CircleCount helps you better understand Google+

2013-05-03 01:55:07 (0 comments, 0 reshares, 2 +1s)

71 things to A/B test on your website. 

2013-04-24 16:38:15 (0 comments, 0 reshares, 1 +1s)

Hey y'all - I wrote up a blog post on Google Analytics Report Automation and thought I'd share it with you all. Anybody else doing any automation using Google Spreadsheets and Core API? Cheers!

2013-04-24 03:44:31 (0 comments, 1 reshares, 4 +1s)

+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP . 

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People: http://goo.gl/1ItYh .

+1

Also shared to +Public.

2013-04-24 03:44:25 (0 comments, 0 reshares, 0 +1s)

+Peep Laja's latest post provides a myriad of examples to illustrate 5 Principles of Persuasive Web Design: http://goo.gl/HYFQP . 

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

These five principles expand on +Peep Laja's earlier posts on knowing How to Identify Your Online Target Audience and Sell More: http://goo.gl/KMJ59 and Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People: http://goo.gl/1ItYh .

+1

2013-04-19 19:48:03 (0 comments, 0 reshares, 1 +1s)

Using OAuth2 with the oauth2 pub package for client-side login.  Thanks to +Adam Singer  and +Gerwin Sturm, getting login details on your web app with a Google login is easy.  Read the blog post to find out more.

2013-04-19 02:09:26 (0 comments, 0 reshares, 1 +1s)

You probably have heard of the #leanstartup , but have you heard of lean analytics?

If you're a #startup , this is a can't miss presentation. Featured speaker is Alistair Croll. Very savvy in the startup space.

Video: Lean Analytics: Using Data to Build a Better Startup Faster
Link: http://www.plixeo.com/startups/using-data-to-build-a-better-startup-faster/

2013-04-10 18:24:37 (0 comments, 0 reshares, 0 +1s)

Now with more mobile!

http://www.rimmkaufman.com/blog/rkg-digital-marketing-report-q1-2013-released/09042013/

2013-04-10 01:10:18 (4 comments, 1 reshares, 4 +1s)

+Michael Aagaard's latest post, How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research http://goo.gl/ivZjy , pulls more info on A/B tests and conversion rate optimization (CRO) from four years and what's now over 300 tests.

Back in January, Michael shared the first round of insights, Online Copywriting that Converts – 5 Lessons from 250 A/B Tests http://goo.gl/wAIEX .

Also shared to +Public.

+1 & thx for sharing.

2013-04-10 01:05:44 (0 comments, 0 reshares, 4 +1s)

How to Write Web Copy that Converts - 8 Simple Techniques

My latest post on ContentVerve.com is based on what I've learned from 4 years of research and 300 copy-related A/B tests. 

2013-04-05 12:54:40 (0 comments, 0 reshares, 0 +1s)

Dart Web Toolkit Showcase available for review. 

It has been tested on Chromium and FireFox. 

Any feedback appriciated.

http://akserg.github.com/dart_web_toolkit_showcase/

2013-04-03 22:23:29 (0 comments, 0 reshares, 2 +1s)

Mozilla Servo coming to Android and ARM
To quote +Kumar McMillan, “Multi-core computing has huge potential in mobile (and beyond). Samsung is on board to bring Rust+Servo to mobile.”

2013-04-03 21:53:28 (0 comments, 0 reshares, 0 +1s)

2013-03-29 21:51:36 (0 comments, 0 reshares, 0 +1s)

All new Podcast Site design by +Jin Y for Hanselminutes.com! This week features +Paul Irish. And it's a responsive site! Win for all.

2013-03-27 23:12:12 (1 comments, 0 reshares, 2 +1s)

How To Track Image Search in Google Analytics

Apply a few simple Google Analytics filters to gain insight into how much traffic you’re getting through image search. This is increasingly important as the Internet becomes more visual and the user behavior of these visits differs in material ways from traditional search traffic.

#seo   #googleanalytics   #images  

2013-03-26 20:01:56 (0 comments, 0 reshares, 0 +1s)

Learn how you can create a #video for your #LandingPage on a shoestring budget.

2013-03-26 19:22:57 (0 comments, 0 reshares, 2 +1s)

Using A/B testing to improve conversion rates, Smriti Chawla's posted Even wine companies use A/B testing: 201% increase in conversions http://goo.gl/cWhGI .

