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Activity

Average numbers for the latest posts (max. 50 posts, posted within the last 4 weeks)

2
comments per post
1
reshares per post
16
+1's per post

648
characters per posting

Top posts in the last 50 posts

Most comments: 13

posted image

2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

Most reshares: 11

posted image

2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

Most plusones: 51

posted image

2016-05-31 16:06:55 (3 comments; 2 reshares; 51 +1s; )Open 

It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor: http://goo.gl/mg05gO

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog, http://goo.gl/mg05gO, and share your perspective?

Thank you for all the fish!

Latest 50 posts

posted image

2017-02-24 22:07:28 (1 comments; 0 reshares; 12 +1s; )Open 

Thought this would be a good reminder for the times that we live in...

#thinkalittle

Thought this would be a good reminder for the times that we live in...

#thinkalittle___

posted image

2017-02-21 00:17:01 (4 comments; 3 reshares; 30 +1s; )Open 

I'm sure like me you get asked this all the time: How can you possibly get so much done when we all get 24 hours a day?

It is not as hard as you think In my case... No red, very little yellow (or the traditional variety), and very little light blue. Oh, and shave off 2.5 hours from the purple.

Boom!

Time in my case for... Roughly three jobs that encompass leading a team, speaking, writing on multiple platforms, advising companies, until we successfully sold it, a start up, and of course my precious family.

Choices. It comes down to choices. :)

How does your color scheme look like?

Data source: US Bureau of Labor Statistics. Visual: https://goo.gl/nIQYW1


I'm sure like me you get asked this all the time: How can you possibly get so much done when we all get 24 hours a day?

It is not as hard as you think In my case... No red, very little yellow (or the traditional variety), and very little light blue. Oh, and shave off 2.5 hours from the purple.

Boom!

Time in my case for... Roughly three jobs that encompass leading a team, speaking, writing on multiple platforms, advising companies, until we successfully sold it, a start up, and of course my precious family.

Choices. It comes down to choices. :)

How does your color scheme look like?

Data source: US Bureau of Labor Statistics. Visual: https://goo.gl/nIQYW1
___

posted image

2017-02-15 18:10:48 (0 comments; 0 reshares; 8 +1s; )Open 

Check your inbox for my latest newsletter, http://zqi.me/tmaisignup, you are going to love it! I promise that you'll laugh and cry at the same time.

The title is: "TMAI #62: Don't Be A Selfish Lover"

I use an actual brand's case study to illustrate how easy it is for a brand to lose it's hard earned brand equity. And, I share four questions you should ask your own organization - this should result in your execution of a number of important changes.

Life is hard if you are a "selfish lover." See the newsletter for how to avoid that fate, and match user intent with optimal targeting and perfect content.

In case you are not signed up, here: http://zqi.me/tmaisignup

Check your inbox for my latest newsletter, http://zqi.me/tmaisignup, you are going to love it! I promise that you'll laugh and cry at the same time.

The title is: "TMAI #62: Don't Be A Selfish Lover"

I use an actual brand's case study to illustrate how easy it is for a brand to lose it's hard earned brand equity. And, I share four questions you should ask your own organization - this should result in your execution of a number of important changes.

Life is hard if you are a "selfish lover." See the newsletter for how to avoid that fate, and match user intent with optimal targeting and perfect content.

In case you are not signed up, here: http://zqi.me/tmaisignup___

posted image

2017-02-09 22:25:48 (1 comments; 1 reshares; 15 +1s; )Open 

It was heartbreaking to hear the news that Hans Rosling had passed.

He richly deserved his fame connected to data, visualization, simple storytelling, and more. [See: https://goo.gl/Tx9Fhw]

But what I appreciated most of all was his deep caring about the state of the world and his passion to improve human lives in all corners of the world. I felt they were the higher order bits that drove him in the incredible work that he did.

I'll retain very fond recollections of my interactions with him. His work sets unattainable standards for the rest of us, it is also the inspiration for me to do better every single day.

Thank you Hans.

It was heartbreaking to hear the news that Hans Rosling had passed.

He richly deserved his fame connected to data, visualization, simple storytelling, and more. [See: https://goo.gl/Tx9Fhw]

But what I appreciated most of all was his deep caring about the state of the world and his passion to improve human lives in all corners of the world. I felt they were the higher order bits that drove him in the incredible work that he did.

I'll retain very fond recollections of my interactions with him. His work sets unattainable standards for the rest of us, it is also the inspiration for me to do better every single day.

Thank you Hans.___

posted image

2017-02-01 17:50:14 (1 comments; 3 reshares; 22 +1s; )Open 

My latest blog post contains 15 before-after examples with the goal of teaching how to tell better stories with data.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies https://goo.gl/wgfsyt

The post opens with why I believe most work by Analysts dies at the last mile, here are rules that follow:

1. Rebel against crapification via cluttering.
2. Don't fragment data, don't forget higher order bits.
3. Obsess with deleting information provided.
4. Don't run away, make the tough choices.
5. So what? So What?? So WHAT!
6. Shift your worldview to your client's.
+ But Wait, There's More! (Bonus Items)

I also have two examples that I invite you to fix and tell a better story with data! I'll post the best entries back to the post.

Please... more »

My latest blog post contains 15 before-after examples with the goal of teaching how to tell better stories with data.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies https://goo.gl/wgfsyt

The post opens with why I believe most work by Analysts dies at the last mile, here are rules that follow:

1. Rebel against crapification via cluttering.
2. Don't fragment data, don't forget higher order bits.
3. Obsess with deleting information provided.
4. Don't run away, make the tough choices.
5. So what? So What?? So WHAT!
6. Shift your worldview to your client's.
+ But Wait, There's More! (Bonus Items)

I also have two examples that I invite you to fix and tell a better story with data! I'll post the best entries back to the post.

Please participate. Comment on the blog, https://goo.gl/wgfsyt, with your ideas, and send me your better after versions. Thanks.___

posted image

2017-01-30 17:39:32 (1 comments; 1 reshares; 16 +1s; )Open 

You have to see it to believe it. Sugar edition.

You know there is more, it is not good for you, sugar in your soda drinks. Somehow, it is hard to visualize just how much. Check out the first image. Scary!

But, you can visualize data in many different ways. Sugar Stacks takes cubes of sugar, and helps deliver reality to your brain.

I love how they demonstrate the difference between single serving (the number we read at the back of the bottle and then feel "it is not all that bad") and full serving. Checkout the deadly Sobe, "omg it is just tea!", second image below.

Snickers you likely already knew was not super awesome in this department. Still. The visualization is nice.

And, let's carrot stacks bring it home for you: http://www.sugarstacks.com/carrots.htm

Look. A little sugar is good for you, yummy! Just be... more »

You have to see it to believe it. Sugar edition.

You know there is more, it is not good for you, sugar in your soda drinks. Somehow, it is hard to visualize just how much. Check out the first image. Scary!

