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Rand Fishkin has been at 4 events

HostFollowersTitleDateGuestsLinks
Wade Harman19,244Why Relationships Are An SEO Factor Have you tried out +NOD3x for your G+ account yet?  It will literally open up a brand new world for you to explore here on Google Plus! http://goo.gl/hVniiZ   Also check out some upgrading options in Nod3x here: http://nod3x.com/pricing-table.html  Get a 20% discount on anything on that page with the code WadeH2O *Showtime* Join @111552522175915203592 and special guest host @107022061436866576067 as we talk to @111294201325870406922 , SEO guru and WhiteBoardFriday host, about the power of the relationship and how that factors into SEO. SEO is a powerful aspect in any type of marketing and a strategy that you shouldn't take lightly.  Come and learn about the way you can make your relationship stronger and learn some cool stuff about SEO as well. *Make A Friend!* Don't forget to go find the "Make A Friend Button" and press it!  http://wadeharman.com/subscribe Subscribe via iTunes: http://goo.gl/f9DTj6 *Monetize Your HOA Webinar* http://wadeharman.com/webinar *Disclaimer* If you have posted to this event page, I will assume that you enjoy the content that the Relationship Marketing show produces and will include you in a HOA invite circle where I will notify you of future shows.  If you would rather I didn't include you, please let me know! #seo   #seotips   #seostrategy   #seomarketing   #relationshipmarketing   #searchengineoptimization  Why Relationships Are An SEO Factor2014-08-21 23:30:00113  
Eric Enge22,374It can be a thin line that separates success from failure in the world of content marketing.  Join @111294201325870406922 @107022061436866576067 and I as we take this hot topic head on. The show will air at 3 PM EDT (Boston time) on Thursday July 10th.  Say YES to the event invite to get access to the video for live or later viewing.  I will also share the YouTube link here later for mobile viewers. Please spread the message far and wide by inviting others or re-sharing the event.  Thanks for your help!Content Marketing: Separating Success From Failure2014-07-10 21:00:00261  
Search Marketing Expo (SMX)9,399Join search marketing experts from Germany and around the world at SMX Munich. This event is Germany’s largest search engine marketing conference and expo. Sessions cover the latest issues and successful tactics in SEO and PPC, presented by nationally and internationally renowned experts ready to share their knowledge. Conducted in German. For more information: http://smxmuenchen.de/Search Marketing Expo - SMX Munich 20142014-03-25 07:00:007  
ISOOSI Research Engine3,498In this ISOOSI Tuesday roundtable chat, we ask our distinguished panel  what they will be focusing on in terms of marketing in 2014. Have they made some New Year's resolutions as it relates to their businesses or strategies they execute for clients? Our panel includes Rand Fishkin, Eric Enge and Ammon Johns. Whether you are a small business owner or work as part of agency or as part of a dedicated marketing team in a large corporation, our panel of experts will have some great advice. Actionable takeaways applicable for any business. Learn what's new, what's important and what you should be considering. As we all know, new tools, new strategies and tactics are always being developed. But what skills and techniques should you develop this year for the maximum impact? And with so many areas of marketing to consider, how do you divide your resources (financial, time, etc) to position yourself well for 2014's needs and market? It's a great chance to ask questions to a panel of guests that have been extremely successful in business by continuously improving their own marketing techniques, processes and systems. Future-Proofing Your Business Marketing2014-01-14 21:00:00228  

Shared Circles including Rand Fishkin

Shared Circles are not available on Google+ anymore, but you can find them still here.

Activity

Average numbers for the latest posts (max. 50 posts, posted within the last 4 weeks)

7
comments per post
15
reshares per post
60
+1's per post

432
characters per posting

Top posts in the last 50 posts

Most comments: 58

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2015-06-21 18:40:43 (58 comments, 28 reshares, 108 +1s)Open 

Have 20 Seconds? Would Love Help Testing

Just follow the instructions in the graphic. Thanks a ton!

ON EDIT: Results came in quite quickly after posting. Details here: https://twitter.com/randfish/status/612730826615230464

Most reshares: 82

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2015-05-27 17:33:11 (16 comments, 82 reshares, 194 +1s)Open 

Mobile Isn't Killing Desktop. It's Killing Free Time.

The latest stats from Mary Meeker's Internet Trends deck (http://www.kpcb.com/internet-trends) show that desktop isn't fading much at all (in fact, there's more desktop use today than 6 years ago). But mobile is skyrocketing.

