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Avinash Kaushik

Avinash Kaushik Verified in Google 

Author, Digital Marketing Evangelist

Occupation: Author, Digital Marketing Evangelist. (Google Inc.)

Followers: 291,138

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Top posts in the last 50 posts

Most comments: 28

posted image

2016-03-18 16:05:25 (28 comments; 2 reshares; 63 +1s; )Open 

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)

Most reshares: 58

posted image

2016-02-10 13:21:55 (4 comments; 58 reshares; 66 +1s; )Open 

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2Kmore »

Most plusones: 66

posted image

2016-02-10 13:21:55 (4 comments; 58 reshares; 66 +1s; )Open 

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2Kmore »

Latest 50 posts

posted image

2016-08-23 16:22:48 (1 comments; 1 reshares; 14 +1s; )Open 

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from:... more »

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from: http://metrocosm.com/population-density-maps/ There are many others there (check out Italy for example).

#dataviz___

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2016-08-12 17:50:59 (1 comments; 4 reshares; 15 +1s; )Open 

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e___

posted image

2016-08-09 13:34:53 (5 comments; 7 reshares; 35 +1s; )Open 

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :)Here&... more »

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :) Here's the post: http://goo.gl/BNEvDh___

posted image

2016-08-02 20:41:20 (6 comments; 7 reshares; 36 +1s; )Open 

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general... more »

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general elections!

How can we call ourselves a democracy when almost a hundred million people stay out?

This really broke my heart. I don't know what we can do to get them to add their voice, but we need their voice however they want to vote.

Re Mr. Trump trumpeting himself as the representative of the Republican party, as only half of those few who participated in the primaries voted for others. Same goes for Ms. Clinton. And yet, they are our choices.

American "democracy" is way more complicated than you imagine, and a lot less representative than you imagine. If you are still unconvinced by the two colored boxed on the bottom-edges, spend a few minutes learning about how the primary process is run for both parties.

And, it all seems so deeply entrenched. No change seems possible.

Call-to-arms though, if you like to complain about your nation/government... vote. At least vote.___

posted image

2016-07-19 11:38:59 (0 comments; 1 reshares; 27 +1s; )Open 

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't... more »

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't peanut butter.

If you are not a subscriber to the newsletter yet, you can sign up here: http://zqi.me/tmaisignup___

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2016-07-13 15:39:18 (2 comments; 1 reshares; 18 +1s; )Open 

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are... more »

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are reporting they have eight or ten drinks on average.

You can look at other races, White, Blank and Native American here: http://goo.gl/KARSQu

Are you above or below average?

PS: There is one bit of contextual information that would be of value that is not here: How many people said they drink, and how often.___

posted image

2016-07-06 16:28:16 (6 comments; 2 reshares; 32 +1s; )Open 

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without... more »

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without any data, by simply setting aside 30 mins a week. Checkout the post for how to accomplish the seemingly impossible and delivering true user happiness: http://goo.gl/6VVzyp___

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2016-07-05 16:47:58 (1 comments; 7 reshares; 42 +1s; )Open 

Is Sushi healthy for you? How about Granola bars? What about the incredibly delicious Quinoa?

It would not surprise you that American citizens hold, often, very different views of food than qualified nutritionists. The bombardment of slick commercials by food companies has to have some ROI! :)

What is surprising though is where the big chunks of differences are (often contributing to big chunks to unhealthy bodies).

The number one culprit is Granola bars! They are not good. You always suspected there was nothing healthy about Frozen Yogurt, you are right! SlimFast? Slimnotsofast. American "cheese"? Same.

What is scary about the above list is that Americans believe these are good for you, or not bad, and they actually are bad!

Things we all agree are awful for us: Hamburgers, beef jerky, diet soda (yes, damn diet!), white bread (we eat Ancient... more »

Is Sushi healthy for you? How about Granola bars? What about the incredibly delicious Quinoa?

It would not surprise you that American citizens hold, often, very different views of food than qualified nutritionists. The bombardment of slick commercials by food companies has to have some ROI! :)

What is surprising though is where the big chunks of differences are (often contributing to big chunks to unhealthy bodies).

The number one culprit is Granola bars! They are not good. You always suspected there was nothing healthy about Frozen Yogurt, you are right! SlimFast? Slimnotsofast. American "cheese"? Same.

What is scary about the above list is that Americans believe these are good for you, or not bad, and they actually are bad!

Things we all agree are awful for us: Hamburgers, beef jerky, diet soda (yes, damn diet!), white bread (we eat Ancient Grain by Rudy's, really awesome, try it), and much to my sadness chocolate chip cookies.

Things you are not eating but you should... Quinoa (throw a bunch into the rice you cook, you won't even notice it is there!), tofu, sushi, hummus (yummy!) and in moderation shrimp.

Lovely graph below from the always resourceful New York Times: http://goo.gl/TNftuu

Net, net though. Even things that are not great for us to eat are ok in moderation. I'm typing this as I savor my morning granola and yogurt! :)___

posted image

2016-06-23 16:40:08 (1 comments; 1 reshares; 19 +1s; )Open 

My dear friend +Thomas Baekdal  shared an interactive streamgraph from the NY times, http://goo.gl/MsxVoI, that I found to be immensely insightful. It is not new, from 2014, but it is amazing how relevant the insights are today.

The first graph is people who currently live in California, where did they come from.

The second one shows where people who were born in California end up.

The pictures are pretty remarkable. Loads of new ideas (people, ethnicity, origins) flowing it. Very few flowing out because of what the great state has to offer for the present and the future.

Compare this to a randomly chosen state like Iowa.

Fewer people are flowing into the state, and even if they do then it is basically the immediate vicinity.

The fourth image shows that a good chunk of people in Iowa move out, but that the overall percentage is roughly... more »

My dear friend +Thomas Baekdal  shared an interactive streamgraph from the NY times, http://goo.gl/MsxVoI, that I found to be immensely insightful. It is not new, from 2014, but it is amazing how relevant the insights are today.

The first graph is people who currently live in California, where did they come from.

The second one shows where people who were born in California end up.

The pictures are pretty remarkable. Loads of new ideas (people, ethnicity, origins) flowing it. Very few flowing out because of what the great state has to offer for the present and the future.

Compare this to a randomly chosen state like Iowa.

Fewer people are flowing into the state, and even if they do then it is basically the immediate vicinity.

The fourth image shows that a good chunk of people in Iowa move out, but that the overall percentage is roughly same.

This type of data raises lots of interesting questions.

For example:

+ Is California's success ($8 bil budget surplus under Gov. Brown!), due to it's openness culturally and acceptance of new people/ideas?

+ Are Iowa's politics over time more and more concentrated because of the result of the two graphs?

+ Could some of the BS in the air at the moment in our country around immigration (costs and benefits) be easily be cleared up with some data?

+ Should we consider some encouragement if you go through the deep south (see the data) and notice over time that people stay where they are born and there is little immigration (from within the US and outside the US)?