But, you can visualize data in many different ways. Sugar Stacks takes cubes of sugar, and helps deliver reality to your brain.

I love how they demonstrate the difference between single serving (the number we read at the back of the bottle and then feel "it is not all that bad") and full serving. Checkout the deadly Sobe, "omg it is just tea!", second image below.

Snickers you likely already knew was not super awesome in this department. Still. The visualization is nice.

And, let's carrot stacks bring it home for you: http://www.sugarstacks.com/carrots.htm

Look. A little sugar is good for you, yummy! Just be careful. And, if you can't... print out some of these images and stick them around your office and home.

You're welcome.

#dataviz___

posted image

2017-01-22 01:53:42 (1 comments; 0 reshares; 23 +1s; )Open 

Signs at the San Jose Women's March were passionate. Being woefully underprepared, mine was a Planned Parenthood "Latinas are Watching." : )

Our overall message was simple: Welcome to power President Trump. We walk to communicate our hope that you'll walk for all Americans.

#imanastywoman

Signs at the San Jose Women's March were passionate. Being woefully underprepared, mine was a Planned Parenthood "Latinas are Watching." : )

Our overall message was simple: Welcome to power President Trump. We walk to communicate our hope that you'll walk for all Americans.

#imanastywoman___

posted image

2016-12-15 16:49:29 (4 comments; 6 reshares; 28 +1s; )Open 

I suspect you don't recognize the attached view of the world, even if it is massively more accurate. It's name is the Authagraph Projection

The world map you are used to seeing, with the Americas on the left and Japan on the right is the Mercator map. It has many problems as Max Galka shares in his post: https://goo.gl/DBGVQ2

It distorts sizes, ex. it depicts Greenland as almost as big as Africa when Greenland is significantly smaller. It has a cultural bias. It is infinitely tall. It is terrible for navigation.

There are a number of alternatives. Gall-Peters, Miller, Winkel-Tripel, and Authagraph.

The last one is the most accurate. Invented in Japan, it avoids all the problem for the Mercator and can be folded to form a 3d globe!

We think of numbers all day in context of data viz. It was fun to read Max's post as a different data viz... more »

I suspect you don't recognize the attached view of the world, even if it is massively more accurate. It's name is the Authagraph Projection

The world map you are used to seeing, with the Americas on the left and Japan on the right is the Mercator map. It has many problems as Max Galka shares in his post: https://goo.gl/DBGVQ2

It distorts sizes, ex. it depicts Greenland as almost as big as Africa when Greenland is significantly smaller. It has a cultural bias. It is infinitely tall. It is terrible for navigation.

There are a number of alternatives. Gall-Peters, Miller, Winkel-Tripel, and Authagraph.

The last one is the most accurate. Invented in Japan, it avoids all the problem for the Mercator and can be folded to form a 3d globe!

We think of numbers all day in context of data viz. It was fun to read Max's post as a different data viz problem. https://goo.gl/DBGVQ2___

posted image

2016-12-12 17:39:58 (2 comments; 1 reshares; 20 +1s; )Open 

My newest most strategic blog post! Five Key Elements For A Big Analytics Driven Business Impact: https://goo.gl/BA7lRK

Big budgets and large teams rarely guarantee a high impact data-influenced organization. You've likely seen this even in your company. So, what does it take?

If you take a 30k foot high view of the core ingredients required for web analytics success, it comes down to five important elements. One tactical, four strategic. Or sliced another way, two org design and focus, two business owned and one tool.

Read the blog post for all the details: https://goo.gl/BhDFvs

The picture attached to this post is from one of the two org design and focus elements. It is my recommendation for an ideal org design for the Analytics team itself - I call the model centralized decentralization.

Please share your feedback on the blog post itself!... more »

My newest most strategic blog post! Five Key Elements For A Big Analytics Driven Business Impact: https://goo.gl/BA7lRK

Big budgets and large teams rarely guarantee a high impact data-influenced organization. You've likely seen this even in your company. So, what does it take?

If you take a 30k foot high view of the core ingredients required for web analytics success, it comes down to five important elements. One tactical, four strategic. Or sliced another way, two org design and focus, two business owned and one tool.

Read the blog post for all the details: https://goo.gl/BhDFvs

The picture attached to this post is from one of the two org design and focus elements. It is my recommendation for an ideal org design for the Analytics team itself - I call the model centralized decentralization.

Please share your feedback on the blog post itself! Thanks.___

posted image

2016-12-11 22:11:27 (2 comments; 0 reshares; 12 +1s; )Open 

Setting the nation aside, will you be an economic winner or loser under President Elect Trump's tax reforms?

See image.

As reported, the top earners will benefit the most, current lowest earners will be impacted negatively. But, it is more complex than that as you look at the middles. Take a look.

It is important that personal income tax is not the be all and end all. There are deductions, there are slices of benefits that only apply to some, decisions P E Trump will make to corporate policies (tax breaks, subsidies, special deals) and of course global trade and other policies. All will impact what you take home. So, this is just one view.

Image Source: https://howmuch.net/

Setting the nation aside, will you be an economic winner or loser under President Elect Trump's tax reforms?

See image.

As reported, the top earners will benefit the most, current lowest earners will be impacted negatively. But, it is more complex than that as you look at the middles. Take a look.

It is important that personal income tax is not the be all and end all. There are deductions, there are slices of benefits that only apply to some, decisions P E Trump will make to corporate policies (tax breaks, subsidies, special deals) and of course global trade and other policies. All will impact what you take home. So, this is just one view.

Image Source: https://howmuch.net/___

posted image

2016-12-05 00:25:32 (4 comments; 0 reshares; 22 +1s; )Open 

This is a great dataviz... Where the US is diverse, where it isn't... and the rapid change is coming to many of the least-diverse areas!

Purely from a technical perspective, it is cool that the team at WaPo uses the multiple dimensions to describe the change (see the square on the top right of the picture).

What is very cool for the US is the change that is coming, more diversity, faster, and with it all the changes it brings. I see them as positive (most of all due to diversity of thought and acceptance).

The article, extremely worth reading in detail, https://goo.gl/M8G9Qu, shares slices of the data with us. Where there is a lot of diversity and it is growing, where there is not and it is growing etc., etc.

Diversity is not growing everywhere though. Clusters of counties in West Virginia, Kentucky, Missouri, Montana and Idaho have remained virtually all... more »

This is a great dataviz... Where the US is diverse, where it isn't... and the rapid change is coming to many of the least-diverse areas!

Purely from a technical perspective, it is cool that the team at WaPo uses the multiple dimensions to describe the change (see the square on the top right of the picture).

What is very cool for the US is the change that is coming, more diversity, faster, and with it all the changes it brings. I see them as positive (most of all due to diversity of thought and acceptance).

The article, extremely worth reading in detail, https://goo.gl/M8G9Qu, shares slices of the data with us. Where there is a lot of diversity and it is growing, where there is not and it is growing etc., etc.

