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Nick Ker

Nick Ker 

SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...

Occupation: SEO Consultant (Ker Communications)

Location: Pittsburgh, PA

Followers: 1,906

Following: 491

Views: 233,841

Added to CircleCount.com: 02/28/2012That's the date, where Nick Ker has been indexed by CircleCount.com.
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  • Inbound Marketing
  • Internet Marketing
  • Search Consulting
  • Search Engine Marketing
  • Search Engine Optimization
  • SEO
  • SEO And MARKETING SERVICES
  • Social Media Marketing
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Nick Ker has been at 1 events

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Max Minzer9,422Conversation with @106412255733219697839 and other fine people about benefits & value of using Google local page vs. brand page and vice versa. Questions you'd like to see asked? Leave comment here or on social media with hashtag #maximpact Learn more about #maximpact and sign up to get updates: http://www.maxminzer.com/maximpactLocal vs. Brand Google Pages w/ Mike Blumenthal - Max Impact Ep. 0742014-04-03 22:00:0027  

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Most comments: 2

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2015-05-26 17:54:44 (2 comments; 1 reshares; 2 +1s; )Open 

Awesome! SEO Man Explains #SEO!
https://www.redevolution.com/seo-explained/
by +Red Evolution 

Most reshares: 2

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2015-03-27 19:50:58 (0 comments; 2 reshares; 3 +1s; )Open 

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P

Most plusones: 4

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2015-04-15 13:24:33 (1 comments; 0 reshares; 4 +1s; )Open 

With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel. 

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have abet... more »

Latest 50 posts

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2016-08-01 20:02:34 (0 comments; 0 reshares; 1 +1s; )Open 

Is #SEO Really The Right Term Anymore?

"A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues.
We still do these things today, of course — but we also do so much more..."
I have been a little conflicted about this topic since I first started my business, +Ker Communications. Back in 2009, the main goal of what I did was the same as SEO: improving visibility of websites in search engines, mostly Google. But SEO was kind of a dirty word, and not a fun one.
It also didn't fit how I worked since I did so much more than fix and optimize sites - social media was booming, and even online video played a major part in increasing the exposure of a company oro... more »

Is #SEO Really The Right Term Anymore?

"A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues.
We still do these things today, of course — but we also do so much more..."
I have been a little conflicted about this topic since I first started my business, +Ker Communications. Back in 2009, the main goal of what I did was the same as SEO: improving visibility of websites in search engines, mostly Google. But SEO was kind of a dirty word, and not a fun one.
It also didn't fit how I worked since I did so much more than fix and optimize sites - social media was booming, and even online video played a major part in increasing the exposure of a company or organizations entire web presence (not just the main website). So I wasn't too thrilled with the negative connotation of SEO, but there was not much I could do about it. I even tried to avoid calling what I do SEO for a while, using phrases like "web presence management". But nobody was searching for that. Oh, the irony.

To make a long story short, SEO eventually evolved into what I had already been doing, and I actually moved toward doing more of the technical work that all the newly rebranded inbound and content marketers never really knew how to do to begin with. It still amazes me how poorly made or mis-optimized many websites are. And don't get me started on how much those old SEO's screwed up businesses and the entire web with sleazy link building practices.

SEO is a Science and an Art
Is SEO now just a required skill for web developers or is it a whole discipline of its own encompassing other forms of online marketing with the end goal of improving search visibility and what you get from it? I say both! Web developers should have a respectable amount of knowledge about the technical aspects of SEO - I still see site redesigns that undo years of hard work. And SEO as an all encompassing marketing discipline is alive and well too.
The trick is knowing which of the components of search marketing are appropriate to use for a particular business - and knowing how to do them well.

This article from @sengineland has me thinking a lot about this, so keep an eye on https://kercommunications.com/blog for a longer rant about it from me soon.___

2016-07-19 14:38:23 (0 comments; 0 reshares; 0 +1s; )Open 

Finally! Yoast allows the Focus Keyword feature of the Wordpress SEO plugin to be disabled.
It is wildly inaccurate for many sites, and most "normal" (non-SEO) people use it incorrectly - wasting a lot of time on the wrong keywords, multiple keywords, expecting the plugin to magically change the rankings of a page, etc).
Otherwise, I really like the plugin.


