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Think with Google 
Google’s take on fresh marketing insights and a look at what’s next
PagesRankThis is the rank of 'Think with Google' out of all Google+ Pages.: 410
Followers: 523,781
Following: 301
Added to CircleCount.com: 11/08/2011That's the date, where Think with Google has been indexed by CircleCount.com.
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Latest postings
2013-05-17 20:59:33 (2 comments, 13 reshares, 45 +1s)
How Big Companies Are Feeling Their Way Into The Internet Of Everything - Forbes http://onforb.es/17FHyC8
Read more about +General Electric's big bet on the "Industrial Internet" from CMO Beth Comstock: http://www.google.com/think/articles/market-maker.html#utm_medium=social&utm_campaign=twgplus&utm_source=market-maker
2013-05-17 16:52:29 (2 comments, 12 reshares, 45 +1s)
Whew! What a morning. Get a summary of all #io13 keynote announcements on our blog: http://goo.gl/Cxn1j
2013-05-16 19:30:01 (3 comments, 7 reshares, 61 +1s)
Interview with +Bradley Horowitz
Live Now
"On the heels of three big announcements from Google+ during the keynote, including the new Google+ Hangouts, redesign and Google+ photos exeperience, VP Bradley Horowitz will sit down to go in depth for each of the announcements, talk about how end users will benefit from the updates, and catch us up on the development of Google+."
2013-05-16 18:19:10 (3 comments, 17 reshares, 41 +1s)
+Digiday picked their 5 favorite Chrome Experiments. What are yours? http://www.chromeexperiments.com/
2013-05-16 17:35:11 (0 comments, 4 reshares, 15 +1s)
Coming up in 30 Minutes @2PM ET/ 11AM PT:
Hangout with +AOL 's Ran Harnevo & +IAB - Interactive Advertising Bureau 's Peter Minnium to talk about Video in the Future.
At the heels of the Digital Content Newfronts, Peter and Ran talk about the opportunity and challenges represented by video everywhere.
Look for the Hangout on Air right here on the thinkwithGoogle +page stream at 2:00 PM ET/ 11:00 AM PT and hit play to tune in. Refresh your stream in case you don't immediately see it.
Comments & questions, welcome!
2013-05-15 18:36:40 (1 comments, 2 reshares, 19 +1s)
Upcoming Hangout: Video Everywhere. What's the Opportunity?
Thursday, May 16, 2:00 PM ET
At the heels of the Digital Content Newfronts, join us for the second edition of our thought leadership series, "Video in the Future". Hang out with Peter Minnium, +IAB - Interactive Advertising Bureau 's Head of Brand Initiatives, and Ran Harnevo, Senior Vice President of Video, The +AOL On Network, as they talk about the opportunity and challenges represented by video everywhere.
Be sure to RSVP and look for the Hangout on Air right here on the thinkwithGoogle +page stream tomorrow, 5/16 at 2:00 PM ET/ 11:00 AM PT.
2013-05-15 15:43:26 (2 comments, 0 reshares, 5 +1s)
We live in a multi-screen world where context is king. So, to reach people with the right ads, brands are fine-tuning their keyword bids by time and device.
Woodbridge is a leading example. Using Google's Enhanced Campaigns, the financial services company was able to double leads coming from smartphones and boost conversion on both desktop and mobile devices by 6%.
Read more in this new case study.
2013-05-14 17:19:05 (1 comments, 9 reshares, 27 +1s)
In an effort to better understand the challenges that agencies face when it comes to mobile, we brought together a group of mobile evangelists at a recent event in New York City. We picked their brain on topics ranging from brand building strategies to showrooming to where they think mobile is headed next. Check out the interviews with +Tom Cramer from Razorfish, +David Berkowitz from 360i, Zach Morrison from Elite SEM and Jeff Hinz from MediaCom here:
http://www.google.com/think/collections/meet-the-mobile-champs.html
2013-05-14 15:14:12 (1 comments, 0 reshares, 10 +1s)
Of the Moment: Promposals
Millions of people around the world use Google tools every day — for searching, watching, shopping and sharing. In the “Of the Moment” series, we dig into the data to uncover what’s on the minds of today’s consumers and provide context for developing trends. The result is a snapshot of culture and commerce and a tip sheet for marketers looking to own the moments that matter.
The thinking goes: she’s more likely to say yes if you ask in front of a crowd. The bigger the audience, the better your chances. So how about one billion people?
