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Rand Fishkin

Rand Fishkin 

Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing

Followers: 118,993

Following: 223

Views: 13,850,696

Added to CircleCount.com: 07/07/2011That's the date, where Rand Fishkin has been indexed by CircleCount.com.
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Rand Fishkin has been at 3 events

HostFollowersTitleDateGuestsLinks
Wade Harman22,265Why Relationships Are An SEO Factor Have you tried out +NOD3x for your G+ account yet?  It will literally open up a brand new world for you to explore here on Google Plus! http://goo.gl/hVniiZ   Also check out some upgrading options in Nod3x here: http://nod3x.com/pricing-table.html  Get a 20% discount on anything on that page with the code WadeH2O *Showtime* Join @111552522175915203592 and special guest host @107022061436866576067 as we talk to @111294201325870406922 , SEO guru and WhiteBoardFriday host, about the power of the relationship and how that factors into SEO. SEO is a powerful aspect in any type of marketing and a strategy that you shouldn't take lightly.  Come and learn about the way you can make your relationship stronger and learn some cool stuff about SEO as well. *Make A Friend!* Don't forget to go find the "Make A Friend Button" and press it!  http://wadeharman.com/subscribe Subscribe via iTunes: http://goo.gl/f9DTj6 *Monetize Your HOA Webinar* http://wadeharman.com/webinar *Disclaimer* If you have posted to this event page, I will assume that you enjoy the content that the Relationship Marketing show produces and will include you in a HOA invite circle where I will notify you of future shows.  If you would rather I didn't include you, please let me know! #seo   #seotips   #seostrategy   #seomarketing   #relationshipmarketing   #searchengineoptimization  Why Relationships Are An SEO Factor2014-08-21 23:30:00110  
Eric Enge26,232It can be a thin line that separates success from failure in the world of content marketing.  Join @111294201325870406922 @107022061436866576067 and I as we take this hot topic head on. The show will air at 3 PM EDT (Boston time) on Thursday July 10th.  Say YES to the event invite to get access to the video for live or later viewing.  I will also share the YouTube link here later for mobile viewers. Please spread the message far and wide by inviting others or re-sharing the event.  Thanks for your help!Content Marketing: Separating Success From Failure2014-07-10 21:00:00263  
ISOOSI Research Engine3,485In this ISOOSI Tuesday roundtable chat, we ask our distinguished panel  what they will be focusing on in terms of marketing in 2014. Have they made some New Year's resolutions as it relates to their businesses or strategies they execute for clients? Our panel includes Rand Fishkin, Eric Enge and Ammon Johns. Whether you are a small business owner or work as part of agency or as part of a dedicated marketing team in a large corporation, our panel of experts will have some great advice. Actionable takeaways applicable for any business. Learn what's new, what's important and what you should be considering. As we all know, new tools, new strategies and tactics are always being developed. But what skills and techniques should you develop this year for the maximum impact? And with so many areas of marketing to consider, how do you divide your resources (financial, time, etc) to position yourself well for 2014's needs and market? It's a great chance to ask questions to a panel of guests that have been extremely successful in business by continuously improving their own marketing techniques, processes and systems. Future-Proofing Your Business Marketing2014-01-14 21:00:00236  

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Activity

Average numbers for the latest posts (max. 50 posts, posted within the last 4 weeks)

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Top posts in the last 50 posts

Most comments: 32

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2016-03-25 18:53:56 (32 comments; 10 reshares; 47 +1s; )Open 

Little Help on a test Related to My Conversation w/ Google

Would love if you have 30 seconds to assist in this query+click test, related to my discussion with Andrey Lipattsev from Google earlier this week. Thank you!

(video here: https://www.youtube.com/watch?v=l8VnZCcl9J4)

Most reshares: 59

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2016-04-17 16:58:14 (8 comments; 59 reshares; 73 +1s; )Open 

Consumer Survey on Google Search

Nice work from +Danny Richman here: https://www.seotraininglondon.org/consumers-feel-google-search/. I was particularly interested in what the general web users surveyed thought caused Google's rankings.

Most plusones: 86

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2016-04-29 07:42:54 (4 comments; 30 reshares; 86 +1s; )Open 

8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday: http://bit.ly/TheOldSchoolSEO

Latest 50 posts

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2016-09-23 07:38:36 (1 comments; 7 reshares; 21 +1s; )Open 

Are Google's Featured Snippets Taking Your Traffic? Fear Not!

