear it and they become one with it!  Using comedy in content marketing can create a rhythm of fun and expectation - something that makes you chuckle or laugh and is memorable.  Just like a great song! You FEEL the rhythm!  Now it's time to introduce @112108936504796636157.   She has been using humor in her content marketing for quite a while now. (And she's good at it!)  I won’t try to explain how she does it but encourage you to click here to see an example before the show!  (She readily admits she’s not a scientist!)  http://goo.gl/m2idke If you want to know how to create content that makes them want more and where they can hardly wait to see your “stuff” again and again…you won’t want to miss this time with my co-host @103199578795495006329 , me and @112108936504796636157 as we explore what makes content marketing go from boring to a fascinating rhythm using comedy! Seriously, you should watch this hangout! See you soon!Content Marketing - The Rhythm of Comedy2014-08-26 17:00:0036  
Jim Munro18,672Each week we meet to answer the questions asked on the SEO Questions community on Google+ https://plus.google.com/communities/110526883334667803217 Previously-answered questions are archived at http://dumbseoquestions.com/new_questions/ You are welcome to join us, please ask for an invitation.Dumb SEO Questions 98.2014-08-21 14:00:0053  
ISOOSI Research Engine3,463This week will be the first of a monthly show where the #ISOOSIChat  panel regulars will be reviewing websites that the audience submit for  review. Unfortunately @106515636986325493284 will not be with us this week but will return next week. Still there will be two or more doctor in the clinic ready to assess websites that are submitted to us to review / critique.  Our aim is to give you recommendations for your site not only from an SEO perspective but also from a UI / UX and branding perspective too. As we have always stated on our #ISOOSIChat  shows - we look at marketing on the web the same as we do offline... you need to look at it from a holistic and integrated way. We will not touch on the offering itself or the viability of your business model, moreso just the execution of the website. Quite often we can spot low hanging fruit that you'd be able to change pretty quickly that may help in your efforts to obtain greater exposure on the web. There may also be additional tactics / strategies you haven't employed that we can discuss with you. If you want us to review your website this Tuesday, please let us know on the event thread. Or, you message @112430199625001815612 beforehand to ask questions about the process.  Obviously to get the most benefit from the show - we'd be discussing your website and giving YOU tips on how to improve it.... SO - Don't be scared of having our panel HELP YOU. Remember - the comments will be constructive and designed to help you in the best possible way.  For audience members that want their websites reviewed - we'd love it if you were live with us on the Hangout so please see if you can have your webcam ready too. If no sites are submitted we will dissect other websites of prospects that have approached our agency this past week.  Join @113426828273677356184 @112430199625001815612 and @112297740908382826372 this Tuesday (19th August 2014) at 12pm PDT // 3pm EDT // 8pm GMTAudience Website Review2014-08-19 21:00:0035  
Jim Munro18,672Each week we meet to answer the questions asked on the SEO Questions community on Google+ https://plus.google.com/communities/110526883334667803217 Previously-answered questions are archived at http://dumbseoquestions.com/new_questions/ You are welcome to join us, please ask for an invitation.Dumb SEO Questions 97.2014-08-14 14:00:0055  
ISOOSI Research Engine3,463*Keeping Up with the Googles*  "Life moves pretty fast.  If you don't take time to look around once in a while, you could miss it" ~ Ferris Bueller Life seems pretty slow-paced compared to Google.  You don't notice all of the tweaks and changes, experimental or more permanent, but Google make more updates a year than there are days in the year.  So roughly every day at least something new is going on.  Often several new things at once. So this week we are taking the time to look around and talk about some of the many recent updates you may want to know about, (and probably a few of the ones you wish you didn't need to know about). There have been massive changes in Local search on Google, and with Localized results appearing in virtually everything, that affects Google almost across the board.  Then there's all the talk about 'Pigeon' - the name some SEOs have adopted for the most recent of the large updates. Join @100239741564140295819 Barrie Moran and all  the    #isoosichat   regulars @113426828273677356184, @106515636986325493284 and @112430199625001815612 for this discussion about the recent moves and shake-ups in Google, and what these mean for your online marketing campaigns and your business.Keeping Up With The Googles - ISOOSIchat2014-08-12 21:00:0062  
Eric Enge26,442Have a question about digital marketing?  Bring it on and @107022061436866576067 and I will do our level best to give you an intelligent answer. Want to ask us about something else? We will take that on too.  It's been a while since we have done this on the #DMAShow  and we figured it was time to do it again. Here is the YouTube Link: http://www.youtube.com/watch?v=yt8tzLLoW-0 The show will air at 1 PM ET (Boston time) on Tuesday August 12th. Just say YES to get access to the video for live or later viewing.  I will also share the YouTube link here for mobile viewers. Please fee free to invite others or reshare the event.  Thanks for the help!Open Q&A (Ask Us Anything) HOA With Mark and Eric2014-08-12 19:00:00228  
Eric Enge26,442Google's recent local search related update has thrown many into a tizzy.  Join @106412255733219697839 and I as we dig into what has happened in the world of local search. The YouTube link will be: http://www.youtube.com/watch?v=tI7H-5aZz6w The show will air at 4 PM ET (Boston time) on Thursday August 7th. Just say YES to the invite to get access to the video for live or later viewing.  I will also share the YouTube URL here for mobile viewers. Please feel free to invite others or re-share the event.  The more participants we get, the richer the discussion is in the comments portion of the event.  Thanks for your help!Umasking the Pigeon Update: Understanding and Dealing With the Impact2014-08-07 22:00:00225  
Christopher Vogelmann2,678*Behavioral Science is Sexy - How to Create Engagement on a Grand Scale*  Scientist+Strategist+Sassy = @106279635800132388713  That's the formula that describes our special guest this week who was featured in Times Square this year (See Trailer Photo). Clarissa Silva is a behavioral scientist and clinician with 16 years of experience in mental health, behavioral science, and public health. She created “You’re Just a Dumbass,” as a very tongue-in-cheek relationship wellness blog to help people select and maintain healthy relationships and avoid some of the difficult life lessons that one encounters in suboptimal relationships. On the blog, Clarisa shares techniques that she developed to help clients with creating relationship wellness in their lives from 16 years of practice. Join us for a fascinating behind-the-scenes look at the *scientific* blogging strategies that Clarissa Silva employs in order to create *Massive Engagement*. A frequent guest on Fox, NBC and Huffington Post, Clarissa, is an in-demand guest on the talk show circuit.   Get ready to learn about the scientific side of blogging and how you can engage your readers for greater responsiveness. Clarissa's PR Newswire Link:  http://prnewswiremedia.wordpress.com/tag/clarissa-silva/ #behavioralmarketing   #behavioralscience   #bloggingtips   #influencers   #engagement   #relationshipmarketing  Behavioral Science is Sexy - How to Create Engagement on a Grand Scale2014-08-07 21:00:00109  
Jim Munro18,672Each week we meet to answer the questions asked on the SEO Questions community on Google+ https://plus.google.com/communities/110526883334667803217 Previously-answered questions are archived at http://dumbseoquestions.com/new_questions/ You are welcome to join us, please ask for an invitation.Dumb SEO Questions 96.2014-08-07 14:00:0068  
martin shervington1,435,503*Business is changing and so is leadership.* This event will take us on a tour of @112522435502466708979's Book 'The Social Executive' and even look at the role of Google+ in the future of leadership and development. Thank you to @106342049490120140849 for hooking us up. *Something very cool:* This is a Plus Your Life event and falls within the 'Enterprise' module that will be released later this year. Attend to collect your continuous learning points towards your badges. (more on that soon!) *Dionne's Background:* Dionne Kasian-Lew is the CEO of The Social Executive® a consultancy advising boards and executives on social media for business. Dionne is a professional speaker and author. She is a graduate and member of the Australian Institute of Company Directors. Dionne is the author of The Social Executive – how to master social media and why it’s good for business (Wiley), A Manifesto – why social media is vital for leaders and the eBook Relevance! how to thrive in the social era. She is a regular contributor to Leading Company and Smart Company, Uncluttered White Spaces and Salesforce and has also written for Company Director. She is well regarded as  professional speaker, active on the speaking circuit since 2009 as a conference chair, keynote speaker, panelist and contributor to thought leadership roundtables. http://www.dionnekasianlew.com'The Social Executive: a tour of the book'2014-08-06 18:00:0045  
ISOOSI Research Engine3,463*Aligning Core Values with Business Networking* with @102000982871890720967,  @115620878851836664537, & @118176779352783168766.   This week, the ISOOSI Tuesday Marketing Chat (aka #isoosichat ) is tackling an especially deep topic.  We have mentioned in some previous shows that Social Networking is often difficult for business, (small or large), when the business has no real personality of its own.   In fact, other forms of networking can be just as hard when it is the business itself that is front and center, rather than all down to a charming and personable representative. The thing is that most businesses struggle to create or maintain a 'persona' for their business.  Its not just that it is hard to know how to create one, it is the fact that your company then needs to embody it and abide by it in all dealings, from customer service to long-term direction. Enter the #isoosichat  panel to help you understand the issues, the pitfalls, the opportunities, and the actions you can take. @118176779352783168766 has described himself as "a psychiatrically trained neuroscientist with a fetish for personality and persuasion science".  He's been exploring wonderful ways of identifying your personality type to better align your core values and competencies with the way you approach marketing and business.  You know he's smart and honest by how quickly he diagnosed @113426828273677356184 with having "a scarey mind"! @115620878851836664537 returns to the show for a much anticipated second visit.  He's fascinated by semantic signals in search and social marketing, and will be helping us determine how to apply a better understanding of personas and their core values into creating more meaningful (and successful) connections. As always, expect an hour of interesting insights and perceptions that can give you both the 'big picture' and the actionable ideas on subjects that are deeply thoughtful yet made entirely accessible. Join our wonderful guests @102000982871890720967  @115620878851836664537, @118176779352783168766 and the    #isoosichat   regulars @113426828273677356184, @106515636986325493284 and @116843668885160648294 for this discussion.Aligning Core Values with Business Networking2014-08-05 21:00:0091  
Eric Enge26,442It's first Tuesday again, and @107022061436866576067 and I look forward to our regular monthly event with @115620878851836664537 on the #DMAShow .  This time, we are going to put theory into practice and focus on what types of things you can do to put semantic search to work for you ... and drive results for your business. The show will air at 1 PM ET (Boston time) on Tuesday August 5th.  Say YES to to the invite/event to get access to the video for live or later viewing.  I will also share the YouTube link here for mobile viewers. Please Invite others or Reshare the event, as it helps grow the audience interaction.  Thanks for your help!Semantic Search Optimization - How to Make Your Pages Sing2014-08-05 19:00:00350  
ISOOSI Research Engine3,463*Video Marketing - the unfair advantage* The ISOOSI Tuesday Marketing Chat ( #isoosichat  )hangout with special guests @110256277832745362774 and @109237790792840071389  joining the regular discussion panel of @113426828273677356184 @106515636986325493284 and @116843668885160648294  This week our show focuses on video marketing, and at the ways in which video excels as a medium for marketing to the extent that it almost seems like an unfair advantage. Our Guests this week are incredibly knowledgeable and talented in this space. @109237790792840071389 is famed for giving "The Scott Treatment" - Reviving, Re-packaging and Re-purposing great content with an emphasis on video and HOAs.  Among other clients, he works on doing his thing for Stonetemple's excellent video/HOA strategy. @110256277832745362774 of @105271135735494528442 is very knowledgable in this space.  Not only does he produce a range of video marketing production services for clients, he also experiments extensively with what can be done on a given platform. This week's panel will be discussing the power of video for marketing in all its aspects.  Obviously we are fans, as the weekly shows prove.  But there's a lot more to video marketing than just hangouts and live streaming. For one thing, YouTube has a massive user-base, and a search traffic all of its own, which you are not able to tap at all without some kind of video offering.  Unlike other search engines, people searching on YouTube often continue to browse through results for a long time, and not only choose one answer to their search. Google also tries to offer diverse media in every search result, meaning that some video or other is almost always in the first page of search results, but often selected from a much, much smaller pool of related content. Then there's the fact that video is one of the best forms of cross-platform content for social network platforms.  There is absolutely no better way to get a complex message onto twitter, for instance, given the character limits.  But remember also that while you have to vary the length of snippets for each platform, almost all allow a youtube video to be embedded right into the stream.  Its the one post that can work exactly the same on Facebook, Twitter, and G+ too. Even in the small details, video offers some great advantages.  With watermarking, lower-third graphical overlays, and similar in-picture branding, it is a lot harder for someone to simply copy and paste your work as their own. In the course of the show, we'll discuss what sort of investment is needed for professional looking video, how to determine the right kind of video content for your needs, and many insights into how to maximize the results of video marketing.ISOOSIchat: Video Marketing2014-07-29 21:00:00214  
Eric Enge26,442Misconceptions are rampant in the world of SEO. So much speculation and so little real info. Yet, operating with the wrong information can have fatal consequences to your SEO plan. Join @109296198272425566656 and I as we share our thoughts on common myths, how to recognize new ones, and how to protect yourself from them. The show will air on Friday July 25, 2014 at 3 PM ET (Boston time). Say YES to the event invite to get access to the video for live or later viewing. I will also share the video link here for mobile viewers. Please help us by sharing this event or inviting others to attend.  Thanks for your help!SEO Myths, and the Damage They Cause2014-07-25 21:00:00408  
ISOOSI Research Engine3,463The #isoosichat  weekly Marketing Discussion hangout with special guest @101051299964721802972 joining the regular panel of @113426828273677356184 @106515636986325493284 and @116843668885160648294  *Wishing SEO dead* The articles and stories proclaiming that "SEO is dead" have been a regular occurrence for so long that they are an in-joke in the industry.  While such articles can be easy to laugh off, many feel that they are just one sign of several that the reputation problems for SEO are at critical levels. @101051299964721802972 describes himself as: " involved in the SEO field since the days of the dinosaurs" which puts him right alongside @113426828273677356184 as one of those rare 'Living Relics' of the industry who manage to stay completely relevant despite all the changes. @106515636986325493284 has been around almost as long too, but people *like* Bill too much to keep pointing out his age. We asked all three of these luminaries about their marketing plans for the rest of 2014 and none of them had "to be dead" on the list.  Obviously, this makes them a perfect panel for discussing the long running death wishes against SEO, the many attempts to create standards, and other reputation issues of Search Marketing. Join us as we examine just why SEO is perceived to have such a terrible reputation.  Why are 'standards' and 'regulation' so often asked for, yet also derided, suspect, and unacceptable? Links: HOA Event Page: http://isoo.si/Cg7w2  Watch on YouTube: http://isoo.si/Hi7e6 Main Discussion:  http://isoo.si/Cg7w2ISOOSI Tuesday Marketing Chat. Ep 352014-07-22 21:00:00112  
Doc Sheldon5,343Doc Sheldon, of Top Shelf Copy, with Jim Hedger2014-07-18 21:20:0010  
