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Google Creative Sandbox 
When creativity and technology collide in the digital space
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Latest postings
2013-05-16 16:24:33 (6 comments, 59 reshares, 152 +1s)
+Toyota USA and advertising agency Saatchi & Saatchi LA collaborated with Google and employed Joystick Interactive to build the social shopping app "Toyota Collaborator," which is being demoed at the Google I/O conference this week.
The shopping app allows consumers to construct their perfect, dream car, ask their questions with a salesman online and even take friends on a virtual test-drive.
Try building a Toyota in your next Google+ Hangout!
2013-05-13 20:28:20 (15 comments, 122 reshares, 282 +1s)
Dyskograf is a music experiment created by Avoka, a collection of new media artists and producers. The project consists of a graphical disk drive, the music is created by the user drawing on the disk with a marker.
In this way the experience becomes a highly visual one. It expands the language of music drawing from the visual arts. But perhaps the most interesting possibility for this experiment is its easy-to-use form, allowing for anyone to create music regardless of talent.
As the barriers to music creation break down, the possibilities will only increase for more immersive, imaginative, and engaging sonic experiences.
2013-05-06 20:24:12 (3 comments, 10 reshares, 44 +1s)
Trend #6: Data Stories
Our previous posts have covered grounds on major trends in digital creativity. We talked about bringing personal touches to otherwise ordinary objects by inviting users to interact with products through the web. Our second post discussed how re-imagined canvases can bring fresh thinking to established media and ad formats. We also told you about the importance of useful marketing, and how it drives the construction of tools that can bring a brand’s promise to life in tangible ways for consumers. Additionally, we mentioned about the value of creating more valuable ads tailored and personalized at the individual. Finally, in our post from yesterday, which covered the fifth trend in our six-part series, we touched on harnessing people’s desires through collaborative storytelling.
In this final post on creative digital trends, we highlight the power of ... more »
2013-05-03 17:01:15 (2 comments, 17 reshares, 50 +1s)
Trend #5: Collaborative Storytelling
Yesterday’s post was all about creating messages that are more relevant to users by catering towards the individual’s preferences and interests, rather than large, generic consumer segments and audiences. Today, we’ll cover Collaborative Storytelling and how it can captivate users and allow them the engage and participate with brands in refreshing ways.
It’s an old maxim that ideas can come from anyone and anywhere, but the web has been great proof of it. Given the opportunity, people have consistently surprised us with their boundless creativity. On the web, we can harness people’s desires to co-create with us by building platforms that bring ideas to life which could never be accomplished alone. More and more, inspiring this kind of participation is going to be crucial for brands.
By putting a piece of themselves into the ... more »
2013-05-02 17:39:54 (0 comments, 10 reshares, 36 +1s)
Trend #4: Audiences of One
In our series of posts this week we’ve discussed digital trends in regards to connected devices, re-imagined canvases and useful marketing. Today’s trend of the day touches on the Audiences of One.
In today’s society, people can now decide if, when and how they interact with brands. Consequently, our definition of great creative work is changing. Today, people can choose the ads they want to engage with, which opens the door to fresh thinking about how to make them more relevant.
Using real-time data and cues like time of day, location and interests, we can already tailor and personalize ads in ways that make them more valuable and meaningful. Instead of creating messages aimed at audiences, consumer segments and personas, we can now simply talk to people the way they want to be talked to.
In Hyundai’s Elantr... more »
2013-05-01 16:55:52 (10 comments, 44 reshares, 120 +1s)
Trend #3: Useful Marketing
In the past two days, we’ve covered two trends in digital creativity: connected objects and re-imagined canvases. Today, the third trend we will be highlighting in this 6-part series is the idea of Useful Marketing.
Marketing has become less about talking and more about doing. Brands, even the non-techy ones, are launching mobile, web and hardware products. Tools that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways. Whether they’re leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.
The KLIPPBOK by IKEA campaign (http://goo.gl/Bx6Qz) is an iPad app which gives users access to IKEA products all year round. K... more »
2013-05-01 01:59:31 (0 comments, 15 reshares, 60 +1s)
Yesterday, we introduced our 6-days series of digital creativity trends, starting with Connected Objects. The second trend in this series is about Re-Imagined Canvases.
When we think of innovation, we shouldn’t necessarily think of it to always mean inventing something new. Bringing fresh thinking to established media and ad formats can be an easy and inexpensive way to stand out in a connected world.