Diversity is not growing everywhere though. Clusters of counties in West Virginia, Kentucky, Missouri, Montana and Idaho have remained virtually all white for a very long time and certainly since 2000 (the start of dataset below). Likewise some of them are areas that are almost all Hispanic, such as along the Texas-Mexico border, or are entirely Native American.

But that the "staying non-diverse" computes just over 8 million people, 3 percent of the nation, means macro changes, and their accrued benefits, will continue apace.

#hopeandchange #dataviz___

posted image

2016-12-02 17:57:41 (4 comments; 2 reshares; 26 +1s; )Open 

Podcast Time!

It was so fab to do a podcast with Bilal over at Creator Lab. We focussed less on my professional work, analytics and marketing and storytelling. Bilal was more interested in the "story behind the story".

It ended up being a ton of fun. You can listen to it here: https://goo.gl/yDD3PB

Bilal, the consummate professional that he is, wrote up the a brief summary and the timestamps. It should give you a sense for what we spoke about:

+ Background of how Bilal & Avinash know each other [1m38s]
+ Explaining what his job is to his mum [2m51s]
+ How he got his job at Google [3m44s]
+ Growing up poor in India & living in a factory [5m16s]
+ Where his work ethic came from [10m31s]
+ Moving to Saudi Arabia & the USA [12m44s]
+ How he uses the fear of going broke and losing his job to motivate himself... more »

Podcast Time!

It was so fab to do a podcast with Bilal over at Creator Lab. We focussed less on my professional work, analytics and marketing and storytelling. Bilal was more interested in the "story behind the story".

It ended up being a ton of fun. You can listen to it here: https://goo.gl/yDD3PB

Bilal, the consummate professional that he is, wrote up the a brief summary and the timestamps. It should give you a sense for what we spoke about:

+ Background of how Bilal & Avinash know each other [1m38s]
+ Explaining what his job is to his mum [2m51s]
+ How he got his job at Google [3m44s]
+ Growing up poor in India & living in a factory [5m16s]
+ Where his work ethic came from [10m31s]
+ Moving to Saudi Arabia & the USA [12m44s]
+ How he uses the fear of going broke and losing his job to motivate himself [20m45s]
+ Why it can make sense to take a title & pay cut [28m40]
+ What attracted him to web analytics [29m46s]
+ Taking the plunge to start a company and knowing when it’s the right time to go for it [30m28]
+ Starting a blog and role of personal branding [32m40s]
+ “If I can listen to 50 podcasts, why should I listen to you” [45m35s]
+ Career limiting moves [51m33s]
+ Why he gets more engagement from 9.5k email subscribers than 200k twitter followers [1hr47s]
+ What’s motivating him [1hr3m53s]
+ Can you be happy if you always want to stand out? [1hr5m43s]
+ Spending 4 hours a week to learn something new [1hr7m12s]
+ Advice to 18 year old Avinash [1hr8m15s]
+ What success means to him [1hr9m28s]
+ Examples of failure [1hr10m38s]

Podcast here: https://goo.gl/yDD3PB Enjoy!___

posted image

2016-11-28 17:54:46 (0 comments; 2 reshares; 18 +1s; )Open 

The German Federal Statistical Office (Destatis) has a great site with lots of data, and some very cool visualizations.

Below, I've captured two snapshots of shifts in German population. You can play with the data here: https://goo.gl/bWJj6f

It is pretty interesting to move the slider, all the way back to 1950, and see how men and women change over the years. As you go forward, to 2060, it is likewise fascinating to see the shifts.

What is even more interesting, given the climate we are in, is to see the projected implications of immigration. On the site, https://goo.gl/bWJj6f, click on Lower Immigration and Higher Immigration choices and see the shifts. You'll be surprised.

While there is a lot of rhetoric around implications of immigrants, a cold look at the data would perhaps change the minds of the open-minded related to the need for immigration.... more »

The German Federal Statistical Office (Destatis) has a great site with lots of data, and some very cool visualizations.

Below, I've captured two snapshots of shifts in German population. You can play with the data here: https://goo.gl/bWJj6f

It is pretty interesting to move the slider, all the way back to 1950, and see how men and women change over the years. As you go forward, to 2060, it is likewise fascinating to see the shifts.

What is even more interesting, given the climate we are in, is to see the projected implications of immigration. On the site, https://goo.gl/bWJj6f, click on Lower Immigration and Higher Immigration choices and see the shifts. You'll be surprised.

While there is a lot of rhetoric around implications of immigrants, a cold look at the data would perhaps change the minds of the open-minded related to the need for immigration. (Closed-minds don't need data, facts are irrelevant.)

#dataviz___

posted image

2016-11-14 17:48:21 (5 comments; 2 reshares; 21 +1s; )Open 

Cool graphics from the election!

This election has been rich in visualizations (not all great, my worst fav was the BBC's election night coverage, a parade of horrid graphics and visuals). Kaiser has picked four charts and shared why they are so good.

Here is what he says about the below chart: "While the chart's main purpose is to display the changes within each income segment, it does allow readers to address a secondary question. By focusing only on the 2004 endpoints, one can see the almost linear relationship between support and income level. Then focusing on the 2016 endpoints, one can also see an almost linear relationship but this is much steeper, meaning the spread is much narrower compared to the situation in 2004. I don't think this means income matters a lot less - I just think this may be the first step in an ongoing demographic shift. This chart is both... more »

Cool graphics from the election!

This election has been rich in visualizations (not all great, my worst fav was the BBC's election night coverage, a parade of horrid graphics and visuals). Kaiser has picked four charts and shared why they are so good.

Here is what he says about the below chart: "While the chart's main purpose is to display the changes within each income segment, it does allow readers to address a secondary question. By focusing only on the 2004 endpoints, one can see the almost linear relationship between support and income level. Then focusing on the 2016 endpoints, one can also see an almost linear relationship but this is much steeper, meaning the spread is much narrower compared to the situation in 2004. I don't think this means income matters a lot less - I just think this may be the first step in an ongoing demographic shift. This chart is both fun and easy to read, packing quite a bit of information into a small space."

Kaiser is an expert in data, analysis and visualization, checkout all four charts and his guidance here: https://goo.gl/Eh8Re0___

posted image

2016-11-11 16:52:41 (3 comments; 2 reshares; 17 +1s; )Open 

I am surprised at how many people continue to get advanced segmentation wrong in Google Analytics. And, it is your single best strategy to do analysis that is focussed and insightful!

I wrote a post on this topic, with a very simple picture that might help transform how you think about this topic. Check it out...

Visitor, Visit, and Hit Level Segmentation: The Unconfusing: https://goo.gl/PX2tdL

I am surprised at how many people continue to get advanced segmentation wrong in Google Analytics. And, it is your single best strategy to do analysis that is focussed and insightful!

I wrote a post on this topic, with a very simple picture that might help transform how you think about this topic. Check it out...

