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Shared Circles including Wayne Barker

Shared Circles are not available on Google+ anymore, but you can find them still here.

Top posts in the last 50 posts

Most comments: 8

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2014-05-06 18:53:57 (8 comments, 1 reshares, 6 +1s)Open 

The Good Ole Days

Who remembers the bag phone on the boat? Wait. Me either! Silly Radio Shack.

#gifs   #gif  

Most reshares: 1

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2014-07-30 06:35:22 (0 comments, 1 reshares, 1 +1s)Open 

Everything You Think You Know About Generation Y Is Wrong! 

Young adults today are better behaved than they have been in the past 20 years. When it comes to general shenanigans—including alcohol and drug use, teen pregnancy, violent crimes and more—rates have declined across the board over the past 20 years. 

Source (and more drill-downs): http://goo.gl/MwCSCp

#foodforthought  

Most plusones: 6

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2014-05-06 18:53:57 (8 comments, 1 reshares, 6 +1s)Open 

The Good Ole Days

Who remembers the bag phone on the boat? Wait. Me either! Silly Radio Shack.

#gifs   #gif  

Latest 50 posts

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2015-07-02 18:29:42 (3 comments, 0 reshares, 1 +1s)Open 

"We all have a choice in how we portray ourselves online"

"We all have a choice in how we portray ourselves online"___

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2015-05-27 07:59:53 (0 comments, 0 reshares, 0 +1s)Open 

Dinosaurs lived =< 6,000 years ago

Because, claims +Answers in Genesis:  "Dinosaurs could not have died out before people appeared because dinosaurs had not previously existed."  And of course we all know that people haven't been around longer than 6,000 years old.  Ahem.

Anyway, a commenter poses the question on the post:
"Ok, but haven't you thought it could be just a good SEO? I mean, the result is relevant to the search query."

A sentiment echoed by another commenter:
"I'm not sure why you're suggesting this is a search algorithm error. The answer card is relevant. It's not like searching for Dinosaurs gives you answers about Pepsi or baseball or some other unrelated topic."

Of course, relevance isn't in and of itself the measure of satisfaction for a search result, and especially fora ... more »

Dinosaurs lived =< 6,000 years ago

Because, claims +Answers in Genesis:  "Dinosaurs could not have died out before people appeared because dinosaurs had not previously existed."  And of course we all know that people haven't been around longer than 6,000 years old.  Ahem.

Anyway, a commenter poses the question on the post:
"Ok, but haven't you thought it could be just a good SEO? I mean, the result is relevant to the search query."

A sentiment echoed by another commenter:
"I'm not sure why you're suggesting this is a search algorithm error. The answer card is relevant. It's not like searching for Dinosaurs gives you answers about Pepsi or baseball or some other unrelated topic."

Of course, relevance isn't in and of itself the measure of satisfaction for a search result, and especially for a direct answer. Veracity - as +David Amerland will be happy to tell you (http://bit.ly/1PLoUzV) plays a central role in the semantic processes that allow Google to provide an answer to just this sort of question, and "the ability of the computationally driven, answer engine of semantic search to gain our trust, rests completely upon it."

Two things come to mind here.

The first is that, yes, SEO has actually changed.  It's no longer feasible to have a top-ranked answer that is merely relevant because users just won't stand for it.  (I thought of your recent observation about SEOs in denial, +Jan-Willem Bobbink, when I read the post's comments.)

Secondly, issues like this make it clearer to me why Google would back research like that which resulted in the Knowledge-Based Trust (KBT) proposal (http://bit.ly/1zRQtdG).  And seeing this story from +The Next Web I'm now maybe see the value in KBT without worrying as much about the fact (ha) that the proposal never defines what a "fact" is, as the more valuable service rendered by KBT may be scoring propositions that aren't facts.

I'll note in passing that the KBT authors believe "the facts are correct if they are extracted from an accurate source."  A belief with which Ken Ham could not more enthusiastically agree - the sticking point being, of course, that Google's idea of what might constitute an "accurate source" (of which there might be many) is different from Ken Ham's "accurate source" (of which there is only one).