I'll probably have a few more slides to share from this deck, as her stuff is always superb.

Most plusones: 292

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2015-05-30 04:05:11 (36 comments, 44 reshares, 292 +1s)Open 

Unbelievable Photos from Burma

I love +Maptia, and I especially loved this story and the included photos from their latest newsletter: https://maptia.com/davidheath/stories/burma-an-enchanted-spirit 

Latest 50 posts

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2015-07-03 06:17:03 (2 comments, 0 reshares, 24 +1s)Open 

Analysis of Hillary Clinton's Video Strategy from +Wistia

Good breakdown of how/why the campaign is leaving money on the table by using a poor CTA system: http://wistia.com/blog/hillary-clinton-video-strategy

Analysis of Hillary Clinton's Video Strategy from +Wistia

Good breakdown of how/why the campaign is leaving money on the table by using a poor CTA system: http://wistia.com/blog/hillary-clinton-video-strategy___

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2015-07-03 06:13:56 (4 comments, 23 reshares, 66 +1s)Open 

How to Drive Traffic When There's No Search Volume for Your Product

New Whiteboard Friday: http://bit.ly/CreateDemand

How to Drive Traffic When There's No Search Volume for Your Product

New Whiteboard Friday: http://bit.ly/CreateDemand___

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2015-06-27 01:55:28 (6 comments, 14 reshares, 82 +1s)Open 

Vietnam: The Land of Smiles

Just an incredible, beautiful piece from +Maptia: https://maptia.com/rehahn_photography/stories/the-land-of-smiles

The photos they get and the stories their contributors provide are peerless in the travel world and, as a result, I just love receiving their Friday newsletter.

Vietnam: The Land of Smiles

Just an incredible, beautiful piece from +Maptia: https://maptia.com/rehahn_photography/stories/the-land-of-smiles

The photos they get and the stories their contributors provide are peerless in the travel world and, as a result, I just love receiving their Friday newsletter.___

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2015-06-26 21:41:03 (1 comments, 13 reshares, 49 +1s)Open 

The ROI (and Marketing Value) of Side Projects

https://blog.crew.co/how-side-projects-saved-our-startup - great post and story with some fascinating insights. If you're considering side projects and their relative impacts, this is a must-read.

The ROI (and Marketing Value) of Side Projects

https://blog.crew.co/how-side-projects-saved-our-startup - great post and story with some fascinating insights. If you're considering side projects and their relative impacts, this is a must-read.___

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2015-06-26 06:43:35 (5 comments, 41 reshares, 128 +1s)Open 

How Google Might Use Searcher, Usage, & Clickstream Behavior to Impact the Rankings

http://bit.ly/SurferBehavior My latest Whiteboard Friday talks about ways Google might peer into the search queries people perform, the sites they visit, and the intersection of clickstream + search data to impact the rankings.

How Google Might Use Searcher, Usage, & Clickstream Behavior to Impact the Rankings

http://bit.ly/SurferBehavior My latest Whiteboard Friday talks about ways Google might peer into the search queries people perform, the sites they visit, and the intersection of clickstream + search data to impact the rankings.___

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2015-06-26 06:26:48 (0 comments, 4 reshares, 27 +1s)Open 

Agreed. This is a superb piece.

Must read. Great analysis from +AJ Kohn ___Agreed. This is a superb piece.

posted image

2015-06-21 18:40:43 (58 comments, 28 reshares, 108 +1s)Open 

Have 20 Seconds? Would Love Help Testing

Just follow the instructions in the graphic. Thanks a ton!

ON EDIT: Results came in quite quickly after posting. Details here: https://twitter.com/randfish/status/612730826615230464

Have 20 Seconds? Would Love Help Testing

Just follow the instructions in the graphic. Thanks a ton!

