CircleCount helps you better understand Google+

2013-05-22 13:10:54 (0 comments, 0 reshares, 2 +1s)

Google and Zero Sum Marketing
 "Somehow, marketers and their clients need to be in a win-win scenario again, where multiple brands can get roughly equal share-of-voice..."
+Ian Lurie on how organic search traffic from Google is "All or Nothing" and what you should do about it.
http://www.portent.com/blog/internet-marketing/how-google-ruined-marketing.htm

2013-05-21 23:19:07 (0 comments, 0 reshares, 2 +1s)

What Making Out in Public Teaches Us About PR and Marketing
It is all about good positioning… 
No, not THAT kind of position -  "Strategic Context"!


http://www.prhacker.com/viral-pr/ from +PR HACKER 

2013-05-21 18:24:49 (0 comments, 0 reshares, 1 +1s)

Trying to stay focused and not worry about my Dad's surgery today. But Mom just clued me in to something cool that the hospital has: Patient OR Status Updates!  I can keep refreshing until he is in recovery.  
Now that's useful!

2013-05-21 18:13:05 (0 comments, 0 reshares, 0 +1s)

Plagiarist Alert
Time to rant about content theft again. This time, I have had just about enough, so I am going to "out" the lazy and/or dishonest perpetrator.

I am not sure if it is more frustrating to have something stolen, or to have to be anywhere close to being in the same industry as dishonest criminals like the "Wise Gals",  Samantha Schuh who apparently thinks it is OK to take an entire page from another website and call it her own.

With the exception of the company name and maybe 3-4 other words, this page from wisegalsllc-dot-com is an exact copy of http://kercommunications.com/social-media/  

I don't even want to think about things someone with such low ethical standards may do in the name of her social media clients.

#plagiarism 

2013-05-16 12:25:20 (0 comments, 0 reshares, 1 +1s)

Google Kills Off Another Paid Link Network
 Not exactly news, but kind of surprising that there are still people building and using these artificial link schemes.
#SEO  

2013-05-14 19:33:49 (3 comments, 0 reshares, 1 +1s)

Too Many Bad Links

"If a few keyword anchored text links are good, more must be better, right?"

What about sausage links? 

http://kercommunications.com/seo/links-are-like-votes/

2013-05-14 19:06:49 (3 comments, 0 reshares, 1 +1s)

This is what customer service is all about... :.)

2013-05-14 12:24:11 (0 comments, 0 reshares, 0 +1s)

The Misguided Social Media ROI Obsession https://blog.serps.com/the-misguided-social-media-roi-obsession/ new on +SERPs.com blog by +Tadeusz Szewczyk 

2013-05-14 13:49:06 (0 comments, 1 reshares, 1 +1s)

How To Rank: SEO Master Blueprint
"Think of it as an intermediate SEO instruction manual, for beginners."

This is overwhelming enough that most beginners are going to look at this and have a much better idea about whether or not they can really do their own SEO.
 +Cyrus Shepard  does a great job outlining a lot of stuff that is important to every SEO project.

http://www.seomoz.org/blog/how-to-rank

2013-05-14 05:02:55 (0 comments, 0 reshares, 4 +1s)

More Is Not Always Better in Online Marketing & SEO...
http://kercommunications.com/seo/series/more-is-not-always-better/ #SEO

2013-05-13 13:48:46 (0 comments, 0 reshares, 2 +1s)

Wait... Wasn't Burger King part of that horse meat scandal? Is a new product with "rodeo" in the name really a good idea?

2013-05-12 13:04:02 (2 comments, 0 reshares, 1 +1s)

When I see all this excitement over Matt Cutts' announcement of new Penguin rollout it makes me cringe. Any SEO consultant worth their salt should not even be phased by this.

Why do I say this? Because I believe in holistic SEO. That might sound like a hippy term to describe a high-tech skill set but I have found this to be the best way to describe what we do.

SEO should be all about achieving results through the attribution of ACTUAL value. It should not be about technical short cuts, white hat or black hat, to achieve great rankings.

What is your intent? Is it all about making more money for the sake of making more money? Or is it about providing value to your community, promoting your service or product which truly is worth the price you are asking for it?