That’s the number of monthly users on YouTube, where teens are posting tons of “promposal” videos. Taking a cue from over-the-top wedding proposals (http://goo.gl/CswDJ), the idea is to make your ask spectacular. The hope? Score a viral hit as well as a hot date.
Some of the most popular promp... more »
2013-05-14 13:31:10 (2 comments, 6 reshares, 26 +1s)
Months of work went into this, I hope you like it, and share it widely!
2013-05-13 20:24:56 (4 comments, 36 reshares, 108 +1s)
People are constantly connected and moving from one device to another to communicate, shop and stay entertained. They expect a great browsing experience regardless of what device they use.
To help you find the right multi-device strategy for your business, we launched a new page on Think Insights: www.google.com/think/multiscreen.
It has tips for businesses on how to approach multi-device websites and outlines different implementation options. We're also providing links to helpful resources, like a testing tool to analyze your website's load speed, examples of great multi-device user experience, and a list of partners that can help you get started.
Let us know what you think!
2013-05-13 18:18:27 (2 comments, 3 reshares, 37 +1s)
Smartphones have become the keystone of a consumer’s shopping experience. In addition to using their phones to research products or connect with a business, the majority of smartphone owners now use their phones to help with shopping while in a store. This trend has fundamentally changed the retail landscape. So.... what can you do about it?
Join our Learn with Google webinar this week. We'll cover new research on how US shoppers are using smartphones in stores and discuss how to address the new challenges and opportunities it presents.
Sign up here: http://goo.gl/A3ACW
2013-05-10 19:31:58 (4 comments, 11 reshares, 50 +1s)
Wondering what your wife wants on Mother's Day? Care.com has some ideas...
Talk Dirty to Me...on Mother's Day
2013-05-09 16:11:28 (4 comments, 12 reshares, 26 +1s)
+CNBC says "software is out, hardware start-ups are in" http://www.cnbc.com/id/100716901. This was one of +Joichi Ito Trends to Watch in 2013. Read about what else he has his eye on:
http://www.google.com/think/articles/joi-itos-trends-to-watch-in-2013.html
2013-05-09 15:25:05 (1 comments, 4 reshares, 16 +1s)
If you've been using video ads and want to learn about more advanced direct response techniques, join our "Driving Direct Response with Video" webinar on May 14 at 10am PST. You'll learn about techniques and tools that help you drive online and offline conversions efficiently. Register here: http://vshow.on24.com/vshow/learnwebinars#content/613844
2013-05-09 14:04:10 (1 comments, 26 reshares, 64 +1s)
"Shoppers who use mobile more, buy more." http://www.google.com/think/infographics/mobile-in-store.html
2013-05-08 19:31:55 (1 comments, 12 reshares, 32 +1s)
+Amit Singhal lays out Google's vision for the future of search in this +TIME article: http://techland.time.com/2013/05/08/google-search. For more about his vision and inspiration, check out his piece, "The Science Fiction Behind Search," on Think Insights: http://www.google.com/think/articles/the-science-fiction-behind-search.html
2013-05-08 20:02:47 (3 comments, 18 reshares, 42 +1s)
What makes an ad great? Simple: people choose to watch it. The ads on our new YouTube Ads Leaderboard for April have been watched over 120 million times (and counting...): http://www.google.com/think/articles/youtube-leaderboard-apr13.html
A huge thanks to all the brands and agencies whose work made the list -- you made us laugh, cry and think.
2013-05-07 14:09:29 (2 comments, 37 reshares, 88 +1s)
Is your brand pushing the right buttons? Take the Button Test (by YouTube's +Marc Hemeon): https://medium.com/design-ux/77eb4f9a439d Fascinating look on the role of web design in branding. More on the science behind colors in marketing in this +Fast Company piece: http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing. See where your logo falls on the "color emotion guide".
2013-05-02 20:43:48 (1 comments, 36 reshares, 77 +1s)
Want to be a smarter digital marketer? Today, Learn with Google is announcing a series of 17 new webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each session gives you deep-dive educational content, across a breadth of products and marketing objectives. Every webinar is led by Google product experts and includes time for audience Q&A. See the schedule and sign up:
2013-05-02 13:23:17 (2 comments, 23 reshares, 39 +1s)
Connection, Community, Creation and Curation -- this is what defines Gen C. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. Check out this article about Gen C, in their own words...
2013-04-25 20:09:07 (7 comments, 56 reshares, 151 +1s)
Think about your last online purchase. Do you remember why you made it? When it comes to shopping online, people are influenced in different ways. Check out our interactive customer journey tool to see which role each media channel plays in moving customers from "maybe" to "must have."