ON EDIT: Results came in quite quickly after posting. Details here: https://twitter.com/randfish/status/612730826615230464___

posted image

2015-06-18 21:40:14 (10 comments, 33 reshares, 127 +1s)Open 

Well. Better Find a New Job I Guess, Cause this SEO Thing is Over

I cheekily checked out the new grouping features in Google Trends and grabbed this screenshot (marked up for clarity). Here's the post about their new stuff: http://googleblog.blogspot.com/2015/06/a-new-window-into-our-world-with-real.html

Well. Better Find a New Job I Guess, Cause this SEO Thing is Over

I cheekily checked out the new grouping features in Google Trends and grabbed this screenshot (marked up for clarity). Here's the post about their new stuff: http://googleblog.blogspot.com/2015/06/a-new-window-into-our-world-with-real.html___

posted image

2015-06-18 21:38:16 (1 comments, 11 reshares, 30 +1s)Open 

How to Convince Your Team or Client to Invest in Marketing

+Ian Lurie nails the tragic problem that marketers face all the time - great ideas, shot down by risk-mitigating management. Well worth the read: https://medium.com/@portentint/getting-from-why-should-i-to-why-not-real-marketing-leadership-59ce5c35b2a0

How to Convince Your Team or Client to Invest in Marketing

+Ian Lurie nails the tragic problem that marketers face all the time - great ideas, shot down by risk-mitigating management. Well worth the read: https://medium.com/@portentint/getting-from-why-should-i-to-why-not-real-marketing-leadership-59ce5c35b2a0___

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2015-06-17 01:50:31 (1 comments, 19 reshares, 59 +1s)Open 

How to CHEAT at Creating Great Presentations in Our Field

If you're speaking at a tech or marketing event, I've got some hacks that have worked to help me over the years: http://bit.ly/CheatAtPresentations

Trying to be very transparent with this post and share all of the best stuff I've learned and applied successfully (and what I've failed at, too).

How to CHEAT at Creating Great Presentations in Our Field

If you're speaking at a tech or marketing event, I've got some hacks that have worked to help me over the years: http://bit.ly/CheatAtPresentations

Trying to be very transparent with this post and share all of the best stuff I've learned and applied successfully (and what I've failed at, too).___

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2015-06-15 07:33:08 (3 comments, 7 reshares, 48 +1s)Open 

MozTalk: SEO's Future and Past

Want to make sure your SEO tactics are future-proofed? Join us at our downtown Seattle office on June 15 for our next MozTalk! Our co-founder Rand Fishkin will talk about how we need to change our work. Then, our Chief of Product Strategy and Design, Matthew Brown, will dive into what currently works, maybe shouldn't, and what to do. You can build your SEO skills, meet some new industry friends, and participate in Q&A with Rand and Matthew. We'll have light refreshments and snacks and it's all free! Hope to see you there! https://www.eventbrite.com/e/moztalk-seos-future-and-past-registration-16809765461

MozTalk: SEO's Future and Past

Want to make sure your SEO tactics are future-proofed? Join us at our downtown Seattle office on June 15 for our next MozTalk! Our co-founder Rand Fishkin will talk about how we need to change our work. Then, our Chief of Product Strategy and Design, Matthew Brown, will dive into what currently works, maybe shouldn't, and what to do. You can build your SEO skills, meet some new industry friends, and participate in Q&A with Rand and Matthew. We'll have light refreshments and snacks and it's all free! Hope to see you there! https://www.eventbrite.com/e/moztalk-seos-future-and-past-registration-16809765461___

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2015-06-12 15:43:24 (5 comments, 30 reshares, 87 +1s)Open 

Whiteboard Friday This Week: Why We Can't Do Keyword Reseach Like It's 2010

http://bit.ly/KWResearchChanged

Whiteboard Friday This Week: Why We Can't Do Keyword Reseach Like It's 2010

http://bit.ly/KWResearchChanged___

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2015-06-11 22:11:28 (6 comments, 9 reshares, 49 +1s)Open 

Google Could Give a Masterclass in Obsfucating Data for Regulators

Foundem's slide deck is a masterful takedown of the cherry-picking and data hiding Google used in their anti-trust arguments vs. the EU board. Worth a read: http://www.foundem.co.uk/fmedia/Foundem_Jun_2015_Analysis/

Google Could Give a Masterclass in Obsfucating Data for Regulators

Foundem's slide deck is a masterful takedown of the cherry-picking and data hiding Google used in their anti-trust arguments vs. the EU board. Worth a read: http://www.foundem.co.uk/fmedia/Foundem_Jun_2015_Analysis/___

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2015-06-09 23:57:40 (3 comments, 2 reshares, 32 +1s)Open 

Not Sure I'll Ever Need the Product, But Love This Site's Design

Wonder combination of simple, clear messaging and compelling call-to-action: https://www.fromparcel.com/

Not Sure I'll Ever Need the Product, But Love This Site's Design

Wonder combination of simple, clear messaging and compelling call-to-action: https://www.fromparcel.com/___