2013-03-26 14:32:47 (0 comments, 0 reshares, 0 +1s)

Google launches new tools to calculate the value of mobile advertising for your business. Full Value of Mobile http://goo.gl/IqkPR Includes calculators, case studies, and measurement tips. #gomo

2013-03-26 03:04:29 (3 comments, 0 reshares, 3 +1s)

+Peep Laja's posted 13 Unconventional Landing Page Strategies To Increase Conversions http://goo.gl/BrfGK . The post provides in depth insights into landing page optimizations, targeting 13 niches conversions. +1

Also, shared to +Public.

2013-03-26 03:05:04 (0 comments, 0 reshares, 1 +1s)

+Peep Laja's posted 13 Unconventional Landing Page Strategies To Increase Conversions http://goo.gl/BrfGK . The post provides in depth insights into landing page optimizations, targeting 13 niches conversions. +1

2013-03-26 02:40:39 (0 comments, 0 reshares, 0 +1s)

10 Call-to-Action Case Studies with Take-Aways and Examples from Real Button Tests - Check out the latest post on ContentVerve.com:  

2013-03-26 02:31:59 (0 comments, 1 reshares, 3 +1s)

A Custom Analytics Report To Identify Testing Opportunities

To get started with website testing and landing page optimization you need something to test. In the old days (2009) we would look for landing pages with a high bounce rate and test those pages.

But that's a very one-dimensional view of the world. External traffic sources land on different pages. And we need a better metric than just bounce rate. Let's also consider conversion rate to help us understand the impact of a landing page. We need a multi-dimension, multi-metric approach.

I created a custom +Google Analytics report that shows landing page, conversion rate and, if you're an ecommerce site, transactions and revenue.

Click here to add the custom report to your analytics account: http://troni.me/16TJvJf

You can view the traffic sources for each landing page acoup... more »

2013-03-26 02:31:38 (0 comments, 1 reshares, 1 +1s)

A Custom Analytics Report To Identify Testing Opportunities

To get started with website testing and landing page optimization you need something to test. In the old days (2009) we would look for landing pages with a high bounce rate and test those pages.

But that's a very one-dimensional view of the world. External traffic sources land on different pages. And we need a better metric than just bounce rate. Let's also consider conversion rate to help us understand the impact of a landing page. We need a multi-dimension, multi-metric approach.

I created a custom +Google Analytics report that shows landing page, conversion rate and, if you're an ecommerce site, transactions and revenue.

Click here to add the custom report to your analytics account: http://troni.me/16TJvJf

You can view the traffic sources for each landing page acoup... more »

2013-03-21 20:12:17 (0 comments, 0 reshares, 0 +1s)

New post: "A Primer On How To Get The Most Out Of Sitemaps" today on Search Engine Land. Enjoy!

2013-03-18 12:55:27 (0 comments, 1 reshares, 4 +1s)

+Avinash Kaushik has posted, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! http://goo.gl/SYgsY .

2013-03-18 12:37:50 (0 comments, 0 reshares, 1 +1s)

+Bill Slawski has posted, Google's Explores a User Activity Media Feed http://goo.gl/vAHRw . Screen shot diagrams in the patent application show some indication of how Google would implement tracking media and user's [and follower's] activity in social media profile streams / timelines.

While I would agree with Bill, it's unlikely I would want to receive a notification such as an email for every interaction, I would welcome an expansion in Google Analytics reporting to include all the captured information.

Also, shared to +Public.

2013-03-18 12:38:37 (0 comments, 0 reshares, 0 +1s)

Overcoming a Ghost Town Feel?

Do you want to know when people you're connected to watch a video, or download an app, or play a song? Are you interested in finding out what percentage of musical tastes you share with someone else?

A patent filing from Google describes a User Activity feed that makes me think of Facebook. Honestly, it's something that I don't want, and would hope I could opt out of if offered.

Would it be something you would use?

2013-03-15 15:04:42 (0 comments, 0 reshares, 0 +1s)

I'm doing a AMA at Inbound.org right now! 

Come Ask Me Anything about anything, or help me answer better questions by upvoting them.

Go to: http://goo.gl/QqE2m

#lifeloveanaltyicsmarketing  

2013-03-15 14:57:49 (0 comments, 0 reshares, 1 +1s)

Whiteboard Friday time, friends! Have a great weekend. :)

2013-03-15 14:34:06 (1 comments, 0 reshares, 0 +1s)

How to create a site-wide split test

2013-03-15 14:26:12 (1 comments, 0 reshares, 2 +1s)

Is AuthorRank Live?

There is not what I would call a "definitive" answer in the response from Googles John Mueller.
0:58 - 2:44

Question: 
Is AuthorRank as it is publicly termed live and effecting the Search Results?