--> http://bit.ly/InGooglesAnswer
This week's new Whiteboard Friday is all about how to earn that #0 ranking and get into the featured snippet result (aka "Answer Boxes").

Are Google's Featured Snippets Taking Your Traffic? Fear Not!

--> http://bit.ly/InGooglesAnswer
This week's new Whiteboard Friday is all about how to earn that #0 ranking and get into the featured snippet result (aka "Answer Boxes").___

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2016-09-14 17:39:50 (4 comments; 7 reshares; 22 +1s; )Open 

Regarding Moz's Shift in Strategy and our August Layoffs...

I finally wrote a post about it: http://bit.ly/MozReturns

Any questions you've got, please feel free to ask in the post comments and I'll do my best to answer.

Regarding Moz's Shift in Strategy and our August Layoffs...

I finally wrote a post about it: http://bit.ly/MozReturns

Any questions you've got, please feel free to ask in the post comments and I'll do my best to answer.___

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2016-09-09 07:18:49 (1 comments; 20 reshares; 39 +1s; )Open 

There Are Some Weird Link Building Myths Floating Around

In this week's new Whiteboard Friday, I'm covering 8 of the most pernicious and problematic -- ones you should definitely be aware of, and avoid: http://bit.ly/crazylinkmyths

There Are Some Weird Link Building Myths Floating Around

In this week's new Whiteboard Friday, I'm covering 8 of the most pernicious and problematic -- ones you should definitely be aware of, and avoid: http://bit.ly/crazylinkmyths___

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2016-09-02 07:27:22 (0 comments; 9 reshares; 30 +1s; )Open 

Don't Go Too Narrow on Content Efforts

I see a lot of brands and marketers creating only content that speaks to a very narrow contingent of their specific customers. Generally, I'd recommend against that; here's why: http://bit.ly/WBFBadContentIdea

Don't Go Too Narrow on Content Efforts

I see a lot of brands and marketers creating only content that speaks to a very narrow contingent of their specific customers. Generally, I'd recommend against that; here's why: http://bit.ly/WBFBadContentIdea___

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2016-08-28 19:33:56 (1 comments; 0 reshares; 7 +1s; )Open 

Best Ads You've Seen?

What are some of the best video ads you've seen in the last few years? We'd love to feature your submission at Mozcon. https://moz.com/rand/what-are-the-most-powerful-mind-expanding-ads-youve-seen/

Just leave a comment with the video link in the post, and upvote the ones you like best. Look forward to seeing what's resonated with you.

Best Ads You've Seen?

What are some of the best video ads you've seen in the last few years? We'd love to feature your submission at Mozcon. https://moz.com/rand/what-are-the-most-powerful-mind-expanding-ads-youve-seen/

Just leave a comment with the video link in the post, and upvote the ones you like best. Look forward to seeing what's resonated with you.___

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2016-08-26 14:50:48 (2 comments; 11 reshares; 29 +1s; )Open 

Local Links Can Help Every Business -- Even Online-Only Ones

More about why (and how to get 'em) in my latest WB Friday: http://bit.ly/WBLocalLinks

Local Links Can Help Every Business -- Even Online-Only Ones

More about why (and how to get 'em) in my latest WB Friday: http://bit.ly/WBLocalLinks___

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2016-08-24 16:19:25 (1 comments; 8 reshares; 30 +1s; )Open 

SERP Features Tracking is Live

Big Launch Today at Moz!

Check it out directly: https://analytics.moz.com/serp-features
And read Dr. Pete's post here: https://moz.com/blog/announcing-serp-features-beyond-10-blue-links

We'd love any feedback you've got, and happy to answer questions, too.

SERP Features Tracking is Live

Big Launch Today at Moz!

Check it out directly: https://analytics.moz.com/serp-features
And read Dr. Pete's post here: https://moz.com/blog/announcing-serp-features-beyond-10-blue-links

We'd love any feedback you've got, and happy to answer questions, too.___

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2016-08-19 09:34:50 (1 comments; 4 reshares; 21 +1s; )Open 

Which of Google's Public Statements Should We Listen To?

