
Avinash Kaushik
Author, Digital Marketing Evangelist
Occupation: Author, Digital Marketing Evangelist.
ProfilesRankThis is the rank of 'Avinash Kaushik' out of all Google+ Profiles.: 694 (GenderRankFor the gender 'Other'.: 6)
Followers: 163,677
Following: 404
Added to CircleCount.com: 07/07/2011That's the date, where Avinash Kaushik has been indexed by CircleCount.com.
This hasn't to be the date where the daily check has been started. (Update nowYou can update your stats by clicking on this link!
This can take a few seconds.)
Avinash Kaushik was in following circles
Activity
Average numbers for the latest postings:
15 comments per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many comments someone has received recently.
55 reshares per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of .how often someone's posts have been reshared lately.
106 +1's per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many +1's someone has received on his or her posts recently.
940 characters per posting'Current posts' means the last 50 posts that are at the most 4 weeks old. So this metric gives a picture of how many characters someone has used per post recently.
Latest postings

2013-05-25 21:39:11 (0 comments, 0 reshares, 0 +1s)
No one ever changed the world by being normal.
Words to live by. : ) What an amazing coincidence that the black button is next to the orange one?
Our favorite doughnut place, four miles of bike ride away, has a whole bunch of buttons. These two stood out to me this morning.
Be non-normal.
#wordstoliveby


2013-05-24 22:00:55 (2 comments, 16 reshares, 54 +1s)
Things to hit when you're angry. Graphed.
Advice you can use on any day, but perhaps especially so on a long weekend with your family. Have a good one. Don't be angry. And if you do, now you know what to do.
Have a great weekend!
Source: http://goo.gl/qjXgd


2013-05-24 16:00:18 (3 comments, 13 reshares, 24 +1s)
1985-2010: The Fattening of these United States of America.
This is something. Dark brown is greater than 30% obesity in population. Some people think... "Oh, obese? No, that's not us. That's somebody else!" Nope. It is us. All of us.
Though what is up with the south?
It does not matter how you define obesity. We are all getting fat. The downside is not that we will run out of food, no chance of that. The downside is that our fatness will bestow upon us the kinds of diseases and sucky old age that will be hard to deal with. No, not for the government. For each obese person. You and I and our friends and neighbors. At the end of the day the only reason to be healthy, is that the alternative sucks for a very long time.
PS: Can I gloat for a moment that my state is still in the pale yellow? We are going to get to orange and then brown. B... more »

2013-05-23 21:41:45 (17 comments, 13 reshares, 40 +1s)
Help, please. Would you please do me a solid and take this quick Market Motive (my start up) industry survey? I'll really appreciate it: http://goo.gl/vQGZb Thank you.


2013-05-23 16:03:24 (9 comments, 29 reshares, 30 +1s)
Most popular country in the world? GERMANY! It seems just yesterday Germany was being tarred and feathered (not because of the war, though some still think of that) because of the EU crisis and economic recovery. This is nothing short of amazing.
You know what is astonishing? Even the Greeks and Spaniards, deeply unkind to Chancellor Merkel, rated Germany with greater than 70% positive ratings.
A couple of great lessons.
1. If you live your core values and deep inside you are good people (product) doing good things, your brand will survive temporary nonsense just fine.
2. The only first world country that is lower than us (USA) is South Korea (what is up with that Koreans?). This is sad. Is this just the price we pay for our military industrial complex and self appointed role of policing the world? Our positive ratings are three points higher than C... more »


2013-05-22 15:55:55 (4 comments, 28 reshares, 44 +1s)
[I'll disagree with the title of the slide, and change it...]
The power of "branding." Yes, price is important, it is super important for households with less than $50k annual income (totally makes sense), but as you move up the segments, it is pretty amazing how the power of the brand grows steadily.
It even overtakes quality, by a lot, for households over $100k. Now that seems to make no sense. Would you rather buy something because of the label on it, rather than the quality of the product? Wait. What am I asking. Of course we do! : )
Branding it not just TV commercials and product packaging. It is a combination of your people, your values, your day to day actions. It is your ability to innovate, to merchandise, to be there at the point of pain (and solve it). It is insanely hard to establish, and yet often simple to explain.
Because we are on ... more »


