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Nick Ker has been at 1 events

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Max Minzer8,707Conversation with @106412255733219697839 and other fine people about benefits & value of using Google local page vs. brand page and vice versa. Questions you'd like to see asked? Leave comment here or on social media with hashtag #maximpact Learn more about #maximpact and sign up to get updates: http://www.maxminzer.com/maximpactLocal vs. Brand Google Pages w/ Mike Blumenthal - Max Impact Ep. 0742014-04-03 22:00:0029  

Shared Circles including Nick Ker

Shared Circles are not available on Google+ anymore, but you can find them still here.

The Google+ Collections of Nick Ker

Top posts in the last 50 posts

Most comments: 2

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2015-05-26 17:54:44 (2 comments, 1 reshares, 2 +1s)Open 

Awesome! SEO Man Explains #SEO!
https://www.redevolution.com/seo-explained/
by +Red Evolution 

Most reshares: 2

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2015-03-27 19:50:58 (0 comments, 2 reshares, 3 +1s)Open 

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P

Most plusones: 5

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2014-11-18 21:25:08 (0 comments, 1 reshares, 5 +1s)Open 

On Page Optimization for Topics  
  I've been on the "topics not keywords" kick for a while, and sometimes it is not so easy to explain - especially to those who are accustomed to keyword based SEO.  +Cyrus Shepard at +Moz does a stellar job of illustrating the science of this art.

Think of this next time you wonder what the heck I am talking about when I sound more like a linguistics expert than a web geek.

Latest 50 posts

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2015-07-20 13:49:02 (0 comments, 0 reshares, 0 +1s)Open 

SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/

SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/___

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2015-07-15 18:42:27 (1 comments, 0 reshares, 1 +1s)Open 

Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better,faster, a... more »

Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better, faster, and stronger."

Read the whole Open Letter to SEOs from GoogleBot here:
http://patrickcoombe.com/open-letter-seos-googlebot/___

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2015-06-19 14:03:12 (1 comments, 0 reshares, 2 +1s)Open 

SEO Keyword Research - Are you STILL doing it wrong?  
   "It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

I like this article, but I have to say I am surprised if this idea is new to anyone who has been doing any type of search marketing in the past few years.

It’s time to stop doing keyword research
  …or at least stop doing it the way that too many SEOs “do keyword research.”

"Old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy."

"It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

Learn more from +Nate Dame at +Search Engine Land 
http://searchengineland.com/never-keyword-research-223054

Really, the time to stop doing traditional keyword research was probably a couple of years ago.
http://kercommunications.com/seo/wasting-time-worrying-about-keywords/___SEO Keyword Research - Are you STILL doing it wrong?  
   "It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

I like this article, but I have to say I am surprised if this idea is new to anyone who has been doing any type of search marketing in the past few years.

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2015-06-09 23:59:40 (0 comments, 0 reshares, 0 +1s)Open 

Referrer Spam is more than just a little annoying...
 
I've been able to filter this fake traffic out in +Google Analytics but would love to know why it is suddenly a problem. Every week there is another one... or four.
And why is the otherwise all-powerful Google unable to keep this crap out of Analytics.  A public statement I could show my clients would be a really cool thing.  

Referrer Spam is more than just a little annoying...
 
I've been able to filter this fake traffic out in +Google Analytics but would love to know why it is suddenly a problem. Every week there is another one... or four.
And why is the otherwise all-powerful Google unable to keep this crap out of Analytics.  A public statement I could show my clients would be a really cool thing.  ___

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2015-05-28 02:33:17 (1 comments, 0 reshares, 2 +1s)Open 

Was in the neighborhood...

Was in the neighborhood...___

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2015-05-26 17:54:44 (2 comments, 1 reshares, 2 +1s)Open 

This is truly awesome. Thanks Awesome SEO Man!

Awesome! SEO Man Explains #SEO!
https://www.redevolution.com/seo-explained/
by +Red Evolution ___This is truly awesome. Thanks Awesome SEO Man!

2015-05-21 15:02:17 (0 comments, 0 reshares, 1 +1s)Open 

Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-

Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-___

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2015-05-20 21:30:47 (1 comments, 0 reshares, 2 +1s)Open 

SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of&#... more »

SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of 'em. Many of those sites are owned by people who happily signed up for link building schemes, including Attracta, which were pushed on them by their own hosting companies.
 