ISOOSI Research Engine3,463*Beyond Keywords: Moving From Words to Concepts* with @106047677625673572381 and @100239741564140295819  We all know that keywords are generally not quite as 'key' as they used to be.  Google's Hummingbird update has lead to us all noticing a lot more semantic matching to the concepts we search for, rather than the precise wording.  This week, #isoosichat  will discuss this shift in more detail, and explore how we deal with these changes. @106047677625673572381 is fascinated by the semantic connections in words and language.  He'll be helping us look at the broader and sometimes less obvious connections between words and concepts. @100239741564140295819 returns again, always a welcome guest, Doc has said before that he's long moved away from the old method of using keywords into far more diverse and natural language writing around the concept. With the help of these guests, and @106515636986325493284's incredible knowledge of the papers and patents of the search engines, we'll look at where the 'best practices' of today should be, and talk about ways to better appeal to semantic search algorithms. We'll also discuss places where keywords (in the old sense of them) still matter, and why. Places where exact matching of terms is important. Links: G+ Hangout Event: http://isoo.si/Mw84C Youtube version: http://isoo.si/r4D3H Main Comment Discussion: http://isoo.si/Mw84C Recommended Reading: http://isoo.si/Do59T and http://isoo.si/Si5j3Beyond Keywords: Moving From Words to Concepts2014-07-15 21:00:0059  
Ronnie Bincer115,048*Want to know how to best use Google's Hangouts on Air tool?* You've come to the right place - _*Play the short video here* to see this new method to show links next to a video - the links displayed are real & can get you the help you need._ *This is not an Event you missed, but a new way to show a video and links.* I've got some helpful links on the side here to get you going when you want to create compelling Interactive Hangout on Air broadcasts. _What do you think of this novel way to use the 'still in beta' Promotions app?_ *Click the video to see it in action.* The links show on the right while the video plays on the left. h/t: @113797508378819391794 for the discovery of this technique. #HOAtips #HOAeventsTips #PromotionsApp   #HangoutMasteryHangouts on Air Help - Learn to Master the HOA tool2014-07-06 16:27:3363  
Chef Dennis Littley941,479Join our team of Experts on the Art of Hangouts on Air, Hangout Chats, Hangout Video Calls and everything related to G+ Hangouts as we know them . @115620878851836664537 Author of Google + Hangouts for Business, Speaker, Analyst, Blogger and Master of Breathing without much effort. @108210288375340023376 Marketing Deployment, VSEO, SEO, Hangouts (HOA) Consulting, Strategy, Optimization & Technical Guidance/Support aka The Hangout Helper If you can't make the sessions don't worry, they'll all be recorded for you to view when you have the time, just check out my YouTube Channel http://goo.gl/X8vwu0 *Schedule of all the events*  http://goo.gl/EVoQBs 12  PM EDT / 11 AM CDT /  10 AM MDT / 9 AM PDT #SAVBC2014   #hoatips   #hangoutsonair     #askchefdennisThe State of Google Plus Hangouts - The Second Annual virtual bloggers Conference2014-06-29 18:00:00122  
Chef Dennis Littley941,479Join our Team of SEO Experts as they discuss SEO as it is today and what the future may hold for us. @115620878851836664537 Author of Google Semantic Search, Speaker, Analyst, Blogger and Master of Breathing without much effort. @110133760398936676625 Specializes in Google Plus SEO, Social Media & Search Optimization For Businesses,  Real estate investor & marketing mentor; Tech business writer & speaker; International trade consultant. @113690073826160821557 CEO of Stone Temple Consulting, Author Art of SEO, Speaker, Blogger, HOA Host and 1984 World Foosball Champion If you can't make the sessions don't worry, they'll all be recorded for you to view when you have the time, just check out my YouTube Channel http://goo.gl/X8vwu0 *Schedule of all the events*  http://goo.gl/EVoQBs 10 AM EDT / 9 AM CDT /  8 AM MDT / 7 AM PDT #SAVBC2014   #seotips   #seo     #askchefdennis  The Future of SEO - The Second Annual Virtual Bloggers Conference2014-06-29 16:00:00143  
Chef Dennis Littley941,479Join us as @114918475211209783081 driving force and creator of *Plus Your Business* helps us better understand how to effectively use Google+ to take your business to the next level. Check this post for full event Schedule - http://goo.gl/EVoQBs If you can't make the sessions don't worry, they'll all be recorded for you to view when you have the time, just check out my YouTube Channel http://goo.gl/X8vwu0 2 PM EDT / 1 PM CDT /  12 PM MDT / 11 AM PDT #SAVBC2014   #businesstips     #gplustips      #askchefdennis  Google Plus For Business - Second Annual Virtual Bloggers Conference2014-06-28 20:00:34152  
Eric Enge26,442@114918475211209783081 joins us today to discuss building a presence on Google Plus.  We will have a room of people in the room here at @115515796589038584989 as part of the New England Google Plus Meetup group why will be joining us, and you can join and watch the show remotely! The YouTube link is here!  http://www.youtube.com/watch?v=7va59uHWZ-4  We will be live at 7:30 PM EDT today!Building a Presence on Google Plus2014-06-20 01:30:00134  
ISOOSI Research Engine3,463*Are your finances not as fine as they could be?* Do you want to learn more about business finance, such as what options are available, how businesses are valued, how to seek financial investment, or even how to build your business to later sell? Our special guest for this episode of our weekly ISOOSI Tuesday Chat is @104267556228949747305 - a woman with a *wealth* of knowledge (see what I did there?) about finance in all its permutations. Don't worry, we won't be setting any difficult maths tests or talking in terms to dazzle your accountant.  We'll be talking in plain English with our typical no-nonsense approach about how *you* can gain more control, and more options, for your business' profitability and value. Join the wonderful @104267556228949747305  and the  #isoosichat regulars @113426828273677356184, @106515636986325493284, and @116843668885160648294  Event Page: http://isoo.si/q5XRf  Youtube: http://www.youtube.com/watch?v=1SOMEqruHsIBusiness and Finance, The F Word - with Stephanie Sims2014-06-17 21:56:2816  
ISOOSI Research Engine3,463*Are your finances not as fine as they could be?* Do you want to learn more about business finance, such as what options are available, how businesses are valued, how to seek financial investment, or even how to build your business to later sell? Our special guest for this episode of our weekly ISOOSI Tuesday Chat is @104267556228949747305 - a woman with a *wealth* of knowledge (see what I did there?) about finance in all its permutations. Don't worry, we won't be setting any difficult maths tests or talking in terms to dazzle your accountant.  We'll be talking in plain English with our typical no-nonsense approach about how *you* can gain more control, and more options, for your business' profitability and value. Join the wonderful @104267556228949747305  and the  #isoosichat regulars @113426828273677356184, @106515636986325493284, and @116843668885160648294  Event Page: http://isoo.si/q5XRf  Youtube: http://www.youtube.com/watch?v=1SOMEqruHsIBusiness and Finance, The F Word - with Stephanie Sims2014-06-17 21:00:0090  
Eric Enge26,442Structured Data is awesome, and it can help you drive great search results.  Join @107022061436866576067 @115620878851836664537 and I as the Dr.s of search talk about how it should fit into your overall digital marketing strategy. The show will air at 4 PM EDT (Boston time) on Tuesday June 10th.  Just say YES to get access to the video for now or later viewing.  We will also share the YouTube video for mobile viewers. Please help us by sharing the event for inviting others.  Thanks for your help!Give Me Structure or Give Me Death.2014-06-10 22:00:00201  
ISOOSI Research Engine3,463*Resistance to SEO - when professions collide* with @117465476555941682843  and @111081752713318683929   In this show, we look at how and why some professionals, including bloggers, Usability types, web devs, and sales copywriters, have a negative and dismissive view of SEO.  Despite the success stories, and the huge demand for SEO generally across the board, the negative reputation in many places is still very apparent, with SEO professionals often still treated as though peddling snake-oil to the gullible. @117465476555941682843  has said "Coming from a PR/Marketing background since way back, I've always felt true content was king. Never been a fan of working SEO. I'm in the dismissive corner due to watching the negative affect "SEO professionals" have caused clients and others. I've worked hard in the past with clients to undo the damage by the snake oil types. Has left a bad taste in my mouth." She's not alone. It is all too easy for SEO professionals inside 'the echo chamber' to hear primarily only from people who understand SEO and believe in it.  In the wider world, a great many people who have strong input on websites are quite dismissive of SEO, having primarily seen only the kind that appears in a million spam emails. @111081752713318683929 suggested the topic for this week, as she has close ties to the SEO world, but also gets to see the views that some other copywriters have about SEO. There are still a great many bloggers, for just one example, who think SEO is an unnecessary measure - you just create good articles and content and Google will figure it all out.  Others have read a few too many of the "SEO in 10 easy steps" articles who think that those ten steps are all there is.  No matter that around 80% of the websites hit by the Panda update were blogs and bloggers...  It isn't just one-sided either.  There are many SEOs of varying skill levels who are dismissive of all the other facets of successful web ventures.  SEOs who mistakenly put an importance on rankings ahead of usability, or conversions - leading to a site that gets lots of people to see how much it sucks.  Heck, even very experienced SEOs sometimes make very dismissive or even disparaging remarks about social media specialist, for example. The fact is, marketing online is still marketing, and requires many diverse approaches all come together in a unified and integrated campaign.  Increasingly, it will also need to integrate with the offline marketing too. In this frank and open discussion we aim to discuss the genuine bad experiences and views that give SEO a poor reputation to those who've not seen it done well.  We explore how people can identify the good SEO practices from the poor majority, and we may even be able to explore ways in which the reputation of SEO can be improved. Whatever the outcome, you know you can rely on #isoosichat  to deliver a lot of fresh ideas to think about, some practical advice on how SEOs can better get along with other maResistance to SEO - When Professions Collide2014-06-10 21:00:00195  
Eric Enge26,442Join @112093937508820067367 and I as we discuss social media, SEO, PR, Content Marketing, Influencer Marketing and how you put it all together to drive results.  We'll also get into Integrated Marketing Communications, Content Shock (how to survive it) and Brand Publishing.  This show is going to be *packed* with great stuff! Here is the link: http://www.youtube.com/watch?v=PJwNTh9pMo4  The show will air at 5 PM EDT on Thursday June 5th.  Say YES to the event invite to get access to the video for live or later viewing.  We will also share the YouTube link in the event comments for mobile viewers. Please help us load up the audience by inviting others or resharing the event.  Thank you!Integrate or Dis-Integrate: The Future of Marketing2014-06-05 23:00:00163  
Christopher Vogelmann2,678*Secrets from the C-Suite - How to Influence Executives* Mobile Link:  http://youtu.be/t5vc1OMM9do Ever wish you could be a fly on the wall of the C-suite of a major corporation? Do you want to reach the Big Fish your Industry or Niche? Ever wonder what it's like to be a big time influencer or testify before Congress? Well, our special guest, Kellan Fluckiger, knows all of these things and more. With over 30 years as a top executive (COO & Executive Director) in the energy industry, Kellan, was on the front lines during the 1990s California Electricity Crisis and also guided deregulation in Alberta, Canada. He is now a high-profile, high-performance coach and international speaker with successful clients in a wide range of industries.  A bit of a renaissance man, Kellan is also an accomplished jazz pianist, a vocalist and a composer.   Coach Kellan’s “Speed to Profit Marketing” program is designed to break through barriers, create value-driven strategies and unleash your entrepreneurial tiger. We are lucky to have him here just prior to his upcoming event in the Phoenix, Arizona area. Join us this Thursday, June 5th, to find out not only how to influence the big dog CEOs but also how to survive and thrive under pressure. This is real "feet on the street" business and marketing advice from Coach Kellan, the CEO of Speed to Profit Marketing. He is a true Epic Influencer. Please post your questions here today, so you maximize your chance of getting feedback from the front lines of the C-suite. #EpicWinSecrets from the C-Suite - How to Influence Executives2014-06-05 21:00:00117  
Jim Munro18,672Each week we answer the questions asked on the SEO Questions community on Google+ https://plus.google.com/u/0/communities/110526883334667803217 Ask some of the world's leading SEO's. See the trailer for last week's clip. :)*Dumb SEO Questions 87.*2014-06-05 14:00:008  
ISOOSI Research Engine3,463*Online Business - Connections and Disconnects* with guests @111644141037467328521 and @104356957682366570813  The single most-defining aspect of the Internet is the networking.  The machines are networked, your market is networked, and to have success, your business must network with it all, and look good doing so. In this episode of the weekly ISOOSI Tuesday Marketing Chat our panel will discuss the networking that a business must do, in terms of connecting with its market, making social connections with customers, and building up its network of customers and influence.  We'll also be addressing some of the common areas where businesses can cause disconnects, pushing too hard to get that email address, or trying too hard to sell via social networks. Event Shortlink: http://isoo.si/Cn73K  Youtube link: http://www.youtube.com/watch?v=C5IME7gVnEo Join our wonderful guests @111644141037467328521 and @104356957682366570813 alongside the  #isoosichat regulars @113426828273677356184, @106515636986325493284, and @116843668885160648294 Online Business - Connections and Disconnects2014-06-03 21:00:0078  
martin shervington1,435,503*Would you like to be part of a show on Tuesday 3rd June?* Well, if you've been using the hashtag #DiscoverGooglePlus  then I will go through the stream today and pull together some of your key tips. Not made a post yet? Well, there is still time! So share a post publicly with your top tips about Google+, and I may even invite some of the people with the best ones onto the show as well. Should be fun :DDiscover Google Plus!2014-06-03 20:00:0097  
Eric Enge26,442Got the Panda blues? Or just terrified of the next chapter and what it may do to you? Join @107022061436866576067, @106515636986325493284, @108234536208176601636, and I in this week's #DMAShow  to learn what it is that makes you a target for Panda and how to recover/avoid it! This week's show is on Tuesday June 3rd, at 1 PM EDT (Boston time).  Say YES to the event -or the Panda bear will eat you alive- to get access to the video for live or later viewing.  We will also share the mobile link here for mobile viewers. Please help us out and invite others or re-share this event.  Thank you! (Note: Even though it's "First Tuesday" @115620878851836664537 can't join us this week so he will be with us on June 10th!).Panda-monium Got You Down?2014-06-03 19:00:00245  
Eric Enge26,442This week on the #DMEShow  @104858643838035519891 and @108493275257625053433 and I will chat about Pinterest and G+ and how to leverage them together. The show airs at 5 PM EDT on Thursday May 29th.  Just say yes to get access to the video for live or later viewing.  I will also share the video here for mobile users. Please help us by inviting others or sharing the event!Pinterest and Google Plus: Two Peas in a Pod2014-05-29 23:00:23203  
David Amerland355,543This is a Google Semantic Search Community HOA where members of the Google Semantic Search community will be able to come into the HOA and ask any question they want. The event will be open to the public to view but not participate in the live HOA though questions can be posted on the Event page. Google Semantic Search Community HOA2014-05-29 17:00:0061  
Christopher Vogelmann2,678*Semantic Engagement and the Science of Influencing Behavior* In our next episode of *Epic Influencers*, we have a conversation with @115620878851836664537 about his story of becoming an influencer and how you can use your unique message to become an epic influencer yourself. As most of you know, David is a major force on Google+, a prolific author and an in-demand consultant to major corporations.  His engaging style and sincere desire to help others are palpable in the online world.  Many viewers have expressed the notion that they can listen to him for hours on end. Mark your calendars for this very special conversation with a humble, humorous, informative and powerful visionary - @115620878851836664537. Say "YES" to this event and please share it with your circles and friends.  It is guaranteed to be memorable. Mobile/YouTube Link: http://youtu.be/fr66h5vovJo ================================================= #influence #influencer #engagement #gamification #BehavioralMarketing #BehavioralGuidance #LoyaltyMarketing  Semantic Engagement and the Science of Influencing Behavior2014-05-28 21:00:00154  