H/T to +Wayne Barker for leading me down this rabbit hole via Twitter. :)___

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2015-04-23 19:31:32 (0 comments, 0 reshares, 1 +1s)Open 

David Ogilvy’s 1982 memo “How to Write” http://boingboing.net/2015/04/23/david-ogilvys-1982-memo.html #techblogs #feedly 

David Ogilvy’s 1982 memo “How to Write” http://boingboing.net/2015/04/23/david-ogilvys-1982-memo.html #techblogs #feedly ___

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2015-02-27 22:21:40 (0 comments, 0 reshares, 0 +1s)Open 

Twitter Adds 'View Tweet Activity' to Tweets
Nice little addition to see real-time analytics on your tweets rather than having to go to the usual analytics.twitter.com...

#twitter #socialmedia

Twitter Adds 'View Tweet Activity' to Tweets
Nice little addition to see real-time analytics on your tweets rather than having to go to the usual analytics.twitter.com...

#twitter #socialmedia___

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2015-02-27 20:54:37 (0 comments, 0 reshares, 0 +1s)Open 

___

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2014-08-11 21:06:58 (0 comments, 0 reshares, 0 +1s)Open 

Every Monday we do a little Ecommerce Chat thing on twitter (#ecomchat). Today was on 'Content for Ecommerce'. Here was the list of 30 purposes/benefits of content for ecommerce sites, as defined by the (excellent) participants.

(for clarity - they're in the order they were mentioned, not priority order)

Every Monday we do a little Ecommerce Chat thing on twitter (#ecomchat). Today was on 'Content for Ecommerce'. Here was the list of 30 purposes/benefits of content for ecommerce sites, as defined by the (excellent) participants.

(for clarity - they're in the order they were mentioned, not priority order)___

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2014-07-30 06:38:18 (0 comments, 0 reshares, 3 +1s)Open 

“Content is King” I hear every day. But do we really create content for the audience or content to satisfy our marketing bosses...

“Content is King” I hear every day. But do we really create content for the audience or content to satisfy our marketing bosses...___

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2014-07-30 06:35:22 (0 comments, 1 reshares, 1 +1s)Open 

"General Shenanigans"

:-)

Everything You Think You Know About Generation Y Is Wrong! 

Young adults today are better behaved than they have been in the past 20 years. When it comes to general shenanigans—including alcohol and drug use, teen pregnancy, violent crimes and more—rates have declined across the board over the past 20 years. 

Source (and more drill-downs): http://goo.gl/MwCSCp

#foodforthought  ___"General Shenanigans"

:-)

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2014-07-30 06:31:57 (0 comments, 0 reshares, 0 +1s)Open 

Avoid Playing Email Ping Pong With “If…Then” Statements 

Avoid Playing Email Ping Pong With “If…Then” Statements ___

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2014-07-30 06:31:54 (0 comments, 0 reshares, 0 +1s)Open 

Avoid Playing Email Ping Pong With “If…Then” Statements 

Avoid Playing Email Ping Pong With “If…Then” Statements ___

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2014-07-08 06:20:56 (2 comments, 0 reshares, 0 +1s)Open 

There’s Something In The Water At This Abandoned Shopping Mall… http://feedly.com/e/Jm9Pt4Cl

There’s Something In The Water At This Abandoned Shopping Mall… http://feedly.com/e/Jm9Pt4Cl___

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2014-06-22 21:03:39 (0 comments, 1 reshares, 3 +1s)Open 

LOL :D

LOL :D___

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2014-06-14 07:24:35 (0 comments, 0 reshares, 2 +1s)Open 

___

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2014-06-14 07:22:38 (1 comments, 0 reshares, 1 +1s)Open 

Oops. Math #fail

Oops. Math #fail___

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2014-06-10 17:01:56 (0 comments, 0 reshares, 0 +1s)Open 

New on SEtalks.com >> SEO Interview with very Interesting Mr. +Tony Dimmock 

New on SEtalks.com >> SEO Interview with very Interesting Mr. +Tony Dimmock ___

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2014-06-10 12:19:43 (2 comments, 1 reshares, 3 +1s)Open 

___

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2014-06-10 06:46:54 (0 comments, 0 reshares, 2 +1s)Open 

Ow.

Ow.___

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2014-06-07 10:55:04 (0 comments, 1 reshares, 1 +1s)Open 

Anatomy of a Perfect Web Page

A nicely presented ebook-as-a-web-page guide to every element of a well-designed web page from +Hit Reach. It includes a clickable index at the top.