Visitor, Visit, and Hit Level Segmentation: The Unconfusing: https://goo.gl/PX2tdL___

posted image

2016-10-31 15:56:32 (2 comments; 1 reshares; 12 +1s; )Open 

Check your inbox now... the latest edition of my newsletter, The Marketing Analytics Intersect, is in there!

Today's topic: "10 Technology Predictions | 2017 and Beyond"

The world is going to change a lot, yet predicting that change can often be a career-limiting move. I share ten predictions, they are not all tech based, and my perspective on each one to get you to think harder.

#7 is in the image below. Other topics include augmented reality, screenless browsing, blockchains (what!), and more.

If you are not a subscriber to my newsletter, I'm hurt. :) But, you can rectify that by signing up here: http://zqi.me/tmaisignup 

Check your inbox now... the latest edition of my newsletter, The Marketing Analytics Intersect, is in there!

Today's topic: "10 Technology Predictions | 2017 and Beyond"

The world is going to change a lot, yet predicting that change can often be a career-limiting move. I share ten predictions, they are not all tech based, and my perspective on each one to get you to think harder.

#7 is in the image below. Other topics include augmented reality, screenless browsing, blockchains (what!), and more.

If you are not a subscriber to my newsletter, I'm hurt. :) But, you can rectify that by signing up here: http://zqi.me/tmaisignup ___

posted image

2016-10-24 16:03:34 (6 comments; 6 reshares; 25 +1s; )Open 

Perhaps nothing else will move your salary high up and to the right, like my latest post. The topic is tough, it touches every part of your business strategy. Here it is...

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps: https://goo.gl/Ov0KOJ

Here is a rundown of the exciting collection of possibilities that the post covers in detail, with love...

Ladders of Awesomeness #wth
Digital Attribution's Ladder of Awesomeness
Wait, Wait, What the Heck is Attribution?
Digital Attribution's Ladder: Step Details
Step 1: Optimal Metrics
Step 2: Macro and Micro-Outcomes
Step 3: Assisted Conversions
Step 4: Standard Attribution Models
Step 5: Custom Attribution Modeling
Step 6: Data-driven Attribution Modeling
Step 7: Pan-Existence Modeling ... more »

Perhaps nothing else will move your salary high up and to the right, like my latest post. The topic is tough, it touches every part of your business strategy. Here it is...

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps: https://goo.gl/Ov0KOJ

Here is a rundown of the exciting collection of possibilities that the post covers in detail, with love...

Ladders of Awesomeness #wth
Digital Attribution's Ladder of Awesomeness
Wait, Wait, What the Heck is Attribution?
Digital Attribution's Ladder: Step Details
Step 1: Optimal Metrics
Step 2: Macro and Micro-Outcomes
Step 3: Assisted Conversions
Step 4: Standard Attribution Models
Step 5: Custom Attribution Modeling
Step 6: Data-driven Attribution Modeling
Step 7: Pan-Existence Modeling
Step 8: Nonline Controlled Experiments
Step 9: Advanced Controlled Experiments

If you action even half of the advice above, you'll influence not just the data and marketing strategy inside your company... You'll upgrade three even more critical elements that drive success: People, Process, Structure!

I hope you find the post to be of value, https://goo.gl/Ov0KOJ. Please share your comments directly on the post itself to help propel the conversation forward. Thank you.___

posted image

2016-10-23 21:53:24 (0 comments; 4 reshares; 13 +1s; )Open 

A strong sense is being communicated, that 42% of the populace seems to agree, that America needs to be made great again.

Regardless of where you stand on that perspective, I am sure this will bring as much joy to your heart as it does mine... The world is doing great!

You can look at the data in Absolute, or go here to look at it in Relative terms: https://goo.gl/kmS4IB Pretty damn amazing.

Even one of our fellow humans having to live in extreme poverty is not acceptable, so we have work to do. Still. Happy data.

Make World Greater Still. :)

Important Context: Extreme poverty is defined as living at a consumption (or income) level below 1.90"international $" per day. International $ are adjusted for price differences between countries and for price changes over time (inflation).

A strong sense is being communicated, that 42% of the populace seems to agree, that America needs to be made great again.

Regardless of where you stand on that perspective, I am sure this will bring as much joy to your heart as it does mine... The world is doing great!

You can look at the data in Absolute, or go here to look at it in Relative terms: https://goo.gl/kmS4IB Pretty damn amazing.

Even one of our fellow humans having to live in extreme poverty is not acceptable, so we have work to do. Still. Happy data.

Make World Greater Still. :)

Important Context: Extreme poverty is defined as living at a consumption (or income) level below 1.90"international $" per day. International $ are adjusted for price differences between countries and for price changes over time (inflation).___

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2016-10-12 20:46:07 (2 comments; 1 reshares; 17 +1s; )Open 

Do we hold any responsibility for accepting, or actively advocating, for torturing people? Even innocent people if we have to? Because of a vaguish feeling of safety? Even after the US Senate report, written by Republicans and Democrats, showed there were zero results from torture?

Wait. Don't answer that.

Regardless of your point of view, I request you to read this story about Suleiman Abdullah Salim:

http://www.nytimes.com/2016/10/12/world/cia-torture-abuses-detainee.html

Every US citizen deserves to know what is being done in their name, using their money.

"From Somalia, the C.I.A. flew Mr. Salim to a United States base in Djibouti. He was blindfolded and stripped, and an object was inserted in his rectum while the Americans photographed him, according to court documents."

"The Americans routinely hauled him from his... more »

Do we hold any responsibility for accepting, or actively advocating, for torturing people? Even innocent people if we have to? Because of a vaguish feeling of safety? Even after the US Senate report, written by Republicans and Democrats, showed there were zero results from torture?

Wait. Don't answer that.

Regardless of your point of view, I request you to read this story about Suleiman Abdullah Salim:

http://www.nytimes.com/2016/10/12/world/cia-torture-abuses-detainee.html

Every US citizen deserves to know what is being done in their name, using their money.

"From Somalia, the C.I.A. flew Mr. Salim to a United States base in Djibouti. He was blindfolded and stripped, and an object was inserted in his rectum while the Americans photographed him, according to court documents."

"The Americans routinely hauled him from his cell to a room where, he said, they hanged him from chains, once for two days. They wrapped a collar around his neck and pulled it to slam him against a wall, he said. And they shaved his head, laid him on a plastic tarp and poured gallons of ice water on him, inducing a feeling of drowning."

"Mr. Salim described other grisly practices by his jailers: placing him in a coffin-like box, his arms stretched and chained, on top of cleaning chemicals; strapping him to a gurney and injecting him with drugs that made him woozy; bringing dogs into a room to threaten him."

Oh. In case it entices you a tiny bit more, and this should not matter re above, Mr. Salim was innocent.