There are many others of course that you'll come up as well as you play with the data: http://goo.gl/MsxVoI

I welcome your questions as well as observations. Thanks!___

2016-06-18 21:46:51 (4 comments; 4 reshares; 24 +1s; )Open 

Want to Be Happier?
Science Says Do These 11 Things Every Single Day:

1. Smile More
2. Exercise for 7 Minutes
3. Sleep More
4. Spend More Time With Friends and Family
5. Go Outside More Often
6. Help Other People
7. Plan a Trip (Even If You Don't Ever Take It)
8. Meditate
9. Move Closer to Work
10. Practice Gratitude
11. And the Easiest Tip of All: Get Older

Trying to do 11 things a day might be a tad bit much, after all there is life to be lived. But, it is a great list to reflect on every day, and some of these are easy to "score". So, why not get to them if you have not yet today? :)

#dontworrybehappy #keystohappiness

List from: http://goo.gl/rFbBBS

Want to Be Happier?
Science Says Do These 11 Things Every Single Day:

1. Smile More
2. Exercise for 7 Minutes
3. Sleep More
4. Spend More Time With Friends and Family
5. Go Outside More Often
6. Help Other People
7. Plan a Trip (Even If You Don't Ever Take It)
8. Meditate
9. Move Closer to Work
10. Practice Gratitude
11. And the Easiest Tip of All: Get Older

Trying to do 11 things a day might be a tad bit much, after all there is life to be lived. But, it is a great list to reflect on every day, and some of these are easy to "score". So, why not get to them if you have not yet today? :)

#dontworrybehappy #keystohappiness

List from: http://goo.gl/rFbBBS___

posted image

2016-06-10 15:43:07 (1 comments; 6 reshares; 30 +1s; )Open 

Why brands can't afford to ignore 'Uber's children'

I had the incredible pleasure of keynoting the Digital Innovation Summit organized by the incredible folks at Syzygy. The theme this year was Customer Experience driving innovation.

The folks at Campaign magazine did a short video with highlights of the key themes, you can watch it here (with thoughts from yours truly as well as my incredible peers):

https://www.youtube.com/watch?v=8pxZQdfSmek


Campaign also has a wonderful article to accompany the video with provocative thoughts you need to consider to re-think your digital strategy. You can read it here: http://goo.gl/63XmCi

#thinkdifferent #cxrocks #syzygy

Why brands can't afford to ignore 'Uber's children'

I had the incredible pleasure of keynoting the Digital Innovation Summit organized by the incredible folks at Syzygy. The theme this year was Customer Experience driving innovation.

The folks at Campaign magazine did a short video with highlights of the key themes, you can watch it here (with thoughts from yours truly as well as my incredible peers):

https://www.youtube.com/watch?v=8pxZQdfSmek


Campaign also has a wonderful article to accompany the video with provocative thoughts you need to consider to re-think your digital strategy. You can read it here: http://goo.gl/63XmCi

#thinkdifferent #cxrocks #syzygy___

posted image

2016-06-07 19:32:22 (2 comments; 1 reshares; 27 +1s; )Open 

A trillion is 1,000,000,000,000, also know as 10 to the 12th power.

That is how many pictures humans are taking each year now. How absolutely insanely huge is that!

The graphic below, from the NY Times, http://goo.gl/YFu3kM, is not new. Still. I'm blown away by how big this is, even if every human on the planet had a smartphone.

I suspect there is no moment happening on Planet Earth that is not intentionally or unintentionally not being recorded. Think of the implications of that.

It is also exciting that the ability to store memories is so massively democratic now. Yes. There are a lot of selfies. But. There are also millions upon millions of people who would not have had a camera that do now and they can save memories.

#digitalrevolution #technology #implications

A trillion is 1,000,000,000,000, also know as 10 to the 12th power.

That is how many pictures humans are taking each year now. How absolutely insanely huge is that!

The graphic below, from the NY Times, http://goo.gl/YFu3kM, is not new. Still. I'm blown away by how big this is, even if every human on the planet had a smartphone.

I suspect there is no moment happening on Planet Earth that is not intentionally or unintentionally not being recorded. Think of the implications of that.

It is also exciting that the ability to store memories is so massively democratic now. Yes. There are a lot of selfies. But. There are also millions upon millions of people who would not have had a camera that do now and they can save memories.

#digitalrevolution #technology #implications___

posted image

2016-05-31 16:06:55 (3 comments; 2 reshares; 49 +1s; )Open 

It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor: http://goo.gl/mg05gO

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog, http://goo.gl/mg05gO, and share your perspective?

Thank you for all the fish!

It is an incredibly happy day, my beloved blog Occam's Razor is ten years old!

In dogital years, it seems to be an unbelievable amount of time to try and stay relevant and valuable. I've written a post with four stories: The story in numbers, the story of my decade, the story of three early choices and the story of benefits to me.

Four Stories: A Decade of Writing Occam's Razor: http://goo.gl/mg05gO

I've also requested readers to post a comment on the blog with their perspective. Where are they based, what have they found to be of value and why they think the blog's lasted so long.

Will you please head over to the blog, http://goo.gl/mg05gO, and share your perspective?

Thank you for all the fish!___

posted image

2016-05-26 16:28:58 (1 comments; 2 reshares; 25 +1s; )Open 

This week's Marketing-Analytics Intersect (http://zqi.me/tmaisignup) newsletters coincidentally focused on single metrics.

Monday's was focused on the most useless metric in Analytics. I am amazed that this is so bad and people still use it - and some even defend the use!

Last night's was focused on Bounce Rate, what it is good for, where the hype is too much, what how you could try to measure your "real bounce rate".

The Chinese have a saying, win on the first step of the race. I'm paraphrasing of course. I like the sentiment. Picking the right metric is the first step, and I hope what you learned this week was how to get that first step really right.

In case you did not get the newsletters, go http://zqi.me/tmaisignup

This week's Marketing-Analytics Intersect (http://zqi.me/tmaisignup) newsletters coincidentally focused on single metrics.

Monday's was focused on the most useless metric in Analytics. I am amazed that this is so bad and people still use it - and some even defend the use!

Last night's was focused on Bounce Rate, what it is good for, where the hype is too much, what how you could try to measure your "real bounce rate".

The Chinese have a saying, win on the first step of the race. I'm paraphrasing of course. I like the sentiment. Picking the right metric is the first step, and I hope what you learned this week was how to get that first step really right.

In case you did not get the newsletters, go http://zqi.me/tmaisignup___

posted image

2016-05-17 16:08:06 (2 comments; 1 reshares; 26 +1s; )Open 

If you ask the government, or indeed even journalists, why is the experience at an airport so tortured for most of us, and getting worse (!), they will give you a million reasons. Many of these will be connected to their personal experiences or biases.

Yet, if you are willing to look at the data it is not such a complicated thing to figure out. See below....

That of course then results in this insanity: http://goo.gl/0gGJxA

Will the fix be this simple as well? I'm not counting on it.

Graph source: https://goo.gl/FkYPwY

If you ask the government, or indeed even journalists, why is the experience at an airport so tortured for most of us, and getting worse (!), they will give you a million reasons. Many of these will be connected to their personal experiences or biases.