HT +Chris Dyson  #plusonly  

Anatomy of a Perfect Web Page

A nicely presented ebook-as-a-web-page guide to every element of a well-designed web page from +Hit Reach. It includes a clickable index at the top.

HT +Chris Dyson  #plusonly  ___

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2014-06-07 10:53:55 (0 comments, 0 reshares, 0 +1s)Open 

I think it's time to call it a day. My brain has too many tabs open!

Can you relate?

Enjoy your weekend!

h/t +Dean Radice 

#tgif   #weekend   #fridaynight  

I think it's time to call it a day. My brain has too many tabs open!

Can you relate?

Enjoy your weekend!

h/t +Dean Radice 

#tgif   #weekend   #fridaynight  ___

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2014-05-23 19:30:37 (3 comments, 0 reshares, 0 +1s)Open 

We are at an inflection point with mobile technology. At least for now this picture accurately captures the relationship between me and my iOS and Android devices!

How about you?

Source: +Manu Cornet  + http://goo.gl/MpwfhQ

We are at an inflection point with mobile technology. At least for now this picture accurately captures the relationship between me and my iOS and Android devices!

How about you?

Source: +Manu Cornet  + http://goo.gl/MpwfhQ___

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2014-05-21 02:00:59 (0 comments, 0 reshares, 0 +1s)Open 

Link Attraction, not Link Building

There's a very widespread misconception that I'd be remiss not to address.  There's a lot of people who seem to believe that the shift in focus from link building to attracting links is a new thing, and only brought about by Penguin penalties.

http://www.cre8asiteforums.com/forums/topic/2126-linking-strategies/#entry18798

So, here's a post I made back in 2003 on the Cre8asite forums, during the first year those forums were around.

"So lets look at how to approach it like the marketing objective it is today. You make it a part of the design. You build link-attracting content, and link-helping features right into the website" 

That's 11 years ago, and using those exact words: "link-attracting"

Yes, before penguin came along a lot of very poor-quality SEOs wereb... more »

Link Attraction, not Link Building

There's a very widespread misconception that I'd be remiss not to address.  There's a lot of people who seem to believe that the shift in focus from link building to attracting links is a new thing, and only brought about by Penguin penalties.

http://www.cre8asiteforums.com/forums/topic/2126-linking-strategies/#entry18798

So, here's a post I made back in 2003 on the Cre8asite forums, during the first year those forums were around.

"So lets look at how to approach it like the marketing objective it is today. You make it a part of the design. You build link-attracting content, and link-helping features right into the website" 

That's 11 years ago, and using those exact words: "link-attracting"

Yes, before penguin came along a lot of very poor-quality SEOs were building links through methods that were corner-cutting and of dubious value.  Worse than that, before Penguin it often seemed to work for a while.  At least for long enough for the site below it to see it and emulate the same tactics.  And even before Penguin, a lot of those sites got slapped with penalties within 6 months.  Of course, six months was often long enough to make it all seem worthwhile.

But even back then good SEO companies and individuals were resisting the shortcuts and advocating much more robust, reliable, solid linking strategies.  You can see in the tone of my post from 11 years ago that even then I didn't think I was exactly creating a whole new philosophy.  This is what I'd been doing for years.

You'll see that my recommendation all those years ago was in leveraging your network, and creating remarkable, link-attracting content.  The exact same advice we still give today.

In fact the only part of that not-insubstantial post that I'd probably not still advise is the one part that, post-Penguin, now needs more caveats than I gave it then:
"Giving testimonials, or articles, to other sites will almost always earn you a link in return"

Not that the advice has changed, it simply needs a list of provisos and advice about where you put those articles, that the quality be high, etc.

This, my friends, is why we old-school SEOs get grumpy about clueless people who knew nothing but the very worst of SEO tricks shouting that "content marketing is the new SEO" or that "social media is the new SEO", etc.  It's old SEO for those who had a clue about SEO, and very, very little has changed in SEO best practices in 12 years, apart from the level of foolproof provisos we have to give to those who invariably fail to understand.___

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2014-05-06 18:53:57 (8 comments, 1 reshares, 6 +1s)Open 

The Good Ole Days

Who remembers the bag phone on the boat? Wait. Me either! Silly Radio Shack.