2013-04-23 14:46:22 (4 comments, 12 reshares, 51 +1s)
We've all had dates that have gone wrong (clearly it was the other person's fault) and turned into stressful situations. With this in mind, NIVEA launched Stress Protect, a new deodorant designed to provide extra protection in stressful situations. How did they prove the product's merit? With the world’s first interactive date: a YouTube video where you could cause stressful situations to happen just by clicking on objects in the restaurant. Try it out!
2013-04-19 15:01:16 (1 comments, 7 reshares, 36 +1s)
Heading to the Golden State? Chances are that nowadays you are likely to visit the web for travel tips first. Visit California CEO Caroline Beteta and Vice President of Marketing Lynn Carpenter have seen this shift towards digital technology in travel planning and explain why they’ve flipped the pyramid to reach the touch-screen generation.
2013-04-18 17:17:31 (1 comments, 3 reshares, 17 +1s)
Starting at 1:30 ET/10:30 PT:
Video in the Future: Is there any value in programmatic video?
Watch the conversation live as +IAB - Interactive Advertising Bureau's VP of Ad Technology, Steve Sullivan, TubeMogul's CSO Jason Lopatecki, and Silver Chalice's EVP & GM, Rich Routman, debate the value of programmatic video.
Look for the Hangout on Air in the +page stream and hit play to tune in. Refresh your screens if you don't immediately see the Hangout on Air in the stream. Feel free to leave questions for the speakers in the comments box.
2013-04-17 20:36:32 (5 comments, 15 reshares, 61 +1s)
+1 if you have a DIY home improvement project on your hands this weekend. Did you know that 38% of Americans completed or considered a DIY project in the last year? As digital resources are now the main influencer of DIY shopper purchase decisions, it’s important that brands have a strong online presence. Check out this infographic for the full story.
2013-04-17 17:32:13 (3 comments, 11 reshares, 22 +1s)
Video in the Future: Is there any value in programmatic video?
Hang out with us tomorrow, April 18th, 1:30 ET/ 10:30 PT as IAB's VP of Ad Technology, Steve Sullivan, TubeMogul's CSO Jason Lopatecki, and Silver Chalice's EVP & GM, Rich Routman, debate the value of programmatic video.
Look for the Hangout on Air in the +page stream and hit play to tune in.
2013-04-16 13:02:42 (10 comments, 35 reshares, 79 +1s)
We often talk about people shopping ON their mobile phones, but how does digital affect people shopping FOR mobile phones? Google teamed with Compete to gauge the impact of digital on mobile shoppers, and discovered that online has fundamentally changed the purchase path. Do you go online as part of your mobile phone purchase process? What channels do you use to do your research?
2013-04-11 17:04:58 (7 comments, 11 reshares, 43 +1s)
America’s senior population is growing by 10,000 a day, and with 58 percent of them researching or buying Medicare via the internet, the future of the health insurance market is online. The key for brands is to develop a year-round strategy to be present in the market at the moments that matter - not simply during the costly and competitive Open Enrollment Period. Does your brand have a year-round digital strategy?
2013-04-10 15:02:44 (13 comments, 92 reshares, 192 +1s)
Are the happiest people you know dedicated to dealing with the most difficult problems? What are your primary sources of motivation at work? Do mastery, membership and meaning come into play? Read about inspiring examples of passion and purpose in Harvard Business School professor Rosabeth Moss Kanter's blog post.
2013-04-08 14:03:36 (2 comments, 41 reshares, 72 +1s)
Did you know that Pepsi’s “Test Drive” ad has already racked up more views in mere weeks than any of the 2012 Leaderboard ads have tallied since their upload dates? Check out the March 2013 YouTube Ads Leaderboard to see which other videos were hot last month.
2013-04-05 14:20:17 (1 comments, 9 reshares, 31 +1s)
Need some Friday inspiration? Building on the insight that their audience was interested in content creation, Intel developed A Momentary Lapse, a series of contests that invited users to upload their time lapse photos and videos on YouTube. YouTube ads delivered over 200% of Intel's original video view goal, and the campaign received 2x the number of expected video submissions. Check out the full case study on Think Insights:
2013-04-04 14:29:56 (2 comments, 18 reshares, 61 +1s)
Who else is looking forward to the weekend even more than usual because Mad Men is finally returning? AdAge is celebrating by sharing their favorite ads from the 60s.