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2015-06-09 16:34:20 (2 comments, 4 reshares, 15 +1s)Open 

Check out my interview with +Pete Meyers from #SMX  Sydney 2015 where they speak about Dr. Pete’s start-up days, MozCast, Australian SERPs, international SERPs, Google’s mobile update, content writing & much much more.
+Moz  #serp   #google  

Check out my interview with +Pete Meyers from #SMX  Sydney 2015 where they speak about Dr. Pete’s start-up days, MozCast, Australian SERPs, international SERPs, Google’s mobile update, content writing & much much more.
+Moz  #serp   #google  ___

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2015-06-09 01:13:20 (11 comments, 4 reshares, 40 +1s)Open 

One of the Hardest Topics I've Tackled Publicly

This is a subject that gets under a lot of people's nerves, so I hope you'll read it with empathy and an open mind. I thought it was important to be transparent and share my/our views: http://bit.ly/IntentionalDiversity

One of the Hardest Topics I've Tackled Publicly

This is a subject that gets under a lot of people's nerves, so I hope you'll read it with empathy and an open mind. I thought it was important to be transparent and share my/our views: http://bit.ly/IntentionalDiversity___

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2015-06-08 19:04:15 (8 comments, 16 reshares, 45 +1s)Open 

Google Led $100MM Round in Thumbtack Last Year, Then Penalized Them Today for Manipulative Link Building

Full story from +Jennifer Slegg: http://www.thesempost.com/thumbtack-google-manual-action-penalty-links/ 

Google Led $100MM Round in Thumbtack Last Year, Then Penalized Them Today for Manipulative Link Building

Full story from +Jennifer Slegg: http://www.thesempost.com/thumbtack-google-manual-action-penalty-links/ ___

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2015-06-03 22:08:05 (3 comments, 3 reshares, 37 +1s)Open 

My life is, occasionally, very weird...

"'Oh, god. What did I do?'

I didn’t answer. I just started laughing maniacally. Surprisingly, my cackling like a Bond villain did nothing to do calm him down."

http://bit.ly/1HL2JQG___My life is, occasionally, very weird...

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2015-06-03 07:04:31 (3 comments, 12 reshares, 48 +1s)Open 

The "Pester Your Potential Lead Until They Hate You" Approach to SaaS Sales Sucks

Wrote a new blog post: http://bit.ly/DontPesterEarn about the trend of awful sales emails I've been seeing out in the software world.

The "Pester Your Potential Lead Until They Hate You" Approach to SaaS Sales Sucks

Wrote a new blog post: http://bit.ly/DontPesterEarn about the trend of awful sales emails I've been seeing out in the software world.___

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2015-06-02 23:07:52 (5 comments, 13 reshares, 41 +1s)Open 

Excellent idea - glad to see this out in the wild

Free Crowdsourced Tool Brings Google Disavow Link Data to Light

How do you know if you have backlinks that others have disavowed? Wouldn’t you like to know if another site has disavowed your pages?

Launched today at #SMX Advanced, DisavowFiles started as a wish list tool project at Bruce Clay, Inc. because, in a world of link penalties, why wouldn't you want more disavow link data? SEOs and site owners can help each other have better intelligence on backlink disavowals with this new crowdsourced tool.

Read the full post to learn about the reports, features and, of course, privacy and anonymity of http://bit.ly/1eN2Lk5 http://bit.ly/1I8IxuB___Excellent idea - glad to see this out in the wild

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2015-06-02 06:32:56 (0 comments, 14 reshares, 33 +1s)Open 

How Accurate are Metrics from Compete.com, Alexa, Quantcast, SimilarWeb, & Others?

That's what we attempted to quantify in our latest IMEC labs project: http://bit.ly/AccuracyAlexaCompeteSimilarWeb

How Accurate are Metrics from Compete.com, Alexa, Quantcast, SimilarWeb, & Others?

That's what we attempted to quantify in our latest IMEC labs project: http://bit.ly/AccuracyAlexaCompeteSimilarWeb___

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2015-06-01 09:00:10 (6 comments, 10 reshares, 46 +1s)Open 

This Interactive Graph Might Be the Future of Content

Hard to find a better example of 10X Content than this: http://www.nytimes.com/interactive/2015/05/28/upshot/you-draw-it-how-family-income-affects-childrens-college-chances.html

Great content isn't just about a powerful story or great data -- it's about how it makes consumers of that content feel. The greater the connection a content publisher can deliver, the more that work will resonate and be remembered. I think this idea - to ask readers to draw the graph themselves, then compare their guess against reality, is incredible. 