Finally! Yoast allows the Focus Keyword feature of the Wordpress SEO plugin to be disabled.
It is wildly inaccurate for many sites, and most "normal" (non-SEO) people use it incorrectly - wasting a lot of time on the wrong keywords, multiple keywords, expecting the plugin to magically change the rankings of a page, etc).
Otherwise, I really like the plugin.
___

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2016-05-27 01:26:04 (0 comments; 0 reshares; 1 +1s; )Open 

Something in Mickey's expression says, "those aren't really raisins". #smartpills 

Something in Mickey's expression says, "those aren't really raisins". #smartpills ___

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2016-05-17 13:59:29 (0 comments; 0 reshares; 1 +1s; )Open 

Pop-ups and other "please don't go" tactics on websites
Do you like it when sites do it to you? If not, then don't do it to your site's visitors.
Oh, and don't ask me to subscribe before I have even seen the first sentence of your blog post.

Why Begging Visitors to Stay or Return is Bad Design___Pop-ups and other "please don't go" tactics on websites
Do you like it when sites do it to you? If not, then don't do it to your site's visitors.
Oh, and don't ask me to subscribe before I have even seen the first sentence of your blog post.

2016-05-16 19:12:46 (1 comments; 0 reshares; 2 +1s; )Open 

How long does it take to create great content?

Great Content vs Cheap SEO Filler
Let's be clear: "great content" is the stuff that either earns links and shares due to its value, or actually works to generate leads, sell something or whatever other non-SEO purpose it may have.

Re-hashed sales pages and blog posts that say the same thing as several other articles on your blog are NOT great content.
They may be good "filler", but that is basically the same thing as automated "spun" content, which Google does penalize. So if you are repeating the same old things because you think the quantity of your content will somehow help your SEO efforts, think again. If it is really sub-par, it could actually be doing more harm than good.

With that out of the way, take a look at this discussion from Inbound where some really good content... more »

How long does it take to create great content?

Great Content vs Cheap SEO Filler
Let's be clear: "great content" is the stuff that either earns links and shares due to its value, or actually works to generate leads, sell something or whatever other non-SEO purpose it may have.

Re-hashed sales pages and blog posts that say the same thing as several other articles on your blog are NOT great content.
They may be good "filler", but that is basically the same thing as automated "spun" content, which Google does penalize. So if you are repeating the same old things because you think the quantity of your content will somehow help your SEO efforts, think again. If it is really sub-par, it could actually be doing more harm than good.

With that out of the way, take a look at this discussion from Inbound where some really good content creators share how long it takes them to do what they do. https://inbound.org/discuss/how-long-does-it-take-your-team-to-create-great-content

Notice how they almost all say they take a lot of time to research, plan, and coordinate with the rest of the content marketing strategy before they even start to write or shoot video. Nobody said anything like "just fire off a blog post on schedule because any old thing will do".

Keep all of that strategy, planning and hard work in mind and think about those super cheap blog articles you've been paying for.

How much serious thought do you really believe is going into a $20 blog post - and what do you seriously expect to gain from that? Instead, save up that money (or your creativity and time if you are doing it yourself) and invest in some well thought out, maybe even strategically planned, content that will actually be of use to your readers while sending out the message you really want to represent your business. And THAT is the type of content Google actually does want you to create.