Yet, if you are willing to look at the data it is not such a complicated thing to figure out. See below....

That of course then results in this insanity: http://goo.gl/0gGJxA

Will the fix be this simple as well? I'm not counting on it.

Graph source: https://goo.gl/FkYPwY___

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2016-05-13 16:25:41 (2 comments; 1 reshares; 24 +1s; )Open 

Design is so important. One facet of design I'm fascinated by (see what I did there? :-)) are fonts and choices of symbols. Think road signs.

I'd not realized that the world had coalesced around one sign for transgender bathrooms. See the first one below. It is a nice take on the standard male-female symbols. It also looks like an alien sign! :)

There are some other ones floating around. I'm not so sure of the "Whichever" sign. The half-skirt bit does not seem to be as communicative.

The third one is so interesting. The same idea as "Whichever", but with an air gap. This actually totally seems to work! Such a small thing make such a big difference.

The fourth one I call "Evolution", I'm not sure it works. Do you?

And of course I had to add one ha, ha so funny one. The fifth one is from South Park, I hope it... more »

Design is so important. One facet of design I'm fascinated by (see what I did there? :-)) are fonts and choices of symbols. Think road signs.

I'd not realized that the world had coalesced around one sign for transgender bathrooms. See the first one below. It is a nice take on the standard male-female symbols. It also looks like an alien sign! :)

There are some other ones floating around. I'm not so sure of the "Whichever" sign. The half-skirt bit does not seem to be as communicative.

The third one is so interesting. The same idea as "Whichever", but with an air gap. This actually totally seems to work! Such a small thing make such a big difference.

The fourth one I call "Evolution", I'm not sure it works. Do you?

And of course I had to add one ha, ha so funny one. The fifth one is from South Park, I hope it makes you smile.

#designmatters #lifelibertyandthepursuitofhappiness___

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2016-05-09 16:59:03 (6 comments; 3 reshares; 24 +1s; )Open 

When was the last time a company, big or small, decided engage with you and it was not about pimping you more things?

Especially, if you were already an existing, indeed loyal, customer of the company?

Think about how crazy that is.

Today's Marketing - Analytics Intersect is on the topic of Customer Lifetime Value/Love. It shares three examples of companies that buck the trend, and win because of it.

Check your inbox (or spam folder! #ouch). Or, if you are not already a subscriber: http://zqi.me/tmaisignup

Thanks.

When was the last time a company, big or small, decided engage with you and it was not about pimping you more things?

Especially, if you were already an existing, indeed loyal, customer of the company?

Think about how crazy that is.

Today's Marketing - Analytics Intersect is on the topic of Customer Lifetime Value/Love. It shares three examples of companies that buck the trend, and win because of it.

Check your inbox (or spam folder! #ouch). Or, if you are not already a subscriber: http://zqi.me/tmaisignup

Thanks.___

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2016-05-05 15:51:33 (1 comments; 10 reshares; 33 +1s; )Open 

This is exciting: Ad Block Tracking With Google Analytics: Code, Metrics, Reports: http://goo.gl/fv8sbT

I'm sure I say this about all my posts, but you are going to love this one. With just a tiny update to your Google Analytics code, you can understand how many people on your site user AdBlock, or any ad blocking techniques.

But, beyond that, you can also do very deep analysis of their behavior. You can understand if they stay longer or if they buy more products (or are super cheap!) or if they have a greater loyalty to you because your site experience is less sucky for them... and so on and so forth.

As you'll see from the reports and data I present for my own blog, there are a ton of surprises waiting for you.

Very little code work, a boat load of business insights away. Check my new post: http://goo.gl/fv8sbT

And, do share your feedback... more »

This is exciting: Ad Block Tracking With Google Analytics: Code, Metrics, Reports: http://goo.gl/fv8sbT

I'm sure I say this about all my posts, but you are going to love this one. With just a tiny update to your Google Analytics code, you can understand how many people on your site user AdBlock, or any ad blocking techniques.

But, beyond that, you can also do very deep analysis of their behavior. You can understand if they stay longer or if they buy more products (or are super cheap!) or if they have a greater loyalty to you because your site experience is less sucky for them... and so on and so forth.

As you'll see from the reports and data I present for my own blog, there are a ton of surprises waiting for you.

Very little code work, a boat load of business insights away. Check my new post: http://goo.gl/fv8sbT

And, do share your feedback via comments on the blog!___

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2016-05-01 20:43:54 (1 comments; 5 reshares; 45 +1s; )Open 

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi___

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2016-04-27 19:47:24 (1 comments; 2 reshares; 31 +1s; )Open 

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz___

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2016-04-21 20:20:52 (1 comments; 8 reshares; 41 +1s; )Open 

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule___

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2016-04-18 18:48:01 (4 comments; 1 reshares; 30 +1s; )Open 

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!___

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2016-04-14 17:07:42 (2 comments; 1 reshares; 16 +1s; )Open 

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst... more »

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst budget messes in the US at the moment?

The unbeatable star of the show is Alabama. Taxes actually go down for the middle class, rich and then super rich. Alabama has one of the highest rates of poverty in the US (it is ranked #4 in highest poverty rate).

: (

It is amazing that it's population allows this to happen (and RABIDLY votes for the politicians who deliver this poverty).

Bloomberg's analysis is interactive, you can play with single and married rates, you can look at more drill downs. Have fun with it here:

http://www.bloomberg.com/graphics/2016-state-taxes/___

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2016-04-11 16:02:56 (4 comments; 1 reshares; 20 +1s; )Open 

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.___

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2016-04-05 19:34:23 (2 comments; 3 reshares; 26 +1s; )Open 

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld___

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2016-04-04 18:56:07 (2 comments; 4 reshares; 22 +1s; )Open 

I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY___

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2016-03-29 00:54:12 (5 comments; 4 reshares; 21 +1s; )Open 

What business are you in as an Analyst, or anyone who deals with numbers? What's your value to the company, your salary and how quickly can you be replaced?

My latest newsletter, The Marketing-Analytics Intersect, shares definitions of each of these categories and answers those three questions for you. It is a great way for you to figure out if you want to be in the data, information, knowledge, insight or wisdom business.

You can sign up for the newsletter here: http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter

I'll resend the above mentioned one, TMAI #12, in 24 hours to new subscribers. Your understanding of your net worth will take a new dimension.

What business are you in as an Analyst, or anyone who deals with numbers? What's your value to the company, your salary and how quickly can you be replaced?

My latest newsletter, The Marketing-Analytics Intersect, shares definitions of each of these categories and answers those three questions for you. It is a great way for you to figure out if you want to be in the data, information, knowledge, insight or wisdom business.

You can sign up for the newsletter here: http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter

I'll resend the above mentioned one, TMAI #12, in 24 hours to new subscribers. Your understanding of your net worth will take a new dimension.___

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2016-03-22 00:21:48 (10 comments; 8 reshares; 31 +1s; )Open 

Here's something fascinating.... 25 Companies More Powerful Than Many Countries!