I suspect that because of this interactivity, the issue and the real data will stay with me far longer than if I'd merely read the article and seen the visual. Bravo +The New York Times.

This Interactive Graph Might Be the Future of Content

Hard to find a better example of 10X Content than this: http://www.nytimes.com/interactive/2015/05/28/upshot/you-draw-it-how-family-income-affects-childrens-college-chances.html

Great content isn't just about a powerful story or great data -- it's about how it makes consumers of that content feel. The greater the connection a content publisher can deliver, the more that work will resonate and be remembered. I think this idea - to ask readers to draw the graph themselves, then compare their guess against reality, is incredible. 

I suspect that because of this interactivity, the issue and the real data will stay with me far longer than if I'd merely read the article and seen the visual. Bravo +The New York Times.___

posted image

2015-05-31 21:30:23 (2 comments, 5 reshares, 26 +1s)Open 

I Went Paleo and Now I Hate Everything

Please put aside whatever religious sentiments you have about the Paleo Diet, and read this because it is simply the funniest thing I've read in months.

Recently, I went pseudo Paleo.

I say pseudo, because, like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).

It just happens to be by Geraldine, the wife of +Rand Fishkin, and I don't even know why I mentioned that because she'd be just as good a writer if she were actually sleeping with "the guy from the farmers market" instead of Rand (read the piece!).

I Went Paleo and Now I Hate Everything

Please put aside whatever religious sentiments you have about the Paleo Diet, and read this because it is simply the funniest thing I've read in months.

Recently, I went pseudo Paleo.

I say pseudo, because, like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).

It just happens to be by Geraldine, the wife of +Rand Fishkin, and I don't even know why I mentioned that because she'd be just as good a writer if she were actually sleeping with "the guy from the farmers market" instead of Rand (read the piece!).___

posted image

2015-05-30 04:05:11 (36 comments, 44 reshares, 292 +1s)Open 

Unbelievable Photos from Burma

I love +Maptia, and I especially loved this story and the included photos from their latest newsletter: https://maptia.com/davidheath/stories/burma-an-enchanted-spirit 

Unbelievable Photos from Burma

I love +Maptia, and I especially loved this story and the included photos from their latest newsletter: https://maptia.com/davidheath/stories/burma-an-enchanted-spirit ___

posted image

2015-05-29 15:48:56 (5 comments, 17 reshares, 87 +1s)Open 

Is Brand One Of Google's Ranking Factors?

That's the topic of this week's new Whiteboard Friday: http://bit.ly/IsBrandARankingFactor

Alongside the primary question, I talk about what elements of brand/branding may have direct and indirect influences in the rankings and why.

Is Brand One Of Google's Ranking Factors?

That's the topic of this week's new Whiteboard Friday: http://bit.ly/IsBrandARankingFactor

Alongside the primary question, I talk about what elements of brand/branding may have direct and indirect influences in the rankings and why.___

posted image

2015-05-27 17:33:11 (16 comments, 82 reshares, 194 +1s)Open 

Mobile Isn't Killing Desktop. It's Killing Free Time.

The latest stats from Mary Meeker's Internet Trends deck (http://www.kpcb.com/internet-trends) show that desktop isn't fading much at all (in fact, there's more desktop use today than 6 years ago). But mobile is skyrocketing.

I'll probably have a few more slides to share from this deck, as her stuff is always superb.

Mobile Isn't Killing Desktop. It's Killing Free Time.

The latest stats from Mary Meeker's Internet Trends deck (http://www.kpcb.com/internet-trends) show that desktop isn't fading much at all (in fact, there's more desktop use today than 6 years ago). But mobile is skyrocketing.

