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Avinash Kaushik

Avinash Kaushik Verified in Google 

Author, Digital Marketing Evangelist

Occupation: Author, Digital Marketing Evangelist. (Google Inc.)

Followers: 291,138

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Views: 38,059,249

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Activity

Average numbers for the latest posts (max. 50 posts, posted within the last 4 weeks)

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Top posts in the last 50 posts

Most comments: 25

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2016-03-18 16:05:25 (25 comments; 2 reshares; 56 +1s)Open 

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)

Most reshares: 57

posted image

2016-02-10 13:21:55 (4 comments; 57 reshares; 66 +1s)Open 

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2Kmore »

Most plusones: 70

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2015-11-20 18:36:45 (4 comments; 11 reshares; 70 +1s)Open 


Food for thought...

The narrowness of the intelligence being expressed the words and actions by folks is profoundly heartbreaking.

If you are curious about one more angle on this topic: The Economics of Syrian Refugees: http://goo.gl/uTvmGT

Latest 50 posts

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2016-05-01 20:43:54 (1 comments; 3 reshares; 31 +1s)Open 

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi

Sunday inspiration for you... Winners and runners-up from the 2016 Audubon Photography Awards competition.

Nature is always spectacular, these pictures are so breathtaking that one can't help take our appreciation for nature (and the photographer) to the next level.

Make sure you scroll through until you see the "angry bird", you'll know when you are looking at it. ;)

Source, with more pics: http://goo.gl/MmfQYi___

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2016-04-27 19:47:24 (1 comments; 0 reshares; 18 +1s)Open 

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz

Great visuals make you go hmm... I know, that is a scary standard to think about. But consider it. You get the hmmm... you got something valuable from the business leader. :)

I've shared variations of the visualization below, this is a new/different one. I love it! The data is for US Population.

Isn't it amazing that Americans started moving west, and for some reason decided to all stop after they got halfway through. :)

Only the most adventurous ones (me!) made it to California.

The map has so much business use for planing expansion strategies, marketing focus, human research possibilities and so, so much more.

An, amazing visualization.

Source: https://goo.gl/0hNvTS (there are a couple more variations there)

#dataviz___

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2016-04-21 20:20:52 (1 comments; 6 reshares; 31 +1s)Open 

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule

Google Analytics has a cool new mobile app! Totally redesigned with some really cool visuals so that you can be less of a Reporting Squirrel and more of an Analysis Ninja on the go.

For some of the reports, the mobile app, thanks to the limitations of your device, is so much better than the desktop version. :)

Here's Ajay's helpful video walkthru of hte app: https://goo.gl/23Zz2j

Downloads. iOS: https://goo.gl/e1Y7o6 Android: https://goo.gl/yEuqm3

#analysisninjasrule___

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2016-04-18 18:48:01 (4 comments; 1 reshares; 23 +1s)Open 

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!

This tweet from me over the weekend is getting a lot of play: https://goo.gl/iE1xQs You are going to love it!

On the topic of content marketing, I love this cartoon that was shared by +Thomas Baekdal. It is so, so, so true.

What it's really getting to is passion. We have problem creating content when there is no overlap with our passion. This is also why so much of the content on the web sucks.

So, the lesson for you is this: Content is insanely important for any business, it solves for See-Think and Care intent clusters. If you want to take advantage of this opportunity, find people with the passion for whatever you are solving for. If it is something terrible, find people who are passionate about it and they will do you proud!!___

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2016-04-14 17:07:42 (2 comments; 1 reshares; 12 +1s)Open 

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst... more »

The Best, and Worst, States to Avoid Income Taxes.

You know at some level that state taxes change across states, unlike federal which are same no matter what. But. I don't think we really internalize by just how much states differ.

Some have flat tax, others have percentage of income, others still have progressive tax systems (high earners pay way more), and so on and so forth.

The below handy chart gives you a sense for how massively different things are depending on where you are. The black dot is median income group (top 50%) and the pink dot is the highest income group (the top 0.1%!).

California and Hawaii have the highest taxes, with the steepest curves (so very high taxes on top 0.1%).

Illionis, Indiana and Pennsylvania have flat taxes. Does this have anything to do with the reality that these taxes are currently caught up some of the worst budget messes in the US at the moment?

The unbeatable star of the show is Alabama. Taxes actually go down for the middle class, rich and then super rich. Alabama has one of the highest rates of poverty in the US (it is ranked #4 in highest poverty rate).

: (

It is amazing that it's population allows this to happen (and RABIDLY votes for the politicians who deliver this poverty).

Bloomberg's analysis is interactive, you can play with single and married rates, you can look at more drill downs. Have fun with it here:

http://www.bloomberg.com/graphics/2016-state-taxes/___

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2016-04-11 16:02:56 (1 comments; 1 reshares; 12 +1s)Open 

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.

You love movies, don't you? And, in addition to hollywood blockbusters you can't wait to see movies about data and marketing?

Ok. Maybe, I'm stretching things a bit far with that last one. Nonetheless when it comes to movies stuffed with a massive cluster thought provoking insights... this one is absolutely packed:

https://www.youtube.com/watch?v=N6dONdUP5PM

I love being a part of Zoltán Bánóczy's Superweek conference. Really great audience, at a lovely location. This movie is Zoltán's labor of love, and I'm always impressed at how well he pulls a whole cluster of idea into engaging themes.

I hope you love it as well.___

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2016-04-05 19:34:23 (2 comments; 3 reshares; 20 +1s)Open 

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld

One of the simpler techniques I use when I work with tables is conditional formatting. It is my way of making the data disappear, and let the patterns stand out a bit.

An example is below, which presidential candidate lies more. This version compares them individually. (You are a subscriber to my newsletter, http://zqi.me/tmaisignup , you saw the other versions).

I'm surprised that more people don't use this feature. These lovely folks have created a very nice tutorial to teach experts and novices how to use conditional formatting properly.

They also have a sample file you can download and play along. Check it out here:

http://spreadsheeto.com/conditional-formatting/

#patternsruletheworld___

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2016-04-04 18:56:07 (2 comments; 4 reshares; 19 +1s)Open 

I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

I'm really excited about my latest blog post, because I get to focus on how to get each of you to make more money (and, ok, ok, ok, have more fun at your job!).

A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY

The post covers why you should make skepticism your BFF, if you want to be a great analyst, and why understanding the difference between Knowledge, Insight and Wisdom is critical if you want to grow in your career as an Analyst.

There's a great cartoon in the third story, you are absolutely going to love it.

So. If you want to take your career some place great, if I may say so myself, your journey starts with my latest post: A Great Analyst's Best Friends: Skepticism & Wisdom! http://goo.gl/7lSSCY___

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2016-03-29 00:54:12 (4 comments; 4 reshares; 15 +1s)Open 

What business are you in as an Analyst, or anyone who deals with numbers? What's your value to the company, your salary and how quickly can you be replaced?

My latest newsletter, The Marketing-Analytics Intersect, shares definitions of each of these categories and answers those three questions for you. It is a great way for you to figure out if you want to be in the data, information, knowledge, insight or wisdom business.

You can sign up for the newsletter here: http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter

I'll resend the above mentioned one, TMAI #12, in 24 hours to new subscribers. Your understanding of your net worth will take a new dimension.

What business are you in as an Analyst, or anyone who deals with numbers? What's your value to the company, your salary and how quickly can you be replaced?

My latest newsletter, The Marketing-Analytics Intersect, shares definitions of each of these categories and answers those three questions for you. It is a great way for you to figure out if you want to be in the data, information, knowledge, insight or wisdom business.

You can sign up for the newsletter here: http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter

I'll resend the above mentioned one, TMAI #12, in 24 hours to new subscribers. Your understanding of your net worth will take a new dimension.___

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2016-03-22 00:21:48 (9 comments; 8 reshares; 27 +1s)Open 

Here's something fascinating.... 25 Companies More Powerful Than Many Countries!

Top five: Walmart, ExxonMobile, Shell, Apple, Glencore.

I bet you'd never heard of Glencore. Think about that. They are more powerful than many countries!

The article, https://goo.gl/tgH2pt , calls them "metanationals", companies that are effectively stateless.

There are the obvious implications you'll think about related to taxes, national pride etc. What is even more fascinating is to think about what it now means to be a "global superpower" - a title we often use in the context of a state.

As technology makes us citizens increasingly "stateless", as choices increase in where we stay and how we live, we can be effectively stateless, what does it mean to have corporations be stateless as well.