Top five: Walmart, ExxonMobile, Shell, Apple, Glencore.

I bet you'd never heard of Glencore. Think about that. They are more powerful than many countries!

The article, https://goo.gl/tgH2pt , calls them "metanationals", companies that are effectively stateless.

There are the obvious implications you'll think about related to taxes, national pride etc. What is even more fascinating is to think about what it now means to be a "global superpower" - a title we often use in the context of a state.

As technology makes us citizens increasingly "stateless", as choices increase in where we stay and how we live, we can be effectively stateless, what does it mean to have corporations be stateless as well.

Is this the thing that... more »

Here's something fascinating.... 25 Companies More Powerful Than Many Countries!

Top five: Walmart, ExxonMobile, Shell, Apple, Glencore.

I bet you'd never heard of Glencore. Think about that. They are more powerful than many countries!

The article, https://goo.gl/tgH2pt , calls them "metanationals", companies that are effectively stateless.

There are the obvious implications you'll think about related to taxes, national pride etc. What is even more fascinating is to think about what it now means to be a "global superpower" - a title we often use in the context of a state.

As technology makes us citizens increasingly "stateless", as choices increase in where we stay and how we live, we can be effectively stateless, what does it mean to have corporations be stateless as well.

Is this the thing that will cause us to be the United States of Planet Earth?

Fascinating!___

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2016-03-18 16:05:25 (28 comments; 2 reshares; 63 +1s; )Open 

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)___

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2016-03-14 19:34:52 (4 comments; 2 reshares; 21 +1s; )Open 

Food for thought from my "tweet of the day"! : )

And, surely you don't want a strategy that sucks. Here's my post: http://goo.gl/nlE0Zn

#suckless #rockmore #digitalmarketing #relationships 

Food for thought from my "tweet of the day"! : )

And, surely you don't want a strategy that sucks. Here's my post: http://goo.gl/nlE0Zn

#suckless #rockmore #digitalmarketing #relationships ___

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2016-03-12 22:56:47 (10 comments; 4 reshares; 43 +1s; )Open 

How are the cartoonists of the world reacting to The Trump Show in America?

Here are some examples from the cartoons that Politico had pulled together.

While each is really insightful (#5 is heartbreakingly), I think #4, Trumpenstein, is my favorite as I think it represents a reality that most people, including the party, have refused to accept.

Which one is your fav?

#america #america

How are the cartoonists of the world reacting to The Trump Show in America?

Here are some examples from the cartoons that Politico had pulled together.

While each is really insightful (#5 is heartbreakingly), I think #4, Trumpenstein, is my favorite as I think it represents a reality that most people, including the party, have refused to accept.

Which one is your fav?

#america #america___

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2016-03-12 04:10:02 (3 comments; 4 reshares; 49 +1s; )Open 

Our family usually gathers around the TV to watch baseball games (else TV is off!). But today, we are all gathered around the TV to watch the great Lee Sedol play Alphago.

It is such an historic day. AI might possibly conquer a frontier that was thought not to be possible for at least another decade.

The spectacular thing about Alphago is that it has mastered something close to human intuition. It has huge implications on our future (hence I want my kids to see this moment live!).

Two links for you.

Please join us and watch Match 3 live here: https://www.youtube.com/watch?v=qUAmTYHEyM8

Here's an insightful article about the now famous Move 37 by Alphago: http://goo.gl/hj5ufs

#goalphago #deepmind #Google #go

Our family usually gathers around the TV to watch baseball games (else TV is off!). But today, we are all gathered around the TV to watch the great Lee Sedol play Alphago.

It is such an historic day. AI might possibly conquer a frontier that was thought not to be possible for at least another decade.

The spectacular thing about Alphago is that it has mastered something close to human intuition. It has huge implications on our future (hence I want my kids to see this moment live!).

Two links for you.

Please join us and watch Match 3 live here: https://www.youtube.com/watch?v=qUAmTYHEyM8

Here's an insightful article about the now famous Move 37 by Alphago: http://goo.gl/hj5ufs

#goalphago #deepmind #Google #go___

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2016-03-07 15:05:38 (3 comments; 9 reshares; 30 +1s; )Open 

My latest post covers a topic we all have to deal with more urgently as Marketers: Should we continue to only rely on rented platforms for our audiences?

Given the fact that these platforms have over a billion users, like Facebook, like YouTube, the default answer might be yes. The reality is more nuanced.

Check out the post, http://goo.gl/Bi4fPw , to see what my new strategy is and what you need to re-think for your own existence to ensure you are not caught with your pants down.

Oh, and it is not about the size of audiences. It is the depth of engagement, the consistence and predictability.

Here's the post: The Marketing < > Analytics Intersect: http://goo.gl/Bi4fPw

My latest post covers a topic we all have to deal with more urgently as Marketers: Should we continue to only rely on rented platforms for our audiences?

Given the fact that these platforms have over a billion users, like Facebook, like YouTube, the default answer might be yes. The reality is more nuanced.

Check out the post, http://goo.gl/Bi4fPw , to see what my new strategy is and what you need to re-think for your own existence to ensure you are not caught with your pants down.

Oh, and it is not about the size of audiences. It is the depth of engagement, the consistence and predictability.

Here's the post: The Marketing < > Analytics Intersect: http://goo.gl/Bi4fPw___

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2016-03-04 18:28:45 (3 comments; 4 reshares; 18 +1s; )Open 

Worst offending countries: NYC Parking Tickets!

Egypt seems to be the winner, owing two million of the 16 mil owed overall. The best insights of course come from drilling down. Just one license plate, 001THD racked up $110 k in fines (now at $223k with penalties). In case you were wondering, that's 1,985 tickets by a single car. #omg 126 of those were for blocking hydrants.

Other top "winners", in order starting with #2, are Nigeria, Indonesia, Brazil, Morocco and Pakistan.

The only non-western countries in the top 20 are Bulgaria at #10 and France at #19.

Is this reflective of how serious traffic laws are, and are enforced, in their state of origin?

I understand the need for diplomatic immunity (we in America benefit from it). But, why not just make countries pay for these types of things - leave the diplomats our of it. If we hold... more »

Worst offending countries: NYC Parking Tickets!

Egypt seems to be the winner, owing two million of the 16 mil owed overall. The best insights of course come from drilling down. Just one license plate, 001THD racked up $110 k in fines (now at $223k with penalties). In case you were wondering, that's 1,985 tickets by a single car. #omg 126 of those were for blocking hydrants.

Other top "winners", in order starting with #2, are Nigeria, Indonesia, Brazil, Morocco and Pakistan.

The only non-western countries in the top 20 are Bulgaria at #10 and France at #19.

Is this reflective of how serious traffic laws are, and are enforced, in their state of origin?

I understand the need for diplomatic immunity (we in America benefit from it). But, why not just make countries pay for these types of things - leave the diplomats our of it. If we hold countries accountable, they in turn will hold their people accountable.