2013-04-03 14:57:19 (1 comments, 23 reshares, 60 +1s)
Have you seen our new Full Value of Mobile initiative? Check out the case study below to learn how mobile created a 680% incremental increase in ROI for adidas.
2013-04-02 13:47:12 (6 comments, 7 reshares, 47 +1s)
Is it feeling like spring yet in your corner of the world? For those of us in the northern regions, winter can take a real toll on our cars. Check out this infographic to see how consumers get their vehicles ready for warmer weather.
http://www.google.com/think/infographics/spring-into-vehicle-maintenance.html
2013-03-28 14:12:02 (3 comments, 33 reshares, 105 +1s)
When it comes to marketing on the web, "art" and "copy" have long been two key elements. But now, there's a third: code. Check out Art, Copy & Code: A series of experiments to re-imagine advertising, and learn more about how technology is driving a second creative revolution that is shaping the future of advertising as we know it. Does your brand have examples of this?
2013-03-26 16:23:48 (3 comments, 19 reshares, 78 +1s)
The Full Value of Mobile initiative helps marketers understand how mobile devices impact customer behavior both on and offline. Check out the Full Value of Mobile Calculator tool and other resources, to help you assign value to all mobile conversions.
2013-03-25 13:53:38 (2 comments, 8 reshares, 47 +1s)
Many of you have probably heard about the Zero Moment of Truth (ZMOT). Check out how Dermablend built brand awareness at ZMOT by leveraging buzz around its viral video with a YouTube homepage takeover. If you haven't seen the video yet - that's here too.
2013-03-22 17:10:39 (1 comments, 1 reshares, 27 +1s)
Programmatic in the Future
Join us at 1:30PM ET/10:30 ET today to hear Digiday's Brian Morrissey, Media6Degrees' Andrew Pancer and Mediabrands Audience Platform's Michael Brunick talk about making programmatic safe for brands. To tune into the conversation, look for the hangout in the +page stream and hit play. Don't forget to refresh the page in case you don't see it at 1:30ET!
2013-03-20 13:38:00 (6 comments, 35 reshares, 86 +1s)
Have you heard of Gen C? It's a term we use to describe people who care deeply about creation, curation, connection, and community. 80% of Gen C is made up of millennials. Check out Introducing Gen C - The YouTube Generation and tell us what you think. Do you know people who identify as Gen C?
2013-03-14 16:37:34 (18 comments, 157 reshares, 251 +1s)
Today marks the debut of the new Think Insights, Google’s single destination for marketing insights and inspiration. On google.com/think, you can discover the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools to help make the web work for you. Come check it out!
2013-03-11 21:43:30 (5 comments, 26 reshares, 84 +1s)
Did you know that 21% of Auto purchase decisions are influenced by social media? That is more than any other industry! Top Auto brands are increasing conversion rates and engagement by taking advantage of Google+ features to connect with customers in unique ways, from G+ Communities to Hangouts to Social Extensions.
2013-03-08 17:55:06 (2 comments, 29 reshares, 75 +1s)
YouTube just rolled out its One Channel design to all users! This new channel format gives brands tools to better curate their content, connect related channels and look great across all screens.
2013-03-07 19:22:53 (3 comments, 17 reshares, 35 +1s)
The YouTube Ads Leaderboard for February is out! Head over to check out the ads people chose to watch and share last month. #adspeoplechoose
2013-03-07 16:43:35 (4 comments, 26 reshares, 75 +1s)
Art, Copy & Code is a new series of projects to re-imagine advertising and show how creativity and technology can work hand in hand. We're working with brands like Volkswagen, Burberry and adidas, as well as filmmakers, creative directors and technologists, to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences.
Our first partner project is a new social driving experience—Volkswagen Smileage. This mobile app and web service aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. It will be available soon in beta—sign up at smileage.vw.com for early access.
Art, Copy & Code is an expansion of an effort we began last year with Project Re: Brief (www.projectrebrief.com), which recreated some of the advertising industry’s most iconic, classic campaigns... more »
2013-03-04 18:08:25 (8 comments, 9 reshares, 31 +1s)
Join us tomorrow at 10PT/ 1ET for a Learn with Google webinar "Google+ and Brands: The Value of Identity, Relationships & Sharing Across the Web." In this webinar, we’ll discuss why having your business on Google+ matters and cover success stories from brands. You'll also have a chance to hear best practices and tips for how to get started. Sign up on the Learn with Google site: goo.gl/UVscD
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