Is this the thing that... more »

Here's something fascinating.... 25 Companies More Powerful Than Many Countries!

Top five: Walmart, ExxonMobile, Shell, Apple, Glencore.

I bet you'd never heard of Glencore. Think about that. They are more powerful than many countries!

The article, https://goo.gl/tgH2pt , calls them "metanationals", companies that are effectively stateless.

There are the obvious implications you'll think about related to taxes, national pride etc. What is even more fascinating is to think about what it now means to be a "global superpower" - a title we often use in the context of a state.

As technology makes us citizens increasingly "stateless", as choices increase in where we stay and how we live, we can be effectively stateless, what does it mean to have corporations be stateless as well.

Is this the thing that will cause us to be the United States of Planet Earth?

Fascinating!___

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2016-03-18 16:05:25 (25 comments; 2 reshares; 56 +1s)Open 

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)

Pop quiz of the day.

Close your eyes for 5 seconds. Open. Scroll down. Quickly....

How many girls are in the picture?

Comment. :)___

posted image

2016-03-14 19:34:52 (1 comments; 1 reshares; 18 +1s)Open 

Food for thought from my "tweet of the day"! : )

And, surely you don't want a strategy that sucks. Here's my post: http://goo.gl/nlE0Zn

#suckless #rockmore #digitalmarketing #relationships 

Food for thought from my "tweet of the day"! : )

And, surely you don't want a strategy that sucks. Here's my post: http://goo.gl/nlE0Zn

#suckless #rockmore #digitalmarketing #relationships ___

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2016-03-12 22:56:47 (9 comments; 4 reshares; 39 +1s)Open 

How are the cartoonists of the world reacting to The Trump Show in America?

Here are some examples from the cartoons that Politico had pulled together.

While each is really insightful (#5 is heartbreakingly), I think #4, Trumpenstein, is my favorite as I think it represents a reality that most people, including the party, have refused to accept.

Which one is your fav?

#america #america

How are the cartoonists of the world reacting to The Trump Show in America?

Here are some examples from the cartoons that Politico had pulled together.

While each is really insightful (#5 is heartbreakingly), I think #4, Trumpenstein, is my favorite as I think it represents a reality that most people, including the party, have refused to accept.

Which one is your fav?

#america #america___

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2016-03-12 04:10:02 (3 comments; 4 reshares; 47 +1s)Open 

Our family usually gathers around the TV to watch baseball games (else TV is off!). But today, we are all gathered around the TV to watch the great Lee Sedol play Alphago.

It is such an historic day. AI might possibly conquer a frontier that was thought not to be possible for at least another decade.

The spectacular thing about Alphago is that it has mastered something close to human intuition. It has huge implications on our future (hence I want my kids to see this moment live!).

Two links for you.

Please join us and watch Match 3 live here: https://www.youtube.com/watch?v=qUAmTYHEyM8

Here's an insightful article about the now famous Move 37 by Alphago: http://goo.gl/hj5ufs

#goalphago #deepmind #Google #go

Our family usually gathers around the TV to watch baseball games (else TV is off!). But today, we are all gathered around the TV to watch the great Lee Sedol play Alphago.

It is such an historic day. AI might possibly conquer a frontier that was thought not to be possible for at least another decade.

The spectacular thing about Alphago is that it has mastered something close to human intuition. It has huge implications on our future (hence I want my kids to see this moment live!).

Two links for you.

Please join us and watch Match 3 live here: https://www.youtube.com/watch?v=qUAmTYHEyM8

Here's an insightful article about the now famous Move 37 by Alphago: http://goo.gl/hj5ufs

#goalphago #deepmind #Google #go___

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2016-03-07 15:05:38 (3 comments; 9 reshares; 28 +1s)Open 

My latest post covers a topic we all have to deal with more urgently as Marketers: Should we continue to only rely on rented platforms for our audiences?

Given the fact that these platforms have over a billion users, like Facebook, like YouTube, the default answer might be yes. The reality is more nuanced.

Check out the post, http://goo.gl/Bi4fPw , to see what my new strategy is and what you need to re-think for your own existence to ensure you are not caught with your pants down.

Oh, and it is not about the size of audiences. It is the depth of engagement, the consistence and predictability.

Here's the post: The Marketing < > Analytics Intersect: http://goo.gl/Bi4fPw

My latest post covers a topic we all have to deal with more urgently as Marketers: Should we continue to only rely on rented platforms for our audiences?

Given the fact that these platforms have over a billion users, like Facebook, like YouTube, the default answer might be yes. The reality is more nuanced.

Check out the post, http://goo.gl/Bi4fPw , to see what my new strategy is and what you need to re-think for your own existence to ensure you are not caught with your pants down.

Oh, and it is not about the size of audiences. It is the depth of engagement, the consistence and predictability.

Here's the post: The Marketing < > Analytics Intersect: http://goo.gl/Bi4fPw___

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2016-03-04 18:28:45 (3 comments; 4 reshares; 16 +1s)Open 

Worst offending countries: NYC Parking Tickets!

Egypt seems to be the winner, owing two million of the 16 mil owed overall. The best insights of course come from drilling down. Just one license plate, 001THD racked up $110 k in fines (now at $223k with penalties). In case you were wondering, that's 1,985 tickets by a single car. #omg 126 of those were for blocking hydrants.

Other top "winners", in order starting with #2, are Nigeria, Indonesia, Brazil, Morocco and Pakistan.

The only non-western countries in the top 20 are Bulgaria at #10 and France at #19.

Is this reflective of how serious traffic laws are, and are enforced, in their state of origin?

I understand the need for diplomatic immunity (we in America benefit from it). But, why not just make countries pay for these types of things - leave the diplomats our of it. If we hold... more »

Worst offending countries: NYC Parking Tickets!

Egypt seems to be the winner, owing two million of the 16 mil owed overall. The best insights of course come from drilling down. Just one license plate, 001THD racked up $110 k in fines (now at $223k with penalties). In case you were wondering, that's 1,985 tickets by a single car. #omg 126 of those were for blocking hydrants.

Other top "winners", in order starting with #2, are Nigeria, Indonesia, Brazil, Morocco and Pakistan.

The only non-western countries in the top 20 are Bulgaria at #10 and France at #19.

Is this reflective of how serious traffic laws are, and are enforced, in their state of origin?

I understand the need for diplomatic immunity (we in America benefit from it). But, why not just make countries pay for these types of things - leave the diplomats our of it. If we hold countries accountable, they in turn will hold their people accountable.

There was one change made by Mayor Bloomberg that has resulted in a massive reduction of tickets to diplomats, check it out, and other drill down graphs and tables, here: http://goo.gl/vPrpki___

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2016-03-01 17:34:52 (2 comments; 2 reshares; 30 +1s)Open 

When a peer walked over to share that Yahoo! had purchased Tumblr, my reply to them was: "Tumblr is toast."

I did not say that with any glee, but simply a conclusion arrived at based on the history of companies Yahoo! has acquired. Here are all 114, how many do you recognize? https://goo.gl/EvtG0Q

The first one I recall was Broadcast.com, that gave the world Mark Cuban, ($5.7 bil), then Geocities ($3.6 bil), Hotjobs.com ($436 mil) and Overture (1.6 bil). In between, all the way back then, there were ones I'd never heard of eGroups ($432 mil), Kimo, Oddpost, Musicmatch, Upcoming and on and on and on. And, these are in the first 50.

It is too early to say if Instagram (or Oculus or other Facebook acquisitions) will pay off over the long run. But there is little debating that Facebook is a better home for acquired companies. Here's the list:... more »

When a peer walked over to share that Yahoo! had purchased Tumblr, my reply to them was: "Tumblr is toast."

I did not say that with any glee, but simply a conclusion arrived at based on the history of companies Yahoo! has acquired. Here are all 114, how many do you recognize? https://goo.gl/EvtG0Q

The first one I recall was Broadcast.com, that gave the world Mark Cuban, ($5.7 bil), then Geocities ($3.6 bil), Hotjobs.com ($436 mil) and Overture (1.6 bil). In between, all the way back then, there were ones I'd never heard of eGroups ($432 mil), Kimo, Oddpost, Musicmatch, Upcoming and on and on and on. And, these are in the first 50.

It is too early to say if Instagram (or Oculus or other Facebook acquisitions) will pay off over the long run. But there is little debating that Facebook is a better home for acquired companies. Here's the list: https://goo.gl/QHF2p6

Instagram had 30 mil users on acquisition, it is 400 mil now (already way bigger than Twitter).