From the spam email I just received:
"If you're trying to rank higher in Google, this is what you've been waiting for. Our SEO experts have engineered a system that perfectly creates the same pattern of links that sites get when they are talked about in industry blogs - the same type of buzz that Google loves to reward. Order a Link Blast and your site gets hundreds of links funneled straight to it."

Yeah... hundreds of links that fit a pattern of looking like something good, but not actually being something good. NO THANKS

I don't expect the hosting companies to walk away from these easy commissions any time soon, and apparently Attracta has no intention of stopping this predatory practice of hitting up unsuspecting owners of new websites.

If you have already signed up for this or a similar spam link building service, you are probably going to need this: https://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/___

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2015-05-20 19:04:54 (0 comments, 1 reshares, 2 +1s)Open 

Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.

Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). ___Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.

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2015-05-07 15:12:49 (0 comments, 0 reshares, 0 +1s)Open 

EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  

EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  ___

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2015-05-06 22:05:32 (0 comments, 0 reshares, 2 +1s)Open 

15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  ___15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  

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2015-05-05 06:13:37 (0 comments, 0 reshares, 0 +1s)Open 

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell uswh... more »

Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  ___

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2015-04-23 21:21:38 (0 comments, 0 reshares, 0 +1s)Open 

Oh look! A new update to Wordpress just when I was wrapping up a couple of new WP based sites. Tomorrow is another day...
https://wordpress.org/news/2015/04/powell/

Oh look! A new update to Wordpress just when I was wrapping up a couple of new WP based sites. Tomorrow is another day...
https://wordpress.org/news/2015/04/powell/___

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2015-04-20 15:28:09 (0 comments, 1 reshares, 2 +1s)Open 

Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6

Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6___

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2015-04-15 13:24:33 (1 comments, 0 reshares, 4 +1s)Open 

Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed

With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel. 

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience. 
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.

Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely. ___Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed

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2015-04-14 02:52:00 (0 comments, 0 reshares, 0 +1s)Open 

Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.

Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.___

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2015-04-01 23:12:46 (0 comments, 1 reshares, 2 +1s)Open 

Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."

Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."___

2015-03-30 17:10:23 (0 comments, 0 reshares, 1 +1s)Open 

Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of justus... more »

Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of just using the defaults.

Keywords meta tags - really?! It isn't the "rank #1 in 48 hours" scammers making the SEO industry look bad these days. It is some of the "veterans" who apparently stopped learning anything years ago. 

Happy to help these new clients, but disgusted at the way they have been damaged. Money & time wasted, and in the worst cases - entire brands are damaged due to Google penalties.
 
(end rant)___

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2015-03-28 20:00:09 (0 comments, 0 reshares, 1 +1s)Open 

Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?

Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?___

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2015-03-27 19:50:58 (0 comments, 2 reshares, 3 +1s)Open 

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P

What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P___

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2015-03-24 13:28:05 (0 comments, 0 reshares, 0 +1s)Open 

Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm

Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm___

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2015-03-13 15:39:16 (0 comments, 0 reshares, 1 +1s)Open 

Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/

Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/___

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2015-03-03 22:48:40 (1 comments, 0 reshares, 1 +1s)Open 

Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  

Google Has Been Researching a System to Rank Web Pages Based on Facts - Not Links!
  Knowledge-Based Trust (KBT) - that is the buzzword you are about to hear a lot about. 
If your website or content strategy is informational, this could mean good things - if your information is accurate. 

+Matt McGee explores the possibilities on +Search Engine Land 
  http://searchengineland.com/google-researchers-introduce-system-rank-web-pages-facts-not-links-215835___Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  

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2015-03-03 04:45:07 (0 comments, 2 reshares, 1 +1s)Open 

Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?

STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.___Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?

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2015-02-27 18:20:09 (1 comments, 0 reshares, 3 +1s)Open 

Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.

Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.___

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2015-02-25 19:04:36 (0 comments, 0 reshares, 0 +1s)Open 

Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/

Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/___

2015-02-24 23:22:48 (2 comments, 0 reshares, 1 +1s)Open 

Google sent another wave of warnings to sites that are not mobile-friendly.  That is getting to be a weekly thing.  
I am thinking a "mobile update" must be coming soon.

