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Activity

Average numbers for the latest posts (max. 50 posts, posted within the last 4 weeks)

2
comments per post
3
reshares per post
22
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Top posts in the last 50 posts

Most comments: 13

posted image

2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

Most reshares: 11

posted image

2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

Most plusones: 45

posted image

2017-05-19 16:22:39 (4 comments; 7 reshares; 45 +1s; )Open 

This is a 5 megabyte (!) hard drive being shipped out of IBM in 1956.

Today we can fit the entire world's information into that physical space. It is a little surreal to imagine what the next 50 years will bring. Remember, tech progress is exponential! 

Latest 50 posts

posted image

2017-05-23 16:15:19 (0 comments; 5 reshares; 20 +1s; )Open 

There are 50k ways to show the world's population, I'm sure you have seen at least 10k of them. Yet, I bet you'll be surprised at the distribution of human population visualized below.

Every time you have a choice between simple and complex, choose simple. It is harder than you think.

There are 50k ways to show the world's population, I'm sure you have seen at least 10k of them. Yet, I bet you'll be surprised at the distribution of human population visualized below.

Every time you have a choice between simple and complex, choose simple. It is harder than you think.___

posted image

2017-05-19 16:22:39 (4 comments; 7 reshares; 45 +1s; )Open 

This is a 5 megabyte (!) hard drive being shipped out of IBM in 1956.

Today we can fit the entire world's information into that physical space. It is a little surreal to imagine what the next 50 years will bring. Remember, tech progress is exponential! 

This is a 5 megabyte (!) hard drive being shipped out of IBM in 1956.

Today we can fit the entire world's information into that physical space. It is a little surreal to imagine what the next 50 years will bring. Remember, tech progress is exponential! ___

posted image

2017-05-18 16:15:48 (0 comments; 0 reshares; 10 +1s; )Open 

An info-snack in form of an article about a data visualization technique you've either used this week or seen it presented to a senior leader. The question is why?

The answer's in my article: "Eat Pies, Don't Share Them!"
https://goo.gl/fQm2UY 

An info-snack in form of an article about a data visualization technique you've either used this week or seen it presented to a senior leader. The question is why?

The answer's in my article: "Eat Pies, Don't Share Them!"
https://goo.gl/fQm2UY ___

posted image

2017-05-15 04:22:21 (1 comments; 5 reshares; 45 +1s; )Open 

So many layers of awesomeness here...

So many layers of awesomeness here...___

posted image

2017-05-12 20:01:03 (2 comments; 1 reshares; 8 +1s; )Open 

Americans Hold Record Liberal Views on Most Moral Issues.

Not news that should be shocking. What is interesting is how utterly disconnected this seems to be our a democratic society from values being solved for.

An entire party is dedicated to opposing pretty much the top ten things on this list.

A majority of the politicians are working to dismantle so many of the things that are 51%+ on this list.

So many of us citizens are fighting each other, certainly arguing about it on Cable TV all day, when a majority are on one side and not the other.

If our representatives (politicians, cable tv, city leaders) are supposed to represent the majority, why are the top ten, if not all of them, so contentious?

How is it that the minority seems to be pinata-ing the majority (a majority that includes people from both parties)?

Fascinating... more »

Americans Hold Record Liberal Views on Most Moral Issues.

Not news that should be shocking. What is interesting is how utterly disconnected this seems to be our a democratic society from values being solved for.

An entire party is dedicated to opposing pretty much the top ten things on this list.

A majority of the politicians are working to dismantle so many of the things that are 51%+ on this list.

So many of us citizens are fighting each other, certainly arguing about it on Cable TV all day, when a majority are on one side and not the other.

If our representatives (politicians, cable tv, city leaders) are supposed to represent the majority, why are the top ten, if not all of them, so contentious?

How is it that the minority seems to be pinata-ing the majority (a majority that includes people from both parties)?

Fascinating data, more details here: https://goo.gl/dUuavt
___

posted image

2017-05-02 16:19:44 (1 comments; 4 reshares; 11 +1s; )Open 

Almost all practitioners of digital analytics measure the same 10 metrics, regardless of the type of business. In my new post, I take 15 companies and identify 6 KPIs for each.

"The Very Best Digital Metrics For 15 Different Companies!" https://goo.gl/cWcBL0

Here are the companies I share recommendations for: Betabrand, Lefty's Sports, Salesforce, Tampa Bay Times, The Smile Train, Humira, California DMV, Shutterstock, The Fate of the Furious, Jam City, Nissan Sunnyvale, McCormick, Dell US, Prudential and Priceline.

Enough differences in each for you to sharpen the critical thinking you can bring to your own company. Along the way, you'll discover new valuable metrics that you might not have paid as much attention to.

Learning via actual use cases, here: https://goo.gl/cWcBL0

Almost all practitioners of digital analytics measure the same 10 metrics, regardless of the type of business. In my new post, I take 15 companies and identify 6 KPIs for each.

"The Very Best Digital Metrics For 15 Different Companies!" https://goo.gl/cWcBL0

Here are the companies I share recommendations for: Betabrand, Lefty's Sports, Salesforce, Tampa Bay Times, The Smile Train, Humira, California DMV, Shutterstock, The Fate of the Furious, Jam City, Nissan Sunnyvale, McCormick, Dell US, Prudential and Priceline.

Enough differences in each for you to sharpen the critical thinking you can bring to your own company. Along the way, you'll discover new valuable metrics that you might not have paid as much attention to.

Learning via actual use cases, here: https://goo.gl/cWcBL0___

posted image

2017-04-30 18:01:55 (5 comments; 1 reshares; 12 +1s; )Open 

How would lives play out if humans only died from unnatural causes (like car accidents)?

Lifespans would increase from 78 years — today's average in the U.S. — to a much more impressive 8,938 years!

The second graph on the site, https://goo.gl/wgaR9j, is even more impressive. Car accidents are by far, and I do many by far, the leading cause of unnatural death. Assault by firearms is not even a third of it. And, you guessed it.... Terrorism (Islamic, Christian, White, Black, Mid-East, American, Chinese, whatever) is not even close.

What would happen if we took 50% of the money we spent on our War on Terrorism and put it into Self-Driving Cars, Fire Prevention, making Ladders safer and reducing Aerial Crashes? How about 25%?

Dramatic shifts in death equality and life longevity.

#foodforthought

How would lives play out if humans only died from unnatural causes (like car accidents)?

Lifespans would increase from 78 years — today's average in the U.S. — to a much more impressive 8,938 years!

The second graph on the site, https://goo.gl/wgaR9j, is even more impressive. Car accidents are by far, and I do many by far, the leading cause of unnatural death. Assault by firearms is not even a third of it. And, you guessed it.... Terrorism (Islamic, Christian, White, Black, Mid-East, American, Chinese, whatever) is not even close.

What would happen if we took 50% of the money we spent on our War on Terrorism and put it into Self-Driving Cars, Fire Prevention, making Ladders safer and reducing Aerial Crashes? How about 25%?

Dramatic shifts in death equality and life longevity.

#foodforthought___

posted image

2017-04-18 20:21:56 (0 comments; 4 reshares; 9 +1s; )Open 

At University of California, Berkeley, I recently laid out three clusters that most "data people" don't pay attention to. I outline the three, and what you can do about them, in this article...

Big Data | Small Impact | Why?
https://www.linkedin.com/pulse/big-data-small-impact-why-avinash-kaushik


At University of California, Berkeley, I recently laid out three clusters that most "data people" don't pay attention to. I outline the three, and what you can do about them, in this article...

Big Data | Small Impact | Why?
https://www.linkedin.com/pulse/big-data-small-impact-why-avinash-kaushik
___

posted image

2017-04-14 16:14:02 (0 comments; 2 reshares; 9 +1s; )Open 

I recently had the privilege of teaching MBAs and EMBAs as a part of Prof La Blanc's Data Science and Data Strategy class at UCB's Haas School of Business.