It is not just who you buy (people and/or technology), it is who you are and what home you create as the acquirer.
- - -
PS: I have a new newsletter with short stories from the intersection of marketing and data, you can sign up here: http://zqi.me/akintersect___

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2016-02-29 18:59:25 (1 comments; 4 reshares; 30 +1s)Open 

In an incredible bit of serendipity, the below cartoon from Tom Fishburne was published today AND it turns out that Mitch Joel and I'd recorded a podcast, http://goo.gl/805r75, on Friday about vanity metrics!

You might think that the below cartoon is funny (it is), but I'm confident that you also died a little inside because you have seen this reality way too many times.

Mitch and I spent a chunk of our time on a specific case, Gatorade, using vanity metrics to justify and pimpify their recent "success" with a Super Bowl/Snapchat marketing initiative. It is chock-full of lessons.

We also discussed three other big topics (pace of evolutionary change, ladders of awesomeness, owning vs. building audience).

My heart is always filled with joy, and my head with new ideas, every time I have the opportunity to do Six Pixels of Separation with Mitch. I... more »

In an incredible bit of serendipity, the below cartoon from Tom Fishburne was published today AND it turns out that Mitch Joel and I'd recorded a podcast, http://goo.gl/805r75, on Friday about vanity metrics!

You might think that the below cartoon is funny (it is), but I'm confident that you also died a little inside because you have seen this reality way too many times.

Mitch and I spent a chunk of our time on a specific case, Gatorade, using vanity metrics to justify and pimpify their recent "success" with a Super Bowl/Snapchat marketing initiative. It is chock-full of lessons.

We also discussed three other big topics (pace of evolutionary change, ladders of awesomeness, owning vs. building audience).

My heart is always filled with joy, and my head with new ideas, every time I have the opportunity to do Six Pixels of Separation with Mitch. I think you'll hear that in our voices, you'll feel it in the passion. The podcast is here: http://goo.gl/805r75

You can play it or download it, http://goo.gl/805r75 . Tom's cartoon is here: https://goo.gl/3mz1X2___

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2016-02-26 17:52:26 (6 comments; 3 reshares; 28 +1s)Open 

Truthiness and lies in the US Presidential Election.

We will all learn the most if we keep politics out of this. Digest this purely as a lesson in data visualization.

Someone shared the graphs you see at the very top below with me. We all want to know who is lying more! But, I felt using a line graph was a sub-optimal choice as the data represented is not really a trend.

The graph would look a lot better as a bar chart, the problem is there are too many points of data. We'll end up with something unreadable quickly.

I thought a table will do just fine, combined with conditional formatting. Still, there were two ways to do this (a challenge we all deal with on a day to day basis).

The first table visualizes who is the "winner" of each category. For example, Mr. Trump is the "winner" of Pants on Fire (big surprise! :)). I was... more »

Truthiness and lies in the US Presidential Election.

We will all learn the most if we keep politics out of this. Digest this purely as a lesson in data visualization.

Someone shared the graphs you see at the very top below with me. We all want to know who is lying more! But, I felt using a line graph was a sub-optimal choice as the data represented is not really a trend.

The graph would look a lot better as a bar chart, the problem is there are too many points of data. We'll end up with something unreadable quickly.

I thought a table will do just fine, combined with conditional formatting. Still, there were two ways to do this (a challenge we all deal with on a day to day basis).

The first table visualizes who is the "winner" of each category. For example, Mr. Trump is the "winner" of Pants on Fire (big surprise! :)). I was surprised Ms. Clinton is the winner of the True category (I would have expected Mr. Sanders).

Another lens to bring to this is to look at how each candidate is doing. I experimented with various kinds of conditional formatting. I ended up with the third one you see. I worry that the green implies good, but in this case it simply implies where the candidate is most at. The table is not implying the Mr. Trump and Mr. Cruz are doing great, it is simply saying Mr. Trump and Mr. Cruz tend to be in the False section in a majority of their statements (Mr. Trump "beating" Mr. Cruz in that category by nine points).

The best insight will come from both the tables, sadly that is hard for most people to do (they want simple answers to complex things). Hence, I'm not totally delighted with both but I would humbly suggest that either is better than the original.

What do you think?

Raw data source: http://www.politifact.com/personalities/hillary-clinton , http://www.politifact.com/personalities/bernie-s , http://www.politifact.com/personalities/donald-trump , http://www.politifact.com/personalities/marco-rubio , http://www.politifact.com/personalities/ted-cruz___

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2016-02-24 17:13:12 (3 comments; 7 reshares; 40 +1s)Open 

No one looks at browser shares anymore, it's a good chance to share with you one of the many stories of me being wrong. :)

Below is the trend of browser shares from W3Schools for every other year (all here: http://goo.gl/cLq6). There are many lessons. For example, never be cocky because you are only three years from being replaced!

Ok. The story....

When Chrome was first being dogfooded internally at Google I was excited (I always am about dogfooding new Google hardware and software). Installing the new browser was a disappointment. Other than loading really fast, it did everything worse than Firefox. And, as I wrote to my peers, why the hell did the world need another browser, Firefox is great!!

I dogfooded like a good employee, but I primarily spent time with Firefox.

When the first public version came out, I did a small yawn. "Ok Google,... more »

No one looks at browser shares anymore, it's a good chance to share with you one of the many stories of me being wrong. :)

Below is the trend of browser shares from W3Schools for every other year (all here: http://goo.gl/cLq6). There are many lessons. For example, never be cocky because you are only three years from being replaced!

Ok. The story....

When Chrome was first being dogfooded internally at Google I was excited (I always am about dogfooding new Google hardware and software). Installing the new browser was a disappointment. Other than loading really fast, it did everything worse than Firefox. And, as I wrote to my peers, why the hell did the world need another browser, Firefox is great!!

I dogfooded like a good employee, but I primarily spent time with Firefox.

When the first public version came out, I did a small yawn. "Ok Google, good job trying an alternative to IE. But NO EXTENSIONS! Give me a break Google."

I stayed with Firefox.

Chrome kept getting better. It was still faster a few months on. But, now the rendering was better, the security was insanely good, more things started to work

I switched to doing all internal Google work on Chrome, everything did work better there. I still did not know why the world needed a new browser.

I think it was the concept of extensions you could load yourself that did it for me. I started using it a lot more.

And, I started to see little things like "Page & Go" (I'm irritated the Microsoft Edge, still (!), does not have this). Other small customer-centric features, it started to fell like the browser was being built by people who used browsers.

Now, there was no going back.

I have to admit, at this point I was still not sure the world needed a new browser. At this point we are a year or so out in public.

It took me a lot longer to see why the world needed a new browser. In hindsight, it was the massive pace of innovation that the Chrome team has driven (there has been nothing even 50 miles close when you look at the other browsers). Chrome has gotten fat, but if you compare evolutions, it is still the thinnest and undeniably the best. It is important to point out I don't work in the Chrome team, but I see how the grand plan for Chrome being critical to Google driving new innovations (life exclusively on the web, faster videos, Chrome OS, and so many new things).

We often don't see the grand vision. And, that was my mistake.

The numbers below prove that you can take on an entrenched monopoly (IE in this case). The numbers below prove that innovation can drive adoption. The number below are both a feather in Google's cap, and the trend is also a warning to not be complacent.

I was wrong about Chrome. Massively so. I'm so proud of what Google's Chrome team has accomplished.

- - -

PS: I have a new newsletter with short stories from the intersection of marketing and data, you can sign up here: http://zqi.me/akintersect___

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2016-02-23 14:38:09 (4 comments; 17 reshares; 20 +1s)Open 

I'm publishing a newsletter and it was so very exciting to send out the second edition yesterday!

It contained a short story about a simple mistake we make that results in a lack of focus, loss of love of our senior leaders: Is the number you are obsessing about a Metric or a KPI?

In addition to helping you figure out how to answer that question, I'd also shared seven KPIs for ecommerce sites and six for non-ecommerce sites. So fun to know where to start.

You can sign up for my newsletter, The Marketing - Analytics Intersect, here: https://zqi.me/akintersect

My ESP has a feature where if you sign up today, I can still easily send you yesterday's letter so you can benefit from the above guidance. How cool is that?

Thanks. https://zqi.me/akintersect 

I'm publishing a newsletter and it was so very exciting to send out the second edition yesterday!