I'll probably have a few more slides to share from this deck, as her stuff is always superb.___

posted image

2015-05-25 17:19:58 (14 comments, 56 reshares, 132 +1s)Open 

Fonts Impact the Credibility We Give to Content

Some remarkable experiments that people may perceive different fonts as having different credibility: http://eyeondesign.aiga.org/can-a-font-make-us-believe-something-is-true/

Fonts Impact the Credibility We Give to Content

Some remarkable experiments that people may perceive different fonts as having different credibility: http://eyeondesign.aiga.org/can-a-font-make-us-believe-something-is-true/___

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2015-05-22 07:53:33 (10 comments, 68 reshares, 162 +1s)Open 

I Hate the Phrase "Good, Unique Content" in SEO

This week's Whiteboard Friday is about why I hope that mantra dies: http://bit.ly/DieGoodUniqueContentDie

I Hate the Phrase "Good, Unique Content" in SEO

This week's Whiteboard Friday is about why I hope that mantra dies: http://bit.ly/DieGoodUniqueContentDie___

posted image

2015-05-21 07:03:37 (3 comments, 24 reshares, 76 +1s)Open 

What Are Traffic Waves & Why Do They Happen?

Superb bit of creative, interactive content here: http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/ I not only learned a lot, but instantly wanted to make something like it to show patterns of how sites earn links & social shares :-)

What Are Traffic Waves & Why Do They Happen?

Superb bit of creative, interactive content here: http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/ I not only learned a lot, but instantly wanted to make something like it to show patterns of how sites earn links & social shares :-)___

posted image

2015-05-20 21:08:56 (2 comments, 3 reshares, 36 +1s)Open 

Questions Used at Moz for our Weekly 1:1s

I love how creative some Mozzers (like engineering manager, Kelsey) are getting with their weekly 1:1s. We use software called +7Geese, which enables customization of the 1:1 templates. Here's some questions Kelsey's used in the recent past to help make 1:1s a more TAGFEE experience: 

Questions Used at Moz for our Weekly 1:1s

I love how creative some Mozzers (like engineering manager, Kelsey) are getting with their weekly 1:1s. We use software called +7Geese, which enables customization of the 1:1 templates. Here's some questions Kelsey's used in the recent past to help make 1:1s a more TAGFEE experience: ___

posted image

2015-05-20 16:58:39 (28 comments, 16 reshares, 98 +1s)Open 

Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this... more »

Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). ___

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2015-05-20 16:41:08 (9 comments, 12 reshares, 37 +1s)Open 

Inside Google's Secret War Against Ad Fraud

http://adage.com/article/digital/inside-google-s-secret-war-ad-fraud/298652/

Fascinating article describing (for the first time) some of the tactics Google uses to discover botnets, click fraud, etc. If you read on (it's long, but worth it), you'll also learn about a tool Google calls "Powerdrill" that lets teams do incredibly intensive computations in seconds (I'm a little jealous - we could really use one of those for Mozscape).

Inside Google's Secret War Against Ad Fraud

http://adage.com/article/digital/inside-google-s-secret-war-ad-fraud/298652/

Fascinating article describing (for the first time) some of the tactics Google uses to discover botnets, click fraud, etc. If you read on (it's long, but worth it), you'll also learn about a tool Google calls "Powerdrill" that lets teams do incredibly intensive computations in seconds (I'm a little jealous - we could really use one of those for Mozscape).___

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2015-05-19 15:50:08 (1 comments, 25 reshares, 67 +1s)Open 

This superb resource is updated for 2015 and free to download:

New Post: The Web Developer's SEO Cheat Sheet 3.0
https://moz.com/blog/seo-cheat-sheet

We've updated one of the most popular resources we've ever published. Designed for beginners and advanced SEOs alike, information covered includes:

• Important HTML Elements
• HTTP Status Codes
• Canonicalization
• URL Best Practices
• Webmaster Tools
• Robot Control Syntax
• Important User Agents
• Sitemap Syntax
• Pagination
• Social Metadata
• Rich Snippets
• Structured Data
• Targeting Multiple Languages
• Mobile Web Development

Full download here: https://moz.com/blog/seo-cheat-sheet

#SEO #webdevelopment  ___This superb resource is updated for 2015 and free to download:

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2015-05-18 21:11:57 (6 comments, 12 reshares, 83 +1s)Open 

The Chokehold of Calendars

Sometimes, a few paragraphs summarize things you've been thinking about but couldn't put into words. https://medium.com/@monteiro/the-chokehold-of-calendars-f70bb9221b36 did just that for me.

The Chokehold of Calendars

Sometimes, a few paragraphs summarize things you've been thinking about but couldn't put into words. https://medium.com/@monteiro/the-chokehold-of-calendars-f70bb9221b36 did just that for me.___

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2015-05-17 16:22:23 (6 comments, 5 reshares, 40 +1s)Open 

Absolutely superb read on a too-often-ignored topic:

We Don't Sell Saddles Here

They could just sell saddles, and if so, they’d probably be selling on the basis of things like the quality of the leather they use or the fancy adornments their saddles include; they could be selling on the range of styles and sizes available, or on durability, or on price.