As you can imagine the topic is near and dear to my heart. :) My goal focus was not on how to get more data and process it, but on three things to obsess about when it comes to strategic influence from data: Purpose, Persuasion and Possibilities. I wanted the students aim way, way higher.

While the lecture itself is private to the university, here's a seven minute video on Big Data, throwing mental anchors away and what it takes to truly use data to drive change: https://www.youtube.com/watch?v=46LeIgAm0R0

I hope you'll find it insightful.

PS: Bonus Quote: Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.

I recently had the privilege of teaching MBAs and EMBAs as a part of Prof La Blanc's Data Science and Data Strategy class at UCB's Haas School of Business.

As you can imagine the topic is near and dear to my heart. :) My goal focus was not on how to get more data and process it, but on three things to obsess about when it comes to strategic influence from data: Purpose, Persuasion and Possibilities. I wanted the students aim way, way higher.

While the lecture itself is private to the university, here's a seven minute video on Big Data, throwing mental anchors away and what it takes to truly use data to drive change: https://www.youtube.com/watch?v=46LeIgAm0R0

I hope you'll find it insightful.

PS: Bonus Quote: Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.___

posted image

2017-04-06 20:48:15 (1 comments; 0 reshares; 15 +1s; )Open 

I'm watching a presentation by a peer at my company, and I wrote a tweet I wanted to share with you...

#mirror #changingminds

I'm watching a presentation by a peer at my company, and I wrote a tweet I wanted to share with you...

#mirror #changingminds___

posted image

2017-03-30 16:35:26 (0 comments; 3 reshares; 12 +1s; )Open 

My new post covers a topic I'm both scared and extremely excited about: "Artificial Intelligence: Implications On Marketing, Analytics, And You" https://goo.gl/vV0MnY

Humans have a tendency to overestimate the change that will occur in the short-term and gloriously underestimate what'll happen in the long-term (25 years).

And, the change that Deep Learning is powering with Machine Learning is truly human history level change. In the post, I attempt to paint a long arc. Starting what what AI is, what is possible today, and then shifting to what are the implications on your job in the short and long-term and close with advice on what you should do. Now.

I close with how I'm getting my kids ready to live in an AI-First world (almost everything they are learning today in School/University is going to be useless, including the style of learning). I hope... more »

My new post covers a topic I'm both scared and extremely excited about: "Artificial Intelligence: Implications On Marketing, Analytics, And You" https://goo.gl/vV0MnY

Humans have a tendency to overestimate the change that will occur in the short-term and gloriously underestimate what'll happen in the long-term (25 years).

And, the change that Deep Learning is powering with Machine Learning is truly human history level change. In the post, I attempt to paint a long arc. Starting what what AI is, what is possible today, and then shifting to what are the implications on your job in the short and long-term and close with advice on what you should do. Now.

I close with how I'm getting my kids ready to live in an AI-First world (almost everything they are learning today in School/University is going to be useless, including the style of learning). I hope it'll provide food for thought for you if you play an influencing role in a child's life.

Massive change is coming. Not 25 years from now, in the next 5 years. Are you ready?

Start assessing your answer to that question here: https://goo.gl/vV0MnY , and please do share your feedback and observations via the comment form on the blog. Thanks.___

posted image

2017-03-27 22:42:54 (1 comments; 6 reshares; 16 +1s; )Open 

It is honestly silly to believe that you can't measure brand marketing. I would use a stronger word, if I was allowed to.

Here are 12 metrics to bring accountability to any brand marketing effort, no matter how magnificently ambitious in it's goals: https://goo.gl/oMbRzb

You have to answer one simple question, let the Analysis Ninjas you have do the rest. Imagine big, measure smart. 

It is honestly silly to believe that you can't measure brand marketing. I would use a stronger word, if I was allowed to.

Here are 12 metrics to bring accountability to any brand marketing effort, no matter how magnificently ambitious in it's goals: https://goo.gl/oMbRzb

You have to answer one simple question, let the Analysis Ninjas you have do the rest. Imagine big, measure smart. ___

posted image

2017-03-24 15:40:44 (4 comments; 0 reshares; 12 +1s; )Open 

We all could use when it comes to #healthcare. Let me help.

Global deaths due to conflicts are actually down. Significantly.

The rate of death is per 100,000 people. Even if you look at that blue line, despite the recent uptick, things are looking better for humanity. So, if someone is trying to scare you into even more military spending because there is some massive threat to your life... take a pause, think.

The other interesting thing about this data is the introduction to truly brutal conflicts I'd never heard of. What's the Anglo-Dutch war? I'm off to wikipedia!

There's lots more data here: https://goo.gl/e2Ts4M Do please checkout the impact of literacy on democracy and wars, very interesting.

We all could use when it comes to #healthcare. Let me help.

Global deaths due to conflicts are actually down. Significantly.

The rate of death is per 100,000 people. Even if you look at that blue line, despite the recent uptick, things are looking better for humanity. So, if someone is trying to scare you into even more military spending because there is some massive threat to your life... take a pause, think.

The other interesting thing about this data is the introduction to truly brutal conflicts I'd never heard of. What's the Anglo-Dutch war? I'm off to wikipedia!

There's lots more data here: https://goo.gl/e2Ts4M Do please checkout the impact of literacy on democracy and wars, very interesting.___

posted image

2017-03-17 18:19:21 (0 comments; 3 reshares; 10 +1s; )Open 

Quick... What is the one thing that is 21st century's gift to Marketers and Analysts?

It is one word. Starts with the alphabet I. : )

To get the answer, and learn how to tell stories with data, you can watch this insightful (no, not that I) video conversation between Daniel Waisberg and myself:

https://www.youtube.com/watch?v=PcKrtCo4Zmo

In a short amount of time, we cover a lot that'll help you think differently about the job that you are doing today (and what you can do to accelerate your next promotion).

An additional bonus... In latter part of the video I share why most visualizations fail... We don't distinguish between three purposes for visualizations: Elaborated Stories, Strategic Analysis and Day-to-Day Reporting.

If you are a textual person, Daniel's also written an article that goes with the video with more ideas.... more »

Quick... What is the one thing that is 21st century's gift to Marketers and Analysts?

It is one word. Starts with the alphabet I. : )

To get the answer, and learn how to tell stories with data, you can watch this insightful (no, not that I) video conversation between Daniel Waisberg and myself:

https://www.youtube.com/watch?v=PcKrtCo4Zmo

In a short amount of time, we cover a lot that'll help you think differently about the job that you are doing today (and what you can do to accelerate your next promotion).

An additional bonus... In latter part of the video I share why most visualizations fail... We don't distinguish between three purposes for visualizations: Elaborated Stories, Strategic Analysis and Day-to-Day Reporting.

If you are a textual person, Daniel's also written an article that goes with the video with more ideas. It is here: https://goo.gl/WoI5uH

Happy birthday!___

posted image

2017-03-10 16:50:09 (0 comments; 3 reshares; 16 +1s; )Open 

Combination of good news/bad news.

Yvonne Lin, pregnant, gave this award to the first person who gave up his for her on a NY subway train.

The sad news is that this was her second pregnancy, and through both while many women, most of whom were Latino and Black, give up their seats... No man had.

During her first pregnancy she carried a small Thank You card with her to give as a token of her appreciation. Did not have a chance to use it (!). This time around, during month eight (!!), this wonderful man did and received a 7-inch bronze trophy.

I would like to think that most of men are not rude or inconsiderate, they are simply too wrapped up to notice. Either way. Sad. Let's look up, take notice, stand. Thank you.