#inboundmarketing   #SEO  ___

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2016-05-14 15:03:19 (0 comments; 0 reshares; 0 +1s; )Open 

The Most Important #SEO Question - Ever

The Most Important #SEO Question - Ever___

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2016-03-29 18:08:57 (0 comments; 0 reshares; 0 +1s; )Open 

How Google's Self-Driving Cars May Handle Tailgaters
  My method is easy and fun: My broken rear wiper squirts washer fluid straight back onto tailgater's windshield. 

http://www.seobythesea.com/2016/03/google-granted-patent-on-how-self-driving-cars-might-handle-tailgaters/

How Google's Self-Driving Cars May Handle Tailgaters
  My method is easy and fun: My broken rear wiper squirts washer fluid straight back onto tailgater's windshield. 

http://www.seobythesea.com/2016/03/google-granted-patent-on-how-self-driving-cars-might-handle-tailgaters/___

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2016-03-16 12:37:33 (0 comments; 1 reshares; 2 +1s; )Open 

Attention All Internet Marketers - Please Stop The Bullshit
 If you don't know what you are talking about, please stop pretending you do.
This morning I read 4 brand new articles which were full of wrong information and bad advice about everything including SEO (lots of fresh content is the best trick for good SEO even if it is copied), Social Media (retweeting your own tweets several times a day helps SEO), Content Marketing (publish your article on as many different sites as possible all linking to your original one), Advertising (Adwords helps SEO)...
People can see through your bullshit. You are doing a disservice to your readers and your own reputation.
I know some people think they need to appear to be an expert on all things, but there is nothing wrong just not saying anything instead of repeating some crap you read from some other bullshitting fool.

Attention All Internet Marketers - Please Stop The Bullshit
 If you don't know what you are talking about, please stop pretending you do.
This morning I read 4 brand new articles which were full of wrong information and bad advice about everything including SEO (lots of fresh content is the best trick for good SEO even if it is copied), Social Media (retweeting your own tweets several times a day helps SEO), Content Marketing (publish your article on as many different sites as possible all linking to your original one), Advertising (Adwords helps SEO)...
People can see through your bullshit. You are doing a disservice to your readers and your own reputation.
I know some people think they need to appear to be an expert on all things, but there is nothing wrong just not saying anything instead of repeating some crap you read from some other bullshitting fool.___

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2016-02-29 14:43:55 (0 comments; 0 reshares; 0 +1s; )Open 

Incomplete data is not something I enjoy…

Google Search Console Analytics Stuck Again  
  Just in time for end of month reports, Search Analytics in Google Search Console (formerly Webmaster Tools) seems to be stuck on February 23rd.
 https://www.seroundtable.com/google-search-console-search-analytics-stuck-21705.html
#googlesearchconsole   #t  ___Incomplete data is not something I enjoy…

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2016-02-29 03:05:58 (0 comments; 0 reshares; 1 +1s; )Open 

Make America Grate Again

___Make America Grate Again

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2016-02-24 04:06:43 (0 comments; 0 reshares; 0 +1s; )Open 

"Google just showed me the future of indoor navigation"

"Google just showed me the future of indoor navigation"___

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2016-02-23 18:26:54 (0 comments; 0 reshares; 0 +1s; )Open 

New Google Search Layout: more ads on top with none on the side - DON'T FREAK OUT YET
The knee jerk reaction many have is that Google is trying to force businesses to use Adwords, and jack up the costs. We shall see, but I think this will work out well if your Adwords campaigns are set up intelligently, and your SEO is too.
Now more than ever, it is important to do both SEO and PPC at a professional, not half-assed level.

"More PPC ads, as compared to organic results, can mean more traffic on high-ROI terms, so this can really allow businesses access to more and better traffic than ever before. Just be smart about it."

New Google Search Layout: more ads on top with none on the side - DON'T FREAK OUT YET
The knee jerk reaction many have is that Google is trying to force businesses to use Adwords, and jack up the costs. We shall see, but I think this will work out well if your Adwords campaigns are set up intelligently, and your SEO is too.
Now more than ever, it is important to do both SEO and PPC at a professional, not half-assed level.

"More PPC ads, as compared to organic results, can mean more traffic on high-ROI terms, so this can really allow businesses access to more and better traffic than ever before. Just be smart about it."___

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2016-02-16 14:45:56 (0 comments; 0 reshares; 0 +1s; )Open 

AMP notifications sent from Google Search Console
  Google must be getting ready to start using AMP in the search results soon...