There was one change made by Mayor Bloomberg that has resulted in a massive reduction of tickets to diplomats, check it out, and other drill down graphs and tables, here: http://goo.gl/vPrpki___

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2016-03-01 17:34:52 (2 comments; 2 reshares; 31 +1s; )Open 

When a peer walked over to share that Yahoo! had purchased Tumblr, my reply to them was: "Tumblr is toast."

I did not say that with any glee, but simply a conclusion arrived at based on the history of companies Yahoo! has acquired. Here are all 114, how many do you recognize? https://goo.gl/EvtG0Q

The first one I recall was Broadcast.com, that gave the world Mark Cuban, ($5.7 bil), then Geocities ($3.6 bil), Hotjobs.com ($436 mil) and Overture (1.6 bil). In between, all the way back then, there were ones I'd never heard of eGroups ($432 mil), Kimo, Oddpost, Musicmatch, Upcoming and on and on and on. And, these are in the first 50.

It is too early to say if Instagram (or Oculus or other Facebook acquisitions) will pay off over the long run. But there is little debating that Facebook is a better home for acquired companies. Here's the list:... more »

When a peer walked over to share that Yahoo! had purchased Tumblr, my reply to them was: "Tumblr is toast."

I did not say that with any glee, but simply a conclusion arrived at based on the history of companies Yahoo! has acquired. Here are all 114, how many do you recognize? https://goo.gl/EvtG0Q

The first one I recall was Broadcast.com, that gave the world Mark Cuban, ($5.7 bil), then Geocities ($3.6 bil), Hotjobs.com ($436 mil) and Overture (1.6 bil). In between, all the way back then, there were ones I'd never heard of eGroups ($432 mil), Kimo, Oddpost, Musicmatch, Upcoming and on and on and on. And, these are in the first 50.

It is too early to say if Instagram (or Oculus or other Facebook acquisitions) will pay off over the long run. But there is little debating that Facebook is a better home for acquired companies. Here's the list: https://goo.gl/QHF2p6

Instagram had 30 mil users on acquisition, it is 400 mil now (already way bigger than Twitter).

It is not just who you buy (people and/or technology), it is who you are and what home you create as the acquirer.
- - -
PS: I have a new newsletter with short stories from the intersection of marketing and data, you can sign up here: http://zqi.me/akintersect___

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2016-02-29 18:59:25 (1 comments; 4 reshares; 31 +1s; )Open 

In an incredible bit of serendipity, the below cartoon from Tom Fishburne was published today AND it turns out that Mitch Joel and I'd recorded a podcast, http://goo.gl/805r75, on Friday about vanity metrics!

You might think that the below cartoon is funny (it is), but I'm confident that you also died a little inside because you have seen this reality way too many times.

Mitch and I spent a chunk of our time on a specific case, Gatorade, using vanity metrics to justify and pimpify their recent "success" with a Super Bowl/Snapchat marketing initiative. It is chock-full of lessons.

We also discussed three other big topics (pace of evolutionary change, ladders of awesomeness, owning vs. building audience).

My heart is always filled with joy, and my head with new ideas, every time I have the opportunity to do Six Pixels of Separation with Mitch. I... more »

In an incredible bit of serendipity, the below cartoon from Tom Fishburne was published today AND it turns out that Mitch Joel and I'd recorded a podcast, http://goo.gl/805r75, on Friday about vanity metrics!

You might think that the below cartoon is funny (it is), but I'm confident that you also died a little inside because you have seen this reality way too many times.

Mitch and I spent a chunk of our time on a specific case, Gatorade, using vanity metrics to justify and pimpify their recent "success" with a Super Bowl/Snapchat marketing initiative. It is chock-full of lessons.

We also discussed three other big topics (pace of evolutionary change, ladders of awesomeness, owning vs. building audience).

My heart is always filled with joy, and my head with new ideas, every time I have the opportunity to do Six Pixels of Separation with Mitch. I think you'll hear that in our voices, you'll feel it in the passion. The podcast is here: http://goo.gl/805r75

You can play it or download it, http://goo.gl/805r75 . Tom's cartoon is here: https://goo.gl/3mz1X2___

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2016-02-26 17:52:26 (6 comments; 3 reshares; 28 +1s; )Open 

Truthiness and lies in the US Presidential Election.

We will all learn the most if we keep politics out of this. Digest this purely as a lesson in data visualization.

Someone shared the graphs you see at the very top below with me. We all want to know who is lying more! But, I felt using a line graph was a sub-optimal choice as the data represented is not really a trend.

The graph would look a lot better as a bar chart, the problem is there are too many points of data. We'll end up with something unreadable quickly.

I thought a table will do just fine, combined with conditional formatting. Still, there were two ways to do this (a challenge we all deal with on a day to day basis).

The first table visualizes who is the "winner" of each category. For example, Mr. Trump is the "winner" of Pants on Fire (big surprise! :)). I was... more »

Truthiness and lies in the US Presidential Election.

We will all learn the most if we keep politics out of this. Digest this purely as a lesson in data visualization.

Someone shared the graphs you see at the very top below with me. We all want to know who is lying more! But, I felt using a line graph was a sub-optimal choice as the data represented is not really a trend.

The graph would look a lot better as a bar chart, the problem is there are too many points of data. We'll end up with something unreadable quickly.

I thought a table will do just fine, combined with conditional formatting. Still, there were two ways to do this (a challenge we all deal with on a day to day basis).

The first table visualizes who is the "winner" of each category. For example, Mr. Trump is the "winner" of Pants on Fire (big surprise! :)). I was surprised Ms. Clinton is the winner of the True category (I would have expected Mr. Sanders).

Another lens to bring to this is to look at how each candidate is doing. I experimented with various kinds of conditional formatting. I ended up with the third one you see. I worry that the green implies good, but in this case it simply implies where the candidate is most at. The table is not implying the Mr. Trump and Mr. Cruz are doing great, it is simply saying Mr. Trump and Mr. Cruz tend to be in the False section in a majority of their statements (Mr. Trump "beating" Mr. Cruz in that category by nine points).

The best insight will come from both the tables, sadly that is hard for most people to do (they want simple answers to complex things). Hence, I'm not totally delighted with both but I would humbly suggest that either is better than the original.

What do you think?

Raw data source: http://www.politifact.com/personalities/hillary-clinton , http://www.politifact.com/personalities/bernie-s , http://www.politifact.com/personalities/donald-trump , http://www.politifact.com/personalities/marco-rubio , http://www.politifact.com/personalities/ted-cruz___

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2016-02-24 17:13:12 (3 comments; 8 reshares; 40 +1s; )Open 

No one looks at browser shares anymore, it's a good chance to share with you one of the many stories of me being wrong. :)

Below is the trend of browser shares from W3Schools for every other year (all here: http://goo.gl/cLq6). There are many lessons. For example, never be cocky because you are only three years from being replaced!

Ok. The story....

When Chrome was first being dogfooded internally at Google I was excited (I always am about dogfooding new Google hardware and software). Installing the new browser was a disappointment. Other than loading really fast, it did everything worse than Firefox. And, as I wrote to my peers, why the hell did the world need another browser, Firefox is great!!