Google fear-mongering aside, is there a good reason to not have a mobile friendly site these days? Phones and tablets make up a large and growing percentage of web usage.  
OK, I know - it costs money to develop a mobile site, or re-do your current site with a responsive design. But it is going to cost you more if you start missing out on half of your potential audience.

Google sent another wave of warnings to sites that are not mobile-friendly.  That is getting to be a weekly thing.  
I am thinking a "mobile update" must be coming soon.

Google fear-mongering aside, is there a good reason to not have a mobile friendly site these days? Phones and tablets make up a large and growing percentage of web usage.  
OK, I know - it costs money to develop a mobile site, or re-do your current site with a responsive design. But it is going to cost you more if you start missing out on half of your potential audience.___

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2015-02-16 15:34:52 (0 comments, 0 reshares, 0 +1s)Open 

Think warm thoughts

Think warm thoughts___

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2015-02-15 18:55:21 (1 comments, 0 reshares, 0 +1s)Open 

Google Analytics is missing some things too - like all of February 7th's traffic data for some users.

If the part of your report that normally shows Google Webmaster Tools Search Queries or other data looks like it hasn't been updated, it is not your imagination.  

http://searchengineland.com/google-webmaster-tools-data-stopped-updating-almost-week-ago-214770___Google Analytics is missing some things too - like all of February 7th's traffic data for some users.

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2015-01-31 01:17:34 (0 comments, 0 reshares, 2 +1s)Open 

SEO is number 5 in list of "Hottest Skills" on LinkedIn
  
SEO/SEM Marketing is number 5 on the list of in demand skills. I can back up that claim based solely on the number of penalty/traffic loss audits I have done in the past year - all of which were the result of the site owner hiring an alleged professional SEO company or marketing agency. Clearly, there are many unskilled people out there claiming to know what they are doing. 

Maybe Penguin and other google crackdowns on spam have resulted mass firings of link-happy SEOs, thus the demand for people who actually have what it takes to do it right.
It is also interesting that things like statistical analysis, business intelligence, web architecture, user interface design are also up there. Maybe I am not typical, but I see all of those things as part of what I call SEO.

Now, if we can get all thoseem... more »

SEO is number 5 in list of "Hottest Skills" on LinkedIn
  
SEO/SEM Marketing is number 5 on the list of in demand skills. I can back up that claim based solely on the number of penalty/traffic loss audits I have done in the past year - all of which were the result of the site owner hiring an alleged professional SEO company or marketing agency. Clearly, there are many unskilled people out there claiming to know what they are doing. 

Maybe Penguin and other google crackdowns on spam have resulted mass firings of link-happy SEOs, thus the demand for people who actually have what it takes to do it right.
It is also interesting that things like statistical analysis, business intelligence, web architecture, user interface design are also up there. Maybe I am not typical, but I see all of those things as part of what I call SEO.

Now, if we can get all those employers who are seeking people with SEO/SEM skills to stop expecting to pay about $25K per year, we might be getting somewhere.
I'm not kidding - I recently had a conversation with someone who is experienced, has great references, and proven results - and hasn't heard an offer of more than $30k per year from a few different larger agencies. Apparently they are in the habit of outsourcing to places where people will work for about 20 dollars a day.

I guess that explains why big marketing agencies are often the ones responsible for for some of the worst SEO. They know how to sell it, but they don't know how to do it. 

#seo   #linkedin   #skills   #marketing  ___

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2015-01-30 14:04:24 (1 comments, 0 reshares, 2 +1s)Open 

"Marketers will just buy ads for them but optimizers and popularizers will make them likeable in the first place."

+Tadeusz Szewczyk knows optimization is about much more than keywords, websites or even Google.
#SEO  

"Marketers will just buy ads for them but optimizers and popularizers will make them likeable in the first place."

+Tadeusz Szewczyk knows optimization is about much more than keywords, websites or even Google.
#SEO  ___

2015-01-30 03:57:31 (0 comments, 0 reshares, 0 +1s)Open 

Question for local SEO experts:
 Someone from Google Maps called to verify my business address. But the address they wanted to verify was one of my local competitors.

Do you think that was someone trying to hijack +Ker Communications listing, sabotage both listings, or just a Google Maps screener screwing up?