Delivering true value, in the form of informative content, excellent customer service and great... more »

2013-05-10 15:31:21 (0 comments, 0 reshares, 1 +1s)

Dream Big

2013-05-10 15:29:22 (0 comments, 0 reshares, 0 +1s)

Leadership and First Follower

"The first follower transforms a lone nut into a leader"

Things to think about when you start building a social media presence and you feel silly because you have no following...

2013-05-09 04:03:59 (0 comments, 0 reshares, 0 +1s)

Forgot to check in at +Piper's Pub when I was there a few days ago. Had an excellent time.

2013-05-03 13:15:52 (0 comments, 0 reshares, 0 +1s)

SEOs: Take pride in your work or don't do it

"There are real people behind those numbers you put into your spreadsheet..."

Some SEOs and internet marketers forget the human side of the business. I don't mean the old "for people not search engines" thing. I mean the actual people whose lives are impacted by the work you do.
Jobs are created and lost based on what we do. Real people. Livelihoods.

Like +Greg Habermann describes in this article, I have been encountering way too many people who have been screwed by fraudsters and incompetent SEO providers.
And it isn't just the cheap fly by night "rank number one for everything overnight" scams, but large well known companies that just don't seem to care... or maybe they have no clue why they are failing their clients.  
Then they just blame Google. "OhG... more »

2013-05-02 11:34:44 (0 comments, 0 reshares, 0 +1s)

Inbound Marketing is based on the synergy of SEO, Social Media, Content Marketing and Analytics. 
Many SEOs are rebranding themselves as inbound marketers, but as +Gianluca Fiorelli explains, the synergy is the really important thing.
http://www.stateofsearch.com/inbound-marketing/

2013-05-01 14:26:13 (0 comments, 0 reshares, 0 +1s)

Do good things and you will be noticed.
YouCaring.com takes this to new levels as a totally free online fundraising platform and gets featured on CNN. 

Being part of the success of YouCaring and helping so many people makes me so proud! #happytohelp  

2013-04-30 13:41:04 (1 comments, 0 reshares, 0 +1s)

Google's +John Mueller says stop being so repetitive with your keywords. 

2013-04-29 15:38:59 (0 comments, 0 reshares, 2 +1s)

Got a mobile version of your site? Stop hijacking users and sending them to the mobile home page instead of showing them what they were looking for!
http://www.seroundtable.com/google-mobile-redirect-issue-16711.html

2013-04-26 21:23:54 (0 comments, 0 reshares, 0 +1s)

#New   #UpDate   #Video  

Did You Know... You can now use a video as your main image on YouCaring.com? 

2013-04-26 18:48:44 (1 comments, 1 reshares, 2 +1s)

I have even been telling some #SEO  clients to forget about keywords altogether, since obsessing over a few keywords tends to be a main cause of SEO misery.

2013-04-26 13:04:58 (0 comments, 0 reshares, 1 +1s)

Get a "Googlebot can't access your site" message last night? False alarm: http://www.seroundtable.com/google-webmaster-tools-googlebot-cant-access-16704.html

2013-04-23 21:46:02 (0 comments, 0 reshares, 0 +1s)

+Ashley Berman Hale demonstrates how to call out SEO FUD (Fear Uncertainty Doubt) when you see it: http://searchengineland.com/google-hits-mozilla-with-spam-penalty-over-user-generated-content-156611#comment-873507130

2013-04-16 14:44:25 (0 comments, 1 reshares, 1 +1s)

Google Analytics Advanced Segments
Here are some very useful custom segments that you can import straight into your GA account from +Graham Charlton 
http://econsultancy.com/us/blog/62534-11-valuable-google-analytics-advanced-segments

2013-04-15 21:30:06 (11 comments, 1 reshares, 6 +1s)

Preemptive Disavow for Negative SEO?

I have a question about the disavow tool and negative SEO which I would like to post to this fine community of SEO scholars and theorists.

I have a site that is currently experiencing a negative SEO attack. Someone is hurling all kinds of bad links at the site - keyword anchored comment spam, social bookmarking sites I never heard of, wikis, appspot proxy scrapers, some forum profiles, and there are even a couple of spun spamblog network posts. 