It contained a short story about a simple mistake we make that results in a lack of focus, loss of love of our senior leaders: Is the number you are obsessing about a Metric or a KPI?

In addition to helping you figure out how to answer that question, I'd also shared seven KPIs for ecommerce sites and six for non-ecommerce sites. So fun to know where to start.

You can sign up for my newsletter, The Marketing - Analytics Intersect, here: https://zqi.me/akintersect

My ESP has a feature where if you sign up today, I can still easily send you yesterday's letter so you can benefit from the above guidance. How cool is that?

Thanks. https://zqi.me/akintersect ___

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2016-02-22 18:56:26 (5 comments; 0 reshares; 12 +1s)Open 

Where does all the SuperPac money go? The sadly failed run of Mr. Bush offers a fascinating insight. Here's what took $130 million:

Positive Advertising: $84 Million
Consultants: $10 Million
Staff: $8.3 Million
Clubbing: $94,100
Branding: $88,387
Vegas, Baby: $48,544
Valets: $15,800
Pizza: $4,837

That's just around $100 mil or so. Still, fascinating. I wonder if there will be any accountability for the $10 mil plus $8.3 mil as they can be directly tied to Mr. Bush's failure.

Data source: http://goo.gl/Mx9WIa

PS: I say sadly above because I believe, rightly or wrongly, that Mr. Bush was the GOPs most decent chance of getting the independents and even some Dems. Everyone else, including everyone's current darling Mr. Rubio, is so far from the center that the GOP is guaranteed a presidential election loss. Mr. Bush... more »

Where does all the SuperPac money go? The sadly failed run of Mr. Bush offers a fascinating insight. Here's what took $130 million:

Positive Advertising: $84 Million
Consultants: $10 Million
Staff: $8.3 Million
Clubbing: $94,100
Branding: $88,387
Vegas, Baby: $48,544
Valets: $15,800
Pizza: $4,837

That's just around $100 mil or so. Still, fascinating. I wonder if there will be any accountability for the $10 mil plus $8.3 mil as they can be directly tied to Mr. Bush's failure.

Data source: http://goo.gl/Mx9WIa

PS: I say sadly above because I believe, rightly or wrongly, that Mr. Bush was the GOPs most decent chance of getting the independents and even some Dems. Everyone else, including everyone's current darling Mr. Rubio, is so far from the center that the GOP is guaranteed a presidential election loss. Mr. Bush would have made it a fight (after the primary craziness got out of the way and normal American's really started paying attention).___

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2016-02-19 16:46:06 (1 comments; 2 reshares; 24 +1s)Open 

[I'm experimenting with sharing short stories via a newsletter. You can sign up here: https://goo.gl/hNSGfm It'll be fun!]

A small pet peeve of mine is that we take too limited a view of data visualization. Either we are too deep into standard excel pies or bar graphs, or extend way too deep into the "high end" of d3.js (I'm guilty of this).

Like with everything​ else in life, we have to bring creativity to data viz. In that spirit here's a banana!

Tools used to create it? Paintbrush, as in actual paint brush, and photoshop. How cool is that!

From a communication perspective, it does it's job well by communicating the big pieces and the little slides that are likely​ less informative but still interesting.

One thing stacked bars - or bananas - don't do well is show trends over time. That would be great context inthi... more »

[I'm experimenting with sharing short stories via a newsletter. You can sign up here: https://goo.gl/hNSGfm It'll be fun!]

A small pet peeve of mine is that we take too limited a view of data visualization. Either we are too deep into standard excel pies or bar graphs, or extend way too deep into the "high end" of d3.js (I'm guilty of this).

Like with everything​ else in life, we have to bring creativity to data viz. In that spirit here's a banana!

Tools used to create it? Paintbrush, as in actual paint brush, and photoshop. How cool is that!

From a communication perspective, it does it's job well by communicating the big pieces and the little slides that are likely​ less informative but still interesting.

One thing stacked bars - or bananas - don't do well is show trends over time. That would be great context in this case.

What do you think? What's great here? What's missing by choosing to go down the banana route?

Data, and banana, source: http://goo.gl/eXHS4n___

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2016-02-18 17:15:32 (6 comments; 0 reshares; 24 +1s)Open 

Can a democracy be representative? The insightful number of the day is nine, and the answer it offers is... No.

There are 320 mil Americans, of which 40 million are African -Americans . An additional 38 mil are "non-hispanic black."

Yet, since independence, 240 years ago, there have only been 9 African -American senators in the US Congress. This honestly stunned me. Like all of you, I have a sense that the US Senate is overwhelmingly rich and white. Still. I was stunned. 9. Just 9!!

The actual count should likely be 146 years, not 240, as no African-American served until the ratification of the 15th amendment in 1870. Still. Just nine!

I've created a little collage below (pics from https://goo.gl/HYY8S4) so that we can get to know who these eight men and one woman.

Two other interesting observations from the data.

The initial... more »

Can a democracy be representative? The insightful number of the day is nine, and the answer it offers is... No.

There are 320 mil Americans, of which 40 million are African -Americans . An additional 38 mil are "non-hispanic black."

Yet, since independence, 240 years ago, there have only been 9 African -American senators in the US Congress. This honestly stunned me. Like all of you, I have a sense that the US Senate is overwhelmingly rich and white. Still. I was stunned. 9. Just 9!!

The actual count should likely be 146 years, not 240, as no African-American served until the ratification of the 15th amendment in 1870. Still. Just nine!

I've created a little collage below (pics from https://goo.gl/HYY8S4) so that we can get to know who these eight men and one woman.

Two other interesting observations from the data.

The initial three were actually Republicans (how did the African-American community become so overwhelming democratic?).

The average length of service is 11 years in the US Senate (Mr. Hatch and Mr. Leahy have been there since 1975! And many, many more from 1980s.). In our 9, the average tenure is very small. Only one, Mr. Brooke, served for an above average duration. As you can see

I am not sure what the solution is to fix this problem, I'm sure it is very, very complicated. What worries me though is that no one seems to worry that we are not running even close to a representative democracy. That, rich white almost all men staff a body with such immense responsibility. And, that is a problem.

Surely you know this, but only 44 women have been elected to the US Senate since 1789. A big problem related to representative democracy. Good news is that there are 58 organizations in the US to elect women to congress. Zero for African-Americans.

To round things out, 11 Hispanic and Latino (no women), 7 Asian-Pacific Islanders (one woman).

We need to consider this to be a problem. We have to fix it.___

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2016-02-16 17:23:59 (4 comments; 0 reshares; 13 +1s)Open 

It is likely that data in this debate is utterly useless, but I was curious and so here it is.

Sen. Mcconnell called for an abdication of constitutional responsibility by President Obama the other day by not nominating a Supreme Court justice. His rationale was straightforward, the current Senate and President are not elected by the people and "The American people should have a voice in the selection of their next Supreme Court Justice."

I believe that rationale might be on very thin ice (having voted in the last few election for our senatorial and presidential candidates).

Hence, the quest for data.

President Obama has just shy of one year left in his term. The Senate has never taken more than 125 days to vote on a successor from the time of nomination.

On average a nominee has been confirmed, rejected or withdrawn in 25 days.
... more »

It is likely that data in this debate is utterly useless, but I was curious and so here it is.

Sen. Mcconnell called for an abdication of constitutional responsibility by President Obama the other day by not nominating a Supreme Court justice. His rationale was straightforward, the current Senate and President are not elected by the people and "The American people should have a voice in the selection of their next Supreme Court Justice."

I believe that rationale might be on very thin ice (having voted in the last few election for our senatorial and presidential candidates).

Hence, the quest for data.

President Obama has just shy of one year left in his term. The Senate has never taken more than 125 days to vote on a successor from the time of nomination.

On average a nominee has been confirmed, rejected or withdrawn in 25 days.

342/25=14.

So, assuming this President and this Senate were elected by the American people, we could do replace the entire supreme court, and then some, before President Obama leaves.

Data.

Useless in this case. But, insightful as always.

Chart, with data from George Washington onwards, via NY Times: http://goo.gl/wIkUU9

PS: Another lesson in distributions being better than averages is in the chart, see link. Early on, it took just a couple days to get a justice nominated! Other than some outliers, John Tyler, Grover Cleveland, things were really fast. Things only started to take very long starting Dwight Eisenhower. The long time it takes is actually pretty recent.