#gifs   #gif  

The Good Ole Days

Who remembers the bag phone on the boat? Wait. Me either! Silly Radio Shack.

#gifs   #gif  ___

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2014-05-06 18:50:36 (0 comments, 0 reshares, 1 +1s)Open 

Betcha didn't know you were following the best looking man in the world! Unfortunately, Google has stripped me of the #1 image listing - where is you come in! If there's anywhere you can toss the site a link or two, I'd be super appreciative.

If not, just read it and laugh.

Betcha didn't know you were following the best looking man in the world! Unfortunately, Google has stripped me of the #1 image listing - where is you come in! If there's anywhere you can toss the site a link or two, I'd be super appreciative.

If not, just read it and laugh.___

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2014-04-29 15:38:12 (2 comments, 0 reshares, 3 +1s)Open 

So we went to BrightonSEO. +Lauren Roitman did the words and I messed around with some felt tips :)

So we went to BrightonSEO. +Lauren Roitman did the words and I messed around with some felt tips :)___

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2014-04-25 19:39:33 (0 comments, 0 reshares, 1 +1s)Open 

SKINNY NOTES: Is Google+ Walking Dead Mass Hysteria

I am in the middle of putting together my #WeeklyMarketingSkinny  for tomorrow and one of the biggest stories of the week is the sudden departure of Google+ head +Vic Gundotra and the revelations rumors told as facts that followed/still coming.

Here are the skinny notes on what went down thus far.

1. +Vic Gundotra ANNOUNCED HIS DEPARTURE FROM GOOGLE.

Vic Gundotra, the father of Google+, announced on April 24 that he is leaving Google after eight years with the company.

It’s unclear where he is going next or who will take over his position at Google.

In his announcement, Gundotra says he is “looking forward to the journey yet to come.”

https://plus.google.com/u/0/+VicGundotra/posts/MFrDF3W4RJL

2. +Larry Page REACTS TO VIC'SDEPARTURE... more »

SKINNY NOTES: Is Google+ Walking Dead Mass Hysteria

I am in the middle of putting together my #WeeklyMarketingSkinny  for tomorrow and one of the biggest stories of the week is the sudden departure of Google+ head +Vic Gundotra and the revelations rumors told as facts that followed/still coming.

Here are the skinny notes on what went down thus far.

1. +Vic Gundotra ANNOUNCED HIS DEPARTURE FROM GOOGLE.

Vic Gundotra, the father of Google+, announced on April 24 that he is leaving Google after eight years with the company.

It’s unclear where he is going next or who will take over his position at Google.

In his announcement, Gundotra says he is “looking forward to the journey yet to come.”

https://plus.google.com/u/0/+VicGundotra/posts/MFrDF3W4RJL

2. +Larry Page REACTS TO VIC'S DEPARTURE

In his response, Larry Page emphasized that Google would continue to invest in Google+. 

"Good luck with your next project after Google.  In the meantime we’ll continue working hard to build great new experiences for the ever increasing number of Google+ fans."

https://plus.google.com/+LarryPage/posts/A2gm48nzitx

3. +Dave Besbris  WILL BE NEW HEAD OF GOOGLE+

David Besbris will take over for departing Vic Gundotra - confirmed by Google to +Marketing Land.

http://marketingland.com/google-head-vic-gundotra-david-besbris-81478

And then...

4. TECHCRUNCH PUBLISHED GOOGLE+ IS WALKING DEAD POST

This is where all the mass hysteria comes from.

Following +David Amerland's footsteps, I won't link to the post directly (not a big fan of being baited); you figure it out: techcrunch[dot][com]/2014/04/24/google-is-walking-dead/

Main points from TC post:

♨  they learned the following unconfirmed facts from multiple sources (one paragraph later they say 'two sources');

♨  Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter;

♨  Google has apparently been reshuffling the teams that used to form the core of Google+, a group numbering between 1,000 and 1,200 employees;

♨  the Google Hangouts team will be moving to the Android team;

♨  the photos team will follow;

♨  Google+ is not “officially” dead, more like walking dead;

♨  there will no longer be a policy of “required” Google+ integrations for Google products;

♨  A Google representative has vehemently denied these claims. 

As you can imagine, all hell broke loose after this post.