When Google makes public statements about SEO, should we trust them? How do we know if they'll be revised in the future? How should we interpret what's being said?

That's the topic of my latest WB Friday: http://bit.ly/DoITrustGoogle

Which of Google's Public Statements Should We Listen To?

When Google makes public statements about SEO, should we trust them? How do we know if they'll be revised in the future? How should we interpret what's being said?

That's the topic of my latest WB Friday: http://bit.ly/DoITrustGoogle___

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2016-08-12 07:26:18 (2 comments; 7 reshares; 33 +1s; )Open 

The SEO Keyword->Content Map

How do you build a great spreadsheet of all the keywords you're targeting mapped to all the URLs you're working to optimize on your site? I've got some ideas for you on this week's new Whiteboard Friday: http://bit.ly/ContentKWMap

The SEO Keyword->Content Map

How do you build a great spreadsheet of all the keywords you're targeting mapped to all the URLs you're working to optimize on your site? I've got some ideas for you on this week's new Whiteboard Friday: http://bit.ly/ContentKWMap___

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2016-08-05 07:18:07 (5 comments; 13 reshares; 50 +1s; )Open 

Conversion Pages vs. SEO Pages

There are real differences between what marketers need to do on pages that focus on SEO (earning links, ranking, driving engagement) vs. conversion-focused pages (CRO testing and optimization). How to choose and what to do are the topic of this week's new WB Friday: https://moz.com/…/landing-page-seo-conversion-or-both-white…

Conversion Pages vs. SEO Pages

There are real differences between what marketers need to do on pages that focus on SEO (earning links, ranking, driving engagement) vs. conversion-focused pages (CRO testing and optimization). How to choose and what to do are the topic of this week's new WB Friday: https://moz.com/…/landing-page-seo-conversion-or-both-white…___

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2016-07-29 08:34:17 (1 comments; 6 reshares; 23 +1s; )Open 

Should Marketers Keep Tracking KW Rankings?

http://bit.ly/SEOKWReports - my latest WB Friday is on a controversial, but important topic. What's the value of keyword rank tracking, and should we keep investing in the data?

Should Marketers Keep Tracking KW Rankings?

http://bit.ly/SEOKWReports - my latest WB Friday is on a controversial, but important topic. What's the value of keyword rank tracking, and should we keep investing in the data?___

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2016-07-22 16:38:36 (1 comments; 15 reshares; 35 +1s; )Open 

SEO for Voice Search & Conversational Search

My latest WB Friday: http://bit.ly/VoiceSEO

SEO for Voice Search & Conversational Search

My latest WB Friday: http://bit.ly/VoiceSEO___

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2016-07-10 15:43:42 (0 comments; 1 reshares; 11 +1s; )Open 

An Amazing Role at SEER Interactive

One of the best firms in our field, +Seer Interactive, is hiring for a director of client services. They're seeking a strong SEO who can speak at events, help bring in new business, and establish processes around bizdev: http://jobs.seerinteractive.com/apply/KUSitp/Director-of-Client-Development

If you know anyone, I'm sure +Wil Reynolds and the SEER crew would greatly appreciate a referral (or your application!).

An Amazing Role at SEER Interactive

One of the best firms in our field, +Seer Interactive, is hiring for a director of client services. They're seeking a strong SEO who can speak at events, help bring in new business, and establish processes around bizdev: http://jobs.seerinteractive.com/apply/KUSitp/Director-of-Client-Development

If you know anyone, I'm sure +Wil Reynolds and the SEER crew would greatly appreciate a referral (or your application!).___

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2016-07-08 23:36:26 (1 comments; 3 reshares; 18 +1s; )Open 

Ugh. These changes are even worse than I thought....

Interesting: +Bill Slawski covers the patent that describes how AdWords Keyword Planner now reports search volume #seo ___Ugh. These changes are even worse than I thought....

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2016-07-08 18:18:58 (0 comments; 8 reshares; 20 +1s; )Open 

UX vs. SEO: Managing the Tensions & Tradeoffs

This week's new Whiteboard Friday covers those few occasions when UX and SEO come into conflict and require a tough choice: http://bit.ly/SEOvsUX

UX vs. SEO: Managing the Tensions & Tradeoffs

This week's new Whiteboard Friday covers those few occasions when UX and SEO come into conflict and require a tough choice: http://bit.ly/SEOvsUX___

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2016-07-02 00:41:51 (2 comments; 6 reshares; 27 +1s; )Open 

We just gave the Mozbar a serious upgrade; check out the new on-page-optimization features inside.