Sometimes it’s about the unexpected marriage of an idea and an existing technology. Or it can be a matter of taking a well-known ad space and making it sing with an innovative creative approach. Whether you’re crafting surprising experiences with video ads or giving the classic printed circular an online dimension, there are plenty of opportunities on the modern web that are coding-optional.
In the Assasin’s Creed campaign (http://goo.gl/Zc6vl), video game pub... more »
2013-04-29 18:00:12 (1 comments, 14 reshares, 52 +1s)
Advertising has gone through waves of changes throughout history, while maintaining the mindset of captivating an audience in the most compelling of ways.
Whether to inspire, to evoke emotion, to educate or to entertain, today’s age of advertising is now more driven by creative and innovative usages of technology and digital media. We are more connected to the world and to the brands we love than ever before, through various means and channels that were never thought possible.
The project Art, Copy & Code (http://www.artcopycode.com) is experimenting with innovative brands to bring amazing ideas to life through technology. The project outlines a series of six trends in digital creativity.
This week, we will be posting a daily post that will illustrate one of these 6 trends in digital creativity along with an example from a brand that brings these conce... more »
2013-04-26 17:08:21 (7 comments, 10 reshares, 58 +1s)
+Old Spice and +Wieden + Kennedy NY have rolled out their new Scratch 'N Sniff Banner Ads: goo.gl/6vbvD
2013-04-22 21:18:14 (13 comments, 5 reshares, 42 +1s)
Join Anastasia Holdren for a 30-minute Hangout on Air hosted by +Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals.
Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006.
RSVP for the hangout here: http://goo.gl/075jA
2013-04-15 16:46:11 (4 comments, 14 reshares, 71 +1s)
Today’s social consumers rely so heavily on their networks of friends and peers to help them make purchase decisions that your brand can get completely cut out of the process. Join +Maya Grinberg and +Google Engage for Agencies to learn how your brand’s marketing efforts can adapt to the new social media customer lifecycle.
RSVP for the Hangout on Air here: http://goo.gl/Oo85N
2013-04-09 16:35:22 (4 comments, 6 reshares, 45 +1s)
Did you know that Pepsi’s “Test Drive” ad has already racked up more views in mere weeks than any of the 2012 Leaderboard ads have tallied since their upload dates? Check out the March 2013 YouTube Ads Leaderboard to see which other videos were hot last month.
2013-04-04 20:12:21 (8 comments, 26 reshares, 110 +1s)
+Google Play has a new feature called "Info Cards" that show information about films/shows you watch from an Android tablet: http://goo.gl/rXJne
2013-04-02 16:33:15 (5 comments, 29 reshares, 73 +1s)
Have you seen Director Patrick Jean's latest featured work w/ the @googlemaps interface? Check out "Motorville," a simple story about society's increasing dependency on oil http://goo.gl/Cg99h
2013-04-01 14:21:36 (16 comments, 26 reshares, 95 +1s)
Check out Google's #AprilFools joke this year from YouTube! http://youtu.be/H542nLTTbu0 What's been your favorite April Fool's prank from Google so far? Comment to let us know!
2013-03-29 18:48:39 (0 comments, 38 reshares, 77 +1s)
Hype My Hangout is a simple web tool for creating and sharing a short promo video for an upcoming Google+ Hangout. Make a video to spread the word.
Hype your own G+ Hangout at http://hypemyhangout.com
2013-03-29 16:15:42 (4 comments, 2 reshares, 28 +1s)
Join our One Channel hangout right now! We will discuss YouTube's new One Channel design and its capabilities for creatives and marketers. During our talk we'll share why we made the changes, what exactly has changed and steps you can take to leverage this new creative canvas.
One Channel
2013-03-28 16:28:17 (3 comments, 5 reshares, 39 +1s)
The ad agency Red Tettemer + Partners hired new 16 employees in the span of 6 months. So naturally, they decided to craft a crayon sculpture for each new hire. We love seeing this kind of creativity. via +PSFK
2013-03-27 14:43:58 (6 comments, 68 reshares, 182 +1s)
Today we present The Full Value of Mobile: Constant connectivity through mobile has created five new paths to purchase that start on customers’ smartphones. Learn how to measure the value they drive using our new Full Value of Mobile resources: a web-based calculator, case studies, measurement tips and videos that illustrate each conversion path. Visit www.howtogomo.com/fullvalueofmobile
2013-03-26 15:00:12 (7 comments, 12 reshares, 59 +1s)
Experience Google I/O around the world with I/O Extended
#io13extended
Not going to Google #IO13? Experience the Google I/O magic remotely with Google #IOExtended!