5. A SLEW OF GOOGLE+ IS DEAD / NOT DEAD POSTS FOLLOWED

Everyone and their dog jumped on the bandwagon.

Some simply retold TC rumors as facts, like +Business Insider http://www.businessinsider.com/google-changes-2014-4.

Others actually took their time and offered their best take on the situation, like +Fast Company http://goo.gl/rPEfMz, +Forbes http://goo.gl/G9GZdO, or +The Wall Street Journal http://goo.gl/GV0oGa.

Yet others really took their time to analyze the situation as they saw it.

Here are a few notables:

♨  +Danny Sullivan wrote What Would Happen If Google Really Did Kill Google+? at +Marketing Land, where he plays out the scenario to imagine what might happen if Google were to go the 'single-purpose social apps' route like Facebook.

http://goo.gl/N4t4JN

♨  +David Amerland writes in Didn’t You Hear? Good Journalism is Dead! that the stories TechCrunch writes are intended to get as many eyeballs as possible because the metric affects their advertising rate.

http://goo.gl/kNRZOB

♨  +Mark Traphagen mentions in a comment on +David Amerland G+ post:

What is at issue is the reporters' interepretation of what the sources said. NONE of the sources actually said "Google is killing Google+" That's the interpretation of the writers, trying to put together a story out of a few isolated facts.

Anyway, for what it's worth, I just got my own anonymous source. Just had a private conversation with someone very highly placed in G+, someone whose name many of you would recognize, but I can't name him here.

He told me that not only is G+ not "walking dead," they are working crazy schedules to bring out a number of new features and innovations in the coming months. He said, and this I quote, "everything about Google+ is up and to the right at Google."

https://plus.google.com/u/0/+DavidAmerland/posts/3suFwbTBB2m

♨  +Matt Cruikshank, an ex-Googler, responded with I'm embarrassed for TechCrunch at how badly they handled Vic Gundotra's departure - the title says it all. 

My fave from Matt's post in response to TechCrunch statement We hear that there’s a new building on campus, so many of those people are getting moved physically, as well — not necessarily due to Gundotra’s departure.:

We hear they're also eating Chinese food on Fridays - not necessarily due to Gundotra's departure.

http://goo.gl/ssIINF

ht +Mark Traphagen 

♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨♨

And that's the latest thus far, folks.

I am sure you've got a take or two on all of this; would love to hear from you in the comments.

#googleplus #techcrunch___

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2014-04-25 19:31:21 (0 comments, 0 reshares, 0 +1s)Open 

___

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2014-04-22 18:24:38 (0 comments, 0 reshares, 0 +1s)Open 

When Can We Get Our Number 1s Back?

Bloody hell!! 400,00 Spammy links!?

http://www.hitreach.co.uk/digital-rockstars/when-can-we-get-our-number-1s-back/

When Can We Get Our Number 1s Back?

Bloody hell!! 400,00 Spammy links!?

http://www.hitreach.co.uk/digital-rockstars/when-can-we-get-our-number-1s-back/___

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2014-04-22 17:37:38 (0 comments, 0 reshares, 0 +1s)Open 

alas drop catch spammers still succeed Matt

The video seems common sense, like so many of them, but the reality is that drop catch spammers still play havoc on the SERPs.

I've seen them time and again, and Google, despite getting into the registrar space, seems unable to detect them.

So there's an old .org out there somewhere from probably a campaign that maybe 10 years ago had big celebrity backing and widespread mainstream media mention. It's got a tonne of high quality LRD's attached to it but at some point the .org is no longer maintained and the organisation disbandens.

Along comes the drop catcher, keeps the domain and only slightly modifies the content to contextually semantically outwit the Google Bot.

Preserves some of the money pages on the domain and orphans them so not to unsettle the spider.

Keeps... more »

alas drop catch spammers still succeed Matt

The video seems common sense, like so many of them, but the reality is that drop catch spammers still play havoc on the SERPs.

I've seen them time and again, and Google, despite getting into the registrar space, seems unable to detect them.

So there's an old .org out there somewhere from probably a campaign that maybe 10 years ago had big celebrity backing and widespread mainstream media mention. It's got a tonne of high quality LRD's attached to it but at some point the .org is no longer maintained and the organisation disbandens.