More on the story: https://goo.gl/DYfJAA

Combination of good news/bad news.

Yvonne Lin, pregnant, gave this award to the first person who gave up his for her on a NY subway train.

The sad news is that this was her second pregnancy, and through both while many women, most of whom were Latino and Black, give up their seats... No man had.

During her first pregnancy she carried a small Thank You card with her to give as a token of her appreciation. Did not have a chance to use it (!). This time around, during month eight (!!), this wonderful man did and received a 7-inch bronze trophy.

I would like to think that most of men are not rude or inconsiderate, they are simply too wrapped up to notice. Either way. Sad. Let's look up, take notice, stand. Thank you.

More on the story: https://goo.gl/DYfJAA___

posted image

2017-03-09 05:32:18 (3 comments; 1 reshares; 10 +1s; )Open 

It is hard to believe somethings in 2017. It is about time we reconsider killing people simply for being who they are, for fellow humans being what they were born as.

You'll be deeply inspired by David Miranda's five min impassioned plea for those that normally don't have a voice: https://www.youtube.com/watch?v=fx-A5Bwjh3k

#watch #rethink #act #lgbtrightsareyourrights

It is hard to believe somethings in 2017. It is about time we reconsider killing people simply for being who they are, for fellow humans being what they were born as.

You'll be deeply inspired by David Miranda's five min impassioned plea for those that normally don't have a voice: https://www.youtube.com/watch?v=fx-A5Bwjh3k

#watch #rethink #act #lgbtrightsareyourrights___

posted image

2017-03-03 17:41:17 (1 comments; 1 reshares; 7 +1s; )Open 

Checkout your inbox! TMAI #64 is in there. "The Most Pressing Digital Challenge: Identity."

It highlights two things: 1. Why your CMO's obsession with tactical bits is corrosive. I share a real-world example. 2. Why solving identity should be your #1 priority.

If you don't get TMAI, sign up here: http://zqi.me/tmaisignup 

Checkout your inbox! TMAI #64 is in there. "The Most Pressing Digital Challenge: Identity."

It highlights two things: 1. Why your CMO's obsession with tactical bits is corrosive. I share a real-world example. 2. Why solving identity should be your #1 priority.

If you don't get TMAI, sign up here: http://zqi.me/tmaisignup ___

posted image

2017-03-03 00:39:51 (2 comments; 0 reshares; 7 +1s; )Open 

You know at some level that metrics you choose incent the behaviour you see in employees. Yet, you underestimate the dramatic impact. This is the subject of my new blog post:

+ Cookies To Humans: Implications Of Identity Systems On Incentives! https://goo.gl/DjE228

The photo below shows the magic you need to sprinkle in order to overcome this challenge - and it is totally possible with the passion you hold inside you to transform the world!

Please share your experience via a post on the blog. Thanks.

You know at some level that metrics you choose incent the behaviour you see in employees. Yet, you underestimate the dramatic impact. This is the subject of my new blog post:

+ Cookies To Humans: Implications Of Identity Systems On Incentives! https://goo.gl/DjE228

The photo below shows the magic you need to sprinkle in order to overcome this challenge - and it is totally possible with the passion you hold inside you to transform the world!

Please share your experience via a post on the blog. Thanks.___

posted image

2017-02-24 22:07:28 (2 comments; 0 reshares; 22 +1s; )Open 

Thought this would be a good reminder for the times that we live in...

#thinkalittle

Thought this would be a good reminder for the times that we live in...

#thinkalittle___

posted image

2017-02-21 00:17:01 (5 comments; 3 reshares; 34 +1s; )Open 

I'm sure like me you get asked this all the time: How can you possibly get so much done when we all get 24 hours a day?

It is not as hard as you think In my case... No red, very little yellow (or the traditional variety), and very little light blue. Oh, and shave off 2.5 hours from the purple.

Boom!

Time in my case for... Roughly three jobs that encompass leading a team, speaking, writing on multiple platforms, advising companies, until we successfully sold it, a start up, and of course my precious family.

Choices. It comes down to choices. :)

How does your color scheme look like?

Data source: US Bureau of Labor Statistics. Visual: https://goo.gl/nIQYW1


I'm sure like me you get asked this all the time: How can you possibly get so much done when we all get 24 hours a day?

It is not as hard as you think In my case... No red, very little yellow (or the traditional variety), and very little light blue. Oh, and shave off 2.5 hours from the purple.

Boom!

Time in my case for... Roughly three jobs that encompass leading a team, speaking, writing on multiple platforms, advising companies, until we successfully sold it, a start up, and of course my precious family.

Choices. It comes down to choices. :)

How does your color scheme look like?

Data source: US Bureau of Labor Statistics. Visual: https://goo.gl/nIQYW1
___

posted image

2017-02-15 18:10:48 (0 comments; 0 reshares; 10 +1s; )Open 

Check your inbox for my latest newsletter, http://zqi.me/tmaisignup, you are going to love it! I promise that you'll laugh and cry at the same time.

The title is: "TMAI #62: Don't Be A Selfish Lover"

I use an actual brand's case study to illustrate how easy it is for a brand to lose it's hard earned brand equity. And, I share four questions you should ask your own organization - this should result in your execution of a number of important changes.

Life is hard if you are a "selfish lover." See the newsletter for how to avoid that fate, and match user intent with optimal targeting and perfect content.

In case you are not signed up, here: http://zqi.me/tmaisignup

Check your inbox for my latest newsletter, http://zqi.me/tmaisignup, you are going to love it! I promise that you'll laugh and cry at the same time.

The title is: "TMAI #62: Don't Be A Selfish Lover"

I use an actual brand's case study to illustrate how easy it is for a brand to lose it's hard earned brand equity. And, I share four questions you should ask your own organization - this should result in your execution of a number of important changes.

Life is hard if you are a "selfish lover." See the newsletter for how to avoid that fate, and match user intent with optimal targeting and perfect content.

In case you are not signed up, here: http://zqi.me/tmaisignup___

posted image

2017-02-09 22:25:48 (3 comments; 1 reshares; 18 +1s; )Open 

It was heartbreaking to hear the news that Hans Rosling had passed.

He richly deserved his fame connected to data, visualization, simple storytelling, and more. [See: https://goo.gl/Tx9Fhw]

But what I appreciated most of all was his deep caring about the state of the world and his passion to improve human lives in all corners of the world. I felt they were the higher order bits that drove him in the incredible work that he did.

I'll retain very fond recollections of my interactions with him. His work sets unattainable standards for the rest of us, it is also the inspiration for me to do better every single day.

Thank you Hans.

It was heartbreaking to hear the news that Hans Rosling had passed.

He richly deserved his fame connected to data, visualization, simple storytelling, and more. [See: https://goo.gl/Tx9Fhw]

But what I appreciated most of all was his deep caring about the state of the world and his passion to improve human lives in all corners of the world. I felt they were the higher order bits that drove him in the incredible work that he did.

I'll retain very fond recollections of my interactions with him. His work sets unattainable standards for the rest of us, it is also the inspiration for me to do better every single day.

Thank you Hans.___

posted image

2017-02-01 17:50:14 (1 comments; 3 reshares; 21 +1s; )Open 

My latest blog post contains 15 before-after examples with the goal of teaching how to tell better stories with data.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies https://goo.gl/wgfsyt

The post opens with why I believe most work by Analysts dies at the last mile, here are rules that follow:

1. Rebel against crapification via cluttering.
2. Don't fragment data, don't forget higher order bits.
3. Obsess with deleting information provided.
4. Don't run away, make the tough choices.
5. So what? So What?? So WHAT!
6. Shift your worldview to your client's.
+ But Wait, There's More! (Bonus Items)

I also have two examples that I invite you to fix and tell a better story with data! I'll post the best entries back to the post.