All this... in your name, in my name, in our name.___

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2016-10-07 16:47:04 (7 comments; 3 reshares; 27 +1s; )Open 

Here's the magic word for Marketers: Attention.

As media explodes, devices permeates every moment of our day, interruption will succeed less and less and the challenge for Marketers will be how to earn meaningful attention.

My recommendation has been to have brands stand for something, consistently. Johnnie Walker is a great example.

Johnnie Walker's whiskey is amazing and their slogan, Keep Walking, has been represented consistently by people of a certain skin tone doing extreme/cool things. It has worked very well for them for a hundred plus years.

Is that enough in a world where standing for something, reaching every person with meaning, will earn attention?

Here is what standing for something, earning attention, brand love, looks like from Johnnie Walker:

(Warning: Extremely slight nudity)... more »

Here's the magic word for Marketers: Attention.

As media explodes, devices permeates every moment of our day, interruption will succeed less and less and the challenge for Marketers will be how to earn meaningful attention.

My recommendation has been to have brands stand for something, consistently. Johnnie Walker is a great example.

Johnnie Walker's whiskey is amazing and their slogan, Keep Walking, has been represented consistently by people of a certain skin tone doing extreme/cool things. It has worked very well for them for a hundred plus years.

Is that enough in a world where standing for something, reaching every person with meaning, will earn attention?

Here is what standing for something, earning attention, brand love, looks like from Johnnie Walker:

(Warning: Extremely slight nudity) https://www.youtube.com/watch?v=eFtaVzy70aQ

I am not embarrassed to admit I was literally moved to tears. The kind of forgiveness on display is beyond rare, the storytelling is so amazing, and, most of all, Johnnie Walker's decided that Keep Walking is not just for extreme/cool things - that it stands for everyday struggles, big and small, by every human.

What a beautiful brand statement.

They followed that with Lesvos:

https://www.youtube.com/watch?v=INkT00ewy48

Incredible.

What a great lesson for all of us.

The challenge for Johnnie Walker will be to figure out how to do this consistently - the world is only going to get more attention starved with every passing day. The challenge for Johnnie Walker will be to invest in getting the message out there (perhaps five less airport billboards!).

There will be politics to deal with. There will be a company full of people who will want to do what they have always done (humans don't like change). There will be agencies trying to protect the old way of doing things and their current fee structure. There will be measurement "experts" who will try to judge a fish by it's ability to climb trees. There will be cultural norms to deal with.

What the above two videos show is that it is possible to overcome all that. I am confident leadership at Johnnie Walker, and your company, has the strength of their convictions, the foresight to see the future, to overcome all of the above. It is hard.

I want to raise my glass to the Marketing team at Johnnie Walker for the brilliance at display here, for having the courage to stand for something, and to solve for where Marketing is going.

Keep Walking!___

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2016-09-29 18:05:02 (6 comments; 2 reshares; 21 +1s; )Open 

What does 2000 calories look like?

I am sure you have seen versions of this where an entire dinner is included (entrees, appetizers, etc. etc.). I loved these three because you get 2000 (plus!) calories in just one thing. Just for contrast, I've added the Steak.

Three things...

* Sonic: Peanut Butter Caramel Pie Shake (2,090)
* Cheesecake Factory: Louisiana Chicken Pasta (2,370)
* Ruth's Chris Steakhouse: Cowboy Ribeye steak (1,690), martini (230)

Calories are not the be all and end all when it comes to our health, so many other factors matter. Calories, still, are an important element to consider. I hope this inspires you to be curious.

Lots more visuals, and meals (!), on the New York Times website: https://goo.gl/eim3Uf

What does 2000 calories look like?

I am sure you have seen versions of this where an entire dinner is included (entrees, appetizers, etc. etc.). I loved these three because you get 2000 (plus!) calories in just one thing. Just for contrast, I've added the Steak.

Three things...

* Sonic: Peanut Butter Caramel Pie Shake (2,090)
* Cheesecake Factory: Louisiana Chicken Pasta (2,370)
* Ruth's Chris Steakhouse: Cowboy Ribeye steak (1,690), martini (230)

Calories are not the be all and end all when it comes to our health, so many other factors matter. Calories, still, are an important element to consider. I hope this inspires you to be curious.

Lots more visuals, and meals (!), on the New York Times website: https://goo.gl/eim3Uf___

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2016-09-22 21:14:23 (0 comments; 3 reshares; 21 +1s; )Open 

Data is incredible, so why does Google obsess about storytelling? http://zqi.me/cgstorytelling

It might be odd to hear from a lover of data and the writer of books on data that data honestly is not enough. It is necessary, but not sufficient.

Some of you might believe, ok data is not enough but you are actually not providing data, you are providing insights. Still. Not enough.

So what works? What's storytelling with data?

I had the incredible privilege of meeting Carmine Gallo, communications coach and best selling author, to answer those two questions.

Here's how my beloved team is trying to change the world, one story at a time: http://zqi.me/cgstorytelling

Data is incredible, so why does Google obsess about storytelling? http://zqi.me/cgstorytelling

It might be odd to hear from a lover of data and the writer of books on data that data honestly is not enough. It is necessary, but not sufficient.

Some of you might believe, ok data is not enough but you are actually not providing data, you are providing insights. Still. Not enough.

So what works? What's storytelling with data?

I had the incredible privilege of meeting Carmine Gallo, communications coach and best selling author, to answer those two questions.

Here's how my beloved team is trying to change the world, one story at a time: http://zqi.me/cgstorytelling___

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2016-09-13 22:38:14 (2 comments; 5 reshares; 21 +1s; )Open 

My latest post is about the graph you see below, and the incredible lessons it contains - for the people who collected the data, did the analysis and for you in terms of how you can be brilliant about qualitative analysis.

Smarter Survey Results and Impact: Abandon the Asker-Puker Model! https://goo.gl/jOJkPM

The post tells the story in these five chapters:

1. The World Needs Reporting Squirrels. Wait. What!
2. Three thoughts that explain the Econsultancy/Lynchpin graph.
3. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy.
4. Bonus #2: The Askers-Pukers Business Model.
5. Bottom-line.

Even if you never do a single survey, or care about analytical skills, the post should influence what you should do with data, of any type, to further your career smartly.

As always, I welcome your feedback via comments on the blog,... more »

My latest post is about the graph you see below, and the incredible lessons it contains - for the people who collected the data, did the analysis and for you in terms of how you can be brilliant about qualitative analysis.

Smarter Survey Results and Impact: Abandon the Asker-Puker Model! https://goo.gl/jOJkPM

The post tells the story in these five chapters:

1. The World Needs Reporting Squirrels. Wait. What!
2. Three thoughts that explain the Econsultancy/Lynchpin graph.
3. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy.
4. Bonus #2: The Askers-Pukers Business Model.
5. Bottom-line.

Even if you never do a single survey, or care about analytical skills, the post should influence what you should do with data, of any type, to further your career smartly.