I would not be too concerned, except this has been going on for over a month and shows no signs of slowing. If nothing else comes of this, I will now have a much better idea about which types of links are found by which crawlers (AHREFs, Majestic and WMT are all showing quite different new links).

So my question is: Should I preemptively disavow the links I have found, even... more »

2013-04-15 18:54:50 (0 comments, 0 reshares, 0 +1s)

Almost 3pm and still getting caught up on work-related emails from over the weekend. Taking a short 1 minute break to whine about it on G+.

2013-04-11 13:50:24 (0 comments, 0 reshares, 3 +1s)

Roddy Piper tests Google Glass in developer mode...

#googleglass   #theylive  

2013-04-11 13:27:49 (1 comments, 0 reshares, 2 +1s)

It's true for G+ & true for any network. If you've read the article & decided to share it, look at who the author is & mention them (not just publication/brand). Most people don't do that. This recognition will help you pay attention & get to know people (and will help your networking).

#googleplustipoftheday   (#138)

2013-04-09 19:17:49 (0 comments, 0 reshares, 0 +1s)

DirectTV is going to have programming just for dogs! #dogs   #dogsareawesome   #dogslife  

2013-04-05 18:22:50 (0 comments, 0 reshares, 0 +1s)

End It - Shine a Light on Slavery

Back in the 80's, some of us young punks drew an X on our hands for a different reason. Funny how things change, but an X on your hand will be a pretty cool thing again on April 9th.  
http://www.enditmovement.com/

2013-04-05 16:48:03 (0 comments, 0 reshares, 0 +1s)

SEO Hackers - and not the good kind

What the hell is wrong with some people? Can't succeed online legitimately? Be a criminal and hack other sites for your spam purposes.
http://www.seroundtable.com/seo-hacking-16602.html

My site started ranking higher than usual for lots of local searches, and now I have dozens of hack attempts every day. 
And don't get me started on that "Negative SEO" linkspam nonsense, some of which is coming from the same IP addresses as the hack fails. F-ing amateurs: get a job for which you are qualified - like dishwasher. 

2013-04-04 16:07:44 (14 comments, 2 reshares, 5 +1s)

I doubt anyone has analyzed this, but is Google using historical authorship info at all?  
For example, what happens if a site owner decides that he needs to look like an authority on a topic, and changes all of the author credits on his site to his own, even though they had been previously credited to other writers?  Will the new "author" get full credit, thereby screwing over the actual author (assuming original author cares about it)?  

2013-04-02 19:35:20 (1 comments, 1 reshares, 2 +1s)

Never trusted BBB. Not after I started researching businesses/scams online. Even before 2010 scandal. I don't think I'll ever pay a dime...

Why the Better Business Bureau Should Give Itself a Bad Grade
http://business.time.com/2013/03/19/why-the-better-business-bureau-should-give-itself-a-bad-grade/

via +David Mihm & +Mike Blumenthal on Twitter

2013-04-01 16:26:44 (0 comments, 0 reshares, 0 +1s)

Google's new search feature: Google Nose.

2013-03-30 13:14:47 (0 comments, 0 reshares, 1 +1s)

I don't need Google trends to tell me that "how to boil eggs" is a frequently searched phrase this week. #happyeaster  

2013-03-29 21:30:10 (0 comments, 0 reshares, 0 +1s)

Y'know, I can be a real know-it-all at times. Some days it seems like I just can't find something useful to learn because there is so much recycled information and thought out there.
I should know by now that I can always rest assured that whatever +Neil Patel has written recently will educate me or make me think about something in a new way. This time, it is all about how to maximize comments on your blog.  
http://www.quicksprout.com/2013/03/28/how-quick-sprout-gets-176-comments-per-blog-post/

2013-03-29 18:52:36 (0 comments, 0 reshares, 0 +1s)

SEOs still spouting BS like "link velocity'?!
  Trying to start a discussion at inbound.org about #SEO  nonsense that is still hanging around like an unwanted party guest: http://www.inbound.org/discussion/view/link-velocity-and-other-hogwash

2013-03-25 10:56:37 (1 comments, 0 reshares, 2 +1s)

WTF Is SEO? 