TGIF, friends! But before you head out for the weekend, you'll want to update MozBar and check out the brand new feature we've added. Don't have our SEO toolbar? Download it for free in the Chrome store. http://mz.cm/29boyVi___We just gave the Mozbar a serious upgrade; check out the new on-page-optimization features inside.

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2016-07-01 07:59:24 (0 comments; 2 reshares; 13 +1s; )Open 

Superb piece from Cyrus (as usual)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) https://moz.com/blog/google-fresh-factor-new___Superb piece from Cyrus (as usual)

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2016-07-01 07:53:54 (3 comments; 6 reshares; 25 +1s; )Open 

How Do You Tie SEO to the Metrics the C-Suite Cares About?

http://bit.ly/SEOfortheCSuite
My latest WB Friday covers an experience almost every marketer has been through:

You: Traffic is up, more pages are receiving traffic, & we've increased rankings on 50 of the terms that send us highly converting visitors.

Board/CxO/Investor: OK... But how does that help the business?

You: Uh, but, obviously... Well, of course it helps!

How Do You Tie SEO to the Metrics the C-Suite Cares About?

http://bit.ly/SEOfortheCSuite
My latest WB Friday covers an experience almost every marketer has been through:

You: Traffic is up, more pages are receiving traffic, & we've increased rankings on 50 of the terms that send us highly converting visitors.

Board/CxO/Investor: OK... But how does that help the business?

You: Uh, but, obviously... Well, of course it helps!___

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2016-06-24 15:18:25 (0 comments; 29 reshares; 44 +1s; )Open 

Long Tail SEO on WB Friday

https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday

My latest Whiteboard Friday dives into the world of long-tail SEO: how to find keywords, target them, and two strategic approaches to the challenge.

Long Tail SEO on WB Friday

https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday

My latest Whiteboard Friday dives into the world of long-tail SEO: how to find keywords, target them, and two strategic approaches to the challenge.___

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2016-06-22 16:16:05 (1 comments; 5 reshares; 18 +1s; )Open 

How do Marketers Measure Work?

http://bit.ly/measureworth

Not just the goals or the metrics, but the actual work that goes into those, and whether a particular work item actually has an impact on the things we care about? That's the topic of my latest presentation, now up on Slideshare.

How do Marketers Measure Work?

http://bit.ly/measureworth

Not just the goals or the metrics, but the actual work that goes into those, and whether a particular work item actually has an impact on the things we care about? That's the topic of my latest presentation, now up on Slideshare.___

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2016-06-14 19:33:30 (1 comments; 13 reshares; 34 +1s; )Open 

5 Big Upgrades to Keyword Explorer

http://bit.ly/KWEUpgrades - A few weeks after launch, and we've already got some big new upgrades in KWE:
#1 - Suggestions filter for questions related to a keyword
#2 - Support for international volume data (not just US volume anymore)
#3 - Automatic keyword grouping in suggestions
#4 - 3X more lists for all accounts
#5 - Improved keyword difficulty score accuracy

5 Big Upgrades to Keyword Explorer

http://bit.ly/KWEUpgrades - A few weeks after launch, and we've already got some big new upgrades in KWE:
#1 - Suggestions filter for questions related to a keyword
#2 - Support for international volume data (not just US volume anymore)
#3 - Automatic keyword grouping in suggestions
#4 - 3X more lists for all accounts
#5 - Improved keyword difficulty score accuracy___

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2016-06-10 16:21:46 (3 comments; 12 reshares; 41 +1s; )Open 

What do you do when the WRONG page is ranking for your keywords?

Today's brand new Whiteboard Friday has a process to help solve this frustrating problem: http://bit.ly/WrongPage

What do you do when the WRONG page is ranking for your keywords?

Today's brand new Whiteboard Friday has a process to help solve this frustrating problem: http://bit.ly/WrongPage___

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2016-06-10 16:20:38 (0 comments; 6 reshares; 24 +1s; )Open 

A vastly superior take on this fake "controversy" from +Rhea Drysdale (who actually knows something about how autosuggest works). 