ISOOSI Research Engine3,463In the latest installment of the weekly ISOOSI Tuesday Chat we are joined by @113029961823986738300 formerly of Receptional, and now of @116909231634801462927, and still one of the absolute "nicest blokes" in online marketing.  In addition to teasing him about "changing jobs because he was tired of going to all of the conferences to speak about SEO" (because he now goes to even *more* conferences to talk about SEO), we'll be discussing MajesticSEO itself, not just a a superb toolset for online marketing, but more importantly what building this magnificent machine has taught @113029961823986738300 himself (and there's a lot of lessons in building things on this scale). In addition to the tool itself, and its immense physical-based needs to store and process data reliably and at speed, there are the wonderful algorithmic challenges and lessons involved.  There's a lot of complexity and a wealth of knowledge in Dixon's stories of Majestic, so tune in and enjoy a fascinating exploration. Join @113029961823986738300 and the  #isoosichat regulars @113426828273677356184, @106515636986325493284, and @116843668885160648294 MajesticSEO, Tools, and Search Engines, with Dixon Jones2014-05-27 21:00:0074  
ISOOSI Research Engine3,463In the latest installment of the weekly ISOOSI Tuesday Chat we are joined by @103682117587904833322 - a true veteran of Internet Marketing.  Together, we shall discuss and explore ways to attract those all-important links and citations to a site or venture that is not yet famed or renowned. *How Do You Attract Links _Before_  You Have Reputation?* Years ago, @116884753591158922581 (another true veteran marketer) wrote a superb article entitled "The Filthy Linking Rich", where he explained how the same sort of *power law* that applies to other resources, such as wealth, apply just as much to links.  Just as the rich get richer, so do those with lots of links get more exposure, and thus attract more links. We'll discuss that power law briefly, but mainly we'll focus on how to overcome it.  How do we attract links to a site that is newer, or has so far been seen as less authoritative (its cited less often)? This topic naturally follows from last week where we discussed Starting New Online Ventures, and has a strong relationship to getting that new venture up and running.  As always, expect some wonderful food for thought, and many practical insights. Join @103682117587904833322   and the  #isoosichat regulars @113426828273677356184, @106515636986325493284, and @116843668885160648294 How Do You Attract Links *Before* You Have Reputation?2014-05-20 21:00:0082  
Eric Enge26,442What?  What do I mean by that? There are lots of different ways people talk about SEO that are not really SEO.  Its important to understand the difference as it will help you build better, more actionable plans to grow your business online.  Join me as I host @115106448444522478339 on this week's episode of the #DMEShow . Here is the YouTube link: http://www.youtube.com/watch?v=EDg49s6z4Ds  The show will air on Thursday at 3 PM EDT (Boston time).  Just say YES to this event to get access to the video for live or later viewing.  The YouTube link will also be shared here for mobile viewers. Please help us spread the word by inviting others of sharing this event.  Your help is appreciated!When is SEO Not SEO?2014-05-15 21:00:00205  
Eric Enge26,442We are going to break ground with a brand new HOA format.  On Tuesday evening the New England Google Plus Meetup Group is going to "remote-in" @108210288375340023376 and in honor the occasion we are going to talk about unique and novel ways to use HOAs for branding purposes.  This is going to be all about pushing the envelope! Here is the YouTube Link: http://www.youtube.com/watch?v=6hY5iLyDskQ  The event will be on Tuesday evening starting at 7:30 PM EDT (Boston time).  Just say YES to gain access to the video for live or later viewing.  We will also share the video link here for mobile viewers. Please invite others or share the event so others can join us in this revolutionary event!*The New England Google+ Meetup HOA - Novel Uses of HOAs!*2014-05-14 01:30:00200  
ISOOSI Research Engine3,463Ep 25: In this weeks ISOOSI Chat we will be joined by a very special panel - some of our beloved viewers and commentators - to talk about *Starting New Online Ventures* In recent weeks we'd noticed several audience comments indicating they were planning, working on, or starting their own websites, blogs and general online ventures.  We absolutely love that.  The whole reason for these #isoosichat  shows is to show and spread our passion for all things related to online marketing.  So naturally, we thought it would be a wonderful time to have a show about how to get started. Our wonderful panel at the Marketing Roundtable this week includes:  @101280116286631896187, @116223077903214390102 and @100860818239902042246, 3 lovely people whom many of you will know from several top hangout audiences, all joining the @116843668885160648294    #isoosichat regulars @113426828273677356184, @106515636986325493284, @112430199625001815612 and @112297740908382826372 Among the questions our panel will be throwing into the ring, we'll be discussing all of the basics like: > Identifying and scoping your potential market > How to research customers and build up customer profiles > How small is a 'minimal viable' start? > How to gain traction and momentum from scratch. The lessons don't just apply to starting your first blog for either brand or income, as many of these are about the marketing processes and decision that affect and size and scale of new venture, from a first blog to a 15th ecommerce business. Likewise, those of our regular viewers already comfortable with starting up new ventures, please don't feel like this isn't a show you need.  We'd really love for you to share your own hard won lessons and experiences in the comments throughout the event. I think this is a great way to show this 'collaboration' thing, and the community spirit, that we so often talk about on G+. Join us, live, or leave any burning questions, however great or small in the comments, and help us out.Starting New Online Ventures2014-05-13 21:00:0064  
Ronnie Bincer115,048*Social Roles People Play in a HOA (Hangout on Air)* _Join us as we discuss how Hangouts on Air bring out the Social in us_ This HOA Show will feature @115620878851836664537 @114918475211209783081 @112697555988864915254 and me, _The Hangout Helper_ in the filmstrip as we discuss *The Social Roles People Play while in a HOA* - not too long ago we did a HOA on the *Technical Roles* that people play, but this time we'll focus more on what happens from a social viewpoint.  The panel is well qualified to bring valuable insights and I'll try to manage the flow... We'll even bring up ideas of loyalty marketing and also discuss where certain behaviors may come from when in front of the camera. We trust this will be a valuable discussion for you and those you know, so please invite them and feel free to share this HOA Event with your followers. If you missed the show on technical roles, here is a link to it for your review: http://goo.gl/gvRENI If Hangouts are part of what you do, you should check out the value offered in *The Hangout Mastery* membership area. Develop your team with the most up to date info around via bit.ly/HangoutMastery - if you know an existing member, check it out via that link above, then get their affiliate link to join up. *Remember, invite others to the show... Live or recorded. Thanks!* _Live's more fun... join into the comments._ === === #HangoutsOnAir   #HOAtips   #SocialMediaMarketing   #SocialRoles   #LoyaltyMarketing  Social Roles People Play in a HOA2014-05-09 19:00:00153  
ISOOSI Research Engine3,463Ep 24: Join @115849598197041237480 and the #isoosichat regulars @113426828273677356184, @106515636986325493284, @112430199625001815612 and @112297740908382826372 Conversion and Persuasion - with Bryan Eisenberg2014-05-06 21:00:0058  
Eric Enge26,442It's First Tuesday! That means that @107022061436866576067 and I will be joined again by @115620878851836664537 on the #DMAShow !  The topic for this week is social business culture and how understanding it and leveraging it is critical to business success! Here is the YouTube URL: http://www.youtube.com/watch?v=XSqPbMnOdyU The show will be on Tuesday May 6th at 1 PM EDT (Boston time).  Say YES to get access to the video.  We will also share the video link here for mobile viewers. Please invite others or share the event!  We appreciate your help!Social Culture and Driving Business Success2014-05-06 19:00:00182  
Jim Munro18,672*Why I think TechCrunch nailed it.* I think Techcrunch is the pits, gutter journalism, but I also think Alexia Totsis was accidentally right when she diagnosed G+ as terminal. With only her deep throat's information to go on she would not have had enough to make such a huge call. She should have waited to make a careful analysis but that's not how techCrunch operates. I think what's happened since has borne out her wild guess though. She could not have known that Larry Page and Dave Besbris were about to go radio silent apart from a few feelgood and pr posts. The guy who said only two or three years ago "Google is Google+" or vice-versa, has now said in his farewell to Vic Gundotra, "In the meantime we’ll continue working hard to build great new experiences for the ever increasing number of Google+ fans."  Sorry Larry but I come to G+ to hear from and learn from my friends as well as find a sounding board for my own opinions. I am not a "fan" and a "great new experience" for me would be a page that loads completely in a reasonable time.  Vic Gundotra might as well have said that he'd grown tired of swimming up the waterfall. The new guard does not see G+ as a means of communication. It's clear that they see us as "fans" to be distracted by sparkly things. If they'd wanted to communicate and talk sense to their users, they would have done so by now. Google just failed the test of social media. I won't be leaving G+ until it's most valuable core features are withdrawn. Other ancillary features will live on because there's a compelling business case for them but I don't think it will take many years before some management drone sunsets the core functionality of G+. Much current growth has come from android, once Nokia starts taking big chunks of that market, I think it might be time to start looking for the green exit signs. It's no big deal, all that's required at present is to devise the exit strategy that I did not ever think would be needed. We'll be talking about this and other stuff in the Social Media Fridays HOA, starting in a few minutes.Social Media Fridays 2.2014-05-02 08:01:245  
Max Minzer9,408Conversation with @106515636986325493284, President of @108421660453447189832, about complex search queries; query rewritting in a time of Hummingbird. Questions you'd like to see asked? Leave comment here or on social media with hashtag #maximpact Learn more about #maximpact and sign up to get updates: http://www.maxminzer.com/maximpactComplex Queries w/ Bill Slawski - Max Impact Ep. 0782014-05-01 22:00:0033  
Doc Sheldon5,343Join Barrie, Lee & Doc in discussing hot marketing issues with their guest panelistsThe Meld Hangout2014-04-30 22:00:004  
NASA3,038,096Video player on this page not working? Watch on YouTube at: http://www.youtube.com/watch?v=2QfxzGDB-DU ------------------------- NASA's Digital Learning Network, the U.S. Department of State's Collaboratory, and Google’s Connected Classrooms invite educators and students to their Mission Mars Virtual Field Trip.  The online event will take place on Friday, April 25, 2014 from 2:00-3:00p.m. EDT, in conjunction with the 2014 USA Science and Engineering Festival in Washington, D.C.  This virtual event will feature a special lesson about Mars rovers, along with interactions among NASA experts and students worldwide. Mission Mars: Virtual Field Trip2014-04-25 20:00:001970  
ISOOSI Research Engine3,463Ep 21: We are excited to have @115830385992205597318 join our regular Tuesday   #isoosichat  on April 15th with roundtable regulars @113426828273677356184, @106515636986325493284, @112430199625001815612 and @112297740908382826372 Understanding the target audience has always been a key element to successful marketing, however many businesses often forget the importance of it in their online activities. Irrespective of the channel - search, social, video, email - and the content by which you aim to attract them to your offerings, understanding  your target market mix is crucial for success. In this hangout we'll discuss with Mike the subject of online personas and methodologies he has used over the years to help him use these to great effect. We'll discuss the use of user demographic tools and analysis to help build up more accurate data driven representations of market segments... and the ideal customer avatar for your business. Why is this so important? If you know your audience, you then can tailor the content and user experience to suit and subsequently improve the rate of conversion.  Using data to build clear images of segments and personas can transform  your online presence considerably. Not only in terms of reaching the audience more effectively...  but also how you communicate to them when they're "in front" of you. Personalizing the experience, building the trust and improving the chance to persuade and convert!Market Segmentation: Understanding Your Audience with Michael King2014-04-15 21:00:0047  
ISOOSI Research Engine3,463Tuesday March 11th we have a great #ISOOSIChat lined up for our audience with our special guests @100575300343443701396 and @108234536208176601636. Alan and David will join our panel regulars @113426828273677356184 @106515636986325493284 and @112430199625001815612 to discuss the subject of search engine penalties. We'll get to know Panda (again) and our old friend Penguin. We'll discuss the differences between algorithmic penalties and manual penalties... and other types of penalties you may have encountered along the way too.  How do you know if your website is under the dark cloud of a penalty? If you are under a penalty what are things you need to do to start the recovery process. Should you use Google's link "Disavow Tool" ?  If so, when...  and are there some best practices that can be highlighted to improve the chances of a manual reconsideration review after submitting a disavow link file. What kind of timeline should you expect for a recovery to occur if those processes are implemented....   and is recovery even a possibility? It can be a very complicated subject for business owners to grasp if they are not immersed in search engine marketing on a daily basis. What also makes it worse is that sometime business owners have found themselves in this situation because of techniques implemented by agencies they had hired to help them.  We'll try to break it down in a simple way to give the viewers who find themselves in this situation the answers and resources they need so they can turn the page.... and start the road to recovery.Pandas, Penguins & Penalties - ISOOSI Tuesday Chat2014-03-11 20:00:0088  
ISOOSI Research Engine3,463This week's #isoosichat is looking at a common problem we see for many companies - Thin Content Pages.  The typical scenario is where a company knows it needs to create content for certain search terms, most especially locational searches, but then really struggles to find unique, relevant, meaningful content on those pages. The number of times where I see a company using a dull boilerplate template for their service in [$location], where only the location string is changing from one location page to another, across hundreds or even thousands of pages. In this show the @116843668885160648294 regulars and I will be joined by @106515636986325493284 @108234536208176601636 and @112131405128569338985 to talk about thin content, how to honestly look at your own pages for depth and relevance, and how to target those niche searches with meaty, relevant, and above all, meaningful content.Making Your Thin Content Phat!2014-02-18 21:00:0016  
ISOOSI Research Engine3,463@107022061436866576067 joins the ISOOSI chat today at 3pm EST and we're super excited to have him on the show.  Mark has been one of the people for me personally (and I know for many others too) that has really been instrumental in highlighting the benefits of Google+. But, not only the easy pickings that are clear to see. Mark evangelizes the use of Google+ as not only a business network but a social network. A social network that is on a different level to anything else we have on the interwebs. He'll be the first to say that it has given him opportunities that would never have existed before it. And I for one share that experience and couldn't agree more. All businesses can learn from this hangout... and we'll start really with the basics too. We know we have many small businesses that use ISOOSI and list their businesses in our search directory that currently have zero presence on Google+   So, some of what we talk about may be already known to those that are immersed in it on a daily basis.... but through this hangout we hope to join Mark in expressing our belief in the platform and communicate the benefits it can bring to you - from a personal AND business perspective. @112430199625001815612  President, ISOOSIGhost Town or Land of Opportunity - Google+2014-02-11 21:00:0093  
Eric Enge26,442Join @107022061436866576067 and I as we take questions on digital marketing topics from the audience.  This week we will take questions specific to Authorship and AuthorRank (and authority in general).  Bring your questions! Here is the YouTube Link: http://www.youtube.com/watch?v=4S-_KuWy1Yk The event will be at 1:00 EST (Boston time) on Tuesday February 11th. Please feel free to re-share this event or invite others.  Please use the hashtag #DMAShow  when referring to the show!Open Q&A on Authorship / AuthorRank with Mark and Eric2014-02-11 19:00:00249  