Google Search Console Email: Implement Accelerated Mobile Pages (AMP)
  Google Search Console (Webmaster Tools) is sending out emails which recommend implementing the new Accelerated Mobile Pages.
If you have news-like content, you may receive the following:
"Google has detected that news content on your site might benefit from enhanced exposure on Google Search if you implement Accelerated Mobile Pages (AMP). The following steps will guide you through the process of creating AMP pages..."

The email includes a checklist to follow to make your content AMP compatible.
#AMP   #google  ___AMP notifications sent from Google Search Console
  Google must be getting ready to start using AMP in the search results soon...

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2016-02-14 14:34:05 (0 comments; 0 reshares; 0 +1s; )Open 

Sometimes SEO needs a sense of perspective...
  Just how many people are searching for __ and how often? Tools like Google Trends ( http://www.google.com/trends/explore )can give you at least a rough idea of "search demand" that can keep you from chasing after search traffic that just isn't there - and find things that people ARE searching. 

Sometimes SEO needs a sense of perspective...
  Just how many people are searching for __ and how often? Tools like Google Trends ( http://www.google.com/trends/explore )can give you at least a rough idea of "search demand" that can keep you from chasing after search traffic that just isn't there - and find things that people ARE searching. ___

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2016-02-08 20:29:55 (0 comments; 0 reshares; 0 +1s; )Open 

SEO without being obsessed with keywords is a reality…
 …but it does have a lot of nay-sayers.

A reason a lot of old-school SEOs aren't rushing toward topical optimization is that it isn't always simple - and it is more art than science. With keywords, you can have all kinds of nifty analysis tools, check lists, ratios and calculations. Lots of ways to report things and geek out on numbers.
 Optimizing around topics or concepts is a writing and creativity thing, and not as much of a "nerd" skill. 
SEO is Art + Science
Combine that "great content" with really smart analysis and it just works.

Can SEOs Really Optimize For Topics Instead of Just Keywords?

  Topical optimization has been at the core of most of our SEO projects at Ker Communications for a few years now (check this stuff out: https://kercommunications.com/tags/topical-optimization/ ).

It seems as though the rest of the SEO world is catching on to the idea lately. Unfortunately, SEOs tend to only see things as "either / or" choices, and either don't move into the modern approach, or manage to neglect proper keyword research and usage when they jump on the topical bandwagon.  The truth is that BOTH  a broad topical focus and decent keyword targeting are necessary.

+Rand Fishkin at +Moz did a presentation on the practicality of focusing on topics instead of keywords that explores the possibilities. 
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday___SEO without being obsessed with keywords is a reality…
 …but it does have a lot of nay-sayers.

A reason a lot of old-school SEOs aren't rushing toward topical optimization is that it isn't always simple - and it is more art than science. With keywords, you can have all kinds of nifty analysis tools, check lists, ratios and calculations. Lots of ways to report things and geek out on numbers.
 Optimizing around topics or concepts is a writing and creativity thing, and not as much of a "nerd" skill. 
SEO is Art + Science
Combine that "great content" with really smart analysis and it just works.

2016-01-28 18:12:41 (0 comments; 0 reshares; 0 +1s; )Open 

Google Webmaster Guidelines updated.
A must-read for anyone with a website.

Google has updated the Webmaster Guidelines
If you run a website, this is a must-read. Nearly everything you could want to know about what SEO practices are ok or not ok with Google can be found here. Book mark it! That way, when you read some crazy sounding advice on some SEO blog or forum, you can check it against the actual rules.
Over 60% of the people whose websites we help get out of Google Penalties say they never read these important rules. Some didn't even know they existed and believed their old SRO provider's claims that Google changes the rules all the time. The truth is, the guidelines have changed very little over the years. Knowledge is power.
https://support.google.com/webmasters/answer/35769___Google Webmaster Guidelines updated.
A must-read for anyone with a website.