I dogfooded like a good employee, but I primarily spent time with Firefox.

When the first public version came out, I did a small yawn. "Ok Google,... more »

No one looks at browser shares anymore, it's a good chance to share with you one of the many stories of me being wrong. :)

Below is the trend of browser shares from W3Schools for every other year (all here: http://goo.gl/cLq6). There are many lessons. For example, never be cocky because you are only three years from being replaced!

Ok. The story....

When Chrome was first being dogfooded internally at Google I was excited (I always am about dogfooding new Google hardware and software). Installing the new browser was a disappointment. Other than loading really fast, it did everything worse than Firefox. And, as I wrote to my peers, why the hell did the world need another browser, Firefox is great!!

I dogfooded like a good employee, but I primarily spent time with Firefox.

When the first public version came out, I did a small yawn. "Ok Google, good job trying an alternative to IE. But NO EXTENSIONS! Give me a break Google."

I stayed with Firefox.

Chrome kept getting better. It was still faster a few months on. But, now the rendering was better, the security was insanely good, more things started to work

I switched to doing all internal Google work on Chrome, everything did work better there. I still did not know why the world needed a new browser.

I think it was the concept of extensions you could load yourself that did it for me. I started using it a lot more.

And, I started to see little things like "Page & Go" (I'm irritated the Microsoft Edge, still (!), does not have this). Other small customer-centric features, it started to fell like the browser was being built by people who used browsers.

Now, there was no going back.

I have to admit, at this point I was still not sure the world needed a new browser. At this point we are a year or so out in public.

It took me a lot longer to see why the world needed a new browser. In hindsight, it was the massive pace of innovation that the Chrome team has driven (there has been nothing even 50 miles close when you look at the other browsers). Chrome has gotten fat, but if you compare evolutions, it is still the thinnest and undeniably the best. It is important to point out I don't work in the Chrome team, but I see how the grand plan for Chrome being critical to Google driving new innovations (life exclusively on the web, faster videos, Chrome OS, and so many new things).

We often don't see the grand vision. And, that was my mistake.

The numbers below prove that you can take on an entrenched monopoly (IE in this case). The numbers below prove that innovation can drive adoption. The number below are both a feather in Google's cap, and the trend is also a warning to not be complacent.

I was wrong about Chrome. Massively so. I'm so proud of what Google's Chrome team has accomplished.

- - -

PS: I have a new newsletter with short stories from the intersection of marketing and data, you can sign up here: http://zqi.me/akintersect___

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2016-02-23 14:38:09 (4 comments; 18 reshares; 20 +1s; )Open 

I'm publishing a newsletter and it was so very exciting to send out the second edition yesterday!

It contained a short story about a simple mistake we make that results in a lack of focus, loss of love of our senior leaders: Is the number you are obsessing about a Metric or a KPI?

In addition to helping you figure out how to answer that question, I'd also shared seven KPIs for ecommerce sites and six for non-ecommerce sites. So fun to know where to start.

You can sign up for my newsletter, The Marketing - Analytics Intersect, here: https://zqi.me/akintersect

My ESP has a feature where if you sign up today, I can still easily send you yesterday's letter so you can benefit from the above guidance. How cool is that?

Thanks. https://zqi.me/akintersect 

I'm publishing a newsletter and it was so very exciting to send out the second edition yesterday!

It contained a short story about a simple mistake we make that results in a lack of focus, loss of love of our senior leaders: Is the number you are obsessing about a Metric or a KPI?

In addition to helping you figure out how to answer that question, I'd also shared seven KPIs for ecommerce sites and six for non-ecommerce sites. So fun to know where to start.

You can sign up for my newsletter, The Marketing - Analytics Intersect, here: https://zqi.me/akintersect

My ESP has a feature where if you sign up today, I can still easily send you yesterday's letter so you can benefit from the above guidance. How cool is that?

Thanks. https://zqi.me/akintersect ___

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2016-02-22 18:56:26 (5 comments; 0 reshares; 13 +1s; )Open 

Where does all the SuperPac money go? The sadly failed run of Mr. Bush offers a fascinating insight. Here's what took $130 million:

Positive Advertising: $84 Million
Consultants: $10 Million
Staff: $8.3 Million
Clubbing: $94,100
Branding: $88,387
Vegas, Baby: $48,544
Valets: $15,800
Pizza: $4,837

That's just around $100 mil or so. Still, fascinating. I wonder if there will be any accountability for the $10 mil plus $8.3 mil as they can be directly tied to Mr. Bush's failure.

Data source: http://goo.gl/Mx9WIa

PS: I say sadly above because I believe, rightly or wrongly, that Mr. Bush was the GOPs most decent chance of getting the independents and even some Dems. Everyone else, including everyone's current darling Mr. Rubio, is so far from the center that the GOP is guaranteed a presidential election loss. Mr. Bush... more »

Where does all the SuperPac money go? The sadly failed run of Mr. Bush offers a fascinating insight. Here's what took $130 million:

Positive Advertising: $84 Million
Consultants: $10 Million
Staff: $8.3 Million
Clubbing: $94,100
Branding: $88,387
Vegas, Baby: $48,544
Valets: $15,800
Pizza: $4,837

That's just around $100 mil or so. Still, fascinating. I wonder if there will be any accountability for the $10 mil plus $8.3 mil as they can be directly tied to Mr. Bush's failure.

Data source: http://goo.gl/Mx9WIa

PS: I say sadly above because I believe, rightly or wrongly, that Mr. Bush was the GOPs most decent chance of getting the independents and even some Dems. Everyone else, including everyone's current darling Mr. Rubio, is so far from the center that the GOP is guaranteed a presidential election loss. Mr. Bush would have made it a fight (after the primary craziness got out of the way and normal American's really started paying attention).___

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2016-02-19 16:46:06 (1 comments; 2 reshares; 23 +1s; )Open 

[I'm experimenting with sharing short stories via a newsletter. You can sign up here: https://goo.gl/hNSGfm It'll be fun!]

A small pet peeve of mine is that we take too limited a view of data visualization. Either we are too deep into standard excel pies or bar graphs, or extend way too deep into the "high end" of d3.js (I'm guilty of this).

Like with everything​ else in life, we have to bring creativity to data viz. In that spirit here's a banana!

Tools used to create it? Paintbrush, as in actual paint brush, and photoshop. How cool is that!

From a communication perspective, it does it's job well by communicating the big pieces and the little slides that are likely​ less informative but still interesting.

One thing stacked bars - or bananas - don't do well is show trends over time. That would be great context inthi... more »

[I'm experimenting with sharing short stories via a newsletter. You can sign up here: https://goo.gl/hNSGfm It'll be fun!]

A small pet peeve of mine is that we take too limited a view of data visualization. Either we are too deep into standard excel pies or bar graphs, or extend way too deep into the "high end" of d3.js (I'm guilty of this).

Like with everything​ else in life, we have to bring creativity to data viz. In that spirit here's a banana!