Become an organizer: register your event on our new site http://goo.gl/6Kscu
Attend an event: find an I/O Extended site near you and RSVP today!
Part viewing experience and part community building, I/O Extended programming can include everything from live streaming the Google I/O keynote and sessions http://developers.google.com/io, to local developer demos, hackathons, and speakers.
For more info on Google I/O Extended, keep an eye on the Google I/O site http://google.com/io, add us to your circles, and follow the conversation on #io13extended
2013-03-25 16:24:52 (5 comments, 21 reshares, 76 +1s)
Peanut Gallery is a new Chrome Experiment that lets you add intertitles to old film clips using your voice, using your computer's microphone and the Web Speech API. Be sure to share your masterpiece with friends.
www.peanutgalleryfilms.com
2013-03-21 16:37:57 (0 comments, 12 reshares, 26 +1s)
Fashion got a makeover when Google+ and +Topshop joined forces at London Fashion Week.
There was a time when only editors of the world’s style bibles got the chance to sit on the front row of a fashion show, when the catwalk was the exclusive domain of top models, and when stylists and makeup artists were the only ones lucky enough to join in the backstage excitement of London Fashion Week.
This past February, Topshop reinvented its fashion show and simultaneously democratised the thrill of London Fashion Week. And there's now a case study to show for it, just as Topshop reaches 1M followers on the platform. Read through the case study here: http://goo.gl/DwDcF
2013-03-20 14:36:34 (1 comments, 6 reshares, 16 +1s)
Join us for a Google+ Hangout On Air with the creators of interactive advertising campaigns that draw the audience in to become a part of the narrative.
Tune in here on Google+ or on PSFK.com
We'll be speaking with Razorfish NY about their AXE Anarchy graphic novel that was written by and starred its readers, and with Ogilvy Spain about The Monster, a UNICEF interactive short video about “The monster that wouldn’t let children go to school.”
You can find the featured campaigns below:
http://www.google.com/think/campaigns/unileveraxe-axe-anarchy-the-graphic-novel.html
http://www.google.com/think/campaigns/ing-direct-spain-the-monster.html
We hope you can watch! Just go to https://plus.google.com/+PSFK/ or PSFK.com at 11am on Friday, March 22nd.
2013-03-29 15:37:32 (5 comments, 8 reshares, 37 +1s)
Join us on March 29 for a discussion of YouTube's new One Channel design and its capabilities for creatives and marketers. During our talk we'll share why we made the changes, what exactly has changed and steps you can take to leverage this new creative canvas. We hope to see you there!
More info here:
http://adwordsagency.blogspot.com/2013/03/5-things-to-love-about-new-channel.html
Submit your question here:
https://www.google.com/moderator/#15/e=20bce6&t=20bce6.40
2013-03-18 16:57:20 (3 comments, 15 reshares, 53 +1s)
Last week our Head of Strategic Planning at Google, +abigail posner, talked to +PSFK about how we're seeking to humanize branding. Take a look at the interview to see how brands can become more accessible.
2013-03-14 16:46:46 (2 comments, 8 reshares, 36 +1s)
Today marks the debut of the new Think Insights, Google’s single destination for marketing insights and inspiration. On www.google.com/think, you can discover the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools to help make the web work for you. Keep an eye out for the Creative Sandbox section!
2013-03-14 13:37:15 (5 comments, 5 reshares, 44 +1s)
After 6 weeks of intense game play across the agency world, we've announced that +Big Spaceship is the winner of the Ping-Pong Hangout agency face-off!
48 agencies competed and more than 25,000 games were played. Read our wrap up post at: http://goo.gl/CCB2n
Though the competition is over, you can still play the game at: http://www.creativesandbox.com/pingpong
2013-03-13 13:36:26 (18 comments, 46 reshares, 162 +1s)
A smart sneaker with personality can broadcast its story to the web.
As part of our new Art Copy & Code initiative, Google is exploring connected objects. Here's one of our new experiments that features a talking shoe. Its comments can be posted to Google+ by the user, act as real-time ad units or be broadcast out loud via built-in speakers.