Please... more »

My latest blog post contains 15 before-after examples with the goal of teaching how to tell better stories with data.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies https://goo.gl/wgfsyt

The post opens with why I believe most work by Analysts dies at the last mile, here are rules that follow:

1. Rebel against crapification via cluttering.
2. Don't fragment data, don't forget higher order bits.
3. Obsess with deleting information provided.
4. Don't run away, make the tough choices.
5. So what? So What?? So WHAT!
6. Shift your worldview to your client's.
+ But Wait, There's More! (Bonus Items)

I also have two examples that I invite you to fix and tell a better story with data! I'll post the best entries back to the post.

Please participate. Comment on the blog, https://goo.gl/wgfsyt, with your ideas, and send me your better after versions. Thanks.___

posted image

2017-01-30 17:39:32 (1 comments; 1 reshares; 18 +1s; )Open 

You have to see it to believe it. Sugar edition.

You know there is more, it is not good for you, sugar in your soda drinks. Somehow, it is hard to visualize just how much. Check out the first image. Scary!

But, you can visualize data in many different ways. Sugar Stacks takes cubes of sugar, and helps deliver reality to your brain.

I love how they demonstrate the difference between single serving (the number we read at the back of the bottle and then feel "it is not all that bad") and full serving. Checkout the deadly Sobe, "omg it is just tea!", second image below.

Snickers you likely already knew was not super awesome in this department. Still. The visualization is nice.

And, let's carrot stacks bring it home for you: http://www.sugarstacks.com/carrots.htm

Look. A little sugar is good for you, yummy! Just be... more »

You have to see it to believe it. Sugar edition.

You know there is more, it is not good for you, sugar in your soda drinks. Somehow, it is hard to visualize just how much. Check out the first image. Scary!

But, you can visualize data in many different ways. Sugar Stacks takes cubes of sugar, and helps deliver reality to your brain.

I love how they demonstrate the difference between single serving (the number we read at the back of the bottle and then feel "it is not all that bad") and full serving. Checkout the deadly Sobe, "omg it is just tea!", second image below.

Snickers you likely already knew was not super awesome in this department. Still. The visualization is nice.

And, let's carrot stacks bring it home for you: http://www.sugarstacks.com/carrots.htm

Look. A little sugar is good for you, yummy! Just be careful. And, if you can't... print out some of these images and stick them around your office and home.

You're welcome.

#dataviz___

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2017-01-22 01:53:42 (1 comments; 0 reshares; 27 +1s; )Open 

Signs at the San Jose Women's March were passionate. Being woefully underprepared, mine was a Planned Parenthood "Latinas are Watching." : )

Our overall message was simple: Welcome to power President Trump. We walk to communicate our hope that you'll walk for all Americans.

#imanastywoman

Signs at the San Jose Women's March were passionate. Being woefully underprepared, mine was a Planned Parenthood "Latinas are Watching." : )

Our overall message was simple: Welcome to power President Trump. We walk to communicate our hope that you'll walk for all Americans.

#imanastywoman___

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2016-12-15 16:49:29 (4 comments; 7 reshares; 30 +1s; )Open 

I suspect you don't recognize the attached view of the world, even if it is massively more accurate. It's name is the Authagraph Projection

The world map you are used to seeing, with the Americas on the left and Japan on the right is the Mercator map. It has many problems as Max Galka shares in his post: https://goo.gl/DBGVQ2

It distorts sizes, ex. it depicts Greenland as almost as big as Africa when Greenland is significantly smaller. It has a cultural bias. It is infinitely tall. It is terrible for navigation.

There are a number of alternatives. Gall-Peters, Miller, Winkel-Tripel, and Authagraph.

The last one is the most accurate. Invented in Japan, it avoids all the problem for the Mercator and can be folded to form a 3d globe!

We think of numbers all day in context of data viz. It was fun to read Max's post as a different data viz... more »

I suspect you don't recognize the attached view of the world, even if it is massively more accurate. It's name is the Authagraph Projection

The world map you are used to seeing, with the Americas on the left and Japan on the right is the Mercator map. It has many problems as Max Galka shares in his post: https://goo.gl/DBGVQ2

It distorts sizes, ex. it depicts Greenland as almost as big as Africa when Greenland is significantly smaller. It has a cultural bias. It is infinitely tall. It is terrible for navigation.

There are a number of alternatives. Gall-Peters, Miller, Winkel-Tripel, and Authagraph.

The last one is the most accurate. Invented in Japan, it avoids all the problem for the Mercator and can be folded to form a 3d globe!

We think of numbers all day in context of data viz. It was fun to read Max's post as a different data viz problem. https://goo.gl/DBGVQ2___

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2016-12-12 17:39:58 (2 comments; 1 reshares; 20 +1s; )Open 

My newest most strategic blog post! Five Key Elements For A Big Analytics Driven Business Impact: https://goo.gl/BA7lRK

Big budgets and large teams rarely guarantee a high impact data-influenced organization. You've likely seen this even in your company. So, what does it take?

If you take a 30k foot high view of the core ingredients required for web analytics success, it comes down to five important elements. One tactical, four strategic. Or sliced another way, two org design and focus, two business owned and one tool.

Read the blog post for all the details: https://goo.gl/BhDFvs

The picture attached to this post is from one of the two org design and focus elements. It is my recommendation for an ideal org design for the Analytics team itself - I call the model centralized decentralization.

Please share your feedback on the blog post itself!... more »

My newest most strategic blog post! Five Key Elements For A Big Analytics Driven Business Impact: https://goo.gl/BA7lRK

Big budgets and large teams rarely guarantee a high impact data-influenced organization. You've likely seen this even in your company. So, what does it take?

If you take a 30k foot high view of the core ingredients required for web analytics success, it comes down to five important elements. One tactical, four strategic. Or sliced another way, two org design and focus, two business owned and one tool.

Read the blog post for all the details: https://goo.gl/BhDFvs

The picture attached to this post is from one of the two org design and focus elements. It is my recommendation for an ideal org design for the Analytics team itself - I call the model centralized decentralization.

Please share your feedback on the blog post itself! Thanks.___

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2016-12-11 22:11:27 (3 comments; 0 reshares; 13 +1s; )Open 

Setting the nation aside, will you be an economic winner or loser under President Elect Trump's tax reforms?

See image.

As reported, the top earners will benefit the most, current lowest earners will be impacted negatively. But, it is more complex than that as you look at the middles. Take a look.

It is important that personal income tax is not the be all and end all. There are deductions, there are slices of benefits that only apply to some, decisions P E Trump will make to corporate policies (tax breaks, subsidies, special deals) and of course global trade and other policies. All will impact what you take home. So, this is just one view.

Image Source: https://howmuch.net/

Setting the nation aside, will you be an economic winner or loser under President Elect Trump's tax reforms?

See image.

As reported, the top earners will benefit the most, current lowest earners will be impacted negatively. But, it is more complex than that as you look at the middles. Take a look.

It is important that personal income tax is not the be all and end all. There are deductions, there are slices of benefits that only apply to some, decisions P E Trump will make to corporate policies (tax breaks, subsidies, special deals) and of course global trade and other policies. All will impact what you take home. So, this is just one view.

Image Source: https://howmuch.net/___

posted image

2016-12-05 00:25:32 (4 comments; 0 reshares; 22 +1s; )Open 

This is a great dataviz... Where the US is diverse, where it isn't... and the rapid change is coming to many of the least-diverse areas!

Purely from a technical perspective, it is cool that the team at WaPo uses the multiple dimensions to describe the change (see the square on the top right of the picture).

What is very cool for the US is the change that is coming, more diversity, faster, and with it all the changes it brings. I see them as positive (most of all due to diversity of thought and acceptance).