"SEO is a collection of tactics: Writing. Server performance tuning. Site performance tuning. Code cleanup. Canonicalization. Online PR/social media/whatever current trendy term...."

+Ian Lurie has a bit of an epiphany about what SEO is really all about…
http://www.portent.com/blog/seo/wtf-is-seo.htm

2013-03-22 12:51:44 (0 comments, 0 reshares, 0 +1s)

A yellowpages rep just told one of my clients "If you run an adwords campaign with us, because of our agreement with google, your organic rankings will automatically even rank higher"...

2013-03-22 12:30:32 (0 comments, 0 reshares, 0 +1s)

Personalization, location awareness and search engine results

Social signals and actual popularity of a page or website are becoming a key search ranking factor and in some situations are favored over traditional signals like links, keywords, anchor text and that sort of thing. 

If you are focused on controlling exact keyword ranking positions, you probably aren't going to like this, but +Rand Fishkin does a superb job of explaining how personalization affects Google's search results in this week's Whiteboard Friday video at +SEOmoz.

"…if you are a business and you're thinking about doing marketing and SEO, you have to be aware that these changes are taking place. It's not productive or valuable to get frustrated that not everyone is seeing the same auto-suggest results, the same results in the same order. You just have to be aware that,hey... more »

2013-03-20 15:16:45 (0 comments, 0 reshares, 0 +1s)

One for frustrated SEOs - What do you do when all your keywords are "not provided"? 

2013-03-19 16:08:06 (0 comments, 0 reshares, 2 +1s)

All of Google's +Matt Cutts video answers about search, webspam and #SEO  are nicely distilled into brief answers here. Very useful stuff for webmasters and do it yourself SEOs.

2013-03-12 17:19:26 (0 comments, 1 reshares, 1 +1s)

Are you losing money?  Missing/Incorrect business listings can hurt!

No idea why +Andrew Shotland (AKA The man with the face) hasn't pushed this out hard ... but I certainly will.

He was invovled in research to look at the state of businesses and location information (directories etc.).  In that report, they discovered that a huge number of businesses are missing out on local traffic, and that it could amount to more than $10 Billion!

Have a read (it's short/light) - look at the groovy image.
How many of you haven't got listed?
How many of you haven't claimed your listings on the top directories?
How many of you have got incorrect Names/Addresses/Phonenumbers in some key places?

Worth double checking, right?

#localseo #seo #onlinemarketing

2013-03-11 20:43:26 (0 comments, 0 reshares, 1 +1s)

Google Authorship markup and "Author Rank" are quite a hot topic now and everybody wants to be part of the next big thing. Lots of people just want their picture in the SERPs for the increase in click-through. 
Have you thought about what your Google+ profile may look like if someone clicks through to that instead of the page on your website that you wanted them to go to?
#authorshipmarkup   #authorrank   #seo    http://kercommunications.com/seo/google-authorship-real/

2013-03-11 20:24:50 (0 comments, 0 reshares, 0 +1s)

Some out of the ordinary ways to research new keywords...
 Some keywords are just too obvious and your competitors are outspending or outspamming you. Sometimes, you just chose the wrong keywords because those are the words you use - but maybe not what your customers would use.  Here are some good and easy ways to find some search terms you may not have considered: http://www.searchenginejournal.com/5-unexpected-keyword-research-sources/60735/

2013-03-09 22:02:13 (1 comments, 0 reshares, 0 +1s)

2013-03-09 20:08:51 (0 comments, 0 reshares, 1 +1s)

Whiteboard Friday [VIDEO]. Put Fresh Web Explorer to work with these tips from +Rand Fishkin! 

2013-03-08 16:02:14 (0 comments, 0 reshares, 0 +1s)

How to keep you fundraising campaign simple and effective! http://www.youcaring.com/blog/post/2013/03/07/How-To-Keep-Your-Fundraiser-Simple-And-Effective.aspx

2013-03-05 21:10:56 (0 comments, 1 reshares, 1 +1s)

Search to see if Google manually booted your site from their index and shared it with the world at http://www.rustybrick.com/google-spam-results.php