Carlos Fernandes1,638The last in our series of live roundtable chats. Over the past three weeks we have some great guests. Special guests in every sense of the word. @115106448444522478339 @108614964725508112843 @113021619972679856263 @111294201325870406922 @113690073826160821557 @106515636986325493284 have joined @113426828273677356184 @112297740908382826372 and I for some great discussion about what we see as future trends in the arena of search and social. We feel very honored at @116843668885160648294 that we have had the opportunity to have these guests on and we hope you've all enjoyed the series. On Tuesday February 4th - join @113426828273677356184 @106515636986325493284 and our panel as we distill the last 3 hangouts into pointers you can start to take action on.Part 4 - Future-Proofing Your Business Marketing2014-02-04 21:00:0022  
Doc Sheldon5,343Weekly topics will varyThe Meld - Weekly Hangout On Air2014-01-30 16:00:002  
ISOOSI Research Engine3,463Part 2 of this series of ISOOSI Tuesday roundtable chats, where we ask our distinguished panel  what they will be focusing on in terms of marketing in 2014. Have they made some New Year's resolutions as it relates to their businesses or strategies they execute for clients? Our panel includes +AJ Kohn +Bill Slawski and  +Ammon Johns  Whether you are a small business owner or work as part of agency or as part of a dedicated marketing team in a large corporation, our panel of experts will have some great advice. Actionable takeaways applicable for any business. Learn what's new, what's important and what you should be considering. As we all know, new tools, new strategies and tactics are always being developed. But what skills and techniques should you develop this year for the maximum impact? And with so many areas of marketing to consider, how do you divide your resources (financial, time, etc) to position yourself well for 2014's needs and market? It's a great chance to ask questions to a panel of guests that have been extremely successful in business by continuously improving their own marketing techniques, processes and systems. Part 2 - Future-Proofing Your Business Marketing2014-01-21 21:00:0070  
Eric Enge26,442*Masters Course in Being a Great HOA Host* Want to host your own Hangouts on Air and want some coaching on how to it well?  For this week's show we have pulled together 4 people with just a _tiny bit_ (;->) of HOA hosting experience. YouTube link: http://www.youtube.com/watch?v=NP-QfLGiCuw @108210288375340023376 will co-host the show with me and our guest stars are @113055030863291439319 , @102898672602346817738, and @101696764219780312734. This will be a live YouTube broadcast, on Thursday January 16th at 3 PM EST.  The live YouTube link will be posted here at or before 15 minutes before show time. Please feel free to spread the word, and share the event, or invite others.The Art of Being a Great HOA Host2014-01-16 21:00:00374  
ISOOSI Research Engine3,463In this ISOOSI Tuesday roundtable chat, we ask our distinguished panel  what they will be focusing on in terms of marketing in 2014. Have they made some New Year's resolutions as it relates to their businesses or strategies they execute for clients? Our panel includes Rand Fishkin, Eric Enge and Ammon Johns. Whether you are a small business owner or work as part of agency or as part of a dedicated marketing team in a large corporation, our panel of experts will have some great advice. Actionable takeaways applicable for any business. Learn what's new, what's important and what you should be considering. As we all know, new tools, new strategies and tactics are always being developed. But what skills and techniques should you develop this year for the maximum impact? And with so many areas of marketing to consider, how do you divide your resources (financial, time, etc) to position yourself well for 2014's needs and market? It's a great chance to ask questions to a panel of guests that have been extremely successful in business by continuously improving their own marketing techniques, processes and systems. Future-Proofing Your Business Marketing2014-01-14 21:00:00236  
Doc Sheldon5,343Weekly topics varyThe Meld - Weekly Hangout On Air2014-01-14 16:00:001  
ISOOSI Research Engine3,463General SEO And Marketing ConversationISOOSI Chat Christmas Special2013-12-24 16:58:327  
Eric Enge26,442*Want to Become a Social Media Rockstar?* There is so much to be gained by building a strong social media presence.  Yet how to you do it?  It is not simply given to you, you have to go out there and earn it. Here is the YouTube link! http://www.youtube.com/watch?v=MP7SZzVln-8 Please join +Marty Weintraub and I as we talk about how to do just that.  Watch the trailer for more info, or do it just for its amusement value. The #dmeshow  will air on Thursday December 19th at 3 PM ET (Boston time).  The live broadcast YouTube link will be posted here about 15 minutes before show time! Please feel free to share this event or invite others!How to Become a Social Media Rockstar2013-12-19 21:00:00222  
Ronnie Bincer115,048*So Many Ways to use Hangouts on Air - Where do I start?* If that is your question, then watch this live HOA recording to get some answers. We discussed the options and gave tips on what your best choices will be moving forward. *Invite others to come, and leave questions in the comments.* If you want the latest info and guidance on what really matters, join in with the members at bit.ly/HangoutMastery - this live show will give you a taste of the training/help Hangout Mastery members have been getting for a while now. As a Reference post on the New Scheduled HOA Event tool, check out my recent post on that here: http://goo.gl/0CY0Ba We'll also address the fact that we now have the ability to do *Limited Broadcasts* via _*Private HOAs*_ - Real ones, not the kind you have to try to fake out the system. This means that every business/person has their own *Private Broadcasting Channel*... Your own Private TV Channel... ground breaking stuff - For Free! _The key is to know how to use the stuff properly_... this session will get you started. If you have not watched my Hangouts Tutorial video re. Being a Great Hangout / HOA Guest check it out here: http://goo.gl/pEqRJP === === #HOAtips   #HOAbroadcasting   #HangotusOnAir   #ScheduledHOA   #PrivateHOA   #GooglePlusTips   #EventsTips   _Keep up with Hangouts via bit.ly/HangoutMastery ..._So Many Ways to use Hangouts on Air - where do I start?2013-12-17 21:00:00393  
David F “SmallBizDavid” Leopold3,992In this rescheduled HOA, Christine will share her vast knowledgebase of Social Media information---and her "Entrepreneurial Spirit" that drives her.  She might even share some "secrets" about how today's Entrepreneur can monetize the power of Google+ Hangouts!"Dreaming With Entrepreneurs"--Christine DeGraff2013-12-11 21:30:0046  
Ronnie Bincer115,048*Google Hangouts & HOA Help offered for Newbies* _HOA = Hangouts on Air_ Mobile Viewers watch here: http://youtu.be/1CTjhaGVUI4 This will be a live & recorded HOA Event offered free of charge to assist those new to Hangouts and Hangouts on Air (HOA). Come, ask and learn. Leave your questions in the event comments & we'll try to answer them in the show. *_Please Invite Others that would be interested_* Tip re. the questions: keep them short, ask 2 instead of 1 long one. *This will be re. Hangouts & HOA Basics* (feel free to ask anything, but mainly basics answers will be part of the show). Here is a recent post/video I just released: Become a Great Hangout or HOA Guest - Google Hangouts Tutorial (12/9/13) http://goo.gl/pEqRJP if you can watch it before our live show you'll have a better frame of reference. I run a Public community called Hangout Helpers for additional follow-up and a Private community as part of the Hangout Mastery membership. If Hangouts are important to you, please consider the membership. Try it out for 30-days, see if it works for you. http://www.bit.ly/HangoutMastery Myself and other Hangout Mastery members will be live in this HOA. === === #HOAtips   #HangoutsTips   #GooglePlusTips   #Hangouts   #HangoutsOnAir   #HangoutsHelp   #HangoutsTutorial   #HangoutsTraining   #HangoutsAssistance  Google Hangouts & HOA Help for Newbies2013-12-10 23:00:00298  
Carlos Fernandes1,638This week, #isoosichat is focusing on Conversions. With a great panel of guests including +Ammon Johns +Erik Stafford +Vin Montello we will be talking about conversions, micro-conversions, and branding. Remember, "conversions" are the entire point of all the work you do, but often something people struggle the hardest to truly optimize, or even properly measure.ISOOSI Tuesday Chat : Conversions2013-12-10 17:00:0038  
ISOOSI Research Engine3,463#isoosichat - Weekly Roundtable Discussion  Week/Episode 4: Affiliate Marketing "Affiliate Marketing is like the crack cocaine of SEO", it used to be said - once you start down that path, you are hooked.  Join a great panel of guests as #isoosichat turns its focus to affiliate marketing this week. We'll be discussing aspects of affiliate marketing for the full-timer, and for those who simply want to add an extra revenue stream to another main business. Some of the topics we hope to cover are: > How to identify and evaluate markets as an affiliate  & identifying the most profitable niche markets > How to best evaluate affiliate schemes and programs > How to prioritize your time and tasks as an affiliate marketer > Different strategies / approaches used by the experts > Tools every affiliate marketer should have in the toolbox  If you have any questions you would like to ask the panel, please post on this events page.Tuesday ISOOSI Chat - Affiliate Marketing - Weekly Roundtable Discussion2013-12-03 17:00:0023  
ISOOSI Research Engine3,463"Content is King" says the familiar mantra, but what makes it so? Join a great panel of guests including +Michelle Lowery  +Selena Narayanasamy,+Vin Montello and  +Claire Jackson as #isoosichat discusses all things content and copy. > What separates great content from the mundane? > How do you set 'goals' for content beyond direct sales copy? > What is a Content Strategy, and why is it important?  > How do you manage the content strategy to optimize efficiency and effectiveness?Tuesday ISOOSI Chat - Content Creation and Copywriting2013-11-26 17:00:0032  
Eric Enge26,442*Learn How To Rock in Google Plus Q&A Event* The YT Link is: http://www.youtube.com/watch?v=Hw7TuVAnRiU This will be a 100% Q&A event with +martin shervington and +Ronnie Bincer.  Bring your questions, we will be taking them one by one all show long. The show will take place at 10:30 AM ET (Boston time) on Wednesday November 20th (this is a change in days for The Digital Marketing Excellence Show this one time only due to other schedule conflicts with the speakers)! The live broadcast link from YouTube will be posted here, and the event comments right before show time.Rocking Google Plus II With Martin Shervington2013-11-20 16:30:00346  
Carlos Fernandes1,638Weekly chat hosted by ISOOSI - SEO, Marketing & More :)Tuesday ISOOSI Chat2013-11-19 16:00:0019  
David F “SmallBizDavid” Leopold3,992B.L. Ochman and David F. Leopold, two "Marketing/Sales Veterans", will discuss how to use Google Technology to develop your 2014 Marketing/Sales Plan. Bring your toughest challenges and let's have some fun! If you miss the live broadcast, send your questions to SmallBizDavid@davidsbarter.com and they will be addressed!  Of course, the recorded version will be available on YouTube.Understanding How to Use Google Technology for Your 2014 Marketing/Sales Plan2013-11-11 21:00:0032  
martin shervington1,435,503Catch up with our taches, and probably a laugh or two on the way...Week Two of Movember with The Plustachios2013-11-09 18:00:0035  
Ronnie Bincer115,048*Google Plus Hangouts... What are they & why should you use them?* _Watch this live Hangout on Air Event to learn the value offered by this wonderful communications tool._ YouTube Link for Mobile Viewers: http://www.youtube.com/watch?v=G2q9BF0psyM @104858643838035519891  & @108210288375340023376 talked about what a Hangout is, why they matter to you as well as cover some great ideas on how you can use them to help communicate your message. Also covered were details of what happens Before, During and After Google+ Hangouts. Those interested in the Hangout Mastery membership area, check out www.bit.ly/HangoutMastery for details This is also being presented inside the new (not-quite-public-yet) tool called Scheduled HOA. Come see how it works and how you can use it soon. Please leave some questions or comment here along with the promo video, which BTW, will be automagically replaced with the Live Show right before we go live. The Trailer/Promo Video for reference is here: http://www.youtube.com/watch?v=twae-XYvLiA === === #HangoutsOnAir   #HOA   #GooglePlusHangouts   #Hangouts   #SocialMediaTips  Google+ Hangouts... What are they & why use them2013-11-06 17:30:00288  
Ronnie Bincer115,048*How Google Semantic Search Changes Online Behavior* _*Ask Questions by playing the video you see then use the green button!*_ Mobile Viewers YouTube Link: http://www.youtube.com/watch?v=Qd1XcGWTiTM Check out the Live Discussion with Mr. Semantic Search himself @115620878851836664537, Google Authorship Expert @107022061436866576067, Social Psychologist @114918475211209783081 and myself pushing the Hangout Buttons ;-) Also visit the Plus Your Business Community for additional follow-up: http://goo.gl/QpLimS We'll be using the New Scheduled HOA tool and the Questions app so feel free to watch the preview trailer video and leave some questions for us to discuss in the live show. You can also up vote the questions you like that you see others have submitted. The Event should translate to your local date/time but as a reference point the show will start live on Halloween… Thursday Oct. 31, 2013 at 1pm ET (New York) time. As a reference after the Promo video is removed, here is the YouTube link to that short 3 min. video: http://youtu.be/Ip05TjjsvRY == == == #SemanticSearch #SocialSEO #GooglePlusTips #SemanticSEO #HOAdiscussions #TheHangoutHelperHow Google Semantic Search Changes Online Behavior2013-10-31 18:00:00206  
Doc Sheldon5,343Level Headed Marketing with Gini DietrichLevel Headed Marketing with Gini Dietrich2013-10-16 19:00:009  
martin shervington1,435,503We plan to cover as much of the following as we can in an hour: Want to watch on a mobile? http://youtu.be/WeCZ-Z9us7M How to properly Create a HOA Event Use the "Details" area of the Event to achieve your goals Properly Invite people and communities to the Event Encourage Event Comments and Sharing of the Event Before the show Send out Reminders to Guest based on Attendance Status Connect the HOA Video feed to the Event (making is a HOA Event) Use Hangout Toolbox v.2 to self identify and Guide the Focus of the Show Utilize the Event Comments as part of the show Bring Comments on screen with Comment Tracker stand-alone App Save Comments for later review Engage After the Event Identify people via comments that fit your target audience Engage with them in comments, add to circles Invite to future events, via circles Invite to future events and Event’s Message Options Repeat to build valuable relationships using HOA Events Why are we doing all this for free? This is a promotion for Ronnie's Hangout Helper Mastery programme which you may like to know I've joined myself as a paying member as I need to keep up my skills too. And no, I am not on commission :) See you then!How to build valuable relationships using HOA events!2013-10-11 18:00:00361  
DEJAN17,709Join @102133257835268270292 and @111588754935244257268 in a live SEO audit of http://www.thejajoint.com.au/ We'll be covering: - Technical SEO - Usability - Content - Promotional Opportunities (Links, Social, PR) If you wish to be on the panel please set your status as "YES" on the event page and be ready at least 15 minutes prior to our starting time.Live SEO Audit: Jamaican Style!2013-09-19 19:00:0044  
Doc Sheldon5,343Humankind 1012013-08-14 00:00:001  
Ronnie Bincer115,048*What is Semantic Search and how will it impact your life?* +David Amerland will help us see the future of online activity in this rapid fire discussion regarding *the future of search*. Time for the live event is translated to your local time (as a reference point it starts at 2pm ET). Join us Live for the discussion... add your questions in the comments below so we can try to address them live! _At show time, there will be a video to the left you can watch for the live broadcast._ *If you are on MOBILE click here: http://www.youtube.com/watch?v=3lHc62QkhFk ...* *Some questions we will get answers for are:* ► What is Semantic Search & How is it Different? ► Why do you see it becoming the 'Norm'... and how long before it does? ► How does "Social" Impact Search? ► How Important is Google Plus in the mix of things? ► How does Semantic Search work with Video & Hangouts? ► What can a Business do now to get ready? ► How will Individuals notice the change? _And more..._ Leave some of your questions in the comments so we can try to address them in the discussion. *Share this Event with others that you think would be interested* _Invite others into the Event, if you like._ - - -  #SemanticSearch   #SEO   #SEOtips   #SocialMediaTips   #GooglePlusTips  #SocialSearch  Semantic Search - What it means to you!2013-07-12 20:00:0083  
Kathi Browne13,612What part do relevance and influence play in getting your healthcare hospital or practice found on the web?  Semantic search is a term that has recently taken on new popularity. It refers to a complicated process of giving contextual meaning and more accurate interpretation to words or phrases people search on. Google has moved toward semantic indexing, so if you want your doctors to get found, yesterday’s SEO tricks won't work. There's a whole new prescription for getting found. My guest, +David Amerland   has spent months researching, testing, and documenting what Google looks for to determine what should appear in its search results. Tune into the conversation LIVE and get some fantastic semantic search tips from the expert. *Want to Ask a Question?* If you would like to be an audience participant and ask your question live from inside the hangout, let me know in advance. To post questions from outside the hangout, post them here, on Twitter, or on YouTube and include the hashtag *#hchangouts.*  #hchangouts  #hangoutsonair #semanticsearch  HOA: Rx for Getting Found on the Web2013-06-24 02:00:0024  