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2016-01-08 21:01:17 (1 comments; 0 reshares; 2 +1s; )Open 

Something tells me Google's Penguin is on the move. Strange things happening in analytics and SERPs. Gonna be one of those weekends... #SEO #googlepenguin 

Something tells me Google's Penguin is on the move. Strange things happening in analytics and SERPs. Gonna be one of those weekends... #SEO #googlepenguin ___

2015-12-16 12:46:03 (0 comments; 0 reshares; 0 +1s; )Open 

Apple Shuts Down Topsy
"Every tweet ever published. Previously at your fingertips."

Twitter recently stopped showing the number of times a piece of content was tweeted in its share button. Now, you won't be able to use Topsy for Twitter analytics anymore either.
Sheesh!

Apple shuts down Topsy Twitter analytics
Hot on the heels of Twitter shutting down its share count API, now Apple closes Topsy.
http://www.theverge.com/2015/12/16/10272128/topsy-shut-down-apple-twitter-analytics___Apple Shuts Down Topsy
"Every tweet ever published. Previously at your fingertips."

Twitter recently stopped showing the number of times a piece of content was tweeted in its share button. Now, you won't be able to use Topsy for Twitter analytics anymore either.
Sheesh!

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2015-11-10 20:48:37 (0 comments; 0 reshares; 0 +1s; )Open 

"Commerce is our goal here at Tyrell. More human than human is our motto..."

The "secret" to #SEO  in the age of AI:  *More human than human*
#bladerunner  

Reverse Engineer Google's AI for SEO? Already Done!

 Google's search results now use an artificial intelligence called RankBrain to help the search engine rank pages. Now they've open sourced TensorFlow, the AI engine.

Remember that old SEO cliché about building websites "for people not robots"? Maybe, just maybe...
http://kercommunications.com/seo/reverse-engineer-google-ai/
#SEO   #RankBrain  ___"Commerce is our goal here at Tyrell. More human than human is our motto..."

The "secret" to #SEO  in the age of AI:  *More human than human*
#bladerunner  

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2015-11-10 01:39:03 (0 comments; 0 reshares; 0 +1s; )Open 

Things are gonna get interesting...

Google just open sourced its artificial intelligence engine

 By giving the TensorFlow technology away, Google believes it can accelerate the evolution of AI.

More from +Cade Metz at +WIRED... 
http://www.wired.com/2015/11/google-open-sources-its-artificial-intelligence-engine/___Things are gonna get interesting...

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2015-10-27 16:25:14 (0 comments; 0 reshares; 0 +1s; )Open 

Google sent some cool blue holiday lights. Thanks +Google Partners 

Google sent some cool blue holiday lights. Thanks +Google Partners ___

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2015-10-26 19:33:42 (0 comments; 0 reshares; 2 +1s; )Open 

RankBrain: Google's new AI
 Machine learning is here...

Meet RankBrain, Google's new Artificial Intelligence for Search
  A machine-learning AI now handles the 15% of Google's search queries which the search engine has never seen before.
http://www.bloomberg.com/news/articles/2015-10-26/google-turning-its-lucrative-web-search-over-to-ai-machines

#artificialintelligence   #rankbrain   #SEO  ___RankBrain: Google's new AI
 Machine learning is here...

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2015-09-30 19:40:21 (0 comments; 0 reshares; 0 +1s; )Open 

Twitter will go beyond 140 characters. Will larger messages still be daintily called tweets? http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/

Twitter will go beyond 140 characters. Will larger messages still be daintily called tweets? http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/___

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2015-09-17 12:29:30 (0 comments; 1 reshares; 1 +1s; )Open 

It's not just robocallers who try to play on your fears.

 Seemingly legitimate SEO companies frequently engage in fear-mongering to gain or keep your business, too. Sure, there are things that any site owner needs to be aware of. But if your SEO provider is telling you things like "If you stop using our service, your rankings will quickly drop", it is time to find a real SEO company. Real SEO is built to last.

Google Sues Over SEO Scam Robo-calls
  "today we’re filing an action in California against one search engine optimization company for making these robocalls and confusing our users..."