The article, extremely worth reading in detail, https://goo.gl/M8G9Qu, shares slices of the data with us. Where there is a lot of diversity and it is growing, where there is not and it is growing etc., etc.

Diversity is not growing everywhere though. Clusters of counties in West Virginia, Kentucky, Missouri, Montana and Idaho have remained virtually all... more »

This is a great dataviz... Where the US is diverse, where it isn't... and the rapid change is coming to many of the least-diverse areas!

Purely from a technical perspective, it is cool that the team at WaPo uses the multiple dimensions to describe the change (see the square on the top right of the picture).

What is very cool for the US is the change that is coming, more diversity, faster, and with it all the changes it brings. I see them as positive (most of all due to diversity of thought and acceptance).

The article, extremely worth reading in detail, https://goo.gl/M8G9Qu, shares slices of the data with us. Where there is a lot of diversity and it is growing, where there is not and it is growing etc., etc.

Diversity is not growing everywhere though. Clusters of counties in West Virginia, Kentucky, Missouri, Montana and Idaho have remained virtually all white for a very long time and certainly since 2000 (the start of dataset below). Likewise some of them are areas that are almost all Hispanic, such as along the Texas-Mexico border, or are entirely Native American.

But that the "staying non-diverse" computes just over 8 million people, 3 percent of the nation, means macro changes, and their accrued benefits, will continue apace.

#hopeandchange #dataviz___

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2016-12-02 17:57:41 (7 comments; 2 reshares; 27 +1s; )Open 

Podcast Time!

It was so fab to do a podcast with Bilal over at Creator Lab. We focussed less on my professional work, analytics and marketing and storytelling. Bilal was more interested in the "story behind the story".

It ended up being a ton of fun. You can listen to it here: https://goo.gl/yDD3PB

Bilal, the consummate professional that he is, wrote up the a brief summary and the timestamps. It should give you a sense for what we spoke about:

+ Background of how Bilal & Avinash know each other [1m38s]
+ Explaining what his job is to his mum [2m51s]
+ How he got his job at Google [3m44s]
+ Growing up poor in India & living in a factory [5m16s]
+ Where his work ethic came from [10m31s]
+ Moving to Saudi Arabia & the USA [12m44s]
+ How he uses the fear of going broke and losing his job to motivate himself... more »

Podcast Time!

It was so fab to do a podcast with Bilal over at Creator Lab. We focussed less on my professional work, analytics and marketing and storytelling. Bilal was more interested in the "story behind the story".

It ended up being a ton of fun. You can listen to it here: https://goo.gl/yDD3PB

Bilal, the consummate professional that he is, wrote up the a brief summary and the timestamps. It should give you a sense for what we spoke about:

+ Background of how Bilal & Avinash know each other [1m38s]
+ Explaining what his job is to his mum [2m51s]
+ How he got his job at Google [3m44s]
+ Growing up poor in India & living in a factory [5m16s]
+ Where his work ethic came from [10m31s]
+ Moving to Saudi Arabia & the USA [12m44s]
+ How he uses the fear of going broke and losing his job to motivate himself [20m45s]
+ Why it can make sense to take a title & pay cut [28m40]
+ What attracted him to web analytics [29m46s]
+ Taking the plunge to start a company and knowing when it’s the right time to go for it [30m28]
+ Starting a blog and role of personal branding [32m40s]
+ “If I can listen to 50 podcasts, why should I listen to you” [45m35s]
+ Career limiting moves [51m33s]
+ Why he gets more engagement from 9.5k email subscribers than 200k twitter followers [1hr47s]
+ What’s motivating him [1hr3m53s]
+ Can you be happy if you always want to stand out? [1hr5m43s]
+ Spending 4 hours a week to learn something new [1hr7m12s]
+ Advice to 18 year old Avinash [1hr8m15s]
+ What success means to him [1hr9m28s]
+ Examples of failure [1hr10m38s]

Podcast here: https://goo.gl/yDD3PB Enjoy!___

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2016-11-28 17:54:46 (0 comments; 2 reshares; 18 +1s; )Open 

The German Federal Statistical Office (Destatis) has a great site with lots of data, and some very cool visualizations.

Below, I've captured two snapshots of shifts in German population. You can play with the data here: https://goo.gl/bWJj6f

It is pretty interesting to move the slider, all the way back to 1950, and see how men and women change over the years. As you go forward, to 2060, it is likewise fascinating to see the shifts.

What is even more interesting, given the climate we are in, is to see the projected implications of immigration. On the site, https://goo.gl/bWJj6f, click on Lower Immigration and Higher Immigration choices and see the shifts. You'll be surprised.

While there is a lot of rhetoric around implications of immigrants, a cold look at the data would perhaps change the minds of the open-minded related to the need for immigration.... more »

The German Federal Statistical Office (Destatis) has a great site with lots of data, and some very cool visualizations.

Below, I've captured two snapshots of shifts in German population. You can play with the data here: https://goo.gl/bWJj6f

It is pretty interesting to move the slider, all the way back to 1950, and see how men and women change over the years. As you go forward, to 2060, it is likewise fascinating to see the shifts.

What is even more interesting, given the climate we are in, is to see the projected implications of immigration. On the site, https://goo.gl/bWJj6f, click on Lower Immigration and Higher Immigration choices and see the shifts. You'll be surprised.

While there is a lot of rhetoric around implications of immigrants, a cold look at the data would perhaps change the minds of the open-minded related to the need for immigration. (Closed-minds don't need data, facts are irrelevant.)

#dataviz___

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2016-11-14 17:48:21 (5 comments; 2 reshares; 21 +1s; )Open 

Cool graphics from the election!

This election has been rich in visualizations (not all great, my worst fav was the BBC's election night coverage, a parade of horrid graphics and visuals). Kaiser has picked four charts and shared why they are so good.

Here is what he says about the below chart: "While the chart's main purpose is to display the changes within each income segment, it does allow readers to address a secondary question. By focusing only on the 2004 endpoints, one can see the almost linear relationship between support and income level. Then focusing on the 2016 endpoints, one can also see an almost linear relationship but this is much steeper, meaning the spread is much narrower compared to the situation in 2004. I don't think this means income matters a lot less - I just think this may be the first step in an ongoing demographic shift. This chart is both... more »

Cool graphics from the election!

This election has been rich in visualizations (not all great, my worst fav was the BBC's election night coverage, a parade of horrid graphics and visuals). Kaiser has picked four charts and shared why they are so good.

Here is what he says about the below chart: "While the chart's main purpose is to display the changes within each income segment, it does allow readers to address a secondary question. By focusing only on the 2004 endpoints, one can see the almost linear relationship between support and income level. Then focusing on the 2016 endpoints, one can also see an almost linear relationship but this is much steeper, meaning the spread is much narrower compared to the situation in 2004. I don't think this means income matters a lot less - I just think this may be the first step in an ongoing demographic shift. This chart is both fun and easy to read, packing quite a bit of information into a small space."

Kaiser is an expert in data, analysis and visualization, checkout all four charts and his guidance here: https://goo.gl/Eh8Re0___

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2016-11-11 16:52:41 (3 comments; 2 reshares; 17 +1s; )Open 

I am surprised at how many people continue to get advanced segmentation wrong in Google Analytics. And, it is your single best strategy to do analysis that is focussed and insightful!

I wrote a post on this topic, with a very simple picture that might help transform how you think about this topic. Check it out...

Visitor, Visit, and Hit Level Segmentation: The Unconfusing: https://goo.gl/PX2tdL

I am surprised at how many people continue to get advanced segmentation wrong in Google Analytics. And, it is your single best strategy to do analysis that is focussed and insightful!

I wrote a post on this topic, with a very simple picture that might help transform how you think about this topic. Check it out...