Find out more at: www.artcopycode.com
2013-03-12 16:58:37 (0 comments, 5 reshares, 15 +1s)
+Pepsi, +Chevrolet and Oreo had a great February, according to the +YouTube Ads Leaderboard. Head to Think Insights to see the latest list of ads people chose to watch and share. #adspeoplechoose
2013-03-08 15:42:21 (0 comments, 4 reshares, 46 +1s)
Are you at +SXSW this weekend? Look out for Walter, a pop-up agency from +JWT New York. It's only in existence for the 5 days of #SXSWi and during that time, it will create marketing strategies for 2 new startups.
http://www.calluswalter.com/
2013-03-07 19:16:52 (3 comments, 7 reshares, 25 +1s)
+YouTube is sporting a new creative canvas and design that's now available to all advertisers. This new layout is called One Channel, since all channels will have a consistent design and branding across screens.
Get all the details of the One Channel design in our blog post, and see how early adopter brands like Head & Shoulders are already implementing the new features: http://youtube.com/headandshoulders
2013-03-07 16:24:01 (0 comments, 14 reshares, 60 +1s)
Art, Copy & Code is a new series of projects to re-imagine advertising and show how creativity and technology can work hand in hand. We're working with brands like Volkswagen, Burberry and adidas, as well as filmmakers, creative directors and technologists, to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences.
Our first partner project is a new social driving experience—Volkswagen Smileage. This mobile app and web service aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. It will be available soon in beta—sign up at smileage.vw.com for early access.
Art, Copy & Code is an expansion of an effort we began last year with Project Re: Brief (www.projectrebrief.com), which recreated some of the advertising industry’s most iconic, classic campaigns... more »
2013-03-07 14:39:08 (2 comments, 7 reshares, 40 +1s)
From algorithms to answers, have you ever wondered how Search works? Scroll through this fun, interactive website to get the inside scoop. And keep an eye out for a fun stat that you'll find toward the very end.
2013-03-06 16:00:32 (0 comments, 4 reshares, 16 +1s)
Watch the highlights of a Google+ Hangout featuring the creative team from +Spinnaker. They created a campaign to advertise Skyfall for Sony Pictures.
Hear what they did and learn about the hangups and breakthroughs that happen when creatives innovate using the DoubleClick Rich Media platform.
View the full Hangout here: http://youtu.be/K0EKrqPY5sE.
Learn more about the campaign on our Gallery: http://goo.gl/ZwcJd
2013-03-05 14:24:01 (2 comments, 12 reshares, 48 +1s)
Here are the ten winners of the Ads Worth Spreading challenge. These are the most meaningful ads that support the +TED mantra of ideas worth spreading. Spend a few minutes watching these powerful ads.
2013-03-11 17:57:37 (5 comments, 13 reshares, 36 +1s)
Headed to Austin for #SXSW? So are we.
Join us and be the first to see Google's latest advertising experiments. We’ve built out a full on Google Playground so you take our new “connected objects” for a spin (don't worry, you'll only work up a mild sweat). You can find us right across from the Convention Center.
2013-03-04 16:47:59 (0 comments, 13 reshares, 45 +1s)
Join Google tomorrow at 1pm ET for a Learn with Google webinar called "Google+ and Brands: The Value of Identity, Relationships & Sharing Across the Web."
It's all about why having your business on Google+ matters and will cover success stories from brands. Register here: http://goo.gl/UVscD
2013-03-01 17:15:15 (9 comments, 31 reshares, 107 +1s)
Here's some fun for your Friday.
The newest +Google Chrome Experiment is called Chrome Super Sync Sports where you can sync your phone to your computer to use it as a controller in running, swimming, and cycling games. Race solo or challenge friends for a place on the world leaderboard.
To start racing, head to: http://chrome.com/supersyncsports #html5
2013-02-28 14:46:06 (8 comments, 22 reshares, 48 +1s)
Do you get questions from friends like: "I am going to Paris. Where do I sleep, what are the 'must sees'? The 'Must See Map' solves your problems. The team at +Code d'Azur created this tool for KLM Airlines using a custom +Google Maps tool to encourage friends to suggest places to visit, that are directly added to your personalized map. http://mustseemap.klm.com
Via +5 Cool Things
2013-02-27 15:01:01 (0 comments, 5 reshares, 24 +1s)
Watch the highlights of a Google+ Hangout about innovating using DoubleClick Rich Media. The Hangout features Grow, the ad agency that worked with Google to create the campaign that re-imagined Alka-Seltzer for Project Re: Brief.
View the full Hangout here: http://youtu.be/K0EKrqPY5sE
Learn more on the Creative Sandbox gallery: http://goo.gl/XZABN.