 Everyone with a website gets them: Robocalls and other fraudulent calls from people claiming to represent Google, who say that it is urgent that you contact them because 'Our records indicate that your Google Business Listing has not been claimed..."  This is usually followed by a bunch of scary bullshit which they hope will make you grab your credit card and pay them.

Maybe your business listing really isn't claimed yet, but it costs you NOTHING to claim it. These fraudsters try to trick unsuspecting site owners into paying them for, well, probably nothing. 

Google is tired of it, too
"It’s unfortunate when a problem must be addressed in a court of law, but we believe this course of action will protect our users and discourage this practice more broadly,"
http://googleandyourbusiness.blogspot.com/2015/09/protecting-people-from-illegal-robocalls.html

There is also a new form you can use to report these calls: https://support.google.com/business/contact/rbc_form
Please use it!___It's not just robocallers who try to play on your fears.

 Seemingly legitimate SEO companies frequently engage in fear-mongering to gain or keep your business, too. Sure, there are things that any site owner needs to be aware of. But if your SEO provider is telling you things like "If you stop using our service, your rankings will quickly drop", it is time to find a real SEO company. Real SEO is built to last.

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2015-07-20 13:49:02 (0 comments; 0 reshares; 0 +1s; )Open 

SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/

SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/___

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2015-07-15 18:42:27 (1 comments; 0 reshares; 1 +1s; )Open 

Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better,faster, a... more »

Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better, faster, and stronger."

Read the whole Open Letter to SEOs from GoogleBot here:
http://patrickcoombe.com/open-letter-seos-googlebot/___

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2015-06-19 14:03:12 (1 comments; 0 reshares; 2 +1s; )Open 

SEO Keyword Research - Are you STILL doing it wrong?  
   "It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

I like this article, but I have to say I am surprised if this idea is new to anyone who has been doing any type of search marketing in the past few years.

It’s time to stop doing keyword research
  …or at least stop doing it the way that too many SEOs “do keyword research.”

"Old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy."

"It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

Learn more from +Nate Dame at +Search Engine Land 
http://searchengineland.com/never-keyword-research-223054

Really, the time to stop doing traditional keyword research was probably a couple of years ago.
http://kercommunications.com/seo/wasting-time-worrying-about-keywords/___SEO Keyword Research - Are you STILL doing it wrong?  
   "It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

I like this article, but I have to say I am surprised if this idea is new to anyone who has been doing any type of search marketing in the past few years.

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2015-06-09 23:59:40 (0 comments; 0 reshares; 0 +1s; )Open 

Referrer Spam is more than just a little annoying...
 
I've been able to filter this fake traffic out in +Google Analytics but would love to know why it is suddenly a problem. Every week there is another one... or four.
And why is the otherwise all-powerful Google unable to keep this crap out of Analytics.  A public statement I could show my clients would be a really cool thing.  

Referrer Spam is more than just a little annoying...
 
I've been able to filter this fake traffic out in +Google Analytics but would love to know why it is suddenly a problem. Every week there is another one... or four.
And why is the otherwise all-powerful Google unable to keep this crap out of Analytics.  A public statement I could show my clients would be a really cool thing.  ___

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2015-05-28 02:33:17 (1 comments; 0 reshares; 2 +1s; )Open 

Was in the neighborhood...

Was in the neighborhood...___

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2015-05-26 17:54:44 (2 comments; 1 reshares; 2 +1s; )Open 

This is truly awesome. Thanks Awesome SEO Man!

Awesome! SEO Man Explains #SEO!
https://www.redevolution.com/seo-explained/
by +Red Evolution ___This is truly awesome. Thanks Awesome SEO Man!

2015-05-21 15:02:17 (0 comments; 0 reshares; 1 +1s; )Open 

Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-

Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-___

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2015-05-20 21:30:47 (2 comments; 1 reshares; 3 +1s; )Open 

SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of&#... more »

SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of 'em. Many of those sites are owned by people who happily signed up for link building schemes, including Attracta, which were pushed on them by their own hosting companies.
 