Do me one favor today. Before you run to share the SourceFed viral video "proving" that either Google or Hillary deliberately manipulated Google to make autosuggest for her more positive, please read this post by Rhea Drysdale, an actual expert in how that works. Thanks. It will save you from making a fool of yourself.

BTW this is not a political post. It's about good science, good data analysis, and better reasoning. Any overtly political comments will be deleted. ___A vastly superior take on this fake "controversy" from +Rhea Drysdale (who actually knows something about how autosuggest works). 

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2016-06-03 15:09:24 (2 comments; 28 reshares; 71 +1s; )Open 

8 Steps to An Optimized Blog Post

My latest WB Friday --> http://bit.ly/WBFBlogSEO

On how to nail the optimization process for each blog post you create and publish.

8 Steps to An Optimized Blog Post

My latest WB Friday --> http://bit.ly/WBFBlogSEO

On how to nail the optimization process for each blog post you create and publish.___

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2016-05-19 15:04:50 (3 comments; 6 reshares; 32 +1s; )Open 

What I'd Change, Keep the Same, & Don't Yet Know

This post covers my presentation (and visuals) from the Business of Software conference: http://bit.ly/WhatIdChange. I focused on what I regret, what I'd repeat, and some of the questions I don't yet have answers to over my last 15 years at Moz.

What I'd Change, Keep the Same, & Don't Yet Know

This post covers my presentation (and visuals) from the Business of Software conference: http://bit.ly/WhatIdChange. I focused on what I regret, what I'd repeat, and some of the questions I don't yet have answers to over my last 15 years at Moz.___

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2016-05-13 07:39:35 (5 comments; 38 reshares; 84 +1s; )Open 

On Page SEO in 2016

How do we do great on-page SEO in 2016?
That's the topic of my latest, new, Whiteboard Friday: http://bit.ly/OnPageSEOin2016 I've got 8 principles for success in this, slightly-longer-than-usual, but hopefully very valuable, worthwhile new video.

On Page SEO in 2016

How do we do great on-page SEO in 2016?
That's the topic of my latest, new, Whiteboard Friday: http://bit.ly/OnPageSEOin2016 I've got 8 principles for success in this, slightly-longer-than-usual, but hopefully very valuable, worthwhile new video.___

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2016-05-06 07:12:56 (7 comments; 33 reshares; 79 +1s; )Open 

Keyword Research - Step by Step

Brand new Whiteboard Friday -- A (much improved) Step by Step Process for Keyword Research that gives you far better targeting for your content creation: http://bit.ly/KWStepByStep

Keyword Research - Step by Step

Brand new Whiteboard Friday -- A (much improved) Step by Step Process for Keyword Research that gives you far better targeting for your content creation: http://bit.ly/KWStepByStep___

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2016-05-03 14:41:37 (4 comments; 12 reshares; 28 +1s; )Open 

Our Newest Tool -- Keyword Explorer -- is Alive!

You can check out the tool here: https://moz.com/explorer
And read all about the features, functionality, and new metrics on my blog post here: http://bit.ly/KWELaunch

Our Newest Tool -- Keyword Explorer -- is Alive!

You can check out the tool here: https://moz.com/explorer
And read all about the features, functionality, and new metrics on my blog post here: http://bit.ly/KWELaunch___

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2016-04-29 07:42:54 (4 comments; 30 reshares; 86 +1s; )Open 

8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday: http://bit.ly/TheOldSchoolSEO

8 Old School SEO Techniques You Should Probably Avoid in 2016

My latest WB Friday: http://bit.ly/TheOldSchoolSEO___

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2016-04-22 07:22:15 (3 comments; 6 reshares; 38 +1s; )Open 

Ah The Power of Branded Search for SEO

Ever tried to influence search suggest? Or how many people search for your brand+keywords rather than just unbranded terms?

http://bit.ly/WBFBrandedSearch <--- New Whiteboard Friday on how to do it, and why it can have such powerful impacts.

Ah The Power of Branded Search for SEO

Ever tried to influence search suggest? Or how many people search for your brand+keywords rather than just unbranded terms?

http://bit.ly/WBFBrandedSearch <--- New Whiteboard Friday on how to do it, and why it can have such powerful impacts.___

2016-04-17 21:33:09 (3 comments; 3 reshares; 23 +1s; )Open 

Keyword Explorer is Almost Ready...