Or, they could sell horseback riding. Being successful at selling horseback riding means they grow the market for their product while giving the perfect context for talking about their saddles.

A great piece here that everyone who touches product or marketing should read at least once. 

#marketing   #startups  ___Absolutely superb read on a too-often-ignored topic:

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2015-05-15 12:50:02 (8 comments, 36 reshares, 146 +1s)Open 

GRRRR! RAND SMASH

New Whiteboard Friday addressing some of the SEO world's most infuriating problems: http://bit.ly/InufriatingSEO

GRRRR! RAND SMASH

New Whiteboard Friday addressing some of the SEO world's most infuriating problems: http://bit.ly/InufriatingSEO___

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2015-05-14 19:02:44 (5 comments, 15 reshares, 82 +1s)Open 

I really appreciated the quality, depth, and uniqueness of the questions in this interview: https://www.groovehq.com/blog/rand-fishkin-moz-interview and they put together a really nice post based on it.

I've done a lot of interviews, but +GrooveHQ went above and beyond.

I really appreciated the quality, depth, and uniqueness of the questions in this interview: https://www.groovehq.com/blog/rand-fishkin-moz-interview and they put together a really nice post based on it.

I've done a lot of interviews, but +GrooveHQ went above and beyond.___

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2015-05-13 16:20:30 (34 comments, 10 reshares, 68 +1s)Open 

Another Mystery in the SERPs - The New Zealand Bookstore

This query and set of search results surprised me quite a bit, particularly since I'm performing the search from a US IP address, and a small, regional bookshop in New Zealand is outranking everyone: https://www.google.com/search?q=hard+to+find+books

Any guesses as to why they're ranking so well in the US results?

Another Mystery in the SERPs - The New Zealand Bookstore

This query and set of search results surprised me quite a bit, particularly since I'm performing the search from a US IP address, and a small, regional bookshop in New Zealand is outranking everyone: https://www.google.com/search?q=hard+to+find+books

Any guesses as to why they're ranking so well in the US results?___

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2015-05-10 12:40:53 (7 comments, 34 reshares, 118 +1s)Open 

Great research on how Google crawls JS from +Adam Audette and co.

Here's the TL;DR of what we found by testing Googlebot and JavaScript:

1. Google can execute and then follow many, many different types of js links.

2. Google can execute and follow several types of js redirects, and the result is similar to how a 301 updates the index and preserves rank.

3. Google can read the DOM and then index dynamically inserted content.

4. Google can read meta data inserted in the DOM, such as rel canonical tags, robots noindex tags, and meta descriptions. We even inserted structured data dynamically and it resulted in rich snippets in Google's SERP.

These tests were designed and executed by the +Merkle SEO technical team led by +Jody O'Donnell and +Max Prin ___Great research on how Google crawls JS from +Adam Audette and co.

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2015-05-08 07:56:22 (7 comments, 50 reshares, 141 +1s)Open 

To Redirect/Rebrand Or Not to Redirect/Rebrand...

That's this week's brand new Whiteboard Friday: https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday

To Redirect/Rebrand Or Not to Redirect/Rebrand...

That's this week's brand new Whiteboard Friday: https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday___

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2015-04-30 13:06:08 (2 comments, 6 reshares, 36 +1s)Open 

My friend and former Mozzer, +Miranda Rensch, was in Nepal for the recent earthquakes. She's raising money to help folks here: https://life.indiegogo.com/fundraisers/nepal-earthquake-relief-and-rebuild

If you have the means to donate, it would mean a lot to her, and to many others in Nepal, too. BTW - if you have corporate donation matching (we have 150% match at Moz), be sure to make the donation direct to Care.org as they've got the nonprofit status for matching. 