Response:
M: AuthorRank is really popular, I think Matt mentioned it
JM: OK
M: At SMX this week talking to Danny Sullivan
JM: I think this is something we are still mostly working on, so it's not something that you really need to worry about at the moment.
It's probably giving to understand how Authorship works and ot make sure you have your site setup for that, to kind of get prepared for all of that
, but er at the moment it's not something critical you guys have to worry about.
M: It's just good for your brand for people to see your face in the search results.  So, if you want tod... more »

2013-03-14 17:16:35 (1 comments, 0 reshares, 2 +1s)

+Neil Patel's posted Click Here: 11 Ways to Improve Your Call to Actions http://goo.gl/zP7dr . The tactics covered are:

Tactic #1: Test button copy
Tactic #2: Color matters
Tactic #3: Location, location, location
Tactic #4: Design matters
Tactic #5: Timing is everything
Tactic #6: Be creative
Tactic #7: Tell people not to click
Tactic #8: Special effects
Tactic #9: Exit call to actions
Tactic #10: Whitespace
Tactic #11: No call to actions

2013-03-13 21:16:18 (0 comments, 0 reshares, 0 +1s)

Check out my new post on seogadget, would love to hear your thoughts :-)

2013-03-13 19:46:51 (0 comments, 0 reshares, 1 +1s)

Hi All

One of our developers has created a tool to get the data from GA for unique browser/version/os split out in one table. This is the blog post which contains the link to the tool: http://digital.cabinetoffice.gov.uk/2013/03/11/interesting-browser-stats/

(note that it can take a little while for the tool to load up)

2013-03-13 15:46:48 (0 comments, 1 reshares, 2 +1s)

Mobile Search Moments Understanding How Mobile Drives Conversions PDF (43 pages): http://goo.gl/ylhLZ , a new study from Google & Nielsen provides insights into when local search and mobile commerce merge.

A brief summery of the findings:

•  77% of mobile searches occur at home or at work; 17% on the go
•  on average, each mobile search triggers nearly 2 follow-up actions
•  Shopping queries are 2x more likely to be in store
•  55%of conversions (store visit, phone call or purchase) happen within an hour

2013-03-13 15:37:31 (0 comments, 0 reshares, 4 +1s)

Mobile Search Moments Understanding How Mobile Drives Conversions PDF (43 pages): http://goo.gl/ylhLZ , a new study from Google & Nielsen provides insights into when local search and mobile commerce merge.

A brief summery of the findings:

•  77% of mobile searches occur at home or at work; 17% on the go
•  on average, each mobile search triggers nearly 2 follow-up actions
•  Shopping queries are 2x more likely to be in store
•  55%of conversions (store visit, phone call or purchase) happen within an hour

2013-03-13 15:28:53 (0 comments, 5 reshares, 2 +1s)

Mobile Search Moments Understanding How Mobile Drives Conversions PDF (43 pages): http://goo.gl/ylhLZ , a new study from Google & Nielsen provides insights into when local search and mobile commerce merge.

A brief summery of the findings:

•  77% of mobile searches occur at home or at work; 17% on the go
•  on average, each mobile search triggers nearly 2 follow-up actions
•  Shopping queries are 2x more likely to be in store
•  55%of conversions (store visit, phone call or purchase) happen within an hour

2013-03-13 13:58:06 (0 comments, 0 reshares, 1 +1s)

Building Dashboards on +Google Drive using +Google Analytics data

This is a great tutorial on how to use App Scripts and Google Analytics to build dashboards by +Nick Mihailovski, Staff Developer Programs Engineer on the Google Analytics team.

He provides a very detailed walkthrough on how to install his script to query the API, how to format/visualize the data, and how to use Google sites to build a nice dashboard that auto-refreshes at any interval you wish. 

Very useful tool!

2013-03-12 23:55:45 (1 comments, 0 reshares, 3 +1s)

Authorship & Author Rank: Myths and Misunderstandings

+AJ Kohn just answered everything you ever wanted to know about Authorship & AuthorRank at #SMX  West. (Scroll to second part of panel presentation)

#authorship   #authorrank  

2013-03-07 22:42:31 (0 comments, 0 reshares, 0 +1s)

60% of bytes on the wire are images, and WebP provides 30-80% savings over JPEG and PNG - that's some serious impact on your bottom line and loading speed of your pages!

For the highlights of our GDL, see: http://bit.ly/VLNCDP

2013-03-07 18:27:08 (0 comments, 0 reshares, 0 +1s)

2013-03-01 22:52:20 (3 comments, 0 reshares, 3 +1s)

+Matt McGee has posted an excellent assessment on what accounts for the 1st public release of Google's Search Quality Rating Guidelines being a quarter the length of the one which was leaked last year, Google Gutted Its Search Quality Rating Guidelines For Public Release http://goo.gl/G2nEr .