I made a short album of screenshots on Facebook in case you're curious about what we'll be launching soon:  https://www.facebook.com/media/set/?set=a.1206297406101849.1073741825.157880067610260

After a year of work, I'm pretty excited about this product :-)

Keyword Explorer is Almost Ready...

I made a short album of screenshots on Facebook in case you're curious about what we'll be launching soon:  https://www.facebook.com/media/set/?set=a.1206297406101849.1073741825.157880067610260

After a year of work, I'm pretty excited about this product :-)___

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2016-04-17 16:58:14 (8 comments; 59 reshares; 73 +1s; )Open 

Consumer Survey on Google Search

Nice work from +Danny Richman here: https://www.seotraininglondon.org/consumers-feel-google-search/. I was particularly interested in what the general web users surveyed thought caused Google's rankings.

Consumer Survey on Google Search

Nice work from +Danny Richman here: https://www.seotraininglondon.org/consumers-feel-google-search/. I was particularly interested in what the general web users surveyed thought caused Google's rankings.___

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2016-04-15 20:57:53 (12 comments; 2 reshares; 21 +1s; )Open 

Quick Survey on How You Find Content

What do you read for your professional work? How do you discover that content? Would love your help participating in my latest short survey:https://randfish.typeform.com/to/AzCZRg
Results will be published on my blog soon. Thanks!

Quick Survey on How You Find Content

What do you read for your professional work? How do you discover that content? Would love your help participating in my latest short survey:https://randfish.typeform.com/to/AzCZRg
Results will be published on my blog soon. Thanks!___

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2016-04-15 07:48:18 (3 comments; 20 reshares; 58 +1s; )Open 

Internal & External Linking Risks & Rewards
Google just penalized sites for linking out to other websites!
And they've been penalizing sites for manipulative internal links, too... Is any kind of linking safe?
Yeah, it is. You've just got to be smart about both internal and external links on your pages. That's the topic of my latest Whiteboard Friday:http://bit.ly/InternalExternal

Internal & External Linking Risks & Rewards
Google just penalized sites for linking out to other websites!
And they've been penalizing sites for manipulative internal links, too... Is any kind of linking safe?
Yeah, it is. You've just got to be smart about both internal and external links on your pages. That's the topic of my latest Whiteboard Friday:http://bit.ly/InternalExternal___

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2016-04-12 17:33:20 (1 comments; 8 reshares; 17 +1s; )Open 

Great Content ≠ Long-Form Content

My latest Moz post is a short one: http://bit.ly/LongerIsntBetter

Great Content ≠ Long-Form Content

My latest Moz post is a short one: http://bit.ly/LongerIsntBetter___

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2016-04-12 17:32:25 (0 comments; 7 reshares; 23 +1s; )Open 

Research into Amazon's Ranking Factors and SEO

Some great effort and impressive results from http://www.ripenecommerce.com/amazon-seo-correlations - worth a read if you're curious about Amazon's rankings.

Research into Amazon's Ranking Factors and SEO

Some great effort and impressive results from http://www.ripenecommerce.com/amazon-seo-correlations - worth a read if you're curious about Amazon's rankings.___

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2016-04-08 19:30:34 (0 comments; 15 reshares; 24 +1s; )Open 

How do you sell SEO to small businesses?

That's the topic of my latest Whiteboard Friday -- https://moz.com/blog/make-seo-case-small-businesses-whiteboard-friday -- including a 5-step process I'd recommend trying out.

How do you sell SEO to small businesses?

That's the topic of my latest Whiteboard Friday -- https://moz.com/blog/make-seo-case-small-businesses-whiteboard-friday -- including a 5-step process I'd recommend trying out.___

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2016-04-01 12:55:26 (1 comments; 12 reshares; 17 +1s; )Open 

How might Google be evaluating your content?
I discuss seven methods in this weeks' new Whiteboard Friday: http://bit.ly/ContentEvalWBF:
1) Keyword matches, synonyms, word usage, intent matching
2) Topic associations, related term/phrase matching, co-occurrence
3) Length, comprehensiveness, reading level, format
4) Topical authority, brand associations, folder-level associations
5) Non-text content (visual, audio, interactive)
6) Accuracy/veracity of information
7) Phrase, sentence, paragraph structure, intent of query vs. intent of content