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Most comments: 12

2014-12-20 17:45:36 (12 comments; 0 reshares; 10 +1s; )Open 

I've been sending out season's greetings to all our clients the last couple of days. It just occurred to me that I left some people out, by not extending a thanks and a Merry Christmas, Channukah, Kwanzaa, whatever to a boatload of other people. That's the many folks that over the years have shared their knowledge, friendship or motivation to me, helping me enjoy a great 2014, not to mention looking at a banner 2015.

So to the following people, I want to say thanks. Each of you has helped me shape my actions, my thinking or my outlook - perhaps professionally, perhaps personally - maybe both. Maybe by your actions or sharing your thoughts, maybe by watching how you interact with people, maybe by how you've freely shared your knowledge... you got me to think, which is something we should all do more of.
 
So whatever you're celebrating this holiday season, I hope... more »

Most reshares: 2

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2015-01-19 14:42:35 (2 comments; 2 reshares; 8 +1s; )Open 

The SEO Training Dojo crew talks about the when and why to use Google's disavow tool and what to expect from it.

Most plusones: 10

2014-12-20 17:45:36 (12 comments; 0 reshares; 10 +1s; )Open 

I've been sending out season's greetings to all our clients the last couple of days. It just occurred to me that I left some people out, by not extending a thanks and a Merry Christmas, Channukah, Kwanzaa, whatever to a boatload of other people. That's the many folks that over the years have shared their knowledge, friendship or motivation to me, helping me enjoy a great 2014, not to mention looking at a banner 2015.

So to the following people, I want to say thanks. Each of you has helped me shape my actions, my thinking or my outlook - perhaps professionally, perhaps personally - maybe both. Maybe by your actions or sharing your thoughts, maybe by watching how you interact with people, maybe by how you've freely shared your knowledge... you got me to think, which is something we should all do more of.
 