Tools used to create it? Paintbrush, as in actual paint brush, and photoshop. How cool is that!

From a communication perspective, it does it's job well by communicating the big pieces and the little slides that are likely​ less informative but still interesting.

One thing stacked bars - or bananas - don't do well is show trends over time. That would be great context in this case.

What do you think? What's great here? What's missing by choosing to go down the banana route?

Data, and banana, source: http://goo.gl/eXHS4n___

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2016-02-18 17:15:32 (6 comments; 0 reshares; 25 +1s; )Open 

Can a democracy be representative? The insightful number of the day is nine, and the answer it offers is... No.

There are 320 mil Americans, of which 40 million are African -Americans . An additional 38 mil are "non-hispanic black."

Yet, since independence, 240 years ago, there have only been 9 African -American senators in the US Congress. This honestly stunned me. Like all of you, I have a sense that the US Senate is overwhelmingly rich and white. Still. I was stunned. 9. Just 9!!

The actual count should likely be 146 years, not 240, as no African-American served until the ratification of the 15th amendment in 1870. Still. Just nine!

I've created a little collage below (pics from https://goo.gl/HYY8S4) so that we can get to know who these eight men and one woman.

Two other interesting observations from the data.

The initial... more »

Can a democracy be representative? The insightful number of the day is nine, and the answer it offers is... No.

There are 320 mil Americans, of which 40 million are African -Americans . An additional 38 mil are "non-hispanic black."

Yet, since independence, 240 years ago, there have only been 9 African -American senators in the US Congress. This honestly stunned me. Like all of you, I have a sense that the US Senate is overwhelmingly rich and white. Still. I was stunned. 9. Just 9!!

The actual count should likely be 146 years, not 240, as no African-American served until the ratification of the 15th amendment in 1870. Still. Just nine!

I've created a little collage below (pics from https://goo.gl/HYY8S4) so that we can get to know who these eight men and one woman.

Two other interesting observations from the data.

The initial three were actually Republicans (how did the African-American community become so overwhelming democratic?).

The average length of service is 11 years in the US Senate (Mr. Hatch and Mr. Leahy have been there since 1975! And many, many more from 1980s.). In our 9, the average tenure is very small. Only one, Mr. Brooke, served for an above average duration. As you can see

I am not sure what the solution is to fix this problem, I'm sure it is very, very complicated. What worries me though is that no one seems to worry that we are not running even close to a representative democracy. That, rich white almost all men staff a body with such immense responsibility. And, that is a problem.

Surely you know this, but only 44 women have been elected to the US Senate since 1789. A big problem related to representative democracy. Good news is that there are 58 organizations in the US to elect women to congress. Zero for African-Americans.

To round things out, 11 Hispanic and Latino (no women), 7 Asian-Pacific Islanders (one woman).

We need to consider this to be a problem. We have to fix it.___

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2016-02-16 17:23:59 (4 comments; 0 reshares; 13 +1s; )Open 

It is likely that data in this debate is utterly useless, but I was curious and so here it is.

Sen. Mcconnell called for an abdication of constitutional responsibility by President Obama the other day by not nominating a Supreme Court justice. His rationale was straightforward, the current Senate and President are not elected by the people and "The American people should have a voice in the selection of their next Supreme Court Justice."

I believe that rationale might be on very thin ice (having voted in the last few election for our senatorial and presidential candidates).

Hence, the quest for data.

President Obama has just shy of one year left in his term. The Senate has never taken more than 125 days to vote on a successor from the time of nomination.

On average a nominee has been confirmed, rejected or withdrawn in 25 days.
... more »

It is likely that data in this debate is utterly useless, but I was curious and so here it is.

Sen. Mcconnell called for an abdication of constitutional responsibility by President Obama the other day by not nominating a Supreme Court justice. His rationale was straightforward, the current Senate and President are not elected by the people and "The American people should have a voice in the selection of their next Supreme Court Justice."

I believe that rationale might be on very thin ice (having voted in the last few election for our senatorial and presidential candidates).

Hence, the quest for data.

President Obama has just shy of one year left in his term. The Senate has never taken more than 125 days to vote on a successor from the time of nomination.

On average a nominee has been confirmed, rejected or withdrawn in 25 days.

342/25=14.

So, assuming this President and this Senate were elected by the American people, we could do replace the entire supreme court, and then some, before President Obama leaves.

Data.

Useless in this case. But, insightful as always.

Chart, with data from George Washington onwards, via NY Times: http://goo.gl/wIkUU9

PS: Another lesson in distributions being better than averages is in the chart, see link. Early on, it took just a couple days to get a justice nominated! Other than some outliers, John Tyler, Grover Cleveland, things were really fast. Things only started to take very long starting Dwight Eisenhower. The long time it takes is actually pretty recent.

PPS: Edited: On the topic of data, one more link for you to consider with an infographic that spans election-year confirmation for all of history: http://goo.gl/zf2Fho Look at the green lines in the yellow bar.___

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2016-02-10 13:21:55 (4 comments; 58 reshares; 66 +1s; )Open 

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2Kmore »

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

___

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2016-02-08 17:10:26 (5 comments; 5 reshares; 31 +1s; )Open 

The lameness of the US presidential candidates.

If you listen to them on stage debating, everyone seems to overtly imply that they are god's gift to humanity. Their pride in their accomplishments, "I have carpet bombed Putin!", is remarkable.

Yet. It is impressive how little they have actually managed to do. The simple graph below shows the number​ of bills introduced by five candidates, and the number​ that became law.

Yes. You read that right. Three. Three laws enacted were introduced by Mr. Sanders and Mrs. Clinton. Mr. Rubio and Mr. Cruz, one each (though to be fair, they are new). The most impressive of the bunch is Mr. Kasich.

What is even more galling are the laws actually enacted. Three three laws in the image are by Mrs. Clinton (two are for road naming, post office naming). Mr. Cruz's one successful bill is to stop people whocom... more »

The lameness of the US presidential candidates.

If you listen to them on stage debating, everyone seems to overtly imply that they are god's gift to humanity. Their pride in their accomplishments, "I have carpet bombed Putin!", is remarkable.

Yet. It is impressive how little they have actually managed to do. The simple graph below shows the number​ of bills introduced by five candidates, and the number​ that became law.

Yes. You read that right. Three. Three laws enacted were introduced by Mr. Sanders and Mrs. Clinton. Mr. Rubio and Mr. Cruz, one each (though to be fair, they are new). The most impressive of the bunch is Mr. Kasich.

What is even more galling are the laws actually enacted. Three three laws in the image are by Mrs. Clinton (two are for road naming, post office naming). Mr. Cruz's one successful bill is to stop people who committed terrorism against US from entering the UN (#omg). Mr. Rubio's declares, but does not do anything to make it happen, countries should​ have birth registries​ for girls. Mr. Sanders renamed two post-offices, one law was material as it tied veteran's benefits to CoLA.

The only one of the bunch that was decent is Mr. Kasich. Welfare reform in 1996, tax reform in 1997, and the balanced budget act in 1997.