Visitor, Visit, and Hit Level Segmentation: The Unconfusing: https://goo.gl/PX2tdL___

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2016-10-31 15:56:32 (2 comments; 1 reshares; 12 +1s; )Open 

Check your inbox now... the latest edition of my newsletter, The Marketing Analytics Intersect, is in there!

Today's topic: "10 Technology Predictions | 2017 and Beyond"

The world is going to change a lot, yet predicting that change can often be a career-limiting move. I share ten predictions, they are not all tech based, and my perspective on each one to get you to think harder.

#7 is in the image below. Other topics include augmented reality, screenless browsing, blockchains (what!), and more.

If you are not a subscriber to my newsletter, I'm hurt. :) But, you can rectify that by signing up here: http://zqi.me/tmaisignup 

Check your inbox now... the latest edition of my newsletter, The Marketing Analytics Intersect, is in there!

Today's topic: "10 Technology Predictions | 2017 and Beyond"

The world is going to change a lot, yet predicting that change can often be a career-limiting move. I share ten predictions, they are not all tech based, and my perspective on each one to get you to think harder.

#7 is in the image below. Other topics include augmented reality, screenless browsing, blockchains (what!), and more.

If you are not a subscriber to my newsletter, I'm hurt. :) But, you can rectify that by signing up here: http://zqi.me/tmaisignup ___

posted image

2016-10-24 16:03:34 (6 comments; 6 reshares; 25 +1s; )Open 

Perhaps nothing else will move your salary high up and to the right, like my latest post. The topic is tough, it touches every part of your business strategy. Here it is...

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps: https://goo.gl/Ov0KOJ

Here is a rundown of the exciting collection of possibilities that the post covers in detail, with love...

Ladders of Awesomeness #wth
Digital Attribution's Ladder of Awesomeness
Wait, Wait, What the Heck is Attribution?
Digital Attribution's Ladder: Step Details
Step 1: Optimal Metrics
Step 2: Macro and Micro-Outcomes
Step 3: Assisted Conversions
Step 4: Standard Attribution Models
Step 5: Custom Attribution Modeling
Step 6: Data-driven Attribution Modeling
Step 7: Pan-Existence Modeling ... more »

Perhaps nothing else will move your salary high up and to the right, like my latest post. The topic is tough, it touches every part of your business strategy. Here it is...

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps: https://goo.gl/Ov0KOJ

Here is a rundown of the exciting collection of possibilities that the post covers in detail, with love...

Ladders of Awesomeness #wth
Digital Attribution's Ladder of Awesomeness
Wait, Wait, What the Heck is Attribution?
Digital Attribution's Ladder: Step Details
Step 1: Optimal Metrics
Step 2: Macro and Micro-Outcomes
Step 3: Assisted Conversions
Step 4: Standard Attribution Models
Step 5: Custom Attribution Modeling
Step 6: Data-driven Attribution Modeling
Step 7: Pan-Existence Modeling
Step 8: Nonline Controlled Experiments
Step 9: Advanced Controlled Experiments

If you action even half of the advice above, you'll influence not just the data and marketing strategy inside your company... You'll upgrade three even more critical elements that drive success: People, Process, Structure!

I hope you find the post to be of value, https://goo.gl/Ov0KOJ. Please share your comments directly on the post itself to help propel the conversation forward. Thank you.___

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2016-10-23 21:53:24 (0 comments; 4 reshares; 13 +1s; )Open 

A strong sense is being communicated, that 42% of the populace seems to agree, that America needs to be made great again.

Regardless of where you stand on that perspective, I am sure this will bring as much joy to your heart as it does mine... The world is doing great!

You can look at the data in Absolute, or go here to look at it in Relative terms: https://goo.gl/kmS4IB Pretty damn amazing.

Even one of our fellow humans having to live in extreme poverty is not acceptable, so we have work to do. Still. Happy data.

Make World Greater Still. :)

Important Context: Extreme poverty is defined as living at a consumption (or income) level below 1.90"international $" per day. International $ are adjusted for price differences between countries and for price changes over time (inflation).

A strong sense is being communicated, that 42% of the populace seems to agree, that America needs to be made great again.

Regardless of where you stand on that perspective, I am sure this will bring as much joy to your heart as it does mine... The world is doing great!

You can look at the data in Absolute, or go here to look at it in Relative terms: https://goo.gl/kmS4IB Pretty damn amazing.

Even one of our fellow humans having to live in extreme poverty is not acceptable, so we have work to do. Still. Happy data.

Make World Greater Still. :)

Important Context: Extreme poverty is defined as living at a consumption (or income) level below 1.90"international $" per day. International $ are adjusted for price differences between countries and for price changes over time (inflation).___

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2016-10-12 20:46:07 (2 comments; 1 reshares; 17 +1s; )Open 

Do we hold any responsibility for accepting, or actively advocating, for torturing people? Even innocent people if we have to? Because of a vaguish feeling of safety? Even after the US Senate report, written by Republicans and Democrats, showed there were zero results from torture?

Wait. Don't answer that.

Regardless of your point of view, I request you to read this story about Suleiman Abdullah Salim:

http://www.nytimes.com/2016/10/12/world/cia-torture-abuses-detainee.html

Every US citizen deserves to know what is being done in their name, using their money.

"From Somalia, the C.I.A. flew Mr. Salim to a United States base in Djibouti. He was blindfolded and stripped, and an object was inserted in his rectum while the Americans photographed him, according to court documents."

"The Americans routinely hauled him from his... more »

Do we hold any responsibility for accepting, or actively advocating, for torturing people? Even innocent people if we have to? Because of a vaguish feeling of safety? Even after the US Senate report, written by Republicans and Democrats, showed there were zero results from torture?

Wait. Don't answer that.

Regardless of your point of view, I request you to read this story about Suleiman Abdullah Salim:

http://www.nytimes.com/2016/10/12/world/cia-torture-abuses-detainee.html

Every US citizen deserves to know what is being done in their name, using their money.

"From Somalia, the C.I.A. flew Mr. Salim to a United States base in Djibouti. He was blindfolded and stripped, and an object was inserted in his rectum while the Americans photographed him, according to court documents."

"The Americans routinely hauled him from his cell to a room where, he said, they hanged him from chains, once for two days. They wrapped a collar around his neck and pulled it to slam him against a wall, he said. And they shaved his head, laid him on a plastic tarp and poured gallons of ice water on him, inducing a feeling of drowning."

"Mr. Salim described other grisly practices by his jailers: placing him in a coffin-like box, his arms stretched and chained, on top of cleaning chemicals; strapping him to a gurney and injecting him with drugs that made him woozy; bringing dogs into a room to threaten him."

Oh. In case it entices you a tiny bit more, and this should not matter re above, Mr. Salim was innocent.

All this... in your name, in my name, in our name.___

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2016-10-07 16:47:04 (7 comments; 3 reshares; 27 +1s; )Open 

Here's the magic word for Marketers: Attention.

As media explodes, devices permeates every moment of our day, interruption will succeed less and less and the challenge for Marketers will be how to earn meaningful attention.

My recommendation has been to have brands stand for something, consistently. Johnnie Walker is a great example.

Johnnie Walker's whiskey is amazing and their slogan, Keep Walking, has been represented consistently by people of a certain skin tone doing extreme/cool things. It has worked very well for them for a hundred plus years.

Is that enough in a world where standing for something, reaching every person with meaning, will earn attention?

Here is what standing for something, earning attention, brand love, looks like from Johnnie Walker:

(Warning: Extremely slight nudity)... more »

Here's the magic word for Marketers: Attention.

As media explodes, devices permeates every moment of our day, interruption will succeed less and less and the challenge for Marketers will be how to earn meaningful attention.