Along comes the drop catcher, keeps the domain and only slightly modifies the content to contextually semantically outwit the Google Bot.

Preserves some of the money pages on the domain and orphans them so not to unsettle the spider.

Keeps the anchor text links from the high authority pages (I mean those BBC or wikipedia pages never get updated/removed do they?) and starts to inexplicably rank high for competitive terms. Heck, they will even change their trading name and business to match the inherited domain.

And Google does not see it.

It's just a more advanced form of spam, but it still oozing out of SERPs like it's 1999.___

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2014-04-21 13:27:42 (0 comments, 0 reshares, 0 +1s)Open 

It was an honor for me to Interview +Dan Sharp of +Screaming Frog SEO Spider in my SEO Interview section and get some amazing answers regarding SEO and Digital Marketing.

It was an honor for me to Interview +Dan Sharp of +Screaming Frog SEO Spider in my SEO Interview section and get some amazing answers regarding SEO and Digital Marketing.___

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2014-04-19 10:40:38 (3 comments, 0 reshares, 1 +1s)Open 

'Productivity'

http://feedly.com/e/4vfHx4C6

'Productivity'

http://feedly.com/e/4vfHx4C6___

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2014-04-10 19:55:37 (0 comments, 0 reshares, 4 +1s)Open 

#ThrowbackThursday: Flash web design (formerly known as SmartSketch, then FutureSplash) was all the rage in the late 1990s. You could hardly navigate the web without encountering a bouncing logo or a splash of neon. http://hub.am/1lEqFiB Fun fact: The Space Jam website still exists as it did in 1998! #TBT

#ThrowbackThursday: Flash web design (formerly known as SmartSketch, then FutureSplash) was all the rage in the late 1990s. You could hardly navigate the web without encountering a bouncing logo or a splash of neon. http://hub.am/1lEqFiB Fun fact: The Space Jam website still exists as it did in 1998! #TBT___

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2014-04-10 19:17:10 (0 comments, 0 reshares, 0 +1s)Open 

Before the Internet 

Before the Internet ___

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2014-04-07 21:10:17 (0 comments, 0 reshares, 0 +1s)Open 

The Totally Mathematical Reason Why Social Matters to SEO

+AJ Kohn does a great job of logically explaining the relationship between social and SEO

h/t to +Mark Traphagen  for originally sharing

The Totally Mathematical Reason Why Social Matters to SEO

+AJ Kohn does a great job of logically explaining the relationship between social and SEO

h/t to +Mark Traphagen  for originally sharing___

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2014-04-05 22:00:35 (0 comments, 1 reshares, 3 +1s)Open 

Best watched while listening to music. Any music. 

Best watched while listening to music. Any music. ___

2014-04-03 08:08:43 (0 comments, 0 reshares, 0 +1s)Open 

17 PR Pros Share Their Best Pitching Tips

17 PR Pros Share Their Best Pitching Tips___

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2014-04-02 19:59:20 (1 comments, 1 reshares, 3 +1s)Open 

5 Takeaways and Assumptions from Matt Cutt's Video on Authority vs. Popularity

1. Google repeated tries to downplay the role of social signals in the algorithm. I actually believe them, and take Matt at his word. Where I believe Google is going with social signals is the idea of establishing identity.

2. Raw social signals are messy. Identity is a much more useful signal for determining authority than raw social signals, which can be gained. Identity on the web is hard to figure out, but Google+ helps a lot. Matt doesn't explicitly say this, but this and past statements support this assumption very well.

3. In the past, Google rewarded highly authoritative websites through traditional signals analogous to Trust Authority and Domain Authority, which were highly dependent on raw PageRank and anchor text signals.

This... more »

5 Takeaways and Assumptions from Matt Cutt's Video on Authority vs. Popularity

1. Google repeated tries to downplay the role of social signals in the algorithm. I actually believe them, and take Matt at his word. Where I believe Google is going with social signals is the idea of establishing identity.

2. Raw social signals are messy. Identity is a much more useful signal for determining authority than raw social signals, which can be gained. Identity on the web is hard to figure out, but Google+ helps a lot. Matt doesn't explicitly say this, but this and past statements support this assumption very well.

3. In the past, Google rewarded highly authoritative websites through traditional signals analogous to Trust Authority and Domain Authority, which were highly dependent on raw PageRank and anchor text signals.