Please pick one of the poll choices below, or give your opinion in the comments.
#KerCommunications   #googlemaps   #localseo  

Question for local SEO experts:
 Someone from Google Maps called to verify my business address. But the address they wanted to verify was one of my local competitors.

Do you think that was someone trying to hijack +Ker Communications listing, sabotage both listings, or just a Google Maps screener screwing up?

Please pick one of the poll choices below, or give your opinion in the comments.
#KerCommunications   #googlemaps   #localseo  ___

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2015-01-29 15:59:49 (0 comments, 0 reshares, 1 +1s)Open 

Why do some SEOs lie or spread misinformation?
  Some seek "fame", some want to rip you off, some just don't know better…

Why do some SEOs lie or spread misinformation?
  Some seek "fame", some want to rip you off, some just don't know better…___

2015-01-29 15:56:02 (0 comments, 0 reshares, 0 +1s)Open 

SEO does not claim an ugly duckling is a beautiful swan. It helps the duckling become a swan & lets Google know it…

http://kercommunications.com/seo-marketing/

#SEO

SEO does not claim an ugly duckling is a beautiful swan. It helps the duckling become a swan & lets Google know it…

http://kercommunications.com/seo-marketing/

#SEO___

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2015-01-29 15:52:29 (0 comments, 0 reshares, 1 +1s)Open 

"As SEOs, we have a responsibility – a higher calling, even – to help sites be the best that they can be.."

+Jenny Halasz on +Search Engine Land 

"As SEOs, we have a responsibility – a higher calling, even – to help sites be the best that they can be.."

+Jenny Halasz on +Search Engine Land ___

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2015-01-27 16:17:02 (0 comments, 1 reshares, 1 +1s)Open 

#SEO in 2015 and Beyond - Yahoo, Apple, Mobile and Household Appliances 

SEO Predictions for 2015 and Beyond
  It's not all about Google. It's also about Yahoo, Mobile, Apple, and your refrigerator…
http://kercommunications.com/seo/search-marketing-future-2015/___#SEO in 2015 and Beyond - Yahoo, Apple, Mobile and Household Appliances 

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2015-01-09 16:21:48 (0 comments, 0 reshares, 0 +1s)Open 

SEO snake oil salesmen have to work a little harder to pull the wool over your eyes these days.

SEO snake oil salesmen have to work a little harder to pull the wool over your eyes these days.___

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2014-12-18 21:51:40 (0 comments, 0 reshares, 1 +1s)Open 

Is it really inbound marketing if you are telemarketing?
  
  Maybe I am just being too particular about the meanings of words. If your company is one of the main proponents of "inbound marketing", shouldn't your online presence be attracting and delighting me enough that you would not have to call me on the phone weekly to sell me a "partnership"?

I can sort of overlook the unsolicited emails, but cold calling?

#inboundmarketing   #practicewhatyoupreach  

Is it really inbound marketing if you are telemarketing?
  
  Maybe I am just being too particular about the meanings of words. If your company is one of the main proponents of "inbound marketing", shouldn't your online presence be attracting and delighting me enough that you would not have to call me on the phone weekly to sell me a "partnership"?

I can sort of overlook the unsolicited emails, but cold calling?

#inboundmarketing   #practicewhatyoupreach  ___

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2014-12-14 15:59:31 (0 comments, 0 reshares, 0 +1s)Open 

Feck Perfuction
  "You know what's better than perfect? DONE is better than perfect..."

Feck Perfuction
  "You know what's better than perfect? DONE is better than perfect..."___

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2014-12-01 18:09:50 (0 comments, 0 reshares, 0 +1s)Open 

Google Analytics - You may not be seeing what you think you are seeing.

Google Analytics - You may not be seeing what you think you are seeing.___

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2014-11-18 21:25:08 (0 comments, 1 reshares, 5 +1s)Open 

On Page Optimization for Topics  
  I've been on the "topics not keywords" kick for a while, and sometimes it is not so easy to explain - especially to those who are accustomed to keyword based SEO.  +Cyrus Shepard at +Moz does a stellar job of illustrating the science of this art.

Think of this next time you wonder what the heck I am talking about when I sound more like a linguistics expert than a web geek.

On Page Optimization for Topics  
  I've been on the "topics not keywords" kick for a while, and sometimes it is not so easy to explain - especially to those who are accustomed to keyword based SEO.  +Cyrus Shepard at +Moz does a stellar job of illustrating the science of this art.