As always, I welcome your feedback via comments on the blog, https://goo.gl/jOJkPM Thanks!___

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2016-09-12 17:59:46 (1 comments; 1 reshares; 13 +1s; )Open 

When Texas police shoot, what happens?

You would expect that this is not a hard question to answer. Afterall with all the hot air being generated from real events, one would expect that data would be the "great clarifier." That though is not the case.

Most police departments, including Texas, do not, often extremely intentionally, keep track of the necessary data. Perhaps due to the fear that data might not show them to be so great.

This is irrational. A massive percentage of police officers work hard every day and keep us safe, and there are lessons to be learned and improved upon in the small percentage of cases where things go awry.

Neither will happen though without the data.

Ten million kudos and appreciation to the Texas Tribune (hurray newspaper journalists!!!!) for studying every single one of the 656 shootings between 2010 and 2015... more »

When Texas police shoot, what happens?

You would expect that this is not a hard question to answer. Afterall with all the hot air being generated from real events, one would expect that data would be the "great clarifier." That though is not the case.

Most police departments, including Texas, do not, often extremely intentionally, keep track of the necessary data. Perhaps due to the fear that data might not show them to be so great.

This is irrational. A massive percentage of police officers work hard every day and keep us safe, and there are lessons to be learned and improved upon in the small percentage of cases where things go awry.

Neither will happen though without the data.

Ten million kudos and appreciation to the Texas Tribune (hurray newspaper journalists!!!!) for studying every single one of the 656 shootings between 2010 and 2015 in Texas's largest cities. They did so with no cooperation from the authorities, and by manually following up on every single shooting.

The sunshine that follows on all these shootings is massively illuminating. Four interesting bits attached to this post, for the rest please visit the Texas Tribune site: https://apps.texastribune.org/unholstered

I cannot recommend a visit to the above site more, for the detailed data, for the way it is presented, the way the whole experience is curated. It is wonderful and well done.___

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2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal ___

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2016-08-23 16:22:48 (1 comments; 2 reshares; 21 +1s; )Open 

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from:... more »

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from: http://metrocosm.com/population-density-maps/ There are many others there (check out Italy for example).

#dataviz___

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2016-08-12 17:50:59 (1 comments; 4 reshares; 17 +1s; )Open 

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e___

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2016-08-09 13:34:53 (1 comments; 8 reshares; 40 +1s; )Open 

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :)Here&... more »

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :) Here's the post: http://goo.gl/BNEvDh___

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2016-08-02 20:41:20 (6 comments; 7 reshares; 40 +1s; )Open 

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general... more »

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general elections!

How can we call ourselves a democracy when almost a hundred million people stay out?

This really broke my heart. I don't know what we can do to get them to add their voice, but we need their voice however they want to vote.

Re Mr. Trump trumpeting himself as the representative of the Republican party, as only half of those few who participated in the primaries voted for others. Same goes for Ms. Clinton. And yet, they are our choices.

American "democracy" is way more complicated than you imagine, and a lot less representative than you imagine. If you are still unconvinced by the two colored boxed on the bottom-edges, spend a few minutes learning about how the primary process is run for both parties.

And, it all seems so deeply entrenched. No change seems possible.

Call-to-arms though, if you like to complain about your nation/government... vote. At least vote.___

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2016-07-19 11:38:59 (0 comments; 1 reshares; 27 +1s; )Open 

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't... more »

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't peanut butter.

If you are not a subscriber to the newsletter yet, you can sign up here: http://zqi.me/tmaisignup___

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2016-07-13 15:39:18 (2 comments; 1 reshares; 19 +1s; )Open 

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are... more »

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are reporting they have eight or ten drinks on average.

You can look at other races, White, Blank and Native American here: http://goo.gl/KARSQu

Are you above or below average?

PS: There is one bit of contextual information that would be of value that is not here: How many people said they drink, and how often.___

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2016-07-06 16:28:16 (6 comments; 2 reshares; 33 +1s; )Open 

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without... more »

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without any data, by simply setting aside 30 mins a week. Checkout the post for how to accomplish the seemingly impossible and delivering true user happiness: http://goo.gl/6VVzyp___

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2016-07-05 16:47:58 (2 comments; 7 reshares; 45 +1s; )Open 

Is Sushi healthy for you? How about Granola bars? What about the incredibly delicious Quinoa?

It would not surprise you that American citizens hold, often, very different views of food than qualified nutritionists. The bombardment of slick commercials by food companies has to have some ROI! :)

What is surprising though is where the big chunks of differences are (often contributing to big chunks to unhealthy bodies).

The number one culprit is Granola bars! They are not good. You always suspected there was nothing healthy about Frozen Yogurt, you are right! SlimFast? Slimnotsofast. American "cheese"? Same.

What is scary about the above list is that Americans believe these are good for you, or not bad, and they actually are bad!

Things we all agree are awful for us: Hamburgers, beef jerky, diet soda (yes, damn diet!), white bread (we eat Ancient... more »

Is Sushi healthy for you? How about Granola bars? What about the incredibly delicious Quinoa?

It would not surprise you that American citizens hold, often, very different views of food than qualified nutritionists. The bombardment of slick commercials by food companies has to have some ROI! :)

What is surprising though is where the big chunks of differences are (often contributing to big chunks to unhealthy bodies).

The number one culprit is Granola bars! They are not good. You always suspected there was nothing healthy about Frozen Yogurt, you are right! SlimFast? Slimnotsofast. American "cheese"? Same.

What is scary about the above list is that Americans believe these are good for you, or not bad, and they actually are bad!

Things we all agree are awful for us: Hamburgers, beef jerky, diet soda (yes, damn diet!), white bread (we eat Ancient Grain by Rudy's, really awesome, try it), and much to my sadness chocolate chip cookies.

Things you are not eating but you should... Quinoa (throw a bunch into the rice you cook, you won't even notice it is there!), tofu, sushi, hummus (yummy!) and in moderation shrimp.

Lovely graph below from the always resourceful New York Times: http://goo.gl/TNftuu

Net, net though. Even things that are not great for us to eat are ok in moderation. I'm typing this as I savor my morning granola and yogurt! :)___

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2016-06-23 16:40:08 (1 comments; 1 reshares; 20 +1s; )Open 

My dear friend +Thomas Baekdal  shared an interactive streamgraph from the NY times, http://goo.gl/MsxVoI, that I found to be immensely insightful. It is not new, from 2014, but it is amazing how relevant the insights are today.

The first graph is people who currently live in California, where did they come from.

The second one shows where people who were born in California end up.

The pictures are pretty remarkable. Loads of new ideas (people, ethnicity, origins) flowing it. Very few flowing out because of what the great state has to offer for the present and the future.

Compare this to a randomly chosen state like Iowa.

Fewer people are flowing into the state, and even if they do then it is basically the immediate vicinity.