How might Google be evaluating your content?
I discuss seven methods in this weeks' new Whiteboard Friday: http://bit.ly/ContentEvalWBF:
1) Keyword matches, synonyms, word usage, intent matching
2) Topic associations, related term/phrase matching, co-occurrence
3) Length, comprehensiveness, reading level, format
4) Topical authority, brand associations, folder-level associations
5) Non-text content (visual, audio, interactive)
6) Accuracy/veracity of information
7) Phrase, sentence, paragraph structure, intent of query vs. intent of content___

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2016-03-29 20:50:59 (8 comments; 16 reshares; 31 +1s; )Open 

Great Course on Web Analytics

The very wise +Jeff Sauer has put together a comprehensive course on Google Analytics (and web analytics more broadly) that's perfect for those seeking to go from beginner/intermediate to advanced knowledge: https://www.analyticscourse.net/

I watched a couple of the videos, and was impressed. Nice work Jeff!

Great Course on Web Analytics

The very wise +Jeff Sauer has put together a comprehensive course on Google Analytics (and web analytics more broadly) that's perfect for those seeking to go from beginner/intermediate to advanced knowledge: https://www.analyticscourse.net/

I watched a couple of the videos, and was impressed. Nice work Jeff!___

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2016-03-25 18:53:56 (32 comments; 10 reshares; 47 +1s; )Open 

Little Help on a test Related to My Conversation w/ Google

Would love if you have 30 seconds to assist in this query+click test, related to my discussion with Andrey Lipattsev from Google earlier this week. Thank you!

(video here: https://www.youtube.com/watch?v=l8VnZCcl9J4)

Little Help on a test Related to My Conversation w/ Google

Would love if you have 30 seconds to assist in this query+click test, related to my discussion with Andrey Lipattsev from Google earlier this week. Thank you!

(video here: https://www.youtube.com/watch?v=l8VnZCcl9J4)___

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2016-03-18 12:03:00 (3 comments; 19 reshares; 65 +1s; )Open 

HOW Do You Create 10X Content?

http://bit.ly/10XWhiteboard -- My latest Whiteboard Friday walks through a 5-step process to go from mediocre content, to content that's 10 times better than the leading competition. It's by no means easy, but it is possible.

HOW Do You Create 10X Content?

http://bit.ly/10XWhiteboard -- My latest Whiteboard Friday walks through a 5-step process to go from mediocre content, to content that's 10 times better than the leading competition. It's by no means easy, but it is possible.___

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2016-03-11 13:57:48 (0 comments; 19 reshares; 49 +1s; )Open 

Using Related Topics to Rank Better

New Whiteboard Friday: http://bit.ly/UsingRelatedTopics

This week, I'm talking about how search engines relate words and phrases semantically, and how you can benefit from applying those terms and phrases intelligently in your content.

Using Related Topics to Rank Better

New Whiteboard Friday: http://bit.ly/UsingRelatedTopics

This week, I'm talking about how search engines relate words and phrases semantically, and how you can benefit from applying those terms and phrases intelligently in your content.___

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2016-03-08 20:58:27 (3 comments; 26 reshares; 52 +1s; )Open 

Superb Collection of SEO Experiments

This list of 16 SEO Experiments (and their results) -- http://seosherpa.com/seo-experiments/ -- is worth reading for everyone in the field. Some great discoveries that have been made over the years that have real tactical impact on how we do our work.

Superb Collection of SEO Experiments

This list of 16 SEO Experiments (and their results) -- http://seosherpa.com/seo-experiments/ -- is worth reading for everyone in the field. Some great discoveries that have been made over the years that have real tactical impact on how we do our work.___

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2016-03-04 20:29:03 (2 comments; 10 reshares; 32 +1s; )Open 

How Stories Change Perception

I cannot encourage you to watch this video enough. It's one of the most powerful examples of how stories change perception of a product (and a person) I've seen. Just remarkable: http://www.inc.com/joel-comm/6-photographers-prove-that-customer-experience-is-all-about-marketing.html

How Stories Change Perception

I cannot encourage you to watch this video enough. It's one of the most powerful examples of how stories change perception of a product (and a person) I've seen. Just remarkable: http://www.inc.com/joel-comm/6-photographers-prove-that-customer-experience-is-all-about-marketing.html___

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2016-03-04 08:41:44 (0 comments; 8 reshares; 29 +1s; )Open 

Discovering Which Sites Your Target Audience Visits

Once you know the other sites your target audience visits, you can do all sorts of amazing things to reach visitors there. Good at link building on a certain type of site? Find more like it! Good at guest contributions? Find more of those! Earning good ROI on ads? Buy them on similar sites!