Think of this next time you wonder what the heck I am talking about when I sound more like a linguistics expert than a web geek.___

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2014-10-31 15:41:25 (0 comments, 0 reshares, 0 +1s)Open 

Topics Not Keywords: Topic Modeling & Semantic Connectivity
 "The idea is that search engines are smarter than just knowing that a word, a phrase that someone searches for, like "Super Mario Brothers," is only supposed to bring back results that have exactly the words "Super Mario Brothers," that perfect phrase in the title and in the headline and in the document itself. That's still an SEO best practice because you're trying to serve visitors who have that search query. But search engines are actually a lot smarter than this."

  I need to pat myself on the back for a moment here. For about a year, maybe longer if you dig through the Ker Communications blog or my G+ posts - I have been advising that rather than just simple keywords, anyone trying to optimize a site for today's Google will need to think more broadly and optimize for wholet... more »

Topics Not Keywords: Topic Modeling & Semantic Connectivity
 "The idea is that search engines are smarter than just knowing that a word, a phrase that someone searches for, like "Super Mario Brothers," is only supposed to bring back results that have exactly the words "Super Mario Brothers," that perfect phrase in the title and in the headline and in the document itself. That's still an SEO best practice because you're trying to serve visitors who have that search query. But search engines are actually a lot smarter than this."

  I need to pat myself on the back for a moment here. For about a year, maybe longer if you dig through the Ker Communications blog or my G+ posts - I have been advising that rather than just simple keywords, anyone trying to optimize a site for today's Google will need to think more broadly and optimize for whole topics and related phrases.
Think less like a coder and more like a writer. A good one.

Moz has been on a roll lately with lots of good things about this very concept. I'm not saying they got the idea from me, or even that I was first (I was not). But when the biggest names in SEO start to sound like they are catching on to things you said a year ago, it is validating.

I am indeed ahead of the curve.
http://kercommunications.com/tags/topical-optimization/___

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2014-10-28 14:47:33 (0 comments, 0 reshares, 0 +1s)Open 

SEO: It Is More Than Just Your Website  
  "SEO should be something that is thought about in all departments. From web development to offline advertising to paid search, email marketing, and more… we all need to be aware of how our audience looks for our products and services."
+Casie Gillette looks at the bigger picture...

SEO: It Is More Than Just Your Website  
  "SEO should be something that is thought about in all departments. From web development to offline advertising to paid search, email marketing, and more… we all need to be aware of how our audience looks for our products and services."
+Casie Gillette looks at the bigger picture...___

2014-10-21 10:28:24 (0 comments, 1 reshares, 0 +1s)Open 

Clarification: Penguin Refresh NOT Finished Rolling Out

If you've been doing link clean up to get out from under a Penguin penalty, but did not see any change over the weekend - there is some hope that the new penguin just didn't get around to your site yet.

You are also not alone. Reports from other SEOs who have been working with penguin afflicted sites indicate that there are many sites that really should have seen some kind of upward movement, but did not. Looks like it's about a 50/50 chance at this point.
Hang in there!

Penguin update rolling out

On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam. 

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.___Clarification: Penguin Refresh NOT Finished Rolling Out

If you've been doing link clean up to get out from under a Penguin penalty, but did not see any change over the weekend - there is some hope that the new penguin just didn't get around to your site yet.

You are also not alone. Reports from other SEOs who have been working with penguin afflicted sites indicate that there are many sites that really should have seen some kind of upward movement, but did not. Looks like it's about a 50/50 chance at this point.
Hang in there!

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2014-10-20 19:22:08 (1 comments, 1 reshares, 4 +1s)Open 

Some people just never learn

 Google finally updated the Penguin algorithm over the weekend, releasing some previously penalized sites so that they may be able to rank well again with non-spammy methods.
One would think that an owner of a site that was penalized would have learned a lesson and would take a much more cautious approach to promoting the site, right?

Nope. Not all of them. I received not just one but two requests for proposals today in which the site owners basically said something along the lines of:
"I spent the past _ months removing disavowing links from article marketing, blog networks, bulk submissions, etc. Penguin was updated and my rankings went up from nothing to page 2-3. How much do you charge for safe link building? I need about 50 new backlinks per week for maybe a month to replace the links I took down so I can be on page one... more »

Some people just never learn

 Google finally updated the Penguin algorithm over the weekend, releasing some previously penalized sites so that they may be able to rank well again with non-spammy methods.
One would think that an owner of a site that was penalized would have learned a lesson and would take a much more cautious approach to promoting the site, right?