My recommendation has been to have brands stand for something, consistently. Johnnie Walker is a great example.

Johnnie Walker's whiskey is amazing and their slogan, Keep Walking, has been represented consistently by people of a certain skin tone doing extreme/cool things. It has worked very well for them for a hundred plus years.

Is that enough in a world where standing for something, reaching every person with meaning, will earn attention?

Here is what standing for something, earning attention, brand love, looks like from Johnnie Walker:

(Warning: Extremely slight nudity) https://www.youtube.com/watch?v=eFtaVzy70aQ

I am not embarrassed to admit I was literally moved to tears. The kind of forgiveness on display is beyond rare, the storytelling is so amazing, and, most of all, Johnnie Walker's decided that Keep Walking is not just for extreme/cool things - that it stands for everyday struggles, big and small, by every human.

What a beautiful brand statement.

They followed that with Lesvos:

https://www.youtube.com/watch?v=INkT00ewy48

Incredible.

What a great lesson for all of us.

The challenge for Johnnie Walker will be to figure out how to do this consistently - the world is only going to get more attention starved with every passing day. The challenge for Johnnie Walker will be to invest in getting the message out there (perhaps five less airport billboards!).

There will be politics to deal with. There will be a company full of people who will want to do what they have always done (humans don't like change). There will be agencies trying to protect the old way of doing things and their current fee structure. There will be measurement "experts" who will try to judge a fish by it's ability to climb trees. There will be cultural norms to deal with.

What the above two videos show is that it is possible to overcome all that. I am confident leadership at Johnnie Walker, and your company, has the strength of their convictions, the foresight to see the future, to overcome all of the above. It is hard.

I want to raise my glass to the Marketing team at Johnnie Walker for the brilliance at display here, for having the courage to stand for something, and to solve for where Marketing is going.

Keep Walking!___

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2016-09-29 18:05:02 (6 comments; 2 reshares; 21 +1s; )Open 

What does 2000 calories look like?

I am sure you have seen versions of this where an entire dinner is included (entrees, appetizers, etc. etc.). I loved these three because you get 2000 (plus!) calories in just one thing. Just for contrast, I've added the Steak.

Three things...

* Sonic: Peanut Butter Caramel Pie Shake (2,090)
* Cheesecake Factory: Louisiana Chicken Pasta (2,370)
* Ruth's Chris Steakhouse: Cowboy Ribeye steak (1,690), martini (230)

Calories are not the be all and end all when it comes to our health, so many other factors matter. Calories, still, are an important element to consider. I hope this inspires you to be curious.

Lots more visuals, and meals (!), on the New York Times website: https://goo.gl/eim3Uf

What does 2000 calories look like?

I am sure you have seen versions of this where an entire dinner is included (entrees, appetizers, etc. etc.). I loved these three because you get 2000 (plus!) calories in just one thing. Just for contrast, I've added the Steak.

Three things...

* Sonic: Peanut Butter Caramel Pie Shake (2,090)
* Cheesecake Factory: Louisiana Chicken Pasta (2,370)
* Ruth's Chris Steakhouse: Cowboy Ribeye steak (1,690), martini (230)

Calories are not the be all and end all when it comes to our health, so many other factors matter. Calories, still, are an important element to consider. I hope this inspires you to be curious.

Lots more visuals, and meals (!), on the New York Times website: https://goo.gl/eim3Uf___

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2016-09-22 21:14:23 (0 comments; 3 reshares; 21 +1s; )Open 

Data is incredible, so why does Google obsess about storytelling? http://zqi.me/cgstorytelling

It might be odd to hear from a lover of data and the writer of books on data that data honestly is not enough. It is necessary, but not sufficient.

Some of you might believe, ok data is not enough but you are actually not providing data, you are providing insights. Still. Not enough.

So what works? What's storytelling with data?

I had the incredible privilege of meeting Carmine Gallo, communications coach and best selling author, to answer those two questions.

Here's how my beloved team is trying to change the world, one story at a time: http://zqi.me/cgstorytelling

Data is incredible, so why does Google obsess about storytelling? http://zqi.me/cgstorytelling

It might be odd to hear from a lover of data and the writer of books on data that data honestly is not enough. It is necessary, but not sufficient.

Some of you might believe, ok data is not enough but you are actually not providing data, you are providing insights. Still. Not enough.

So what works? What's storytelling with data?

I had the incredible privilege of meeting Carmine Gallo, communications coach and best selling author, to answer those two questions.

Here's how my beloved team is trying to change the world, one story at a time: http://zqi.me/cgstorytelling___

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2016-09-13 22:38:14 (2 comments; 5 reshares; 21 +1s; )Open 

My latest post is about the graph you see below, and the incredible lessons it contains - for the people who collected the data, did the analysis and for you in terms of how you can be brilliant about qualitative analysis.

Smarter Survey Results and Impact: Abandon the Asker-Puker Model! https://goo.gl/jOJkPM

The post tells the story in these five chapters:

1. The World Needs Reporting Squirrels. Wait. What!
2. Three thoughts that explain the Econsultancy/Lynchpin graph.
3. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy.
4. Bonus #2: The Askers-Pukers Business Model.
5. Bottom-line.

Even if you never do a single survey, or care about analytical skills, the post should influence what you should do with data, of any type, to further your career smartly.

As always, I welcome your feedback via comments on the blog,... more »

My latest post is about the graph you see below, and the incredible lessons it contains - for the people who collected the data, did the analysis and for you in terms of how you can be brilliant about qualitative analysis.

Smarter Survey Results and Impact: Abandon the Asker-Puker Model! https://goo.gl/jOJkPM

The post tells the story in these five chapters:

1. The World Needs Reporting Squirrels. Wait. What!
2. Three thoughts that explain the Econsultancy/Lynchpin graph.
3. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy.
4. Bonus #2: The Askers-Pukers Business Model.
5. Bottom-line.

Even if you never do a single survey, or care about analytical skills, the post should influence what you should do with data, of any type, to further your career smartly.

As always, I welcome your feedback via comments on the blog, https://goo.gl/jOJkPM Thanks!___

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2016-09-12 17:59:46 (1 comments; 1 reshares; 13 +1s; )Open 

When Texas police shoot, what happens?

You would expect that this is not a hard question to answer. Afterall with all the hot air being generated from real events, one would expect that data would be the "great clarifier." That though is not the case.

Most police departments, including Texas, do not, often extremely intentionally, keep track of the necessary data. Perhaps due to the fear that data might not show them to be so great.

This is irrational. A massive percentage of police officers work hard every day and keep us safe, and there are lessons to be learned and improved upon in the small percentage of cases where things go awry.

Neither will happen though without the data.

Ten million kudos and appreciation to the Texas Tribune (hurray newspaper journalists!!!!) for studying every single one of the 656 shootings between 2010 and 2015... more »

When Texas police shoot, what happens?

You would expect that this is not a hard question to answer. Afterall with all the hot air being generated from real events, one would expect that data would be the "great clarifier." That though is not the case.

Most police departments, including Texas, do not, often extremely intentionally, keep track of the necessary data. Perhaps due to the fear that data might not show them to be so great.

This is irrational. A massive percentage of police officers work hard every day and keep us safe, and there are lessons to be learned and improved upon in the small percentage of cases where things go awry.

Neither will happen though without the data.

Ten million kudos and appreciation to the Texas Tribune (hurray newspaper journalists!!!!) for studying every single one of the 656 shootings between 2010 and 2015 in Texas's largest cities. They did so with no cooperation from the authorities, and by manually following up on every single shooting.