My latest WB Friday shows how, alongside all the tools to do it: http://bit.ly/WhatElseTheyVisit

Discovering Which Sites Your Target Audience Visits

Once you know the other sites your target audience visits, you can do all sorts of amazing things to reach visitors there. Good at link building on a certain type of site? Find more like it! Good at guest contributions? Find more of those! Earning good ROI on ads? Buy them on similar sites!

My latest WB Friday shows how, alongside all the tools to do it: http://bit.ly/WhatElseTheyVisit___

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2016-02-26 08:40:40 (1 comments; 15 reshares; 30 +1s; )Open 

How to Overcome Objections on Your Landing Pages

It's a CRO-focused Whiteboard Friday this week: http://bit.ly/objectionsCRO

I'm showing off a process we've used to discover the concerns visitors have and address them in the content and copy of our pages to help improve conversion rates.

How to Overcome Objections on Your Landing Pages

It's a CRO-focused Whiteboard Friday this week: http://bit.ly/objectionsCRO

I'm showing off a process we've used to discover the concerns visitors have and address them in the content and copy of our pages to help improve conversion rates.___

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2016-02-26 04:41:04 (0 comments; 2 reshares; 19 +1s; )Open 

SEO Consultant/Agency Survey Results Finally Live

http://bit.ly/seoagencysurvey

After hours and hours of work segmenting, analyzing, and visualizing, my analysis of hundreds of consultant and agency responses to more than 40 unique questions about pricing, structure, services, and more are finally live. If you're in the consulting/agency business or are hiring someone, this should be an invaluable resource.

SEO Consultant/Agency Survey Results Finally Live

http://bit.ly/seoagencysurvey

After hours and hours of work segmenting, analyzing, and visualizing, my analysis of hundreds of consultant and agency responses to more than 40 unique questions about pricing, structure, services, and more are finally live. If you're in the consulting/agency business or are hiring someone, this should be an invaluable resource.___

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2016-02-22 18:32:00 (11 comments; 27 reshares; 59 +1s; )Open 

SEO Study: Outgoing Links Had a Consistent, Positive Rankings Impact

Very impressive study of outbound links suggesting, near conclusively, that linking out has a positive impact on rankings: http://www.rebootonline.com/blog/long-term-outgoing-link-experiment

SEO Study: Outgoing Links Had a Consistent, Positive Rankings Impact

Very impressive study of outbound links suggesting, near conclusively, that linking out has a positive impact on rankings: http://www.rebootonline.com/blog/long-term-outgoing-link-experiment___

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2016-02-19 16:35:24 (1 comments; 9 reshares; 32 +1s; )Open 

That's NOT a Ranking Signal...

When Google tells us that X, Y, or Z isn't a ranking signal, should you subsequently ignore that tactic/process/metric?

New Whiteboard Friday: http://bit.ly/IndirectSEO

That's NOT a Ranking Signal...

When Google tells us that X, Y, or Z isn't a ranking signal, should you subsequently ignore that tactic/process/metric?

New Whiteboard Friday: http://bit.ly/IndirectSEO___

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2016-02-18 18:36:44 (2 comments; 0 reshares; 20 +1s; )Open 

Geraldine Found a Publisher for Her Book

In an amazing series of events, the same week I met with publishers in New York, Geraldine did, too. And as of today, she's sold her book to a publisher: http://www.everywhereist.com/i-found-a-publisher-for-my-book/

Congratulations +Geraldine DeRuiter!

Geraldine Found a Publisher for Her Book

In an amazing series of events, the same week I met with publishers in New York, Geraldine did, too. And as of today, she's sold her book to a publisher: http://www.everywhereist.com/i-found-a-publisher-for-my-book/

Congratulations +Geraldine DeRuiter!___

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