So whatever you're celebrating this holiday season, I hope... more »

Latest 50 posts

2017-07-28 17:38:37 (2 comments; 0 reshares; 1 +1s; )Open 

+John Mueller A question: We know that Google sees www.example.com and example.com as two different sites... is that also true in a disavow file? Is it necessary for the submitted disavow file to include both the www and non-www versions of the domain?

+John Mueller A question: We know that Google sees www.example.com and example.com as two different sites... is that also true in a disavow file? Is it necessary for the submitted disavow file to include both the www and non-www versions of the domain?___

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2017-02-14 00:13:03 (0 comments; 0 reshares; 2 +1s; )Open 

Most of you know +Ammon Johns and know what a major contributor he's been to our online community. He's in a rough spot at the moment and needs to get some help. If you can help, I know he'll be humbled and grateful. And if you have any questions about the legitimacy of this, feel free to contact any of us on the donors list for corroboration. One of us will be happy to pass you the link to his Facebook thread.

Most of you know +Ammon Johns and know what a major contributor he's been to our online community. He's in a rough spot at the moment and needs to get some help. If you can help, I know he'll be humbled and grateful. And if you have any questions about the legitimacy of this, feel free to contact any of us on the donors list for corroboration. One of us will be happy to pass you the link to his Facebook thread. ___

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2016-11-07 20:41:37 (0 comments; 0 reshares; 1 +1s; )Open 

From +Steve Gerencser, RLSA for Search Ads

From +Steve Gerencser, RLSA for Search Ads___

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2016-11-03 11:41:33 (0 comments; 0 reshares; 0 +1s; )Open 

Paul takes a stab at satire, but comes uncomfortably close to some truths. Fun read, but be careful not to strain your neck, nodding.

Paul takes a stab at satire, but comes uncomfortably close to some truths. Fun read, but be careful not to strain your neck, nodding.___

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2016-04-04 18:59:24 (0 comments; 0 reshares; 1 +1s; )Open 

We just added two new services, designed to save our clients money and help get their websites ahead of the curve.
Our Snapshot is a 30,000 foot view of a site audit, looking at the same 21 aspects our full audit addresses, but at a small fraction of the cost (can also be white-labeled for our colleagues). This can save a site owner a good deal of money, determining if a comprehensive audit is necessary. If so, the cost of the Snapshot is discounted from the full audit. http://intrinsicvalueseo.com/our-services/ivseo-snapshot/ We'll be doing a limited number of Snapshots per month.

The other new service is our C3 Context Audit, designed to fine-tune the context of pages to give the algorithms more clarity and achieve better matches. This service is a small subset of our sister division's Content Audit, again at a fraction of the cost (can also be white-labeled, and like all our... more »

We just added two new services, designed to save our clients money and help get their websites ahead of the curve.
Our Snapshot is a 30,000 foot view of a site audit, looking at the same 21 aspects our full audit addresses, but at a small fraction of the cost (can also be white-labeled for our colleagues). This can save a site owner a good deal of money, determining if a comprehensive audit is necessary. If so, the cost of the Snapshot is discounted from the full audit. http://intrinsicvalueseo.com/our-services/ivseo-snapshot/ We'll be doing a limited number of Snapshots per month.

The other new service is our C3 Context Audit, designed to fine-tune the context of pages to give the algorithms more clarity and achieve better matches. This service is a small subset of our sister division's Content Audit, again at a fraction of the cost (can also be white-labeled, and like all our services, is heavily discounted to our colleagues). http://intrinsicvalueseo.com/our-services/c3-context-audit/

Give us a call for a no-obligation explanation of what these offer. http://intrinsicvalueseo.com/contact-us/___

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2015-10-02 20:58:30 (0 comments; 0 reshares; 2 +1s; )Open 

#SEOChat  #SEO #FridaySEOChat #blab   #beta  psst.. +Google+ Developers 

#SEOChat  #SEO #FridaySEOChat #blab   #beta  psst.. +Google+ Developers ___

2015-08-17 20:12:19 (2 comments; 0 reshares; 3 +1s; )Open 

This is definitely going to be an interesting show. Join as as we talk about what are real ranking factors and what are just correlation masquerading as ranking factors.

We're back for another week and we're going to get into a bit of a debate we were having in the SEO Dojo group over on Facebook; what is a ranking factor?

There are some folks like myself (+David Harry ) and +Bill Slawski that muse at industry ranking factor "studies" that use popular SEO terminology, not actual signals that we'd see in the information retrieval world (via patents/papers etc). We also (as always) wonder about the efficacy of correlations studies in general.

As always, we're sure to hit the latest news, take questions from viewers and other topics... Be sure to join us.___This is definitely going to be an interesting show. Join as as we talk about what are real ranking factors and what are just correlation masquerading as ranking factors.

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2015-08-10 21:40:38 (0 comments; 0 reshares; 0 +1s; )Open 

Talk about a class act!

Donate to Ebola and google will match! My wife and I just donated $15 million in addition to Google's $10 million...our hearts go out to everyone affected.___Talk about a class act!

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2015-08-10 21:30:21 (1 comments; 1 reshares; 3 +1s; )Open 

in case you missed it....

Really excited about our big news, announcement of Alphabet!___in case you missed it....

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2015-05-28 20:55:15 (2 comments; 0 reshares; 4 +1s; )Open 

It's not for everybody, but most that have been there never want to go back to a 9 to 5.
I suspect that most of us have, at one time or another, hit enough consecutive bumps that we begin to wonder if we made the right decision. I started freelancing decades ago, and I certainly second-guessed myself a few times.
I think if I'd made more of an effort to understand all the little details that could rear up and bite me, I'd have had a lot easier time of it. Or at least, I'd have been able to build a better plan. But at the end of the day, I wouldn't even consider going back to work for someone else, for twice what I make now.

It's not for everybody, but most that have been there never want to go back to a 9 to 5.
I suspect that most of us have, at one time or another, hit enough consecutive bumps that we begin to wonder if we made the right decision. I started freelancing decades ago, and I certainly second-guessed myself a few times.
I think if I'd made more of an effort to understand all the little details that could rear up and bite me, I'd have had a lot easier time of it. Or at least, I'd have been able to build a better plan. But at the end of the day, I wouldn't even consider going back to work for someone else, for twice what I make now.___

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2015-03-29 01:39:57 (1 comments; 0 reshares; 2 +1s; )Open 

Are you respecting the time of your site visitors? If not, you may be missing out.

Are you respecting the time of your site visitors? If not, you may be missing out.___

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2015-03-04 21:02:19 (0 comments; 0 reshares; 3 +1s; )Open 

For anyone that's paying someone to handle their PPC, this is a must-read! An excellent spreadsheet accompanies it. From +Steve Gerencser of +Steam Driven Media 

For anyone that's paying someone to handle their PPC, this is a must-read! An excellent spreadsheet accompanies it. From +Steve Gerencser of +Steam Driven Media ___

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2015-03-04 04:17:46 (1 comments; 0 reshares; 0 +1s; )Open 

___

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2015-03-01 23:13:13 (0 comments; 1 reshares; 3 +1s; )Open 

It's funny that you would publish this just now, David, because Friday, I was berating myself for having 7 new titles on my kindle that I haven't even started, and 3 others than I haven't finished.
I used to be a voracious reader, and rarely set a book aside until I had finished it. But I came to the same realization as you... this new medium makes it much more difficult to really enjoy anything without distractions and interruptions.
Unfortunately, many of us, since we work online, are now able to accomplish a great deal more with our time, so we quickly fill up that extra time with extra tasks. It seems to be a zero-sum game.

It's funny that you would publish this just now, David, because Friday, I was berating myself for having 7 new titles on my kindle that I haven't even started, and 3 others than I haven't finished.
I used to be a voracious reader, and rarely set a book aside until I had finished it. But I came to the same realization as you... this new medium makes it much more difficult to really enjoy anything without distractions and interruptions.
Unfortunately, many of us, since we work online, are now able to accomplish a great deal more with our time, so we quickly fill up that extra time with extra tasks. It seems to be a zero-sum game.___

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2015-02-09 20:41:44 (0 comments; 0 reshares; 2 +1s; )Open 

___

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2015-01-19 14:42:35 (2 comments; 2 reshares; 8 +1s; )Open 

The SEO Training Dojo crew talks about the when and why to use Google's disavow tool and what to expect from it.

The SEO Training Dojo crew talks about the when and why to use Google's disavow tool and what to expect from it.___

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2015-01-16 01:54:01 (0 comments; 0 reshares; 2 +1s; )Open 

Just updated this post, with some great information that +John Mueller was kind enough to provide.

Just updated this post, with some great information that +John Mueller was kind enough to provide.___

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2015-01-13 00:10:03 (0 comments; 2 reshares; 3 +1s; )Open 

Sometimes, when we get really used to something that's incredibly handy to have around, it suddenly gets snatched away from us. After a few times, we may get gun-shy... unwilling to form an attachment, lest we suddenly lose something.

Sometimes, though, something is just so essential to what we're doing, that getting by without it seems virtually impossible.

Sometimes, when we get really used to something that's incredibly handy to have around, it suddenly gets snatched away from us. After a few times, we may get gun-shy... unwilling to form an attachment, lest we suddenly lose something.

Sometimes, though, something is just so essential to what we're doing, that getting by without it seems virtually impossible.___

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2015-01-11 17:46:32 (0 comments; 0 reshares; 3 +1s; )Open 

I think veracity is arguably the most important of the four, David, and almost assuredly, the most difficult requirement to satisfy.

Footnote: Taking advantage of the holiday doldrums, I've been adding semantic update entries to my sites since Christmas Eve... A laborious task, but doing it so that it also displays on the page seemed to possibly offer some value to users, If Google decides to display that in the SERPs, as well, so much the better!

I think veracity is arguably the most important of the four, David, and almost assuredly, the most difficult requirement to satisfy.

Footnote: Taking advantage of the holiday doldrums, I've been adding semantic update entries to my sites since Christmas Eve... A laborious task, but doing it so that it also displays on the page seemed to possibly offer some value to users, If Google decides to display that in the SERPs, as well, so much the better!___

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2015-01-11 05:08:35 (0 comments; 0 reshares; 2 +1s; )Open 

David, I think that semantic search is the best thing that can happen for copywriters and users, alike! Finally, content can be tailored primarily for the readers, with a fair amount of confidence that the search engines will be able to determine what that content is about. Keywords have all but become obsolete. That lets the writer concentrate on getting the message across to the user in a much more readable and enjoyable manner.I've been beating that drum for a while... it sure is nice to hear the same from someone such as yourself.

David, I think that semantic search is the best thing that can happen for copywriters and users, alike! Finally, content can be tailored primarily for the readers, with a fair amount of confidence that the search engines will be able to determine what that content is about. Keywords have all but become obsolete. That lets the writer concentrate on getting the message across to the user in a much more readable and enjoyable manner.I've been beating that drum for a while... it sure is nice to hear the same from someone such as yourself.___

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2015-01-10 21:22:37 (0 comments; 1 reshares; 1 +1s; )Open 

Ignoring problems never makes them go away....

Ignoring problems never makes them go away....___

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2015-01-08 20:44:10 (0 comments; 0 reshares; 1 +1s; )Open 


I've had to fire a lot of employees over the years, and once, I even had the pleasure of firing a boss that richly deserved it.

I haven't had to fire too many clients, although I have to admit a certain amount of relief at seeing one or two disappear into the sunset. To date, each time has proven to be a blessing in disguise.

Sometimes it's just for the best!


I've had to fire a lot of employees over the years, and once, I even had the pleasure of firing a boss that richly deserved it.

I haven't had to fire too many clients, although I have to admit a certain amount of relief at seeing one or two disappear into the sunset. To date, each time has proven to be a blessing in disguise.

Sometimes it's just for the best!___

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2015-01-08 08:28:06 (0 comments; 0 reshares; 1 +1s; )Open 

+Alan Bleiweiss does it again... setting the audit world afire! Nice job, Alan!

+Alan Bleiweiss does it again... setting the audit world afire! Nice job, Alan!___

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2015-01-08 00:26:58 (1 comments; 0 reshares; 3 +1s; )Open 

Nearly 57 years have passed since the US first enacted its embargo against Cuba. Should it be lifted? Strengthened?
Should we at least be a little embarrassed by its ineffectiveness and for having let it drag on so long after everyone KNEW how ineffective it was? Sound off!

Nearly 57 years have passed since the US first enacted its embargo against Cuba. Should it be lifted? Strengthened?
Should we at least be a little embarrassed by its ineffectiveness and for having let it drag on so long after everyone KNEW how ineffective it was? Sound off!___

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2015-01-06 17:55:24 (0 comments; 0 reshares; 1 +1s; )Open 

Blackholes allow no light to escape...which, on occasion, is disturbingly close to Google's nature. Is their recent push for websites to convert to SSL/TLS akin to an event horizon for marketers and webmasters... the point of no return?