2013-05-21 16:04:46 (16 comments, 45 reshares, 66 +1s)
So what did Yahoo! really buy with Tumblr? A part of the validation offered (by Ms. Mayer especially) was that the goal was to buy the users. Paraphrasing: "Take 700 mil we have, add 200 mil from Tumblr, and you have almost one billion, a huge audience to monetize."
I'm not sure where those numbers come from, but if Yahoo! wanted to buy "people" they might have been better off buying wordpress.com or blogspot.com. (Is it not a shame that Blogger is not much cooler and in consciousness? Google needs to work harder on that!)
See graph 1 below, unique visitors each month on each platform from Compete. Tumblr is much smaller than people might imagine in its ability to attract an audience.
Perhaps graph 2 is the reason that Yahoo! bought Tumblr, the number of page views (attractive for delivering display ads). You can see that Wordpress has h... more »


2013-05-20 16:39:02 (9 comments, 27 reshares, 81 +1s)
Excellent Analytics Tip #24: Obsess About Real Business Profitability: http://goo.gl/R5qOU My latest post is about an astounding mistake that we make every single day as marketers and analysts. Not caring about what really matters, often because it is not in our job description or analytics tools.
An incomplete picture looks like the one below. It causes massive waste of marketing dollars, misplaced priorities by your business, and general super-lameness.
Read the post, http://goo.gl/R5qOU, for what the prescription looks like.
I do a detailed walk through of the case study below, it will shock you how dramatically the picture changes, and also apply it to e-commerce and omni-channel B2B businesses.
#howtorockmore #analytics #besmartergetpromoted


2013-05-20 04:32:45 (100 comments, 438 reshares, 942 +1s)
I believe I've shared this once before, but can't find it so you get to delight in it once more. From the inimitable Matthew Inman: http://goo.gl/EqmKO
While @hotmail is dead, it is now outlook.com (and at least for me) served on a bay175.mail.live.com/mail, it is unclear what to think of outlook as a brand. It reminds me of Outlook the software, which I equate to non-cloud old thinking and hence back to, for now, the same type of brand impression as @hotmail.
#branding
PS: I wonder if there is a category for "own domain but based on the Google Apps stack." I would be in that one. :)

2013-05-18 15:53:43 (59 comments, 578 reshares, 672 +1s)
This. Is. Hilarious.
Some of the jokes are too inside the beltway. But even if you know nothing about the VC game, you are still going to smile.
If you've had the privilege of pitching to VCs, you are going to die laughing.
#gotesla #creativity
Nikola Tesla Pitching Silicon Valley VCs


2013-05-17 16:47:15 (47 comments, 153 reshares, 359 +1s)
World's Greatest Social Media Advice.
I was watching the comedian Craig Ferguson for a few minutes and somewhere in his comedy special he was ranting about social media. Then he said the single greatest piece of advice I've ever heard about the thoughtful consideration you should give before your post something on Facebook, Google+, Twitter and the rest.
Three simple questions. They'll awesomize your social presence.
#adviceyoucanuse


2013-05-16 19:03:19 (16 comments, 6 reshares, 29 +1s)
Did you ever think that the saviors of our world were those creepy, crawly, noise, disturbance generating, stuff of nightmares? It is true. Bugs are going to save humanity!
If we are willing to switch away from cows, pigs and chickens - to insects - we have incredible benefits waiting for us.
Over 9 kilograms of cow feed is required to produce 1 kilograms of edible weight. Crickets? Around 1.5 kilos only. So we feed them less, they feed us more!
Greenhouse produced? 80 - 160 for cows. 18 for Mealworms. They pollute the planet less!
Finally checkout the Protein chart at the bottom. You are going to rush to switch to Insects, Termites, Crickets, Silkworms!!
Now. As a vegetarian trust me I appreciate how difficult it is to put something you are not used to into one's mouth. Yucky.
But at some point in human evolution someone said: "... more »

2013-05-16 14:14:04 (5 comments, 13 reshares, 50 +1s)
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
An amazing quote by Margaret Mead.
This is an incredible video, it summarizes Google's thinking on going for moonshots. For someone who passionately hates shooting for incrementality, me, this is such an inspiring video.
If you are not sure of this in a business context consider this.... I'm paraphrasing something I've heard +Larry Page say....
If you attempt a "crazy thing," you are not going to have a lot of competition because people don't like attempting crazy things. Even if you fail at it, you would have made more progress than if you were going for 1% improvement (rather than 10x with a moonshot). And if you succeed, you'll have the space to yourself for a while.