The fourth image shows that a good chunk of people in Iowa move out, but that the overall percentage is roughly... more »

My dear friend +Thomas Baekdal  shared an interactive streamgraph from the NY times, http://goo.gl/MsxVoI, that I found to be immensely insightful. It is not new, from 2014, but it is amazing how relevant the insights are today.

The first graph is people who currently live in California, where did they come from.

The second one shows where people who were born in California end up.

The pictures are pretty remarkable. Loads of new ideas (people, ethnicity, origins) flowing it. Very few flowing out because of what the great state has to offer for the present and the future.

Compare this to a randomly chosen state like Iowa.

Fewer people are flowing into the state, and even if they do then it is basically the immediate vicinity.

The fourth image shows that a good chunk of people in Iowa move out, but that the overall percentage is roughly same.

This type of data raises lots of interesting questions.

For example:

+ Is California's success ($8 bil budget surplus under Gov. Brown!), due to it's openness culturally and acceptance of new people/ideas?

+ Are Iowa's politics over time more and more concentrated because of the result of the two graphs?

+ Could some of the BS in the air at the moment in our country around immigration (costs and benefits) be easily be cleared up with some data?

+ Should we consider some encouragement if you go through the deep south (see the data) and notice over time that people stay where they are born and there is little immigration (from within the US and outside the US)?

There are many others of course that you'll come up as well as you play with the data: http://goo.gl/MsxVoI

I welcome your questions as well as observations. Thanks!___

2016-06-18 21:46:51 (4 comments; 3 reshares; 25 +1s; )Open 

Want to Be Happier?
Science Says Do These 11 Things Every Single Day:

1. Smile More
2. Exercise for 7 Minutes
3. Sleep More
4. Spend More Time With Friends and Family
5. Go Outside More Often
6. Help Other People
7. Plan a Trip (Even If You Don't Ever Take It)
8. Meditate
9. Move Closer to Work
10. Practice Gratitude
11. And the Easiest Tip of All: Get Older

Trying to do 11 things a day might be a tad bit much, after all there is life to be lived. But, it is a great list to reflect on every day, and some of these are easy to "score". So, why not get to them if you have not yet today? :)

#dontworrybehappy #keystohappiness

List from: http://goo.gl/rFbBBS

Want to Be Happier?
Science Says Do These 11 Things Every Single Day:

1. Smile More
2. Exercise for 7 Minutes
3. Sleep More
4. Spend More Time With Friends and Family
5. Go Outside More Often
6. Help Other People
7. Plan a Trip (Even If You Don't Ever Take It)
8. Meditate
9. Move Closer to Work
10. Practice Gratitude
11. And the Easiest Tip of All: Get Older

Trying to do 11 things a day might be a tad bit much, after all there is life to be lived. But, it is a great list to reflect on every day, and some of these are easy to "score". So, why not get to them if you have not yet today? :)

#dontworrybehappy #keystohappiness

List from: http://goo.gl/rFbBBS___

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2016-06-10 15:43:07 (1 comments; 6 reshares; 33 +1s; )Open 

Why brands can't afford to ignore 'Uber's children'

I had the incredible pleasure of keynoting the Digital Innovation Summit organized by the incredible folks at Syzygy. The theme this year was Customer Experience driving innovation.

The folks at Campaign magazine did a short video with highlights of the key themes, you can watch it here (with thoughts from yours truly as well as my incredible peers):

https://www.youtube.com/watch?v=8pxZQdfSmek


Campaign also has a wonderful article to accompany the video with provocative thoughts you need to consider to re-think your digital strategy. You can read it here: http://goo.gl/63XmCi

#thinkdifferent #cxrocks #syzygy

Why brands can't afford to ignore 'Uber's children'

I had the incredible pleasure of keynoting the Digital Innovation Summit organized by the incredible folks at Syzygy. The theme this year was Customer Experience driving innovation.

The folks at Campaign magazine did a short video with highlights of the key themes, you can watch it here (with thoughts from yours truly as well as my incredible peers):

https://www.youtube.com/watch?v=8pxZQdfSmek


Campaign also has a wonderful article to accompany the video with provocative thoughts you need to consider to re-think your digital strategy. You can read it here: http://goo.gl/63XmCi

#thinkdifferent #cxrocks #syzygy___

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2016-06-07 19:32:22 (3 comments; 1 reshares; 28 +1s; )Open 

A trillion is 1,000,000,000,000, also know as 10 to the 12th power.

That is how many pictures humans are taking each year now. How absolutely insanely huge is that!

The graphic below, from the NY Times, http://goo.gl/YFu3kM, is not new. Still. I'm blown away by how big this is, even if every human on the planet had a smartphone.

I suspect there is no moment happening on Planet Earth that is not intentionally or unintentionally not being recorded. Think of the implications of that.

It is also exciting that the ability to store memories is so massively democratic now. Yes. There are a lot of selfies. But. There are also millions upon millions of people who would not have had a camera that do now and they can save memories.

#digitalrevolution #technology #implications

A trillion is 1,000,000,000,000, also know as 10 to the 12th power.

That is how many pictures humans are taking each year now. How absolutely insanely huge is that!

The graphic below, from the NY Times, http://goo.gl/YFu3kM, is not new. Still. I'm blown away by how big this is, even if every human on the planet had a smartphone.

I suspect there is no moment happening on Planet Earth that is not intentionally or unintentionally not being recorded. Think of the implications of that.

It is also exciting that the ability to store memories is so massively democratic now. Yes. There are a lot of selfies. But. There are also millions upon millions of people who would not have had a camera that do now and they can save memories.

#digitalrevolution #technology #implications___

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2016-05-31 16:06:55 (3 comments; 2 reshares; 51 +1s; )Open 

It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor: http://goo.gl/mg05gO

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog, http://goo.gl/mg05gO, and share your perspective?

Thank you for all the fish!

It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor: http://goo.gl/mg05gO

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog, http://goo.gl/mg05gO, and share your perspective?

Thank you for all the fish!___

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2016-05-26 16:28:58 (1 comments; 2 reshares; 27 +1s; )Open 

This week's Marketing-Analytics Intersect (http://zqi.me/tmaisignup) newsletters coincidentally focused on single metrics.

Monday's was focused on the most useless metric in Analytics. I am amazed that this is so bad and people still use it - and some even defend the use!

Last night's was focused on Bounce Rate, what it is good for, where the hype is too much, what how you could try to measure your "real bounce rate".

The Chinese have a saying, win on the first step of the race. I'm paraphrasing of course. I like the sentiment. Picking the right metric is the first step, and I hope what you learned this week was how to get that first step really right.

In case you did not get the newsletters, go http://zqi.me/tmaisignup

This week's Marketing-Analytics Intersect (http://zqi.me/tmaisignup) newsletters coincidentally focused on single metrics.

Monday's was focused on the most useless metric in Analytics. I am amazed that this is so bad and people still use it - and some even defend the use!

Last night's was focused on Bounce Rate, what it is good for, where the hype is too much, what how you could try to measure your "real bounce rate".