This promoted sites with high Domain Authority scores even for long tail terms that they weren't necessarily an authority on. Think of the New York Times ranking for a page on Justin Bieber, just because they have the authority of the New York Times.

4. Going forward, Google plans to incorporate better authority and relevancy signals (possibly based on identity, semantic analysis and other factors I can't begin to imagine).

The result of which is the influence of traditional Domain Authority signals will diminish.

5. How do we adapt and take advantage of Google's new relevancy signals? (yet to be proven or released)

 • Become an authority.
 • Establish real people as authors.
 • Publish regularly creating best-of-class authoritative content on particular subjects.
 • Continue to use good site architecture and best semantic practices to make the meaning of your content clear to Google.
 • Actively promote your content through influencers and influential channels (this isn't link building, it's targeted distribution)

#SEO #Google #marketing  ___

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2014-03-29 21:27:42 (0 comments, 0 reshares, 0 +1s)Open 

Troubles identifying keyword opportunities? 

Troubles identifying keyword opportunities? ___

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2014-03-22 16:42:29 (0 comments, 0 reshares, 0 +1s)Open 

This made me laugh so hard. Even the URL is good. If you need some catharsis from a brilliant individual, I trust you will click through to this web treasure from +Julie Joyce . 

This made me laugh so hard. Even the URL is good. If you need some catharsis from a brilliant individual, I trust you will click through to this web treasure from +Julie Joyce . ___

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2014-03-19 22:27:36 (0 comments, 0 reshares, 3 +1s)Open 

Say hello to LinkedIn integration! http://raven.im/1ePvNsp

LinkedIn was our most requested feature last year. Now, it’s integrated in Raven.

Say hello to LinkedIn integration! http://raven.im/1ePvNsp

LinkedIn was our most requested feature last year. Now, it’s integrated in Raven.___

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2014-03-18 20:30:24 (3 comments, 0 reshares, 2 +1s)Open 

Luck O' The Link Builder: Creating Luck Through Preparation

In honor of St. Paddy's Day, my latest contribution to +Linkarati discusses the luck o' the link builder  and explains how we can create our own luck through proper preparation.

Check it out for the complementary Dwayne 'The Rock' Johnson meme and Oprah Winfrey quote!

Luck O' The Link Builder: Creating Luck Through Preparation

In honor of St. Paddy's Day, my latest contribution to +Linkarati discusses the luck o' the link builder  and explains how we can create our own luck through proper preparation.

Check it out for the complementary Dwayne 'The Rock' Johnson meme and Oprah Winfrey quote!___

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2014-03-17 20:54:00 (0 comments, 0 reshares, 2 +1s)Open 

Wes Anderson // Centered, A Visual Exploration of the Director’s Perfect Symmetry in Films 

Wes Anderson // Centered, A Visual Exploration of the Director’s Perfect Symmetry in Films ___

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2014-03-13 21:59:30 (0 comments, 0 reshares, 0 +1s)Open 

SMX: Things SEO's might want to consider from Matt Cutts & Duane Forrester -
From Google - 
* Penalties might follow you even if you do not redirect
* You need a mobile friendly site
* Mobile sites can impact both mobile and desktop results
* Getty images is not a spam for links, it's attribution
* If you get hit by panda or penguin you HAVE to wait to for data refresh (if you get hit by Panda, you have to wait until the next rollout to get out... and those come roughly once a month)
* Panda updates are more frequent than Penguin 
* Panda comes out monthly 
* a "well known" guest blog network will take a "hit " next week
* 'Next Generation of Panda on the Way'
* No penguin update since 7th of October (2013)
* How to stand out from the crowd and do the right thing -   - "Ask yourself howyou make... more »