PPS: Edited: On the topic of data, one more link for you to consider with an infographic that spans election-year confirmation for all of history: http://goo.gl/zf2Fho Look at the green lines in the yellow bar.___

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2016-02-10 13:21:55 (4 comments; 57 reshares; 66 +1s)Open 

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2Kmore »

My latest blog post covers a topic that is very near and dear to my heart: "Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

We all obsess about bounce rates and visits and conversion rates and clicks, of course clicks. But, none of those metrics highlight the impact of your marketing and digital existence on your bottom-line!

This upsets me greatly. Especially because the solution is not all that difficult. In the post, I share five goals that I believe are mandatory for every type of website, and the six distinct benefits, types of analysis, you can do to get deeper insights.

Before you check out​ the post, get your proposal for a salary increase ready because once you implement these ideas, you are definitely getting one. : )

"Rock Analytics More: Obsess About Goals And Goal Values!" http://goo.gl/Lqmo2K

___

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2016-02-08 17:10:26 (5 comments; 5 reshares; 32 +1s)Open 

The lameness of the US presidential candidates.

If you listen to them on stage debating, everyone seems to overtly imply that they are god's gift to humanity. Their pride in their accomplishments, "I have carpet bombed Putin!", is remarkable.

Yet. It is impressive how little they have actually managed to do. The simple graph below shows the number​ of bills introduced by five candidates, and the number​ that became law.

Yes. You read that right. Three. Three laws enacted were introduced by Mr. Sanders and Mrs. Clinton. Mr. Rubio and Mr. Cruz, one each (though to be fair, they are new). The most impressive of the bunch is Mr. Kasich.

What is even more galling are the laws actually enacted. Three three laws in the image are by Mrs. Clinton (two are for road naming, post office naming). Mr. Cruz's one successful bill is to stop people whocom... more »

The lameness of the US presidential candidates.

If you listen to them on stage debating, everyone seems to overtly imply that they are god's gift to humanity. Their pride in their accomplishments, "I have carpet bombed Putin!", is remarkable.

Yet. It is impressive how little they have actually managed to do. The simple graph below shows the number​ of bills introduced by five candidates, and the number​ that became law.

Yes. You read that right. Three. Three laws enacted were introduced by Mr. Sanders and Mrs. Clinton. Mr. Rubio and Mr. Cruz, one each (though to be fair, they are new). The most impressive of the bunch is Mr. Kasich.

What is even more galling are the laws actually enacted. Three three laws in the image are by Mrs. Clinton (two are for road naming, post office naming). Mr. Cruz's one successful bill is to stop people who committed terrorism against US from entering the UN (#omg). Mr. Rubio's declares, but does not do anything to make it happen, countries should​ have birth registries​ for girls. Mr. Sanders renamed two post-offices, one law was material as it tied veteran's benefits to CoLA.

The only one of the bunch that was decent is Mr. Kasich. Welfare reform in 1996, tax reform in 1997, and the balanced budget act in 1997.

Next time you see them on stage, hopefully this frames your fav candidate in a new and interesting light.

Sometimes I wonder how our great country actually functions.

Graph source: John Keltz: http://goo.gl/muFPv9___

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2016-02-05 21:31:37 (1 comments; 2 reshares; 20 +1s)Open 

Injuries most likely to land you in an emergency room, super insightful. (Many thanks to my BFF +Thomas Baekdal for sharing this link with me!)

First graph is overall injury rate as we get older. The second and third are reasons why you should always segment data! http://goo.gl/TSocPF

It turns out Men tend to visit the emergency room a lot less as they get older, and it is exactly the opposite for women! I wonder what is up with that.

The big increase you see with time is in Contusions.

Why don't home builders use this data to make hopes that can reduce these things? Laceration, Sprain, Fracture, Contusions are all things that can be addressed with a good amount of home safety.

There are a few more drill downs you can do in this data, and more slices as well. Check it out here: http://goo.gl/GQbbLE


Injuries most likely to land you in an emergency room, super insightful. (Many thanks to my BFF +Thomas Baekdal for sharing this link with me!)

First graph is overall injury rate as we get older. The second and third are reasons why you should always segment data! http://goo.gl/TSocPF

It turns out Men tend to visit the emergency room a lot less as they get older, and it is exactly the opposite for women! I wonder what is up with that.

The big increase you see with time is in Contusions.

Why don't home builders use this data to make hopes that can reduce these things? Laceration, Sprain, Fracture, Contusions are all things that can be addressed with a good amount of home safety.

There are a few more drill downs you can do in this data, and more slices as well. Check it out here: http://goo.gl/GQbbLE
___

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2016-02-02 00:30:50 (4 comments; 5 reshares; 64 +1s)Open 

I think most people don't realize how big a billion is. It has Nine Zeros!!

We are so used to a billion, we never stop and appreciate the glory of when Whatsapp reaches that milestone. We should.

It was really great to see Google's financial results. It is very, very hard to grow 24% on a revenue base that insanely big. Congratulations to the team.

For me, beyond the above, what was really impressive was the announcement that GMail now has One Billion Monthly Active Users. Who said email is dead! :)

This makes it seven the number of products Google has announced with more than one bil MAUs. Pretty impressive. 

I think most people don't realize how big a billion is. It has Nine Zeros!!

We are so used to a billion, we never stop and appreciate the glory of when Whatsapp reaches that milestone. We should.

It was really great to see Google's financial results. It is very, very hard to grow 24% on a revenue base that insanely big. Congratulations to the team.

For me, beyond the above, what was really impressive was the announcement that GMail now has One Billion Monthly Active Users. Who said email is dead! :)

This makes it seven the number of products Google has announced with more than one bil MAUs. Pretty impressive. ___

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2016-01-28 17:23:53 (4 comments; 9 reshares; 26 +1s)Open 

Quite scary change in adult obesity in America. In just 20 years. Purple is 35%+ (!). Green is 10-15%.

In essentially one generation, we have altered what the human body has to deal with. And, our doctors, services, our families.

We have many issues impacting us, but this one seems to be on with very long term consequences. It is also one that we don't seem to be talking about. Imagine the passion of the gun debate, but on the topic of helping our peer citizens be healthy - so that they can live longer, more physically comfortably, and enjoy this precious time on earth.

We also tend to jump to eating as a cause too quickly (though whole grain plant based have been proven to be immensely fantastic for humans http://goo.gl/uVRbTk). Obesity has numerous causes, we need to look at the complete picture.

So, what causes weight gain and obesity. According to the... more »

Quite scary change in adult obesity in America. In just 20 years. Purple is 35%+ (!). Green is 10-15%.

In essentially one generation, we have altered what the human body has to deal with. And, our doctors, services, our families.

We have many issues impacting us, but this one seems to be on with very long term consequences. It is also one that we don't seem to be talking about. Imagine the passion of the gun debate, but on the topic of helping our peer citizens be healthy - so that they can live longer, more physically comfortably, and enjoy this precious time on earth.

We also tend to jump to eating as a cause too quickly (though whole grain plant based have been proven to be immensely fantastic for humans http://goo.gl/uVRbTk). Obesity has numerous causes, we need to look at the complete picture.

So, what causes weight gain and obesity. According to the National Institutes of Health (http://goo.gl/JVnfq4):

An Inactive Lifestyle
Environment
Genes and Family History
Health Conditions
Medicines
Emotional Factors
Smoking
Age
Pregnancy
Lack of Sleep

Great visual below, via https://goo.gl/0NtGIm. Food for thought.___

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2016-01-25 20:22:15 (7 comments; 5 reshares; 26 +1s)Open 

The cost of raising one child? $350k!!! When everyone advises you to be careful about intimate relations, they are not kidding.

Using this delightful calculator, http://goo.gl/2XjF, you can see a distribution of the costs until the child is 18.

What is amazing is the impact of small changes. For example, if your child is born into a household where income is greater than $105k, the costs to you balloon from $350k to $523k! For the same variable, if you don't live in CA and move to Texas, they drop to $474k (consider all that you'll lose, though!).

Costs change if you live in the rural areas (go down). They massively go up if you are a single parent. Also, go up if you pay for the child to go to private collage.

Now, if $350k (for someone living in the Western US, between $61k and $105k annual income, not a single parent, pay for public schooling), does... more »

The cost of raising one child? $350k!!! When everyone advises you to be careful about intimate relations, they are not kidding.

Using this delightful calculator, http://goo.gl/2XjF, you can see a distribution of the costs until the child is 18.

What is amazing is the impact of small changes. For example, if your child is born into a household where income is greater than $105k, the costs to you balloon from $350k to $523k! For the same variable, if you don't live in CA and move to Texas, they drop to $474k (consider all that you'll lose, though!).