The Chinese have a saying, win on the first step of the race. I'm paraphrasing of course. I like the sentiment. Picking the right metric is the first step, and I hope what you learned this week was how to get that first step really right.

In case you did not get the newsletters, go http://zqi.me/tmaisignup___

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2016-05-17 16:08:06 (2 comments; 1 reshares; 28 +1s; )Open 

If you ask the government, or indeed even journalists, why is the experience at an airport so tortured for most of us, and getting worse (!), they will give you a million reasons. Many of these will be connected to their personal experiences or biases.

Yet, if you are willing to look at the data it is not such a complicated thing to figure out. See below....

That of course then results in this insanity: http://goo.gl/0gGJxA

Will the fix be this simple as well? I'm not counting on it.

Graph source: https://goo.gl/FkYPwY

If you ask the government, or indeed even journalists, why is the experience at an airport so tortured for most of us, and getting worse (!), they will give you a million reasons. Many of these will be connected to their personal experiences or biases.

Yet, if you are willing to look at the data it is not such a complicated thing to figure out. See below....

That of course then results in this insanity: http://goo.gl/0gGJxA

Will the fix be this simple as well? I'm not counting on it.

Graph source: https://goo.gl/FkYPwY___

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2016-05-13 16:25:41 (2 comments; 1 reshares; 27 +1s; )Open 

Design is so important. One facet of design I'm fascinated by (see what I did there? :-)) are fonts and choices of symbols. Think road signs.

I'd not realized that the world had coalesced around one sign for transgender bathrooms. See the first one below. It is a nice take on the standard male-female symbols. It also looks like an alien sign! :)

There are some other ones floating around. I'm not so sure of the "Whichever" sign. The half-skirt bit does not seem to be as communicative.

The third one is so interesting. The same idea as "Whichever", but with an air gap. This actually totally seems to work! Such a small thing make such a big difference.

The fourth one I call "Evolution", I'm not sure it works. Do you?

And of course I had to add one ha, ha so funny one. The fifth one is from South Park, I hope it... more »

Design is so important. One facet of design I'm fascinated by (see what I did there? :-)) are fonts and choices of symbols. Think road signs.

I'd not realized that the world had coalesced around one sign for transgender bathrooms. See the first one below. It is a nice take on the standard male-female symbols. It also looks like an alien sign! :)

There are some other ones floating around. I'm not so sure of the "Whichever" sign. The half-skirt bit does not seem to be as communicative.

The third one is so interesting. The same idea as "Whichever", but with an air gap. This actually totally seems to work! Such a small thing make such a big difference.

The fourth one I call "Evolution", I'm not sure it works. Do you?

And of course I had to add one ha, ha so funny one. The fifth one is from South Park, I hope it makes you smile.

#designmatters #lifelibertyandthepursuitofhappiness___

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2016-05-09 16:59:03 (6 comments; 2 reshares; 26 +1s; )Open 

When was the last time a company, big or small, decided engage with you and it was not about pimping you more things?

Especially, if you were already an existing, indeed loyal, customer of the company?

Think about how crazy that is.

Today's Marketing - Analytics Intersect is on the topic of Customer Lifetime Value/Love. It shares three examples of companies that buck the trend, and win because of it.

Check your inbox (or spam folder! #ouch). Or, if you are not already a subscriber: http://zqi.me/tmaisignup

Thanks.

When was the last time a company, big or small, decided engage with you and it was not about pimping you more things?

Especially, if you were already an existing, indeed loyal, customer of the company?

Think about how crazy that is.

Today's Marketing - Analytics Intersect is on the topic of Customer Lifetime Value/Love. It shares three examples of companies that buck the trend, and win because of it.

Check your inbox (or spam folder! #ouch). Or, if you are not already a subscriber: http://zqi.me/tmaisignup

Thanks.___

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2016-05-05 15:51:33 (1 comments; 10 reshares; 35 +1s; )Open 

This is exciting: Ad Block Tracking With Google Analytics: Code, Metrics, Reports: http://goo.gl/fv8sbT

I'm sure I say this about all my posts, but you are going to love this one. With just a tiny update to your Google Analytics code, you can understand how many people on your site user AdBlock, or any ad blocking techniques.

But, beyond that, you can also do very deep analysis of their behavior. You can understand if they stay longer or if they buy more products (or are super cheap!) or if they have a greater loyalty to you because your site experience is less sucky for them... and so on and so forth.

As you'll see from the reports and data I present for my own blog, there are a ton of surprises waiting for you.

Very little code work, a boat load of business insights away. Check my new post: http://goo.gl/fv8sbT

And, do share your feedback... more »

This is exciting: Ad Block Tracking With Google Analytics: Code, Metrics, Reports: http://goo.gl/fv8sbT

I'm sure I say this about all my posts, but you are going to love this one. With just a tiny update to your Google Analytics code, you can understand how many people on your site user AdBlock, or any ad blocking techniques.

But, beyond that, you can also do very deep analysis of their behavior. You can understand if they stay longer or if they buy more products (or are super cheap!) or if they have a greater loyalty to you because your site experience is less sucky for them... and so on and so forth.

As you'll see from the reports and data I present for my own blog, there are a ton of surprises waiting for you.

Very little code work, a boat load of business insights away. Check my new post: http://goo.gl/fv8sbT

And, do share your feedback via comments on the blog!___

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2016-05-01 20:43:54 (2 comments; 5 reshares; 46 +1s; )Open 

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi___

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2016-04-27 19:47:24 (1 comments; 2 reshares; 32 +1s; )Open 

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz___

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2016-04-21 20:20:52 (1 comments; 8 reshares; 42 +1s; )Open 

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule___

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2016-04-18 18:48:01 (4 comments; 1 reshares; 31 +1s; )Open 

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!___

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2016-04-14 17:07:42 (2 comments; 1 reshares; 17 +1s; )Open 

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst... more »

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst budget messes in the US at the moment?

The unbeatable star of the show is Alabama. Taxes actually go down for the middle class, rich and then super rich. Alabama has one of the highest rates of poverty in the US (it is ranked #4 in highest poverty rate).

: (

It is amazing that it's population allows this to happen (and RABIDLY votes for the politicians who deliver this poverty).

Bloomberg's analysis is interactive, you can play with single and married rates, you can look at more drill downs. Have fun with it here:

http://www.bloomberg.com/graphics/2016-state-taxes/___

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2016-04-11 16:02:56 (4 comments; 1 reshares; 21 +1s; )Open 

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.___

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2016-04-05 19:34:23 (2 comments; 3 reshares; 26 +1s; )Open 

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld___

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A special service of CircleCount.com is the following button.

The button shows the number of followers you have directly on a small button. You can add this button to your website, like the +1-Button of Google or the Like-Button of Facebook.






You can add this button directly in your website. For more information about the CircleCount Buttons and the description how to add them to another page click here.

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