Search Quality Rating Guidelines Version 1.0 November 2, 2012 PDF: http://goo.gl/S9GzK 41 pages

General Guidelines Version 3.27 June 22, 2012 161 pages

2013-03-01 18:59:03 (0 comments, 2 reshares, 1 +1s)

Google publishes Search Quality Rating Guidelines PDF: http://goo.gl/S9GzK . This is Version 1.0, dated November 2, 2012 .

The 'new' aspect is that this is the first time Google has officially released this document to the public on their own servers. The announcement is part of Google's Inside Search: How Search Works campaign.

Billions of times a day in the blink of an eye posted by +Jake Hubert  http://goo.gl/q6xbg

Google Inside Search: How Search Works
The Story http://goo.gl/cxqup
Overview http://goo.gl/wQyKN
Crawling & Indexing w/ +Matt Cutts http://goo.gl/WDgeQ
Algorithms and _The Evolution of Search w/ +Ben Gomes http://goo.gl/mNxIC
Fighting Spam http://goo.gl/4TaJP _Policies_ http://goo.gl/UvAI8

h/t to +Danny Sullivan & +Search Engine Land for sharing.

2013-02-27 20:03:17 (0 comments, 0 reshares, 0 +1s)

+Andrew Wales has posted 5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement http://goo.gl/sVc4H

The post provides actionable tips for both Android and iOS to measure crashes, stability, cost, device model, and server connectivity issues for mobile apps.

h/t to +Google Analytics for sharing.

2013-02-27 12:47:10 (1 comments, 2 reshares, 3 +1s)

+David Mihm has posted The Place of Review Filters in Local Search http://goo.gl/iCvuY . It provides some great insight for why reviews are important to SEO, local search and Social, Local, Mobile (SoLoMo).

2013-02-27 01:56:56 (0 comments, 3 reshares, 7 +1s)

+Radical Mustache has posted an extensive list of resources for local search & SEO, How To Show Up Higher On Google (The Ultimate Local SEO Guide) http://goo.gl/907ec . Great material with which to build a framework for Social, Local, & Mobil (SoLoMo) in 2013.

It's conveniently divided into eight chapters.

1) Getting Started With Local Search Engine Optimization (SEO)
2) Google+ Local For Newbies
3) How To Keep Your Business Data Clean (3 Simple Steps)
4) How To Optimize Your Website For Local SEO
5) The Ultimate Guide For Building Citations
6) Why Customer Reviews Help Local SEO (and How To Get Them)
7) Local SEO Case Studies: How Has Local SEO Paid Off For Other Businesses?
8) The Best Local Resources, Bar None!

2013-02-25 15:25:31 (0 comments, 1 reshares, 3 +1s)

+Avinash Kaushik's latest post, Excellent Analytics Tip #22: Calculate Return On Analytics Investment! http://goo.gl/ipdRE , provides many insights on how to measure improvements in return on analytics (ROA) investment. +1

2013-02-20 12:16:44 (0 comments, 1 reshares, 1 +1s)

+Maile Ohye has posted a video on the Google Webmaster Central Blog: Make the most of Search Queries in Webmaster Tools http://goo.gl/Q9FrJ . +1

Integrating Webmaster Tools with Google Analytics has been recommended for a few years. Using Search Queries “filters” offer greater insight into qualified visitors, click through rates (CTRs, missed opportunities, etc.

In the video Maile provides an explanation of the search queries information presented on Google > Webmaster Tools > Search Queries http://goo.gl/rNcvW

2013-02-19 23:57:27 (3 comments, 1 reshares, 4 +1s)

Who doesn't love checklists? This one's for content marketing, 50 Things Every Content Marketer Should Know http://goo.gl/QBJPE .

h/t to +WordStream for originally sharing the post.

2013-02-18 20:05:59 (0 comments, 0 reshares, 1 +1s)

2013-02-14 19:18:02 (0 comments, 1 reshares, 3 +1s)

Website Copywriting – 4 Common Sources of Friction and How to Overcome Them

4 years of research and over 250 split A/B tests have taught me a lot about website copywriting. One of the most important lessons is that friction kills conversion. The good news is that reducing friction is one of the most effective ways of increasing conversion. The bad news is that it can be difficult to spot sources of friction, if you don’t know what to look for.

In this article I’ll walk you through the four most common sources of friction related to website copy, and give you concrete tips for how to overcome them.