Blackholes allow no light to escape...which, on occasion, is disturbingly close to Google's nature. Is their recent push for websites to convert to SSL/TLS akin to an event horizon for marketers and webmasters... the point of no return?___

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2015-01-04 01:19:02 (0 comments; 0 reshares; 5 +1s; )Open 

Pro Bono Work Isn't Just for Lawyers -

My growth plans for 2015 include reviving my pro bono consulting program that didn't see nearly as much activity as I would have liked in 2014. I know some people scoff at the idea of giving away free what can be charged for. But I've gotten a lot of no-strings help in my career, from folks I could never pay back. So I like doing the next best thing... paying it forward.

There's a sense of satisfaction in a job well done, just as there is in doing a favor for someone, with no expectation of getting anything out of it. Double down, and it's a sure win.

When I first started doing this, it was a haphazard effort... someone might express a need, and if I was in a good mood, I might offer to help them, no charge. But those opportunities don't arise often, and such a loose arrangement is often less than satisfactory... more »

Pro Bono Work Isn't Just for Lawyers -

My growth plans for 2015 include reviving my pro bono consulting program that didn't see nearly as much activity as I would have liked in 2014. I know some people scoff at the idea of giving away free what can be charged for. But I've gotten a lot of no-strings help in my career, from folks I could never pay back. So I like doing the next best thing... paying it forward.

There's a sense of satisfaction in a job well done, just as there is in doing a favor for someone, with no expectation of getting anything out of it. Double down, and it's a sure win.

When I first started doing this, it was a haphazard effort... someone might express a need, and if I was in a good mood, I might offer to help them, no charge. But those opportunities don't arise often, and such a loose arrangement is often less than satisfactory for everyone concerned.

So a couple of years ago, I decided to introduce a little of the organization that I'm fond of preaching about... nothing wrong with eating some of our own dog food now and then, right?

I signed up with a couple of the programs that match no-charge consultants and users, but while I did a few projects with them, I didn't feel as though I had any control, beyond being able to say no and walk away. One of those organizations even required that all communication be through them, so I never had direct contact with the client. Not my cup of tea, thanks.

So I have a new program now, that I think will be more productive. If anyone thinks this might be the sort of thing they can embrace, I'd say go for it! It's a worthwhile way of spending some of the "spare time" we're all swimming in.___

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2014-12-25 03:30:27 (1 comments; 2 reshares; 4 +1s; )Open 

Some good information... at least one of these, you probably weren't aware of.

Some good information... at least one of these, you probably weren't aware of.___

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2014-12-24 19:18:34 (3 comments; 0 reshares; 2 +1s; )Open 

Seeing something I haven't experienced before...

Doing a Fetch as Google to investigate a crawl error, I entered the page URL without the trailing slash and got a redirect, thusly:
http://awesomescreenshot.com/03843bcl44

But when I add the trailing slash, it completes, with no redirect. I haven't seen this as an issue in the past. Is this a glitch or just a change in the way Fetch will work in future? Seems like a glitch, because the lack of a trailing slash isn't redirecting all URLs I've Fetched.
+John Mueller 

Seeing something I haven't experienced before...

Doing a Fetch as Google to investigate a crawl error, I entered the page URL without the trailing slash and got a redirect, thusly:
http://awesomescreenshot.com/03843bcl44

But when I add the trailing slash, it completes, with no redirect. I haven't seen this as an issue in the past. Is this a glitch or just a change in the way Fetch will work in future? Seems like a glitch, because the lack of a trailing slash isn't redirecting all URLs I've Fetched.
+John Mueller ___

2014-12-24 05:12:09 (3 comments; 0 reshares; 1 +1s; )Open 

So... how many of the guys out there got roped into cooking for the holiday dinner? (Please tell me I'm not the only one!)

So... how many of the guys out there got roped into cooking for the holiday dinner? (Please tell me I'm not the only one!)___

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2014-12-20 22:54:30 (0 comments; 0 reshares; 2 +1s; )Open 

Excellent article by Royce White, touching on mental health issues with the police and the policed. Well worth reading. Undoubtedly not a popular position, but he makes some VERY valid points.

Excellent article by Royce White, touching on mental health issues with the police and the policed. Well worth reading. Undoubtedly not a popular position, but he makes some VERY valid points.___

2014-12-20 17:45:36 (12 comments; 0 reshares; 10 +1s; )Open 

I've been sending out season's greetings to all our clients the last couple of days. It just occurred to me that I left some people out, by not extending a thanks and a Merry Christmas, Channukah, Kwanzaa, whatever to a boatload of other people. That's the many folks that over the years have shared their knowledge, friendship or motivation to me, helping me enjoy a great 2014, not to mention looking at a banner 2015.

So to the following people, I want to say thanks. Each of you has helped me shape my actions, my thinking or my outlook - perhaps professionally, perhaps personally - maybe both. Maybe by your actions or sharing your thoughts, maybe by watching how you interact with people, maybe by how you've freely shared your knowledge... you got me to think, which is something we should all do more of.
 
So whatever you're celebrating this holiday season, I hope... more »

I've been sending out season's greetings to all our clients the last couple of days. It just occurred to me that I left some people out, by not extending a thanks and a Merry Christmas, Channukah, Kwanzaa, whatever to a boatload of other people. That's the many folks that over the years have shared their knowledge, friendship or motivation to me, helping me enjoy a great 2014, not to mention looking at a banner 2015.

So to the following people, I want to say thanks. Each of you has helped me shape my actions, my thinking or my outlook - perhaps professionally, perhaps personally - maybe both. Maybe by your actions or sharing your thoughts, maybe by watching how you interact with people, maybe by how you've freely shared your knowledge... you got me to think, which is something we should all do more of.
 
So whatever you're celebrating this holiday season, I hope it's a great time for you and yours!
+Alan Bleiweiss Judy "Cricket" Walker +Dana Lookadoo +David Amerland +Duane Forrester +Ammon Johns +Bill Slawski +Sean Carroll +Matt Cutts +Matt Siltala +DR. MICHIO KAKU, Physicist/Futurist +Randy Cassingham +Rand Fishkin +Sugarrae +Steve Gerencser +AJ Kohn +Dan Petrovic +Gary Vaynerchuk +Yonatan Zunger 

I've probably forgotten some... if so, sorry. But that's just because it's a long list of folks that share freely and walk the walk.___

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2014-12-19 03:58:59 (0 comments; 0 reshares; 3 +1s; )Open 

Winding down for the holidays, we want to jump the gun a little and wish everyone a Merry Christmas and a Happy New Year. Be safe, be happy and hit the ground running in 2015!

Winding down for the holidays, we want to jump the gun a little and wish everyone a Merry Christmas and a Happy New Year. Be safe, be happy and hit the ground running in 2015!___

2014-12-07 18:10:59 (0 comments; 0 reshares; 5 +1s; )Open 

I posted this earlier this year... recently witnessed a heated argument about what IS and ISN'T SEO, that made me recall it.


Analogy: When you want to optimize your car's performance, you look at several different "channels"... the right fuel, carburetion, engine timing, tires, load, driving habits... they all contribute. It's the same with a web business's performance... some of those tasks are reasonably addressed by your mechanic, but others fall outside his traditional scope. What would you call someone that tries to advise you on all of them?

There was a time that a decent mechanic could offer you good advice on all of them. A car was a relatively simple conglomeration of subsystems that all worked together, and he might have a solid understanding of how each of those aspects would affect performance.

He'd ask you whether you were... more »

I posted this earlier this year... recently witnessed a heated argument about what IS and ISN'T SEO, that made me recall it.


Analogy: When you want to optimize your car's performance, you look at several different "channels"... the right fuel, carburetion, engine timing, tires, load, driving habits... they all contribute. It's the same with a web business's performance... some of those tasks are reasonably addressed by your mechanic, but others fall outside his traditional scope. What would you call someone that tries to advise you on all of them?

There was a time that a decent mechanic could offer you good advice on all of them. A car was a relatively simple conglomeration of subsystems that all worked together, and he might have a solid understanding of how each of those aspects would affect performance.

He'd ask you whether you were looking for speed and power or improved mileage (goals), he'd tell you what you could reasonably expect to achieve and what would have to be adjusted or replaced in order to achieve them (expectations),

Today, though, your car's performance is probably managed by several on-board computers. They'll adjust your mixture and timing for altitude, load, speed, driving style and more. Changing the scope of those adjustments involves a different kind of technological understanding on your mechanic's part. He'll have to be capable of reprogramming or selecting a different chip to affect performance as significantly.

Is it still realistic to expect your mechanic to be able to advise you on all those performance channels? Only some? Is he now better called a "performance hacker" or "performance optimizer"? Or to you, as a car owner, is he still simply your "mechanic", even if he employs 2 or 3 different specialists?

The fact of the matter is, he can't change as many parameters as he once could. Yet new parameters, that he can change, now exist. So ultimately, your goal, whatever it may be, can still be achieved under his guidance, if he's stayed on top of his game.___

2014-11-26 21:48:48 (4 comments; 0 reshares; 4 +1s; )Open 

It pays to have clients with a vicious sense of humor... I guess.

I'd forgotten about this. I asked a satisfied client (who is also a friend) if  he'd mind sending me a testimonial I could put on one of my sites. This is what he sent:

"Have known Doc since our first prison term together. Imagine my surprise when I found he knew about web stuff. Have employed his services on multiple occasions for scraping data off NSA sites, hacking NORAD, and performing some simple identity theft. With his assistance, my income has risen dramatically and my arrest-to-convictions ratio has improved too. If you’re planning a criminal enterprise on the web, there’s no better friend than Doc Sheldon.
~ Rob – Freelance Web Guy"

Ya gotta love a guy like that, right? LOL
(By the way, that bit about NORAD is pure fiction!) :P

It pays to have clients with a vicious sense of humor... I guess.

I'd forgotten about this. I asked a satisfied client (who is also a friend) if  he'd mind sending me a testimonial I could put on one of my sites. This is what he sent:

"Have known Doc since our first prison term together. Imagine my surprise when I found he knew about web stuff. Have employed his services on multiple occasions for scraping data off NSA sites, hacking NORAD, and performing some simple identity theft. With his assistance, my income has risen dramatically and my arrest-to-convictions ratio has improved too. If you’re planning a criminal enterprise on the web, there’s no better friend than Doc Sheldon.
~ Rob – Freelance Web Guy"

Ya gotta love a guy like that, right? LOL
(By the way, that bit about NORAD is pure fiction!) :P___

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2014-11-21 17:20:40 (0 comments; 0 reshares; 4 +1s; )Open 

Some of my brothers, flirting with disaster... I gotta make some popcorn!

Troll like a Pro - Ultra Evil Edition

#trolllikeapro   #trolling___Some of my brothers, flirting with disaster... I gotta make some popcorn!

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2014-11-18 21:34:33 (0 comments; 0 reshares; 1 +1s; )Open 

Some will undoubtedly write this off as being motivated by competitive interests or simple whining. I disagree. In the first place, even IF any competitive interests were at play, it doesn't alter the fact that both +travis kalanick and +Emil Michael, CEO  are guilty of misogynist remarks (and possibly actions). No WAY would I want to see any woman I care about driving for Uber, the way things stand right now!

Some will undoubtedly write this off as being motivated by competitive interests or simple whining. I disagree. In the first place, even IF any competitive interests were at play, it doesn't alter the fact that both +travis kalanick and +Emil Michael, CEO  are guilty of misogynist remarks (and possibly actions). No WAY would I want to see any woman I care about driving for Uber, the way things stand right now!___

2014-11-17 05:12:19 (1 comments; 0 reshares; 1 +1s; )Open 

+Brokenspring Repair Dumping 13 consecutive spam posts on a Sunday night might be a dandy "marketing campaign" in some alternate universe.... but it sure won't win you any friends on Google+.

+Brokenspring Repair Dumping 13 consecutive spam posts on a Sunday night might be a dandy "marketing campaign" in some alternate universe.... but it sure won't win you any friends on Google+.___

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2014-11-14 23:36:18 (0 comments; 0 reshares; 0 +1s; )Open 

Happy Birthday, +Gary and Happy Anniversary to you and your lovely bride of 10 years. Enjoy your weekend!

Happy Birthday, +Gary and Happy Anniversary to you and your lovely bride of 10 years. Enjoy your weekend!___

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2014-11-14 22:04:39 (0 comments; 0 reshares; 0 +1s; )Open 

Congrats to +Dan Manahan for winning a free copy of +Gary Vaynerchuk's book, #JJJRH. Enjoy it, Dan!

This seems like a good place to get this ball rolling... Want a free copy of one of +Gary Vaynerchuk's books? Read on...

Gary Vaynerchuk's JJJRH philosophy for online marketing is HIGHLY infectious! Unfortunately, he's so bashful that he gets little exposure (you have to have watched one of his #askgaryvee shows to appreciate the wry humor in that). What's JJJRH, you ask? It's the name of one of his books: Jab, Jab, Jab, Right Hook. Basically, it describes a strategy of give, give, give, THEN ask.