Next time you see them on stage, hopefully this frames your fav candidate in a new and interesting light.

Sometimes I wonder how our great country actually functions.

Graph source: John Keltz: http://goo.gl/muFPv9___

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2016-02-05 21:31:37 (1 comments; 2 reshares; 21 +1s; )Open 

Injuries most likely to land you in an emergency room, super insightful. (Many thanks to my BFF +Thomas Baekdal for sharing this link with me!)

First graph is overall injury rate as we get older. The second and third are reasons why you should always segment data! http://goo.gl/TSocPF

It turns out Men tend to visit the emergency room a lot less as they get older, and it is exactly the opposite for women! I wonder what is up with that.

The big increase you see with time is in Contusions.

Why don't home builders use this data to make hopes that can reduce these things? Laceration, Sprain, Fracture, Contusions are all things that can be addressed with a good amount of home safety.

There are a few more drill downs you can do in this data, and more slices as well. Check it out here: http://goo.gl/GQbbLE


Injuries most likely to land you in an emergency room, super insightful. (Many thanks to my BFF +Thomas Baekdal for sharing this link with me!)

First graph is overall injury rate as we get older. The second and third are reasons why you should always segment data! http://goo.gl/TSocPF

It turns out Men tend to visit the emergency room a lot less as they get older, and it is exactly the opposite for women! I wonder what is up with that.

The big increase you see with time is in Contusions.

Why don't home builders use this data to make hopes that can reduce these things? Laceration, Sprain, Fracture, Contusions are all things that can be addressed with a good amount of home safety.

There are a few more drill downs you can do in this data, and more slices as well. Check it out here: http://goo.gl/GQbbLE
___

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2016-02-02 00:30:50 (4 comments; 5 reshares; 63 +1s; )Open 

I think most people don't realize how big a billion is. It has Nine Zeros!!

We are so used to a billion, we never stop and appreciate the glory of when Whatsapp reaches that milestone. We should.

It was really great to see Google's financial results. It is very, very hard to grow 24% on a revenue base that insanely big. Congratulations to the team.

For me, beyond the above, what was really impressive was the announcement that GMail now has One Billion Monthly Active Users. Who said email is dead! :)

This makes it seven the number of products Google has announced with more than one bil MAUs. Pretty impressive. 

I think most people don't realize how big a billion is. It has Nine Zeros!!

We are so used to a billion, we never stop and appreciate the glory of when Whatsapp reaches that milestone. We should.

It was really great to see Google's financial results. It is very, very hard to grow 24% on a revenue base that insanely big. Congratulations to the team.

For me, beyond the above, what was really impressive was the announcement that GMail now has One Billion Monthly Active Users. Who said email is dead! :)

This makes it seven the number of products Google has announced with more than one bil MAUs. Pretty impressive. ___

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2016-01-28 17:23:53 (4 comments; 9 reshares; 25 +1s; )Open 

Quite scary change in adult obesity in America. In just 20 years. Purple is 35%+ (!). Green is 10-15%.

In essentially one generation, we have altered what the human body has to deal with. And, our doctors, services, our families.

We have many issues impacting us, but this one seems to be on with very long term consequences. It is also one that we don't seem to be talking about. Imagine the passion of the gun debate, but on the topic of helping our peer citizens be healthy - so that they can live longer, more physically comfortably, and enjoy this precious time on earth.

We also tend to jump to eating as a cause too quickly (though whole grain plant based have been proven to be immensely fantastic for humans http://goo.gl/uVRbTk). Obesity has numerous causes, we need to look at the complete picture.

So, what causes weight gain and obesity. According to the... more »

Quite scary change in adult obesity in America. In just 20 years. Purple is 35%+ (!). Green is 10-15%.

In essentially one generation, we have altered what the human body has to deal with. And, our doctors, services, our families.

We have many issues impacting us, but this one seems to be on with very long term consequences. It is also one that we don't seem to be talking about. Imagine the passion of the gun debate, but on the topic of helping our peer citizens be healthy - so that they can live longer, more physically comfortably, and enjoy this precious time on earth.

We also tend to jump to eating as a cause too quickly (though whole grain plant based have been proven to be immensely fantastic for humans http://goo.gl/uVRbTk). Obesity has numerous causes, we need to look at the complete picture.

So, what causes weight gain and obesity. According to the National Institutes of Health (http://goo.gl/JVnfq4):

An Inactive Lifestyle
Environment
Genes and Family History
Health Conditions
Medicines
Emotional Factors
Smoking
Age
Pregnancy
Lack of Sleep

Great visual below, via https://goo.gl/0NtGIm. Food for thought.___

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2016-01-25 20:22:15 (7 comments; 5 reshares; 25 +1s; )Open 

The cost of raising one child? $350k!!! When everyone advises you to be careful about intimate relations, they are not kidding.

Using this delightful calculator, http://goo.gl/2XjF, you can see a distribution of the costs until the child is 18.

What is amazing is the impact of small changes. For example, if your child is born into a household where income is greater than $105k, the costs to you balloon from $350k to $523k! For the same variable, if you don't live in CA and move to Texas, they drop to $474k (consider all that you'll lose, though!).

Costs change if you live in the rural areas (go down). They massively go up if you are a single parent. Also, go up if you pay for the child to go to private collage.

Now, if $350k (for someone living in the Western US, between $61k and $105k annual income, not a single parent, pay for public schooling), does... more »

The cost of raising one child? $350k!!! When everyone advises you to be careful about intimate relations, they are not kidding.

Using this delightful calculator, http://goo.gl/2XjF, you can see a distribution of the costs until the child is 18.

What is amazing is the impact of small changes. For example, if your child is born into a household where income is greater than $105k, the costs to you balloon from $350k to $523k! For the same variable, if you don't live in CA and move to Texas, they drop to $474k (consider all that you'll lose, though!).

Costs change if you live in the rural areas (go down). They massively go up if you are a single parent. Also, go up if you pay for the child to go to private collage.

Now, if $350k (for someone living in the Western US, between $61k and $105k annual income, not a single parent, pay for public schooling), does not seem like a lot consider the fact that that is post-tax income. You would need to make around 40% more than that (income taxes, social security, 401k, sales taxes on goods, etc.).

They say the love of a child is the best love of all in the world. True (I have two!). It is also expensive. :)

Bonus: This might surprise you but the USDA, yes, the people with their stamp on the beef you are eating right now, also put out a detailed projection of raising a child. Data: http://goo.gl/gVtx1C Infographic: http://goo.gl/9h03GF___

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2016-01-08 17:21:39 (2 comments; 2 reshares; 20 +1s; )Open 

It is ironic that I'm three weeks late with this video, but better late than never.

It is absolutely fantastic. Just two mins. It will leave you inspired and likely, like me, in tears.

Humans.

https://www.youtube.com/watch?v=q7o7R5BgWDY

It is ironic that I'm three weeks late with this video, but better late than never.

It is absolutely fantastic. Just two mins. It will leave you inspired and likely, like me, in tears.

Humans.

https://www.youtube.com/watch?v=q7o7R5BgWDY___

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