From the spam email I just received:
"If you're trying to rank higher in Google, this is what you've been waiting for. Our SEO experts have engineered a system that perfectly creates the same pattern of links that sites get when they are talked about in industry blogs - the same type of buzz that Google loves to reward. Order a Link Blast and your site gets hundreds of links funneled straight to it."

Yeah... hundreds of links that fit a pattern of looking like something good, but not actually being something good. NO THANKS

I don't expect the hosting companies to walk away from these easy commissions any time soon, and apparently Attracta has no intention of stopping this predatory practice of hitting up unsuspecting owners of new websites.

If you have already signed up for this or a similar spam link building service, you are probably going to need this: https://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/___

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2015-05-20 19:04:54 (0 comments; 1 reshares; 2 +1s; )Open 

Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.

Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). ___Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.

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2015-05-07 15:12:49 (0 comments; 0 reshares; 0 +1s; )Open 

EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  

EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  ___

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2015-05-06 22:05:32 (0 comments; 0 reshares; 2 +1s; )Open 

15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  ___15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  

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2015-05-05 06:13:37 (0 comments; 0 reshares; 0 +1s; )Open 

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell uswh... more »

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  ___

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2015-04-23 21:21:38 (0 comments; 0 reshares; 0 +1s; )Open 

Oh look! A new update to Wordpress just when I was wrapping up a couple of new WP based sites. Tomorrow is another day...
https://wordpress.org/news/2015/04/powell/

Oh look! A new update to Wordpress just when I was wrapping up a couple of new WP based sites. Tomorrow is another day...
https://wordpress.org/news/2015/04/powell/___

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2015-04-20 15:28:09 (0 comments; 1 reshares; 2 +1s; )Open 

Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6

Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6___

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2015-04-15 13:24:33 (1 comments; 0 reshares; 4 +1s; )Open 

Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed

With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel. 

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience. 
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.

Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely. ___Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed

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2015-04-14 02:52:00 (0 comments; 0 reshares; 0 +1s; )Open 

Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.

Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.___

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2015-04-01 23:12:46 (0 comments; 1 reshares; 2 +1s; )Open 

Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."

Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."___

2015-03-30 17:10:23 (0 comments; 0 reshares; 1 +1s; )Open 

Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of justus... more »

Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of just using the defaults.

Keywords meta tags - really?! It isn't the "rank #1 in 48 hours" scammers making the SEO industry look bad these days. It is some of the "veterans" who apparently stopped learning anything years ago. 

Happy to help these new clients, but disgusted at the way they have been damaged. Money & time wasted, and in the worst cases - entire brands are damaged due to Google penalties.
 
(end rant)___

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2015-03-28 20:00:09 (0 comments; 0 reshares; 1 +1s; )Open 

Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?

Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?___

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2015-03-27 19:50:58 (0 comments; 2 reshares; 3 +1s; )Open 

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P___

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2015-03-24 13:28:05 (0 comments; 0 reshares; 0 +1s; )Open 

Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm

Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm___

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2015-03-13 15:39:16 (0 comments; 0 reshares; 1 +1s; )Open 

Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/

Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/___

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2015-03-03 22:48:40 (1 comments; 0 reshares; 1 +1s; )Open 

Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  

Google Has Been Researching a System to Rank Web Pages Based on Facts - Not Links!
  Knowledge-Based Trust (KBT) - that is the buzzword you are about to hear a lot about. 
If your website or content strategy is informational, this could mean good things - if your information is accurate. 

+Matt McGee explores the possibilities on +Search Engine Land 
  http://searchengineland.com/google-researchers-introduce-system-rank-web-pages-facts-not-links-215835___Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  

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2015-03-03 04:45:07 (0 comments; 2 reshares; 1 +1s; )Open 

Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?

STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.___Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?

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2015-02-27 18:20:09 (1 comments; 0 reshares; 3 +1s; )Open 

Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.

Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.___

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2015-02-25 19:04:36 (0 comments; 0 reshares; 0 +1s; )Open 

Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/

Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/___

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