Equally important (maybe even more so) to his approach, though, is his mantra of Depth, not Width. In other words, build a community of people that are truly interested in what you have to say, and nurture relationships. Not an uncommon philosophy, by any means... we can all find 2 or 3 marketers saying the same thing any week out of the year. The problem is, many talk the talk, but don't walk the walk. A lot of them try, but just don't know how to go about it. Gary knows it inside out and doesn't just walk it, he sprints!

And it's contagious.

I'm one of those that's been guilty of not practicing what I preach from time to time, myself. But I've been following Gary closely for a while now, on the receiving end of the constant flow of value he shares with his community. The result: it's made me more conscious of my failures to walk the walk... and it's helped me build a much more effective focus on my own marketing strategy.

And it hasn't cost me one red cent!

Well, that's not entirely true... I bought a couple of his books. But that wasn't a condition of anything. I just decided I wanted to learn a little more about what he was talking about in his videos. As it turned out, it was some of the best money I ever spent on Amazon (and I've spent a pretty good chunk there). I definitely got my money's worth and then some.

So... in the spirit of JJJRH, I'm going to give a little something, too. I'm going to make a gift of a Kindle copy of Gary's book to someone. (If you're not aware, you don't have to have a Kindle to enjoy Kindle books... you can download a free app that'll let you read them on any device.)

No strings attached... it's easy to get your name in the hat... I get nothing out of it. (I guess that makes it just a single jab.) Here's all you have to do to get a book that can help you become a serious player in your market:

Just tweet "Give me #JabJabJabRightHook by @garyvee#depthnotwidth @DocSheldon" after 12:00 noon, Pacific Time (that's 20:00:00 GMT) on Thursday, Nov. 13, 2014. When I RT your tweet, then you'll have to respond to my RT. )That's so that people can't just schedule an automated tweet on HootSuite.) The first person to respond to my RT of their tweet will be the lucky recipient of the book.
·     
Follow me and I'll follow you back, so you can PM me your email address, and I'll immediately have Amazon send you a gift email of the book. (You can then unfollow me, if you want... no hard feelings.)

By the way, if you already have Jab, Jab, Jab, Right Hook and would rather receive one of his other great books, Crush It or The Thank You Economy, that's fine... just let me know. I haven't read Crush It yet, but gauging by the value in the other two, I'm sure it rocks. Your choice.

So what are you waiting for? Put in on your calendar, set your alarm... get a free book by a marketer that really gets it!

After you've absorbed whichever book you select, it'd be nice if you'd give it an honest review on Amazon. Not a requirement... it'd just be nice. And even better...if you really see the value in Gary's advice, pay it forward... make a gift of it to someone else.

That'd be walking the walk.___Congrats to +Dan Manahan for winning a free copy of +Gary Vaynerchuk's book, #JJJRH. Enjoy it, Dan!

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2014-11-14 19:48:36 (1 comments; 0 reshares; 0 +1s; )Open 

Fascinating TED Talk by Mark Sagar | TEDxChristchurch. I think we've come along way since Disney's debut of animatronics. This research can contribute in many areas.

What happens when you give a virtual baby cocaine? | Mark Sagar | TEDxChristchurch

Fascinating TED Talk by Mark Sagar | TEDxChristchurch. I think we've come along way since Disney's debut of animatronics. This research can contribute in many areas.

What happens when you give a virtual baby cocaine? | Mark Sagar | TEDxChristchurch___

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2014-11-13 18:23:46 (0 comments; 0 reshares; 0 +1s; )Open 

We're coming up on this free book giveaway in about an hour and a half.... Don't miss your shot!

This seems like a good place to get this ball rolling... Want a free copy of one of +Gary Vaynerchuk's books? Read on...

Gary Vaynerchuk's JJJRH philosophy for online marketing is HIGHLY infectious! Unfortunately, he's so bashful that he gets little exposure (you have to have watched one of his #askgaryvee shows to appreciate the wry humor in that). What's JJJRH, you ask? It's the name of one of his books: Jab, Jab, Jab, Right Hook. Basically, it describes a strategy of give, give, give, THEN ask.

Equally important (maybe even more so) to his approach, though, is his mantra of Depth, not Width. In other words, build a community of people that are truly interested in what you have to say, and nurture relationships. Not an uncommon philosophy, by any means... we can all find 2 or 3 marketers saying the same thing any week out of the year. The problem is, many talk the talk, but don't walk the walk. A lot of them try, but just don't know how to go about it. Gary knows it inside out and doesn't just walk it, he sprints!

And it's contagious.

I'm one of those that's been guilty of not practicing what I preach from time to time, myself. But I've been following Gary closely for a while now, on the receiving end of the constant flow of value he shares with his community. The result: it's made me more conscious of my failures to walk the walk... and it's helped me build a much more effective focus on my own marketing strategy.

And it hasn't cost me one red cent!

Well, that's not entirely true... I bought a couple of his books. But that wasn't a condition of anything. I just decided I wanted to learn a little more about what he was talking about in his videos. As it turned out, it was some of the best money I ever spent on Amazon (and I've spent a pretty good chunk there). I definitely got my money's worth and then some.

So... in the spirit of JJJRH, I'm going to give a little something, too. I'm going to make a gift of a Kindle copy of Gary's book to someone. (If you're not aware, you don't have to have a Kindle to enjoy Kindle books... you can download a free app that'll let you read them on any device.)

No strings attached... it's easy to get your name in the hat... I get nothing out of it. (I guess that makes it just a single jab.) Here's all you have to do to get a book that can help you become a serious player in your market:

Just tweet "Give me #JabJabJabRightHook by @garyvee#depthnotwidth @DocSheldon" after 12:00 noon, Pacific Time (that's 20:00:00 GMT) on Thursday, Nov. 13, 2014. When I RT your tweet, then you'll have to respond to my RT. )That's so that people can't just schedule an automated tweet on HootSuite.) The first person to respond to my RT of their tweet will be the lucky recipient of the book.
·     
Follow me and I'll follow you back, so you can PM me your email address, and I'll immediately have Amazon send you a gift email of the book. (You can then unfollow me, if you want... no hard feelings.)

By the way, if you already have Jab, Jab, Jab, Right Hook and would rather receive one of his other great books, Crush It or The Thank You Economy, that's fine... just let me know. I haven't read Crush It yet, but gauging by the value in the other two, I'm sure it rocks. Your choice.

So what are you waiting for? Put in on your calendar, set your alarm... get a free book by a marketer that really gets it!

After you've absorbed whichever book you select, it'd be nice if you'd give it an honest review on Amazon. Not a requirement... it'd just be nice. And even better...if you really see the value in Gary's advice, pay it forward... make a gift of it to someone else.

That'd be walking the walk.___We're coming up on this free book giveaway in about an hour and a half.... Don't miss your shot!

2014-11-12 23:40:48 (8 comments; 0 reshares; 0 +1s; )Open 

To all my multi-lingual friends and colleagues....

What language do you think is the most difficult to learn, as a second language?
And which do you think is the easiest, to learn as a second language?

I'm American born, with English as my first language. I learned Spanish, and found it a relatively easy language in which to gain fluency. The accent came naturally to me, and the grammatical structure made a lot of sense. But after spending a couple of years with a number of Russian speaking friends, I think Russian (the grammar aspect... proper pronunciation is a bitch!) might be the easiest second language to learn.
I also taught English at the university level in Mexico, and I began every semester by telling my students that they had chosen the hardest second language around to learn. Why? Mostly because every rule has so many exceptions that most rules might as well... more »

To all my multi-lingual friends and colleagues....

What language do you think is the most difficult to learn, as a second language?
And which do you think is the easiest, to learn as a second language?

I'm American born, with English as my first language. I learned Spanish, and found it a relatively easy language in which to gain fluency. The accent came naturally to me, and the grammatical structure made a lot of sense. But after spending a couple of years with a number of Russian speaking friends, I think Russian (the grammar aspect... proper pronunciation is a bitch!) might be the easiest second language to learn.
I also taught English at the university level in Mexico, and I began every semester by telling my students that they had chosen the hardest second language around to learn. Why? Mostly because every rule has so many exceptions that most rules might as well not exist. Secondly, because our so-called phonetic pronunciation is anything but.
I've love to hear others' opinions.___

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2014-11-12 03:40:09 (2 comments; 1 reshares; 3 +1s; )Open 

An excellent short video, with an effective marketing twist. H/T to +Bonnie Burns for sharing it on one of the "other" social platforms. ;)

An excellent short video, with an effective marketing twist. H/T to +Bonnie Burns for sharing it on one of the "other" social platforms. ;)___

2014-11-11 05:58:40 (0 comments; 0 reshares; 0 +1s; )Open 

To all the US Marines out there, active, reserve, retired or former.... thank you for your service. 239 years of outstanding service to country... that's something to crow about! Happy Birthday, U.S. Marine Corps! Oorah!

To all the US Marines out there, active, reserve, retired or former.... thank you for your service. 239 years of outstanding service to country... that's something to crow about! Happy Birthday, U.S. Marine Corps! Oorah!___

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2014-11-08 17:25:25 (1 comments; 0 reshares; 3 +1s; )Open 

Chinese physicists claim to have proven that the Big Bang could have been caused by ...
nothing.
https://medium.com/the-physics-arxiv-blog/a-mathematical-proof-that-the-universe-could-have-formed-spontaneously-from-nothing-ed7ed0f304a3 I'd LOVE to hear +Sean Carroll's opinion of their position. And of course, anyone else that would like to chime in. +DR. MICHIO KAKU, Physicist/Futurist  +Barry Adams +David Amerland

Chinese physicists claim to have proven that the Big Bang could have been caused by ...
nothing.
https://medium.com/the-physics-arxiv-blog/a-mathematical-proof-that-the-universe-could-have-formed-spontaneously-from-nothing-ed7ed0f304a3 I'd LOVE to hear +Sean Carroll's opinion of their position. And of course, anyone else that would like to chime in. +DR. MICHIO KAKU, Physicist/Futurist  +Barry Adams +David Amerland___

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2014-11-08 03:46:47 (0 comments; 1 reshares; 1 +1s; )Open 

Dr. Benjamin Carson has declared he will seek to run for President in 2016... I don't know if he'd be any good as a President, but as a speaker, he makes some excellent points. Dr. Benjamin Carson's Amazing Speech at the National Prayer Breakfast with Obama Present

Dr. Benjamin Carson has declared he will seek to run for President in 2016... I don't know if he'd be any good as a President, but as a speaker, he makes some excellent points. Dr. Benjamin Carson's Amazing Speech at the National Prayer Breakfast with Obama Present___

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2014-11-05 22:35:37 (2 comments; 1 reshares; 7 +1s; )Open 

+Michael Martinez recently pushed out a post about Penguin recoveries that rang with a great deal of truth http://www.seo-theory.com/2014/10/19/why-your-penguin-recovery-story-does-not-add-up/
It put me in mind of the old joke that 43.89% of quoted statistics are made up on the spot... but IS it a joke? Maybe the number's higher. ;) Anyway, it got me thinking about SEO studies, in general.
Sadly, I can count on one hand the number of SEOs that I've seen publish studies that would stand up to any scrutiny. I think this graphic might be close what happens with SEO "studies", all too often:

+Michael Martinez recently pushed out a post about Penguin recoveries that rang with a great deal of truth http://www.seo-theory.com/2014/10/19/why-your-penguin-recovery-story-does-not-add-up/
It put me in mind of the old joke that 43.89% of quoted statistics are made up on the spot... but IS it a joke? Maybe the number's higher. ;) Anyway, it got me thinking about SEO studies, in general.
Sadly, I can count on one hand the number of SEOs that I've seen publish studies that would stand up to any scrutiny. I think this graphic might be close what happens with SEO "studies", all too often:___

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2014-10-25 15:39:40 (0 comments; 0 reshares; 1 +1s; )Open 

+Tony McCreath Thanks for your interest in joining the SEO Training Dojo community! We’ve refined our membership to those who can enrich it with their knowledge of SEO (which I think we all know you can do) and have closed the door on spammers. Toward that end, there is a process for entering. Please refer to http://seotrainingdojo.com/Blog/seo-training-dojo-a-new-chapter.html to learn more.

+Tony McCreath Thanks for your interest in joining the SEO Training Dojo community! We’ve refined our membership to those who can enrich it with their knowledge of SEO (which I think we all know you can do) and have closed the door on spammers. Toward that end, there is a process for entering. Please refer to http://seotrainingdojo.com/Blog/seo-training-dojo-a-new-chapter.html to learn more.___

2014-10-25 01:04:56 (0 comments; 0 reshares; 1 +1s; )Open 

Congratulations, +Sundar Pichai, on your new expanded role of Product Czar.

Congratulations, +Sundar Pichai, on your new expanded role of Product Czar.___

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2014-10-24 04:03:21 (0 comments; 0 reshares; 2 +1s; )Open 

This may be a little tongue-in-cheek, but it's for a good cause!

A must read .. ;)

#SEO  ___This may be a little tongue-in-cheek, but it's for a good cause!

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