Nope. Not all of them. I received not just one but two requests for proposals today in which the site owners basically said something along the lines of:
"I spent the past _ months removing disavowing links from article marketing, blog networks, bulk submissions, etc. Penguin was updated and my rankings went up from nothing to page 2-3. How much do you charge for safe link building? I need about 50 new backlinks per week for maybe a month to replace the links I took down so I can be on page one again".

Two different people, two different sites - with the same bad idea.

I have no words, other than "Have you heard of Google's Webmaster Guidelines?"

#SEO   #headsmack  ___

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2014-10-18 16:48:36 (0 comments, 0 reshares, 0 +1s)Open 

So… what's this I hear about a Penguin update?

So… what's this I hear about a Penguin update?___

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2014-10-17 15:14:49 (0 comments, 0 reshares, 0 +1s)Open 

Lunch break & work productivity advice I think we all need to remember sometimes.
  Get out, clear your head, come back ready to conquer the afternoon.

Share this with your boss, HR manager, or coworker who never leaves the cube...

Why Lunch at Your Desk Is a Bad Idea
  
  Working through lunch is not really good for productivity...

  "The world isn’t going to come to an end, and it’s really not healthy for you to be so single-mindedly immersed in your work. So go out to a bistro or sandwich shop, or even brown-bag your lunch to work and go eat in the park. Watch people go by. Do something nice for yourself that will enable you to go back to the office and really focus on what needs to be done instead of trying to juggle a spreadsheet in between bites of food. There are all kinds of good reasons not to eat at your desk."
#humanresources   #productivity   #lunchbreak  
http://blog.officechairsunlimited.com/eating-desk-bad-idea/___Lunch break & work productivity advice I think we all need to remember sometimes.
  Get out, clear your head, come back ready to conquer the afternoon.

Share this with your boss, HR manager, or coworker who never leaves the cube...

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2014-10-15 16:18:25 (0 comments, 0 reshares, 0 +1s)Open 

Internet privacy advice from someone who REALLY knows - Edward Snowden

Privacy Advice by Edward Snowden___Internet privacy advice from someone who REALLY knows - Edward Snowden

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2014-10-15 16:16:59 (0 comments, 0 reshares, 0 +1s)Open 

Local Forwarding Numbers Will Be Available for Adwords Call Extensions

  “We understand that many businesses can benefit from featuring ads with local numbers, since people are more likely to call a number with a recognizable area code” 

The change will take effect in early November.

Local Forwarding Numbers Will Be Available for Adwords Call Extensions

  “We understand that many businesses can benefit from featuring ads with local numbers, since people are more likely to call a number with a recognizable area code” 

The change will take effect in early November.___

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2014-08-26 16:09:43 (1 comments, 0 reshares, 0 +1s)Open 

A Negative SEO Article that is NOT BS
  I am pleasantly surprised at this "What to do about Negative SEO" article's focus on real things you can and should do to identify and minimize the effects of attempted negative SEO, rather than irrational fear.
I really should not be surprised, however. +Marie Haynes is very knowledgeable about Google penalties, and is one of the most logical and rational people who write about such things.

As she says, most people do not need to worry about negative SEO but it is a good idea to know what to do if it will help you sleep at night should someone decide to attack your site. 

Like most things in SEO, it is not easy to do or understand and will take lots of time to do it right. If it is over your head, a professional link audit is the way to go.

A Negative SEO Article that is NOT BS
  I am pleasantly surprised at this "What to do about Negative SEO" article's focus on real things you can and should do to identify and minimize the effects of attempted negative SEO, rather than irrational fear.
I really should not be surprised, however. +Marie Haynes is very knowledgeable about Google penalties, and is one of the most logical and rational people who write about such things.

As she says, most people do not need to worry about negative SEO but it is a good idea to know what to do if it will help you sleep at night should someone decide to attack your site. 

Like most things in SEO, it is not easy to do or understand and will take lots of time to do it right. If it is over your head, a professional link audit is the way to go.___

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