My friend and former Mozzer, +Miranda Rensch, was in Nepal for the recent earthquakes. She's raising money to help folks here: https://life.indiegogo.com/fundraisers/nepal-earthquake-relief-and-rebuild

If you have the means to donate, it would mean a lot to her, and to many others in Nepal, too. BTW - if you have corporate donation matching (we have 150% match at Moz), be sure to make the donation direct to Care.org as they've got the nonprofit status for matching. ___

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2015-04-30 13:03:40 (0 comments, 6 reshares, 25 +1s)Open 

Solid post, and a great template. I might need it myself in my new role :-)

Are you eyeing up that promotion?  Use this guide to make a LOCK solid case to your manager:
Blog post - http://www.seerinteractive.com/blog/get-the-promotion-you-want/

Template Link - https://docs.google.com/spreadsheets/d/1ECAV0puQl71oewAhfrxgOKymam1Eb6GiXX2PIsZwMqU/edit#gid=1053135634___Solid post, and a great template. I might need it myself in my new role :-)

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2015-04-30 13:02:41 (5 comments, 38 reshares, 83 +1s)Open 

Still an excellent resource:

Illustrated Guide to Advanced On-Page Topic Targeting for SEO
http://moz.com/blog/on-page-topic-seo

From the archives - although still fairly new. Still the best, and only, infographic I ever made.___Still an excellent resource:

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2015-04-28 17:08:23 (15 comments, 60 reshares, 135 +1s)Open 

1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.

1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.___

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2015-04-24 18:41:39 (20 comments, 25 reshares, 117 +1s)Open 

I Should Have Read Google's Mobile Update FAQ More Closely

#2 is really helpful in understanding the changes.

I Should Have Read Google's Mobile Update FAQ More Closely

#2 is really helpful in understanding the changes.___

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2015-04-24 07:28:23 (1 comments, 24 reshares, 53 +1s)Open 

Why SEO That Used to Work, Fails

I gave a new, never-before-given presentation today in Vancouver, BC for the #BCAMAVision  conference. http://bit.ly/whyseofails

Why SEO That Used to Work, Fails

I gave a new, never-before-given presentation today in Vancouver, BC for the #BCAMAVision  conference. http://bit.ly/whyseofails___

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2015-04-24 07:26:56 (1 comments, 17 reshares, 49 +1s)Open 

Can You Get SEO Value from Search Results w/ Answer Boxes?

Yes - at least sometimes - and it's the topic of my latest Whiteboard Friday: http://bit.ly/AnswerBoxSEO

Can You Get SEO Value from Search Results w/ Answer Boxes?

Yes - at least sometimes - and it's the topic of my latest Whiteboard Friday: http://bit.ly/AnswerBoxSEO___

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2015-04-22 20:47:50 (13 comments, 14 reshares, 43 +1s)Open 

How big was Day #1 of Google's Mobile Friendly Update? Tiny, it turns out.
http://moz.com/blog/day-after-mobilegeddon

Great analysis by +Pete Meyers 

How big was Day #1 of Google's Mobile Friendly Update? Tiny, it turns out.
http://moz.com/blog/day-after-mobilegeddon

Great analysis by +Pete Meyers ___

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2015-04-22 16:50:12 (14 comments, 3 reshares, 49 +1s)Open 

Moz's Financials & Subscription Details Made Transparent in Our 2014 Year-in-Review

http://moz.com/blog/2014-annual-report

Big thanks to +Sarah Bird for putting together this annual report. You can look back and see how we did in 2014, a very tough year for the company, but one in which we managed to turn around a negative growth rate in Q1 and come out with some hope that 2015 can be a solid year.

Moz's Financials & Subscription Details Made Transparent in Our 2014 Year-in-Review

http://moz.com/blog/2014-annual-report

Big thanks to +Sarah Bird for putting together this annual report. You can look back and see how we did in 2014, a very tough year for the company, but one in which we managed to turn around a negative growth rate in Q1 and come out with some hope that 2015 can be a solid year.___

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2015-04-22 16:46:57 (6 comments, 8 reshares, 38 +1s)Open 

Millions of Fake Social Accounts, Liking, Clicking, & Sharing

http://www.newrepublic.com/article/121551/bot-bubble-click-farms-have-inflated-social-media-currency - fascinating, in-depth piece covering the state of bot farms and how they operate with near impunity. Weirdly, the risks seem much lower than even the early days of search spam... Think Facebook, Twitter, Instagram, et al will need to step it up very soon.

Millions of Fake Social Accounts, Liking, Clicking, & Sharing

http://www.newrepublic.com/article/121551/bot-bubble-click-farms-have-inflated-social-media-currency - fascinating, in-depth piece covering the state of bot farms and how they operate with near impunity. Weirdly, the risks seem much lower than even the early days of search spam... Think Facebook, Twitter, Instagram, et al will need to step it up very soon.___

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