Costs change if you live in the rural areas (go down). They massively go up if you are a single parent. Also, go up if you pay for the child to go to private collage.

Now, if $350k (for someone living in the Western US, between $61k and $105k annual income, not a single parent, pay for public schooling), does not seem like a lot consider the fact that that is post-tax income. You would need to make around 40% more than that (income taxes, social security, 401k, sales taxes on goods, etc.).

They say the love of a child is the best love of all in the world. True (I have two!). It is also expensive. :)

Bonus: This might surprise you but the USDA, yes, the people with their stamp on the beef you are eating right now, also put out a detailed projection of raising a child. Data: http://goo.gl/gVtx1C Infographic: http://goo.gl/9h03GF___

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2016-01-08 17:21:39 (2 comments; 2 reshares; 20 +1s)Open 

It is ironic that I'm three weeks late with this video, but better late than never.

It is absolutely fantastic. Just two mins. It will leave you inspired and likely, like me, in tears.

Humans.

https://www.youtube.com/watch?v=q7o7R5BgWDY

It is ironic that I'm three weeks late with this video, but better late than never.

It is absolutely fantastic. Just two mins. It will leave you inspired and likely, like me, in tears.

Humans.

https://www.youtube.com/watch?v=q7o7R5BgWDY___

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2016-01-06 18:29:39 (4 comments; 0 reshares; 18 +1s)Open 

If possible, try not to die. It is expensive! Should you fail to cheat death, bummer, plan last rites well in advance.

Did you know that an "immediate Burial" or "Direct Cremation" will cost you $2000? With no ceremony or casket or anything else.

Crazy.

What's galling is the range of prices. See the table below. The Max - Min range in NY for Cremation is $10k to $550! In other cities, the ranges average of at least $3k.

It, literally, pays to shop before you die.

The issue is that the FTC, yes the all legit Federal Trade Commission, allows funeral homes to keep their rates hidden until someone actually writes to calls them. The US government does a lot of good things, but empowering the fleecing of family members when they are at their most vulnerable, is disheartening.

The cool thing is that states like California... more »

If possible, try not to die. It is expensive! Should you fail to cheat death, bummer, plan last rites well in advance.

Did you know that an "immediate Burial" or "Direct Cremation" will cost you $2000? With no ceremony or casket or anything else.

Crazy.

What's galling is the range of prices. See the table below. The Max - Min range in NY for Cremation is $10k to $550! In other cities, the ranges average of at least $3k.

It, literally, pays to shop before you die.

The issue is that the FTC, yes the all legit Federal Trade Commission, allows funeral homes to keep their rates hidden until someone actually writes to calls them. The US government does a lot of good things, but empowering the fleecing of family members when they are at their most vulnerable, is disheartening.

The cool thing is that states like California have taken it upon themselves to force transparency by funeral homes. If they have a website (and who does not now!), they have to post prices.

If you are curious what the expense is to die in the Silicon Valley (and all the add-ons you can get, yippee!), here's our local funeral home: PDF: http://goo.gl/ZprDZG

In case you don't click on that link, a rough estimate on the high side is: $17,035.

The Parting Blog has a fantastic article about all this. It is worth reading the whole thing here: http://goo.gl/64MQEA___

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2016-01-04 17:20:27 (6 comments; 30 reshares; 57 +1s)Open 

Two main reasons we don't make smarter decisions based on data: 1. We obsess about "one night stands", rather than longer term relationships and 2. We never get to metrics that really matter, like Profit, and deep UX implications, like Product Views Per Transaction.

My latest post addresses both these concerns and gives you specific strategies to get your 2016 off with a Bang!

Excellent Analytics Tip #27: Chase Smart Calculated Metrics: http://goo.gl/XzwluD

You can download lots of wisdom in the post to influence, in fundamental ways, the culture inside your company, and five calculated metrics in Google Analytics to see your digital performance in a new light.

I invite you to share your favourite metrics in the blog's comment section, and/or continue the conversation.

Go, think different: http://goo.gl/XzwluD

Two main reasons we don't make smarter decisions based on data: 1. We obsess about "one night stands", rather than longer term relationships and 2. We never get to metrics that really matter, like Profit, and deep UX implications, like Product Views Per Transaction.

My latest post addresses both these concerns and gives you specific strategies to get your 2016 off with a Bang!

Excellent Analytics Tip #27: Chase Smart Calculated Metrics: http://goo.gl/XzwluD

You can download lots of wisdom in the post to influence, in fundamental ways, the culture inside your company, and five calculated metrics in Google Analytics to see your digital performance in a new light.

I invite you to share your favourite metrics in the blog's comment section, and/or continue the conversation.

Go, think different: http://goo.gl/XzwluD___

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2016-01-01 20:45:43 (2 comments; 1 reshares; 12 +1s)Open 

Let us kick off the new year with the best news you could possibly get: People where you live are getting wiser!

Older, I mean older. : ) Nonetheless, it is pretty fascinating how our beloved country getting older is happening at a different pace in different regions.

New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont) rides the top with the median age of 41, and the West South Central (Arkansas, Louisiana, Oklahoma, Texas) the youngest at 35. We, in the Pacific are close to the bottom (hurray!), at 36.

At play here also seems to be race, more diverse areas having lower median age. This in turn opens doors to dive deeper into income, education, religion and so much more. Good data always raises more questions.

If you had a choice, would you choose to live in an area with a lower median age or a higher one? I'd love to... more »

Let us kick off the new year with the best news you could possibly get: People where you live are getting wiser!

Older, I mean older. : ) Nonetheless, it is pretty fascinating how our beloved country getting older is happening at a different pace in different regions.

New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont) rides the top with the median age of 41, and the West South Central (Arkansas, Louisiana, Oklahoma, Texas) the youngest at 35. We, in the Pacific are close to the bottom (hurray!), at 36.

At play here also seems to be race, more diverse areas having lower median age. This in turn opens doors to dive deeper into income, education, religion and so much more. Good data always raises more questions.

If you had a choice, would you choose to live in an area with a lower median age or a higher one? I'd love to know.

Data source: http://goo.gl/qCe1DN
___

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2015-12-31 21:58:38 (1 comments; 4 reshares; 18 +1s)Open 

2015, for me, in four iconic pictures.

Video recordings shone a light on an obscured problem (Black lives matter), two men who do obsess about the underprivileged, the heartbreaking disaster in Nepal, and (finally) equality in the eyes of the law.

Good, bad, hope, despair. May 2016 bring blessings and joy to our planet and its citizens.

2015, for me, in four iconic pictures.

Video recordings shone a light on an obscured problem (Black lives matter), two men who do obsess about the underprivileged, the heartbreaking disaster in Nepal, and (finally) equality in the eyes of the law.

Good, bad, hope, despair. May 2016 bring blessings and joy to our planet and its citizens.___

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2015-12-29 17:16:50 (3 comments; 17 reshares; 35 +1s)Open 

The typical American lives only 18 miles from mom!

Crazy, right? Makes you lean-in and want to know more. The thing we seek as a team constantly, on behalf of our clients.

If you are anything like me (the curse of data analysis is strong!), it raises more questions, good questions. The "perceived wisdom" is that American's are not known for a close-knit extended family structures, where is this data from? Is there a difference by gender? How about geography? Income? Age of parents?

All those questions, with some insights that might surprise you and influence where you decide to stay in the future (not because you need them but more that they need you), is here:

http://www.nytimes.com/interactive/2015/12/24/upshot/24up-family.html

PS: While this is not mentioned, I believe a big contributing factor to the results is the reality in one of my... more »

The typical American lives only 18 miles from mom!

Crazy, right? Makes you lean-in and want to know more. The thing we seek as a team constantly, on behalf of our clients.

If you are anything like me (the curse of data analysis is strong!), it raises more questions, good questions. The "perceived wisdom" is that American's are not known for a close-knit extended family structures, where is this data from? Is there a difference by gender? How about geography? Income? Age of parents?

All those questions, with some insights that might surprise you and influence where you decide to stay in the future (not because you need them but more that they need you), is here:

http://www.nytimes.com/interactive/2015/12/24/upshot/24up-family.html

PS: While this is not mentioned, I believe a big contributing factor to the results is the reality in one of my favorite pictures of the US: https://goo.gl/SmyKUG___

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2015-12-22 16:45:35 (2 comments; 5 reshares; 33 +1s)Open 

Your year in review, in an incredible graphic...