2013-02-26 14:29:40 (6 comments, 27 reshares, 76 +1s)
For +Ford Motor Company's Lincoln Now brand, the musician Beck re-imagined David Bowie's "Sound and Vision." The concert is a 360˚ fully immersive experience featuring a band of more than 160 musicians. Put on your headphones, turn up the volume and turn on your computer camera to see the show in all its glory.
Use this link to enter the interactive experience: http://now.lincoln.com/hello-again/
2013-02-25 14:48:42 (0 comments, 4 reshares, 30 +1s)
Watch the highlights of a Google+ Hangout all about the Geo API, featuring creators and developers from +Goodby Silverstein & Partners who created the campaign Band of Bridges.
View the full Hangout: http://youtu.be/K0EKrqPY5sE
See the campaign on the Creative Sandbox gallery: http://goo.gl/ZwcJd
2013-02-22 17:42:09 (1 comments, 6 reshares, 28 +1s)
Google Engage discusses enhanced campaigns
Today’s consumers live their lives across multiple devices on smartphones, tablets, and computers. Google recently launched Adwords enhanced campaigns to help you better manage your clients’ campaigns and budgets in this multi-device world. Bid across devices, locations, and time of day - all from a single campaign by using bid adjustments. Join us for a Hangout on Air to make the most of this upgrade for your clients. To learn about enhanced campaigns go here: http://goo.gl/qxzhc .
To watch the Hangout on Air go here: http://goo.gl/PIDch
2013-02-22 14:20:47 (1 comments, 5 reshares, 40 +1s)
Watch the highlights of a Google+ Hangout featuring creators and developers from +McCann New York who created the campaign for +General Mills called Nature Valley Trail View.
Hear what they did and learn about the hangups and breakthroughs that happen when creatives innovate using the Geo API.
View the full Hangout here: http://youtu.be/dljpvoKh0dM
See the campaign on our gallery: http://goo.gl/1Me9Q
2013-02-21 13:44:17 (15 comments, 52 reshares, 198 +1s)
Want to see how Glass actually feels? Now is your chance.
What would you do with Glass? Post your ideas on G+ and Twitter with the hashtag: #ifihadglass
Learn more at http://www.google.com/glass/start and from +Project Glass.
Glass is surprisingly simple. Say "take a picture" to take a picture. Record what you see, hands free. Even share what you see, live. Directions are right in front of you. Speak to send a message, or translate your voice. Get the notifications that matter most. Ask whatever's on your mind and get answers without having to ask.
2013-02-15 21:56:01 (2 comments, 5 reshares, 29 +1s)
Join us and +Google Creative Sandbox for a G+ Hangout with two advertising agencies who have hacked the Google Maps API to create unique, participatory experiences that immerse the user in the real world around them.
Tune in to watch on www.PSFK.com or on our G+ page (http://google.com/+psfk). We will post post the live video here as well.
We'll be chatting with +Ogilvy South Africa on their Volkswagen scavenger hunt through Street View and with Bossa and Innocean about their Hyundai Driveway Decision Maker.
You can see their projects here:
http://www.creativesandbox.com/case-study/Volkswagen-Street-Quest
http://www.creativesandbox.com/case-study/hyundai-elantra-driveway-decision-maker
2013-02-15 16:53:19 (0 comments, 5 reshares, 17 +1s)
Watch the highlights of a Google+ Hangout featuring creatives and developers from Saatchi & Saatchi LA & Stopp LA. They created the campaign Meet the Prius for +Toyota USA. Hear what they did and learn about the hangups and breakthroughs that happen when creatives innovate using the YouTube API.
View the full Hangout here: http://youtu.be/7pstXq7Qq9A.
Learn more about the campaign on our gallery: http://goo.gl/B28TU
2013-02-14 18:55:09 (2 comments, 12 reshares, 55 +1s)
+Topshop is offering an all-access pass to its autumn/winter 2013 show at London Fashion Week. The best part? Tune in via your laptop.
+Topshop is using Google+ to broadcast the show from all angles, from the perspective of the model, the buyer and the makeup artist.
Watch it all unfold live at 3:00pm GMT this Sunday at the Topshop YouTube channel http://goo.gl/utfGI
2013-02-14 14:35:07 (1 comments, 32 reshares, 89 +1s)
Samsung impressed everyone on the city streets when they launched a billboard featuring a remotely-located artist on a two-way digital screen. He drew caricatures of everyone who passed by in real-time. Instead of pencil and paper, the artist drew portraits on a Samsung Note 10.1. via +PSFK
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