SMX: Things SEO's might want to consider from Matt Cutts & Duane Forrester -
From Google - 
* Penalties might follow you even if you do not redirect
* You need a mobile friendly site
* Mobile sites can impact both mobile and desktop results
* Getty images is not a spam for links, it's attribution
* If you get hit by panda or penguin you HAVE to wait to for data refresh (if you get hit by Panda, you have to wait until the next rollout to get out... and those come roughly once a month)
* Panda updates are more frequent than Penguin 
* Panda comes out monthly 
* a "well known" guest blog network will take a "hit " next week
* 'Next Generation of Panda on the Way'
* No penguin update since 7th of October (2013)
* How to stand out from the crowd and do the right thing -   - "Ask yourself how you make something appealing and user centric"
- Great content: doing things better than anyone else does, make a great product, be addictive (Better UX)
* AuthorRank is used in one way with indepth articles
* You do not need to worry about negative SEO
* A lot of hummingbird is about the query itself
* MC "It'd be a lot of machines to give you all of your links in GWT"
* If you are aware of bad links, disavow even without a penalty 

From Bing - 
* Bing doesn't give out a lot of penalties   
* Bing likes clean URLs
* If you want assistance, email Bing they do get read and they get actioned 
* Build links for direct traffic, not rankings
* Content is a priority when assessing your site =>UX => social media => links
* Put your time into content & (SEO) best practices



Mostly taken from #smx  hashtag (https://twitter.com/search?q=%23smx&src=hash) ___

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2014-03-13 20:58:48 (0 comments, 0 reshares, 0 +1s)Open 

The White Stripes’ ‘The Hardest Button to Button’ Music Video Dubbed Over with Awkward Drum, Guitar, & Vocal 

The White Stripes’ ‘The Hardest Button to Button’ Music Video Dubbed Over with Awkward Drum, Guitar, & Vocal ___

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2014-03-10 21:01:35 (0 comments, 0 reshares, 0 +1s)Open 

3 New Tools To Help Marketers Battle Information Overload http://raven.im/1nC5Imt

Here are three tools the Raven team uses to deal with information overload.

On +State of Digital Raven's Director of Marketing and Customer Experience, +Arienne Holland, covers the following three tools:

- https://push.co
- https://slack.com
- https://idonethis.com

What tools can your team not live without?

3 New Tools To Help Marketers Battle Information Overload http://raven.im/1nC5Imt

Here are three tools the Raven team uses to deal with information overload.

On +State of Digital Raven's Director of Marketing and Customer Experience, +Arienne Holland, covers the following three tools:

- https://push.co
- https://slack.com
- https://idonethis.com

What tools can your team not live without?___

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2014-03-10 20:56:12 (2 comments, 0 reshares, 0 +1s)Open 

Outreach is the crux of link building imo. So much time is spent sharing best practices; I decided to do the opposite. Thoughts/feedback would be greatly appreciated!

Outreach is the crux of link building imo. So much time is spent sharing best practices; I decided to do the opposite. Thoughts/feedback would be greatly appreciated!___

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2014-03-04 18:45:43 (0 comments, 0 reshares, 0 +1s)Open 

The truth about tiered link building


Tiered links are the way to go!!


http://www.hitreach.co.uk/digital-rockstars/the-truth-about-tiered-link-building/

The truth about tiered link building


Tiered links are the way to go!!


http://www.hitreach.co.uk/digital-rockstars/the-truth-about-tiered-link-building/___

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2014-03-04 18:43:42 (0 comments, 0 reshares, 0 +1s)Open 

Interesting SERP on Google - Possible Testing?

I've just stumbled upon a SERP for the query "vegetables high in iron" which I've never came across before. Anyone else seen this?

Seems like a great feature, and one that could have a lot of implications on those sites ranking for that phrase.

Interesting SERP on Google - Possible Testing?

I've just stumbled upon a SERP for the query "vegetables high in iron" which I've never came across before. Anyone else seen this?

Seems like a great feature, and one that could have a lot of implications on those sites ranking for that phrase.___

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2014-03-03 21:23:46 (2 comments, 0 reshares, 1 +1s)Open 

How to Build Links Like A Hippie
Spoiler: you need to cuddle with your competition

How to Build Links Like A Hippie
Spoiler: you need to cuddle with your competition___

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2014-03-01 13:31:15 (0 comments, 0 reshares, 0 +1s)Open 

Light drawings created from semantic rap lyrics data... 

Light drawings created from semantic rap lyrics data... ___

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2014-02-28 20:09:16 (0 comments, 0 reshares, 1 +1s)Open 

How I Claimed Back my Health and Sanity #productivity  
Do not get caught up in the draining vicious cycle

How I Claimed Back my Health and Sanity #productivity  
Do not get caught up in the draining vicious cycle___

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