Data suggests that 80% or more of social content consumption is on mobile phones. The problem for me is that you cannot appreciate this graphic on a phone. Sadness.

But, if you pinch and zoom and move it around, you'll discover immense delight at recognizing each event/person and love the creativity of the artist.

You're likely headed off to be with your families for (secular or religious) Christmas. May you have a peaceful time, and the force be with you and yours.

Your year in review, in an incredible graphic...

Data suggests that 80% or more of social content consumption is on mobile phones. The problem for me is that you cannot appreciate this graphic on a phone. Sadness.

But, if you pinch and zoom and move it around, you'll discover immense delight at recognizing each event/person and love the creativity of the artist.

You're likely headed off to be with your families for (secular or religious) Christmas. May you have a peaceful time, and the force be with you and yours.___

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2015-12-21 17:58:02 (1 comments; 7 reshares; 39 +1s)Open 

Something lighter and a little more fun today: The Comedy Wildlife Photography Awards!

We see animals in a different context most of the time, these made me smile. In an odd way, it also made the connection more human. Perhaps that was the objective of Judges.

I hope you enjoy the pictures, share them with your kids, family. More on the awards (and more pics) here: http://goo.gl/k5SeO3

Something lighter and a little more fun today: The Comedy Wildlife Photography Awards!

We see animals in a different context most of the time, these made me smile. In an odd way, it also made the connection more human. Perhaps that was the objective of Judges.

I hope you enjoy the pictures, share them with your kids, family. More on the awards (and more pics) here: http://goo.gl/k5SeO3___

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2015-12-15 17:37:11 (4 comments; 1 reshares; 22 +1s)Open 

If you are a student of business, like myself, this is a devastating, and fascinating presentation to read: https://goo.gl/233ChD

It was created by SpringOwl, for the Yahoo! Board (though they did not ask for it). Through numbers and accomplishments, SpringOwl makes a case for its recommendation for what Yahoo! should do. For example: Trim from 13,000 to 2,900 employees.

While you can clearly see their slant on things, it is an undeniable cataloging of the Mayer years. The mishaps, the missteps (just the $2.5 bil loss on stock buybacks is killer), the acquisitions that went nowhere and more.

What is also fascinating for someone such as yourself and myself (assuming you are a low level business player such as myself!), is how much the CEO of a company can do whatever they want with such little accountability even when structures and processes exist to drive good governance. ... more »

If you are a student of business, like myself, this is a devastating, and fascinating presentation to read: https://goo.gl/233ChD

It was created by SpringOwl, for the Yahoo! Board (though they did not ask for it). Through numbers and accomplishments, SpringOwl makes a case for its recommendation for what Yahoo! should do. For example: Trim from 13,000 to 2,900 employees.

While you can clearly see their slant on things, it is an undeniable cataloging of the Mayer years. The mishaps, the missteps (just the $2.5 bil loss on stock buybacks is killer), the acquisitions that went nowhere and more.

What is also fascinating for someone such as yourself and myself (assuming you are a low level business player such as myself!), is how much the CEO of a company can do whatever they want with such little accountability even when structures and processes exist to drive good governance. You'll see it in the presentation applied to decisions to acquire companies, spend millions on parties, hire/fire people, etc.

All in all, for all students of business, an incredibly valuable collection of insights even after accounting for the SpringOwl bias.

Here's the whole thing: https://goo.gl/233ChD___

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2015-12-04 18:01:44 (2 comments; 4 reshares; 29 +1s)Open 

Trend in Gun Shootings in the US | 2013 - 2015.

Social Media is ill-suited for discussions on policy (I know, ironic, right?), so let's just keep it to data. Thank you.

Brad Wheeler has created a wonderful visualization of gun deaths over the last few years. It is interesting to note that while the overall impression is that we are having many more mass shootings, the 2015 trend is just slightly above 2013. 2015 YTD: 462. 2013: 502.

The visualization is interactive, you can play with it here (hover over each little box that makes the bar, it humanizes the data): https://goo.gl/Zzz1MN

This does bring up a more interesting (data) question. What is a mass-shooting? There does not seem to be a standard definition for it. Hence, it is so much easier for people with all kinds of agenda to slice the data and make their own perverted case for their point of view.... more »

Trend in Gun Shootings in the US | 2013 - 2015.

Social Media is ill-suited for discussions on policy (I know, ironic, right?), so let's just keep it to data. Thank you.

Brad Wheeler has created a wonderful visualization of gun deaths over the last few years. It is interesting to note that while the overall impression is that we are having many more mass shootings, the 2015 trend is just slightly above 2013. 2015 YTD: 462. 2013: 502.

The visualization is interactive, you can play with it here (hover over each little box that makes the bar, it humanizes the data): https://goo.gl/Zzz1MN

This does bring up a more interesting (data) question. What is a mass-shooting? There does not seem to be a standard definition for it. Hence, it is so much easier for people with all kinds of agenda to slice the data and make their own perverted case for their point of view.

That made me wonder, why is there no standard definition? Why is there no standard way to track?

After all, we the US has Fatality Analysis Reporting System for cars (number of deaths, type of car, weather conditions, speed, seat belt use, age, seating position, drug use by each occupant - over 100 variables). The FARS is the backbone of car safety standards (driving a 27% reduction in car deaths since 1975!).

Then I read this article, and then cried, cried, and cried some more: http://goo.gl/6Dce24

While others think about policy (and please don't debate that in this post, we've done it before, it is an exercise in futility), why don't we make the case for data collection so that analysts at the Republican and Democratic parties, Senators, NRA, Lay Citizens, University Students, can make data, actual real data, to inform better outcomes for our country?

Can data be the thing we are missing in the drive to sanity?

I think it is. What do you think? ___

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2015-12-03 16:48:17 (1 comments; 5 reshares; 19 +1s)Open 

Deaths by terrorism, 2001-2014 | Two challenging views.

Treemaps are wonderful visualizations, for certain uses. The first graph, for example, is a really great way to realize where terrorism has had very sad, and huge, outcomes. We hear about France, we feel very worried in the US, Syria is also so much in the news.

But, it is disappointing to see that the nations that are actually suffering hugely are the two that we in the United States touched: Iraq and Afghanistan.

They are not in the news as well, I wonder that makes it easier for us to forget our sense of responsibility.

Nigeria and Pakistan are not in the news as much, neither is India, in this context, but they form the top cluster who is hurt by terrorism.

What Treemaps are not good at is showing trends over time. I've added that to the graphic above. If you reflect on that, you'll... more »

Deaths by terrorism, 2001-2014 | Two challenging views.

Treemaps are wonderful visualizations, for certain uses. The first graph, for example, is a really great way to realize where terrorism has had very sad, and huge, outcomes. We hear about France, we feel very worried in the US, Syria is also so much in the news.

But, it is disappointing to see that the nations that are actually suffering hugely are the two that we in the United States touched: Iraq and Afghanistan.

They are not in the news as well, I wonder that makes it easier for us to forget our sense of responsibility.

Nigeria and Pakistan are not in the news as much, neither is India, in this context, but they form the top cluster who is hurt by terrorism.

What Treemaps are not good at is showing trends over time. I've added that to the graphic above. If you reflect on that, you'll see that while we in the US show up big in the treemap, the trended graph shows that was the terrible attack on the US in 2001. Since then, blessedly, we have not suffered.

The trends show the profound worsening in both Iraq and Afghanistan in recent years. Nigeria is extremely alarming. The very thin blue line is India.

If you look at the press stories, though over the last year, these are not the countries getting most of the ink in the context of terrorism. Quite sad.

Each visual serves a purpose, but it is looking across both that helps arrive at stronger insights. You can also play with the data, it is interactive, drill down by specific country or terrorist group at The Oregonian: http://goo.gl/hN2pJI___

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2015-12-01 21:34:25 (3 comments; 4 reshares; 21 +1s)Open 

There are many pictures of Rosa Parks, the first image below is my favorite. She looks defiant, and so full of conviction in her beliefs.

She was not the first one to be arrested for sitting in the front section of the bus. Irene Morgan was one, she took her case all the way to the Supreme Court, and won! Alabama and the deep south ignored the US Supreme Court. (Fantastic one min video here: http://goo.gl/i0CBVZ).

There were other brave women. Dollree Mapp, a black woman who stood up to the white police and made history: https://goo.gl/DMU1St

Rosa Parks refused to give up her seat 60 years ago today. Many others fought before her and with her. Others still continue the necessary fight today. We still have a long way to go.