The sunshine that follows on all these shootings is massively illuminating. Four interesting bits attached to this post, for the rest please visit the Texas Tribune site: https://apps.texastribune.org/unholstered

I cannot recommend a visit to the above site more, for the detailed data, for the way it is presented, the way the whole experience is curated. It is wonderful and well done.___

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2016-08-31 15:54:35 (13 comments; 11 reshares; 42 +1s; )Open 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal 

This is brilliant: Men in suits Vs. women in burkas.

Obviously the issue is nuanced and complex. But, the comment by Henry Stewart is incredibly effective at dismantling the logical fallacy of the shoot-from-the-hip reactions by people of low-intellect that seem to be dominating this discussion currently.

"For every complex problem there is an answer that is clear, simple, and wrong."

Image source: https://goo.gl/yTKQUm Via my wonderful friend +Thomas Baekdal ___

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2016-08-23 16:22:48 (1 comments; 2 reshares; 21 +1s; )Open 

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from:... more »

50% of the world lives on 1% of it's land.

Let that sink in. Pretty amazing, right?

That thought is the basis of a wonderful collection of visuals that illustrate how much land is occupied by 50% of the people.

The most extreme example of this is Australia, the country with the land mass of the United States with population of just 23 mil (compared to US 300 mil) that insists it is so stricken that it needs to hold immigrants under brutal conditions in tiny specks of dust like Nauru and Papua New Guinea (more here if you are curious: short video: https://goo.gl/Ia5kMC)

Canada is quite sparse, as you might have known, but did you realize 50% lives in such a small area?

The visualization for France is cool as you can see the gif illustrate each percentage on the land mass.

These three illustrations are from: http://metrocosm.com/population-density-maps/ There are many others there (check out Italy for example).

#dataviz___

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2016-08-12 17:50:59 (1 comments; 4 reshares; 17 +1s; )Open 

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e

There are many ways in which to give context to data, longer time trends is one and coupling that with history is an excellent way to really get your analytical juices flowing! The two trends compare Mrs. Clinton & Mr. Trump with Mr. Obama and Mr. Romney.

Isn't it amazing. The day to day Fox News and CNN hyperventilating might suggest that the race is tight and could go either way. It is looking more like it is going to be a blowout.

Remember I said history is great context. Before the blue line pops the champagne, notice the red spike mid-late Sept for Mr. Romney. He almost erased all of Mr. Obama's gains very quickly! So, could still happen and one has to be vigilant.

For now, the data suggests a blowout. Should be fun for all analysts to see how data and reality turn out!

Graph Source: https://goo.gl/U9Jy8e___

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2016-08-09 13:34:53 (1 comments; 8 reshares; 40 +1s; )Open 

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :)Here&... more »

My latest post covers an advanced collection of recommendations for you to shift from being a Reporting Squirrel (if you are one) to becoming a true Analysis Ninja.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide: http://goo.gl/BNEvDh

It is powered by the fact that the Google Analytics team now gives us all access to a fully featured dataset that we can use to learn. It is so cool to have data now!!

Here are the elements you'll learn from:

1. Play with Enhanced Ecommerce Reports
2. Gain Attribution Modeling Savvy
3. Learn Event Tracking's Immense Value
4. Obsess, Absolutely Obsess, About Content
5. SEO & PPC, Because You Should!
6. Develop a Smarter Understanding of Your Audiences
7. Icing on the Cake: Benchmarking, ‪#‎omg‬

Life is too short to be a Reporting Squirrel. :) Here's the post: http://goo.gl/BNEvDh___

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2016-08-02 20:41:20 (6 comments; 7 reshares; 40 +1s; )Open 

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general... more »

Look at this, an insanely insightful visualization about democracy. Or "democracy."

I've spliced together the composite you see in this post, but it comes comes from the wonderful team at New York Times. They show how just 9% of America choose Mr. Trump or Ms. Clinton as a nominee.

That core point is interesting/heart-breaking all by itself. You should visit the page and scroll through the page to see the interactive version, it is awesome: http://goo.gl/NYRcUq

The reason for my splicing was to highlight the other interesting subtle point, how few people will help pick the self-described "leader of the free world." Close to less than half!

Each small square represents one million people. The first cluster is 103 million (kids, non-citizens, felons). The second cluster is 88 mil people. They do not vote at all, even in general elections!

How can we call ourselves a democracy when almost a hundred million people stay out?

This really broke my heart. I don't know what we can do to get them to add their voice, but we need their voice however they want to vote.

Re Mr. Trump trumpeting himself as the representative of the Republican party, as only half of those few who participated in the primaries voted for others. Same goes for Ms. Clinton. And yet, they are our choices.

American "democracy" is way more complicated than you imagine, and a lot less representative than you imagine. If you are still unconvinced by the two colored boxed on the bottom-edges, spend a few minutes learning about how the primary process is run for both parties.

And, it all seems so deeply entrenched. No change seems possible.

Call-to-arms though, if you like to complain about your nation/government... vote. At least vote.___

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2016-07-19 11:38:59 (0 comments; 1 reshares; 26 +1s; )Open 

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't... more »

I'm really excited about today's Marketing-Analytics Intersect newsletter - it is in your inbox now.

The title is: Don't Peanut Butter! Say No More Often.

It shares five simple, honestly simple, strategies you can use to bring massive focus to the work you do as an Analyst, as a Marketer, in order to ensure that your worth is recognized by the company (by ensuring everything you do is worth doing).

Yes, it is easier to do the things we are asked to and then bitch about them. But, life is too short for that. Make a difference, or go home.

It is important to point out that simple does not mean easy, though some people conflate the two. Simple means easy to understand and know. Then, depending on your skillset, depending on where your company is, the solutions might be a little easy or a little hard.

Still. Worth doing.

Don't peanut butter.

If you are not a subscriber to the newsletter yet, you can sign up here: http://zqi.me/tmaisignup___

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2016-07-13 15:39:18 (2 comments; 1 reshares; 19 +1s; )Open 

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are... more »

How much do you drink compared to the average American?

The answer to all questions like that is always... it depends. :)

But. We do have data to fall back on, thanks to the US government. The question asked is: "During the past 30 days, on the days when you drank, about how many drinks did you drink on the average?

A 12-ounce beer, a 5-ounce glass of wine, and a shot of liquor are each considered a drink.

Below are the slices for Females and Males (huge differences) and Hispanics and Asians.

If they drink, it turns out Asians, Male or Female, drink a lot less than Hispanics (or other categories). For Hispanic Males, the bottom of the distribution is heavier than Asians (or any other categories).

Averages also suck usually (http://goo.gl/u5Gbv), it is a tiny bit worrying to think what the top end of the distribution is if people are reporting they have eight or ten drinks on average.

You can look at other races, White, Blank and Native American here: http://goo.gl/KARSQu

Are you above or below average?

PS: There is one bit of contextual information that would be of value that is not here: How many people said they drink, and how often.___

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2016-07-06 16:28:16 (6 comments; 2 reshares; 32 +1s; )Open 

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without... more »

You are going to love my new post, because you love creating incredible digital experiences (regardless of your job title).

You'll find it here: Suck Less | A Plea For User-Centric Design: Powered By You! http://goo.gl/6VVzyp

Using examples like United, Patagonia and HTC, the post illustrates how an obsession with data and reporting might be keeping us from fixing the simplest, most primitive, things wrong with our digital strategy.

Here are the seven short-stories in the post:

1. HTC Does Not Check-out.
2. United Breaks Hearts.
3. Patagonia Returns No Love.
4. Your Turn | Ideas To Impact Your Bottom-line Today.
5. BUT I Want Data-First!
6. Everything's Fine. Our Digital Experience Rocks!
7. Testing Kills/Delays Good Ideas.

It might seem hard to believe but you can impact profit in your company without any data, by simply setting aside 30 mins a week. Checkout the post for how to accomplish the seemingly impossible and delivering true user happiness: http://goo.gl/6VVzyp___

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