#weshallovercome

There are many pictures of Rosa Parks, the first image below is my favorite. She looks defiant, and so full of conviction in her beliefs.

She was not the first one to be arrested for sitting in the front section of the bus. Irene Morgan was one, she took her case all the way to the Supreme Court, and won! Alabama and the deep south ignored the US Supreme Court. (Fantastic one min video here: http://goo.gl/i0CBVZ).

There were other brave women. Dollree Mapp, a black woman who stood up to the white police and made history: https://goo.gl/DMU1St

Rosa Parks refused to give up her seat 60 years ago today. Many others fought before her and with her. Others still continue the necessary fight today. We still have a long way to go.

#weshallovercome___

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2015-11-28 19:06:37 (7 comments; 0 reshares; 20 +1s)Open 

Postcards from North Lake Tahoe....

Hope you are having a great holiday weekend with your family and loved ones!

#californialiving   #laketahoe   #firstsnowoftheseason  

Postcards from North Lake Tahoe....

Hope you are having a great holiday weekend with your family and loved ones!

#californialiving   #laketahoe   #firstsnowoftheseason  ___

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2015-11-24 16:48:43 (2 comments; 21 reshares; 54 +1s)Open 

Maps that blow your mind...

The area colored red in South Asia shows where 5% of the world live. The area colored in blue shows where another 5% live.

The white areas show where the rest of the 90% live.

That is pretty amazing when you think about the world's resources, equality or lack thereof, opportunity, and so much more.

If nothing else, it shows that we can cram a lot more of us into this planet. :)

In case we don't speak before then, and you are in the US, my family and I wish you a pleasant and memory filled long weekend with your loved ones.

Map source, and raw data: http://goo.gl/5c2Llo

Maps that blow your mind...

The area colored red in South Asia shows where 5% of the world live. The area colored in blue shows where another 5% live.

The white areas show where the rest of the 90% live.

That is pretty amazing when you think about the world's resources, equality or lack thereof, opportunity, and so much more.

If nothing else, it shows that we can cram a lot more of us into this planet. :)

In case we don't speak before then, and you are in the US, my family and I wish you a pleasant and memory filled long weekend with your loved ones.

Map source, and raw data: http://goo.gl/5c2Llo___

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2015-11-23 18:19:58 (0 comments; 2 reshares; 15 +1s)Open 

Leave the name up. Teach the man's complete life/views.

Guess who this refers to: Raised in the South, he wrote of “a great Ku Klux Klan” that rose up to rid whites of “the intolerable burden of governments sustained by the votes of ignorant Negroes.”

President of the United States of America, Woodrow Wilson.

Did you know that about him?

How about this: "During Wilson’s tenure as president of Princeton, no blacks were admitted — “The whole temper and tradition of the place are such that no Negro has ever applied,” he wrote — though Harvard and Yale had admitted blacks decades earlier. Princeton admitted its first black student in the 1940s."

Pretty amazing, right?

Students at Princeton, an incredibly impressive university, lead by the Black Justice League, a student group, want to strike President Wilson'sname from buildin... more »

Leave the name up. Teach the man's complete life/views.

Guess who this refers to: Raised in the South, he wrote of “a great Ku Klux Klan” that rose up to rid whites of “the intolerable burden of governments sustained by the votes of ignorant Negroes.”

President of the United States of America, Woodrow Wilson.

Did you know that about him?

How about this: "During Wilson’s tenure as president of Princeton, no blacks were admitted — “The whole temper and tradition of the place are such that no Negro has ever applied,” he wrote — though Harvard and Yale had admitted blacks decades earlier. Princeton admitted its first black student in the 1940s."

Pretty amazing, right?

Students at Princeton, an incredibly impressive university, lead by the Black Justice League, a student group, want to strike President Wilson's name from buildings, schools, etc. He is a grand presence at Princeton.

It is a little stunning that this lasted so long, that Princeton and its administrators were forced into having the discussion via student protests this month! There is no visible, dare I say, strong attempt to paint the full picture of the man.

So... Here's a thought. Leave the man, his murals, his statues, buildings, and rotating quotes on TV (not kidding) in the dining rooms in place. Add context that helps everyone understand the full man. Add plaques, add small handouts people can take with them after they visit his memorial, if they attend Woodrow Wilson School of Public and International Affairs give them a 30 min session on the full man.

That's it. Don't take away his murals, statues, buildings and rotating quotes on TV in the dining room. People at the other end of it are smart. Give them the full context. Let them see the good with the disappointing. Let them make up their own minds.

Sounds reasonable?

Both quotes above from this in-depth article: http://goo.gl/MtA1hQ There is a lot more detail there. Please check it out.

#weshallovercome #donthateonhistorylearnfromit #princeton #whatareyouteaching___

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2015-11-20 18:36:45 (4 comments; 11 reshares; 70 +1s)Open 


Food for thought...

The narrowness of the intelligence being expressed the words and actions by folks is profoundly heartbreaking.

If you are curious about one more angle on this topic: The Economics of Syrian Refugees: http://goo.gl/uTvmGT


Food for thought...

The narrowness of the intelligence being expressed the words and actions by folks is profoundly heartbreaking.

If you are curious about one more angle on this topic: The Economics of Syrian Refugees: http://goo.gl/uTvmGT___

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2015-11-19 20:44:25 (5 comments; 1 reshares; 24 +1s)Open 

It is now both much harder, and much easier than in the past, to be one of the infamous "1%".

Just look at the visualization, you can be a 1%er at annual earnings of just $228k in that state to the right of Texas. The highest number is CT at $678k. Loads of people reach both those numbers.

Yet, loads and loads of people are at the minimum wage in all these states, and a big chunk of them are not even at the living wage.

And, the disparity is growing. Wikipedia: https://goo.gl/stPk7K

Food for thought for all of us.

Data source: The Increasingly Unequal States of America: http://goo.gl/K9KFgE

It is now both much harder, and much easier than in the past, to be one of the infamous "1%".

Just look at the visualization, you can be a 1%er at annual earnings of just $228k in that state to the right of Texas. The highest number is CT at $678k. Loads of people reach both those numbers.

Yet, loads and loads of people are at the minimum wage in all these states, and a big chunk of them are not even at the living wage.

And, the disparity is growing. Wikipedia: https://goo.gl/stPk7K

Food for thought for all of us.

Data source: The Increasingly Unequal States of America: http://goo.gl/K9KFgE___

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2015-11-16 21:16:40 (1 comments; 8 reshares; 23 +1s)Open 

Are you sure mobile phones are intruding on your life? Do you believe you are consuming too much mobile data?

You ain't seen nothing yet!

Checkout the mobile data usage in Singapore and South Korea. Pretty amazing, right?

The second graph is just mobile data (no wi-fi). Still, pretty amazing.
So, expect a lot more innovation to come. Expect your life to be changed a lot by these little devices we carry with us.

What do you think is going on between the size of data consumption between Android and iPhone? Across the board, more on the iPhone.

More data, and deep dives, at the source: http://goo.gl/DBSK8h

Are you sure mobile phones are intruding on your life? Do you believe you are consuming too much mobile data?

You ain't seen nothing yet!

Checkout the mobile data usage in Singapore and South Korea. Pretty amazing, right?

The second graph is just mobile data (no wi-fi). Still, pretty amazing.
So, expect a lot more innovation to come. Expect your life to be changed a lot by these little devices we carry with us.

What do you think is going on between the size of data consumption between Android and iPhone? Across the board, more on the iPhone.

More data, and deep dives, at the source: http://goo.gl/DBSK8h___

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2015-11-15 19:42:54 (2 comments; 3 reshares; 27 +1s)Open 

My son is participating in the Family Giving Tree program at his school. He has to buy a present for a child who is unable to afford one. A really worthy cause, good lesson. 

We went off to Amazon to buy the present and saw this. I was touched. There was nothing to scroll etc. Just the homage to our peers in France. A little surprising for a deeply ecommerce/shopping enterprise.

Well done Amazon. Well done!

#prayforpeace

My son is participating in the Family Giving Tree program at his school. He has to buy a present for a child who is unable to afford one. A really worthy cause, good lesson. 

We went off to Amazon to buy the present and saw this. I was touched. There was nothing to scroll etc. Just the homage to our peers in France. A little surprising for a deeply ecommerce/shopping enterprise.

Well done Amazon. Well done!

#prayforpeace___

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